MEDIA PACK2021 - Angel Business Communications
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MEDIAPACK2021
introduction
The use of compound semiconductor devices contin- expected to reach a new high in 2021. The global
ues to grow in applications in several different semiconductor materials market is expected to have
markets. Obviously, 5G communications and new grown steadily and slightly in 2020 and will reach $55
energy vehicles will continue to be an area with high billion in 2021. As the world's second largest semicon-
growth prospects. Mini-LED and Micro-LED display ductor material market in 2020, China will maintain
applications are also another market with very good this market position in 2021.
development opportunities. In addition to these
mature applications, the use of compound semicon- The Chinese version of Compound Semiconductor
ductor devices is also developing in several new magazine was founded in 2005. It provides in-depth
markets, including rail transit, power transmission and analysis and timely information reports on the global
distribution systems, and unmanned driving technolo- compound semiconductor industry for professional
gy, among others. readers in China, expanding readers' focus and global
vision. Compound Semiconductor China magazine
At the same time, the compound semiconductor publishes both print and digital editions in simplified
industry, itself, is undergoing tremendous changes. Chinese, delivered to more than 10,000 readers, and
Scientific research continues to develop new com- gave more gifts in major industrial activities across the
pound semiconductor materials and applications, country.
such as alpha gallium oxide, boron nitride, and
diamond. The industry has also improved specialized The main content of Compound Semiconductor China
tools for designing compound semiconductor devices, magazine and its website and e-newsletters is select-
and various manufacturing technologies also continue ed from Compound Semiconductor, the most respect-
to develop. ed and authoritative English magazine in its field.
Articles written by professional reporters from Com-
China has already played an important role in the pound Semiconductor magazine (all of whom come
compound semiconductor industry, and the Chinese from industry and research backgrounds) and techni-
government will give greater support to this industry in cal topics written by industry-leading companies have
its "14th Five-Year Plan". In the next five years, China been widely praised by the industry. Compound
plans to invest nearly one trillion yuan (US$150 Semiconductor China editorial is carefully selected
billion) in the development of wide-bandgap com- and complemented with local stories by a Chinese
pound semiconductor projects. However, China still editorial team to better meet the needs of the Chinese
has to rely on importing most of its semiconductor local market.
manufacturing equipment and materials from foreign
suppliers. According to SEMI estimates, the growth For compound semiconductor companies that want to
rate of China's semiconductor industry leads the enter the Chinese market and obtain profit returns,
world and is higher than the global growth rate. The Compound Semiconductor China is the most influen-
global semiconductor equipment market is expected tial platform and professional media option available
to have grown by about 10-13% in 2020, and it is in the market.
www.compoundsemiconductorchina.net
editorial
In addition to specific subjects, each issue of CS China will
carry news, features and research from the full spectrum of
the compound semiconductor industry. Contents are provided
by Compound Semiconductor’s expert journalists and compli-
calendar
mented by contributed articles and features from respected
companies in the community. A regular dedicated section is
also provided by IHS IMS Research, the leading independent
supplier of market research and consultancy to the global
2021
electronics industry.
CS China is published in Simplified Chinese and all contents
are edited and translated by experienced editors and experts
in the field.
FEB / MAR APR / MAY JUN / JUL
Issue date: Feb 26 Booking: Feb 5 Issue date: Apr 23 Booking: Apr 9 Issue date: Jun 25 Booking: Jun 11
Materials: Feb 19 Editorial: Jan 29 Materials: Apr 16 Editorial: Mar 26 Materials: Jun 18 Editorial: May 28
Cover Story GaN microwave devices SiC module package Gallium oxide device
Tech Features SiC power electronics Micro-LED Deep UV LED
Column SiC substrate GaN power electronics technology SiC epitaxy
Special Compound Semiconductor Market 5G applications Wide Band Gap Semiconductor Industry
Supplements
Bonus Semicon China Shanghai,
Distribution Mar 17-19 SNEC International PV Power Expo,
May Guangdong Int’l Lighting Fair, Jun
Laser World of Photonics China,
Shanghai, Mar 17-19
AUG / SEP OCT / NOV DEC / JAN
Issue date: Aug 27 Booking: Aug 13 Issue date: Oct 29 Booking: Oct 15 Issue date: Dec 23 Booking: Dec 10
Materials: Aug 20 Editorial: Jul 30 Materials: Oct 22 Editorial: Sep 25 Materials: Dec 17 Editorial: Dec 2
Cover Story InP Optoelectronics Integrated package Visible light communication
Tech Features VCSEL laser AlN material Photonic integrated
Column SiC process GaAs device SiC bipolar device
Special
Supplements Electric vehicle applications Data center applications Rail transit application
Bonus Semicon Taiwan, Sept
Distribution CIOE, Sep, Shenzhen China Solid-State Lighting, Nov
EDICON China, Sep, Beijing
eFocus schedule
Date Theme Date Theme
Jan 12 GaN microwave devices Jul 13 InP Optoelectronics
Feb 02 SiC power electronic devices Aug 10 VCSEL laser
Mar 09 SiC module package Sep 14 AlN material
Apr 13 5G applications Oct 12 GaAs device
May 13 Gallium oxide device Nov 09 Photonic integration
Jun 08 Deep UV LED Dec 14 SiC bipolar device
www.compoundsemiconductorchina.net
circulation
Compound Semiconductor China Edition is the primary information source for professionals
working with compound semiconductormaterials and devices. Each issue is distributed for
13,472 copies (6,973 print and 6,499 digital) to qualified individuals in China.
print digital
Job Functions mag mag
Semiconductor process / process development 33.7 33.3
Epitaxial 9.0 9.1
Company management 7.0 7.3
Science / engineering / technology management 6.8 6.7
Performance / test 5.6 5.7
Material 5.0 5.0
Research and Development 4.9 4.9
Financial / market analysis 4.6 4.8
Application / design / process / equipment engineering 4.2 4.0
Device or circuit design 4.0 4.0
Academic researchers 3.8 3.7
Package 3.5 3.4
Purchase 2.9 2.9
Reliability / quality control 2.6 2.6
Others 2.5 2.6
Total 100% 100%
print digital
Company Types mag mag
Semiconductor foundries or fabs 25.3 25.3
System / component manufacturer using a compound semiconductor device 12.5 12.2
Semiconductor devices or materials company 11.6 11.5
Epitaxial wafer / substrate suppliers 9.3 9.4
Academic / Government semiconductor research institutions 8.7 8.8
The collaborative semiconductor research center 6.8 6.8
Investment firm or market research / analysis 2.2 2.3
No factory chip suppliers / developers 1.8 1.8
Others 22 21.9
Total 100.0 100.0
print digital
Breakdown by Region mag mag
East China 43.7 43.8
South China 32.3 32.7
North China 11.9 11.7
Central China 3.4 3.3
SouthWest China 3.1 3.1
Northwest China 2.3 2.2
Northeast China 2.3 2.2
Hong Kong Area 1.0 1.0
Total 100.0 100.0
www.compoundsemiconductorchina.net
advertisingrate
Space Unit (4 Color)
RMB ￡ € US$ RMB ￡ € US$
1x 6x 1x 6x 1x 6x 1x 6x Cover II 33000 2685 3300 4400
Full Page 23100 20780 1880 1690 2310 2080 3080 2770 Cover III 26400 2150 2640 3520
2/3 Page H/V 19730 17780 1600 1450 1970 1780 2630 2370 Cover IV 34650 2820 3470 4620
1/2 Page Island 19730 17780 1600 1450 1970 1780 2630 2370 Page One 33000 2685 3300 4400
1/2 Page H/V 18150 16350 1480 1330 1820 1640 2420 2180 Facing Table of Content 27750 2260 2780 3700
1/3 Page H/V 13280 11930 1080 970 1330 1190 1770 1590 Other specified positions + 10%
Online Banner Online Banner eFocus
Price/ Month Site wide leaderboard
Position Ad Size (pixels) Leader Board
RMB ￡ € US$
Leader Board 728 x 90 10500 860 1050 1400
eNewsletter Banner Top
Home Page Banner 468 x 60 6680 550 670 890
Butto n
Home Page Banner
100 x 400 9150 750 920 1220
Skyscraper
Home Page
Skyscraper
Button Banner 180 x 300 9150 750 920 1220
Home page banner
Mid Size Banner 215 x 150 3980 330 400 530
All banner spaces allow 2 rotations eNewsletter Banner Middle
Mid Size
Banner
Price/ Month
Position Ad Size Mid Size
(pixels) Banner
RMB US$
Mid Size
One Two Four One Two Four Banner
week week week week week week
Welcome Banner 215 x 150
3750 6750 13500 500 900 1800 eNewsletter Banner Middle
*File format: JPEG
(1) Duration of display: 15 sec. or closed by browser
(2) “Welcome banner” appears one time per day, per browser
eFocus eNewsletter Banner Bottom
Price/ Month
Ad Size
Position (pixels)
RMB ￡ € US$
Leader Board 728 x 90 10500 860 1050 1400
eNewsletter Banner Top 468 x 60 6680 550 670 890
eNewsletter Banner Middle 468 x 60 6000 400 600 800
eNewsletter Banner Bottom 468 x 60 4500 300 450 600
www.compoundsemiconductorchina.net
content marketing programs
White Paper
Deliver your company’s technical expertise to a targeted
audience of thousands of design engineers looking for
solutions to design and development challenges. Position your
company as a thought leader and innovator and generate high
quality leads for your sales team.
Your White Paper is promoted through multiple channels for the
first two months, including
• Promotion in the bimonthly print advertisement with
company logo
• Link placement on the HOMEPAGE of the Website during
the first month
• Link placement in CS China’s eFocus” E-Newsletters
In addition, your White Paper is archived in the White Papers
section of the Website permanently with all sales leads
captured and delivered to you via email.
Cost
1x 4x 6x 12x
¥ 11250 37500 49500 90075
$ 1500 5000 6600 12010
£ 1170 3900 5160 9380
€ 1360 4530 6000 10900
Video
The Power of Video Marketing
• An effective way to convey your message in a memorable
way
• Stand out in the crowd – create that WOW factor
• Helps to convey complex information more clearly by
demonstrating your solution
• Drive traffic to your corporate videos or product
demonstration videos
Your Video is promoted through multiple channels, including
• Promotion in the CS China’s homepage News” section
• Promotion in CS China’s website's Featured Video” section
• A dedicated email broadcast promoting your video
Cost
1x ¥ 10500 $ 1405 £ 1095 € 1,275
content marketing programs Webinar Generate qualified leads. Webinars are a turnkey, cost-effective way to deliver technical product information to a large, geographically diverse audience of highly qualified design engineers and engineering manager sales prospects. A custom webinar provides great branding opportunities for your company. Sponsorship includes • Sponsor’s executives’ participation on the panel • Event promotion on CS China’s website • Event promotion in email newsletters • Event promotion in Compound Semiconductor China • Attendee names and demographics • Sponsor’s slides and message • Sponsor’s logo on all webinar promotion materials: Banner ads, Email invitations and Registration Page • Numerous email blasts to CS China’s database Benefits include • Excellent lead generation • Full contact information provided on all registrants For potential direct follow-up contact with attendees • Ability to add qualifying questions to the registration form • Available for on demand”viewing, providing long-term lead-generation • Q&A session provides market insight and audience interaction Cost Live ¥ 35100 $ 4685 £ 3655 € 4260 View on demand ¥ 24600 $ 3280 £ 2560 € 2980 Welcome Ads Welcome ads (also known as Cover ads or Roadblock ads) are full-page ads that appear on top of the page when arriving at a URL. This unit captures the user’s browser for display of the ad and then redirects/closes after a set time (about 10 seconds) or click through, so they have to be viewed. They are programmed to appear only once a day to each user. Banner sizes: 800x450 or 960x540 pixels Formats: gif, animated gif, jpg File Size: 40k or less Most third-party Ad tags can be accommodated but require testing prior to deployment. Cost 1 week ¥ 3780 $ 505 £ 395 € 460 2 week ¥ 7240 $ 955 £ 745 € 870 4 week ¥ 13580 $ 1810 £ 1410 € 1645
wechat Marketing isn't about technology, it's about people. Technology is only interesting, from a marketing perspective, when it connects people with other people more effectively. Nevertheless imagine a market (China) with no access to Facebook, Instagram, or Twitter. And imagine that more than half of those people are using one online social service to chat and share with friends, read news, play games, track their vfitness goals, make voice and video calls, shop online, and even pay for lunch. That's WeChat. Because WeChat is so deeply embedded in peo- ple’s lives, companies—even technical compa- nies—use WeChat as a way of gaining a foothold in the Chinese market. CS China's WeChat channel has already opened the door for you to effectively reach a self-defined audience of CS China followers who are interest- ed in receiving the latest technology information from CS, CS China, and CS China Conference and Webinar. Within our WeChat environment you can • Deliver messages to customers promoting tech articles, new product launch information • Use the site as a recruitment tool • Deliver banner-like ads to be used as page WeChat breaks between articles sent by WeChat • Set up customized WeChat programs. Consult us for your wechat programs.
mechanicalspecifications
跨版 整版 1/2 版纵向 1/2 版横向 1/2 版岛形 1/3 版纵向 1/3 版横向 1/4 版纵向 1/4 版横向
Spread Page Full Page 1/2 Page 1/2 Page 1/2 Page 1/3 Page 1/3 Page 1/4 Page 1/4 Page
Vertical Horizontal Island Vertical Horizontal Vertical Horizontal
有效面积
Live Area 400mm x 277mm 190mm x 277mm 76mm x 240mm 168mm x 113mm 113mm x 183mm 46mm x240mm 168mm x 73mm 76mm x 112mm 168mm x 52mm
(Non-Bleed)
裁切尺寸 420mm x 297mm 210mm x 297mm 86mm x 250mm 178mm x 123mm 123mm x 193mm 56mm x 250mm 178mm x 83mm 86mm x 122mm 178mm x 62mm
(Trim)
出血尺寸 426mm x 303mm 216mm x 303mm
(Bleed)
Send your booking orders & ad materials by email, courier or FTP upload.
Pauli Mak (Ad Service Manager), paulim@actintl.com.hk, Tel: 852 2838 6298
administration
& sales offices
Administration 销售人员 Sales Offices
HK Office ( 香港办公室 ) Asia ( 亚洲 )
ACT International ( 雅时国际商讯 )
Unit B, 13/F, Por Yen Building, Hong Kong ( 香港 )
No. 478 Castle Peak Road, Adonis Mak ( 麦协林 ), adonism@actintl.com.hk
Cheung Sha Wan, Tel: 852-28386298
Kowloon, Hong Kong Tel: 852-28386298
China ( 中国 )
Publisher ( 社长 ) - China
Adonis Mak ( 麦协林 ), adonis@actintl.com.hk Shenzhen ( 深圳 ) Taiwan, Singapore, Malaysia
Konney Lu ( 卢扬霖 ), konneyl@actintl.com.hk ( 台湾，新加坡，马来西亚 )
Editor in Chief ( 中国版编辑 ) Tel: 86 755 2598 8573 Adonis Mak ( 麦协林 ), adonism@actintl.com.hk
Min Lu ( 陆敏 ), minl@actintl.com.hk
Tel: 852 2838 6298
Sales Director ( 销售总监 ) Shanghai ( 上海 )
Sky Chen ( 陈燕 ) , skyc@@actintl.com.hk Hatter Yao ( 姚丽莹 ), hattery@actintl.com.hk US ( 美国 )
Amber Li ( 李歆 ), amberl@actintl.com.hk Janice Jenkins, jjenkins@brunmedia.com
Marketing Director ( 市场推广总监 ) Linda Li ( 李承珍 ), lindal@actintl.com.hk Tel: 724-929-3550
Lisa Cheng ( 程丽娜 ) , lisac@actintl.om.hk Tel: 86 21 6251 1200 Tom Brun, tbrun@brunmedia.com
Tel: 724-539-2404
Beijing ( 北京 )
UK Office(英国办公室) Cecily Bian ( 边团芳 ), cecilyb@actintl.com.hk Europe ( 欧洲 )
Angel Business Communications Ltd. Tel: 86-13552621310 Shehzad Munshi, sm@angelbcl.co.uk
6 Bow Court, Tel: +44 (0)1923 690215
Fletchworth Gate, Burnsall Road, Coventry, Wuhan ( 武汉 ) Jackie Cannon, Jackie.cannon@angelbc.com
CV56SP, UK Sky Chen ( 陈燕 ) , skyc@actintl.com.hk Tel: +44 (0) 1923 690205
Tel: +44 (0)1923 690200 Tel: 86-13723739991 / 86-27-5923 3884/1564
Publisher (English edition) Eva Liu ( 刘婷 ) , eval@actintl.com.hk
Jackie Cannon, jackie.cannon@angelbc.com Tel: 86 138 8603 3073
+44 (0) 1923 690205 Grace Zhu ( 朱婉婷 ), gracez@actintl.com.hk
Tel: 86 159 1532 6267
Marketing Manager (English edition)
Adam Richardson, adam.richardson@angelbc.com
+44 (0) 2476 718970
www.compoundsemiconductorchina.net
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