2020 PROSPECTUS - Origins Game Fair
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2020 PROSPECTUS
Reach thousands of consumers and players.
Build relationships with customers.
Gain recognition in the industry.
Origins Game Fair 2020 will be held June 17-21
at the Greater Columbus Convention Center in SPONSOR
Columbus, OH. This show is one of the largest
tabletop gaming conventions in the United
States, attracting more than 20,000 attendees. ADVERTISE
Origins’ core drive is to be a tabletop event
where gaming is the primary focus.
“A game on every table, a table for every gamer.” EXHIBIT
Questions? See p. 20 Deadline Mar. 31
www.originsgamefair.com
p. 1
SPONSORSHIPS
Gain year-round exposure as an Origins Game Fair sponsor.
Showcase your company during and after the show by becoming a show sponsor.
We offer four different levels of sponsorship, detailed below.
LEVEL 1 | $5,000 Package includes: $6,500 VALUE
• Priority booth placement and sponsor-only booth setup on Tuesday of show.
• Logo on sponsorship page of site book and mobile app.
• Logo and company URL on Origins website.
• 10’x20’ booth in Exhibit Hall.
• 1x full page advertisement in site book.
• 1x page in coupon book.
• 1x window cling on High Street entrance.
• 1x 24”x30” tabletop cling in food court.
• 1x email blurb and 1x social media blast.
• 1x booth session with show photographer.
Create custom packages by purchasing advertising from the opportunities
described on the following pages to reach the levels listed below.
LEVEL 2 | $10,000 LEVEL 3 | $15,000 LEVEL 4 | $20,000
Questions? See p. 20 )LQDOLQYRLFHZLOOUHƽHFWDQ\GHSRVLWVIRUERRWKV\RXKDYHSUHYLRXVO\VXEPLWWHG
www.originsgamefair.com p. 2
NEW FOR 2020! DIGITAL ads Lorem ipsum
Hyatt Connector Screen Concourse Screens
Showcase your new releases on this beautiful 3URPRWH\RXUFRPSDQ\RQGLJLWDOVFUHHQV
SDQRUDPLFVFUHHQLQWKHKLJKO\WUDIƼFNHGFRQQHFWRU throughout the main concourse of the convention
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(4 available) $2,500 (8 available) $1,000
Escalator Screens
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(4 available) $1,500
Hyatt Screens
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NEW FOR 2020! DIGITAL ADS
South Screens
Feature your games on all six screens in the South
Entrance of the convention center. You can submit
either a 15-sec video or 20-sec image.
(10 available) $350
Mobile App
Design a banner and corresponding landing page that will loop on the
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(10 available) $500
Email Blurb
Insert a 200-word blurb in the weekly newsletter sent to 24k+
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presentations that you’ll be highlighting during the show.
Dates available every Wednesday from March 4 to June 10.
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(15 available) $350
Social Media Blast
Provide 280 characters and one image that will be posted to
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(45 available) $250
Questions? See p. 20
www.originsgamefair.com p. 4
Physical ADS
Attendee Lanyards
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lanyard provided to all attendees. Your brand will be seen all
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responsibility to produce the lanyards.
24,000 lanyards (1 available) $2,500 SOLD!
Hall Dividers NEW FOR 2020!
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Put your game art on these double-sided covers that
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(20 available) $500
Coupon Book Page
Incentivize attendees to visit your booth with a
coupon offering a discount, freebie, or even a
survey. Distributed on-site to all 20k+ attendees.
$350
Site Book Advertisement
Promote your products, presentations, booth, and more in the
site book, distributed digitally online prior to the
show, via the mobile app, and physically on-site to 20k+
attendees.
Front-Inside Cover (1 available) $2,000
Back-Outside Cover (1 available) $1,800
Full Page $1,200
Half Page $800
Questions? See p. 20
www.originsgamefair.com p. 5
HOTEL ADS
Hotel Room Key
Direct attendees to your booth with room key advertising.
Given out to all reservations made in the show room block at
select hotels.
Drury - 130 rooms (1 available) $2,000
Hilton - 230 rooms (1 available) $3,000
Hyatt - 560 rooms (1 available) $4,000
Big Bar on 2 Coasters
Use coasters in the highly-frequented Hyatt bar to promote your
booth and games!
(1 available) $1,000 SOLD!
Big Bar on 2 Column Wrap
Take advantage of the columns in the popular
Hyatt bar and show off your game art, booth
number, and show specials!
(14 available) $750
Big Bar on 2 GoBo
Project your logo or artwork on the beams of
the Hyatt bar on either side of the TV.
(2 available) $650
Questions? See p. 20
www.originsgamefair.com p. 6
Glass clings
Battelle Balcony
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center to the Hyatt.
20 panes DYDLODEOH $2,000
Connector Windows
Set of 5x3 windowpanes across the entire highly-
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Connector Handrail
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the RPG halls.
Walkway-facing DYDLODEOH $2,000
Foyer-facing DYDLODEOH $1,750
High Street Entrance
The lower half of each door leading onto High Street is a
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$1,000
Questions? See p. 20
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STAIR CLINGS
To Connector
Your larger-than-life advertisement will be posted to the front
of each staircase set leading from the convention center to the
Hyatt Connector.
(6 available) $2,000
Wall Zig-Zag NEW FOR 2020!
Create dynamic advertisements for your games along the
handrail on either side of the pathway to the connector.
(4 available) $1,500
To High Street
Take over one of the sets of stairs leading to
High Street from the Union Station Ballrooms.
High-ticket events like Catan, D&D, and
Pokemon are scheduled in the rooms adjacent
to these stairs.
(5 available) $1,000
To 2nd Level NEW FOR 2020!
Run your advertisements on staircases along the main concourse
leading to the 2nd level near the A rooms, B rooms, and D
rooms. The top and bottom halves are available to cling.
A-Pod (2 available) $1,000
B-Pod (2 available) $1,000
North Atrium (2 available) $1,000
Questions? See p. 20
www.originsgamefair.com p. 8
additional clings Booth Border NEW FOR 2020! Floor Clings +HOSDWWHQGHHVƼQG\RXLQWKH([KLELW+DOOE\ /HDGDWWHQGHHVWKURXJKRXWWKHFRQYHQWLRQFHQWHU DGGLQJDERUGHURXWVLGH\RXUERRWK7KLVFDQ ZLWKƽRRUFOLQJV
additional clings
Exhibit Hall Entrances NEW FOR 2020!
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Hall A North - Right Ų[Ų $1,200
Hall A North - Left Ų[Ų $1,600
Hall A South - Right Ų[Ų $1,600
Hall A South - Left Ų[Ų $800
Hall B - Left Ų[Ų $1,200
Connector Headers
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Header - To Exhibit Hall Ų[ŲDYDLODEOH $1,000
Header - To Hyatt Ų[ŲDYDLODEOH $800
Questions? See p. 20
ZZZRULJLQVJDPHIDLUFRP SEvents
Blood Drive
Donate 30 products valued $20+ to be given away to blood
drive participants. Your logo will be displayed on the website
and pop-up banner outside the room.
(6 available) $250 + product
Costume Contest
This event will include a photo opportunity with all
entrants. We ask that you donate three game bundles that
value $200, $100, and $50 for one of these categories:
Comics, Fantasy, Games, TV/Film, or Young. Your logo will
be displayed on the website, site book, and signage.
(5 available) $250 + prize bundles ($350 value)
Paint N Take
Support this popular area of the show, an experience our attendees
highly-anticipate. We have doubled the size over last year and
are looking to bolster support for miniatures and supplies. Your
logo will be displayed on the website, site book, and signage.
(4 available) 1,000 Miniatures
(4 available) Painting Supplies
Origins By Night
We are offering two sponsors per night (Thurs-Sat) for the
Origins By Night livestream. Sponsors will have their logo
on the backdrop, thanked on the stream, and guaranteed to
have an interview time.
(6 available) $1,000
Questions? See p. 20
www.originsgamefair.com p. 11Trade Day Trade Day Support GAMA retailers by becoming a Trade Day sponsor. Get facetime with retailers during a PLQSUHVHQWDWLRQDQGJXDUDQWHH\RXUSURGXFWEHQHƼWVIURPDQDGYDQFHIRRWSULQWLQVWRUHVE\ donating product to the Retailer Appreciation Box. The box will be distributed on-site to the 100 UHWDLOHUVZKRFRPSOHWHKRXUVRISUHVHQWDWLRQV6SRQVRUVZLOODOVRKDYHWKHRSSRUWXQLW\WRVHQGRXW an email blurb to all GAMA members in the weeks leading up to the show. DYDLODEOH $1,000 + 100 products ($50 MSRP) Origins Awards Support our industry awards while promoting your products! 7KLV\HDUDWWHQGHHVZLOOEHDEOHWRYRWHIRUQRPLQHHVYLDWKH PRELOHDSSGHPRWKHPLQWKH6KRZFDVHDUHDDQGYLHZWKHP on display in the main concourse. By sponsoring the awards, your company will be promoted on the displays for the 2020 nominees, website, site book, FHUHPRQ\SURJUDPDQGSRSXSEDQQHUVIRUWKHHYHQW
NEW FOR 2020! Barley’s brew co
Barley’s Brew Co. is a highly-frequented brewpub
right across the street from the convention center.
They are a long-standing partner of the show and a
favorite of Columbus locals. Every year, we see a long
line of attendees eager to enjoy the venue and carry
home their collectible pint glass. We want you to
share in this Origins tradition!
Themed Menu Coasters
Name all the items on the menu after your own Create custom coasters for use in Barley’s
catalog or characters! Available to patrons of the brewpub, basement, and Brewcadia arcade
brewpub and basement. Your logo included. located on the upper level.
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(1 available) $1,000 2,500 coasters (1 available) $1,000
Basement Rental Custom Brew
Host a team dinner, press party, or
Work with Barley’s to select ingredients
fan-appreciation event in Barley’s.
and create a custom beer named after
A full bar, food service, and fun
your company or catalog! Available for
atmosphere are available, along
purchase at Barley’s and the
with seating for up to 60.
convention center and Hyatt bars.
7pm-1am (Weds-Sat available)
(1 available) $1,500
$1,500 per night
Collectible Pint Glass Window Clings
Every year, attendees line up to redeem their 3URPRWH\RXUSURGXFWVWRDOOWKHIRRWWUDIƼFRQ
coupon for a free collectible pint glass. Stamp a the Barley’s windows facing High St. This street
2-color image on these highly coveted glasses is the main walkway in downtown Columbus and
and have your company be part of a treasured is directly across from the convention center.
souvenir. 3,500 glasses will be produced.
(3 available) $1,000
(1 available) $5,000
Questions? See p. 20
www.originsgamefair.com p. 13ADDITIONAL
Board Room NEW FOR 2020!
Sponsor a section of the Board Room, Origins’ gaming
library area. Your company will be promoted in a large
section of tables on the map, your logo will be listed on the
Board Room volunteer t-shirts, and you will provide 50
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(9 available) $2,000 + 50 games
NEW FOR 2020!
Booth Photography
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in the Exhibit Hall to capture memorable moments at your
booth. You will receive 10 edited photos after Origins to use
in your own marketing efforts.
$250 per appointment (limit two per company)
Hall GoBo
Light up the Exhibit and Event Halls by projecting your
logo onto the walls with a GoBo. You can request them to
be projected near your booth or near your events.
$650
NEW FOR 2020! North Market Kick-Off Party & Windows
Advertise on one of the entrances to North Market,
attendees’ most frequented food venue, right across
from the convention center. Your company and logo will
also be promoted during the Kick-Off party on
Wednesday.
(9 available) $1,000
Questions? See p. 20
www.originsgamefair.com p. 14ADDITIONAL
Volunteer Swag
Origins wouldn’t exist without our team of volunteers. To thank them for their hard work and dedication
throughout the show, we close the show with a Volunteer Appreciation Party complete with food and
swag. Reward our volunteers by sponsoring this event. We ask that you donate $1,000 worth of
evergreen or newly-released product that we will distribute to the team. The product will need to be
delivered to the designated area on-site on Tuesday or Wednesday of the show.
$1,000 in product
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Private Room
Rent out an entire area just for your events and receive additional promotion on the show map.
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Rates available upon request. Limited availability!
Questions? See p. 20
www.originsgamefair.com p. 15EXHIBIT
Showcase your products and make connections with players, press mem-
bers, retailers, designers, and other industry professionals.
Origins Game Fair attracts more than 20 thousand attendees who are excited about new
releases, new events, and new friendships. Be a part of their experience by exhibiting!
Benefits of Exhibiting Booth Pricing
GAMA member pricing
Many opportunities to connect with Standard 10’x10’ - $1,155
your fans and customers: Double Booth 10’x20’ - $2,200
Island Booth 20’x20’ - $4,100
• Four days of exhibit hall programming, Large Booth 20’x30’ - $5,940
totaling 30 hours. Large Island Booth 40’x40’ - $7,920
• Face-time with 20k+ attendees ready Entrepreneurial*/Demo** $500
to buy and play. See p. 18 for non-member pricing.
• Recognition in site book, mobile app,
* First-time exhibitors only.
and website (must submit contract by /LPLWHGTXDQWLW\Ƽ[HGORFDWLRQ
March 31). Limit of one per company.
** Can purchase one Demo booth per 10’x10’
The Sponsor & Exhibitor Advertising booth purchased.
Contract is located on p. 17.
All exhibit spaces include:
• Side and back drapery
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Questions? See p. 20
• Listing online and in the site book distributed
to all attendees
www.originsgamefair.com p. 16EXHIBIT
EXHIBIT SCHEDULE Additional Rental
Options, Shipping, and
Storage
Tuesday, June 16
2pm - 6pm Level 1 and above Our show decorator handles all additional
sponsor set-up rental options, including additional furnish-
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Wednesday, June 17 rental, and utility services. Rental and
9am - 7pm Exhibitor Set-up service order forms will be provided in the
Online Service Kit.
Thursday, June 18 - Saturday, June 20
8am - 10am Exhibitor Set-up Hotel Information
10am - 6pm Exhibit Hall Open Level 1 and above sponsors have allocated
rooms based on their sponsor level, which
Sunday, June 21 will be coordinated with your contract. In
8am - 10am Exhibitor Set-up addition, there are a limited number of rooms
10am - 4pm Exhibit Hall Open in the exhibitor block, which will be available
4pm - 10pm Exhibitor Breakdown WR\RXRQFH\RXUFRQWUDFWLVƼQDOL]HG
Questions? See p. 20
www.originsgamefair.com p. 17Sponsor & exhibitor advertising contract
origins game fair 2020 | June 17 - 21
STEP 1: Contact Information
Exhibit Contact Person Email Address
Company (as it will appear in directory)
Company Address
City State/Province Postal Code Country
Company Website Company Phone
Billing Contact Person Email Address
Billing Phone Alt. Contact Email
STEP 2: Sponsor / Advertising Order Information
Sponsorship (p. 2) Site Book Half $800 To 2nd Level $1,000
Level 1 Package $5,000 Hotel Advertising (p. 6) Additional Clings (p. 9)
Digital Advertising (p. 3-4) Drury Room Keys $2,000 Booth Border $250
Connector Screen $2,500 Hilton Room Keys $3,000 Floor Cling $150
Concourse Screens $1,000 Hyatt Room Keys $4,000 Concourse Table Varies
Escalator Screens $1,500 BB2 Coasters SOLD Concourse Column $750
Hyatt Screens $600 BB2 Columns $750 Connector Columns $600
South Screens $350 BB2 GoBo $650 Connector Table $150
Mobile App $500 Glass Clings (p. 7) Food Court Table Varies
Email Blurb $350 Balcony $2,000 Hall Entrance Varies
Social Media Blast $250 Connector 5x3 $2,250 Connector Header Varies
Physical Advertising (p. 5) Handrail Walkway $2,000 Events (p. 10-11)
Attendee Lanyards SOLD Handrail Foyer $1,750 Blood Drive $250
Hall Dividers $500 High St. Entrance $1,000 Costume Contest $250
Coupon Book Page $350 Staircase Clings (p. 8) Paint N Take Product
Site Book Ins-Front $2,000 To Hyatt Connector $2,000 Origins By Night $1,000
Site Book Back $1,800 Wall Zig-Zag $1,500 Trade Day $1,000
Site Book Full $1,200 To High St $1,000 Origins Awards $1,000
www.originsgamefair.com p. 18Sponsor & exhibitor advertising contract
origins game fair 2020 | June 17 - 21
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Coasters $1,000 $GGLWLRQDO S Private Room Request
Basement $1,500 Board Room $2,000 Volunteer Swag Product
Custom Brew $1,500 %RRWK3KRWRJUDSK\ $GYHUWLVLQJ7RWDO
STEP 3: Exhibitor Order Information
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Standard Booth 10’x10’ | $1,155 Double Booth 10’x20’ | $2,200
Island Booth 20’x20’ | $4,100 Large Booth 20’x30’ | $5,940
/DUJH,VODQG%RRWKŮ[Ů_ (QWUHS%RRWK 10’x10’ | $500
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STEP 4: Payment Information
Advertising Total $ Exhibitor Total $ Total amount due $
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ZZZRULJLQVJDPHIDLUFRP S Sponsor & exhibitor advertising contract
origins game fair 2020 | June 17 - 21
STEP 5: Contract Signature
By signing below, we agree to comply with the Origins Game Fair rules and regulations.
Contract is not binding until paid in full and signed on behalf of exhibiting company and GAMA staff. Booth space for exhibitors
will be assigned after full payment is received and will be placed by payment schedule and priority points. Exhibitors are required
to carry worker’s compensation, liability insurance, and follow all labors laws regarding booth and event staff to exhibit at the
event. All advertising deliverables due to GAMA Communications Manager by April 27, 2020.
Exhibit cancellations prior to 100 dD\V 0DUFK IURPWKHƼUVWRIƼFLDOGD\RID*$0$HYHQWVKDOOLQFXUQRSHQDOW\([KLELW
FDQFHOODWLRQV WRGD\V 0DUFK0DUFK IURPWKHƼUVWRIƼFLDOGD\RID*$0$HYHQWDUHVXEMHFWWRD
cancellation fee. No refunds will be made on cancellations made within 70 days (April 1, 2020) IURPWKHƼUVWRIƼFLDOGD\RID
GAMA event due to committed funds and space. Forfeited fees cannot be applied to future events due to IRS reporting
requirements. All cancellations must be sent in writing to GAMA (attention Chris Materni, chris.materni@gama.org).
Exhibitor Signature Date
GAMA Signature Date
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6XEPLWE\(PDLO chris.materni@gama.org
Deadline Mar. 31
Questions?
I have a question about... Please contact...
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Advertising Danni Loe, Communications Manager (danni.loe@gama.org)
Submitting Contract Chris Materni, Deputy Director (chris.materni@gama.org)
& Payment
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www.originsgamefair.com p. 20You can also read
