ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE

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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
ABOVE 6000’
BUSINESS WITH ALTITUDE | SPRING 2021 | VOL. 4 ISSUE 1

  COMMUNITY PROJECT UPDATES
  2020 TAHOE CHAMBER RECAP
  2021 TAHOE CHAMBER INITIATIVES
                                                        ABOVE 6000’

  LIFESTYLE: YOUR FIRST LINE OF DEFENSE
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
DECISIONS GUIDED BY                                                                                       TAHOE CHAMBER STAFF
               VALUES AND GOALS                                                                                          S T E V E T E S H A RA
                                                                                                                         Chief Executive Officer
               by Steve Teshara, Tahoe Chamber CEO                                                                       775.588.1728 x301, Steve@TahoeChamber.org
                                                                                                                         E M I LY A B E R N AT H Y
              Chamber programming and decisions are                                                                      Director of Operations
              based on a variety of inputs - communications                                                              775.588.1728 x303, Emily@TahoeChamber.org
              with members, the recommendations of                                                                       ZACH FIORE
              Chamber committees, and the actions of our                                                                 Membership Services Director
              board of directors. Fundamentally, we are                                                                  775.588.1728 x305, Zach@TahoeChamber.org
              guided by our core values, core competencies,                                                              ANNIE HANDRICK
              and strategic goals. These include:                                                                        Communications and Marketing Manager
                                                                       them through the process. We successfully         775.588.1728 x312, Annie@TahoeChamber.org
              • Committed to action and continuous                     advocated for financial assistance programs       J E N N Y S K E L LY
                improvement in support of our members                  from the City of South Lake Tahoe and through     Administrative Assistant
                and community.                                         El Dorado and Douglas counties. We created        775.588.1728 x300, Jenny@tahoechamber.org
              • Understanding the value of partnerships                the COVID-19 Business Resource Guide on the       JORDAN LUGIBIHL
                in achieving our Vision and Mission.                   homepage of our website so businesses could       Layout & Design
              • Professionally deliver on our commitments              easily access the most up to date information     Colorado Mountain News Media
                to action and partnerships.                            on current regulations, operational guidance

                                                                                                                         MEET THE BOARD
              • Be recognized throughout the region as a               and assistance programs. There was so much
                thoughtful, active and influential voice for           information our businesses needed to know
                the needs and contributions of the                     and the Tahoe Chamber was there to help.          The Tahoe Chamber Board of Directors is comprised
                South Shore business community.                                                                          of 15 business leaders who are dedicated to driving
                                                                       As we advance into 2021, our focus is on          a vibrant economy and supporting the South Shore’s
              One year ago, we had just released our Tahoe             economic and community recovery from the          diverse business community.
              2025: A South Shore Community Vision                     pandemic and continued advocacy in support of
              when the COVID-19 shutdown was ordered                   the vision document. We will continue to seek
              less than a week later. Grappling with the               and secure resources to help businesses rebound
              pandemic and its impacts changed so many                 from the impacts of COVID-19 and respond
              things, but it did not alter our commitment              to the changing needs of the community we
              to our members and community. In fact, it                serve. We will focus renewed attention on the
              strengthened our resolve to serve and support.           needs of those in our workforce, including
                                                                       workforce development and affordable housing.
              We immediately transitioned to virtual programs
              and educational forums that provided vital               Our Board has endorsed several new initiatives,   BOB ANDERSON
              information to business owners so that they              including a quarterly Women in Leadership         Chair, Fromarc                 F RA N K G E R D E M A N
              could make informed decisions quickly. We                roundtable and monthly Town Hall forums.          Insurance Agency               ADVANCE
              helped businesses understand the CARES                   For more information about our 2021 Tahoe
              Act federal Paycheck Protection Program and                                                                T I F F A N Y Z A B A G LO     J A M E S G RA N T
                                                                       Chamber initiatives, please see page 9
                                                                                                                         Chair-Elect, Lake Tahoe        Heavenly Mountain
              Economic Injury Disaster Loans and connected             and be sure to join us for our State of the       Resort Hotel                   Resort
              them to a variety of agencies that worked with           South Shore address on February 25th.
                                                                                                                         LY N D S AY B R YA N T         DA R I N H AWO RT H
                                                                                                                         Immediate Past Chair           Summit to Shore
                                                                                                                         Lake Tahoe, Boat Rides         Chiropractic

                                                     CONTENTS                                                            ANDREA DREW
                                                                                                                         Treasurer, Drew
                                                                                                                                                        L U CA S H U F F
                                                                                                                                                        Bently Heritage
              3 Enhance Your 		                    8 2020 Tahoe                           11 Blue Ribbon                 Consulting, Inc.               Distillery
                 Ecommerce                             Chamber Recap                           Award Winners             A L L E G RA B OY D            KEN JILLSON
              5 2021 Community                     9 2021 Tahoe                           14 Lifestyle: Your First       Individual Member              Alling & Jillson Attorneys
                 Project Updates                       Chamber Initiatives                     Line of Defense           B RA D D E E D S               N ATA S H A S C H U E
                                                                                                                         Lake Tahoe                     Barton Health
                                                                                                                         Community College
                                                  Cover photo by Vail Resorts
ABOVE 6000’

                                                                                                                                                        JUDE WOOD
                                                                                                                         S COT T F A I R                Boys & Girls Club
                                                                                                                         NAI Tahoe Sierra               of Lake Tahoe
                           Thank you to our Chairman’s Circle Platinum Members for making Above 6000’ possible:
                                                                                                                         R O B G A L LO W AY
                                                                                                                         Tahoe Daily Tribune
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
ENHANCE YOUR ECOMMERCE WEBSITE
OPTIMIZE YOUR L AYOUT
Your website is your new storefront, and it must provide the same level
of experience to your customers as your brick-and-mortar location. A
simple, intuitive layout with clear navigation and product pages provides
the useful information potential buyers need to make a decision, and
clear calls-to-action make purchasing simple. When auditing your site,
remember that the more steps you can remove from the buying process,
the more you increase chance that users will make a purchase.

CREATE ENGAGING CONTENT
You might have added ecommerce to your website, but that doesn’t mean
your content should consist only of product descriptions and calls to
action. In order to attract traffic and engage a long-term user base, you
need more enticing content. Add a blog section to the site and keep it
regularly updated with industry information, new products and offerings,
and behind the scene looks at your business and team. Your blogs, paired
with enticing visuals and targeted keywords, can help you communicate
your expertise, boost SEO, and attract customers.

FOCUS ON LOCAL SEO
Now that you’ve optimized your website, you need to reach your targeted audience. Learning search engine optimization strategies can feel
overwhelming, so start small and build your knowledge. Focusing on Local SEO, and specifically your Google My Business (GMB) Profile, will
help promote the visibility of your business online for free. Make sure you claim your GMB listing and fill out all your business information,
including new COVID-19 operations and distinguishing features. As customer reviews and questions come in, respond in a timely matter to
boost your online presence and connect with local customers.

                                                                                                BOOST TRAFFIC WITH
                                                                                                GOLOCALTAHOE.COM

                                                                                                The Tahoe Chamber launched the NEW
                                                                                                GOLocalTahoe.com website to act as a one-
                                                                                                stop, local shopping and dining guide for
                                                                                                residents and visitors. The new site features
                                                                                                South Shore restaurants and retailers in a
                                                                                                user-friendly digital marketplace that helps
                                                                                                drive traffic directly to business websites,
                                                                                                while also educating visitors on the
                                                                                                importance of spending locally.
                                                                                                                                                 ABOVE 6000’

                                                                                                If your business hasn’t joined the new site,
                                                                                                please contact info@tahoechamber.org to
                                                                                                be added.
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
COLD WATER BRE W ERY & GRILL

               FACES OF
                                     TAHOE SPORT S FISHING

              RESILIENCE

               COACHM AN HOTEL

                                                                    EM A NATE G A LLERY
                                                                    THIRD M A N TA PHOUSE

                                   OV ERL A ND ME AT
                                   & SE AFOOD CO.
ABOVE 6000’

              G AIA LICIOUS

              SOUTH L AKE
              BRE WING COMPA N Y
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
2021 COMMUNITY PROJECT UPDATES
                           Each year, working with our Tahoe Chamber Government Affairs Committee and Board
                           of Directors, we identify a number of advocacy priorities. For 2021, these include:

HOUSING
SUG AR PINE VILL AGE
The lack of adequate,
affordable local housing is
a major concern for both
business owners and members
of our workforce. To quantify
the need for all types of
housing, Tahoe Chamber was
an engaged participant in                                                                              SUG A R PINE VILL AGE
developing the South Shore
Region Housing Needs and
Opportunities report (October
2019) and the subsequent           and securing the required         also be home to the new             ARTS,
South Shore Housing Action         permits, the 248 units are to     City Recreation and Aquatic         ENTERTAINMENT,
Plan (Spring 2020).                be constructed in two phases,     Center. Dubbed Envision             AND CULTURE
                                   starting in May 2022 with         56, plan development is
One of our current housing         the full project scheduled for    a collaboration between             TA HOE SOUTH
advocacy priorities is Sugar       completion in the fall of 2024.   the City of South Lake              E V ENT S CENTER
Pine Village, a proposed                                             Tahoe, El Dorado County,            The Tahoe South Events Center
mixed use affordable               RECRE ATION                       and the California Tahoe            is a transformational project
community to be constructed        AND COMMUNIT Y                    Conservancy to create a             intended to significantly
on State of California property    INFR A STRUC TURE                 signature recreation and            elevate our region as an arts,
just west of the South Tahoe                                         civic space in the heart of         entertainment and cultural
“Y”. The project is being          EN VISION 56 ACRES                the South Lake Tahoe.               destination. Funding for the
designed to support active         There is a great deal of                                              construction of this 132,000
transportation, encouraging        community enthusiasm as           A series of workshops will be       square foot center has been
biking, walking, access to         the City leads development        held this year to solicit input     secured from a variety of
transit and connections with       of a Master Plan for the so-      from the public. The Tahoe          authorized sources. Preliminary
nearby trails for residents and    called “56-acre tract” in the     Chamber, and many of our            site work began last summer
their families. Currently in the   mid-town area across from         members, will be participants       and construction will accelerate
planning and design phase          Lake Tahoe. This area will        in the planning process.            this spring, with completion

                                                                                                                                            ABOVE 6000’

 EN VISION 56 ACRES                                                    TA HOE SOUTH E V ENT CENTER
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
2021 COMMUNITY PROJECT UPDATES CONT.
              scheduled for some time in         NEIGHBORHOOD
              2023. Tahoe Chamber was a          INFRASTRUCTURE
              consistent advocate during the
              planning and project approval      K AHLE DRIVE COMPLETE
              process, the process of securing   STREETS PROJECT
              funds, and is committed to help    In addition to supporting multi-
              ensure the project remains on      modal and other improvements                                           K A HLE DRIV E COMPLE TE
              schedule for its grand opening.    along US 50 and other major                                                   S TREE T S PROJEC T
                                                 South Shore roadways, Tahoe
              The market analysis for this       Chamber is an advocate for
              project found that the center      transforming key local streets     include sidewalks, bike            complete and proponents
              could host approximately 130       that serve neighborhoods           lanes, and other features          are seeking the final funding
              events per year, including         into “Complete Streets.” A         that create a more livable,        necessary to prepare the
              sports tournaments, up to 30       great local example is the         multi-modal community.             final design and construct
              concerts annually, and cultural    Sierra Boulevard Complete                                             the project. Tahoe Chamber
              events, as well as corporate       Streets project finished           Kahle Drive is the main            is proud to be one of the
              and association meetings,          by the City of South Lake          street serving the Oliver          project proponents. The
              banquets, and receptions           Tahoe in the fall of 2019.         Park neighborhood of Lower         Kahle Drive complete streets
              serving up to 1,200 attendees.                                        Kingsbury. It was never            project is a centerpiece of
              The facility will be owned and     There is no singular design        constructed properly. It           the larger Expanded Kahle
              operated by the Tahoe Douglas      prescription for Complete          lacks proper drainage, has         Drive Vision that will provide
              Visitors Authority (TDVA). You     Streets; each one is               no sidewalks or other safety       a blend of Class 1 multi-use
              can take a virtual tour of the     unique, responding to the          features for pedestrians           trails and sidewalks that
              Tahoe South Events Center          needs and context of the           or cyclists. The design to         safely link Stateline, Lower
              by visiting the TDVA website       community in which they            transform Kahle Drive into         Kingsbury and Elks Point Road
              at tahoedouglasva.org              are located. Typically, they       a complete street is nearly        along the US 50 corridor.

                      The Level UP Webinar Series will bring the latest business
                      resources and topics to the South Shore business community to
                      assist members as they navigate the unprecedented pandemic.

                         FEBRUARY TOPIC                        UPCOMING
                                                               DATES
                         Taking Your Business Online-
                         Are You Ready?                       March 17th
                         February 17 | 1:00 – 2:30 PM         April 21st
                         Facilitated by Lani Lott,            May 19th
ABOVE 6000’

                         President of L. L. Consulting

                      Upcoming topics will include digital marketing, workplace wellness, customer service, and employee training.
                      Save the date and register on tahoechamber.org.
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
MEMBER OUTREACH OPPORTUNITIES
                          Right now, it’s crucial to make sure we are using the connections we have as members
                         of the Chamber. Keeping Tahoe money in Tahoe is imperative to our continued economic
                       growth and our ability to bounce back after this pandemic. There are a couple of easy-to-use
                        resources as part of your Tahoe Chamber Member Portal that can help us help each other.

POS T MEMBER-TO - MEMBER DE A L S            CRE ATING A JOB POS TING                        UPLOADING YOUR E V ENT S
Now is a great time to tell your fellow      With so much uncertainty around staffing        While most of us are still missing in-
members what services or goods               at the moment, local businesses need            person events, this is a great way to
you might have that you can sell,            extra help finding good folks to keep their     utilize our communal calendar to shout
share, or trade. You can upload deals        teams running. As a member, you can post        out what your business has going on!
to run for a certain amount of time          any job you are trying to fill, and after       Have a deal of the day? Celebrating
through your member portal. Posting          approval, the position will be posted to        a Customer Appreciation Day or
deals is a great way to work and             our site for any potential jobseeker to find!   Anniversary? Upload your event! We
partner with your fellow members!                                                            regularly approve all submissions,
                                                                                             so make sure to include yours.

                          Contact Zach@TahoeChamber.org for more member opportunities

                                                                                                                                      ABOVE 6000’
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
2020 CHAMBER RECAP

               MEMBERSHIP                         MEMBERSHIP SURVEY SUMMARY                               THE DIGITAL REPORT
              47 New Members                     Over 90% of our membership thinks we are                (Tahoe Chamber, GO Local Tahoe,
              534 Total Members                  excelling at:                                           Sample the Sierra)
              91% Membership Retention Rate       • Being a proven hub of reliable information           Constant Contact Subscribers: 1,802
              (85.6% is the industry average)     • Keeping up with the times and changing               Followers
                                                    business needs                                         • Facebook: 9,086
                                                  • Being a trusted convener leaders                       • Instagram: 3,560
                                                    and influencers                                        • Twitter: 4,272
                                                                                                         Website Traffic: 150,075

               COVID-19 RESPONSE                                                                 The Tahoe Chamber’s
                                                                                                 partnership with the
              Since the beginning of the COVID-19 pandemic, the Tahoe Chamber team               Sierra SBDC contributed to
              has worked continuously to gather and share resources, create new virtual          serving 94 business clients
              programing, and offer support and advocacy for our local businesses.               from the South Shore,
                                                                                                 which resulted in 306
                                                                                                 business coaching hours
                                                                                                 during the fiscal year.

                                                                                                 The Tahoe Chamber helped to shape the
                                                                                                 Resilience Fund Tahoe and the Small
                                                                                                 Business Relief Fund through the El Dorado
                                                                                                 Community Foundation.

                                                         SIGNATURE EVENTS AND PROGRAMS
                                SAMPLE THE SIERR A                   BLUE RIBBON AWARDS                     GO LOCAL TAHOE
                                The 11th Annual Sample the           The 13th annual Blue Ribbon            The new GOLocalTahoe.com website
                                Sierra festival went virtual to      Awards celebrated and honored          launched in November to be a one-
                                feature Sierra Nevada businesses     South Shore businesses,                stop guide to local shopping and
                                with a week long of promotions.      professionals and non-profits          dining and host the annual GO Local
                                                                                                            & Win Holiday contest.
                                • 54 Businesses Participated         • 190 Nominees
ABOVE 6000’

                                • 3,100 Viewers of the 9th           • 9 Award Recipients                   • $39,134 of Local Spending
                                  Annual Sierra Chef Challenge                                                Submitted
                                                                                                            • 71 Participating Businesses
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
2021 TAHOE CHAMBER INITIATIVES
       In 2021, Tahoe Chamber is committed to actions that support the economic recovery of our businesses and the community
        we serve. We will continue to serve as a CATALYST for strengthening business and community resiliency, a CONVENER of
           leaders and influencers as partners in this work, and a CHAMPION for the resources necessary to support resiliency

       We will continue to produce our educational programs designed for all businesses, and creatively work to bring people
       back together safely at our signature events. In response to the current needs of our community due to the COVID-19
               pandemic, we are launching some new programs in 2021 and bringing some important resources back.

 WOMEN IN LEADERSHIP              VIRTUAL TOWN HALLS               LEVEL UP WEBINARS                LEADERSHIP L AKE TAHOE
 The Women in Leadership          The monthly Virtual Town         The Level UP Webinar Series      The Leadership Lake Tahoe
 meetings will help to            Hall series will address the     will continue to cover a         Program will return in 2021
 address and find solutions       key areas of focus in the        variety of timely topics in      to support future leaders
 to the devastating impact of     Vision 2025 document with        response to the needs of the     through a comprehensive
 COVID-19 on women in the         updates from local experts       business community and their     program designed to increase
 workplace, further exacerbated   and a dialogue with the          employees.                       knowledge and awareness of
 by the lack of adequate child    community.                                                        community challenges.
 care and family support.

                            TAHOE 2025, A SOUTH SHORE COMMUNITY VISION
               In the fall of 2019, Chamber representatives began the process of soliciting input from local government
              officials, public agencies, non-profit groups, and other key stakeholders. With guidance from our community
                                  vision, the Tahoe Chamber will focus on the following initiatives in 2021.

ECONOMIC RECOVERY                           AFFORDABLE HOUSING                           COMMUNIT Y INFR ASTRUCTURE
• Connect businesses with local, state,     • Continue working as an active member       IMPROVEMENTS
  and federal grant and loan programs         of the Housing Tahoe Partnership           • Promote and convene local
• Provide timely information, resources       to advocate for affordable housing           organizations to advance key
  and assistance in support of recovery       planning and project implementation          infrastructure projects including 56-
• continue acting as a catalyst for new     • Support the community outreach               acre Master Plan, new City Recreation
  and expanding programs to stimulate         and planning phases of the Sugar Pine        and Aquatics Center, and the Tahoe
  the local economy                           Village project                              South Events Center
                                                                                         • Participate in consensus-based efforts
                                                                                                                                    ABOVE 6000’

                                                                                           to develop a new source of
                                                                                           sustainable transportation revenue to
                                                                                           fund the TRPA’s Regional
                                                                                           Transportation Plan update
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ABOVE 6000' - COMMUNITY PROJECT UPDATES 2020 TAHOE CHAMBER RECAP 2021 TAHOE CHAMBER INITIATIVES LIFESTYLE: YOUR FIRST LINE OF DEFENSE
RENEWING MEMBERS: OCTOBER-DECEMBER
                                       30+ Years                           Port of Subs #63
                                                                           South Tahoe Airporter
                                                                                                                 Utility Telecom
                                                                                                                 Kalani’s at Lake Tahoe
                                       Best Western Station House Inn
                                       Lake Tahoe Golf Course              Barton - Tahoe Orthopedics            SellMyTimeshareNow.com
                                                                           & Sports Medicine                     Tahoe.com
                                       South Tahoe Association
                                       of REALTORS                         Southwest Gas Corporation             South Lake Brewing Company
                                       Tahoe Telephone Directories         Dollar Signs and Graphics             Sidellis Lake Tahoe
                                       Rollston, Henderson                 ALPINE SMITH, Inc.
                                       & Johnson, Ltd                      Marcus Ashley Galleries               2+ Years
                                       Chase Intl Distinctive Props.       Lew Mar Nel’s                         Tahoe Weekly
                                       Bank of the West                    Wulstein Financial Services           The Loft

       NEW MEMBERS:                    20+ Years
                                                                           Brownstein/Hyatt/Faber/Schreck
                                                                           Tahoe Valley Townhomes
                                                                                                                 Coachman Hotel Lake Tahoe
                                                                                                                 Pacific Coast Iron

       OCTOBER-                        Heavenly Valley Townhouse
                                       Association
                                                                           Small Business Dev. Cntr
                                                                           Servpro of Carson City/Douglas
                                                                                                                 The Crossing at Tahoe Valley
                                                                                                                 WildHorseSite.com

       DECEMBER                        Mike’s Chevron
                                       Forest Suites Resort
                                       H & R Block Tax Services, INC.
                                                                           County/South Lake Tahoe
                                                                           TechTastic
                                                                           Zephyr Point Presbyterian
                                                                                                                 Lakeside Park Association
                                                                                                                 Pacific Development Group
                                                                                                                 Crazy Good Bakery and Café
         Alpine Asset Management LLC   Blue Ribbon Personnel Services      Conf. Center
                                                                                                                 Emanate Gallery LLC
         Crepes & Craft                Outside TV
                                       Meeks Bay Resort & Marina
                                                                           5+ Years                              Tahoe Perfect Workout
                                                                                                                 Chase Bank
         Lake Tahoe Unified School                                         Belfor Property Restoration
                                       Fox & Hound Smokehouse                                                    Rah Hair Studio
         District                      Grill & Bar                         Tahoe Resource
                                                                           Conservation District
         HVR Acquisitions LLC          Freshies Restaurant & Bar
                                                                           Tahoe Spirits, LLC                    1 Year
         Marissa Fox (Individual                                           Tahoe Fund                            Tahoe Heartbeat
         Membership)
                                       10+ Years                           Lake Tahoe Bleu Wave, LLC             Clearly Tahoe
                                       Elements Spa                                                              gastromaniac
                                                                           Lake Tahoe Resort Hotel
         Weavil Law PC                 CALSTAR Air Medical Services, LLC                                         Zambelli Fireworks Mfg.
                                                                           Gunbarrel Tavern and Eatery
         KR Squared Productions        Affordable Business Services                                              Benko Art Gallery
                                                                           Hatchback Creative
                                       Coldwell Banker Select Real                                               MacLean Financial Group
         Azul-Latin Kitchen            Estate - Anthony Laurian            FastFrame
                                       4 Seasons Wedding Chapel            Artemis Lakefront Cafe
         Elevate Wellness Center
                                       Blue Sky Events                     Carpet Cops
         Tahoe Toys and Treasures                                          Lake Tahoe Business Services
                                       Lake Valley Properties
         Pacaso

                                          In each edition of Above 6000', we recognize our new and returning members from the previous quarter.
                                                    Be sure to check out each edition to see all four quarters of Chamber Membership!

                                                     Thank You
ABOVE
 10
10     6000’
 ABOVE6000’
2020 BLUE RIBBON
 AWARD WINNERS
 The 13th Annual Blue Ribbon Awards Show aired on
 Lake Tahoe Television and local restaurants to celebrate
 and honor the 190 nominees and 9 award winning local
 businesses, non-profits, and professionals that make the
 South Shore such a unique community. Congratulations to
 all of our 2020 winners and nominees!

 TOURISM AWARD: Clearly Tahoe
 Honorable Mention: Roundhill Pines Beach Resort

 ENTREPRENEUR AWARD:
 Melinda Choy / Elevate Wellness Center
 Honorable Mention: Rachel and Greg Carlson / Black
 Bear Lodge

 CUSTOMER SERVICE AWARD:
 Belen Urrutia / Sierra-at-Tahoe
 Honorable Mention: Cassidy Hoehn / Barton Health

 PUBLIC SERVICE AGENC Y AWARD: Kelley Edwards /
 City of South Lake Tahoe
 Honorable Mention: Brad Zlendick / Lake Valley Fire
 Protection District

 EXCELLENCE IN BUSINESS AWARD: Overland Meat
 & Seafood Co.
 Honorable Mention: Sierra-at-Tahoe Resort

 COMMUNIT Y ENRICHMENT AWARD: Boys & Girls
 Club of Lake Tahoe
 Honorable Mention: Bread & Broth

 NEW BUSINESS OF THE YE AR AWARD: Blue Granite
 Climbing Gym
 Honorable Mention: High Mountain Greenery

 VOLUNTEER OF THE YE AR AWARD: Katie Keith
 Honorable Mention: Carol Gerard

 TALL AC ACHIE VEMENT AWARD:
 Lake Tahoe Community College Mobility

 AMBA SSADOR OF THE YE AR AWARD: Nicole Marsel
                                                                                                                                                                           ABOVE 6000’

                  NOMINATIONS NOW OPEN FOR THE 14TH ANNUAL BLUE RIBBON
                              AWARDS ON TAHOECHAMBER.ORG
                                                                                                                                                                           11

Photos by Boys & Girls Club of Lake Tahoe; Brian Cohen, Overland Meat & Seafood Co.; Cassidy Hoehn, Barton Health; Emcees Meg Peart and Chris Fiore, Jeff Defranco, LTCC
BOOST BUSINESS WITH THE GO LOCAL TAHOE CARD
              You are invited to join the GO Local Tahoe E-Gift Card program
              to drive revenue at your business at no-cost to you. The Tahoe
              Chamber and City of South Lake Tahoe have partnered to
              launch the GO Local Tahoe Gift Card program to drive local
              economic recovery and support South Shore businesses
              through the COVID-19 restrictions. Through this program, the
              Chamber will multiply the City’s $75,000 investment by 3 times
              to directly support local businesses.

              BONUS CARDS INCENTIVIZE PURCHASING

                    Buy $25 or more, get a $10 bonus gift
                    Buy $50 or more, get a $20 bonus gift
                    Buy $100 or more, get a $40 bonus gift

                           Email Emily@TahoeChamber.org to sign up as a participating business

                                                                         Tahoe Chamber is now accepting nominations for the 40 under
                                                                         40 program which will highlight and honor the South Shore’s
                                                                         brightest young community leaders and business professionals’
                                                                         accomplishments, community involvement, and leadership.

                                                                        Do you know an outstanding young professional that checks all
                                                                        these boxes? Visit TahoeChamber.org and submit a nomination for
                                                                        the Tahoe Chamber’s 40 Under 40 program today!

                                                                              Volunteer
                                                                              Leader
                                                                              Advocate
                                                                              Professional
                                                                              Innovator

                                            VISIT TAHOECHAMBER.ORG
ABOVE 6000’

                                      AND NOMINATE FOR 40 UNDER 40 TODAY!
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ELEVATE YOUR SUPPORT OF THE SOUTH
TAHOE RESTAURANT ASSOCIATION
                                                                                                                                                                                      17

The members of the South Tahoe Restaurant Association continue to
show their resilience through the pandemic as they work together to
feed the community, gather new ideas, and create opportunities for                                                                                                               16
each other. Now it’s time to give back to them! Please support our local
                                                                                                                                                                                  14
restaurants in every way you feel comfortable.                                                                                                                                       1
                                                                                                                                                                                13 5

                                                                                 1. The Beacon Bar & Grill     6. Cold Water Brewery & Grill   11. Artemis Lakefront              16. Edgewood Tahoe
                                                                                 camprichardson.com            tahoecoldwaterbrewery.com       artemislakefrontcafe.com           edgewoodtahoe.com
                                                                                 (530) 541-0630                (530) 544-4677                  (530) 542-3332                     (855) 681-0119
                                                                                 2. Burger Lounge              7. Off the Hook Sushi            12. Café Fiore                     17. Beach Bums Bar & Grill
                                                                                 burgerloungeintahoe.com       offthehooksushi.com              cafefiore.com                       roundhillpinesresort.com
                                                                                 (530) 542-2010                (530) 544-5599                  (530) 541-2908                     (775) 588-3055
                                                                                 3. South Lake Brewing Co.     8. Revive Coffee & Wine          13. 10 Crows BBQ
                                                                                 southlakebeer.com             revivecoffeewine.com             10crows.com
                                                                                 (530) 578-0087                (530) 600-4007                  (530) 539-4064
                                                                                 4. Verde Mexican Rotisserie   9. Freshies                     14. South of North Brewing Co.
                                                                                 verdemexicanrotisserie.com    freshiestahoe.com               southofnorthbeer.com
                                                                                 (530) 573-0700                (530) 542-3630                  (530) 494-9805
                                                                                 5. Chicken in a Barrel        10. Riva Grill                  15. The Baked Bear
                                                                                 chickeninabarrel.com          rivagrill.com                   thebakedbear.com
                                                                                 (530) 600-4480                (530) 542-2600                  (530) 600-0129

Liberty Is Making Renewable Energy Goals A Reality.
Did you know that, at many times throughout the year, you
are already using 100% solar energy?

That's right! When the sun is shining, Liberty's solar farms produce an equal
and sometimes greater amount of power than what customers consume.
                                                                                                                 Your goals, your schedule,
Liberty continues the pursuit of 100% renewable energy with its solar farms:
      • 50-megawatt Luning Solar Energy Center                                                                     your life — our team
      • 10-megawatt Turquoise Solar Facility

                                                                                Are you looking for a new career, promotion within your
                                                                                current career, ready to earn your high school diploma, or
                                                                                enter college? Our trained and professional staff can assist and
                                                                                support you through the process of identifying your goals and
                                                                                map out your personalized path to meeting them.

                                                                                To learn more about how we might be a good fit, please visit
                                                                                our website advance-learnearngrow.org

                                                                                or contact us via email at
                                                                                                                                                                                                               ABOVE 6000’

                                                                                info@advance-learnearngrow.org
                    Have questions? To learn more please contact:
                    Jennifer Guenther
                    Jennifer.guenther@libertyutilities.com
                                                                                                                                                                                                               13
LIFESTYLE:
                                   YO U R F I R S T L I N E O F D E F E N S E

                                                                            by Amy Smith, FNP

                             Supporting the immune system has become a popular topic during the pandemic.
                              At the foundation of a balanced immune system are your daily lifestyle choices.
                                         Consider the following as you strive for better immunity.

              SLEEP: Sleeping less than five hours per night                           • Vitamin A food sources include carrots, sweet potatoes, broccoli,
              increases your chances of becoming ill when                              spinach, salmon, cantaloupe, apricots, and dairy products.
              exposed to viruses. Aim for eight hours and go
              to bed and rise at the same time each day.                                                  • Vitamin D is found in salmon, tuna, mackerel,
                                                                                                            egg yolks, fortified foods, and mushrooms.
                             EXERCISE: Getting 30 minutes of
                              moderate intensity exercise five days per week                               • Vitamin B6 food sources include turkey,
                               supports a healthy immune response. Consider a                              chicken, salmon, tuna, pinto and garbanzo
                               brisk neighborhood walk or nature hike.                                    beans, avocados, and grains.

                                STRESS MANAGEMENT: Stress                              • Zinc is found in red meat, poultry, oysters, crab, lobster, beans,
                            hormones can suppress the immune                           whole grains, and nuts.
                       system by decreasing the number of
              lymphocytes, a type of white blood cell that                             • Vitamin C-rich foods help stimulate the formation of antibodies.
              helps fight off infection. Stress management                             Citrus fruits, strawberries, papaya, kiwi, red bell peppers, broccoli,
              and relaxation practices include journaling,                             Brussels sprouts, and spinach are all rich in vitamin C.
              gratitude, deep breathing, and meditation.
                                                                                       As you take these steps, pour yourself a glass
              NUTRITION: Maintain a healthy diet including a variety                   of water – 8 to 10 glasses per day – and
              of whole foods that contain nutrients to support your immune             toast yourself for creating a strong defense
              system. Foods rich in vitamin C, vitamin A, vitamin D, vitamin B6, and   through healthy lifestyles.
              zinc have been shown to benefit the immune system.
ABOVE 6000’

                                                                      Amy Smith, FNP, is an integrated medicine practitioner at the Barton Center
                                                                      for Orthopedics & Wellness. Visit BartonOrthopedicsAndWellness.com to
                                                                      learn more, and to make an appointment, call 530.539.6620.
14
TAHOE CHAMBER ANNUAL MEETING

                                                                             STATE OF THE
                                                                             SOUTH SHORE
                                                                             COMMUNITY ADDRESS
                                                                                  THURSDAY, FEBRUARY 25
                                                                                  5:30 to 7:30 PM
                                                                                  VIRTUAL ZOOM PLATFORM

                                                                                     REGISTER AT TAHOECHAMBER.ORG

                                                                         MORE DINING
                                                                            TAHOE’S ONLY                 Ciera Steak +
                                                                                                    Chophouse celebrates
                                                                          AAA FOUR DIAMOND                its 9 th year
                                                                             RESTAURANT               of winning the A A A
                                                                         OPEN THURSDAY – SUNDAY      Four Diamond award
                                                                             5:30PM – CLOSE        by bringing you our $ 50
                                                                                                   and $ 60 Prix Fixe Menus.
                                                                         $
                                                                          50 & $60
                                                                          PRIX FIXE MENUS
                                                                         AVAIL ABLE ON THURSDAY,
                                                                            FRIDAY & SUNDAY
                                                                                                                                      ABOVE 6000’

     MONTBLEURESORT.COM
     Not valid on Holidays or Special Events. Please play responsibly.
     Must be 21 years of age or older. MontBleu reserves all rights.
                                                                                                                                      15

MBR-137-Tahoe-Chamber-Ciera-Ad-Rev3.indd 1                                                                              1/11/21 11:09 PM
PO Box 17181
              South Lake Tahoe, CA 96151

                       ThankThank    YouYouYou
                                   Thank
                                     Thank         You
                          Chairman’s
                     Chairman’s Circle Circle
                                       MembersMembers
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                                                                Members
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                                        TRAILBLAZERS
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ABOVE 6000’
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