Post graduate diPloma in management - marketing management (Pgdm-mm) 2021- 23 - IIPMB
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Post graduate Diploma in Management -
Marketing Management
(PGDM-MM) 2021- 23
(In lieu of the 8th Batch Iipm-Mba Program)
P rofe si on a l i sm
E xe c u t i on E xc e lle n c e
R e si l i e n c e
F ru ga l O u t l ook
O pe n n e ss t o L e a r n
R e sou rc e fu l l n e s s
Mu l t i f oc a l E m ph a s is
# Marketing with a General Management Orientation
Message I am pleased to welcome you to Indian Institute of Plantation
Management Bengaluru (IIPMB). IIPMB has served as the nation’s flagship
from comprehensive institution for higher education since 1993, and has been
acknowledged as a leading centre of excellence for holistic management
education for current and aspiring managers. The institute offers super
the specialized courses and research in the areas of general management,
agri-business, and food processing delivered through advanced techno-
Director managerial inputs, entrepreneurship, export orientation, and global
outlook, relevant across a business value chain. At IIPMB, we focus
on imparting key marketing concepts and strategies to our students
and industry participants to create a sustainable business and delight
customers. We also believe that a successful marketing manager needs
to have thorough insights in general management principles and
practices. Hence our Master’s Program in Marketing Management is
rooted in contemporary themes and issues relevant to the creation of
an industry-ready General Manager.
As a student of the program you will be provided with well-grounded
inputs in critical aspects of marketing management, from customer
behavior research to digitally connecting with them, from need
recognition to new value development, from business analytics to
business modelling, and from cost structuring to revenue generation.
Additionally, you can choose from a basket of marketing specializations
that cut across a variety of industries. The curriculum of the PGDM-MM
program has been designed meticulously with inputs from industry
specialists, and is delivered in partnership with them. The program builds
on the connections between different fields of knowledge “FOCUSED ON
GENERAL MANAGEMENT” to train prospective decision-makers in facing
real management problems both in national and international contexts
and diverse industrial settings.
I invite you to our campus to explore further scope with our faculty and
students on limitless opportunities that make IIPMB, a truly special place.
Prof. V. G. Dhanakumar
Vision of the PGDM-MM Program Program
To develop successful marketing professionals with business Objectives
acumen to deliver exceptional value to their customers, employers
and society, and to further the practice of marketing through l To produce general
academic and professional commitment. management
graduates
Mission of the PGDM-MM Program with reduced training
M1: To impart traditional and digital marketing knowledge and requirement for
skills needed in various business settings and industries, with ROLE performance
special focus on exports; on recruitment
M2: To develop competence in areas of (a) conceptual l Create and execute
knowledge, (b) problem solving and analytical skills, (c) a curriculum and
communication skills, (d) experiential learning, and (e) use processes that
of information technology; assureKnowledge,
M3: To prepare students to join corporates and small Skills & Competencies
businesses, or to start their own businesses with an required for a
understanding of the need for continuous learning. Marketing Manager’s
ROLE
Our Genesis Program Highlights
IIPM set up at the l Focus on interdisciplinary aspects in
initiative of Ministry management for holistic understanding
of Commerce and
l Specialization in Marketing in contemporary
Industry, Government
businesses, products and services (e.g.,
of India, is the only
lifestyle, e-commerce and healthcare)
world renowned
academic institution l Special focus on Exports
to offer post- l Partnerships with leading foreign
graduate programs management institutes that offers exchange
in agribusiness, opportunities and foreign internship
plantations, food and
general management. l Intrapreneurship focused courses by
IIPM’s mandate is to leveraging the “IIPMB” way of doing things
create a unique pool l Industry experts to co-teach and co-mentor
of talented the students through the program
professionals in the l Unique experience-centered pedagogy (e.g.,
identified domain usage of live case studies and on-site projects)
and provide career
advancement l Opportunity to start own enterprise on
opportunities to its completion of the 2-year, if placement is not
students. sought
About PGDM-MM
Over the years, PGDM programs offered by various institutes have typically
focused on creatinghyper-specialists. As a result, there is a dearth of managerial
personnel who exhibit acumen to understand business holistically from the global,
national, industry and organizational perspective. Discussions with various industry
stakeholders reveal that there is a felt need for a manager who combines general
management skills with domain knowledge, and attitude towards the work at
hand. In the current day scenario, where the environment is changing at a rapid
pace, institutes need to equip marketing professionals with strong communication
(verbal, written and presentation), and interpersonal skills, ability to analyze data
and come up with meaningful inferences, and a capability to understand marketing
issues in a canvas stretching from the global to the local.
The 2-year PGDM-MM program of IIPMB is unique in design and provides a
well-grounded curriculum integrating key aspects of Marketing with General
Management knowledge and skills. The curriculum focuses on imparting cross-
functional working knowledge, with ability and potential to apply knowledge gained,
familiarity and awareness of export markets; indepth knowledge in services domain;
and entrepreneurial orientation in a corporate context with stress on innovation.
IIPMB Assurance
Knowledge Development Industry Professional- Led Courses
l Industry and Sector-Specific Knowledge l Joint Industry Professional–Academic
l Multidisciplinary Knowledge Application Mentorship
l Product/ Service/ Customer Focus Immersion with Corporate Partners
l Understanding innovation
Skills l Data Analytics/Data Sensing
l Holistic Perspective Building
Experiential Learning Through
l Social Skills
l Social Values Sensitization
l Intrapreneurship Orientation
l Live Projects across the Program
Analytical Embeddedness l Case Studies & Simulations
l Sense Making with Data Technology Usage in
l Ability to Leverage Data for Analysis Teaching,Learning, and
l Data Driven Decision Making Evaluation
• Application of marketing knowledge with
general management disciplines;
Knowledge/ • Appreciation and application of technology
Information and analytics in the respective domains;
• Joint mentorship with the industry;
Foundation • Communication in terms of e-mail etiquette,
Pillars report writing and story telling;
• Decision making at the operational and
Skills
of the strategic level;
• Agile way of working and ability to work
Program without supervision;
• Positive outlook towards the work;
• Initiatives taking and self-starting motivations;
Attitude
• Willingness to work with people in groups,
especially in cross-cultural settings;
Live Projects
Students’ Speak
“IIPM provides good infrastructure “The institution provides quality
facility to explore ad learn. In my 2 education through classroom and
years I found that the faculty members off-classroom sessions. The teaching
maintain good relationships with practice of the faculty members are
students in building managerial very effective, and they use case studies
and entrepreneurial qualities. An and current industry examples. The
important aspect is that we are given faculty members also take interest in
practical knowledge about industries helping students individually. The college
both in India and internationally.” ambience is pleasant, and that is a very
positive aspect.”
Pavithra N
Anusha H. K
“For me the plus point of the institute
“It is a Good Campus for management
are the faculty members of IIPM;
students. The education friendly aura is
they try to motivate the students
very positive and the faculty members
continuously, even during the
are good and have many years of
pandemic times. We were encouraged
experience. Campus is the best and the
to give our views in the class, and
class are so comfortable; the environment
the discussions were very effective in
is very peaceful. I experienced a great
understanding concepts. The campus
student-to-student and student-to-faculty
is very vibrant and infrastructure helps
interactions, with lots of live case studies.”
in acquiring in-depth knowledge on
various managerial aspects.” Seshnag T. N.
Meghana N. U.
“IIPM has a lot of experienced faculty “As a student of IIPM I feel that it provides
members from different areas like the best facilities to students, and makes us
marketing, finance, strategy, supply learn and experience new things. Anything
chain and HR. The atmosphere is super which is required for students is provided
with lush green surroundings. IIPM within a short period of time. The entire
has a library with lot of informational campus is Wi-Fi enabled, maintained
books that goes beyond course books. properly, and each classroom is modern
Their way of teaching is superb, and with projectors. All the faculty members
they used to celebrate all types of are highly educated with a very good
festivals. Totally a real campus for a experience in the teaching field.”
MBA student.”
Tanish Rahul Girish R.
Trimester-Wise Course Spread of the Program
Foundation Trimester-I Trimester-II Trimester-III Trimester-IV Trimester-V Trimester-VI
Outcomes Preparation for the Six Grounding in Insights into Contemporary Insights into Industry- Focused Indutry-Focused
Envisaged Trimesters Management Principles Functional Disciplines Integrative Electives Electives &
Disciplines Integration
Entrepreneurship & Cases in Management & Marketing New Product & Corporate & Legalities of Busi- Elective-7
Management Basics Entrepreneurship Management Service Business Strategy ness
Conceptual & Development
Learning
Enhancment Pedagogy Orientation Managerial Economics Industry & Sector Operations & E-Commerce Elective-3 Elective-8
Courses Analysis Supply Chain Management
(Knowing)- Management
in-class & in
-company
Business, Government & Organization Organization Elective-1 Elective-4 Elective-9
Society Structure & Behavior &
Design Leadership
Self-Learning Modules- Business Accounting Financial Strategic Cost Elective-2 Elective-5
Basic QT; Working in Ex- Management Management
cel; Financial Accounting
QT Statistical Business Basic Analytics & Elective-6
Fundamentals & Techniques & Research Data Mining
Data Sensing Data Analysis Methods
Experiential Visit to Social Enterprise Outbound Exercise Entrepreneur- Entrepreneur- Entrepreneurship Entrepreneurship Project (CIP)
Courses (Doing)- ship Project ship Project Project (MODEL) Project (PITCH)
outbound/ • Working with a Social (EXPLORE) (CREATE) • Comprehensive
workshops Visit to an Enterprise
• Enterprise • Business Model Cre- • Business Plan Integrated Project
SME Visit & Report Writing • Generating Ideas • Opportunity ation • Formation
Working in Teams & Exploring Busi- Analysis & Value
ness Oppor- Proposition
tunities
Skill & Attitude Communication Basics Workshop-1 Workshop-2 Workshop-3 Workshop-4 Workshop-5
Development
Courses- Time Management & • Business Communication • Creativity & De- • Ownership & • Conflict Management & • Story Telling
(Being) work- Expectations Handling (Verbal, Written & sign Thinking Initiative Taking Negotiations • Foreign Language
shop/
role plays Self-Portrait & Vision Building Presentation) (with Lessons • Risk Taking & Problem
from Indian Solving
Value Systems)
Internships Corporate Training
Proposed List of Electives
Digital Marketing Communications & Brand Management Marketing of E-commerce Products & Services
Export Marketing Marketing of Lifestyle Products
Marketing for SMEs Rural and BOP Marketing
Marketing of Financial Products & Services Marketing for Not-for-Profit Organizations
Marketing of Healthcare Products & Services Marketing of Digital Products
Marketing of IT Products & Services Marketing in Fashion Industry
Eligibility & Selection
A Bachelor’s Degree from a recognized university or educational institution with at least 50% marks or equivalent
CGPA (45% in case of SC, ST and Persons with Disability) in engineering, basic and applied sciences, commerce
and management, or any other discipline. NRIs, PIOs and foreign students are eligible to apply. In addition,
a valid national level entrance test (CAT/XAT/MAT/ATMA/CMAT) score is mandatory. Selection of eligible
candidates is done on the basis of (a) prior academic record, (b) test scores, (c) writing and communication
proficiency, (d) group discussions, and (e) personal interview.
Last Date for Submitting Filled-in
Valid Tests for Admission Test Dates
Application Forms to IIPM, Bangalore
CAT / XAT / MAT / ATMA / CMAT Aspirants 31st March, 2021 As per Schedule
Reservation
The Reservation for SC / ST / OBC / PWD / EWS candidates is applicable as per the Government of India rules,
subject to meeting the other eligibility criteria for admission.
Scholarships
Meritorious Scholarships from the Ministry of Social Justice and Empowerment, Ministry of Tribal Affairs and
Ministry of Minority Affairs, Government of India. State Government Scholarships for OBC Students.
Loan Facilities
As PGDM-ABPM program is AICTE approval & NBA accredited, education loan can be easily availed from any
nationalized banks.
How to Apply
Kindly visit our website www.iipmb.edu.in for submitting your online application form. The application fee of
Rs. 1250/- (Rs. 625/- for SC/ST/PwD candidates, with relevant certificates) can be made through internet banking
/ NEFT / RTGS payment or DD in favour of “Indian Institute of Plantation Management” payable at Bengaluru.
Fee Structure*
Sl. No. Description Amount (Rs.)
1 Tuition Fee 5,35,000
2 Hostel Fee 2,38,000 to 2,50,000
3 Other Fees 98,000
* for detailed fee structure refer to IIPM website: www.iipmb.edu.in
For more information
Dr. Arun Bhattacharyya, Ph.D IIMB, PGDBM IIMC
Professor (Strategic Management & Entrepreneurship)
Academic Program Facilitator
Mr. Bhaskar K,
Asst. Professor,
Coordinator PGDM-MM
Mobile: 9845516602
Knows Does
(General (Practice through projects
Management & & internships)
Marketing
knowledge)
Learning
Outcomes
from IIPMB’s
Perspective
Knows How Shows How
(Skills to manage (Attitude towards
Marketing efforts in managing the
an organization) marketing
efforts)
MSJ&E MC&I MHRD
MMA & MTA
Indian Institute of Plantation Management Bengaluru
(An Autonomous Organization of the Ministry of Commerce & Industry, Government of India)
Jnana Bharathi Campus, P.O.Malathalli, Bengaluru -560 056,
Tel: +91-80-23211716 (EPABX); +91-80-23212773 (D); Fax: +91-80-23212775
E-mail: director@iipmb.edu.in / directoriipm@gmail.com
www.iipmb.edu.in
IIPMB-MM21-ADMN.DOC#002021/20
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