A Trustworthy E- Platform of Healthy Food - Business Finland

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A Trustworthy E- Platform of Healthy Food - Business Finland
A Trustworthy E-
Platform of Healthy
       Food
A Trustworthy E- Platform of Healthy Food - Business Finland
Fresh Hope
Launched by a desire to improve food
               safety

      Reassuring Mission
 Motivated by providing quality and
           healthy food

      Superior Selection
  Representing a way of quality life
A Trustworthy E- Platform of Healthy Food - Business Finland
Fresh Hope
Facing with the explosive growth of
e-commerce, Chunbo is determined
to solve the issues in society and the
environment to guarantee food
safety with all the farmers and
suppliers who have the same
mission as us.
A Trustworthy E- Platform of Healthy Food - Business Finland
Initiative: solving the food
                                         safety issue in China
             Nowadays, food security issue is getting worse and worse. There is more talk than
             action. Our social responsibility is the starting point of spring seeding.

                                                                                            Chemical chaffy dish issue
                                                                                                        Fake egg issue sulphurized ginger issue

                                                                                                  Excessive pesticide residues issue
2014                                         2012
                                             TOXIC CAPSULE                                                      Vegetable cream issue
GMO food discussion

                                                                      2010
                                                                      WASTED OIL
                      2013
                      TOXIC STARCH                                                            2009年
                                                                                              TOXIC COOKER

                                               2011
                                               ADDITIVE DETECTED
                                 Tainted steamed buns issue
                                                                                                                       2008
                                                                             2010年                                     TOXIC FOMULA
                             “Cadmium rice”                                  LEAN MEAT ADDITIVE
                                                    Decayed fruit issue

                      Stale meat sold by Husi Food
                                                   milk powder exposed to be fake
A Trustworthy E- Platform of Healthy Food - Business Finland
Tendency: great market potential for
                             fresh food in the next few years
       Compared with the low percentage of fresh food e-commerce in the whole revenue of
       agricultural produce, the room for its development of is still huge as more Chinese users are
       also seeking to buy food from online.
                                                                                                                              2015

                                                           4.8 trillion
                                                              RMB                                          3.5%
   3.8 trillion                                               24%
                                                                                                                       2014
      RMB
    36.2%
                                                                                                            2013

                                                                                                           12.6bn 4.05bn 49.7bn
In 2015, the revenue of China’s online           The total revenue of agricultural                The revenue of fresh food e-commerce
retail market is ¥3.8 tn, a year-on-year       produce in 2015 reached ¥4.8 tn with                 in 2015 is ¥49.71bn, increasing by
           increase of 36.2%.                    a year-on-year growth of 24.8%.                  80.8% compared with that of last year.

                                           Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch
A Trustworthy E- Platform of Healthy Food - Business Finland
Upgrade: new demands bought by
                            consumption upgrade
       The fresh food e-commerce with more varieties of food have received more demands from
                         consumers as the food standard is higher than before.

                   2015                The result of consumer’s spending research

         2014

2013

2.3W     2.7W     2.9W                                                                          It has been common for American
                                                                                                 middle-class families to buy from
A steady increase of the                                                                            Whole Foods Market where
 consumption of urban                                                                            people can find healthy food, for
        citizens                                                                                which Chinese consumers are still
                                                                                                             seeking.

                                    Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch
A Trustworthy E- Platform of Healthy Food - Business Finland
Opportunity: healthy food as the core in
                consumption upgrade
The more income one has, the more attention he/she will pay to food safety and brand.

                               Data resource: 2015 Report on Food Safety Research by Ipos
A Trustworthy E- Platform of Healthy Food - Business Finland
Positioning of Chunbo

 A Trustworthy E-
    Platform of
  Healthy Food
Chunbo is committed to providing a
  healthy lifestyle for millions of
 households by integrating supply
   chains through advanced IT.
A Trustworthy E- Platform of Healthy Food - Business Finland
品类

     11 categories 3000 kinds of delicious food
     Chunbo selects high quality food and living goods globally.
A Trustworthy E- Platform of Healthy Food - Business Finland
An all-round e-
 commerce platform
 with multi-channels

Chunbo PC/WAP/Wechat E-
shop/APP
Cooperation with JD, Dangdang, and
xiachufang.com
Reassuring Mission
  All the goods you bought from
  Chunbo are fresh, healthy, and
  delicious, the quality of which is
  guaranteed for you to share the
        joy with your family.
Safe Assurance=Selection+Product Standard+Hardware
       Facilities+Inspection Mechanism+Supply Chain+Service

                    Reassuring Standard     Inspection Mechanism           High Quality Upstream Supply Chain

  Safe Delicious                                                                     Chunbo Farm
Assurance

      选品                                                                          Producer alliance for
      原则                                        Chunbo Quality                   safeguarding the earth
                                                                                                                     specialized
  Safe                                            Control Lab
          Healthy                             Traceable Inspection                                                warehouse & cold
Assurance                                                                        Direct purchasing from
                                                  Mechanism                         China and abroad
                                                                                                                chain logistics service

                                           The quality control lab gives
                                          reports based on professional            Self-owned Brand
                                              inspection of pesticide
                                            residue, heavy metal and
                                           veterinary medicine residue.

                                Set-up and Operation of Chunbo B2C Platform
Chunbo Selection Standard
                         Customers rely on Chunbo’s strict selection standard.

      Safe
   Assurance                   Freshness                  Healthiness              Deliciousness

 Organic and additive-      Chunbo follows law of          It requires that the   Chunbo buyers know
 free natural food are      nature and select those       environment where        about the country of
Chunbo’s priority, and        precious delicacies        grains, eggs, poultry,    origin very well and
    then comes the          bestowed by nature in          and seafood come         only select the best
  national green food           the right time.          from must be natural     quality products in the
       standard.                                          and pollution-free.     core production area.
Chunbo Self-owned
                                    Goods Standard
“Chunbo BEST” and “Chunbo Quality Control” are the two admittance standards for all
                             Chunbo goods.

         Chunbo BEST is developed in accordance with              The standard is developed in accordance with
                                                                  national     standards     of     GB/T5009.192-2003
         Specifications for Certification of Organic Products     Determination of Clenbuterol Residue in Animal
         issued by the Certification and Accreditation            Foods and GB/T 5009.199-2003 Rapid Determination
         Administration of the PRC and Standards for              of Organophosphorus and Carbamate Pesticide
         Organic Products issued by the General                   Residues in Vegetables issued by National Health and
                                                                  Family Planning Commision of the PRC, which
         Administration of Quality Supervision, Inspection        specifies the restrictions on 64 types of pesticide
         and Quarantine of the PRC. These certifications          residue, 3 types of veterinary medicine residue and 5
         specify the non-existence of 186 types of pesticide      types of heavy metal contents for all raw food. It also
         residue, 31 types of veterinary medicine residue         specifies that packaged food shall not contain 15
                                                                  types of synthetic colorings and 12 types of synthetic
         and restrictions on 5 types of heavy metal contents      antiseptics.
         for all raw food. It also specifies that packaged food
         shall not contain over 2,000 types of additives
         including bleaching agents, leavening agent,
         colorant and antiseptic.
Chunbo Self-owned
                                                Goods Standard
                              The inspection mechanism detailing 8 categories of products

         Grain                             Poultry                      Seafood                   Dairy Products
  Chunbo quality control             Chunbo quality control        Chunbo quality control        Chunbo quality control
 standard & Chunbo BEST             standard & Chunbo BEST        standard & Chunbo BEST                standard
Inspection frequency: every        Inspection frequency: every   Inspection frequency: every   Inspection frequency: every
           batch                          three months             half year/ three months              half year

         Water                            Edible Oil                       Eggs                Other Prepackaged
  Chunbo quality control             Chunbo quality control        Chunbo quality control             Food
         standard                   standard & Chunbo BEST        standard & Chunbo BEST         Chunbo quality control
Inspection frequency: every        Inspection frequency: every   Inspection frequency: every    standard & Chunbo BEST
         half year                          half year                       batch              Inspection frequency: every
                                                                                                        half year
Chunbo Quality Control Lab
             The lab was built in the core warehouse area by senior experts from food safety field.

We built the quality control lab in accordance with the requirements of national medicine filling. The lab, made up of 8 professional
inspection experts, is equipped with six precision detectors from Japan and we issue traceable safety control reports where every product
has its own ID.

     Molecule-level inspection by Chunbo Quality Control Lab only for your safe assurance
Traceable Quality Control Mechanism
We perform food quality inspection on a molecular and issue traceable safety control reports
for our customers’ peace of mind.
Traceable Quality Control Mechanism
Customers can refer to the report which will be issued after every batch inspection.
Chunbo Farm, a demonstration base in the new era

     We now have three farms located separately in Miyun District, Beijing, Fengning District, Hebei, and
    Chongming Island, Shanghai, where fresh products grown with new technology are supplied directly.

Senior managers from Internet
                                                  Organic from soil to                      Eco-planting system and
 firms & fruit and vegetable
                                                        planting                              smart pest control
        farm experts

Chunbo farm has passed ECOCERT and (NOP) 7 CFR 205. In the planting process, we strictly adhere to those standards where
chemical fertilizer and pesticide are prohibited to do the planting in a natural way for your health and the eco-system of the
earth.
Chunbo farm produces hundreds of organic vegetables every day for Chunbo customers.
Producer Alliance for Safeguarding the Earth
   These producers and farmers are proven qualified long-term partners of Chunbo in China.

These 13 farmers recognized by Chunbo, are a group of new producers relying on diligent work not pesticides.
Starting by caring for their own families, they extend this care to more people by providing tens of millions of
households with their fresh agricultural products.
Now there have been more than 40 EU members providing healthy and high quality products for Chunbo users.
Seek superior suppliers globally,
                               Establish deep cooperation
      Procurement overseas & suppliers-built order have become cooperation normality

      Norwegian
       Seafood
                            Meat & Livestock      全球优质供应商
                                                    INAPORCRC         Korea Nonghyup   Italian Trade Agency
                            Australia Limited
       Council

                           Australian brain-fed                                        Lambrusco sparkling
Icy fresh salmon sashimi                           French pork ribs   Korean pickles
                                   steak                                                     wine

 We cooperate with almost 30 government representatives and food industrial associations. They
 recommend us the most representative local high-quality food ingredients. Meanwhile our
 professional overall investigated at origins to select around 500 top food brands which are coincident
 with chunbo safety standard.
 More than 300 brands supply around 1500 global superlative delicacies
Chunbo’s self-owned brand
                     products have become chunbo
                     stars
We have developed several high-quality, low-payment, own-brand product series which are
popular including chunbo farm, deep sea canteen, happy pig, earth kitchen, all from nature,
flower season, enjoyable gifts and so on.
Self-built warehouse and full-process cold
                  chain logistics ensuring superlative fresh
Our self-built specialized warehouse of 8,000 m2 and cold chain logistics guarantee the
freshness of all the food products.

 The two warehouses separately in Beijing and Jiangsu are both equipped with 5 temperature zones.
 The total refrigeration area is up to 4,500 m2. Our cold chain covers picking, inspection, packaging,
 and delivery.
 Better storage and logistics management means faster delivery so as to keep the food as fresh as
 possible.
Strategic cold chain logistics until the last 1 km
Delivery at a specified time in cities where we can deliver directly to users who can open and
                                 check the goods face-to-face.

 You can buy things through Chunbo PC website, WAP, wechat shopping mall, and APP to save your
 time and enjoy our convenient logistics. The separate packages and sealed transportation prevent
 secondary pollution efficiently.

 Fast delivery makes sure that you enjoy fresh food every day.
Chunbo Detailed Back-end Performance System
          The performance system is where major cost comes from for e-commerce and
                      its efficiency directly impacts the Break-Even Point.

  Control on     Chunbo applies WMS system and controls the delivery mistakes within 1/100,000.
 Performance
   Mistakes

 Performance     The WMS System can make the best use of shelf space. And applying automation
Improvement      and good management improves the workers’performance efficiency.

Recycling on     Chunbo uses recyclable incubator and ice bags to reduce the cost.
  Package

 Two Phase       Main line + road delivery avoid the express traffic, cost less and deliver faster
  Logistics      compared with SF.

Personalized     Chunbo self-developed DMS system can lower PDA purchase cost and realize more
  Service        service through multi-functions.
User Community & Comment System
Chunbo details all the user communities where consumers can give feedbacks and comment so
as to solve the problems timely.
Solve your problems on food
Chunbo standards, Producer Alliance, cold chain logistics and e-commerce system save your
trouble and earn your trust by providing high quality food.

                                                                           Convenience
                                         High Quality                 User-friendly e-commerce platform
                                        All-round purchase standard

            Freshness
         Exclusive cold chain service

                                                                         Cost Performance
                                                                              High cost performance

                                          Healthiness
                                            Traceable products
Choice of Family
  The best car in world is the
  father’s shoulder and the best
  dish is that cooked by mother.
  Chunbo insists a healthy lifestyle
  by integrating nutritionist, Chef
  gourmet open class, and happy
  weekends in Chunbo Farm.
KOLs lead new food inspiration

Gourmet masters, star mothers, professional buyers…gather at chunbo.com and share their
new inspiration on food.

                              Chunbo user delicacy community

               …….                                                      …….

                                  They all bought this and I
                                  also want to have a taste
Well-rounded recipes
                         created by chefs at Chunbo
   From farm to table, Chunbo invited celebrity chefs to create custom-made recipes for
Chinese, western and fusion cuisine, turning cooking into a simple and enjoyable experience.
Chunbo nutritionist gives you the ideal
nutrition plan for every meal of the week
Gu Zhongyi, the Chunbo nutritionist, answers users’ questions regularly.

                          Plant-based food is the key to ensuring
                          a balanced diet. Restaurants are often
                          found to use excessive oil and salt, so
                          cooking at home is a much healthier
                          choice.

                          A healthy meal lies in the balanced match
                          of ingredients. Gu Zhongyi, the Chunbo
                          nutritionist, develops the healthiest
                          dietary plan for you.
Regular open classes, value-added service

                 Star mother home dishes, dietitian special lectures, chef seasonal delicacy, baby table lectures,
                                       even zodiac sighs, providing more life service.

                                                   Image & text-short video-voice

    Community communication
Direct broadcast of Dadong open                                                                       Custom merchandise
 class on lunar new year’s eve                                                               Dadong’s exclusive cooked rice cake
                                                                                                    on new year’s eve

                      Interactive topics                                                             content
                Get back old taste together                                             Dadong’s secret of new year’s eve

                                                          Open class topics
                                              Dadong’s dinner on lunar new year’s eve
Chunbo Offline Activities
Offline delicacy evaluation, running event, chunbo farm family day and quality control lab
                                        interaction
Chunbo users say…
Contact:

Ms. Xue Yan (Sophia)
International Procurement Director
Beijing Chunbo Technology Co.,Ltd

Email: xueyan@chunbo.com
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