MEDIA PACK 2021 Where the UK meetings industry meets - Conference News
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Where the UK meetings industry meets. MEDIA PACK 2021 CONFERENCE NEWS MEDIA PACK: 2021 Publishing Company
ABOUT CONFERENCE NEWS
UNITING
THE INDUSTRY
Since its birth in 2003, Conference News (CN) has served as the
official information hub for the UK MICE industry, forging
connections with event professionals throughout the country,
and providing a platform for like-minded individuals to
communicate and learn.
Now with a combined community of over 100,000 event
professionals, Conference News has become home to the
largest collection of based corporate, agency and association
event planners in the UK, and we’re still continuing to grow!
What makes us a little different to the rest at Conference News is
our relationship with our community. This unique approach has
been something we’ve lived by for a number of years and allows
us to form stronger connections with our community, and
therefore understand their needs and wants in a far more
detailed sense.
Awards & Recognition
2017 Business Travel Journalism Awards Winner: Supplement of the
Year for Meetings and Events
2018 Business Travel Journalism Awards Winner: Best use of digital in
Business Travel, Meetings, and Events Journalism
2020 PPA Independent Publisher Awards - Finalist
CONFERENCE NEWS
CONFERENCE NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021
ABOUT CONFERENCE NEWS
OVERALL MEDIA REACH OUR RATINGS & REVIEWS
100,000+ 4.45 4.37
Average out of 5 on Rating out of 5 on
4.11
Average out of 5
4.08
Rating out of 5 on
Industry News Business Insights on Technological Venue Tips
Insights
A SELECTION OF OUR COMMUNITY
“Conference News is a fabulous resource for
“Conference News has really become a
professional conference organisers and the driving force in the industry, it’s always first
wider event industry. They tirelessly keep to cover the breaking stories and give the
on top of all event planner and stakeholder events sector real insight into the latest
developments, and are keen to get to grips innovations and activities going on across
with the challenges faced by our sector, the industry. CN is an integral part of daily
and confront them head-on. They are
life in our world, its support of the industry
well-informed, positive and a ‘go-to’ source
and its contribution to help both individuals
for information and news. On top of all that
and organisations is invaluable.
they are great people to work with, and
care passionately about the event industry.
Dale Parmenter
CEO,
Heather Lishman
DRPG
Association Director,
ABPCO
“ “I started to read Conference News
Conference News can be relied on to before I even worked in conferences and
provide all the latest news, details of what’s the corporate side of events, as a tool to
happening in the industry and always, grow my knowledge on hot topics, trends
always supports it. In this last year I have and industry venues, suppliers and experts.
been particularly impressed with its The magazine, brand, and incredible team
campaigning and its commitment to behind Conference News have really been
providing support, resources and thought ‘by my side’ as I’ve grown my career and
leadership to the wider community. personal brand.
Claire Fennelow Juliet Tripp
Executive Director, Senior Events Manager,
EVCOM Chemical Watch
CONFERENCE NEWS
CONFERENCE MEDIA PACK:
NEWS MEDIA PACK: 2021
2021
BRANDS
HOW WE SERVE OUR COMMUNITY
Conference News Magazine Conference News Digital
Our centralised print community, serving Our Websites, newsletters and social media
the latest updates, news and insights on a showcase the latest news and insights on the
monthly basis. industry and our events. Our digital channels
Magazine Digital are an essential asset for all conference &
meetings porfessionals.
CN Roundtables CN Sessions
Gathering of like-minded, high-profile A weekly video interview with the senior
event professionals to discuss a pertinent Sessions UK event professionals on key issues and
issue facing the industry. topics.
CN Agency Awards CN30underThirty
An annual industry celebration for all the Our annual awards ceremony to celebrate
amazing work that event management the next wave of young, talented event
agencies do for the sector. planners that have joined the industry.
CN Just Meet CN Just Meet Live
The largest directory of venue hire and Short, sharp, monthly speed-networking
supplier offers in the UK, providing our evenings where event planners and venues
Just Meet event planners network with the chance Just Meet can meet and discuss potential bookings.
to save £100s on their event bookings.
Live
To find out more information contact:
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
CONFERENCE NEWS
CONFERENCE NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021
(Designed by Freepik)
OUR CHANNELS
CONFERENCE NEWS
CONFERENCE NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021
(Designed by Freepik)
OUR CHANNELS: MAGAZINE
MAGAZINE
CONFERENCE NEWS
CN magazine sits at the heart of the portfolio and where,
each month, we delve into the key issues that affect the
conference & meetings industry. The magazine delivers
key analysis, education and best practice and is essential
reading for any event professional.
31,449
Overall readership
Top 3 reasons why people read
Conference News:
of our audience 1. To read about key industry figures
70% have been
reading CN for
two or more years
2.
3.
To learn from the contributors
To keep up to date with the latest
industry news
Source: CN Readership Survey 2020
To find out more contact:
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021
OUR CHANNELS: MAGAZINE
MAGAZINE 18,340
Requested
print
subscribers 91%
of our readers
rating us:
Excellent
4.13
Average out of 5
COMMUNITY
13,109
Requested
digital
subscribers
Sector Breakdown
22.43 Average dwell Agency 30%
time on Corporate 22%
digital magazine
Minutes PCO 17%
12% Association
UK Print Circulation 10% Other
9% Exhibition Organiser
39.3% Greater London
5.8% Surrey
4.5% Yorkshire
3.6% Essex
3.6% Hertfordshire
Job Role Breakdown
3.4% Kent Event Management 44%
2.8% West Midlands Executive Team 26%
2.4% Berkshire 11% Marketing
2.0% Greater Manchester Sales 10%
1.9% Buckinghamshire Other 9%
1.9% Warwickshire
1.7% Cheshire
1.6% East Sussex
1.4% Avon Seniority Breakdown
1.2% Oxfordshire C-Suite 38%
1.2% West Sussex Director 23%
1.0% Lancashire Management 20%
To find out more contact: 1.0% Merseyside Executive 17%
1.0% Northamptonshire 2% Assistant
Jack Newey
Jnewey@mashmedia.net
020 8481 1122 Source: CN Readership Survey 2020
CONFERENCE NEWS MEDIA PACK: 2021
(Designed by Freepik) OUR CHANNELS: DIGITAL WEBSITE CONFERENCENEWS.CO.UK Every day, the CN website delivers the latest news, opinion and insight into the industry, keeping our viewers abreast of the latest developments in their professional world. 42,443 Average monthly users 58,371 Monthly page views 41,654 Monthly unique sessions 2:22 Average dwell time Source: Google Analytics To find out more information contact: Jack Newey Jnewey@mashmedia.net 020 8481 1122 CONFERENCE NEWS MEDIA PACK: 2021
OUR CHANNELS: DIGITAL
NEWSLETTER
COMMUNITY
Twice every week, the CN newsletter gives you a snapshot of the latest news and
headlines, allowing you to select the key issues that are important to you.
18,268
Total
requested Sector Breakdown
subscribers
Agency 22%
19%
Average Coporate 19%
open PCO 18%
rate
Association/NFP’s 16%
4%
Average 15% Other
click
rate 10% Exhibition Organiser
Job Role Breakdown Seniority Breakdown
Event Management 34% Management 37%
Executive Team 32% Executive 25%
Sales 20% Director 19%
12% Marketing 9% C-Suite
2% Other 5% Head of Department
5% Assistant
Source: CN Readership Survey 2020
To find out more information contact:
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021
(Designed by Freepik)
OUR CHANNELS: DIGITAL
THIRD PARTY
EMAILER
COMMUNITY
23,559
Total
Requested Sector Breakdown
Subscribers
Agency 21%
corporate 19%
18%
Average
Open PCO 19%
Rate Association /NFP’s 16%
Other 14%
0.9%
Average
Click Exhibition Organiser 11%
Rate
Job Role Breakdown Seniority Breakdown
Event Management 31% Management 26%
Executive Team 26% Director 24%
Sales 25% Executive Team 19%
13% Marketing Head of Department 16%
5% Other 15% C-Suite
Source: CN Readership Survey 2020
To find out more information contact:
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
CONFERENCE
CONFERENCE NEWS
NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021(Designed by Freepik)
OUR CHANNELS: SOCIAL
SOCIAL
MEDIA CHANNELS
April 2021
TWITTER LINKEDIN
2,564 2,878
22.5K Average Post
Impression Rate
4,379 Average Post
Impression Rate
FOLLOWERS FOLLOWERS
INSTAGRAM FACEBOOK
50 52
1,987 Average Post
impression Rate
779 Average Post
Impression Rate
FOLLOWERS FOLLOWERS
Source: Twitter Analytics / Linkedin Insights / Instagram Insights / Facebook Insights
To find out more contact:
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021CAMPAIGNS
THAT DELIVER ROI
CONFERENCE NEWS
CONFERENCE MEDIA PACK:
NEWSMEDIA PACK: 2021
2021CAMPAIGNS THAT DELIVER ROI
OUR CLIENTS WHAT THEY HAVE TO SAY
A SELECTION OF OUR CLIENTS
“The team at Conference News have always
“
Over the last seven months we reached out
worked in partnership with us to find new to our long standing partners at
and creative ways to promote Liverpool. Conference News to put together a plan.
Their knowledge and connections within Thanks to great account management, no
the industry are unrivalled, and their digital request was too hard and the support from
and print media is an integral part of our the team has been exceptional. A strong
marketing mix. supporter of the event industry
Conference News offered a range of digital
and networking opportunities that has seen
real results for EventsAIR. Thank you for your
Anna Moscardini support and we look forward to celebrating
Senior Marketing Executive in person in the new year.
ACC Liverpool
Joe Ciliberto
Global Director,
EventsAIR
“At EventsCase we consider Mash Media as
a partner. Working with them makes us be
at a media-level in a first-class showcase.
In these times of uncertainty, we have
wanted to maintain our presence in their
headlines, which has brought us real
business opportunities and brand
“
The ODEON Events Team are very selective
with the industry partners we work with.
awareness. By 2021, we have already
Every year we sign back up with
renewed our agreement with them because
Conference News as we get a very strong
they always offer us the actions that really
ROI and awareness of our brand through all
suit our objectives, accept our points of
of the activity we do with them. It’s forming
view and ensure that we are satisfied and
into more of a partnership now, as we have
confident that we have carried out the best
done e-shots, editorial and ticket
possible actions. I see in the entire Mash
giveaways through them that in return
Media team, a true spirit of collaboration
have converted to revenue.
and service that is fundamental for us.
To find out more information contact: Bianca Searle
Mentxu Sendino Sales & Events Manager,
Jack Newey CMO, ODEON Events
JNewey@mashmedia.net EventsCase
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021
CONFERENCE NEWS MEDIA PACK: 2021CAMPAIGNS THAT DELIVER ROI
OUR AUDIENCE
KEY STATISTICS
What is our audience interested in What is our audience currently What online meetings are they happy
learning? buying/researching? to attend?
Multi-choice Survey Question Multi-choice Survey Question Multi-choice Survey Question
Event communication & engagement strategy 68% Online Event Technology 63% Webinars 88%
Virtual Events 62% Online Event Production Services 46% Training 76%
Marketing Innovation 55% Health & Safety for Live Events 34% Conferences 67%
Technology 54% Hybrid Studios 31% RoundTables 64%
Crisis Management 46% 29% Large Venues Corporate Meetings 59%
Sustainability & Legacy 45% 25% Small Venues 45% Exhibition/Tradeshows
22% Hotels 41% Awards Ceremonies
What live events are our audience What type of events will our audience
89%
happy to attend on the basis they run be running in the next 9 months?
of our readers host events in
with government guidance? Multi-choice Survey Question
the UK.
Multi-choice Survey Question Conferences 97%
Small Meetings - up to 30 78% RoundTables 94%
Exhibitions/Tradeshows 64% Training 93%
82%
Training 53% Corporate Meetings 85%
are directly involved in
Larger Conferences 52% Christmas Parties 73%
managing events.
Networking Lunches & Dinners 52% Award Ceremonies 71%
RoundTables 51% 57% Product Launches
Steering/Advisory Meetings 46% 55% Exhibition/Tradeshows
53% Congress
75%
of our audience have sole or
To find out more contact: 29% Festivals joint responsibility over their
company’s events budget.
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
Source: CN Readership Survey 2020
CONFERENCE NEWS MEDIA PACK: 2021HOW TO ENGAGE
WITH OUR COMMUNITY
CONFERENCE NEWS
CONFERENCE NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021HOW TO ENGAGE WITH OUR COMMUNITY
ADVERTISING 432mm x 532mm 216mm x 266mm
PRINT
Why use?
Advertising through our magazine ensures you will be seen
by the key stakeholders and buyers within the conference & DPS Advertorial Feature Main Full-Page Main Magazine
meetings industry. There is a certain prestige and trust that Magazine
is associated with our publication that will grow your
business or maintain your position as a market leader.
Advert Size Rate
Main Magazine
DPS Advertorial Feature Main Magazine £5,000
Full-Page Main Magazine £2,500
188mm x 144mm
Half-Page Main Magazine £1,500
188mm x 50mm
Quarter-Page Strip Main Magazine £1,250
Supplement Magazine Half-Page Main Magazine Quarter-Page Strip Main Magazine
Full-Page Supplement £2,000
Half-Page Supplement £1,250
Print Material Requirements 188mm x 144mm
File Format Resolution Colour Mode Colour Profile
JPEG/PDF 300 DPI CMYK Coated FOGRA39 216mm x 266mm
(ISO 12647-2:2004)
Any advertising enquiries contact:
Max Agostini
Magostini@mashmedia.net
020 8481 1122
Full-Page Supplement Half-Page Supplement
CONFERENCE NEWS MEDIA PACK: 2021HOW TO ENGAGE WITH OUR COMMUNITY
ADVERTISING
DIGITAL
Leaderboard Banner
Why use?
Digital advertising on leading trade magazine websites like ours
has multiple benefits for your business. Prime digital display
positions like banners, takeovers or splash pages offer the
combined benefits of huge brand awareness, credibility,
direct traffic to your website landing page and ultimately
data capture and leads.
Leaderboard Banner In-Page Package
28,377 Average Impressions 22,648 Average Impressions
16 Average Clicks 17 Average Clicks
0.1% CTR 0.1% CTR
Available – 2/month Available – 6/month
£2,000 £1,500
Skyscraper
34,703 Average Impressions In-page Package
38 Average Clicks
0.1% CTR
Available – 2/month
£2,500
Skyscraper
Any advertising enquiries contact:
Max Agostini
Magostini@mashmedia.net
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021HOW TO ENGAGE WITH OUR COMMUNITY
ADVERTISING Takeover
DIGITAL
Takeover Splash Page
40,186 Average Impressions 3,764 Average Impressions
299 Average Clicks 49 Average Clicks
0.7% CTR 1.3% CTR
Available – 1/month Available – 1 month (8 issues)
£5,000 £2,500 Sponsored
Content
Sponsored Content Promoted Video
* Average Impressions * Average Impressions
* Average Clicks * Average Clicks
* CTR * CTR Splash Page
Available – 1/month Available – 1/month
£1,250 £3,000
*Precise statistics for these products cannot be displayed as engagement varies
dependent on the type of content included
Digital Material Requirements
File Format Colour Mode
JPEG/GIF (3 loops or 15 seconds) RGB
Promoted Video
Resolution File Size
300 DPI Max 2mb
Any advertising enquiries contact:
Any advertising enquiries contact:
Max Agostini
Max Agostini
Magostini@mashmedia.net
Magostini@mashmedia.net
020 8481 1122
02084811144
CONFERENCE NEWS MEDIA PACK: 2021HOW TO ENGAGE WITH OUR COMMUNITY
ADVERTISING
Top Advertising Banner Middle Advertising Banner
728px X 90px 728px X 90px
NEWSLETTER
Why use?
The CN newsletters are deliver to our most engaged audience
of buyers – the content helps drive traffic to our website whilst
delivering an impressive open and click through rate which
you too can benefit from.
Top Advertising Banner
Available – 1/month (8 Issues)
£2,000
Middle Advertising Banner
Available – 1/month (8 Issues)
£1,250
Bottom Advertising Banner Bottom Advertising Banner
Available – 1/month (8 Issues) 728px X 90px
£1,250
Newsletter Material Requirements
File Format Colour Mode
JPEG/GIF (3 loops or 15 seconds) RGB
Resolution File Size
300 DPI Max 2mb
Any advertising enquiries contact:
Max Agostini
Magostini@mashmedia.net
020 8481 1122
CONFERENCE NEWS MEDIA PACK: 2021(Designed by Freepik)
HOW TO ENGAGE WITH OUR COMMUNITY
ADVERTISING
THIRD PARTY EMAIL
Design it yourself or we will design it for you. Using our Third Party
Email service, we can accurately select your ideal target audience
demographics from our latest 3rd party database and provide you
with a unique opportunity to communicate your solution to your
buyers. Brand awareness, web hit and data capture are all possible
with this tool.
Third Party Emailer
Per 1,000 contacts of your choice (Minimum send to 4,000 contracts)
£2,000
Our GDPR compliant data can be split in any of the following ways
for to you target a specific demographic within the global events
community:
• Seniority
• Job Role (Department)
• Company Type
• Company Size
• Geographical location
• Sector
Each third party emailer booking comes with a full report on
engagement (clicks and opens) – and a GDPR compliant list of
companies that registered interest in your message.
Any advertising enquiries contact:
Max Agostini
Magostini@mashmedia.net
020 8481 1122
CONFERENCE
CONFERENCE NEWS
NEWS MEDIA
MEDIA PACK:
PACK: 2021
2021Interested in building your bespoke
campaign? Contact now.
Jack Newey
Jnewey@mashmedia.net
020 8481 1122
Conference-news.co.uk
Mash PACK:
CONFERENCE NEWS MEDIA Media2021
Group Ltd | Apple Market House, 17 Union Street, Kingston Upon Thames, KT1 1RR | +44 (0) 208 481 1124You can also read
