A Trustworthy E- Platform of Healthy Food - Business Finland
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
A Trustworthy E-
Platform of Healthy
Food
Fresh Hope
Launched by a desire to improve food
safety
Reassuring Mission
Motivated by providing quality and
healthy food
Superior Selection
Representing a way of quality life
Fresh Hope Facing with the explosive growth of e-commerce, Chunbo is determined to solve the issues in society and the environment to guarantee food safety with all the farmers and suppliers who have the same mission as us.
Initiative: solving the food
safety issue in China
Nowadays, food security issue is getting worse and worse. There is more talk than
action. Our social responsibility is the starting point of spring seeding.
Chemical chaffy dish issue
Fake egg issue sulphurized ginger issue
Excessive pesticide residues issue
2014 2012
TOXIC CAPSULE Vegetable cream issue
GMO food discussion
2010
WASTED OIL
2013
TOXIC STARCH 2009年
TOXIC COOKER
2011
ADDITIVE DETECTED
Tainted steamed buns issue
2008
2010年 TOXIC FOMULA
“Cadmium rice” LEAN MEAT ADDITIVE
Decayed fruit issue
Stale meat sold by Husi Food
milk powder exposed to be fake
Tendency: great market potential for
fresh food in the next few years
Compared with the low percentage of fresh food e-commerce in the whole revenue of
agricultural produce, the room for its development of is still huge as more Chinese users are
also seeking to buy food from online.
2015
4.8 trillion
RMB 3.5%
3.8 trillion 24%
2014
RMB
36.2%
2013
12.6bn 4.05bn 49.7bn
In 2015, the revenue of China’s online The total revenue of agricultural The revenue of fresh food e-commerce
retail market is ￥3.8 tn, a year-on-year produce in 2015 reached ￥4.8 tn with in 2015 is ￥49.71bn, increasing by
increase of 36.2%. a year-on-year growth of 24.8%. 80.8% compared with that of last year.
Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch
Upgrade: new demands bought by
consumption upgrade
The fresh food e-commerce with more varieties of food have received more demands from
consumers as the food standard is higher than before.
2015 The result of consumer’s spending research
2014
2013
2.3W 2.7W 2.9W It has been common for American
middle-class families to buy from
A steady increase of the Whole Foods Market where
consumption of urban people can find healthy food, for
citizens which Chinese consumers are still
seeking.
Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch
Opportunity: healthy food as the core in
consumption upgrade
The more income one has, the more attention he/she will pay to food safety and brand.
Data resource: 2015 Report on Food Safety Research by Ipos
Positioning of Chunbo
A Trustworthy E-
Platform of
Healthy Food
Chunbo is committed to providing a
healthy lifestyle for millions of
households by integrating supply
chains through advanced IT.
品类
11 categories 3000 kinds of delicious food
Chunbo selects high quality food and living goods globally.
An all-round e- commerce platform with multi-channels Chunbo PC/WAP/Wechat E- shop/APP Cooperation with JD, Dangdang, and xiachufang.com
Reassuring Mission
All the goods you bought from
Chunbo are fresh, healthy, and
delicious, the quality of which is
guaranteed for you to share the
joy with your family.Safe Assurance=Selection+Product Standard+Hardware
Facilities+Inspection Mechanism+Supply Chain+Service
Reassuring Standard Inspection Mechanism High Quality Upstream Supply Chain
Safe Delicious Chunbo Farm
Assurance
选品 Producer alliance for
原则 Chunbo Quality safeguarding the earth
specialized
Safe Control Lab
Healthy Traceable Inspection warehouse & cold
Assurance Direct purchasing from
Mechanism China and abroad
chain logistics service
The quality control lab gives
reports based on professional Self-owned Brand
inspection of pesticide
residue, heavy metal and
veterinary medicine residue.
Set-up and Operation of Chunbo B2C PlatformChunbo Selection Standard
Customers rely on Chunbo’s strict selection standard.
Safe
Assurance Freshness Healthiness Deliciousness
Organic and additive- Chunbo follows law of It requires that the Chunbo buyers know
free natural food are nature and select those environment where about the country of
Chunbo’s priority, and precious delicacies grains, eggs, poultry, origin very well and
then comes the bestowed by nature in and seafood come only select the best
national green food the right time. from must be natural quality products in the
standard. and pollution-free. core production area.Chunbo Self-owned
Goods Standard
“Chunbo BEST” and “Chunbo Quality Control” are the two admittance standards for all
Chunbo goods.
Chunbo BEST is developed in accordance with The standard is developed in accordance with
national standards of GB/T5009.192-2003
Specifications for Certification of Organic Products Determination of Clenbuterol Residue in Animal
issued by the Certification and Accreditation Foods and GB/T 5009.199-2003 Rapid Determination
Administration of the PRC and Standards for of Organophosphorus and Carbamate Pesticide
Organic Products issued by the General Residues in Vegetables issued by National Health and
Family Planning Commision of the PRC, which
Administration of Quality Supervision, Inspection specifies the restrictions on 64 types of pesticide
and Quarantine of the PRC. These certifications residue, 3 types of veterinary medicine residue and 5
specify the non-existence of 186 types of pesticide types of heavy metal contents for all raw food. It also
residue, 31 types of veterinary medicine residue specifies that packaged food shall not contain 15
types of synthetic colorings and 12 types of synthetic
and restrictions on 5 types of heavy metal contents antiseptics.
for all raw food. It also specifies that packaged food
shall not contain over 2,000 types of additives
including bleaching agents, leavening agent,
colorant and antiseptic.Chunbo Self-owned
Goods Standard
The inspection mechanism detailing 8 categories of products
Grain Poultry Seafood Dairy Products
Chunbo quality control Chunbo quality control Chunbo quality control Chunbo quality control
standard & Chunbo BEST standard & Chunbo BEST standard & Chunbo BEST standard
Inspection frequency: every Inspection frequency: every Inspection frequency: every Inspection frequency: every
batch three months half year/ three months half year
Water Edible Oil Eggs Other Prepackaged
Chunbo quality control Chunbo quality control Chunbo quality control Food
standard standard & Chunbo BEST standard & Chunbo BEST Chunbo quality control
Inspection frequency: every Inspection frequency: every Inspection frequency: every standard & Chunbo BEST
half year half year batch Inspection frequency: every
half yearChunbo Quality Control Lab
The lab was built in the core warehouse area by senior experts from food safety field.
We built the quality control lab in accordance with the requirements of national medicine filling. The lab, made up of 8 professional
inspection experts, is equipped with six precision detectors from Japan and we issue traceable safety control reports where every product
has its own ID.
Molecule-level inspection by Chunbo Quality Control Lab only for your safe assuranceTraceable Quality Control Mechanism We perform food quality inspection on a molecular and issue traceable safety control reports for our customers’ peace of mind.
Traceable Quality Control Mechanism Customers can refer to the report which will be issued after every batch inspection.
Chunbo Farm, a demonstration base in the new era
We now have three farms located separately in Miyun District, Beijing, Fengning District, Hebei, and
Chongming Island, Shanghai, where fresh products grown with new technology are supplied directly.
Senior managers from Internet
Organic from soil to Eco-planting system and
firms & fruit and vegetable
planting smart pest control
farm experts
Chunbo farm has passed ECOCERT and (NOP) 7 CFR 205. In the planting process, we strictly adhere to those standards where
chemical fertilizer and pesticide are prohibited to do the planting in a natural way for your health and the eco-system of the
earth.
Chunbo farm produces hundreds of organic vegetables every day for Chunbo customers.Producer Alliance for Safeguarding the Earth These producers and farmers are proven qualified long-term partners of Chunbo in China. These 13 farmers recognized by Chunbo, are a group of new producers relying on diligent work not pesticides. Starting by caring for their own families, they extend this care to more people by providing tens of millions of households with their fresh agricultural products. Now there have been more than 40 EU members providing healthy and high quality products for Chunbo users.
Seek superior suppliers globally,
Establish deep cooperation
Procurement overseas & suppliers-built order have become cooperation normality
Norwegian
Seafood
Meat & Livestock 全球优质供应商
INAPORCRC Korea Nonghyup Italian Trade Agency
Australia Limited
Council
Australian brain-fed Lambrusco sparkling
Icy fresh salmon sashimi French pork ribs Korean pickles
steak wine
We cooperate with almost 30 government representatives and food industrial associations. They
recommend us the most representative local high-quality food ingredients. Meanwhile our
professional overall investigated at origins to select around 500 top food brands which are coincident
with chunbo safety standard.
More than 300 brands supply around 1500 global superlative delicaciesChunbo’s self-owned brand
products have become chunbo
stars
We have developed several high-quality, low-payment, own-brand product series which are
popular including chunbo farm, deep sea canteen, happy pig, earth kitchen, all from nature,
flower season, enjoyable gifts and so on.Self-built warehouse and full-process cold
chain logistics ensuring superlative fresh
Our self-built specialized warehouse of 8,000 m2 and cold chain logistics guarantee the
freshness of all the food products.
The two warehouses separately in Beijing and Jiangsu are both equipped with 5 temperature zones.
The total refrigeration area is up to 4,500 m2. Our cold chain covers picking, inspection, packaging,
and delivery.
Better storage and logistics management means faster delivery so as to keep the food as fresh as
possible.Strategic cold chain logistics until the last 1 km
Delivery at a specified time in cities where we can deliver directly to users who can open and
check the goods face-to-face.
You can buy things through Chunbo PC website, WAP, wechat shopping mall, and APP to save your
time and enjoy our convenient logistics. The separate packages and sealed transportation prevent
secondary pollution efficiently.
Fast delivery makes sure that you enjoy fresh food every day.Chunbo Detailed Back-end Performance System
The performance system is where major cost comes from for e-commerce and
its efficiency directly impacts the Break-Even Point.
Control on Chunbo applies WMS system and controls the delivery mistakes within 1/100,000.
Performance
Mistakes
Performance The WMS System can make the best use of shelf space. And applying automation
Improvement and good management improves the workers’performance efficiency.
Recycling on Chunbo uses recyclable incubator and ice bags to reduce the cost.
Package
Two Phase Main line + road delivery avoid the express traffic, cost less and deliver faster
Logistics compared with SF.
Personalized Chunbo self-developed DMS system can lower PDA purchase cost and realize more
Service service through multi-functions.User Community & Comment System Chunbo details all the user communities where consumers can give feedbacks and comment so as to solve the problems timely.
Solve your problems on food
Chunbo standards, Producer Alliance, cold chain logistics and e-commerce system save your
trouble and earn your trust by providing high quality food.
Convenience
High Quality User-friendly e-commerce platform
All-round purchase standard
Freshness
Exclusive cold chain service
Cost Performance
High cost performance
Healthiness
Traceable productsChoice of Family The best car in world is the father’s shoulder and the best dish is that cooked by mother. Chunbo insists a healthy lifestyle by integrating nutritionist, Chef gourmet open class, and happy weekends in Chunbo Farm.
KOLs lead new food inspiration
Gourmet masters, star mothers, professional buyers…gather at chunbo.com and share their
new inspiration on food.
Chunbo user delicacy community
……. …….
They all bought this and I
also want to have a tasteWell-rounded recipes
created by chefs at Chunbo
From farm to table, Chunbo invited celebrity chefs to create custom-made recipes for
Chinese, western and fusion cuisine, turning cooking into a simple and enjoyable experience.Chunbo nutritionist gives you the ideal
nutrition plan for every meal of the week
Gu Zhongyi, the Chunbo nutritionist, answers users’ questions regularly.
Plant-based food is the key to ensuring
a balanced diet. Restaurants are often
found to use excessive oil and salt, so
cooking at home is a much healthier
choice.
A healthy meal lies in the balanced match
of ingredients. Gu Zhongyi, the Chunbo
nutritionist, develops the healthiest
dietary plan for you.Regular open classes, value-added service
Star mother home dishes, dietitian special lectures, chef seasonal delicacy, baby table lectures,
even zodiac sighs, providing more life service.
Image & text-short video-voice
Community communication
Direct broadcast of Dadong open Custom merchandise
class on lunar new year’s eve Dadong’s exclusive cooked rice cake
on new year’s eve
Interactive topics content
Get back old taste together Dadong’s secret of new year’s eve
Open class topics
Dadong’s dinner on lunar new year’s eveChunbo Offline Activities
Offline delicacy evaluation, running event, chunbo farm family day and quality control lab
interactionChunbo users say…
Contact: Ms. Xue Yan (Sophia) International Procurement Director Beijing Chunbo Technology Co.,Ltd Email: xueyan@chunbo.com
You can also read
