Customer 360 Africa 2020 - CX the New Battleground for Differentiation - HubSpot
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Customer 360 Africa 2020
CX the New Battleground for Differentiation
31 March - 2 April 2020, Maslow Hotel Sandton, Johannesburg
CX
200+ Senior Level Attendees
50+ Industry Thought Leaders
2 Highly Informative Main Conference Days
Pre-Conference Focus Day
www.Customer360africa.comCustomer 360 Africa 2020: Bringing together customer
experience leaders, their teams and a diverse cross-
section of software and service providers, business strategy
pioneers and technology implementers.
Customer 360 Africa 2020 is a peer-led an increase in the roles of CX manager,
conference for CCO’s, CMO’s, Heads of Heads and Executives in South Africa. A lot
Customer Experience, insights and analysts. of CX leads struggle with showing results
This event will showcase actual case studies of and an impact in the first 90 days of taking
organisations that are currently implementing on a new CX role and this is detrimental to
technology, altering strategy and adopting the future of a CX role / capability within
leadership practices to create an environment the organization.
of customer centricity.
• Using Design Thinking to Create
Why Customer 360 Africa 2020? Exceptional Customer Experience
The customer’s voice, now heard through • Addressing the Main Focus Areas of Work
social media platforms has a new voice at Flow Management
the highest levels of power in companies.
Regardless of what companies are calling the • Deciding which Parts of the CX Journey to
position, be it Chief Customer Officer (CCO), Digitise in Order to Drive More Focus for
Chief Marketing Officer (CMO) or Head of Greater Value and Change
Customer Services, these individuals serve as • Identifying the Challenges and
top executives with the mandate and power Opportunities of Customer Journey
to design, orchestrate, and improve customer Mapping
experiences across the ever-more-complex
customer journey. The role exists in B2B and • Using AI to Improve the Employee
B2C firms alike. Experience and Retain and Attract top
Employees
There is still a lot of debate around where
the marketing ends and the customer service • AR (Artificial Reality) Verses AI (Artificial
takes over when trying to deliver on brand Intelligence) and the Benefits Both Bring to
promise and because of this customer services the Business
has not found a common designation yet in
• The move from thinking of customers in
South African organizations. The desire for
terms of demographics to behavioural
organizations to create a culture of customer
terms
centricity is top priority in organizations as
they understand that if they don’t they will • CX Project Prioritisation – Deciding Where
become redundant. to Place Your Efforts First
This event focuses on all aspects of designing, • The Partnership of Journey Mapping and
measuring and crafting the entire customer Business Process Modelling – Does this
experience journey. work?
Some key areas to be discussed at Customer We look forward to welcoming you to the
360 Africa 2020: conference in March 2020.
• Creating Engaged and Empowered Call
Centre Agents
Jacqui E’Silva
• How to Hit the Ground Running When Content Director: MEA
Taking on a New CX Lead Role - There is Corinium Global Intelligence
www.Customer360africa.comCustomer 360 Africa 2020 Speakers Currently Include:
Colette van Dyk, Joshua Knight, Shane Petersen, Bali Msibi, Keith Chetty,
Executive Head of Jet Customer Strategic Head of Customer Senior Market Insights Head of Operations,
Marketing, Alexander Analyst, Edcon Operations, Shell Analyst, Pepsi Co. JB Sports Botswana
Forbes Group Services
Clint Payne, Eloise Boezak, Marnitz van Heerden, Nomty Malevu, Innocent Mamvura,
Program Manager: Head of Customer Head: Group Customer Head of Customer Data Scientist, University
Customer Experience, Experience, and Group Marketing, Service, SA Taxi of Witwatersrand
Multichoice African Bank Hollard
Wilma Burger, Vimal Singh, Shouneez Baghas, Jordan Seke,
Business Project Account Platform Lead: General Manager CRM Officer & CX
Manager, CompSol Global Markets Data Customer Experience, specialist, University
Analytics, Rand Merchant Ster Kinekor of the Witwatersrand
Bank
Past Sponsors of Corinium Events in South Africa
www.Customer360africa.comTestimonials from previous Corinium Conferences
“What seems like just a fancy concept “I thoroughly enjoyed the presentations
became a reality to me and I was also from clients, specifically the in-practice
watered with the how to implement and application and challenges were
shape the journey. The entire workshop refreshing and insightful!”
was an eye opener for me. I learned so
much from all practical examples given Monique Pienaar, Executive: Client
through the case studies, especially that Experience, Ask Afrika
of Multichoice, Hollard, Netflorist and
King Price. I appreciate the networking
opportunities and platform created
to meet companies that has expert
in the fields. I wish to have the same
workshop done here in Namibia.”
Ongame Mutorwa, Digital and Social
Manager, Bank of Windhoek
“Firstly conference gave me a
perspective of what is happening in the
industry. I had a good perspective at the
end of the 3 days about importance of
data, analytics and communicating value
to Guest. Customer Journey mapping
was important to me. Think big and start
small was an important learning for me”
“It was great to learn how other
organisations practically deal with Farouk Omar,Manager Sales Support,
the quest for improved customer Toyota SA Motors PTY LTD
experience.”
Haddon de Waal, Manager: Customer
Experience, AVBOB
“I valued the opportunity to network and interact with other Customer
Experience Practitioners as well as thought leaders in the field/
industry. Presentations from the delegates were a great source of
insight!!. Thank you and well done to Corinium for an insightful conference!!”
Ephraim Sebopela, Senior Manager: Customer Experience Design and Management,
Transnet SOC Pty Ltd
www.Customer360africa.comTestimonials from previous Corinium Conferences
“The insights were straight to the “I am into this conference with no
point and presentations were fun and real concept of CX other than my own
engaging.” personal experience. However, I gained
valuable insights that I am able to share
Mpumie Dzingwa, Customer Experience with my peers back at the office that
Manager, Ster Kinekor can help us to better formalize our CX
strategy. My conclusion is that we are
actually doing a great job but it has just
not been formalized.”
Jacqui Swart, Head of Marketing,
Discovery Insure
“I enjoyed the wide variety of speakers
from different companies. They were
inspiring and motivational. However
the most interesting take home I got
from this, was from the disruptors. The
audience members who questioned the
presentations, were brilliant.” “The conference was well attended
and provided great opportunities to
Sarah Steel, Marketing & meet industry peers, share ideas and to
Communication, Eltherm South Africa network”
Brent Hauman, CXO, Striata
“Networking, insightful presentations,
and some controversial debate during
Q&A’s. Always stretching the boundaries “Great to network and meet people.
of thoughts around customer experience. Enjoyed the interactive sessions the
A well organised event.” most.”
Jan-Adriaan De Villiers, COO, Digital Shannon Blaylock, Product Manager,
Planet Vantage Data
www.Customer360africa.com2019 Marketing Stats
Marketing Email Activity
6 817
email contacts
168 023
Marketing emails
SENIORITY
delivered
C-‐Level
7% VP
Other 2%
25%
Director
Website visits 26%
13 351
Unique Visits
Manager
40%
Social Media Mining & TOP 5 INDUSTRYS
Metals
Information
Management Technology and
Consulting Services
141 600
Linkedin Impressions
Marketing and
Advertising
Financial Services
JOB SENIORITY
VP CXO Job title segment
6% 5%
Owner Marketing Director
7%
Senior Chief Executive Officer
Manager 44%
Head Of Marketing
16%
Managing Director
Director Director
22%
0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00%
www.Customer360africa.comMajor Sponsorship Packages
Lead Partner – ZAR 300,000 (Excl. VAT)
The Lead Partner package has been designed to ensure your contribution at Customer 360 Africa
2020 is at the highest level. This is a high-end opportunity allowing your company to be promoted
at the forefront of the industry and as a key partner in the event. You will enjoy the most prominent
branding and promotion in all pre-, during and post-event activities.
Components of Lead Partner Package Marketing & Promotion
Thought Leadership Exposure Prior to Event:
n 30-minute presentation during the Plenary n All branding and positioning will be the most
Session on the morning of Day 1 prominent vs. other partners, sponsors and
n Chairman/moderator of the plenary session + exhibitors
panel discussion n Corporate logo (full colour) on pre-event
n Ability to (recommended) present a client case marketing material and other event collateral
and/or present with a client n Corporate logo (full colour), company
n Corporate logo (full colour) on Plenary Session description and hyperlink on event website
signage n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Additional Thought Leadership: Discussion Group n Profile in 4 email blasts to potential delegates
Facilitation (wording to be provided by Lead Partner)
n Facilitation of one Discussion Group session on
Day 1 Exposure at Event:
n Opportunity to use up to two clients as co- n All branding and positioning will be the most
facilitators during DG prominent vs. other partners, sponsors and
n Lead Partner to be provided attendee lists of exhibitors
each session n Corporate logo (full colour) on event signage
(pre-conference area and conference room
Exhibition Space banners)
n 12m2 Prime Exhibition Space n Corporate logo (full colour) on rolling
n Access to power point presentation played during breaks and group
discussions
n Acknowledgment as Lead Partner during
Conference Attendance Corinium’s conference opening
n 8 x full access delegate passes
n 20% discount code for additional attendees
(colleagues, partners and clients) Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
One-on-One Meetings Customer 360 Africa 2020
n 10 x pre-scheduled One-on-One Meetings n Details provided in accordance with any
n Lead Partner to provide Corinium with a wish- applicable privacy legislation
list of key prospects from the speaker panel,
delegate list and/or own database
VIP Dinner
n Private VIP dinner for 10 guests on the evening
of Day 1
n 15 minute pre-dinner presentation
n Dinner function is 3 hours in duration
n Opportunity to Use Client as Co-presenter
n Selected conference location will also serve as
dinner venue
www.Customer360africa.comMajor Sponsorship Packages
Associate Partner (3 Available) – ZAR 220,000 (Excl. VAT)
The Associate Partner package has been designed to ensure your contribution to the Customer
360 Africa 2020 is at a very high level. This is a high-end opportunity allowing your company to be
promoted as one of the leaders in the industry and as a partner in the event. You will enjoy prominent
branding and promotion in all pre-, during and post-event activities.
Components of Associate Partner Marketing & Promotion
Package Exposure Prior to Event:
Thought Leadership n All branding and positioning will be prominent
n 30-minute presentation slot on before lunch on vs. other partners, sponsors and exhibitors
Day 1, morning of Day 2 or before lunch on Day except Lead Partner
2 (Time allocation is on a first-come, first-served n Corporate logo (full colour) on pre-event
basis) marketing material and other event collateral
n Ability to (recommended) present a client case n Corporate logo (full colour), company
and/or present with a client description and hyperlink on event website
n Corporate logo (full colour) on signage n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
n Profile in 2 email blasts to potential delegates
Exhibition Space (wording to be provided by Associate Partner)
n 9m2 Prime Exhibition Space
n Access to power point
Exposure at Event:
n All branding and positioning will be prominent
Conference Attendance vs. other partners, sponsors and exhibitors
n 4 x full access delegate passes except Lead Partner
n 20% discount code for additional attendees n Corporate logo (full colour) on event signage
(colleagues, partners and clients) (pre-conference area and conference room
banners)
One-on-One Meetings n Corporate logo (full colour) on rolling
n 6 x pre-scheduled One-on-One Meetings presentation played during breaks and group
n Associate Partner to provide Corinium discussions
Intelligence with a wish-list of key prospects n Acknowledgment as Associate Partner during
from the speaker panel, delegate list and/or Corinium’s conference opening
own database
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
Focus Day Partner – ZAR 180,000 (Excl. VAT)
The Focus Day Partner provides you with sole promotion of the Customer 360 Africa 2020 Focus Day
allowing you to drive the discussion, challenge attendees and demonstrate thought leadership. You
will enjoy prominent branding and promotion in all pre-, during and post-event activities.
Components of Focus Day Partner Marketing & Promotion
Package Exposure Prior to Event:
Thought Leadership n Corporate logo (full colour) on pre-event
n 2 x 30 minute presentations during the Focus marketing material and other event collateral
Day n Corporate logo (full colour), company
n Nomination of up for three clients to present description and hyperlink on event website
during the Focus Day n Corporate logo (full colour) and hyperlink in
n Assist in content creation and suggestions for e-newsletters/emails
the Focus Day n Profile in 1 email blast to potential delegates
n Chairman responsibilities including discussion (wording to be provided by Masterclass
facilitation for duration of Focus Day Partner)
Exhibition Space Exposure at Event:
n 9m2 Prime Exhibition Space n Corporate logo (full colour) on event signage
n Access to power point (pre-conference area and conference room
n Note: Exhibition space during main conference banners)
only n Corporate logo (full colour) on rolling
presentation played during breaks and group
discussions
Conference Attendance n Acknowledgment as Focus Day Partner during
n 3 x full access delegate passes Corinium’s focus day opening
n 20% discount code for additional attendees
(colleagues, partners and clients)
Focus Day Lunch Sponsor:
n Corporate logo (full colour) on lunch signage at
One-on-One Meetings Focus Day
n 5 x pre-scheduled One-on-One Meetings
n With Focus Day attendees only
n Focus Day Partner to provide Corinium with Delegate List
a wish-list of key prospects from the speaker n Full list of Customer 360 Africa 2020 attendees
panel, delegate list and/or own database 2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
Stream Partner (6 Available) – ZAR 165,000 (Excl. VAT)
The Stream Partner package has been designed to give you maximum interaction with attendees
during the post lunch session. As Stream Partner you will be the exclusive sponsor of a topic-based
stream (on one day of the event). Each stream consists of two presentations and a panel discussion.
You will be allocated a 30 minute presentation slot as well as chair the stream and moderator the
panel discussion.
Components of Stream Partner Marketing & Promotion
Package Exposure Prior to Event:
Thought Leadership n Corporate logo (full colour) on pre-event
n Chairing of stream session marketing material and other event collateral
n 30 min slot in the stream to present n Corporate logo (full colour), company
n Opportunity to recommend client for case description and hyperlink on event website
study or discussion group topic n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Exhibition Space
n 6m2 Exhibition Space Exposure at Event:
n Access to power point n Corporate logo (full colour) on event signage
(pre-conference area and conference room
banners)
Conference Attendance n Corporate logo (full colour) on rolling
n 3 x full access delegate passes presentation played during breaks and group
n 20% discount code for additional attendees discussions
(colleagues, partners and clients) n Acknowledgment as Discussion Group Partner
during Corinium’s conference opening
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
Discussion Group Partner (2 Available) – ZAR 100,000 (Excl. VAT)
The Discussion Group package has been designed to give you the opportunity to co-present with
clients and partners during a 40 minute interactive session with the audience; think of it as a 40
minute interactive workshop. Our team will work alongside you to define the content and format, but
this is your opportunity to showcase your technical capabilities.
Components of Discussion Group Marketing & Promotion
Partner Package Exposure Prior to Event:
Thought Leadership n Corporate logo (full colour) on pre-event
n Join/facilitate one of the panel discussions marketing material and other event collateral
n Opportunity to recommend client to join the n Corporate logo (full colour), company
same discussion group description and hyperlink on event website
n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Exhibition Space
n 6m2 Exhibition Space
n Access to power point Exposure at Event:
n Corporate logo (full colour) on event signage
(pre-conference area and conference room
Conference Attendance banners)
n 3 x full access delegate passes n Corporate logo (full colour) on rolling
n 20% discount code for additional attendees presentation played during breaks and group
(colleagues, partners and clients) discussions
n Acknowledgment as Discussion Group Partner
during Corinium’s conference opening
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
VIP Dinner Roundtable Partner (2 Available) – ZAR 160,000 (Excl. VAT)
The VIP Dinner Roundtable Partner allows you to pre-select 10 prospects and/or key clients to attend
a VIP dinner roundtable on the evening of either Day 1 or Day 2 (allocation on a first-come, first-served
basis).This is an opportunity to engage with the market in a more focused environment. You will enjoy
prominent branding and promotion in all pre-, during and post-event activities.
Components of VIP Dinner Partner Marketing & Promotion
Package Exposure Prior to Event:
Pre-Dinner Presentation n Corporate logo (full colour) on pre-event
n 15 minute pre-dinner presentation marketing material and other event collateral
n Dinner function is 3 hours in duration n Corporate logo (full colour), company
n Opportunity to Use Client as Co-presenter description and hyperlink on event website
n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Conference Attendance
n 3 x full access delegate passes
n 20% discount code for additional attendees Exposure at Event:
(colleagues, partners and clients) n Corporate logo (full colour) on event signage
n Note: You may have up to 3 colleagues attend (pre-conference area and conference room
the dinner only banners)
n Corporate logo (full colour) on rolling
presentation played during breaks and group
discussions
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
VIP Lunch Roundtable Partner (2 Available) – ZAR 125,000 (Excl. VAT)
The VIP Lunch Roundtable Partner allows you to pre-select 10 prospects and/or key clients to attend
a VIP lunch roundtable on either Day 1 or Day 2 (allocation on a first-come, first-served basis). This is
an opportunity to engage with the market in a more focused environment. You will enjoy prominent
branding and promotion in all pre-, during and post-event activities.
Components of VIP Lunch Partner Marketing & Promotion
Package Exposure Prior to Event:
Presentation n Corporate logo (full colour) on pre-event
n 15 minute pre-lunch presentation marketing material and other event collateral
n Lunch function is 1 hour in duration n Corporate logo (full colour), company
n Opportunity to use client as co-presenter description and hyperlink on event website
n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Conference Attendance
n 2 x main conference delegate passes
n 20% discount code for additional attendees Exposure at Event:
(colleagues, partners and clients) n Corporate logo (full colour) on event signage
n Note: You may have up to 3 colleagues attend (pre-conference area and conference room
the dinner only banners)
n Corporate logo (full colour) on rolling
presentation played during breaks and group
discussions
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
www.Customer360africa.comMajor Sponsorship Packages
Exhibitor (6 Available) – R35,000 (Excl. VAT)
Components of Exhibitor Package Marketing & Promotion
Exhibition Space Exposure Prior to Event:
n 6m2 Exhibition Space n Corporate logo (full colour) on pre-event
n 1 x trestle table and 2 x chairs provided marketing material and other event collateral
n Additional furniture/screens at own cost n Corporate logo (full colour), company
n Access to power point description and hyperlink on event website
n Note: Exhibition space during main n Corporate logo (full colour) and hyperlink in
conference only e-newsletters/emails
Conference Attendance Exposure at Event:
n 2 x Exhibition Only passes n Corporate logo (full colour) on event signage
n 20% discount code on Conference Passes (pre-conference area and conference room
banners)
n Corporate logo (full colour) on rolling
presentation played during breaks and group
discussions
Delegate List
n Full list of Customer 360 Africa 2020 attendees
2 weeks prior to and immediately after
Customer 360 Africa 2020
n Details provided in accordance with any
applicable privacy legislation
Networking Partner – R25,000 (Excl. VAT)
Components of Networking Partner Marketing & Promotion
Package Exposure Prior to Event:
Conference Attendance n Corporate logo (full colour) on pre-event
n 2 x Main conference delegate passes marketing material and other event collateral
n 20% discount code on Conference Passes n Corporate logo (full colour), company
description and hyperlink on event website
n Corporate logo (full colour) and hyperlink in
e-newsletters/emails
Exposure at Event:
n Corporate logo (full colour) on event signage
(pre-conference area and conference room
banners)
n Corporate logo (full colour) on rolling
presentation played during breaks and group
discussions
www.Customer360africa.comMajor Sponsorship Packages
Customer360 Awards Sponsor – R50,000 (Excl. VAT)
The Awards sponsorship gives you the opportunity for increased brand awareness. Your company
will be associated with the winners of some of South Africa’s best CX Projects, and you will enjoy
prominent branding and promotion in all pre-, during and post-event activities.
Components of Awards Sponsor Marketing & Promotion
Package n Corporate logo (sandblasted) on Award trophy
Conference Attendance n Photo opportunity with award winning team/
n 2 x Main conference delegate passes individual
n 20% discount code on Conference Passes n All images to be posted on Corinium Social
Media platforms and website
Award Categories: Exposure Prior to Event:
n Most Customer-Centric Organisation Award n Corporate logo (full colour) on pre-event
- This award will be given to the organisation marketing material and other event collateral
that receives the most votes for the customer- n Corporate logo (full colour), company
centric mindset description and hyperlink on event website
n Best Customer Experience Award by an n Corporate logo (full colour) and hyperlink in
Individual - This award will be bestowed on e-newsletters/emails
the individual who is renowned for delivering
exceptional customer experience within their
organisation Exposure at Event:
n Best Customer Experience Award by an n Corporate logo (full colour) on event signage
Organisation or Team - This award will be given (pre-conference area and conference room
to the team that promotes an exceptional end- banners)
to-end customer experience n Corporate logo (full colour) on rolling
n Most Engaged Employee Award - This award presentation played during breaks and group
seeks to honor and recognise organisations that discussions
promote an engaged employee workforce that
delivers great CX journey from beginning to
end
Additional Promotional Features
The following Additional Promotional Features can Promotional Feature partners will be promoted prior
either be bought in isolation or as an add-on to one of to the event and during the event similarly to the main
the major sponsorship and exhibition packages. packages.
Promotional Feature Quantity Price
Customer 360 Africa 2020 Cocktail Sponsor 1 R100,000
General Lunch Sponsor 2 R70,000
Coffee Break Sponsor 4 R45,000
Registration Sponsor 1 R85,000
Lanyard Sponsor 1 R50,000
(all pricing excludes 15% VAT)
Get in touch to discuss your options:
Keneilwe “Keni” Malotle
Sponsorship Director: MEA Tel: +27 82 606 4771
Corinium Global Intelligence keneilwe.malotle@coriniumgroup.comYou can also read
