EVENT PROGRAM - Brand USA Global Marketplace
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EVENT PROGRAM
BRAND USA GLOBAL MEDIA FORUM
TUESDAY, JULY 20, 2021
8:00 AM - 10:00 AM PDT / 11:00 AM - 1:00 PM EDT / 4:00 PM - 6:00 PM BST / 5:00 PM - 7:00 PM CEST
8:00 AM AM PDT / 11:00 AM EDT / 4:00 PM BST / 5:00 PM PM CEST
WELCOME ADDRESS
TOM GARZILLI, BRAND USA, CHIEF MARKETING OFFICER
MATHU PREMARUBAN, DIRECTOR, PUBLIC RELATIONS, REPRESENTING BRAND USA IN THE U.K. & IRELAND
8:05 AM PDT / 11:05 AM EDT / 4:05 PM BST / 5:05 PM CEST
REUNITED IN THE USA: RECONNECTING WITH NATURE
MODERATOR: ARIEL TWETO, TV PERSONALITY, PRODUCER, AND YOUTH ADVOCATE
PANELISTS: MAX LOWE, FILMMAKER, PHOTOGRAPHER, AND EXPLORER / DAVID GUTTENFELDER,
NATIONAL GEOGRAPHIC AMERICA THE BEAUTIFUL: A STORY IN PHOTOGRAPHS, PHOTOGRAPHER
8:30 AM PDT / 11:30 AM EDT / 4:30 PM BST / 5:30 PM CEST
VIRTUAL DESKSIDE MEETINGS
MEETING 1: MEETING 2: MEETING 3: MEETING 4:
8:30 AM PDT / 11:30 AM EDT 8:45 AM PDT / 11:45 AM EDT 9:00 AM PDT / 12:00 PM EDT 9:15 AM PDT / 12:15 PM EDT
4:30 PM BST / 5:30 PM CEST 4:45 PM BST / 5:45 PM CEST 5:00 PM BST / 6:00 PM CEST 5:15 PM BST / 6:15 PM CEST
9:30 AM PDT / 12:30 PM EDT / 5:30 PM BST / 6:30 PM CEST
HOW WELLNESS TOURISM IS SHAPING THE FUTURE OF TRAVEL
SPEAKER: ANDREW GIBSON, THE WELLNESS TOURISM ASSOCIATION, CHAIRMAN
WEDNESDAY, JULY 21, 2021
7:30 AM - 9:30 AM PDT / 10:30 AM - 12:30 PM EDT / 3:30 PM - 5:30 PM BST / 4:30 PM - 6:30 PM CEST
7:30 AM AM PDT / 10:30 AM EDT / 3:30 PM BST / 4:30 PM CEST
EPIC TRIPS: EXPLORING UNFORGETTABLE EXPERIENCES IN THE USA
MODERATOR: ADAM ARMSTRONG, CONTIKI HOLIDAYS, GLOBAL CHIEF EXECUTIVE OFFICER’
PANELISTS: ANJALI AGARWAL, AUTOCAMP, CHIEF OPERATING OFFICER /
KRISTI BRAY, RECREATION.GOV, PUBLIC AFFAIRS SPECIALIST
8:00 AM PDT / 11:00 AM EDT / 4:00 PM BST / 5:00 PM CEST
VIRTUAL DESKSIDE MEETINGS
MEETING 1: MEETING 2: MEETING 3: MEETING 4:
8:00 AM PDT / 11:00 AM EDT 8:15 AM PDT / 11:15 AM EDT 8:30 AM PDT / 11:30 AM EDT 8:45 AM PDT / 11:45 AM EDT
4:00 PM BST / 5:00 PM CEST 4:15 PM BST / 5:15 PM CEST 4:30 PM BST / 5:30 PM CEST 4:45 PM BST / 5:45 PM CEST
9:00 AM PDT / 12:00 PM EDT / 5:00 PM BST / 6:00 PM CEST
TRAVEL LIKE A LOCAL: AUTHENTIC EXPERIENCES IN TOWNS AND CITIES ACROSS THE USA
MODERATOR: ASHLEY DAVIDSON, CITIZEN CREATIVE, FOUNDER & CREATIVE DIRECTOR
PANELISTS: LOCAL STORYTELLERS AND SMALL BUSINESS OWNERS
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BRAND USA
SPEAKER BIOS
GLOBAL MEDIA FORUM LISTED IN ORDER OF APPEARANCE
TOM GARZILLI
CHIEF MARKETING OFFICER
BRAND USA
Tom Garzilli is the chief marketing officer for Brand USA, the nation’s destination marketing organization. In this
role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan and all efforts to
ensure Brand USA achieves year-over-year revenue, visitation, and economic impact targets.
Brand USA has raised more than $750 million in contributions from more than 500 partners and has developed many
successful and award-winning marketing programs. Other initiatives include the creation and distribution of three
giant-screen documentary films - National Parks Adventure, America’s Musical Journey, and Into America’s Wild,
the launch of GoUSA TV, and Brand USA Travel Week Europe, a unique travel trade buyer and seller experience.
MATHU PREMARUBAN
DIRECTOR, PUBLIC RELATIONS, REPRESENTING
BRAND USA IN THE U.K. & IRELAND
Mathu is a luxury lifestyle and travel comms specialist who thrives on creating innovative campaigns for her clients and
curating stories that inspire wanderlust. She has been at MMGY Hills Balfour for five years and today, she is the head
of the PR team providing creative and strategic leadership for a range of clients from tourist boards to hotel collections.
With a combination of agency and in-house experience, Mathu has represented some of the most globally renowned
travel brands including Brand USA, VisitEngland, One&Only, Dorchester Collection, and Relais & Chateaux. She
boasts an enviable black book of media contacts comprising journalists from national papers, glossy magazines,
online and digital influencers as well as broadcast media, and prides herself on working with media and clients to
help shape the narrative and tell powerful stories, always positioning travel as a force for good.
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REUNITED IN THE USA: RECONNECTING WITH NATURE
ARIEL TWETO
TV PERSONALITY, PRODUCER,
AND YOUTH ADVOCATE
Ariel Tweto is an accomplished private pilot, public speaker, and TV personality who gained worldwide
fame following her appearance in the hit reality series Flying Wild Alaska, which follows her family’s life
in Alaska. Born and raised in Alaska, she is the president and founding member of Popping Bubbles,
a non-profit organization dedicated to suicide prevention and helping people from rural communities
overcome the barriers that prevent them from living happy and successful lives.
Ariel also starred in Brand USA’s Into Nature’s Wild film, where she took a cross-country journey to some
of the most beautiful but little-known landscapes of the United States.
MAX LOWE
FILMMAKER, PHOTOGRAPHER,
AND EXPLORER
Max Lowe is a National Geographic Youth Explorer as a storyteller via film and photography. Before he
could even walk, Max was packed along on wilderness adventures across the globe. From his home in the
mountains, to expeditions across Antarctica, Nepal, and Mongolia, he has been witness to extraordinary
moments, wildlife, people and places. It was these experiences that stemmed his drive to traverse this world,
and capture moments with his camera.
Max also starred in Brand USA’s first giant screen film for IMAX theaters, National Parks Adventure, where he
explored the stunning beauty of the National Parks with his friend Rachel Pohl and his step-father Conrad Anker.
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DAVID GUTTENFELDER
PHOTOGRAPHER
NATIONAL GEOGRAPHIC AMERICA THE BEAUTIFUL:
A STORY IN PHOTOGRAPHS
National Geographic Photography Fellow David Guttenfelder is an award-winning photojournalist focusing on
global geopolitics and conservation. He spent 20 years as a photojournalist for the Associated Press, during which
he was based in Nairobi, Abidjan, New Delhi, Jerusalem, and Tokyo, covering news in more than 75 countries
around the world. David has photographed multiple stories for National Geographic magazine, including topics
as diverse as migratory songbirds in North Africa, the damming of the Mekong River, hidden North Korea, and
the greater Yellowstone ecosystem.
David is an eight-time World Press Photo Award winner, 2013 ICP Infinity Prize winner for photojournalism, and
a seven-time finalist for the Pulitzer Prize in breaking news and feature photography. Additionally, David has
been an industry leader in smartphone photography and social media, with a growing number of Instagram
followers reaching over 1.1 million. His mobile phone photography has been featured in publications including
“National Geographic”, “Wired”, “The New York Times Magazine” and “TIME”. David has taught photography
workshops, National Geographic Photo Camp (a program that uses photography to help young adults and
children in underserved communities around the world to develop their own voices and tell their stories), and
lectured on smartphone photography, including speaking on a panel about “Instagramming the News” at the
2014 SXSW digital conference.
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HOW WELLNESS TOURISM IS SHAPING THE FUTURE OF TRAVEL
ANDREW GIBSON
CHAIRMAN
THE WELLNESS TOURISM ASSOCIATION
Andrew is the chairman of The Wellness Tourism Association, and has been a key player in the senior
management teams that have created iconic spa and wellness brands including Six Senses, Mandarin
Oriental, Raffles, Fairmont, Pullman, Sofitel, MGallery, and Sensei. Over the last 30 years, Andrew has
created global brands, managed multiple brands for large corporations as well as providing guidance to
world leaders, startup companies, and university students.
As a true global citizen, Andrew has lived in the United States, Middle East, Asia, and Europe and has
been a prominent figure through voluntary work in associations on every continent and in advisory
positions at universities. Andrew is a globally recognized expert in the area of wellness and is one of the
founding members and advisory board directors of Global Wellness Summit and Global Wellness Institute
and a long-time serving judge of the World Spa and Wellness Awards.
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EPIC TRIPS: EXPLORING UNFORGETTABLE EXPERIENCES IN THE USA
ADAM ARMSTRONG
CONTIKI HOLIDAYS
GLOBAL CHIEF EXECUTIVE OFFICER
Adam is the chief executive officer for Contiki Holidays, a tour company which offers more than 350
global trips and provides travellers with bespoke travel experiences. In this role, Adam is responsible
for driving growth in the youth travel brand and innovation in the generation Z and millennial markets.
Prior to this position, Adam was senior vice president and managing director of Silversea Cruises in
Asia-Pacific, and was formerly at the helm of Royal Caribbean Cruises as associate vice president and
managing director, Australia and New Zealand. With 20 years experience in the travel industry, Adam
boasts a truly diverse breadth of knowledge.
ANJALI AGARWAL
CHIEF OPERATING OFFICER
AUTOCAMP
Anjali is the chief operating officer for AutoCamp, which offers accommodations in modern Airstream suites
and luxurious tents in various locations across the United States. She oversees the company’s growth and
expansion of high-end, boutique-style amenities and welcoming hospitality to some of the world’s most
beautiful natural places, including Joshua Tree National Park which is slated to open in fall 2021.
Prior to her position at AutoCamp, Anjali was principal and executive vice president of Asset Management at
Chartres Lodging, where she was responsible for running the group’s $2.2 billion portfolio of assets. During
this time, she participated in $2.8 billion of transaction activity, the planning and execution of $1.0 billion in
renovations, and the launch of the group’s Hotel Management company. Further to this, Anjali’s operations
experience spans multiple brands (Hyatt Hotels Corporation, Marriott International, Inc, and Taj Hotels) and
countries, including participating in the expansion of Marriott International into India.
In recognition of her successful track record, she was awarded the top “40 Under 40” by M&A Advisor in 2013.
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KRISTI BRAY
PUBLIC AFFAIRS SPECIALIST
RECREATION.GOV
Kristi Bray, public affairs specialist for the Recreation One-Stop strategic communications team and leads
internal communications while supporting a variety of communication needs across the Recreation.gov
platform. Kristi’s U.S. Forest Service career began as a visitor center information specialist, wilderness
ranger, and writer/editor. She has spent most of her 20 year career with the Forest Service as a natural
resource specialist working in recreation, and now in communications and outreach. Previously, Kristi
worked in the ski industry in marketing and communications.
Kristi enjoys spending time outdoors – trail running, mountain biking, paddle boarding, and hiking with
her dog. Other interests include art (as an observer and painter), travel, and soaking up the sun on the
beautiful beaches of Lake Tahoe where she resides with her family.
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TRAVEL LIKE A LOCAL: AUTHENTIC EXPERIENCES IN TOWNS
AND CITIES ACROSS THE USA
ASHLEY DAVIDSON
FOUNDER & CREATIVE DIRECTOR
CITIZEN CREATIVE
Ashley Davidson, founder and creative director of Citizen, has nearly two decades of experience in design
and content creation. After building her career in Milan and New York City, Ashley founded Citizen and
the company is now headquartered in Detroit. Through their work, Ashley and the Citizen team continue
to shine the spotlight on the local people and places which bring communities together.
Ashley believes that inspiring audiences through heartfelt stories and communal spaces can build long-
term goodwill and customer loyalty. Her work has been honored at the Cannes Lions Festival, as well as
the Effie, Clio, and Webby Awards and numerous film festivals. She also co-founded and serves on the
board of The Broad Exchange, a global professional organization dedicated to advancing the interests of
women in the creative fields, which is now more than 4,000 members strong.
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