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A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
QUARTER 1 2019

A PRIME
CUT ABOVE
THE REST
ONE ENTREPRENEUR’S UNLIMITED BUSINESS THINKING

Fostering        Be pitch-        Find your
creativity        perfect           funding
    Page 07         Page 09          Page 13
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
CONTENTS
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
The Business Boost – Edition no. 2
Make your product sell               02
The “5 Whys” of better business      03
Foster creativity in the workplace   07
Pitch perfect presentations          09
Focus on building a business         11
Choose the right business funding    13
Take your business anywhere          15
Business profile – Danie Prinsloo    17
Open more business doors             19
                                     21
                                                                            07                     13
Create your own future
Best business acquisitions           23

  TAKE YOUR

  OUT-OF-OFFICE

                               15                                                                  17
Editor’s Letter
                                      Dear readers and entrepreneurs,

                                      I am proud to invite you to enjoy the second edition of The Business

                                      Boost. Inside you will find curated articles and interviews put together

                                      with the goal of giving you the tools you need to launch or grow your

                                      unique business.

                                      As always, we understand that your business is big business to you,

                                      and wish to help you make it bigger.

                                      Megan Nicholas
                                      Managing Executive:
                                      Sales And Distribution – Telkom CSB
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
01   Telkom Business
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
Make your product,
then make it sell.
When developing a new product, it is crucial to ensure that it    Step 3: Validate your product
will appeal to, and sell in, your chosen market. The following    You need to validate your product to see if there is a
steps will help you strengthen your product concept and           market for what you want to sell. The lean startup method
desirability, while ensuring its market suitability.              recommends that you create a minimum viable product,
                                                                  which is the absolute bare minimum service or product that
Step 1: Define your value proposition                             will allow you to get customers to see how they interact
According to new research, people often reject creative           with your main idea.
ideas when faced with uncertainty. Research has revealed
a negative bias toward anything that people deem to be            Entrepreneurs often make the wrong decision of waiting
new. What this means for entrepreneurs is that, for your          until the product is “perfect”. If you don’t receive customer
customers to gain a true understanding of your product,           feedback from the beginning, then how can you be
you cannot approach your target market with just an idea          sure that there even is a market for it? Rather build the
- you need to present them with a tangible product.               prototype and put it in the hands of your customers early.

Define one significant value proposition. Narrowing your          Once you have a viable product that your customers can
feature set down may be difficult, but bombarding your            interact with, you need to collect data and user insight
customer with too many choices will dilute the feedback           (into what works and what doesn’t), and determine whether
you need to further refine your product. To determine             it helps in solving an actual problem. With a basic offering
which feature you should initially focus on, start by             you can truly test your value proposition.
analysing major emerging trends in the industry, and
examine areas where competitors fail to solve problems.           Paul Smith, trainer as well as researcher of high-growth
                                                                  entrepreneurs, says that the experience of most startups
Step 2: Define your market                                        aligns with “the corridor principle”, which theorises that new
Define your market as accurately as possible to get a             opportunities automatically arise from every new business
deeper understanding of exactly who you are going to be           formed: “High-growth entrepreneurs work towards an
selling to. The more specific you get, the more accurately        idea and then spot another idea that leads them off in
you’ll be able to target your sales and marketing efforts,        another direction. If the entrepreneur hadn’t started in the
and choose the sales channels most receptive to your              first place, they inevitably wouldn’t have seen the second
product.                                                          opportunity.”

Conduct market research to understand whether you are             Step 4: Test-sell
meeting customers’ needs and expectations, and whether            Don’t just interview prospective customers, test-sell. As
your product will solve concerns that your customers are          serial entrepreneur Steve Blank advises: “Get out of the
dealing with on a day-to-day basis. Don’t just survey the         building.” Meet face-to-face with customers and gather
people you know, as this won’t give you the most accurate         their insights about your product. And not just a handful,
or useful information. Rather, leverage your networks             either. Try to gather specific information from as many
and social media to get more people involved, preferably          would-be customers in as a short a time-frame as possible.
influential ones, in experimenting with your product.             The more potential customers you get to use your product,
                                                                  the more feedback you can get so that you can further
Entrepreneurs often get wrapped up in their own beliefs           develop and improve on your idea.
that their idea is going to work without considering the
market’s needs. By defining your market and conducting            Listen to what works and doesn’t about your product. Test-
market research, you will soon understand if there is a need      selling could also lead to you discovering other uses of your
for your idea or if it is just going to be a waste of your time   product that you could have otherwise overlooked.
and money.

                                                                                                       Telkom Business        02
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
In running a business, you will encounter many problems           • Why? Do you ride?
to negotiate. Sometimes these problems tend to reoccur,           70% of potential customers responded no.
despite your best efforts to solve them. Reoccurring
issues are generally a symptom of a deeper underlying             • Why? Why not?
issue that must be resolved first before you’ll be able to        Most didn’t know how to ride a scooter, while others were
move your business forward. The “5 Whys” is a simple and          worried about road safety, travelling on the highway, and the
effective technique designed to determine the root cause          theft of their bags.
of a problem. This question-asking method is used to
explore the cause-and-effect relationship that underlies          • Why? For the 30% who could ride, they asked: “Why aren’t
a particular problem, and by drilling down into the layers        you buying a Vespa?”
until the business-process flaw is identified. The “5” is the
                                                                  This then opened up a number of reasons, such as financing,
approximate number of iterations normally required to
                                                                  motorbike licensing, and approval from family members.
resolve the issue.

                                                                  The fifth “why” Vespa reserved for the sales reps to answer.
The “5 Whys” technique:
The “5 Whys” technique was first introduced at the
                                                                  • Why? Did you sell a scooter this week? If not, why not?
Toyota Motor Company to find solutions to manufacturing
problems. They realised that by asking the question               Counter-measures: Vespa introduced riding lessons (for
“Why?” continuously around a specific problem, they would         free), and brushed up on the road safety stats, which they
generally get to the root cause in five attempts. By asking       shared with media. They actively began educating the
“why” several times, whether it’s five or 15, the focus will      market around Vespas being safe. Sales teams were given
be directed to the actual cause so that the problem can be        additional information to work with to convert leads into
solved permanently. It is most effective when the answers         sales.
come from people who are on the ground and actively
engaged with the process.                                         When to use this approach:
                                                                  This technique can be used to troubleshoot ongoing
How to complete the “5 Whys”:                                     problems, improve the quality of processes, and help with
1. Write down the specific problem. This will help in             team problem-solving. It is best used for solving simple to
   formalising the problem.                                       moderately difficult problems. For more complex problems,
                                                                  this approach may result in a more single-track line of
2. Ask why the problem occurs and write down the answer
                                                                  enquiry, which might mean ignoring multiple causes for
   below the problem. Each time you ask the question, look
                                                                  the problem. A wider-ranging method like the Cause-and-
   for an answer that takes into account things that have
                                                                  effect Analysis might be more effective in dealing with
   actually happened; not events that might have happened.
                                                                  complex issues. The “5 Whys” is effective, however, in that
                                                                  it can quickly direct you to the root cause of the problem,
3. If the answer you just provided doesn’t identify the
                                                                  so that you can effectively resolve the issue and avoid its
   root cause of the problem you wrote down in
                                                                  reoccurrence.
   step 1, ask “why” again and write that answer down.

4. Repeat step 3 until the team is in agreement that              The benefits:
   the problem’s root cause has been identified. At this          The “5 Whys” technique is an effective way to get to the root
   point, an appropriate counter-measure should have              cause of a problem quickly. It offers the following benefits:
   been created.
                                                                  • Simple: It is easy to use and requires no advanced tools.
Example:
                                                                  • Effective: It helps to quickly separate symptoms from
Problem: Despite the positive feedback that Vespa South
                                                                  causes and identify the root cause of a problem.
Africa was receiving, the business was failing to transact with
their customers. They needed to ask “why” from their market
                                                                  • Flexible: It works well on its own and also when combined
as well as their sales teams.
                                                                  with other quality-improvement and troubleshooting
                                                                  techniques.
• Why? Why do you love the brand but aren’t buying it?

                                                                  • Promotes engagement: By its very nature, it fosters and
Potential customers said that they would probably only use
                                                                  produces teamwork and teaming within and outside the
the Vespa if they were living in Cape Town. They couldn’t
                                                                  organisation.
associate using the scooter in Johannesburg.

                                                                  • Inexpensive: It is a guided, team-focused exercise. There
                                                                  are no additional costs.

03    Telkom Business
A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
The
“5 Whys”
of better business

                     Telkom Business   04
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A PRIME CUT ABOVE THE REST - Fostering creativity Be pitch-perfect - Telkom
6               inventive ways to foster
How well brands perform is becoming increasingly
dependent on the organisation’s ability to be creative. On
a fundamental level, this speaks to the creativity of your
                                                                     Nkala. “Whether the decision is coming from the executive
                                                                     team or management, encourage your employees to
                                                                     engage with and question the underlying assumptions of
workforce who can drive your business forward towards                the decision.” Business owners and their managers must
success. “Creative thinking lies at the heart of everything          give employees the latitude to engage in open, constructive
that a business does,” says Lizwe Nkala, managing director           debate. In empowerment cultures, business owners will ask
of Flamingo Moon. “So many businesses are good at                    their employees: “What do you think?” and “How would you
building teams and putting processes in place, but the real          handle this?” Encourage your staff to not just identify the
lifeblood of a business that increases its profit, is creativity.”   problems, but actively seek out the solutions.

Creativity is one resource you need that will distinguish            Creativity in diversity
your company and your product or service in that specific            Pixar Studios consisted of three separate buildings: one that
industry.                                                            housed the computer scientists, another for the animators,
                                                                     and the third for everyone else in the company. When Steve
Here are six tips on how to boost creativity in the workplace:       Jobs joined the company as chairman, he realised that
                                                                     the division of Pixar into silos was inhibiting creativity. He
Create innovation teams                                              believed that getting people from vastly different cultures
Set up innovative teams that are each tasked with coming             to work together would improve collaboration. Jobs insisted
up with ideas around a specific problem or how to improve            that Pixar Studios be amalgamated into one large space
on work processes within the business. Through creating              that everyone would occupy together. When it comes to
innovative teams, you are encouraging idea-sharing, which            creativity, diversity allows for an exchange of different ideas.
shows that your business values work-related creativity. The         Consider hiring not entirely on qualifications and skills, but
best innovation team is a mixture of creative and analytical         also the uniqueness that the individual can bring to your
people. Putting together a team of people who are only               business. Sometimes, selecting staff with homogenous
capable of thinking “outside the box” won’t be enough for            characteristics such as same backgrounds and qualifications
success, because the generation of the idea is only one              creates a uniform team, which diminishes creative thinking.
part of the process. The team needs to go through a series
of phases that include a creative phase to generate new              Bottom-up decision-making
business ideas, an analytical phase to understand their              Encourage your employees to give their input on matters
potential and a development phase to refine the best ideas,          that would otherwise only be discussed by upper
and then test these in the market.                                   management. “Organisations usually follow a hierarchical
                                                                     structure,” says Nkala. “It’s a given that the teams at the top
Support creativity                                                   come up with the best ideas or come up with the correct
Google set up something known as the 20% programme                   decisions, but there is nothing further from the truth than
where Google developers got to spend 20% of their working            this.” If you give your employees at the bottom of the
hours on work-related side-projects. This was introduced             structure an opportunity to role-play leadership and give
to give their employees the time and space to engage in              them a problem to solve, you will find a completely unique
innovative thinking. The policy has worked so successfully           perspective on the solutions required, which can be very
that some of their best products, such as Google News,               valuable for your business.
have originated during this creative thinking time. Create
an environment where you encourage your employees to                 Create a positive workspace
engage in creative thinking and problem-solving. Employees           Psychological studies have proven the effects of a positive
will often look to their management for confirmation                 mood on creativity. According to the various research studies
and encouragement, and you need to ensure that your                  conducted, positive moods allow for greater flexibility of
management team openly approves of innovative thinking               thinking, which allows for greater perspective on matters.
and rewards it.                                                      Allow for areas that encourage creativity. CEO of Spartan,
                                                                     Kumaran Padayachee, encourages his employees to jot
Often the reason why employees don’t think outside the box           down their ideas on whiteboards that are placed around
is because they are unsure about whether your company                the office. Google, famous for its fresh workplace approach,
supports creative suggestions. Examine the status quo                allows its software engineers to design their own desks out
within your business to see if you are rewarding risk-taking         of what resembles toy construction sets. Some even have
or discouraging it.                                                  standing desks while others have treadmills so that they can
                                                                     walk while they work. It might not have to be as left-field as
Allow your employees to question                                     Google, but a small inclusion of something that encourages
“Don’t take the first destination. Question everything,” says        creativity could produce innovative and profitable results.

07    Telkom Business
creativity in the workplace

                Allow your
              employees to
              question.

                             Telkom Business   08
Pitch-perfect
presentations

09   Telkom Business
Coming up with a great business idea is one thing, but            • Tip 4: Deal with interruptions, questions and objections
finding the right finance and/or business partners is tricky      calmly, and with respect
business. Perfecting your pitch presentations is essential for    Remember that a pitch is a conversation. You might have
your success. We’ve compiled some key points to help guide        planned to go through your slides or a document in one go,
you into creating an effective, dynamic pitch.                    and then take questions, but if your audience interrupts,
                                                                  you need to assume they have their reasons. Remain calm,
• Tip 1: Know the purpose of your pitch                           and address their concerns or answer their questions. If your
Are you hoping to get an angel investor, a shareholder            prepared pitch already answers what they want to know,
who will become part of the day-to-day running of the             then you can smile and tell them you will address their issue.
business, or a loan? If it’s a sales pitch, know where you can    If, however, your potential investor or customer disagrees
accommodate your potential customer’s requests – and              with what you say, then you need to take their point of view
where you can’t budge. Be prepared with alternatives in           to heart, and explain why you hold your position. Do this
your initial offering, in case your potential customer needs      professionally and respectfully, and present as many facts
to know more, or wants something slightly different to what       as you can to support your position.
you’re offering – you need to know where you can make
changes, and what isn’t negotiable. If you are looking for        You will notice that this is all about Tip 2: a good
suppliers or distributors, make sure you know the terms           businessman or businesswoman knows their facts.
you are hoping for, and also be prepared to learn from their
questions or requests.                                            • Tip 5: Include a clear call to action
                                                                  You need to listen to your potential investor or buyer and
“People are going to tell you to prepare an elevator pitch.       address their questions, but also remember that this is
Why limit yourself or your imagination to elevators? You          your pitch, and you need to lead the conversation. Prepare
need to think of it as your anywhere pitch. Over the past few     beforehand for what you want to say, and know where you
months, entrepreneurs have pitched their ideas to me in two       want the conversation to lead. Make sure you have a clear
far more interesting settings than elevators. One was while       call to action: “For these reasons, we believe your investment
riding a bicycle in South Africa.”                                of R1 million should be focused on developing and training
                                                                  our staff”, or “This is why our product makes sense for you to
– Richard Branson, Global CEO                                     distribute. When would you like to take delivery of the first
                                                                  shipment?”
• Tip 2: Know your facts
If you’re pitching to an investor, make sure you’ve done your
due diligence, and have all your business’s facts and figures
at your fingertips: balance sheets, details of current and
future deals, proof of all necessary regulatory and legislative
requirements, as well as realistic future projections and
valuations. If it’s a sales pitch, ensure that you know how
your product or service can benefit your audience – don’t
just sell it from your point of view.

• Tip 3: It’s about a conversation
A good pitch is one that leads to a conversation between
your business and the businesses or investors you are
talking to. It is almost impossible for your presentation to
have everything in it that the other parties want to know. So
be prepared for the discussion that will follow after you have
said your piece. If you’re not ready for what comes after the
pitch, then all the work to create your perfect pitch will have
been wasted.

                                                 Now that you’re better
                                                 equipped, go out and get that
                                                 great idea pitched.

                                                                                                       Telkom Business         10
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                                                                                         Telkom Business   12
Choosing the right funding
Whether you are in the beginning stage of starting a                Credit card: A small business that is struggling to find
business or are looking towards expanding your existing             funding could borrow against a credit card as an alternative
operations, funding capital will be top of mind. There              to receiving funding. It may be a scary option when
are several funding options that will suit your business,           contemplating increased debt, but if your business vision
dependent on which phase you find your business in. Here            succeeds, the outcome will be rewarding. Be clear about the
are some funding options to consider:                               risks you are undertaking when increasing credit limits to
                                                                    save yourself from financial pain in the future.
Asset and operating capital finance
                                                                    3. Angel investors
1. Bootstrapping
                                                                    Funding for very early-stage ventures can take the form of
Bootstrapping your business is all about using whatever
                                                                    “angel investment”, usually involving a wealthy individual
resources you have at your disposal to fund your endeavour,
                                                                    prepared to put stock in higher-risk ventures than a venture
be it your own personal savings, getting a customer to pay
                                                                    capitalist (VC) would. Angel investors generally get involved
upfront for a product yet to be developed, or even consulting
                                                                    much earlier than VCs. Sometimes referred to as “family,
as a means of selling your time to build your business.
                                                                    friends and fools”, angels come in two varieties: people
In South Africa, self-financing is the number-one form of
                                                                    you know and people you don’t know. They are usually
financing used by most business startups. Even before you
                                                                    not motivated solely by profit, and most, particularly
can consider approaching bankers, venture capitalists or
                                                                    entrepreneurs themselves, might get involved purely for the
government, you must be prepared to put some “skin in the
                                                                    enjoyment of helping a startup grow and succeed. Angels
game”. Funders will want to know how much you have placed
                                                                    are more likely than venture capitalists to be persuaded
in your own venture before they will be prepared to even
                                                                    by an entrepreneur’s drive to succeed, persistence and
consider investing. After all, if you don’t have enough faith
                                                                    mental discipline. They would have more flexibility than VCs
in your business to risk your own money, investors won’t be
                                                                    because they would be investing their own money into the
prepared to part with their own.
                                                                    startup. Friends and family members are more willing to
                                                                    invest in you and are less likely to scrutinise your business
Only certain types of businesses will suit bootstrapping as a
                                                                    idea and business plan, or to demand a high return on their
funding option, and even then self-financing may only see
                                                                    investment. However, receiving money from friends and
you through the first few months of your startup journey
                                                                    family can create personal and emotional issues that could
before you will have to consider other funding alternatives.
                                                                    have an impact later on your business. Be clear on their
Traditional startups in retail or light manufacturing, such
                                                                    expectations upfront so that their generous funding does not
as a clothing boutique, can get by with bootstrapping for
                                                                    bite you later on when your business starts to grow.
the first three to six months before they will have to seek
outside funding. An online or digital startup can survive
on bootstrapping for a year before seeking funding from             Equity investment
venture capitalists or angel funders. Banks won’t be much           1. Partners
of an option for this type of business, as they are looking for     Taking on a business partner is a big step. A partnership can
tangible assets and not an idea for the next Instagram.             be an effective means to bringing in the resources and skills
                                                                    that you and your business otherwise lack. However, it brings
2. Debt funding                                                     with it responsibilities and the possibility of financial burden.
Banks: Banks are another source of funding, but these               One of the most critical decisions in forming a business
institutions have strict criteria for granting a loan. Banks will   partnership is the selection of partners. Many partnership
almost never provide funding for a startup with untested            headaches can be avoided if care is taken in the initial
models and markets, as it is seen as too high a risk, no            selection of the right partner. You should seek partners that
matter how great the idea is. Your business would have to           bring value and understand your business vision in order for
have been in operation for at least two years. Be prepared          the partnership to complement your long-term goals.
to present a solid business model and plan and have sound
financial records that prove you have enough liquidity,             The best-performing partnerships are the ones that are high
should you default on the loan. Trust is a key requirement          on both the contractual and relational dimensions. Both
in any relationship. Entrepreneurs should build a solid             parties must implicitly trust each other but still take the
relationship with their banks, ensuring open and honest             time to contractually define the relationship upfront. “When
communication. This relationship will play a critical role in       entering into a partnership, the rules and responsibilities
establishing a proven track record.                                 must be allocated to each person,” says Gil Oved, co-founder
                                                                    of The Creative Counsel. “The partners must have roles that
                                                                    are mutually exclusive in order for the partnership to work.”

13    Telkom Business
for your business
              2. Venture capitalists
              Venture capitalists (VC) are a group of investors operating in
              a partnership to make and manage investments in young,
              early-stage companies. They are known for backing high-
              growth companies in the early stages, and many of the
              best-known entrepreneurial success stories owe their growth
              to financing from venture capitalists. VCs can provide large
              sums of money, advice and prestige by their mere presence.
              Venture capital companies typically seek out early-phase
              companies with high growth potential, and often place
              more importance on the management team, entrepreneurial
              concept and potential for aggressive growth than the quality
              of the physical business plan itself. Venture capitalists look
              for transparency and need quality information to base their
              decisions on. They also understand that business ideas are
              a dime a dozen, but entrepreneurs that can put them into
              action are invaluable.

              “No investor can make a reasonable decision without
              understanding your market traction, what value you bring to
              your customers and the length of your sales cycle,” says Paul
              Smith, researcher and trainer in the area of high-growth and
              lean startup entrepreneurship.

              Government Funding
              1. Government loans
              Government funding is offered in the form of a loan, and has
              to be paid back with interest over a specified period. The
              interest rates are much lower and repayment terms longer
              or more flexible than bank loans and can be used for short-
              term or long-term funding. Most applications are assessed
              on their own merits, but preference is given to gender or to
              historically disadvantaged South Africans.

              2. Government grants
              Government grants have been set up by the government to
              extend funding to previously disadvantaged South Africans to
              foster black economic development. Grants don’t have to be
              repaid, but there is more paperwork involved in applying for
              this type of grant. The grantee is also required to account for
              spending the money in the manner specified by the grantor.

              Don’t feel despondent when faced with the difficulties of
              funding your startup or seeking expansion funding. With the
              right preparation, outlook and attitude, you can actively seek
              out and utilise the funding option that will be the right fit for
              your business.

                                                    Telkom Business          14
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           + Free SIM & connection

          R399
           PM x 36

Standard terms and conditions apply and can be viewed at www.telkom.co.za. E&OE. *5GB Telkom Data On the Go available any time on the Telkom network.

                                                                                                      Telkom Business                 16
A prime
     cut above
     the rest

17   Telkom Business
Danie Prinsloo
Tell us a bit about yourself.                                How has having Telkom handle your ICT
I’m a Director at Country Meat, a business I started with    helped you focus on your business?
my partner. As he already owned the farm and abattoir        Technology should be used to cut down on manual
end of the business, we saw an opportunity to complete       interventions. Having the functionality to transfer calls
the value chain by adding the retail component in 2012.      helps greatly as you do not constantly have to run
My personal all-time favourite cut of meat is lamb rib.      around the shops looking for people. We can also focus
                                                             our attention on the core business itself, rather than the
What is it that you do? What is your business?               business of running the business.
We own and operate retail butcheries and restaurants.
                                                             Why should other business people and
What inspired you to do what you do?                         entrepreneurs consider Telkom?
We saw a gap in the market to deliver meat directly          Telkom has a huge network and support structure. It is
from the farm to the customer. We are passionate about       stable and does not go off for any reason.
quality products and services, and we strive to bring this
through in every part of the business, while doing so at     What advice do you have for other business
affordable prices.                                           people and entrepreneurs?
                                                             Focus on your people and systems.
What were some of the challenges you faced?
To get the right people is always a crucial challenge,       What are your plans and goals for the future?
followed by systems taking a long time to implement,         To become a household brand, known for exceptional
especially when they are not stable themselves.              quality and service.
Communicating your product offering through to the
consumer is also a challenge.                                Danie Prinsloo – Co-Founder, Country Meat Butcheries

How did you overcome these challenges?
We spent a lot of time recruiting the right people, and we
constantly coach them to improve their skill sets. We also
invested heavily in our systems and strive for continuous
improvement. We do a lot of marketing through radio and
social-media campaigns, and try to communicate and
engage with our consumers as much as possible.

Which Telkom products do you use, and how
have these helped your business?
We use Telkom landlines and ADSL. These provide us with
good connectivity to run all our systems inter-branch
as well as switchboards that enable us to communicate
seamlessly with our partners, suppliers and, most
importantly, consumers.

                                                                                                          Telkom Business   18
OPEN MORE DOORS
                        FOR YOUR BUSINESS

                        Switch your business to Telkom.
                        To us your business is the next big thing. Your ideas are growing
                        and changing the country’s economy. Your success matters
                        to us as much as it does to you. That’s why Telkom business
                        products and services enable you to concentrate on your
                        business while we take care of ICT.

Standard terms and conditions apply and can be viewed at www.telkom.co.za. E&OE.

             19        Telkom Business
OPTION 1

Get a free month’s subscription when you
sign a 24-month contract.
UNLIMITEDbusiness plans
                                            Available on
                                             DSL only

DSL/Fibre Plans & Benefits        4Mbps              8Mbps        10Mbps            20Mbps               40Mbps              100Mbps

Price (PM x 24)                  R807
                                 PM x 24
                                                   R968
                                                    PM x 24
                                                                 R1008 R1109 R1412 R1815
                                                                 PM x 24           PM x 24              PM x 24              PM x 24

Uncapped Telkom Internet              Yes                  Yes        Yes                Yes                  Yes                  Yes

Unlimited On-net Voice                Yes                  Yes        Yes                Yes                  Yes                  Yes

50c per minute to other mobile
                                      Yes                  Yes        Yes                Yes                  Yes                  Yes
operators (per-second billing)

CallAnswer, WaitingCall &
                                      Yes                  Yes        Yes                Yes                  Yes                  Yes
IdentiCall

WiFi router with 3G capability        Yes                  Yes        Yes                Yes                  Yes                  Yes

Mobile data                         1GB                2GB           2GB               3GB                  3GB                   3GB

                                                                            Standard terms and conditions apply and can be viewed at www.telkom.co.za. E&OE.

                                                                                                           Telkom Business                 20
OPEN MORE DOORS
                        FOR YOUR BUSINESS

                        Switch your business to Telkom.
                        To us your business is the next big thing. Your ideas are growing
                        and changing the country’s economy. Your success matters
                        to us as much as it does to you. That’s why Telkom business
                        products and services enable you to concentrate on your
                        business while we take care of ICT.

Standard terms and conditions apply and can be viewed at www.telkom.co.za. E&OE.

             19        Telkom Business
OPTION 2

Get a free month’s subscription when you
sign a 24-month contract.
UNLIMITEDbusiness plans
                                               Available on
                                                DSL only

DSL/Fibre Plans & Benefits           4Mbps              8Mbps        10Mbps            20Mbps               40Mbps              100Mbps

Price (PM x 24)                     R807
                                    PM x 24
                                                      R968
                                                       PM x 24
                                                                    R1008 R1109 R1412 R1815
                                                                    PM x 24           PM x 24              PM x 24              PM x 24

Including Uncapped
                                         Yes                  Yes        Yes                Yes                  Yes                  Yes
Telkom Internet

Including Unlimited
                                         Yes                  Yes        Yes                Yes                  Yes                  Yes
On-net Voice
Including 50c per minute to other
mobile operators (per-second             Yes                  Yes        Yes                Yes                  Yes                  Yes
billing)

Including CallAnswer,
                                         Yes                  Yes        Yes                Yes                  Yes                  Yes
WaitingCall & IdentiCall

Including WiFi router with
                                         Yes                  Yes        Yes                Yes                  Yes                  Yes
3G capability

Including Mobile data                  1GB                2GB           2GB               3GB                  3GB                   3GB

                                                                               Standard terms and conditions apply and can be viewed at www.telkom.co.za. E&OE.

                                                                                                              Telkom Business                 20
Create
                       your own
                       future

21   Telkom Business
LET US HELP YOU
                                                                              TAKE YOUR BUSINESS
                                                                              TO THE NEXT LEVEL.
                                                                       TELKOM AND GAGASI FM – BUSINESS BOOT CAMPS:
                                                                       In partnership with Gagasi FM, Telkom Small & Medium Business
                                                                       rolled out the highly successful Business Boot Camps across KZN
                                                                       in May 2018.

                                                                       With the aim of empowering black entrepreneurs, the Boot Camps
                                                                       gave local business people the opportunity to network, gain
                                                                       technical product knowledge, and be mentored by our experienced
                                                                       panel. Four lucky competition winners, Nellie Mkhize, Dumisani
                                                                       Meyiwa, Gugu Ndlela and Andile Mlaba also got the opportunity to
                                                                       advertise their businesses on Gagasi FM.

   PITCH THE FUTURE

BIG BUSINESS
DREAMS DESERVE BIG
BUSINESS FUNDING.
TELKOM 702 – PITCH THE FUTURE:
At Telkom Small & Medium Business, we understand that for
entrepreneurs, their business is always big business. To fulfil our
belief and provide assistance to entrepreneurs, we launched Pitch
the Future in partnership with 702 in September 2018. However,
most on-air business incubators focus on existing business. Pitch
the Future was designed to assist startups and entrepreneurs
with unique business ideas. To kick off the program, 702 and Cape
Talk listeners were invited to fill out an online Business Plan form,
detailing their unique business idea. Ten finalists were then chosen
based on the strength of their idea, and were invited on-air to be
profiled and to discuss their idea. This was followed by an event
where each participant got a chance to pitch his or her idea to
our experts to determine a winner. However, in the spirit of ‘More’,
two runners up were also selected and awarded. The winning
entrepreneur, Mbali Mavuso, received R200 000 in cash, a Business
in a Box setup, 24 months of free Telkom connectivity, and a
wealth of insight and guidance from our experts.

Due to the overwhelming success of Pitch the Future, and the
huge number of entries, we will be running the competition again       The Boot Camps were highly successful and will be run again in
in 2019. To get more details on how you can be a part of Pitch the     2019. For further information, or to book your place at the next
Future, visit telkom.co.za.                                            Business Boot Camp, visit telkom.co.za.

                                                                                                        Telkom Business        22
GET THE BEST BUSINESS
 ACQUISITION
           CASH PRICE R11 899

                                                                            CASH PRICE R17 299

                                SAMSUNG GALAXY A9                                                SAMSUNG GALAXY NOTE9
                                + FREE 5GB DATA PM x 24*
                                                                                                 + FREE 10GB DATA PM x 6*
                                + FREE 100 ALL-NETWORK
                                                                                                 + FREE SIM & CONNECTION
                                  MINUTES PM x 24**
                                + FREE SIM & CONNECTION

                                 1GB                                                              20GB
                                R499
                                PM x 24
                                                                                                 R1199
                                                                                                 PM x 24

                          Standard T&C apply and can be viewed at www.telkom.co.za. E&OE. Deals available until 31 March 2019 or while stocks last.
 *Free 10GB data PM x 6 and 5GB data PM x 24 only available on the Telkom network. **100 All-network minutes PM x 24 = 2400 All-network minutes.

23    Telkom Business
DATA Plug & Play

Sign up for more value with these
uncapped wireless deals
                        Make Voice over LTE calls and the ability
                                                                                            Full Voice and WiFi solution
                        to plug a voice handset into the router

                                                                                                         Connects
                                                                                                         up to 64
                                                                                                          devices
        CASH PRICE R1 999

                                        All 24-month contracts include a
                                       Huawei B525 LTE/LTE-A WiFi Router
                  Customers can purchase the AEG Solo Classic Style 5 device once-off to make Voice over LTE calls.

                              Business Hours – 12am-5pm                         All Hours – 24 hours

                              SmartBroadband                                    SmartBroadband
                              Wireless Uncapped                                 Wireless Uncapped

                            R599
                            PM x 24
                                                                              R899
                                                                              PM x 24

            Customers can top up with LTE/LTE-A Once-off bundles which are valid for 61 days for Anytime data and 31 days for Night Surfer data.

                                                                                                             Telkom Business          24
Telkom Business

                                   THE WAY
                                  FORWARD
                                      WITH
                                    TELKOM
                                       VoIP

The digital era is upon us, and although our faithful analogue phones
are not going anywhere, we do have an exciting new IP calling option.
Introducing IP Voice (VoIP), an alternative telephone service that
allows you to make calls over the internet. Perfect for those with fixed
(e.g. Fibre) or mobile (e.g. LTE) broadband internet solutions, IP Voice
gives you value for money with reduced costs and great call quality.
Do it the Telkom VoIP way, the future of telecommunication.

What is IP Voice?
IP Voice provides Telkom with the ability to provide voice services over
a broadband connection (Telkom broadband, third party with Telkom
ISP). The monthly service subscription costs only R50.44 per month,
excluding a customer-selected calling plan. IP Voice is great for anyone
looking for a business telephone number that is flexible, affordable and
easy to use.

  Call 10213     Click telkom.co.za/business               Visit any Telkom shop
                                         Standard T&C apply and can be viewed at www.telkom.co.za. E&OE.
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