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Prepared exclusively for Your Home
Christie’s: The World’s Leading Art Business
CHRISTIE’S GLOBAL HEADQUARTERS, 8 KING STREET, LONDON
Christie’s is the world’s leading art auction house, having built its name
on a foundation of expert, trusted advice and discreet service it has
provided to its exclusive, prequalified clientele for more than 250 years.
Since opening its doors in 1766, Christie’s has conducted the greatest
and most celebrated auctions through the centuries, providing a
popular showcase for the unique and the beautiful. Today it is the
world’s premier art auction business, setting the standard for
international art sales. Christie’s offers approximately 350 auctions
annually in over 80 categories.
Christie’s has a global presence in 46 countries, with 10 salerooms
worldwide including in London, New York, Paris, Geneva, Milan,
Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai, reaching
qualified buyers wherever they may be in the world
Christie’s clients who buy and sell
fine art often request real estate
services. To satisfy this demand, The Christie’s brand is synonymous with
Christie’s implemented an innovative tailored, trusted service. Our clients have come to
real estate venture in 1995.
depend on that service for over 250 years
Christie’s International Real Estate:
The Global Authority on Luxury Property
As a wholly owned division of Christie's, Christie’s International Real Estate is the only global real estate company owned by a
fine art auction house. We connect buyers and sellers of the world’s most important residential properties. Supported by
Christie’s auction house, our invitation-only real estate network offers the same tailored, trusted expert service upon which
Christie’s clients have depended for over 250 years. We focus exclusively on luxury real estate, and our affiliated brokerages
demonstrate continued success in luxury property sales with a combined total
The Christie’s brand is of US$452 billion in luxury property sales over the last 5 years. Our unique
instantly recognized and international perspective on the worlds of art and luxury, our unparalleled
service, and our local expertise through our worldwide network, have made
immediately distinguishes Christie’s International Real Estate the global authority in the marketing of
your home from all others distinctive properties.
The Fine Art of Global Real Estate
Just as Christie’s curates great art Through world-class marketing
sales, Christie’s International Real platforms, collaboration with our
Estate assembles the world’s auction house colleagues, and the
leading luxury real estate experts, efforts of our hand-selected global
trained and dedicated to network of talented real estate
providing the highest quality of brokers, we open the door to an
personalized home buying and exclusive collection of high-net-
selling services. worth home buyers.
An Exclusive Affiliate Network: Leaders in Luxury Real Estate
Christie’s International Real Estate built its reputation on the rigorous selection of our Affiliates: an exclusive group of the
world’s top brokerages. The leaders in their local markets, these firms meet our strict standards of excellence by
demonstrating continual success in luxury property sales and upholding the values of the Christie’s brand. Only one
company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison.
Serving 230 of the world’s most luxurious
cities & destinations Selling the world’s
finest properties
Achieved the highest-priced residential real estate sale
in 2016 across 25 cities & destinations globally
Representing $59 billion in luxury
properties for sale worldwide*
COPPER BEACH FARM
Greenwich, Connecticut
More than 43 million website visits US$120,000,000
annually across our luxury real estate network
As of September 2017
Representing the world’s most exclusive properties
THE PLAYBOY MANSION
Los Angeles, California
US$100,000,000
ELAINE ESTATE
THE BUBBLE PALACE BILLIONAIRE Sydney, Australia
Cannes, France Los Angeles, California US$60,000,000 (list price)
€350,000,000 US$250,000,000
Maximum Visibility: Attracting Qualified Buyers to your Home
A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate
network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local real
estate company can offer such direct exposure to qualified potential buyers. Our marketing initiatives are designed to
achieve maximum results across diverse marketing platforms, including traditional print media, digital advertising,
auction house exposure, social media, high-visibility luxury events, and public relations vehicles.
Digital* Print*
• christiesrealestate.com • High-impact advertisement and editorial features in
• christies.com leading global publications
• Luxury Defined blog • Property brochures distributed to Christie’s auction
• Highly targeted data-driven digital advertising house venues and affiliate offices across the globe
• Listings syndication in leading luxury international • Christie’s International Real Estate magazine: a keepsake
publications quarterly publication distributed throughout the world
• Social media promotions including mainland China
• Targeted email campaigns • Lifestyle booklets distributed throughout Christie’s and
mailed directly to qualified clients
• Exposure on Affiliate network websites through our
exclusive listings widget • Thought leadership pieces
* Digital marketing opportunities are subject to availability
Powerful Digital High-Profile Events
& Social Reach Each year, Christie’s
International Real Estate
We have an engaged, global
participates in numerous
community of followers. Our
lifestyle events including
PR, digital, and social media
Christie’s sales that provide
campaigns result in billions of
unrivaled exposure to highly
international impressions.
qualified potential buyers.
Tailored Advertising and Public Relations: Reach Affluent Buyers Print & Digital Advertising Our global print and digital advertising initiatives are strategically tailored to connect with an affluent audience of potential home buyers and real estate investors through targeted placement in the world’s leading publications. Global Public Relations Strategies Our press strategies are designed by our international public relations teams to maximize attention in acclaimed news outlets anywhere in the world. Properties in our portfolio are routinely chosen by influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogs, and business reports. A dedicated team and global public relations firms support this effort. Roxanne Henderson is a vital part of the Christie’s International Real Estate global network of the world’s top brokerage firms. Roxanne Henderson can tailor the marketing efforts for your property in combination with additional strategies to target your local market.
Why Chestnut Park Real Estate?
CHESTNUT PARK REAL ESTATE LIMITED, BROKERAGE
• Christie's #1 global affiliate in 2017.
THE BEST TEAM FOR YOUR PROPERTY: TRUSTED ADVICE, LOCAL
EXPERTISE, EXCEPTIONAL SERVICE, OUTSTANDING RESULTS
Your broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and a
history of trusted service.
• Chestnut Park is the dominant luxury broker in key areas of southern Ontario, chosen by Christie’s International Real
Estate to represent you in your home territory.
• Roxanne Henderson and her group has dominated the luxury market in country real estate and recreational real
estate in the markets they serve.
• Chestnut Park has been bringing important luxury properties to the global market since1990. Our buyers are global
and are sourced via our own physical and online presence, our global network of Affiliates, and Christie’s.
• We represent exceptional properties. Our brands and customized marketing approach will help your fine property
stand out in the marketplace.
• Roxanne Henderson will market your property to our database of potential buyers both regionally and globally.
• Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to
navigate the legal, logistical, and financial elements of transacting in luxury real estate.
Serving Your Needs Through the Sale Process
As a preeminent brokerage firm backed by a worldwide luxury real estate powerhouse, we bring our analysis, advice,
expertise, and proven results to work for you.
DEDICATED GROUP
• Our luxury group including Roxanne Henderson, Broker, C.I.P.S., Carolyn Scime, Broker and Claxton Finn, Sales
Representative and Client Services Manager is focused on and dedicated to you and your property.
PREPARATORY MARKETING
• Drafts of marketing materials
• Suggestions on cost-effective property staging/modifications to help your residence present itself at its best
• Custom marketing plan and timeline
• We will prepare your property for market, and review with you:
PROPERTY VIEWING PROCESS
• Review property deed, title insurance policy, and other legal documents; conduct a pre-sale inspection prior to public
marketing
• Controlled access to showings accompanied by Chestnut Park and Roxanne Henderson with a scripted and rehearsed
showing route
• Property setup in advance of all showings (lights on, heat up/windows open, quick survey for problems)
• Follow-up with potential buyer after each showing
COMMUNICATION
• Timely communication and review of inquiries, showings, and marketing activity
• Proprietary reports detailing all marketing for your property, web traffic, search results from all major search engines,
and buyer inquiries
• Regular market reviews and updates on competing properties and sales
NEGOTIATION AND TRANSACTION MANAGEMENT
• Buyer prequalification
• Pre-offer negotiation
• Accompanied inspections, contractor and architect visits, and review of estimates
• Review and negotiation of sales contract with buyer’s representatives
Powerful Global and Local Outreach
REGIONAL AND INTERNATIONAL EXPOSURE
• Access to Chestnut Park's and Roxanne Henderson’s regional database, developed since 1990 as the top luxury firm/
representative in southern Ontario
• Direct mail to proprietary high-net worth client lists
• Email outreach to proprietary high-net-worth client lists
• Display advertising at headoffice and branch offices within the Chestnut Park network
• Outreach through Christie’s International Real Estate brokers
DIGITAL AND SOCIAL MEDIA
• Luxury: The Wall Street Journal, The New York Times, PropGoLuxury.com, Country Life, Mansion Global, Financial
Times, and Zaobao, Globe & Mail and The National Post
• Exclusive: http://www.ChestnutPark.com and christiesrealestate.com
• Web advertising and syndication
• Early release to subscribers to Roxanne Henderson’s proprietary property information service
• Feaute property on Roxanne Henderson's propietary website, CityHouseCountryHome
• Roxanne Henderson's and Chestnut Park's social media channels including Facebook, Twitter, Instagram, Pinterest
and LinkedIn
• Exposure on Christie’s International Real Estate social media channels Facebook, Twitter, Instagram, Pinterest and
LinkedIn, as well as the Luxury Defined content portal (as available)
Powerful Global and Local Outreach
ADVERTISING AND PUBLIC RELATIONS
• Regional, national and international exposure through print and digital media, as available
• Wall Street Journal, New York Times, and Financial Times advertising
• PR submissions, as appropriate, to The Wall Street Journal “House of the Day,” Architectural Digest and select luxury
outlets
• Exposure in local print and digital media in the Globe & Mail and National Post
BROKER OUTREACH
• Listing in the The Toronto Real Estate Board and Huron Perth Real Estate Board
• Broker email outreach and updates
• Cooperation with all brokers, timely communication, and competitive payouts
• Coordinated promotion with select luxury brokers: Christie’s International Real Estate network
HIGH-QUALITY MARKETING TO BEST PRESENT YOUR PROPERTY
• Professional photography, color correction, and digital-image management
• High-resolution imagery on the Chestnut Park and Christie’s International Real Estate websites as well as syndication
links
• 3D virtual tours and aerial tour including professionally produced video to draw traffic on social media
• Full-weight, fold-over mailing brochure
• Property profile available in print and electronic format
• Unique text on Chestnut Park's website assuring both more authentic narrative and better search engine optimization
for your property
• Greater detail and ability to customize the property features on the Roxanne Henderson website
• Custom text and professional editing to ensure quality
• Exclusive editorial content in Chestnut Park's and Roxanne Henderson blog highlighting the unique features of the
propertyW W W.C H E S T N U T PA R K .C O M W W W.C H R I S T I E S R E A L E S TAT E .C O M
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