The Nedbank IMC 2021 Conference Blockbuster. 29 July 2021 - Become a sponsor as we roll out the red carpet for Africa's premier marketing conference.
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Become a sponsor as we roll out the red carpet for Africa’s premier marketing conference.
The Nedbank IMC 2021 Conference Blockbuster. 29 July 2021.
The Marketing Big Picture
Our sold out 2020 Conference was
described as the new virtual conference
benchmark. Our 2021 forthcoming attraction We are proud to be endorsed by the IAB
and presented in association with MASA.
is set once more to be the marketing event
of the year.
Grab the popcorn and watch the virtual
marketing production of the year on your
own screen wherever you are!
Our cast of A-list local and international
speakers will keep you on the edge of your
seat as they reveal the twists and plots of
One of our leading ladies of
the love story, action, drama and suspense the day, conference master Ten CPD points for attending the conference will
of ceremonies, Tumi Morake.
that is marketing today. be issued to MASA members where relevant.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
International Marketing Stars
Our cast of local and international speakers will ensure the marketing force is with you.
J O N YO U S H A E I As one of very few marketers to work at both YouTube and Instagram, Jon hasn’t just seen the digital revolution; he helped create it.
During five years at YouTube, Jon was Head of Creator Product Marketing. In this role, he worked with YouTube’s biggest celebrities and
brands to grow their audiences – and their incomes. Last year, Instagram recruited Jon to lead marketing for their new video platform
- IGTV. Named Forbes 30 Under 30, Jon is heralded for “cracking the code for going viral” and ranked by NPR as “one of the best
commencement speakers since 1774” alongside Steve Jobs, Jeff Bezos and John F. Kennedy.
After his half hour presentation, Jon will be answering questions live from San Francisco.
SUSAN CREDLE
Joining us live from New York, we are proud to welcome Susan Credle, Global Chief Creative Officer, FCB. When Susan Credle speaks,
the industry listens. As the first female chairperson of The One Club for Creativity, Credle champions up-and-coming creative talent;
advocates for industry inclusion of individuals across a grand spectrum of cultures, races, genders and orientations; and helps create
rigorous and exciting professional development opportunities for creative professionals from all backgrounds. She knows that the more
varied the industry, the stronger and better off we’ll all be.
TERRYANNE CHEBET
Presenting live from Kenya, Terryanne is an entrepreneur, Founder and CEO of Keyara Botanicals, and a digital content creator &
influencer with a combined following of over 1.4M on her digital assets. In 2020, she founded Africa’s Leading Ladies, a platform with a
membership of over 380,000 women from Africa. The platform gives access to learning, mentorship pairing within group members as
well as access to networks that enable African women achieve their highest potential.
MARCEL MARCONDES
Marcel Marcondes is the Chief Marketing Officer at Anheuser-Busch where he leads marketing strategy for a broad portfolio of some
of the world’s largest beer brands - Budweiser, Bud Light, Michelob ULTRA, Stella Artois and more. He’s responsible for a transformation
within the marketing organization where people are at the center of everything they do as a company. By applying this people-first
approach to insights, innovation and consumer connections, Marcel has overseen Anheuser-Busch having many of the fastest growing
brands in the industry. Since 2018, the company has driven more than 50% of all the innovation volume in the beer category.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Marketing’s Top Guns
We are working on our line-up of marketing stars and are proud
to welcome our confirmed presenters.
I N T E R N AT I O N A L S P E A K E R I N T E R N AT I O N A L S P E A K E R
Tumi Morake Jon Youshaei Susan Credle
Comedian and Actor Product Marketing Manager:
Instagram. Forbes 30 under 30. Global Chief Creative Officer: FCB
Master of Ceremonies. Topic: To be confirmed.
Topic: Don’t get Lost in Translation.
How to Tell Stories that Sell.
I N T E R N AT I O N A L S P E A K E R I N T E R N AT I O N A L S P E A K E R
Andrea Quaye
Terryanne Chebet Marcel Marcondes Senior Director: Global Category
CEO: Keyara Botanicals & Founder Lead Coffee Coca-Cola
US CMO: AB InBev. A Forbes
Africa’s Leading Ladies World’s Most Influential CMO 2020 Topic: Host of Q&A Session with Marcel
Topic: Doing The Hustle. Key insights Marcondes.
Topic: To be confirmed.
from one of Africa’s leading influencers.
Khensani Nobanda Mike Sharman Mike Brown
Group Executive Marketing and Chief Executive: Nedbank Group
Founder: Retroviral
Corporate Affairs: Nedbank Limited and Nedbank Limited
Topic: From zero to viral in 96 hours.
Topic: How to ensure your CEO doesn’t Topic: How to ensure your CEO doesn’t
Learnings from an Octopus Teacher.
see marketing as an Indecent Proposal. see marketing as an Indecent Proposal.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Marketing’s Top Guns (continued)
Pepe Marais Tebogo Motsepe Mike Stopforth
Founding Partner and Group Chief Head: Brand and Client Insights:
Co-Founder: 48H
Creative Officer: Joe Public United Nedbank CIB
Topic: How to avert a brand crisis on
Topic: Basic Instinct. Have we forgotten Topic: Marketing when it seems like social media in 48 Hours.
the marketing basics? The Gods Must Be Crazy.
Victor Dlamini Monalisa Zwambila Sydney Mbhele
Chief Executive Brand: Sanlam
Co-Founder: 48H Founder and CEO: Riverbed
MASA Chairman
Topic: How to avert a brand crisis on Topic: Jungle Fever. Making diversity in
Topic: Building a True Romance when
social media in 48 Hours. marketing the star of the show.
marketing in Africa.
Elizabeth de Stadler Nontokozo Madonsela Preetesh Sewraj
Founding director: Novation Group Chief Marketing Officer:
CEO: The Loeries
Consulting Momentum Metropolitan Holdings
Topic: Facilitator of session between
Topic: You’ve Got Mail. Topic: Jerry Maguire. Leading with Khensani Nobanda and Mike Brown.
But is it allowed? POPI strikes back. Purpose.
Sylvester Chauke Nunu Ntshingila Dale Hefer
Founder and Chief Architect: Regional Director: Facebook Africa CEO: The Nedbank IMC
DNA Brand Architects
Topic: Products and people do fall in Topic: It’s a Wrap. Conference close
Topic: Have honesty and basics in Love Actually. The power of Discovery and awarding of bursaries and prizes.
brand building Gone with the Wind? Commerce.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Go ahead, let us make your day
The conference will be in our usual 15-minute Ted Talk format with some exceptions.
Our international keynote(s) will be presenting and then joining us live for Q&A.
Agenda 29 July 2021
Time Speaker Topic Format
From Register on the conference App A unique logon code will be mailed to
20 - 29 July 2021 to registered delegates in advance.
8:45 – 9:00 Tumi Morake Conference Opening Presented live from our studio.
Actor and Comedian
Master of Ceremonies
9:00 – 9:45 Opening Presentation Don’t get Lost in Translation. Half hour presentation followed by 15
Jon Youshaei How to Tell Stories that Sell. minutes live Q&A from San Francisco.
Product Marketing Manager: Instagram
International Speaker
9:47 – 10:02 Nontokozo Madonsela Jerry Maguire: Leading with Purpose. Presented live from our studio.
Group Chief Marketing Officer: Momentum Metropolitan Holdings
10:04 – 10:19 Elizabeth de Stadler The Information Regulator Strikes Back. Presented live from CT.
Founding Director of Novation Consulting
Live Poll
10:20 – 10:30 Popcorn break
10:32 – 10:47 Sydney Mbhele Building a True Romance when Presented live from our studio.
Chief Executive Brand: Sanlam marketing in Africa.
& MASA Chairman
10:49 – 11:04 Tebogo Motsepe The Matrix. Fate vs. free will for marketers. Presented live from our studio.
Head: Brand and Client Insights: Nedbank CIB
11:06 – 11:26 Victor Dlamini and Mike Stopforth How to avert a brand crisis on social Presented live from our studio.
Co-Founders: 48H media in 48 Hours.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Go ahead, let us make your day (continued)
Time Speaker Topic Format
11:27 – 11:37 Popcorn break
11:38 – 11:53 Terryanne Chebet Doing The Hustle. Key insights from an Presented live from Nairobi.
CEO: Keyara Botanicals & Founder Africa’s Leading Ladies African influencer.
International Speaker
11:55 – 12:10 Pepe Marais Basic Instinct. Have we forgotten our Presented live from our studio.
Founding Partner and Group Chief Creative Officer of Joe Public marketing instinct?
United
12:13– 12:28 Nunu Ntshingila Products and people do fall in Love Presented live from Joburg.
Regional Director: Facebook Africa Actually. The power of Discovery
Commerce.
12:30 – 13:15 Intermission
Live Poll
13:18 – 14:03 Susan Credle To be confirmed. Half hour presentation followed by 15
Global Chief Creative Officer: FCB minutes live Q&A from New York. Q&A
hosted by Pepe Marais.
International Speaker
14:05 – 14:35 Mike Brown How to ensure your CEO doesn’t see Presented live from our studio.
Chief Executive of Nedbank Group Limited and Nedbank Limited marketing as an Indecent Proposal.
Khensani Nobanda
Group Executive Marketing and Corporate Affairs: Nedbank
Session facilitated by
Preetesh Sewraj
CEO: The Loeries
14:37 – 14:47 Popcorn break
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Go ahead, let us make your day (continued)
Time Speaker Topic Format
Live Poll
14:50 – 15:35 Marcel Marcondes To be confirmed. Half hour presentation followed by
US CMO: AB InBev. 15 minutes live Q&A from New York.
A Forbes World’s Most Influential CMO 2020 Q&A hosted by Andrea Quaye - Senior
Director, Global Category Lead Coffee
International Speaker Coca-Cola.
15:37 – 15:52 Mike Sharman From zero to viral in 96 hours. Learnings Live from our studio.
Founder: Retroviral from an Octopus Teacher.
15:53 – 16:00 Popcorn break
16:02 – 16:17 Monalisa Zwambila Jungle Fever. Making diversity in Live from our studio
CEO and Founder: Riverbed marketing the star of the show.
16:18 – 16:38 Sylvester Chauke Have honesty and basics in brand Presented live from our studio.
Chief Architect: DNA Brand Architects building Gone with the Wind?
16:40 – 16:55 Dale Hefer It’s a wrap. Conference close and Presented live from our studio.
CEO: Nedbank IMC awarding of Bursaries and prizes.
This agenda may be subject to change due to issues beyond our control.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Show me the money!
Our 2020 sponsors enjoyed extensive and positive media exposure as the
conference generated an overall AVE of R23m (1:1 Ratio). The conference is
presented in Association with MASA and endorsed by the IAB.
The sold-out 2020 conference
went virtual after Covid 19 struck The Nedbank IMC
and was hailed as the new virtual sets benchmark with
virtual conference
conference benchmark.
The 2020 presentations have been made into a recognised MASA course
which awards 10 CPD points on successful completion.
In 2021 we will be awarding our 5th and 6th Bursaries, courtesy MSC
Education Holdings
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.
Broadcast News
We are proud of our media partnerships.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.Beautiful People
Although the Nedbank IMC is relevant to
any person in marketing or business, we
are proud to host more senior marketing
decision makers than any other conference
of its kind in South Africa. In 2020 80% of
the 1000 delegates held senior positions
including Marketing Manager, Head of Brand,
Media Manager/Buyer, Creative/Account
Directors, Brand Strategists and CMO’s.
Our commitment to the youth in our industry
is critical and each year we present two
marketing bursaries in association with
MSC Education Holdings. We also enable
attendance for disadvantaged students and
in 2020 hosted 50 students at no charge.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.No Risky Business
Since its re-launch in 2019 under CEO Dale Hefer, the conference has been sold out and has seen a
significant increase in attendance of many of Africa’s most important brands. These include the large
corporate brands, key media and advertising agencies, government and retail outlets to mention a few.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.The Reel Deal
Virtual Tickets. Conference Paper
Watch wherever you are! Nedbank IMC 2020
Five themes. Practical insights.
R1 999 ex VAT. By: Caitlin Ferreira
Senior Lecturer in Marketing and Head of Section at the Red & Yellow Creative
School of Business, Adjunct Lecturer in Marketing at the University of Cape Town.
B.Bus.Sci. (Marketing and economics), University of Cape Town, South Africa.
B.Com (Hons) (Financial analysis and portfolio management), University of Cape Town,
Buy 5 get one free.
South Africa.
M.Bus.Sci. (Marketing), University of Cape Town, South Africa.
PhD Candidate (Industrial Marketing), Luleå University of Technology, Sweden.
Fernando Machado,
Global CMO Restaurant
Brands International
Copyright IMC
DOWNLOAD THE 2020
PLEASE SPEAK TO US ABOUT GROUP DISCOUNTS. CONFERENCE PAPER HERE.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.The Reel Deals
While we prefer to tailor make our sponsorship partnerships with our sponsors, following are
packages as a starting point. We are very open to suggestions and would enjoy the opportunity
of brainstorming with you to maximise your investment.
Opportunity Investment Nedbank IMC Deliverables
Registration
TA K E N
Our MC, Tumi Morake, will be interviewing five speakers in the months before the conference.
These will be edited down to two- minute interviews, each for individual release leading up to the
conference.
• Exclusive branding behind Tumi as she interviews the speakers.
• A ‘thank you to your brand name’ by Tumi.
• Interviews shared by Tumi on all her social media platforms:
545k followers
240k followers
R180 000.00 250k followers
Marketing. The Movie.
• Interviews shared on all IMC social media platforms.
Press Junket. • Interviews shared on Nedbank’s social media platforms.
• Your logo on the IMC website.
• Your logo on all mailers.
• Your logo on the combined logo screen shown intermittently during the day.
• Twenty tickets to the conference.
• An ‘exhibition stand’ on the conference App.
• Inclusion on the rotating banner on the App home page.
• List of all delegates who agree to have their information shared.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.The Reel Deals (continued)
Opportunity Investment Nedbank IMC Deliverables
• Announcement by MC Tumi Morake before each break (currently four breaks anticipated)
saying this break is brought to you by…
• Logo up exclusively while MC announces the break.
• Exclusive branding of the virtual foyer on entry and exit.
The Hunger Games. Exclusive R100 000.00 (all virtual delegates access and exit the conference through this foyer).
branding of all breaks – • Logo on IMC website and all mailers.
• Ten tickets to the conference.
teas and lunch.
• List of all delegates who agree to have their information shared.
• An ‘exhibition stand’ on the conference App.
• Exclusive branding of the conference White Paper.
• Opportunity to write the introduction.
• White paper shared on the home page of the website, sent by mail to our database of 10k
marketers and promoted on all our social media channels.
R 60 000.00 • White paper shared via press release to all our media partners (AVE value at R200k).
The Rave Review. Exclusive branding • Opportunity to use it and share it.
of the Conference White Paper. • Cost includes all writing and design (view 2020 white paper here).
• Five tickets to the conference.
• An ‘exhibition stand’ on the conference App.
• Social media campaign calling on youngsters to share a one minute video saying what the
youth needs to do to ensure marketing delivers.
• R5k will be spent on promoting this initiative in addition to organic promotion.
• The top three winning videos will be branded and shown on the day.
• Logo on website and all mailers.
R70 000.00 • A prize to attend the conference for each of the three winners.
Guardians of the Galaxy. • Exclusive press release distributed to our media partners (AVE at not less than R200k).
Youth Activation. Calling for • Five tickets to the conference.
two-minute movies. • An ‘exhibition stand’ on the conference App.
• List of all delegates who agree to have their information shared.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.The Reel Deals (continued)
Opportunity Investment Nedbank IMC Deliverables
• Branding on the website and mailers.
• Ten tickets to the conference.
R40 000.00 • Virtual exhibition stand on the App.
The Paparazzi.
Delegates can win one of three R2000 • Three reminders by the MC during the day to go and post a pic (mentioning your brand).
cash prizes for the three best photos of • Pictures shown at the end with your logo when prizes are awarded.
the day posted on social media.
• Three live polls during the day brought to you by….announced by the MC and your logo on
screen during each poll.
• Logo on the combined branding screen shown intermittently during the day.
R20 000.00 • Logo on the IMC website and mailers.
• Five virtual tickets.
The Poll Star. • An ‘exhibition stand’ on the conference App.
• The list of all delegates who agree to have their information shared.
Notes:
* ‘Exclusive Branding’ means as the only co-branded logo with the Nedbank IMC Branding.
* All prices exclude VAT.
* Terms and Conditions.
MARKETING’S 2021 FORTHCOMING The Nedbank IMC Conference 2021
ATTRACTION! BOOK NOW. Marketing. The Movie.w: www.imcconference.com e: info@imcconference.com, liese@imcconference.com MARKETING’S 2021 FORTHCOMING leah@imcconference.com ATTRACTION! BOOK NOW. t: 010 592 1888
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