A BLOCKCHAIN-BASED COLLABORATIVE SOCIAL MEDIA TAILORED FOR LOCAL BUSINESSES - FlipNpik
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A BLOCKCHAIN-BASED COLLABORATIVE SOCIAL MEDIA
TAILORED FOR LOCAL BUSINESSES
WHITEPAPER
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© 2018 FlipNpik. All Rights Reserved
TABL E OF CONTENTS
A B LOC KC H A I N - B ASE D COLL ABORATIV E S OC IAL ME D I A,
TA I L O R E D F O R LOCAL BU S INE S S E S
L EGAL WAR NING 4
PR EAMBL E 6
A 36 0° CO L L ABORAT I VE ECON OM Y 6
1 I N TR O DUC TION 8
1. 1 L OCAL CON SUMP T I ON: A WORL DW ID E IS S U E 8
1. 2 LOCAL CONSUMP TI ON: AN ADD ED VA L U E FO R TH E CO M MU NITY 9
2 T HE F L IPNPIK P ROJECT 10
2 . 1 MIS S IO N, VI SI ON AN D OBJECTIVE 10
2 . 2 THE F L IPNP I K ST RAT EGY 11
2 . 2 . 1 INBO UND MA RKETI N G 11
2 . 3 THE FL IPNP I K P L ATFORM 13
2 . 3. 1 THE O FFER FOR USERS 14
2 . 3. 2 THE O FFER FOR BUSI NESSES 16
2 . 4 THE F L IPNP I K ECOSYST EM 18
2 . 5 COMPE TITI VE ADVA NTAGES 20
2 . 6 FL IPNPIK P ROOF OF CON CEP T ( POC) 22
3 T H E F L IP S OCI A L AN D T H E FLI P NPIK TO K EN 23
3 . 1 THE FL IP SOCI AL 23
3 . 2 THE FL IPNP I K TOKEN 24
3 . 2 . 1 US E OF T H E FLI P NP I K TOKE N 24
3 . 2 . 2 THE AMBASSA DOR PARTNE R S TATU S 25
3 . 2 . 3 L O S S OF TH E A MBASSADOR PA R TNER S TATU S 26
3 . 2 . 4 VAL UE P ROP OSI TI ON 26
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4 T E CHNO L OG Y 28
4 . 1 C HOIC E O F T H E ST ELL A R P L ATFO R M 29
5 T ER MS OF TH E I CO 31
5 . 1 ICO IMPORTA NT I NFORMATI ON 31
5 . 2 DIS TRIBU TI ON OF TH E FLI P NP IK TO K EN 32
5 . 3 AVAIL ABILI T Y OF TOKENS 33
5 . 4 PR IC E AND CON D I T I ONS OF ACQ U IS ITIO N 34
5 . 5 S E CO NDARY MA RKET 35
5 . 6 E ND OF TH E SA LE 35
5 . 7 FL IPTE C H RESERVES & GOVER NA NCE CO M MITTEE 35
5 . 7. 1 GOV E RNAN CE COMMI TTEE 35
5 . 7. 2 THE S OCI AL MI NI NG RESERVE 36
5 . 7. 3 THE PART NERSH I P RESERV E 36
6 B US INE S S MOD EL 37
6 . 1 FRE E MIUM-P REMI UM BUSI NE S S MO D EL 37
6 . 2 US E O F F U N D S FROM TH E I CO 38
6 . 2. 1 US E O F T H E I CO FUN D S I N TH E FIR S T Y EA R 38
6 . 3 FINANC IA L AN D STATI STI CA L DATA 39
6 . 3 . 1 POTEN T IAL A N N UAL EX P EN S E S B Y B US I N E S S WI T H I N T H E E CO S Y S T EM 39
6 . 3 . 2 POTEN T IAL A N N UAL COL L E CT I O N B Y A MB AS SA DO R PA R T N E R 40
7 D E VE L O PME N T P L A N 41
7. 1 ROAD MAP 41
7. 2 COMME RCI A L ACT I ON P L A N 42
8 T HE F L IPTE CH COMPAN Y A ND I T S TEA M 43
8. 1 THE FL IPT ECH COMPAN Y 43
8. 2 FL IPNPIK, WORLDWI D E - FLI P TECH 45
8. 3 F L IPNPIK, N ORTH AMERI CA - G EEKCO TECH NO L OG IES 47
8. 4 THE COL L A BORATORS 48
8. 5 THE ADV ISORS 48
8. 6 THE PAR TNERS 48
9 P U R C HAS E FLOW A ND KYC 49
10 L EGAL NOTICE 50
11 R EF E R E NC E S 61
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© 2018 FlipNpik. All Rights Reserved
LEGA L WA R NI NG
Th is D raf t Wh ite P ap er is for d i s cus s ion a nd pre-informa tion purpose s
o n l y. Th e in fo r m ation co ntained herein is s ubject to cha nge. No pa rt of
t his W h ite P ap er is legally b inding or enforcea ble, nor is it mea nt to be .
Please d o n o t co py or d issem ina te a ny pa rt of this White Pa per with ou t
i n cl u d in g th is d isclaim er . Th e f ina l vers ion of this White Pa per will be
pub l is h e d a s soon as ad o p ted .
Th e I n itial Co in Of fer ing ( h er ea f ter, the “ICO”) project pres ented by
F l i p te c h SAS ( “Flip tech ”) a jo int s tock compa ny (herea f ter, the “Company ”)
g ove r n e d by Fr ench law , w ith its hea d of f ice loca ted a t Impa s s e de
L a R avo ir e 7 4370 Ep agny - Metz -Tes sy, regis tered with the commerci al
co m pan ie s r egister of Annecy, Fra nce, under the RC S N˚83 83 09896 ,
r e p r e se n te d by its CEO, H enr i Ha rla nd is a n unregula ted f undra is ing
o pe ra tio n . I t p o ses several r isks to buyers , in pa rticula r, tha t of los in g al l
a m o u n ts trad ed for Flip N p ik tokens referred to herea f ter a s “F NP”.
Yo u a c k n ow l ed ge and agr ee tha t there a re ris ks a s s ocia ted with
pur c h asin g, h old ing, and using FNP in connection with the Compa ny ’ s
pr o d u c t, s e r v ices and p latfo r m developed for s uch products a nd/or
s e r v ice s w it h th e Blockch ain technology (herea f ter, the “Platform”), as
d i s c l o s e d a nd exp lained in th is White Pa per a nd in the terms of Fli pNpi k
to ke n s al e and in th e Ter m s and Condition ava ila ble a t www. f lipnpi k . i o.
We in fo r m yo u th at a p latfor m with s imila r cha ra cteris tics ha s a lread y
be e n d eve l op ed w ith out th e u s e of the blockcha in technology (the
“ a p p l ica tio n”) and is cur r ently exploited in C a na da . The pla tform is st i l l i n
t he pr o ce ss of b eing cr eated in Europe a nd other countries in the worl d
( exc l u d in g N o r th Am er ica) and will be f urther developed a nd exploi te d
by th e Co m pany. Th e ter m “P l atform” only refers to s uch pla tform, wh i c h
w i l l be u sin g th e b lo ckch ain technology , to be developed by the
Co mp a ny and exp lo ited in Eur ope a nd other countries in the world
excl u d in g N or th Am er ica. I f you have a ny ques tions rega rding thes e ri sks,
pl e ase co n t act us at [ ico @ f lip npik . io].
WE INFORM YOU AS WELL THAT THE TERM “FLIPNPIK” REPRESENTS THE BRAND AND
TRADEMARK, AND MAY BE USED THROUGHOUT THIS DOCUMENT IN REFERENCE TO:
- THE APPLICATION: THE FLIPNPIK WEB PORTAL AND MOBILE APPS AVAIL ABLE
FOR DOWNLOAD ON APP STORE AND GOOGLE PL AY STORE;
- THE PL ATFORM: THE FLIPNPIK APPLI CATION CONNECTED TO THE STELL AR
BLOCKCHAIN;
- THE TEAM: THE PEOPLE BEHIND THE DEVELOPMENT AND COMMERCIALIZATION
OF THE FLIPNPIK APPLICATION AND/OR THE FLIPNPIK PL ATFORM;
- THE TOKEN: THE FNP UTILITY TOKEN DISTRIBUTED AND IDENTIFIED ON THE
STELL AR PL ATFORM AND/OR;
- ANY OTHER ELEMENT THAT IS PART OF THE OVERALL FLIPNPIK ECOSYSTEM.
BY P U R C HAS IN G F N P , YO U E X PR E S S L Y AC K N OW L E DG E
A ND ASS U M E TH E S E R I S K S .
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O nl y p e o p l e wh o are f u l l y aware of these risks should partic ipate i n th e
I CO. No te a l s o t h at t h e ICO exc ludes certain groups of people suc h as :
pe r s o n s w h o se acq uisitio n of FNP would ca us e a brea ch of the law or
r e q u ir e m e n t s of any co untr y or governmenta l a uthority, including a n t i -
m o n ey l au n d er ing r egulations or conventions ;
pe r s o n s th at ar e fr om ( or p u rcha s es on beha lf of , or a re directly or
i n d ir e c t l y a f filiated w ith ) a p r ohibited countr y, territor y, individua l or
e n t ity l is te d ( i) on th e United Sta tes Depa rtment of Trea s ur y’ s OFAC
we bsite , (ii) on th e Eur op ean Commis s ion’ s cons olida ted lis t of
Re s t r ic tive m easur es in for ce, or (iii) on the French Direction du Trésor
s um mar y t ab le of r estr ictive mea s ures by countr y;
pe r s o n s th at ar e ( i) a citizens or res idents of a geogra phic a rea in
w h ic h a cce ss to th e P latfo r m i s prohibited by a ny a pplica ble law, d e c re e ,
r e gu l atio n , tr eaty , o r ad m inistra tive a ct, (ii) citizens or res idents of , or
l o cate d in , a geo grap h ic ar ea t ha t is s ubject to U. S. or other s overei g n
co u n tr y s an ctions o r em b ar goes ;
pe r s o n s acting, d ir ectly or indirectly, for a s enior foreign political
f i g u r e , a ny m em b er of a senior foreign politica l f igure’ s immedia te fam i l y
o r a ny c l o s e associate of a senior foreign politica l f igure unles s the
Co mp a ny , a f ter b eing sp ecifica lly notif ied by the purcha s er in w riti n g
t ha t it is su ch a p er son, cond ucts f urther due diligence, a nd determ i n e s
t ha t th e p u rch ase is p er m itted;
pe r s o n s th at ar e, o r entity a cting a s trus tee, a gent, repres enta tive or
n o m in e e fo r p er so ns th at ar e, a foreign s hell ba nk ;
pe r s o n s th at ar e, o r p er sons tha t a re a cting a n entity a cting a s tru ste e ,
a g e n t, r e p r esentative o r no m inee for pers ons , who a re citizens of or
r e sid e n t s o r d o m iciled in th e U SA, C a na da , the Republic of K orea or t h e
Pe o p l e ’ s R e p ub lic of Ch ina o r purcha s ing FNP f rom a loca tion in the U SA ,
C a n ad a , t h e R ep ub lic of Kor ea or the People’ s Republic of C hina ;
pe r s o n s th at ar e, o r p er sons tha t a re a cting a s trus tee, a gent,
r e p r e se n tative o r no m inee fo r , a “U. S. Pers on” (within the mea ning of
“ Reg u l atio n S ” of th e S ecur ities Act 193 3 under U. S. law); a nd
pe r s o n s th at ar e p r ivate individua ls a cting on a non-profes s iona l basi s
a s sim pl e consum er s w ith in the mea ning of EU Directive 2 011/ 83 / EU of
t he E u r o pe an P ar liam ent and of the Council of 2 5 O ctober 2 011 on
co n su m e r r ig h ts.
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P R EA M BL E
In r e ce n t ye ar s, n ew m ode l s of collaborative economies grew by placi n g
t h e co nsu me r at t h e ce n te r of all ac tions, thus dis rupting the tra di t i on al
s o cio - e co n o m ic m o d els. Th e co nsumer goes from being a simple ‘B2C ’
t a rg e t to a co-cre ator of val u e within the ecosystem.
A l ar g e n u m b er of ar eas, such a s hous ing (AirBnB, FlipK ey, C lick Stay ),
t ra n s p o r t ation ( B lab laCar , Ub erPOOL) a nd s ocia l media (Fa cebook ,
Pi n te r e s t, I nstagram , Tw itter ) have a lrea dy a dopted this trend. They
r e main , h owever , or ganized ar ound unique and centralized platform s ,
w h o se so l e pur p ose is p r ofitability a nd va lue crea tion for s ha reholde rs.
F o l l ow in g a race towar d s glob a liza tion a nd economic centra liza tion for
m or e t h an 20 year s, new tech nologies emerged s uch a s the Blockch ai n
m a k in g it p ossib le to re i nve n t new ecosystems where value c reatio n i s
s h a r e d b e t ween co nsum er s and bus ines s es .
A 36 0° CO L L A BO RATIV E E CONO MY
Th e ra ce towar d s scaled and prof ita ble economies ha s led the world to
g lo b a l izatio n and centralization of indus tries a nd wea lth with a n ove ral l
ef fe c t of g rad ually r ed ucing the number of s ma ll loca l bus ines s es . F rom
t his p e r sp e ctive, Fl i pte ch , inspired by exis ting partic ipator y econo m i c
mo d e l s, pr o p oses an E cosys te m that favors the c reation and sharin g of
va l u e i n th e s e r v i ce of l ocal businesses in order to give them a s tro n g
po sitio n a t th e h ear t of th e so cia l s cene a s well a s the control of the i r
r e pu tatio n a nd th eir d igital id entity.
Un l ike c l assic co llab o rative economic models , the 360 ° Collaborative
M o d e l p r iv il eges fir st th e local economic growth through the crea ti on
a n d e q u it ab le sh ar ing of value between a ll players within the Ecosyste m .
Th u s , val u e cr eator s co ntr ib ute directly to the economic growth of t h e i r
n e igh b o r h o od and b enefit fr om the va lue crea ted within the Ecosyste m .
W i t h t h e e m er gence of social enterpris es a nd ‘ local consumption‘ or
‘pr ox i m i t y‘ tr end s, th e consumers no longer focus exclus ively on the
pr ice b u t al so on th e cor p o rate va lues a nd principles . It is in this
e co n o m ic sp ir it of col l aborat i o n between the cons umer a nd the
m er c h a n t th at Flip tech p r o ceeds with the development of the FlipN pi k
E co sys te m on th e B lo ckch ain technology, in order to provide loca l
bus in e sse s w ith t h e f i rs t Col l aborative Commerc ial Soc ial M edia a s we l l
a s co m pl e m entar y tools to cr ea te a nd promote their digita l footpri n t .
C ur r e n t l y , a significant d isp ar ity exis ts in the s ocia l media world.
In eq u al itie s in th is ar ea stem f rom the fa ct tha t pla tforms of fering
v i s ib il it y a r e b est suited for l arge businesses with great means and a
la r g e b u yi n g powe r, rath er th a n for s ma ll bus ines s es that don’t have
t h e ex p e r t i s e n or t h e bu d ge t to stand up on these said platforms.
Seve ra l v is ib ility p latfor m s attempted to a ddres s this problem in va i n ,
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w i th o u t f u l l y b enefiting fr om the bes t technologica l s upport, s uch as t h e
B l o c kc h ain .
Fli p N p ik w i l l b e com e t h e f i rs t Collaborative Soc ial Media dedicated to
lo ca l b u si n e s s e s , con n e cte d to the Bloc kc hain tec hnology.
F l i p Np ik w il l also p r ov id e its u s ers with a solid, scalable and ef fec ti ve
i n fra st r u c tu re , s u p p ort i n g a high volume for mic rotransac tion, a ll wh i l e
m a in tain in g a m axi m u m s afe ty a nd a competitive cost per transac ti o n .
F o r t h is p u r p ose, Fl i p N p i k w ill us e the Stellar Platform.
Th e P l a t fo r m and th e Fl i pN p i k Ecosystem will not only a llow bus in e sse s
to p u bl ish e nter taining, info r ma tive a nd/or promotiona l content for t h e i r
s ub sc r ib e r s in just a few clicks but will a ls o a llow them to benef it f rom
v i s u al co n te nt cr eated and p ublis hed by brand ambassadors a nd ot h e r
us er s of t h e P latfo r m .
O n t h e o t h e r h and , Flip N p ik al lows s ubs cribed mercha nts to buy
a dd it io n a l ser v ices of fer ed on the F lipNpik Platform. This 360 °
col l a b o ra ti on b etween all actors of the Pla tform s timula tes the
E co sys te m a s well as t h e cre ation and sharing of value between co -
c r e a to r s.
F l i p te c h b e nefits fr o m an exclu s ive licens e to exploit a nd develop t h e
te c h n o l o gy related to th e ap p lica tion in Europe a nd in a ny other co u n t r y
i n t h e wo r l d excep t in N or th America (“Territor y”). Fliptech will deve l op
a n d o pe rate w ith in th e Ter r ito r y the a pplica tion connected to the
B l o c kc h ain p latfo r m .
F l i p te c h al so h old s for th e Ter ritor y the right to purcha s e the intell e c t u al
pr o pe r t y. I t m ay also b enefit from a colla bora tion with Geekco
Te ch n o l g ie s I nc., h o ld er of th e exclus ive licens e within the Territor y.
F l i p te c h w il l th en b e ab le to draw on the experience a nd s k ills res u l t i n g
f rom t h e su ccess of th e ap p lica tion la unched in 2 017 by Geekco
Te ch n o l o gies I nc., w h ich h o ld s the opera ting rights in North America.
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1. INT R O D U C TI O N
1.1 L OCA L CO N SU MP TION: A WO RLDW ID E IS S U E
A l th o u g h m a ny co nsum er s ar e awa re of the importa nce of ma inta in i n g
a s t r o n g e co nom ic b o nd w ith l oca l bus ines s es , nonetheles s , ma ny
bus in e sse s ar e cur r ently facing ma jor cha llenges tha t will need to
be a d d r e s se d q uickly if th ey wa nt to rega in their pos ition a nd their
s us t ain ab il it y in th e cur r ent economic la nds ca pe.
To d ay , t h e traf fic in com m er cial a rea s is decrea s ing, s o it becomes
e s s e n t ial fo r local sh o p s to gai n vis ibility in order to ma inta in a nd
i n cr e ase th eir custom er b ase. To this end, local businesses must
i m p e ra ti ve l y ad op t a di gi t al s hif t and develop a collaboration as well as
com m u n i ca t i on on s oci al m e dia.
In d e e d , it is notab ly th r o ugh better colla bora tion a nd communica ti on
be t we e n th e m er ch ant and th e cons umer tha t a n increa s e in loca l
co n s u m ptio n w ill occur b o th through online a nd in s tore s a les .
N owad ays, s ocial m ed ia ar e an es s entia l communica tion cha nnel. Abou t
4 6% of o n l ine user s use social media to guide them in their cons um pt i on
c h o ice s. 1 A r ound 68% of Facebook us ers s ay tha t they a re more incl i n e d
to b u y a ce r t ain p r od uct o r to vis it a s pecif ic s tore a f ter a Fa cebook
f ri e n d ’ s r e com m end atio n.2 On the mercha nts ’ s ide, 77% of « B2 C « t y pe
bus in e sse s state h av ing acq uired cus tomers through s ocia l networks. 3
O n t h e e - co m m er ce sid e, th e avera ge globa l a nnua l growth is es tim ate d
a t 1 2 . 3 % pe r year until 20 21 . I n As ia , this ma rket k nows a more
s us t ain ab l e annual gr ow th : 23. 7% in Ma lays ia , 2 3 % in India , 2 0. 7% i n
In d o n e sia, 1 8.3% in th e P h ilip pines , 17. 4% in C hina , 17. 2 % in Vietna m an d
16.7 % in Th ailand .4
L oca l b u si n e s s e s can b e rev i t alized only if they manage to get the
mo st o u t of di gi t al tool s , in o rder to increa s e the number of in-s tore
c us to me r s , a s well as to cap ture new genera tions a nd convert them vi a
n ew o n l in e s h o p p ing tunnels.
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1 . 2 L OCA L CO NS U MP TION :
A N A D D E D VA L U E F O R THE COMMU NITY
B eyo n d t h e eth ical and env ir o nmenta l dimens ions , cons uming local l y
i n cr e ase s th e econom ic b enefits rela ted to our cons umption a nd
o ptim ize s th e allocation of th e crea ted va lue.
A Can ad ia n stud y d em o nstrated tha t 4 5% of independent reta il s a l e s
a re in j e c te d into th e lo cal economy, in compa ris on to only 17% for l arg e
co mm e r c ia l ch ains. I n th e food s er vice indus tr y, 65% is injected a m on g
l o ca l r e s tau rants com p ar ed to 3 0% for la rge cha ins . 5
Acco r d in g to ano th er Canad ian s tudy, the loca l bus ines s es of Britis h
Co l u m bia p rod uce 2.6 tim es more impa ct on the loca l economy than
t he l ar g e r brand s. Th e stud y concludes tha t a tra ns fer of 10% of the bi g
c h a in s’ mar ket to ind ep end ent s would produce 3 1, 000 a dditiona l jobs. 6
Th e s am e t r end h as b een ob ser ved in the United Sta tes , while a s tu d y
d e mo n s trated th at ever y d ollar s pent in a s ma ll bus ines s genera tes
a n ad d itio n a l 5 8 cents of eco nomic benef it within the loca l economy ,
w hil e eve r y do llar sp ent in lar ge cha nnels genera tes only 3 3 cents . 7
F ur th e r mo r e, it h as b een sh ow n tha t s ma ll bus ines s es genera te nearl y
2/ 3 of n ew j ob s, th us cr eating new opportunities for res idents to op e rate
w i th in th e ir co m m unity.8
In E u r o p e , a Fr ench stud y sh owed tha t reta il tra de, which includes m any
l o ca l b u s in e sses, str o ngly co ntributes to job crea tion. Over 47 0, 000 jobs
h ave be e n c reated by th e sector over a period of twelve yea rs , ending i n
t he m id - 2 0 00 s. Th er e ar e 1 20 0 000 French employees work ing in
60 0 0 0 0 r e t ail sto r es th r ough out the countr y. 9
I n co n c l u sion , al l of t h e s e s t u dies place at the forefront, the econo m i c
a d va nt a g e of l ocal bu s i n e s s e s for the community, as well as the
r e su l t i n g in cre as e i n t h e val u e c reated.
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2. THE F LI P NP I K P R OJEC T
2 . 1 MI SSI O N , V IS IO N AND OBJ E C TIV E
Th e m i ssi o n: Contr ib ute to th e improvement of the loca l economy
a n d p r o mo te th e cir cuits of lo ca l a nd res pons ible cons umption.
Th e v i sio n: B eco m e th e fir st Colla bora tive Socia l Media for loca l
bus in e sse s op erating in an Ecosys tem ba s ed on the Blockcha in
te c h n o l o gy , in w h ich th e value genera ted is dis tributed in a n equit abl e
a n d d e ce n t ralized m anner am ong a ll a ctive colla bora tors .
Th e g o a l : Co nnect th e Flip N p ik colla bora tive Pla tform to the Blockc h ai n
i n o r d e r to of fer local b usinesses ef f icient, a f forda ble a nd s ecure di g i t al
s o l u tio n s .
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© 2018 FlipNpik. All Rights Reserved2 . 2 T H E F LIP NP IK S TRATE G Y
Th e F l ip Np ik Ecosystem and P l a tform a re des igned to of fer loca l
m er c h a n ts an integrated so lution tha t will a llow them to implemen t
co mm u n ica tio n and tar geted ma rketing s tra tegies , a t ef fective a nd
a f for d ab l e pr ices.
In a d d itio n , th e social featur es of the FlipNpik a pplica tion a nd the
m ea n s, pu t in p lace to encourage us ers of the a pplica tion to play an
a c t ive r o l e in th e p r om otion of loca l bus ines s es , will ens ure a fa s ter
co nve r s io n of user s into active bra nd A mba s s a dors within the Ecosyste m .
B y f u r t h e r invo lv ing consum er s in the Ecosys tem a nd by converting
t he m e a r l ie r in th e cycle, as p ropos ed in the 3 60° colla bora tive mod e l ,
t he I n b o u n d Mar keting ap p r oa ch is f urther optimized to a llow nea rby
bus in e sse s to f ully b enefit fr o m this colla bora tion.
2 . 2 . 1 I N B OU ND MARK E TING
To d ay , t rad it io nal ad ver tisem ent no longer works . To be s educed by
a b ran d o r a ttracted to a p r od uct, the cons umer mus t have a cces s to
i n s t r u c tive , enter taining and p ers ona lized content.
It i s fo l l ow ing th is p r em ise, th a t the Inbound Ma rketing founda tion s are
l a i d . A n ew a p p r oach to sales a nd ma rketing tha t is orga nized in fo u r
s teps: 1 / Att ract , 2 / Conve rt , 3 / C lose a nd 4 / Retain. 10
AT T R A CT CONV ERT CL O S E R ETAI N
MO R E T R A F F I C MOR E L EADS MO R E CL I ENTS MOR E SAT I SF I E D
CL I E N T S
STR AN GERS VIS ITOR S L E A DS CLIENTS AMB AS SADO RS
B LOG EMAIL EV ENT
CALLS-TO-ACTION WORKFLOWS
K E YWORDS LANDING PAGES S O CIAL MED IA
MARKETING S MART- CO NT ENT
S O CI AL M EDIA FORMS
AUTOMATION
11
© 2018 FlipNpik. All Rights ReservedF r o m th e fir st co ntact w ith th e bra nd a nd a ll the way up to the pur c h ase .
Th e basic pr incip le of I nb o und Ma rketing is to a ttra ct potentia l
c us to me r s p r im ar ily th r o ugh production of content on the web a nd
s o cial m e d ia, S EO strategy, ema il ma rketing a nd a ls o through a na lyt i cal
fo l l ow - u p , rath er th an so liciting them us ing tra ditiona l ma rketing
te c h n iq u e s . 11
F l i p te c h of fer s w ith Flip N p ik a new 3 60° colla bora tive model, in wh i c h
In b o u n d M ar keting is op tim ized a llowing a bus ines s to more ra pidl y
t ra n s fo r m a co nsum er to its b ra nd A mba s s a dor, in order to a ttra ct more
c l i en t s an d i ncr ease custo m er s ’ loya lty.
Optimized Inbound Marketing
AT TR A CT CONVERT CL O S E R ETAI N
STRANGERS VIS ITOR S AMBASSADOR S CLIENTS AMBAS SADO RS
I nb o u n d m arke t i n g s t rate gy can generate
a cco r d i n g to a s t u d y con du cted by Hubspot:
A n in c r e a se in traf fic b etween 2 5 a nd 50%
5 4 % mo r e lead s th an trad iti ona l ma rketing
12
© 2018 FlipNpik. All Rights Reserved2 . 3 T HE F L IP NP IK P L ATF O RM
B a s e d o n t h e op tim ized I n bou nd M arketing, FlipNpik is the f irs t
co l l a b o rative co m m er cial so cial media of fering loca l bus ines s es a
co mp l e te , c ustom ized solution. The FlipNpik Pla tform a llows bus ine sse s
to b e n efit fr om incr eased v isibility, f uelled by the pa rticipa tion of t h e i r
co mm u n it y a s well as th eir b ra nd a mba s s a dors . The pa rticipa tor y m od e l
of t h e P l atfo r m of fer s user s- co lla bora tors rewa rds or remunera tion for
t he ir par t ic ipatio n, th us encoura ging them to promote with qua lity
co n te n t, t h e b usinesses to w h i ch they a re a s s ocia ted.
Collaborative 360˚ Ecosystem
connected to the Blockchain
Creation and equitable
sharing of value
THE COLLABORATIVE
Social contribution and COMMERCIAL
innovative rewarding system
SOCIAL MEDIA
Utility token to support
local economy
FlipNpik Improved
Online
Visibility
Reach a
Target
Market
Share
Quality
COntent
Advantages
Optimized
Generate Promote Create
Inbound
more sales your Marketing brand
and profits brand Strategy ambassadors
B y u s in g F l ipN p ik, local b usines s es , s upported by their communitie s, wi l l
r e g ain th e ir r igh tf ul p o sitio n a t the hea rt of the s ocia l & economic l ocal
s cen e . Th ey w ill also h ave all the a ppropria te mea ns a nd tools to def i n e ,
co n t r o l an d d evelo p th eir d igita l bra nd, to a ttra ct cus tomers to the i r
o n l in e o r physical sto r e th us b enef iting f rom 3 60° vis ibility.
13
© 2018 FlipNpik. All Rights ReservedTo o l s of fe r e d on th e Flip N p ik Pla tform were thought out a s pa rt of a fai r,
co l l a b o rative and an op tim ized Inbound Marketing s tra tegy.
Th e par t n e r s h ip " co nsum er /b us ines s " will ens ure tha t loca l bus ines se s
pe r fo r m be tter and ach ieve th eir objectives .
Th e F l ip Np ik Ecosystem tur ns cons umers into va lue co-crea tors , ca l l e d to
i n te r ve n e a t all levels. Am o ng others , they contribute to build merch an t
pr ofil e s as well as to b oost th eir content a nd their community.
In r e t u r n , th ese consum er s w il l s ha re the va lue crea ted within the
F l i p Np ik E cosystem w h ile r eceiving rewa rds , exclus ive promotions an d
r e mu n e ration p aid by th e b usines s for their colla bora tion.
Th e F l ip Np i k P l at form of fe re d by F liptec h allows businesses and o th er
u se r s to b e n ef i t f rom a f ull range of ser vices, detailed below :
2 . 3 . 1 T HE OF F E R F O R U S E RS
Th e F l ip Np ik ap p lication, availa ble for f ree on iOS a nd A ndroid pla t form s,
of fe r s u se r s th e follow ing features :
I . A d i re ctor y of n e i gh b orhood businesses: Tha nks to a
g e o l o ca l ize d d ir ector y, user s will be a ble to quick ly dis cover, identi f y an d
l o ca te l o ca l sh op s ar o und th em. Us ers will then have a cces s to relevan t
i n for matio n on th ese b usiness es a nd will be a ble to s ubs cribe to th e m ;
I I . News Fe e d : Flip N p ik’s news feed will be pers ona lized a nd
a da p te d to each user d ep end i ng on their loca tion, interes ts a nd
s ub sc r ib e d b usinesses. Th ey w i ll a ls o be a ble to follow bus ines s es t h at
t he ir fr ie n d s h ave v isited o r sh a red, promotions not to be mis s ed a nd
n ews ab o u t th eir favor ite sh o ps in the neighborhood;
I I I . Pr of i l e : Flip N p ik’s p r of ile will a llow us ers to put for wa rd th e i r
t a s te s an d pr efer ences in ter ms of loca l cons umption;
14
© 2018 FlipNpik. All Rights ReservedI V. I nstan t of fe rs an d exclusive promotions : Promotions a nd d e al s
w i l l b e of fe r ed b ased on p r eferences a nd loca tion. Idea l for dis cove ri n g
o n e ’ s n e igh b o r h o od b usinesses by ta k ing a dva nta ge of the bes t de al s;
V. Li b rar y : Wh er e user s ca n s ave their favorite pos ts a nd their
favo r ite b u s inesses;
VI . The Marke t p l ace : Th e FlipNpik ma rketpla ce will of fer a s im pl i f i e d
o n l in e s h o pp ing exp er ience, p roviding products f rom loca l s hops at t h e
us er s ’ fin g e r tip s;
VI I . G a m e s an d e n te rt ai n ment : Ga mes , like the Wheel of Saving s an d
t he S u r p r ise B ox, enh ance th e us ers ’ experience while a llowing them to
o btain p r o d ucts and exclusive promotions ;
VI I I . Vi r t u al an d Au gm e n te d Reality : New fea tures us ing virtua l
a n d au gm e nted r ealities w ill allow us ers to enjoy a more ef f icient an d
s t i m u l a tin g exp er ience w h en buying online a nd in-s tore.
15
© 2018 FlipNpik. All Rights Reserved2 . 3. 2 T H E O F F E R F O R BU S INE S S E S
Re g iste r in g and p osting o n th e FlipNpik Pla tform is a cces s ible for f re e
f rom t h e web p o r tal ( h ttp s://www. f lipnpik . com/ww/mercha nt), a nd i s
co min g so o n on iOS and And r oid pla tforms , of fering s hops the followi n g
fe a tu r e s :
I . Co mp any P rof i l e : Will allow mercha nts to crea te their digita l
i den t ity (d ig ital d isp lay) . Th is prof ile will provide a ll the neces s a r y
i n for matio n fo r consum er s. Once this bus ines s prof ile is crea ted, it wi l l
be v isib l e to user s th r o ugh th e director y of bus ines s es ;
I I . Tu r n key Marke t i n g Tools : The ma rketing pla tform tools a re
d e s ign e d to b e ef ficient, af for da ble a nd ea sy to implement. For exa m pl e ,
i t is p o ssib l e to cr eate exclusive promotions on the FlipNpik Pla tfor m
w i th j u s t a few clicks. I d eal fo r a cquiring new cus tomers or reta inin g
c ur r e n t o n e s ;
I I I . V isib il i t y : Mer ch ants h ave the opportunity to enjoy grea ter
v i s ib il it y , by of fer ing instant p romotions , a nd/ or by a ppea ring a t
pr iv il e g e d s p ots in th e news feed, a nd/ or by being fea tured in ga me s;
I V. The ‘ Marke t P l ace ‘ : FlipNpik ’ s ma rketpla ce of fers mercha nts a
s i mp l e a n d ef fective sales ch annel to s et up for their s ta r products ,
a llowin g th em to take ad vanta ge of the dy na mis m of the FlipNpik
E co sys te m in or d er to incr ease their online s a les ;
V. S m a r t Dat a : Mer ch ants will have a cces s to a da s hboa rd in ord e r
to o btain an accurate analysis of their s a les performa nce a s well a s t h e
i m p a c t of t h eir m ar keting acti ons a nd communica tion. Advice ba s ed on
t his an al ys is w ill also b e p r ov ided to improve the ef fectivenes s of the i r
co mm u n ica tio ns w ith co nsum ers ;
VI . P o sti n g s ch e du l e r : B usines s es will be a ble to pla n a nd s che d u l e
po sts in ad vance to b e p ub lished on the a pplica tion;
VI I . Pe r so n al i ze d Su p p ort : A wide ra nge of s er vices a re ava ila ble to
m er c h a n ts such as p ub lish ing s er vices , crea tion a nd pos ting of conte n t
a s we l l a s training ser v ices fo r lea rning to communica te a nd ma inta i n an
o ptim a l p r e sence on th e web ;
VI I I . Vi r t u al R e al i t y : Busines s es ca n of fer their s ubs cribers a n
a ug me n te d r eality sh o p p ing ex perience;
I X . S e a r c h For Se r v i ce P roviders : Mercha nts on the FlipNpik Plat form
d o n ’ t al ways h ave th e know ledge, time or res ources to crea te qua lit y
co n te n t fo r th eir b usiness. I n t his context, the FlipNpik Pla tform wil l
of fe r , in ad dition to its ser v ices des cribed a bove, pers ona lized s upport
s e r v ice s l in ked to exter nal p r oviders or us ers via a dedica ted ma rke t .
Th e pr o d u c t was d esigned to optimize the cus tomer experience for
l o ca l sh o ps ; so as to get m aximum res ults for a minimum ef fort a n d
i nve s tm e n t , th r o ugh sim p le and intuitive tools .
16
© 2018 FlipNpik. All Rights ReservedPAYAB LE
F E ATU R E S A ND S E RV IC E S FRE E S E RV IC E S ON
B LOC KC H A IN
Business profile in the directory of neighborhood shops
Active contact with potential customers through publishing pictures
and videos
Participation in games
Access to games aiming to increase the business’s visibility
Offers, promotion and discounts
Increased visibility
Access to online store
Product promoted on the FlipNpik market
Access to a dashboard including intelligent data and educational
tools to improve the visibility and performance
Access to a posting scheduler allowing to program posts and
determine their frequency and duration of appearance
Personalized support to improve performance
Augmented reality shopping experience
Search for service providers for a more complete service
AN E X AMPLE OF A POTENTI AL DASHBOARD
17
© 2018 FlipNpik. All Rights Reserved2 . 4 . T HE F L IP NP IK E COS YS TE M
Th e F l ip Np ik Ecosystem is o r ganized a s s how n in the ima ge below:
Th e c r e a tio n and sh ar ing of va lue within the FlipNpik Ecosys tem
a re e s se n tially b uilt on a str o ng colla bora tive rela tions hip between
bus in e sse s and consum er s/users .
In t h is co n text, Flip tech h as crea ted a rewa rd sys tem, the F lip Soc ia l
( t h e “ F S ” ), a nd a to ken, th e Fl i pNpik (the “F NP”), both having the vocat i on
to b e exc h anged for var ious goods a nd s er vices within the Ecosys te m .
Th e F l ip S o ci al r ewar d system a nd the F lipNpik token will a llow
m er c h a n ts and user s to b ecome co-crea tors of va lue.
Th i s col l ab orat i on i s c reated through several ac tions:
A s a fir st step , af ter cr eating their prof ile a nd pos ting their con te n t
o n th e ir page, b usinesses w ill see their vis ibility improve. Thes e a ct i on s
w i l l e n ab l e u ser s to d iscover their neighborhood a nd a ll the good p l ace s
n e a r by , wh e r ever th eir lo cation is . If a us er is interes ted in a bus iness, h e
w i l l b e a b l e to sub scr ib e to its pa ge a nd follow its pos ts .
18
© 2018 FlipNpik. All Rights ReservedA s a seco nd step , th e us er will be a ble to contribute to the
i m p r ove m e nt of th e b usiness’s vis ibility a nd its communica tion, via
s eve ra l ty pe s of actio ns o n th e Pla tform (i. e. ‘ like’ or ‘ s ha re’ ). The use r can
a l so fe e d th e b usiness’s p age, with the a pprova l of the mercha nt, by
p o stin g p h o to s and v id eos o n the Pla tform a nd becoming a bra nd
Am bassad o r .
I n ad ditio n, user s w ill also have the pos s ibility to regis ter non -
exi s tin g b u s inesses o n th e P latform, giving them a new opportunity for
vi s i b il it y. I n r etur n for th ese p os itive a ctions on the Pla tform, us ers wi l l
re ce ive F l ip S ocial ( FS ) , th at they ca n us e for ins ta nt promotions a nd
g a m e s. U s e r s w ill also b e ab le to convert a pa rt of their FS to FlipNp i k
to ke n (F NP ) fr om th e “S o cial Mining” res er ve over a given period. The FNP
to ke n ca n b e used for p r od uct s f rom the bus ines s , either online or i n
s to r e . O t h e r uses of th e Flip N pik token will be deta iled in a following
s e c t io n of th is d o cum ent.
B u sin esses can f ur th er improve their vis ibility a nd of fer a la rg e r
ra n ge of pr od ucts to th eir fo llowers , by s ubs cribing to the s er vices an d
to t h e m a r keting tools of fer ed by Fliptech.
Th e c ycle co ntinues until the FlipNpik ‘ s ocia l mining’ token re se r ve
runs o u t . F r om th is m o m ent o n, the sys tem becomes completely
co l l a b o rative and financially self -s uf f icient, ba s ed on the s ha ring of val u e
b e t we e n al l stakeh old er s in the community. The is s uing of Flip Soci al
w i l l co n t in u e, h owever af ter the exha us tion of the Socia l Mining rese r ve
i t w il l o n l y b e used in exch ange of ins ta nt promotions a nd to pa rtici pate
i n gam e s .
I n t h e se co nd p ar t of th e p r o ject, Fliptech wa nts to open up the s er vi ce s
m a r ke t to a ll acto r s of th e Ecosys tem.
Se r v i ce s wi l l be organized around 3 axes:
P r o d u ction : Cr eatio n and pos ting on beha lf of bus ines s es .
S u pp or t & Maintenance : Audit a nd bugs f ixing.
I n n ovatio n : D evelop m ent a nd integra tion of new fea tures on t h e
P l atfo r m . Acco r d ing to the choice of the contributor who of fe rs
h is ser v ices, th e task m ay be led for f ree or in excha nge of
F l ipN p ik to kens.
This se co n d p ar t w ill allow th e crea tion of a multitude of new
o p p o r t u n ities for th e Eco system a s well a s a grea ter decentra liza tio n .
19
© 2018 FlipNpik. All Rights Reserved2 . 5 CO MPE TITIV E ADVANTAG E S
Co m p e t i t i ve a dva n t a ge : F li pNpik, an integrated tec hnol ogy
F l i p Np ik is an integrated tech nology dedica ted to the promotion of
l o ca l co n s u m p tion and lo cal b us ines s es . The ecosys tem a dvoca tes a
co l l a b o rative economy by cr eating mutua lly benef icia l pa rtners hips
be t we e n co nsum er s and m er cha nts . F lipNpik’s interest is to empower
lo ca l b u si n e s s e s , wh e t h e r i t i s online or in-store with an innovative
a n d f u n p l a tform t h at com bi nes games and rewards to the consum er
expe r i e n ce .
B e t te r v isib il i t y for bu s i n e s s e s
F l i p Np ik is no t th e fir st p latform to of fer a reta il s olution. Ma ny
ce n tral ize d co m p anies – such as Fa cebook or Ins ta gra m - of fer bus i n e sse s
fe a tu r e s th at allow th em to p r omote their s tore a nd s ell products o r
s e r v ice s o n l i ne. B ut th e v isib ility of thes e of fers rema ins ver y limited i n
v i ew , d u e to th e general natur e of thes e s ocia l networks a nd it s tron g l y
d e pe n d s o n d evelo p m ents in the a lgorithm. On F lipNpik, location-bas ed
s ea r c h a n d book m ark i n g t ake precedence over other publications
gi v in g fa ir vi s i b i l i t y to al l l ocal businesses.
Rea l r ewa r ds for con s u m e rs
O t h e r ce n tralized com p etito r s like Yelp,
F o u r s q u a r e , Tr ip ad v iso r o r Go ogle Loca l
Gu id e s give user s th e o p p or tunity to
d i s cove r bu sinesses and give them a
ra t in g to g o up in ranks. I n excha nge,
co n s u m e r s ear n b ad ges and o ther digita l
ce r t ificatio ns, b ut ver y few tangible
r ewa r d s l ike p r o d ucts or ser v ices f rom
t he ir favo r ite sto r es. Fl i pN p i k of fers in C a fé Loca l
i t s a p p l i ca t i on re al rewards t hrough
ga m e s a n d s u rpri s e b oxe s .
I CO s : A mazon « m e too » produc ts
In r e ce n t m onth s, o th er I COs are a ls o work ing on providing s olution s to
t he r e t ail c r isis w ith d ecentralized s olutions . Pla tforms like Storiqa an d
B ezo p h ave star ted , b ut th ey focus prima rily on la unching online s tore s
to co mp e te w ith Am azon or Ebay. F lipNpik is rising to the c halleng e of
i n c r e a sin g store t raf f i c an d p romoting local businesses throughout a
col l a b o ra ti ve p l at form , fou n d ed on optimized marketing, that pro m o tes
q u a l i t y co nte n t an d re al rewards and of fers.
20
© 2018 FlipNpik. All Rights ReservedCO MPA R AT I V E E VA L UATION OF THE COMP E TITIO N
PLATFORMS FACEBOOK INSTAGRAM YELP FOURSQUARE STORIQA BEZOP
CHARACTERISTICS FlipNpik
HI G HLIG HT F E ATU RE S
Social media ✓ ✓ ✓ ✓
Blockchain based ✓ ✓ ✓
Mobile application
exclusively for
businesses
Real-time promotions
and special offers
User-friendly
marketing toolbox
and dashboard
Marketplace ✓ ✓ ✓ ✓ ✓
Augmented reality
to enhance shopping
experience
Tangible reward system ✓
Gamification ✓
G OAL
Quality content
to preserve and
promote businesses
Increase local
businesses visibility
Reward consumers
for their activity
Benefits for
local economy
VA L U E P RO P O S ITIO N
Optimized inbound
marketing
Partnership between
businesses and brand
ambassadors
Collaborative
ecosystem to create
and share value
21
© 2018 FlipNpik. All Rights Reserved2 . 6 F L I PN PI K PROOF OF CO NC E P T (P OC )
Th e F l ip Np ik ap p lication in th e R&D pha s e ha s been tes ted by
Ge ekco Te c h no logies since Augus t 2 017 in Q uebec, in the Montrea l are a.
A f te r 6 m o n th s of o p eration, the a pplica tion s hows ver y promis ing
r e s u l ts:
N u mb er of b usinesses on the a pplica tion : 7 0 0
N u mb er of user s o n th e a pplica tion : 6 20 0
N u mb er of Am b assad ors pa rtners : 50
D istib utio n of th ese b us ines s es in 7 ca tegories :
F o o d & B everages, S h opping, Bea uty & Wellbeing,
S po rt & Fitness, Enter ta inment, Profes s iona l Ser vices ,
E d u cation & Fam ily.
N u mb er of p o sts : 6 5 0 0
F li pte c h be nefits fr om an exclu s ive licens e to exploit a nd develop
t h e te c h n o l o gy r elated to th e FlipNpik a pplica tion in Europe a nd in any
o t h e r co u n t r y in th e wor ld except in North A merica (“Territor y”).
F li pte c h a l so h old s for th e Ter ritor y a right to purcha s e the intellec t u al
p r o pe r t y.
I n a d d itio n , Flip tech w ill b e able to rely the experience a nd s k ills
re s u l t in g fr om th e success of t he FlipNpik a pplica tion, not exploiting
t h e B l o c kc hain tech no logy, m arketed in 2 017 by Geekco Technologi e s
I n c . Th e l atter b enefits fr om the exploita tion rights of the FlipNpik
a ppl icatio n in N or th Am er ica.
22
© 2018 FlipNpik. All Rights Reserved3 . T HE F LIP SOCIAL A ND TH E F L I P NP I K TO K EN
3 . 1 T HE F LIP S OC IAL
Th e Flip S ocial ( “F S”) is a rewa rd sys tem dedica ted
to stim ulate and reta in the us ers of the Pla tform.
Th e FS w ill b e ma na ged a nd dis tributed on the
Flip N p ik Eco system without being recorded on
th e Blockch ain.
I t w i l l b e p os s i b l e to ob t ai n FS in the following ways :
I . B y b e in g act i ve on t h e application : Certa in types of a ctions w i l l be
r ewa r d e d in FS . For exam p le, u s ers will be a ble to receive FS if they l i ke ,
s ave o r sh ar e p o sts, etc.;
I I . I nt r o d u ci n g t h e app l i cat i on to their friends : Through the FlipNpi k
r efe r e n c in g p r ogram , user s can win FS if they recruit us ers within th e
F l i p Np ik E cosystem . Th e m or e the recruited us ers a re a ctive, the big g e r
t he r ewa r d s. An active user is a us er who regis ters a minimum num be r of
a c t io n s p e r week on th e ap p lica tion;
I I I . Co nt r i bu t i n g to b u i l d i n g the F lipNpik Ecosystem : In the
pe r sp e c tive of cr eating an essentia l Ecosys tem a nd Pla tform for local
bus in e sse s as well as user s, b u s ines s es have to be referenced a nd vi si bl e
o n t h e ap pl ication. To d o th is, the us ers of the a pplica tion ca n cont ri bu te
to th e d eve l o p m ent of th e FlipNpik Ecosys tem, on one ha nd, by creat i n g
t he l o ca l sh op ’s p r ofile w h ich will then be in the FlipNpik director y an d ,
o n t h e o t h e r h and , by im p r ov ing the vis ibility of the exis ting s hops on
t he F l ipN pik P latfor m by p r ov iding content to s ha re on their pa ges . Th e se
us er s w il l s e e th eir tim e and ef forts rewa rded in FS;
I V. B y sti m u l at i n g t h e e con omy of the F lipNpik Ecosystem : The u se rs
p ur c h asin g p r o d ucts and /or ser vices within the Ecosys tem by us ing t h e
F li p Np ik to ken w ill r eceive FS a s a rewa rd.
U s e r s w i t h FS m ay u s e t h e m fo r :
I . G a me s : User s can use th eir FS to play va rious ga mes on the
a pp l ica tio n . B y p ar ticip ating in the ga mes , us ers will have the cha n ce to
di s cove r pr o d ucts and /or sp ecia l of fers ;
I I . Pr o mo ti on s , d i s cou n t cou pons and exc lusive instantaneous of fers :
Th e F S ca n b e used in or d er to have a cces s to promotions , dis count
co u po n s an d exclusive of fer s at certa in loca l bus ines s es ;
I I I . Co nve r si on i n Fl i p N p i k Tokens ( F NP) : Pa rt of the Flip Socia l ob t ai n e d
by u se r s m ay b e, fo r a lim ited period, converted into FlipNpik tokens.
23
© 2018 FlipNpik. All Rights Reserved3. 2 T H E F LIP NP IK TOK E N
Th e Flip N p ik To ken (“F NP”) is the corners tone
of th e econom ic model of the FlipNpik Ecosys tem.
Th e FN P is a utili ty token, dis tributed a nd identif ied
on th e S tellar P latform.
Th e c h arac ter istics of th e FN P token a re deta iled below.
3 .2 .1 USE O F THE FL I PNPI K TOKEN
Th e F N P is a utility token d estined for a cquiring va rious goods a nd
s e r v ice s an d fo r car r ying out various tra ns a ctions , a nd this only (i) on t h e
F l i p Np ik P l atfor m and ( ii) b etween members (us ers a nd bus ines s es ) of
t he F l ipN pik P latfor m . I n no cas e the FNP may be us ed for purcha s i n g
g o od s an d s er v ices outsid e th e FlipNpik Pla tform.
I t w i l l b e p os s i b l e to obt ai n FNP in the following ways:
I . D u r in g th e P r e- S ale, th e P r e-ICO a nd the ICO ;
I I . B y co nve rting its FS to FN P (option of fered for a limited dura tion an d
a m o u n t of F N P ) ;
I I I . B y bu y in g FN P on th e seconda r y ma rket ( consult the sec tion on ri s ks
d e ta i l e d b e l ow);
I V. I n exc h a nge fo r ser v ices r endered to the bus ines s ;
V. A n d fo r mer ch ants, by selling their products a nd s er vices to us ers.
Us e r s w i t h FN P m ay u s e t h e m to:
I . P ar t ic ipate in gam es;
I I . B u y , of te n on p r efer ential terms , goods or s er vices ;
I I I . O btain p r om otions, d iscount coupons a nd exclus ive of fers ;
I V. B e co me an Am b assad o r P artner of a bus ines s a nd thus genera te
i n co me (t h is op p or tunity is expla ined in deta ils in the next s ection) .
Ke ep in min d th at w h enever users will s pend FNP for products or s er vi ce s
of fe r e d o n t h e Flip N p ik P latfo rm, they will receive Flip Socia l a s a reward .
In a d d itio n , using FN P w ith in g a mes will provide us ers with grea ter
be n efits th an th ey nor m ally would have if they ha d us ed Flip Socia l .
24
© 2018 FlipNpik. All Rights Reserved3 .2 .2 T HE AMB ASSADOR PARTNER STATUS
Us er s w it h FN P w ill h ave th e opportunity to become a n Ambassado r
Pa r t n e r of a b u s i n e s s on th e FlipNpik Platform. As a n a ctive pa rtne r on
t he F l ip Np ik P latfor m , th is user will receive f rom the mercha nt, 20 % of
t h e b u d g e t al l ocate d by t h e l atter for s pecif ic s er vices of fered on t h e
F l i p N pik Pl atfo r m , such as increa s ed vis ibility, the pos ting s chedule r,
a cce s s to t h e online stor e, sm a rt da ta a cces s , the ma rket pla ce, the
a ug m e n te d r eality and o th er s er vices .
COMMERCE ABONNÉ SERVICES PREMIUM FLIPTECH DYNAMISATION & DÉVELOPPEMENT
SUBSCRIBED BUSINESS FLIPTECH PREMIUM SERVICES Enhancement and development
800 FNP
600 FNP
E n h an ce m en
Dynamisation det
of tl'écosystème
h e E co sys tem
&
& Deve l o p m en t
Développement et
a nd
commercialisation de
1000 FNP
◎
800 FNP co m m e r c i a li za tion
of la
t hplateforme
e p la t form
=
200 FNP 200 FNP
CO-CREATO RS
CO-CRÉATEURS FL IPTECH
FLIPTECH
To b e co m e a n Am b assad o r P artner of a bus ines s ; the us er mus t:
I . Make a d ep o sit of 5 0 0 FN P , in order to obta in the title of exclus i ve
A mb a ssad o r P ar tner . Th is d ep os it is ref unda ble.
I I . H ave r e c r u ited for th e p ar tnered bus ines s a minimum of 3 a ctive u se rs
(a n a c t ive u ser is a user w h o carries out a minimum number of elig i bl e
a c t io n s p e r week o n th e Flip N pik a pplica tion).
To b e e n t itl ed to 20% of th e b udget a lloca ted by the bus ines s ,
A mb a ssad o r s m ust ensur e to ma inta in a ctive, on the FlipNpik Pla tform ,
t he r e c r u ite d custo m er s as wel l a s the bus ines s (a n a ctive bus ines s m u st
h ave a m in imum num b er of p os ts broa dca s ted monthly on the FlipNpi k
Pla t fo r m ).
Th e A m bassad o r P ar tner w ill help boos t the online pres ence of the
busin e ss. I n ad d itio n, th e Flip Npik tea m of Fliptech will provide s up port
to o l s to A mb assad o r s in or d er to a llow them to better s er ve their
busin e sse s and keep th em active.
It i s im po r tant to note th at th e compens a tions thus obta ined have n o
l i m it b e ca u se th ey ar e no t cap ped, a nd tha t us ers have the opportu n i t y
to be co me Am b assad o r P ar tner for a s ma ny s hops a s they wis h.
Th e r e ’ s eve n th e p o ssib ility of selling one’ s A mba s s a dor Pa rtner righ t s
fo r a p a r t ic u lar b usiness.
25
© 2018 FlipNpik. All Rights Reserved3.2 .3 LO SS O F T HE AMBASSADOR PARTNER STATUS
A u s e r ca n , wh ile r esp ecting the conditions s et out a bove, become t h e
excl u s ive A m b assad o r P ar tner of a bus ines s loca ted in the director y, i f
t his b u s in e ss d o es not, at th at time, have a des igna ted Amba s s a dor .
Th e am bassad o r P ar tner m igh t los e his right to a bus ines s , if the us e rs
w h o m th ey h ave r ecr uited r ema in ina ctive, or if the bus ines s is ina ct i ve .
Th is r ig h t of Am b assad o r P ar tner will then become ava ila ble on the
Pla t fo r m o n ce again.
In t h e ca se of th e loss of th e A mba s s a dor Pa rtner s ta tus , the us er w i l l
r e ce ive th e 5 00 FN P initially depos ited.
Th is p a r t n e r sh ip m ech anism will boos t the online pres ence of the
busin e ss v ia a co - cr eative value colla bora tion between the us er a nd t h e
m er c h an t.
Please n o te th at it is p o ssib le at a ny time for a us er to res ell his
A mb a ssad o r P ar tner ’s r igh t on the s econda r y ma rket, a nd it ca n then be
s o l d at a h igh er p r ice.
3 .2 .4 VA L UE PROPOSI TI ON
Th e F NP to ken w ill b e a valuable vehicle within the FlipNpik Ecosys te m .
Th e va l u e of th e FN P w ill b e correla ted to the proper development an d
t he wid e u s e of th e P latfor m ( Rea d the s ection on ris ks deta iled in t h i s
d o c u m e n t ).
Th is va l u e is b ased on two m ai n a xes :
A U t i l it y Va l u e :
I . Acq u isit i on of good s an d ser vices : All goods a nd s er vices ava il abl e
o n th e F l ipN p ik P latfo r m m ust be pa id for with FNP or FIAT (conver te d
to F N P in th e system at th e time of the pay ment). It will a ls o be mo re
a dvan tage o u s fo r th e user to us e the FNP in order to a cquire the good s
a n d s e r v ice s of fer ed o n th e P latform. In a ddition, a ll pay ments to the
A mb a ssad o r P ar tner s of th e b u s ines s will be in FNP token.
I I . G a me s : Wh enever a user us es FNP ra ther tha n FS to pa rticipa te
i n t h e gam es, th ey w ill th en b e entitled to higher benef its tha n they
n o r mal l y would h ave h ad if th ey ha d us ed the FS.
I I I . Ac ti ve P art i ci p at i on : Users wis hing to play a n a ctive role withi n t h e
F l i p N pik E cosystem , by b ecoming Amba s s a dors Pa rtners of one or seve ral
busin e sse s, must h o ld and d epos it FNP in order to be a ble to a ctivate
t he ir titl e s of Am b assad or s P artners . The FNP may thus a llow a us er to
be co me A m b assad or P ar tner of one or s evera l bus ines s es a nd benef i t i n
r e tu r n , fo r active p ar ticip atio n in the lifes pa n of the bus ines s , f rom 20%
of ce r t ain b u d gets allo cated by the concerned bus ines s .
26
© 2018 FlipNpik. All Rights ReservedF o r exam pl e, if a b usiness fo r which a us er is a n Amba s s a dor Pa rtner
a llo ca te s a Flip N p ik b ud get of €2 50 per month, his a ctivity of
A m bassad o r P ar tner ( r esp ecting the pa rticipa tion conditions on the
Pla tfo r m ) w i ll allow h im to earn a monthly a mount equiva lent to €50 i n
F N P (2 0 % of th e b ud get allo cated by the mercha nt). The s ums ga in e d
by th e A m bassad o r w ill co m e directly f rom the budget of the merc h an t
co n ce r n e d a nd p aid d ir ectly by him.
I V. R e sa l e of Am b as s ad or St atus : It will a ls o be pos s ible, a s menti on e d
pr ev io u s l y , for Am b assad or P artners to res ell their right on the FlipNpi k
m a r ke t ( R e ad t h e s e ct i on on risks detailed in this doc ument) .
V. D i sco u n t : Many p r o d ucts a nd s er vices s old on the FlipNpik
a p p l ica tio n w ill b e of fer ed w ith dis counts for pay ments ma de in FNP
ra t h e r th an FI AT. Th is w ill h elp increa s e the intrins ic va lue of the FN P , as
we l l as to c r eate a d em and w ithin the FlipNpik Ecosys tem.
A S o c ia l Va l u e :
Co m m u n i t y Con t ri bu t i on : Although not ea s ily qua ntif ia ble, the use of
t he F NP to ken in th e Eco system will res ult in ma ximizing the impa c t on
l o ca l e co n o m ies.
It is th e r efo r e a w inning ch oice for the community, which will contri bu te
to stim u l a te and ensur e th e su s ta ina bility of loca l s hops .
S o c ia l I mp act : t h e h ol de rs of the F lipNpik token contribute to the
e co n o my of t h e i r n e i gh b orh ood
A n A m bassad o r P ar tner of a b us ines s will a ls o collect F lipNpik token s
d i r e c tl y fr o m h is b usiness in r eturn for his s er vices a nd for the us e of t h e
a p p ’ s p r e m iu m ser v ices by h is bus ines s .
Th e A mb a ssad or P ar tner m ay ta ke over pa rt or a ll of the ma na geme n t
of s o c ial m ed ia and online v isi bility for a loca l bus ines s . The FlipNp i k
a p p l ica tio n b ecom es a social media ma na gement tool for the
A m bassad o r .
QUALITY OF LIFE local consumer FNP TOKENS
neighborhood vitality NEIGHBORHOOD local business
LIFE
LOCAL ECONOMY
FNP TOKENS
local business
local consumer /
INCREASED VISIBILITY
ambassador
27
© 2018 FlipNpik. All Rights Reserved4 . TE C H NO L OG Y
D EV E LO P ME NT
Th e d eve l o p m ent of o ur Mob ile a nd Web a pps follows a n a gile
m et h o d o l o gy ap p lied by a team of developers combining interna l an d
exte r n a l r e s our ces. I n o r d er to increa s e ef f iciency a nd a ccounta bilit y ,
we w il l co n d uct all m ajor d evelopment rela ted to the FlipNpik pla t form
inhouse.
G L O B A L ARC HITE C TU RE
T E C H NO LOG Y S TAC K
TEC HNO LOGY HO STING
WEBSITE www.flipnpik-ww.com Wordpress AWS
WEB PORTAL\BACKEND Express.js AWS
Angular.js
Node.js
PHP API
MySQL
MOBILE APP iOS Swift
MOBILE APP ANDROID Java
28
© 2018 FlipNpik. All Rights Reserved4 . 1 ST E LL AR BLOC KC HAIN
Th e F l ip Np i k P l at form an d t ransac tion management are built aro u n d
a hy b rid infrastruc ture :
F l i p S o ci al t ran s act i on s : Centra lis ed ma na gement on
th e F l i p N p ik P latfo r m .
F NP toke n t ran s act i on s : Ma na ged on the STELL AR blockcha i n ,
al l ow ing th e traceab ility a nd verif ica tion of the tra ns fers of
va l u e b etween th e p layers in the Ecosys tem.
The S te l l ar platfor m of fer s th e a bility to s upport a la rge number of
t ra ns ac t io n s w ith a ver y low cos t per tra ns a ction.
S te l l a r a l so of fer s a m ech anism for identity checks which a llows a h i g h
level of s e c u r ity and transp ar ency. A ny tra ns a ction ma de within the
E co sys te m in FN P w ill b e r ecorded on the Stella r pla tform. At the ti m e
of th e I CO , t h e FN P token w ill be is s ued a nd va lida ted on the Stellar
p l atfo r m, a n d all transactio ns will meet the requirements of s ecurit y an d
K YC .
We al so of fe r th e fed eratio n approa ch in order to a llow optima l
m an age m e nt of user acco unts a nd f low of tra ns a ction on the FlipNpi k
P l atfo r m . I n th is sense, all FN P receive or s end tra ns a ctions between
us e r s of t h e Flip N p ik P latfo r m who a re s ubs cribed to the federa tion
s e r v ice g o t h r ough th e Flip tech ba s e a ccount.
The n u mb e r of FN P tokens ow ned by ea ch us er is then tra cked on t h e
F li p Np ik P l atfor m d ir ectly.
BUSINESSES
USERS FLIPNPIK PLATFORM
PARTNERS
AMBASSADORS
HORIZON SERVER FNP TOKEN
ISSUING ACCOUNT
BLOCKCHAIN
STELLAR-CORE
BASE ACCOUNT
FEDERATION SERVER
CONTRIBUToRS
EXTERNAL USERS
29
© 2018 FlipNpik. All Rights ReservedE l e m e n ts of t h e F l i p N p i k Eco system
M e r c ha n t s : Th e m em b er s of the FlipNpik Pla tform tha t have the rol e
of m e r c h an ts. Typ ically, th ese members a re ow ners of bus ines s es on t h e
Pla t fo r m .
U se r s : A l l th e m em b er s of t he FlipNpik Pla tform who do not have t h e
m er c h an t r ole.
A m b a ssa dor part n e r : User s who hold a right of exploita tion of a
busin e ss h ave th e Am b assad or Pa rtner role.
F l i p Np ik P l at form : Th e Flip Npik Pla tform including the web por t al as
we l l a s th e m o b ile ap p lication.
F e d e ra ti on Se r ve r : A ser ver tha t follows the Stella r s ta nda rd to c re ate
t he map pin g b etween S tellar IDs in ema il forma t a nd the IDs of the
a cco u n ts wa llets ad d r esses. This s er ver will be us ed in the FlipNpik
E co sys te m in o r d er to so lve and ma na ge the identities of us ers a nd
m er c h an ts accounts.
Ho r izo n S e r ve r : A ser ver th at ma kes the link / interfa ce between t h e
i n te r n a l F l ipN p ik netwo r k and the Stella r Blockcha in network . All
t ra n sac t io n s generated o n th e FlipNpik Pla tform or a re intended fo r a
us er o r a m er ch ant o n th e P latform mus t go through this s er ver.
F NP To ke n Is s u i n g Accou n t : Stella r a ccount tha t will be us ed to
g e ne ra te th e FN P to ken. Th ese tokens will be s ubs equently tra ns ferre d
i n to t h e B ase Acco unt in or d er to ma na ge tra ns a ctions .
B a se Acco u n t : S tellar account tha t will be us ed to ma na ge a ll
t ra n sac t io n s in FN P generated by, or intended for, a us er of the Flip Npi k
E co sys te m .
B l o c kc ha i n Ste l l ar-Core : The core of the Stella r network tha t
co n tr ibu te s to th e valid ation of tra ns a ctions in FNP.
E x te r n a l Con t ri bu tors Us e rs : Anyone who holds FNP tokens but wh o
d o e s n o t u se th e fed eratio n ser vice. Us ua lly, thes e contributors a nd u se rs
h ave th e ir ow n S tellar wallet outs ide the FlipNpik Pla tform.
30
© 2018 FlipNpik. All Rights Reserved5. TERMS O F TH E I CO
5 . 1 I CO I MPO RTANT INF O RMATIO N
The co m me r cialization of th e FNP will begin on May 1s t, 2 018.
The sal e s p r ocess w ill consist of 3 pha s es :
I . P r e sal e : P er iod star ting on May 1s t, 2 018 a t 8h00 UTC /GMT,
e n d in g o n June 30, 20 1 8 or at the da te of completion of the s a le of 105
m i l l io n F N P tokens;
I I . P r e - I CO : P er io d star ting on July 1s t, 2 018 or a t the da te of cl osi n g
of t h e p r e - s ale p er io d and end ing on Augus t 3 1, 2 018 or a t the da te of
re a l iza tio n of a 1 05 m illio n ad ditiona l FNP tokens ;
I I I . I CO : P er io d star ting o n September 1s t, 2 018 or a t the clos ing
da te of t h e p r e - I CO p er iod and ending on the da te of a 14 0 million FNP
to ke n s sal e and at th e latest by October 3 1, 2 018, unles s s ta ted othe r wi se .
F li pte c h r e s er ves th e r igh t, at its s ole dis cretion, to cha nge the open i n g
o r cl o s in SE
g RV
daICtes
ES ET of
FONth
C TIe
ONp
NAr esale
LI TÉS periods of pre - ICO a nd ICO. The f inal
c lo sin g d a te of th e I CO m igh t then be moved la ter tha n October 3 1 , 2018
o r a dCompany
van ce d b efo r e th is d ate. Fliptech SAS
Industry Social media
I n s u c h a ca se, th e new d ates will be publis hed a t the following a dd re ss:
Description A Blockchain-based social media tailored for local businesses
w ww. f l ipn p ik .io
ICO SUMMARY
Targeted HardCap ETHER HardCap : 115 000 ETHER // SoftCap : none
Targeted HardCap EUROS 35 Millions Euros
Token symbol FNP
1 ETH = 3 043,5 FNP
FNP crypto token price
1 FNP = 0,00032857 ETH
ICO type Utility Token
Subscribers Individual ( not consumer ) & professional
Token sold at ICO (1) (2) 350 Millions FNP
Token bounty and management 150 Millions FNP released over 1 year
Token reserve (3)
500 Millions FNP released over 4 years
Total FNP released at ICO 425 Millions FNP
Total FNP released after ICO (over 4 years) 575 Millions FNP
Total FNP supply over 4 years 1 Billion FNP
Crypto-currency accepted ETH
Fiat currency accepted EUR
KYC Yes (ID or passport)
N ote: ( 1 ) p r e- sale (105M), pre-ICO (105M) a nd ICO (140M). (2) 15% of t h e am ou n t rai se d d u ri n g t h e pre - sal e wi l l be u se d to f i n ance
th e I CO f und rais ing (3 ) Socia l Mining (3 50M) & Pa rtne rsh i p (150M)
31
© 2018 FlipNpik. All Rights Reserved5. 2 D I ST R I B U T I ON OF THE F LIP NP IK TOK E N
A to t al of 1 00 0 0 00 00 0 Flip Npik tokens will be crea ted, dis tribute d
ove r 4 ye ar s in th e fo llow ing way:
ICO TOKEN DISTRIBUTION
425 MILLIONS FNP
ICO-PERIOD
32%
MARKETING
9%
MANAGEMENT
ICO 350M
9%
PRE-ICO PERIOD
25% PRE-SALE PERIOD
25%
POST-ICO TOKEN DISTRIBUTION OVER 4 YEARS
575 MILLIONS FNP
200M
87,50 M
125M 125M 125M
MILLIONS
37,50 M
87,50 M 87,50 M 87,50 M
37,50 M
37,50 M 37,50 M 37,50 M 37,50 M
1 2 3 4
YEARS
MARKETING Management Partnership Reserve Social Mining Reserve
32
© 2018 FlipNpik. All Rights ReservedTh e 1 b il l io n Flip N p ik tokens iss ued during the ICO will repres ent th e
s i n g l e m o n ey sup p ly of th e FlipNpik Ecosys tem on the Territor y (Eu rope
a n d o t h e r countr ies of th e wo rld excluding North America ) opera ted by
F l i p te c h . However , th e m o ney s upply could increa s e by 50% if Flipte c h
o r an af fil iated com p any op era tes a nother territor y s uch a s the Uni te d
St a te s an d / or Canad a.
5 . 3 AVA I L A BILITY O F TO K E NS
Th e pr e - sal e and th e p r e- I CO periods ca nnot ea ch exceed more than
30 % of th e total to kens ( 35 0 000 000 FNP tokens ) on s a le for the ICO,
to tal l in g a m axim um of 1 0 5 m illion tokens per period. The rule of th e
“ f i r s t co me , fir st ser ved ” w ill b e a pplied, with a n a utoma tic ref und to
s ub sc r ib e r s b eyond th e lim it, or a pos s ible pos tponement to the nex t
ph a se if agr eed to th r o ugh m utua l a greement.
Du r in g th e p r esale p er io d :
I . 1 5 % of a m o unts collected will be relea s ed a nd us ed by Fliptech i n
o r d e r to fin a nce th e I CO;
I I . To ke n s sold at p r e- sale w ill be s ubject to a block ing period deta i l e d
be l ow:
D IS CO UNT O B TA I NE D BLOCK I NG PE RI O D
Between 15% and 25% up to 1 months
From 25% to 35% up to 2 months
From 35% to 50% up to 3 months
I I I . Th e is su ance and d istr ib uti on of tokens will be executed under a
m a x im u m p er iod of 1 5 d ays following the clos ing da te.
At th e e n d of th e sales p er iod of the ICO :
I . Th e is su ance and d istr ib ution of tokens will be executed under a
m a x im u m p er iod of 1 5 d ays following the clos ing da te of the ICO;
I I . To ke n s sold d ur ing th e I CO will be f reely us a ble a nd tra ns fera ble u pon
t he ir a l l o ca tio n;
I I I . To ke n s d istr ib uted as p ar t of the (1) Bounty progra m for the
i n f l u e n ce r s, ad v iso r s, m ar keting a nd other colla bora tors a s well a s (2) t h e
F l i p Np ik of Flip tech team w ill be dis tributed a t the ra te of 50% per ye ar
n o t ye t p a ssed ;
I V. To ke n s p laced in r eser ves ( pa rtners hip a nd s ocia l mining) by Flipte c h
w i l l b e r e l e ased over a p er iod of 4 yea rs (2 5% per yea r, not yet pa s se d ).
33
© 2018 FlipNpik. All Rights Reserved5 . 4 PR I C E A N D COND ITIO NS OF ACQU IS ITION
Du r in g th e I CO sale p er io d , th e tokens will be of fered a t a s ingle rate
a t 1 E th e r = 3 043,5 FN P
H oweve r , d is counts w ill b e availa ble during the pres a le a nd pre-ICO
pe r io d s. Disco unts of fer ed d uring the pres a le period will be of 15% to
50 % , d e p e nd ing o n th e p ur ch as ed a mount of FNP.
Du r in g th e p r e - I CO p er io d , d iscounts will be of 5% to 10% dependi n g on
t he p u r c h a sed am o unt of FN P.
Du r in g th e I CO sale p er io d , p ay ments may be ma de in
C RY PTOCUR R EN CI ES and /or FIAT (EUR).
Th e f u l l am ount is d ue and p aya ble a t the time of the order. The pay m e n t
i s mad e befor e th e attr ib utio n a nd deliver y of the ordered tokens .
Th e n u mb e r of to kens assigned when ordering in cr yptocurrencies wi l l
be cal c u l a ted on th e b asis of 0, 0003 2 857 Ether by FNP. For a ny pay m e n t
i n cr y pto c u r r encies o th er th an in Ether, the number of a lloca ted toke n s
m ay va r y a cco r d ing to ch anges in the cours e of the cr yptocurrencies
us ed by th e client, co nsid er ing the period a nd fees incurred to conve rt
a n d co m pl e te th e o r d er in Ether.
Pay m e n t s can also b e m ad e in Fia t money, a nd the number of token s
a s s ign e d fo r an or d er p aid by Fia t will be ca lcula ted a f ter dis count
ba s e d o n th e m inim um b asis of 0. 10 Euros for 1 FNP or, upon decisi on
of t h e co mp any on th e b asis of 1 Ether for 3 04 3 , 5 FNP, following t h e
co nve r s io n of th e Fiat am o unt in Ether us ing Ether/Fia t excha nge ra te s
i n fo r ce o n th e ad d r ess h ttp s://www. k ra ken. com (excha nge ra te) a t t h e
Co n f ir m a t i on Date .
Th e pay m e nt is d eem ed m ad e a nd received on the da te of conf irmat i on
to th e c u s tom er of th e co llection of the a mount by Fliptech, a nd th i s
a t t h e l ate st 24 h our s af ter th e da te of receipt of the pay ment (the
« Co nf ir m a t i on Date » ) .
Th e r efo r e , th er e m ay b e, b etween the time of va lida tion of the order by
t he c u s to mer , th e r ecep tion of his pay ment a nd the Conf irma tion D ate ,
ce r t ain f l u c t uatio ns in th e level of the excha nge ra te. Thes e f luctuat i on s
m i gh t im pact th e num b er of tokens a s s igned to the cus tomer.
Th e c h o s e n exch ange rate w ill be provided by the K ra ken excha nge
pl a tfo r m (h t tp s://w w w.kraken.com). Tra ns a ction fees will be cha rged to
t he c u s to mer .
34
© 2018 FlipNpik. All Rights ReservedDu r in g th e p er iod b etween th e order a nd the deliver y of tokens , f ia t or
c r y p to c u r r e ncies p aid by th e cus tomer a re convertible a nd pres er ved by
F l i p te c h , s u b ject to 1 5 % of th e collected a mounts during the pre-s al e
pe r io d u se d by Flip tech up o n receipt for f ina ncing the ICO.
A l l p r ice s l isted and d isp layed a re es ta blis hed duty-f ree a nd a re exe m pt
f rom a l l al l ocations no t sp ecifica lly deta iled.
Th e d e l ive r y of any title r ecognizing a n obliga tion to pay does
n o t co n s titute a p ay m ent (any bill of Excha nge mus t be a ccepted
befo r e h a n d ). Any p r ep ay m ent is ma de without dis count.
5 . 5 SE CO NDARY MARK E T
F l i p te c h w il l d ep loy its b est ef forts s o tha t the FNP following the ICO
i s l is te d a s fa st as p ossib le o n the Excha nge pla tforms . The na mes of
t he p l a tfo r m s w ill b e p r ov id ed a f ter conclus ion of the ICO. We draw t h e
a t te n tio n of p o tential FN P p ur cha s ers on the ris ks deta iled below.
F l i p te c h w il l also m ake sur e to communica te a s s iduous ly with FNP
h o l d e r s ab o ut th e p r ogr ess of the FlipNpik Pla tform development.
5 . 6 E ND O F SALE
If , a t th e e n d of th e sales p er iod, uns old tokens rema in, thes e will b e
a dd e d to t h e p ar tner sh ip r eser ve who initia lly holds 150 000 000 toke n s.
O n t h e o t h e r h and , if, at th e end of the s elling period, orders excee d e d
t he n u m be r of to kens availab le, they will be a s s igned to cus tomers i n
c h r o n o l o g ica l o r d er . Or d er s th at ca nnot be honoured will be ref unde d to
c us to me r s w ith in a week using the origina l method of pay ment.
5 . 7 FLI PT E C H R E SE RV E S & G OV E RNANC E CO MMITTE E
5.7.1 G OV ERNANCE COMM I TTEE
Th e G ove r n a nce Com m ittee w i ll be formed of three independent
m emb e r s. Th eir m ission w ill b e to:
E n su r e th at P ar tner sh ip a nd Socia l Mining res er ves a re us ed i n
a cco r d a n ce to th e b ud gets, action pla ns , policies a nd procedures
s ub mitte d a nnually by Flip tech’ s ma na gement;
M a ke r ecom m end ations a nd propos e mea s ures to promote th e
va l o r izatio n of th e FN P to ken a nd the FlipNpik Ecosys tem.
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