ACTIVATE MUSIC PROGRAM 2021-22 GUIDELINES - City of Gold Coast
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ACTIVATE MUSIC PROGRAM 2021-22 GUIDELINES REGIONAL ARTS DEVELOPMENT FUND (RADF)
Activate Music program
The Regional Arts Development Fund (RADF) Activate Music program supports the development of the Gold Coast’s
contemporary music sector and is a key deliverable in the Music Action Plan 2021.
The Activate Music program aims to assist the career development of Gold Coast musicians and related industry
professionals, and build the City of Gold Coast’s music brand by:
• supporting the creation of new music based work
• assisting to develop audiences locally, nationally and internationally
• investing in the growth and long-term sustainability of the Gold Coast music sector
Activate Music grants are available to Gold Coast music practitioners from all genres and career stages, and industry
professionals including managers and related support industries.
The Activate Music program offers two distinct areas of support:
• New Content Creation: supports the development and recording of new music based works and related
audio visual works that strengthen brand awareness, including web content, social media and other marketing
and promotional channels. It is expected that projects will incorporate strategic commercial release plans.
• New Market Development (Touring): supports musicians to identify and develop new audiences through
regional, national, and international touring and live streaming of live performance. Extending networks and
connections for Gold Coast acts will enable new markets to be explored and new strategies considered to
encourage long term career development.
We recommend that you discuss your project with the City of Gold Coast RADF Liaison Officer before submitting an
application.
RADF Activate Music: 2021-22 Guidelines Page 2 of 11About RADF
RADF is a partnership between the Queensland Government, through Arts Queensland, and eligible local councils.
RADF promotes the role and value of arts, culture and heritage as key drivers of diverse and inclusive communities
and strong regions. RADF invests in local arts and cultural priorities determined by local communities across
Queensland.
The RADF objectives are to support local arts and cultural activities that:
• provide public value for Queensland communities
• build local cultural capacity, cultural innovation and community pride
• deliver Queensland Government’s objectives for the community.
What RADF aims to achieve on the Gold Coast
The City of Gold Coast RADF programs align with the strategic outcomes of the City’s Culture Strategy 2023:
1. Our culture is distinctly Gold Coast
2. A place where culture is everyday
3. A community that values its cultural heritage
4. A city where creativity creates opportunity.
Our RADF programs invest in our city’s creative future and respond to our community’s aspirations for arts and culture.
Our RADF programs aims to:
• support a richness of cultural experiences that celebrate and express our City’s diversity
• increase opportunities and audiences for cultural product in the city, with more locals participating in arts and
culture
• support professional and emerging local artists to develop skills, networks and profile
• support excellent contemporary practice, creative collaborations and sustainable outcomes
• grow the number of people employed in local creative industries, and grow and diversify our economy through
creative enterprise
• grow the city’s reputation for cultural tourism and unique visitor experiences.
Applications that address the following will align strongly with the Culture Strategy 2023:
• new ways of engaging young people in arts and culture
• developing and promoting First Nation’s culture and heritage
• supporting our artists and creative industries to explore new and emerging digital platforms
• providing opportunity for the city’s culturally diverse population to express their culture and connect to
community.
RADF Activate Music: 2021-22 Guidelines Page 3 of 11Application deadlines
Applications to both rounds open on 5 October 2021.
ROUND ONE
Applications close 15 November 2021
Notification of outcome January 2022
Project start date From 16 January 2022
ROUND TWO
Applications close 7 March 2022
Notification of outcome May 2022
Project start date From 15 May 2022
Dates may vary - applicants will be notified if this occurs.
You may submit one application to an Activate Music round. If your application is unsuccessful in Round One, you can
apply in Round Two (if eligible). However, if your application was successful in Round One, you cannot apply in Round
Two. You can receive funding in one round only.
How much can I apply for?
Applications are not capped and will be assessed on merit.
Note: RADF will not support 100 per cent of your project’s costs. You must show income from sources other than
RADF in your budget. Typically, RADF funding represents approximately 30 per cent of the total project budget.
Eligibility Criteria
To be eligible all applicants must:
• be a Gold Coast resident (individuals/collectives) / based on the Gold Coast (organisations)
• have an Australian Business Number (ABN) in the name of the applicant
• individual applicants/collectives must be Australian citizens or permanent residents and be practicing artists or
arts professionals.
The following applicants are not eligible to apply:
• applicants that received an Activate Music grant in 2021 – applicants cannot receive consecutive year funding
• organisations funded through Stream Two of the Arts Organisations Triennial Funding Program and Council
entities and strategic partner organisations~ — however, these entities can partner on projects
• applicants that have not completed and acquitted any previous RADF funded projects.
RADF Activate Music: 2021-22 Guidelines Page 4 of 11Individual applicants who are current employees of:
• an organisation funded through Stream Two of the Arts Organisations Triennial Funding Program
• a Council entity ~
• a strategic partner organisation ~
are ineligible to apply unless their application includes a letter from their employer (CEO/Senior Management/Chair)
stating that their RADF project is not associated with the duties of their role and/or programming of the organisation.
Ineligible applications are those that:
• do not meet the eligibility criteria
• are for a project starting before the project start date (see Application Deadlines)
• request funding to cover 100 per cent of their project’s costs.
• are not music-based projects.
Note: Council does not redress errors in applications or support material. If your application is eligible, your application
and any support material will be assessed as it has been submitted.
~
Council entities and strategic partner organisations are defined as HOTA Gold Coast, Study Gold Coast, Destination Gold Coast, Major Events
Gold Coast and Placemakers Gold Coast.
What RADF Activate Music will not support
The following are ineligible activities/costs and will not be supported:
• activities that have already taken place or are in progress
• projects for which artists and arts workers are paid less than the recommended industry rates (see
www.meaa.org/ and www.artslaw.com.au/)
• recordings that are not intended for commercial, physical, or digital release/distribution
• amateur arts activities and cover bands
• school arts activities, summer/winter schools
• activities that are part of a certificate, degree or other study/training at university, government or private
institutions
• competitions, awards, prizes, eisteddfods, fundraising activities
• projects or activities that do not have a clearly defined music component
• purchase of capital items including computers, buildings, vehicles, and musical instruments however, other
capital items directly related to delivery of the project are eligible capped at no more than 20% of your grant
request or $2,000, whichever is the lesser amount
• business start-up costs
• administrative and other organisational costs not directly associated with the project
• repayment of debt or loans.
RADF Activate Music: 2021-22 Guidelines Page 5 of 11Assessment criteria
You must consider and respond to the assessment criteria in your application and clearly articulate the artistic
rationale, impact and objectives of the project and your capacity to deliver.
Guidance on what you should consider when responding to the criteria is provided below. Not all considerations under
each criterion may be relevant to your application.
All criteria have an equal weighting.
Applications will be assessed against the following assessment criteria:
Quality
Things to consider when responding to the Quality criterion:
• How can you show strong evidence of the quality of your current and previous work – both in your application
and through your support material? Have you included relevant and recent examples of your previous work?
Do you have responses from peers or the public to your previous work you can include?
• What is your creative vision/rationale for the project? Have you clearly outlined your creative, engagement or
development process?
• Does your project engage people with relevant expertise and experience, and have you included support
material to demonstrate their experience and the quality of their previous work?
• How is this a key opportunity for your artistic/cultural and professional practice at this point in your career?
How will your project build on your previous work?
• Will your project provide high quality experiences for the local community and/or build the capacity of the local
arts sector or your area of practice?
• Are any aspects of your project enterprising or innovative in their approach?
Reach
Things to consider when responding to the Reach criterion include:
• Who is your project for? How will they be engaged through your project?
• How many public outcomes and participants/audience members will your project have? Are any of your
outcomes based on the Gold Coast?
• Is there evidence of demand or need for your project? How do you know this?
• How will you communicate and market your project to your target audience? What is your strategic
commercial release plan? Will you reach new markets?
• Does your project respond to diversity within the community? Will it engage diverse participants or audiences
including Aboriginal people, Torres Strait Islander People, Australian South Sea Islander people, culturally and
linguistically diverse people, older or younger people, people with disability?
Impact
Things to consider when responding to the Impact criterion include:
• Does your project have cultural, social or economic value/outcomes? How will it contribute to the Gold Coast
arts and cultural ecology and community?
RADF Activate Music: 2021-22 Guidelines Page 6 of 11• What outcomes do you expect from your project and how are the outcomes important to you or in the local
context?
• What will local Government investment in your project achieve?
• How does your project align to the strategic outcomes of the City’s Culture Strategy 2023?
Viability
Things to consider when responding to the Viability criterion include:
• Can you show evidence of good planning and achievable outcomes for your project?
• Do you have other financial and/or in-kind support for your activity? Will your project or activity bring in any
revenue (e.g. ticket sales, retail, merchandise)?
• Is your budget balanced and expenditure appropriate to the scale of the project?
• Have you clearly shown your capacity to achieve the activities, including through engaging key people with
appropriate expertise/skills, your previous track record in delivering similar projects, engaging partners that will
contribute to the delivery of the project?
• Have you included confirmation letters from your partners and collaborators outlining their role/involvement in
the project?
• Where relevant, have you included evidence of appropriate consultation with participants, audiences or
communities, and adherence to relevant cultural protocols?
How are applications assessed?
Step 1
Contact the City of Gold Coast RADF Liaison Officer to discuss your project and application.
Step 2
Submit your application online through the City’s grants portal. The application will be checked by the City of Gold
Coast Arts and Culture Unit for eligibility. If your application is deemed ineligible, you will be notified and provided with
feedback and guidance on eligibility requirements. Ineligible applications will not progress to the assessment stage.
Eligible applications are progressed for assessment by the RADF Committee. Applications are assessed as they have
been submitted. Additional support material will not be accepted after submission.
Step 3
Your application is assessed by members of the external RADF Committee^ as per the published guidelines and
against the program assessment criteria. The Committee will meet to moderate its recommendations with
consideration of: available funding; geographic spread, target groups and the Culture Strategy 2023 and other
government priorities and may request further information from applicants as part of the moderation process. The
Committee may recommend part funding or decide not to fund an application.
Step 4
The RADF Committee recommendations are submitted to the CEO’s delegate, Director Lifestyle and Community for
approval.
RADF Activate Music: 2021-22 Guidelines Page 7 of 11All applicants will be notified of the result of their application by email. The list of successful applicants will be
published on the City of Gold Coast’s website.
Applicants that are not recommended for funding are encouraged to contact the City of Gold Coast RADF Liaison
Officer for feedback on their application. Unsuccessful applicants can re-apply in accordance with the grant guidelines.
^ The RADF Committee is appointed through an expression of interest process on the basis of meeting eligibility criteria, including: experience and
expertise in an art form and/or governance, legal and business sector experience; recognised leadership within the arts and cultural sector;
understanding of the Gold Coast arts and cultural ecology and opportunities; and strong connections and networks. The full list of RADF Committee
members is published on the City of Gold Coast website.
Committee members are expected to act in accordance with the City of Gold Coast Code of Conduct for Employees Policy and to declare any
conflicts of interest.
Submitting your application
Applications must be received by the published closing date (see Application Deadlines).
1. Read the RADF Activate Music Guidelines and check that you are eligible to apply
2. Read the RADF - Important Information for Applicants and FAQs
3. Read the Activate Music application form
4. Apply online at https://goldcoast.smartygrants.com.au/
Note: If you are unable to apply online please let us know and we will provide you with a copy of the application form in
word document format.
Accessibility is important to us. If you need this information in another format, please let us know.
Essential information for successful applicants
Detailed information for successful applicants is available in the RADF - Important Information for Applicants and
FAQs. Some key information is summarised below, however you should refer to the Important Information document
for further detail on the requirements of funding.
Funding Agreement
If your application is approved for funding, you will receive a funding agreement including a Letter of Acceptance. If the
Committee has set special conditions on your funding, these will be set out in your agreement. You will need to sign
and return the Letter of Acceptance within 14 days and meet any special conditions to receive payment.
Payments
Payment terms are 30 days from date of invoice, subject to the receipt of a signed funding agreement, tax invoice and
a copy of a bank statement header including applicant’s name and address, the bank name and address, BSB and
account details. These details must match the details provided on the invoice. Payments will only be made on
satisfaction of any conditions of funding.
RADF Activate Music: 2021-22 Guidelines Page 8 of 11Reporting
All Activate Music funded applicants are required to complete an Outcome Report within eight weeks of the completion
of the project. Your Outcome Report is uploaded into SmartyGrants and can be accessed in the account associated
with your application. The Outcome Report includes information about the success of your project, key performance
indicators, budget expenditure and applicable support material.
Funding Acknowledgement
RADF funded activities must acknowledge both the Queensland Government and the City of Gold Coast in ALL
promotional material and publications by inclusion of the RADF acknowledgment text and logos as provided to you by
City of Gold Coast.
The required RADF acknowledgement is:
The Regional Arts Development Fund is a partnership between the Queensland Government and City of Gold
Coast to support local arts and culture in regional Queensland.
Please contact radf@goldcoast.qld.gov.au for the City of Gold Coast logo.
The Queensland Government crest is at www.arts.qld.gov.au/aq-funding/acknowledgement
Other funding sources
RADF will not support 100 per cent of the costs of your project — other funding that may be available to support your
project includes:
Arts Queensland
Arts Queensland delivers several funding programs that support individuals and organisations to make and
present work, engage in professional development and tour. For more information contact Arts Queensland:
07 3034 4016 or 1800 175 531 (toll free)
investment@arts.qld.gov.au
https://www.arts.qld.gov.au/aq-funding
Australia Council for the Arts
For information on available grants contact an Australia Council Grants Officer:
02 9215 9000 or 1800 226 912 (toll free)
enquiries@australiacouncil.gov.au
www.australiacouncil.gov.au/funding/
RADF Activate Music: 2021-22 Guidelines Page 9 of 11Contact us
Further information about RADF Activate Music:
- download the RADF - Important Information for Applicants and FAQs
- contact the City of Gold Coast RADF Liaison Officer on 07 5581 6075
- email radf@goldcoast.qld.gov.au
For information about City of Gold Coast funding opportunities please visit Arts and Culture on the City’s website.
Council reserves the right to modify these guidelines at any time. Applicants will be notified of any changes.
RADF Activate Music: 2021-22 Guidelines Page 10 of 11City of Gold Coast
RADF Liaison Officer:
(07) 5581 6075
radf@goldcoast.qld.gov.au
Regional Arts Development Fund
RADF Activate Music: 2021-22 Guidelines Page 11 of 11You can also read
