Advanced training course IMAGINE Made in Italy Interpreting for the International Management of Made in Italy Products Focus on Food & Fashion - UNINT
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Advanced training course
IMAGINE Made in Italy
Interpreting for the International Management
of Made in Italy Products
Focus on Food & Fashion
SEIZE EMERGING GROWTH OPPORTUNITIES
EXPLORE MARKETING PRINCIPLES AND EMERGING TRENDS
IN FAST-EXPANDING MARKETS
SELECT AND ENTER INTERNATIONAL MARKETS
EXPLORE THE LATEST COMMUNICATION TECHNIQUES
FAMILIARIZE WITH FOOD AND FASHION TERMINOLOGY
TARGET MARKET SEGMENTS
MAKE STRATEGIC DECISIONS
MAINTAIN FOCUS ON THE CUSTOMER
FACILITATE PRODUCTIVE MEETINGS AND BUILD CONSENSUS AMONG PARTIES AT THE BARGAINING TABLE
ABOUT
- “The imports of Italian apparel BBF in the thirty New markets will
The increasingly complex challenges Italian small and medium-sized increase to 3.5 billion in 2021, from 2.6 billion in 2015, with half of
enterprises (SMEs) are facing require the rapid development of new and the incremental demand coming from Russia and China; they will be
agile managers. More than ever before, newly trained interpreters entering joined, in order of importance, by the UAE, Turkey and Poland”
the profession must quickly upgrade their language skills, develop core - “Imports of Italian footwear BBF in the thirty New markets will reach
management skills and expand their professional networks. This intensive 1.7 billion euros in 2021, an increase of 582 million compared with
programme is designed to help graduate and undergraduate interpreters 2015”
master core business concepts and build key skills in the field of export - “Imports of Italian eyewear BBF of New markets in 2021 will rise up
management. Participants will gain a cross-functional view through sessions to 934 million euros, from 608 million in 2015”
led by highly qualified interpreters, managers and economists. - “Imports of Italian jewelry BBF in New markets will grow up to 2.7
billion euros in 2021, 904 million more than in 2015”
WHY
Italian craftsmanship is expected to see a 43% rise in the main emerging
markets over the next six years. The United Arab Emirates will be the largest
contributor to growth, followed by Russia and China. In 2021 BBF (“bello e
ben fatto” - “beautiful and well-made”) exports will reach 15 billion euros,
85% of which will be imported by these countries.
Il Sole 24 Ore, 2016
...Let’s have a look at some data…
- “In 2021, imports of Italian food and beverages BBF of the thirty New
markets will reach 2.8 billion euros, 598 million euros more than in
2015”
Exporting la Dolce Vita, 2016
Confindustria Research Center & Prometeia
COURSE OVERVIEW
WHAT
6 weeks| 60 hours| 8 ECTS
WHEN
13 January – 18 February 2017
Teaching is delivered though a mixture of lectures and practical sessions.
Lessons will be held according to the following schedule:
- Friday: 2.30 pm – 7.45 pm
- Saturday: 8.30 am – 1.45 pm
WHERE
Università degli Studi Internazionali di Roma – UNINT
Via Cristoforo Colombo 200 - 00147 Roma
CONTENTS AND OBJECTIVES and candidates will be able to gain valuable exposure to the workplace
thanks to internship periods.
By keeping abreast of relevant market developments, the course aims to
WHO
train interpreters to build core business skills and learn management best
practices in order to effectively implement an enterprise internationalization
This fast-paced learning experience takes a multidisciplinary approach
strategy with respect to Made in Italy Food and Fashion exports to the
combining strategy, marketing, technology, and business interpreting. It is
United Arab Emirates, China and Russia.
designed for aspiring interpreters and/or translators who require a deeper
understanding of marketing best practices and want to take their negotiating
More specifically, participants will:
skills to a higher level. The programme is designed for interpreters who lack
- acquire a deeper understanding of how an enterprise operating in
formal marketing education and are willing to build knowledge of corporate
global markets works;
culture fundamentals.
- build core cross-cultural management skills;
- play a central role in establishing an effective dialogue with
More specifically, it is designed for:
enterprises operating beyond national borders;
- students about to earn or having already earned a Master’s degree
- learn how to deal with cultural differences and to use appropriate
in Interpreting and Translation or in Modern Languages (to be
techniques of management in an international context;
eligible students must have passed at least one interpreting
- learn the specific terminology with respect to food and fashion
examination);
exports.
- professional interpreters who lack formal interpreting education. In
JOB PROSPECTS this case, it is necessary to submit evidence of one’s professional
experience - interpreting IT-EN-IT - during the last three years.
This course is unique in its kind: it offers relevant job opportunities while
aiming at boosting growth and relaunching Italian SMEs. It aims to create a ENTRY REQUIREMENTS
new category of professionals by providing business interpreters with cross-
cultural and export management skills. Since all teaching is carried out in English, a C1 English level is required to
INTERNSHIPS apply (Common European Framework of Reference for Languages – CEFR).
Therefore, non-native English-speaking applicants must submit evidence of
Participants’ curricula will be analyzed by some leading businesses operating their English language proficiency.
in the field of food and fashion. Participants will be assessed on the basis of
their academic profile and language skills. A ranking will be then establishedApplicants may be interviewed via Skype. All applicants, whether admitted,
waitlisted, or denied, will receive a formal admission notification from the ENROLMENT
Higher Education Office. Once you receive a formal admission notification from the Higher Education
Office, download our Application form, fill it in and send it by post or email to
APPLICATION DEADLINE AND FEES formazione@unint.eu.
Enrolment is open until 30 December 2016.
Tuition fee is € 850,00. It is divided as follows:
Additional documents to attach upon enrolment:
Fees and deadlines
Pre-enrolment fee €50,00 - upon pre-enrolment (by copy of a valid identity card or passport;
30 November 2016)
curriculum vitae;
Tuition fee € 800,00 by 30 December 2016
1 photograph (passport size);
copy or self-certification of the high school diploma;
Tuition fee for UNINT students is €750,00. It is divided as follows:
copies of the degree certificate with detailed university
examinations;
Fees and deadlines
1 Tax Stamp: € 16,00;
Pre-enrolment fee € 50,00 - upon pre-enrolment (by
proof of registration at UNINT University or one of the partner
30 November 2016)
Tuition fee € 700,00 by 30 December 2016 universities (if applicable)
Receipt of payment of the tuition fee, paid to: UNINT, Università
Please note that applicants withdrawing from the course 15 days after its degli Studi Internazionali di Roma, located in Roma - Via Cristoforo
start date are not entitled to a refund. Applicants are required to attend class Colombo 200, 00147 Roma – Banca Popolare di Sondrio – central
regularly. Failure to attend the course will result in the full cost being seat of Rome c/c 32000 – IBAN: IT55J0569603211000032000X91,
incurred. BIC/SWIFT: POSOIT22. The payment cannot be refunded, except in
the event of courses not activated because the minimum number of
students has not been reached.
HOW TO APPLY
Please note that all application materials must be received by the Higher
P R E -ENROLMENT Education Office by 10 January 2017.
Pre-enrolment is open until 30 November 2016.
Pre-enrol>>TEACHERS
Scientific coordinators:
Alessandro De Nisco
Elena Tomassini
Teachers:
Classes are held by highly qualified and experienced teaching staff.
PROGRAMME
A B
13 January 2017 14.30 – 17.00 17.15 – 19.45
Fashion, wine and food as ambassadors of Made in Italy in the Presentation of the programme, recommended readings and
world: structure, features and peculiarities of Italian businesses. movies, handout. Introduction to the specific terminology of the
various wine and food sectors.
Listening, memorizing and reformulating (IT-EN) online interviews
with CEOs or Chairmen of some renowned Italian businesses
operating in the wine and food sector. Analyzing sector-specific
terminology.
14 January 2017 8.30 – 11.00 11.15 – 13.45
The Italian lifestyle and the country of origin effect: Made in Italy Introduction to business interpreting. Strategic and deontological
as an element of competitive advantage on international markets. aspects. Business interpreting simulated dialogues (based on the
professor’s working experience with companies such as Pastificio
Rana, negotiations and conferences in wine and food fairs etc.).
20 January 2017 14.30 – 17.00 17.15 – 19.45
Acquire a deeper understanding of International and cross- Negotiating methods in a markedly intercultural dimension.cultural management.
21 January 2017 8.30 – 11.00 11.15 – 13.45
The international market selection and entry strategy. Examples English as lingua franca in international exchanges. Business
in the fields of fashion, wine and food. interpreting simulated dialogues (based on the professor’s
working experience with businesses such as Mandarina Duck, Miss
Sixty, etc.) (Skype meeting with an experienced interpreter
specialized in the field of fashion.
27 January 2017 14.30 – 17.00 17.15 – 19.45
International consumer attitude towards high-end products: Varieties of English.
phases and main elements affecting the market. The role of
cultural variables.
28 January 2017 8.30 – 11.00 11.15 – 13.45
Promoting the Italian fashion on foreign markets: the experience Skype call with an AIIC interpreter specialized in the field of wine
of Ente Moda Italia. and food.
3 February 2017 14.30 – 17.00 17.15 – 19.45
Country focus I. Fashion, wine and food in Russia: characteristics Public speaking.
of demand, perceptions and attitudes towards Made in Italy
4 February 2017 8.30 – 11.00 11.15 – 13.45
Country Focus II. Fashion, wine and food in China: characteristics Public speaking exercises. How to launch a new product and
of demand, perceptions and attitudes towards Made in Italy prepare a press release for a new collection or advertising
campaign in English.
Working groups (role play – students act as presenters, journalists
and audience) for events taking place in one of the analyzed
counties (China, UAE, Russia).
10 February 2017 14.30 – 17.00 17.15 – 19.45
Brand management: creation and management of a Made in Italy Chuchotage exercises.brand Exercises with dialogues and business interpreting simulations.
How to deal with irony and humour. Terminology difficulties
(menu translations, quips etc.)
11 February 2017 8.30 – 11.00 11.15 – 13.45
Brand management: testimonials of a business operating the field Online interviews relating to production and distribution, runway
of wine and food shows (i.e. Emirates Fashion Week, Arab Fashion Week, Rima
Khoreibi, Micaroon makeup). Video recording of the students’
performance. Peer review and self-assessment.
Discussion on terminology aspects related to 4 movies (Yves Saint
Laurent; The Devil Wears Prada; Valentino: The Last Emperor; The
September Issue).
17 February 2017 14.30 – 17.00 17.15 – 19.45
Country Focus III. Fashion in the UAE: characteristics of demand, Discussing examples of mixed register (moving from
perceptions and attitudes towards Made in Italy conversational discourse to professional/technical discourse).
Changing register in the different phases of a negotiation, namely
welcoming, foreign delegations’ visiting programs, technical
meetings with creatives, advertising teams, gala dinners with
opening and closing speeches, organizing return trips, etc.
18 February 2017 8.30 – 11.00 11.15 – 13.45
Communication strategies of fashion businesses operating in Meeting testimonials. Business interpreting simulated dialogues.
global markets: success stories and mistakes due to the lack of Assessment of the students’ performance. Final discussion on
understanding of cultural dynamics. theoretical issues.CONTACTS Higher Education Office Telephone: (+39) 06 510 777 400 / (+39) 06 510 777 231 / (+39) 06 510 777 273 / (+39) 06 510 777 274 / (+39) 06 510 777 228 Fax: (+39) 06 510 777 264 E-mail: formazione@unint.eu www.unint.eu
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