AGM - Direct Selling Australia

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AGM - Direct Selling Australia
AGM
AGM - Direct Selling Australia
ABN 68 413 038 101

                                             2019
                                                ABN 68 413 038 101
                          NOTICE OF ANNUAL GENERAL MEETING
                                                     2019
The 52nd Annual General Meeting (“AGM”) of the Direct Selling Association of Australia Inc. will be
                     2019 Notic e of Annual General Meeting
                                  NOTICE OF ANNUAL GENERAL MEETING
held at the Sheraton Grand Hyde Park, 161 Elizabeth Street, Sydney, NSW 2000 on Monday 24 June,                            Your Assoc iation
2019, commencing    at 4.10pm
        The 52nd Annual    General Meeting (“AGM”) of the Direct Selling Association of Australia Inc. will be
                    The 52nd Annual
        held at the Sheraton    GrandGeneral
                                         Hyde Meeting  (“AGM”)
                                                Park, 161      of the Direct
                                                           Elizabeth         Selling
                                                                       Street,       Association
                                                                                Sydney,   NSWof2000   on Monday
                                                                                                 Australia Inc. 24 June,   Vision
                                                    AGENDA
                    will be held at the Sheraton Grand Hyde Park, 161 Elizabeth Street, Sydney, NSW 2000 on
        2019, commencing at 4.10pm
                    Monday 24 June, 2019, commencing at 4.10pm
                                                                                                                           Direct Selling Australia is a vibrant transformational association recognised
1. APOLOGIES
                                                            AGENDA                                                         as a peak body leading the direct selling industry into a new paradigm.
2. CONFIRMATIONAGENDA  OF MINUTES
       1. APOLOGIES
     Minutes of 511.st Annual     General Meeting held 19 June 2018
                          APOLOGIES                                                                                        Purpose
         Draft Minutes   of  meeting
       2. CONFIRMATION OF MINUTES        attached.
                    2. CONFIRMATION           OF MINUTES                                                                   The purpose of Direct Selling Australia is to be the advocate for the direct
              Minutes of 51 Annual General Meeting held 19 June 2018
                               st
3. BUSINESS ARISING Minutes of 51st Annual General Meeting held 19 June 2018                                               selling industry and to represent and serve its members.
                  Draft Minutes of meeting attached.
4. REPORTS          3. BUSINESS ARISING
       3. BUSINESS ARISING
     4.1 Chairperson4.    REPORTS
                                                                                                                           Goals
     4.2 Executive  Director
       4. REPORTS 4.1 Chairperson                                                                                          In order to achieve our purpose, Direct Selling Australia will:
     4.3Code4.1Administrator
                  Chairperson
                          4.2 Executive Director                                                                           1.   Promote the direct selling industry
              4.2Executive Director
5. FINANCIAL REPORTS4.3 Code Administrator                                                                                 2.	Advocate for a conducive business environment for the conduct of
              4.3Code Administrator
     5.1 Directors’ 5.
                     Report
                          FINANCIAL REPORTS                                                                                    direct selling
     5.2
       5. Financial Statements
            FINANCIAL    REPORTS   – Audited Balance Sheet, Profit and Loss Statement
                          5.1 Directors’ Report                                                                            3.	Ensure members conduct their business to the highest professional
     5.3 Auditor’s  Report
              5.1 Directors’ Report                                                                                            and ethical standards
                          5.2 Financial Statements – Audited Balance Sheet, Profit and Loss Statement
              5.2 Financial Statements – Audited Balance Sheet, Profit and Loss Statement
6. APPOINTMENT            5.3 Auditor’s Report
                     – AUDITOR
              5.3 Auditor’s   Report                                                                                       4.   Provide valuable member services and business support
         An auditor6.is appointed
                          APPOINTMENT  at each   Annual General Meeting to hold office until the conclusion
                                             – AUDITOR
                                                                                                                           5.   Govern and manage the association well
       6.of APPOINTMENT
            the next	AGM.     – AUDITOR
                          An auditor is appointed at each Annual General Meeting to hold office until the
                  An auditor    is appointed
                          conclusion  of the nextat each Annual General Meeting to hold office until the conclusion
                                                  AGM.
                  of the next AGM.
                    7.    GENERAL      BUSINESS
7. GENERAL BUSINESS
         Notice of any business to be raised by Members must reach the Executive Director by 10 June
                          BY ORDER OF THE BOARD
       7.2019.
            GENERAL BUSINESS
                  Notice of any business to be raised by Members must reach the Executive Director by 10 June
      BY ORDER OF THE BOARD
                  2019.
                BY ORDER OF THE BOARD

                                                                                    _____________________
                                                                                           Gillian   Stapleton
                                                                                                Gillian Stapleton
                                                                                          Executive    Director
                                                                                          _____________________
                                                                                              Executive Director
                                                                                                24 May     2019
                                                                                                      Gillian Stapleton
                                                                                                    24 May 2019
                                                                                                   Executive Director
                                                                                                           24 May 2019

        2                                                                                                                                                                                                  3
AGM - Direct Selling Australia
C hairperson                                                                                                                       Code Administrator Report
On behalf of your Board of Directors, I am                      Over the last year Association governance has been                 This report reflects my second year of                           is to investigate and assist in securing settlement for informal
                                                                reviewed and updated, new financial systems implemented,                                                                            disputes as well which is important in avoiding the escalation
delighted to add my welcome to you and my                       communication forums with members scheduled and                    appointment as Code Administrator following                      of complaints which might diminish the self-regulatory role
appreciation for your attendance and support                    reach out to support member companies and their key                the retirement of Greg Glass in mid-2017.                        played by the DSA.
                                                                events increased.
of our 2019 Annual General Meeting.                                                                                                The implementation of the new Code of Practice at                In the forthcoming year, DSA will continue to provide
                                                                There is never a time when there are no regulatory challenges      last year’s Annual General Meeting, provided                     guidance to members to ensure their businesses continue
The purpose and function of the Board is to set the strategic
                                                                to our consumer channel. We are pleased to celebrate the           further clarity around the operation of the Code of Practice     to meet various Australian legal requirements particularly
vision for DSA and work closely in support of our Executive
                                                                excellent relationships that Gill has forged with regulators,      for DSA’s members. It provides an effective regime for           given recent changes to Australian Consumer
Director and her team as they execute that strategy.
                                                                bureaucrats, politicians and industry associations that enable     implementation and enforcement.                                  Law, and therapeutic goods legislation. Members
Our strategy is detailed and comprehensive but is broadly       us not only to survive, but to also prosper. We are also                                                                            are encouraged to regularly review their current
encapsulated by two imperatives – ‘Promote’ and ‘Protect’.                                                                         In my official report to the Board of Directors for the
                                                                encouraged in a business sense by the potentially favourable                                                                        policies, procedures and business practices to
                                                                                                                                   year ending 31 March 2019, I can happily report a
Gill and her team, with Board support, have worked tirelessly   political environment within which we will operate in the                                                                           minimise and mitigate potential risks. Risk mitigation
                                                                                                                                   very low incidence of complaints made by either
to promote and protect our channel and, in particular, the      coming years.                                                                                                                       strategies will further improve industry performance, help
                                                                                                                                   consumers, direct sellers or members under the DSA’s
best interests of all member companies and have done so to                                                                                                                                          to safeguard brand reputation, protect distributors against
                                                                Our Association is financially secure and prepared. We are         Code of Practice. During the period 1 April 2018 to
great effect and success.                                                                                                                                                                           liability and ensure consumer rights are respected.
                                                                pleased that for the first time ever we were able to implement     31 March 2019, there were a total of 9 complaints
Gill has the strong confidence of the Board and, along with     a modest subscription reduction in 2018 and beyond. We will        received by the DSA which is fewer than last year. Of            I am pleased with the efforts amongst Members
every member of her small team, Adele, Paul, Chong and          continue to be sensitive to the cost of DSA membership and         these, only 2 were categorised as ‘formal’ complaints            in prioritising consumer rights and ethical
Chelsea, has contributed with high competency and passion       to providing value for that cost.                                  and the remaining 7 complaints were found to be                  business practices. By adopting good commercial
to deliver and maintain an environment within which all                                                                            ‘informal’. Given the large volume of transactions involving     practices, Members reduce the incidence of
                                                                Across all consumer channels including our own, there have
member companies can conduct their businesses in the free                                                                          consumers and members, this is a pleasing result and             complaints and the risk of adverse publicity. Quality
                                                                been ‘winners’ and ‘losers’ in recent years. Change in the
enterprise tradition.                                                                                                              demonstrates that members are conscious of their                 products, effective training, well-resourced complaints
                                                                consumer environment is relentless and inevitable and if we
                                                                                                                                   obligations under the Code of Practice.                          handling and a corporate management commitment
                                                                embrace that reality as an opportunity, we will win.
                                                                                                                                                                                                    to creating an ethical operating environment for direct
                                                                I believe that within our Association there is a great wealth      The dispute resolution system specified in the Code of
                                                                                                                                                                                                    sellers are factors which reduce complaints.
                                                                of experience and intellectual insight that is available to all    Practice works well and was adhered to in respect of the
                                                                                                                                   formal complaints. One formal complaint related to the           Whilst the incidence of complaints remains relatively
                                                                members to support your future directions. Please reach out
                                                                                                                                   denigration of a member by the distributors/independent          low, I encourage all DSA members to review and
                                                                if there is anything that your Board or Executive team can
                                                                                                                                   contractors of another member in breach of Clause 34             improve their procedures with the object of eliminating
                                                                contribute to your ongoing viability and success.
                                                                                                                                   of the Code of Practice. In this case, the other member          complaints altogether.
                                                                Finally, I extend my sincere appreciation to Christine Terrill,    was advised of the details of the complaint and
                                                                our Vice Chairperson and my fellow board members who are           an investigation was promptly undertaken into the matter.
                                                                people of integrity and intellect, who selflessly serve the best   The complaint was resolved to the satisfaction of both           Graham Kinsey
                                                                interests of all of us in this great ‘people’ industry.            members without the need to invoke Clause 44 of the Code
                                                                                                                                   of Practice. Therefore, the need for a referral to the Code
                                                                                                                                   Administrator did not arise.
                                                                Phillip Hobby                                                      The second formal complaint related to alleged mis-selling
                                                                                                                                   practices and as of 31 March 2019 remained subject to
                                                                                                                                   ongoing resolution procedures under the Code. I am hopeful
                                                                                                                                   this complaint will be resolved in the near future.
                                                                                                                                   One of the first stages in the complaints handling process
                                                                                                                                   is for the DSA staff member to establish the nature of the
                                                                                                                                   complaint so that it can be categorised either ‘formal’ or
                                                                                                                                   ‘informal’ in accordance with internal DSA process. Formal
                                                                                                                                   complaints are those that involve an alleged breach of
                                                                                                                                   the Code of Practice. In practice, informal complaints
                                                                                                                                   (i.e. where there is no evidence of a breach of the
                                                                                                                                   Code) are more common. Typically, they might involve a
                                                                                                                                   dispute over the distribution agreement, late payment of
                                                                                                                                   commission or delivery or refund of products. While my
                                                                                                                                   jurisdiction is over formal complaints, I note that DSA policy

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AGM - Direct Selling Australia
Executive Director
Governanc e                                                                                                                                                                               Market Issues
Direct Selling Australia is incorporated under the                    DSA looked internally at our own processes intent on bringing
                                                                                                                                         Your DSA Team
Associations Incorporation Act 2009 (NSW) as Direct Selling
Association of Australia Inc. Within this law and against
                                                                      them up to better align with the increased engagement of
                                                                      our members. Beginning with our constitution and our code          Gillian Stapleton Executive Director
                                                                                                                                                                                          Withholding Tax Exemption
modern governance standards its business is directed and              of practice, we performed a thorough legal review. The DSA                                                          Annual General Meeting Update 2019
                                                                                                                                         Adele Sutton Director of Policy
controlled by a Board of elected member representatives.              constitution provides a structure for pursuing the objectives of                                                    A material increase to the DSA’s withholding tax exemption
                                                                      protecting, promoting and serving the interests of its members     Paul Seitz Marketing & Communications            threshold from $10,000 to $15,000 was implemented on
In the midst of its third year of new leadership, DSA decided to
                                                                      and our code of practice creates a standard of behaviour           Chong Yeong Fong Business Development           1 July 2018. Members are reminded that the vast majority of
examine every process and implement change in alignment
                                                                      in alignment with other regulators such as the ACCC. We                                                             ISPs will have no need for an ABN as their yearly commission
with our core philosophy of putting members first. In the course                                                                         Chelsea Thomson Marketing & Communications
                                                                      also instituted a governance review and will be putting forth                                                       will not exceed the new threshold. DSA has published
of this endeavour we revamped nearly everything swapping
                                                                      a structural change for members later in 2019. We revised          Your Committee Structure                         factsheets for both Members and direct sellers in relation to
outdated processes, instituting new ways of engaging
                                                                      our strategic direction and now have an agile “living” strategic                                                    ABN entitlement and suggests that Members regularly take
members, and building relationships with policy makers who
                                                                      plan, reviewed at every Board meeting, using a simple and
                                                                                                                                         Legal & Government Committee
affect our membership and the channel in which they operate.                                                                                                                              the opportunity to remind direct sellers approaching the
                                                                      efficient traffic light tracking system, enabling the team to      Chairperson - Christine Terrill - Board Member   $15,000 threshold that an ABN will be required to avoid tax
In our industry people will often talk about their “why”; why         meet the fast-changing needs of its members while keeping                                                           being withheld. Members should also remind direct sellers
                                                                                                                                         Tony Greig - Life Member
they do what they do, their motivation and so since our               the Board informed. An example being that as events                                                                 that any ABNs that are redundant or no longer in use should
“why” is “you”, our member: we began this metamorphosis               arise, as they did recently with a regulator, the focus quickly    Bill Duncan - Life Member                        be cancelled.
with deepening and strengthening our relationships with our           shifted to one of protection and DSA was able to work with         Rohan Harris - Supplier Member
members. We built on the traditional yearly conference and
                                                                                                                                                                                          Australian Consumer Law
                                                                      the members’ needs in mind and seek a highly successful
added new targeted events, including a CEO forum, a planned                                                                              Jamie Nettleton - Supplier member
                                                                      exemption from the change, proposed by this body. The
speaker showcase, and packaging sustainability meetings.              Board were kept up to date in real time and able to provide        John Holloway – Life Member                      In 2017, Consumer Affairs Australia and New Zealand’s Final
Not only did we deepen our engagement with our member                 input data as required.                                                                                             Report found that the maximum penalties available under
                                                                                                                                         DSA - A
                                                                                                                                                dele Sutton, Chong Yeong Fong,
companies, they all have benefited from the networking and                                                                                                                                the Australian Consumer Law (ACL) were insufficient to deter
                                                                      Besides our strategic plan and governance, we also                       Gillian Stapleton
support of the many experts in our midst. Not only did this                                                                                                                               breaches for highly profitable conduct, as some businesses
                                                                      invested in changing services and infrastructure to
benefit our direct selling members but it also increased the
                                                                      better match our agile culture. We now have a new CRM              Therapeutic Goods Committee                      see a penalty under the ACL as a ‘cost of doing business’.
exposure and success of our supplier members who skills                                                                                                                                   Therefore, as of 1 September 2018, the maximum civil
                                                                      system that is locally hosted, provides in-depth reporting,        Chairperson - Christine Terrill - Board Member
and products serve our membership. By creating yearly                                                                                                                                     pecuniary penalty for corporations under the ACL increased
                                                                      easy access to support and training and has increased
sponsorships, our supplier members are able to promote their                                                                             Geoff Watt - Member Company                      from $1.1 million per contravention to the greater of:
                                                                      functionality for events. We have outsourced the accounting
offerings in a welcoming environment and engage with the
                                                                      function this year and engaged with an external research           Kevin Lowe - Member Company                         • $10 million; or
membership at several times throughout the year cementing the
                                                                      company to provide better third -party data to members             Lucy Dillon – Member Company
relationships that are the backbone of any sales environment.                                                                                                                                •	if the court can determine the value of the benefit
                                                                      and regulators. And all of that change wasn’t enough, we
These sponsorships have also allowed DSA to keep                                                                                         Allana Hinks - Member Company                          obtained from the offence by the corporation (and any
                                                                      are currently looking to save further costs by relocating our
our costs down while delivering quality events and this                                                                                                                                         related bodies corporate) – three times the value of the
                                                                      outlying office to a co-working environment in the CBD.            Claire Martin - Supplier Member
combined with an ongoing focus on minimising operational                                                                                                                                        benefit; or
                                                                      This move will further reduce operational costs; but just as
costs means the association is in good financial standing                                                                                Tony Greig - Life Member                            •	if the court cannot determine the value of the benefit –
                                                                      importantly, DSA sees this as a retention strategy for staff.
with a strong surplus to fight any battles as they present.                                                                              Carl Gibson - CMA                                      10% of the annual turnover of the corporation.
                                                                      With two core values of trust and transparency, in all that
Although an Association does not want to carry too much
                                                                      we do at DSA, there are no surprises for the members, staff        DSA - A
                                                                                                                                                dele Sutton, Chong Yeong Fong,           The maximum penalty for individuals has also increased
surplus, a topic monitored closely by our Board, we recently
                                                                      or Board.                                                                Gillian Stapleton                          from $220,000 to $500,000.
commenced on a legal process under the self-regulatory
function of the new code, that saw the association                    Working in this environment, aligned to the Board and              This year’s financial performance has been
incur substantial legal fees and as such the Board are                Members, gives the team focused direction, opportunity to          favourable with the Association’s total equity   Payroll Tax
comfortable keeping this surplus invested.                            adapt, be agile and make a difference in our industry that         at $2,087M. The auditor has also issued a        During the course of the year, Revenue NSW continued
                                                                      has a lasting impact.                                              satisfactory and unqualified report.             to invite Members to submit applications for private rulings
DSA has stayed relevant and in demand for advice and help,
as companies see the pace of change speed up. Promoting               We have seen an overhaul of who and what we are and                                                                 where they anticipated that they had a payroll tax liability. DSA
the channel outside of its members has been a strong focus            the five of us were able to change, swap, incorporate and                                                           continued to educate those Members about the threshold
for DSA lately and seen us invited to present at external events      revamp all of the above with no negative impact on you, our                                                         tests relevant to assessing the existence of a liability.
promoting the rise of the independent contractor, the benefits        members. In fact, with this new stronger foundation in place
of self-regulation and DSA’s role in networking to advocate for       the association has seen a dramatic increase in member
members. This increased visibility of the association leads to        engagement from a previous recorded 38% to a recent
growth in awareness of the changing dynamic of the channel            external survey providing an 82% response rate. At the end
from that of home based to social based and the need for              of the day, it’s hard to argue with the numbers.
change in legislation that is out of date and no longer relevant to
a channel that was built on door to door selling.

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AGM - Direct Selling Australia
Member Performanc e
Business
Builder                      Business    The 2018 annual Direct Selling Australia Member Survey           DSO Business Models
Full-time                     Builder    was conducted on behalf of Direct Selling Australia (DSA)

                                                                                                                                                                          TOP
                                                                                                          Direct selling is the sale of a product or service away from
                             Part-time   in January 2019 by Survey Matters. This was the first            a fixed store, typically person-to-person or in a small group
               5%                        time that DSA had used an external provider to collect the
                                         annual data and it was hoped that by using a third party
                                                                                                          setting. Direct sellers generally are not employees, they are
                                                                                                          independent contractors who sell the products or services

Unengaged
                      33 %               there would be an increased response. The purpose of the
                                         survey was to provide the World Federation of Direct Selling
                                                                                                          of a company in return for a commission.                        PRODUCT
                                         Association (WFDSA) with 51 of the 69 members completing
                                         the survey* (7 members were not surveyed)
                                                                                                          Direct selling organisations typically operate under one of
                                                                                                          three organisational models: Wholesale, Agency or Hybrid.       SECTORS:
            29 %                         Estimated retail sales for 2018 were $1,270.8 million            In a Wholesale model (also known as Buy / Resell), the
                                                                                                          DSO sells goods to the ISP at a wholesale price which are
                                         compared to estimated retail Sales for 2017 of $1,243.1
                                         million* (Figures exclude the companies that did not respond     then resold to the consumer on his or her account (usually
                    33 %                                                                                  at an RRP suggested by the DSO). ISP income consists
                                         to the survey). This shows a modest increase of 2.2%
                                         for 2018. Some businesses reported moderate to large
                                         declines, while others reported moderate to large increases.
                                                                                                          of the retail margin between wholesale and retail price and
                                                                                                          any other commissions payable under the compensation
                                                                                                                                                                          WELLNESS
                           Other ISPs    Some new businesses doing well, offset poorly performing
                                         ones. The 79% response rate, in conjunction with a 90%
                                         response rate from companies whose revenue ranged from
                                                                                                          plan. In an Agency model, the DSO appoints the ISP to act
                                                                                                          as its independent agent to procure the sale of goods or
                                                                                                          services but the sale transaction is between the consumer
                                                                                                                                                                          44 %
                                         $5-$30M resulted in strong sector coverage. However, it          and the DSO. ISP income consists of commission for
                                         should be noted that given the variances in organisation size    the retail sale plus other commissions payable under the
                                                                                                          compensation plan.

                                                                                                                                                                          COSMETIC S
                                         and operating models composition can affect values.

                                         Independent Sales People                                         Sector Composition
    GENDER                               New this year DSA collected data on segmentation of the          Of the sales generated in the last financial year, 44% were

    OF ISPs
    2018
                                         industry. Business builder defined as ISP’s working full time
                                         at their direct selling activities and likely to be earning an
                                         income that can replace previous employment was said to
                                                                                                          wellness products, 25.8% cosmetic products, 15.7%
                                                                                                          household goods, 4.0% homecare 3.2 % clothing and
                                                                                                          accessories, and 3,2 % utilities.
                                                                                                                                                                          25.8%
                                22.9 %   be 5%. Part time business builders at 33.3%, are working         Non-Members
                                         less than 30 hours a week in their direct selling business
                                                                                                          DSA also collected data in relation to non-member
                                         and a further 33% of ISPs have signed an independent
                                                                                                          companies and estimates there to be a further 68 non
                                         representative agreement and as such are eligible to sell
                                                                                                          member direct selling companies with retail sales revenue
                     77.1 %              and keep retail profit and sponsor new people. 29% of ISP’s
                                         have signed an agreement but are not actively purchasing,
                                                                                                          for the channel at over $2B. This indicates that DSA
                                                                                                          members represent circ 69% of the sales generated, i.e.
                                         selling or sponsoring.
                                                                                                          market share by revenue.
                                         The channel is represented by 77% female ISP’s.
                                         45% of members have a preferred customer program
                                         which equates to 392,962 signed agreements accounting

                                                                                                          1 ,871 ,000                                                     REGISTERED
                                         for 24.4% off Net Sales (turnover). Responses to

                                                                                                                                                                          CUSTOMERS
                                         the survey indicated that members had 1,871,000
                                         Registered Customers.

                    45%
    PREFERRED
    C USTOMER
                                               393,0 00
                                               PREFERRED CUSTOMER                                         $ 242,316,000
    PROGRAM                                    AGREEMENTS                                                 SALES TO PREFERRED C USTOMERS

     8                                                                                                                                                                                 9
AGM - Direct Selling Australia
How we operate                                                              Chairperson
                                                                                                                   1967 – 68   George McKay – Beauty Counsellors    1988 - 89   Neil Greenaway – Tupperware
                                      Board of Directors
                                                                                                                   1968 – 69   W (Wally) Hollet – Watkins           1990 - 91   W (Bill) Roche – Nutrimetics
                                                                                                                   1969 – 70   Jack Wackwitz – Rena Ware            1991 - 92   Ian Ross – May Kay Cosmetics
                                                                                                                   1971 – 72   J (Bill) Cleghorn – Sarah Coventry   1993 - 94   Val Fittler – Pro-Ma Systems
                                                                                                                   1972 – 73   Kerry Sullivan – Avon                1995 - 97   Nigel Sinclair – Nutrimetics
                                                                                                                   1973 – 74   Graeme McDougall – Mary Kay          1997 - 00   Raymond Vidor – Emma Page
                                                                                                                   1974 – 75   Kim Clarke – Bessemer                2000 - 03   Val Fittler – Pro-Ma Systems
                                                                                                                   1975 - 76   John Nevin – Field Enterprises       2003 - 06   Nigel Sinclair – Nu Skin
                                                                                                                   1977 - 78   Gordon Griffiths – Salamander        2006 - 09   Bill Duncan – USANA
                                                                                                                   1979 - 81   Imelda Roche – Constan Industries    2009 - 12   Tony Greig – Amway
                   Phil Hobby                    David Fountain                 Christine Terrill
                                                                                                                   1982 - 83   John Woods – Avon                    2012 - 14   Jenny Messenger – PartyLite
                   Chairperson             Vice Chairperson (April-Nov)        Director (April-Nov)
                    Le Rêve                    Director (Nov-March)       Vice Chairperson (Nov-March)             1984 - 85   John Watt – Mary Kay Cosmetics       2014 - 16   Michial Coldwell – Amway
                                                  Intimo Lingerie                    Amway
                                                                                                                   1986 - 87   Bruce Shankland – Amway              2016 - 19   Phil Hobby – Le Reve

                                                                                                                   Life Members
                                                                                                                   1981        Robert Baird                         2002        Val Fittler
                                                                                                                   1981        Graeme McDougall                     2005        Ian Bult
                                                                                                                   1982        William Roche                        2005        Nigel Sinclair
    Peter Glennie                     Kim Lang                 Jenny Messenger               Brian O’Callaghan     1983        John Nevin                           2006        John Fulton
        Director                       Director                      Director                      Director
The Juice Plus Company             Avon Products                    Partylite                      Norwex          1985        Jack Walder                          2006        Jeanie McKendrick
 Appointed June 2018             Resigned June 2018           Resigned August 2018           Appointed June 2018
                                                                                                                   1988        Les Dell                             2009        Bill Duncan
                                                                                                                   1992        Bruce Shankland                      2013        Tony Greig
                                                                                                                   1995        Imelda Roche                         2018        John Holloway

  Rochelle Potter                   Adrian Ryan                    Rod Taylor                    Geoff Watt
       Director                       Director                      Director                      Director
       Partylite                    Lorraine Lea                   Nutrimetics                    USANA
 Appointed Sept 2018

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AGM - Direct Selling Australia
Members                                                                                       Supplier Members
A Better Chance Pty Ltd - (ETL Learning)    Nature’s Sunshine Products of Australia Pty Ltd   A Better Chance (Ardennan)                          Kirk Davis Accounting
ACN Pacific Pty Ltd                         NeoLife International Pty Ltd (fmly GNLD Int)     Acquire BPO                                         LBW & Partners
Amway of Australia                          Nerium International Pty Ltd                      Addisons Lawyers                                    LIPA Pharmaceuticals Ltd
Arbonne Australia Pty Ltd                   New Image International (Australia) Pty Ltd       Australian Nutraceuticals                           Lisa Speaks
Atomy Oceania                               Niagara Therapy Mfg. Aust P/L                     Be You Success Coaching                             Mackellar Insurance Brokers Pty Ltd
Avon Products Pty Ltd                       Norwex Australia Pty Ltd                          Bioxyne Limited                                     Marinova Pty Ltd
Become International Pty Ltd                Nu Skin Enterprises Australia Inc.                BR International                                    Marriott International
Bioxyne Int’l Pty Ltd                       Nutrimetics Australia Pty Ltd                     Brand Promotions Pty Ltd                            Match Up
Close to My Heart                           PartyLite Pty Ltd                                 By Design Technologies                              MCI Group
Creata Direct Pty Ltd                       Penny Miller Pty Ltd                              Certica                                             Mondo Search
Digital Crown Holdings Pte Ltd              Plexus                                            Clare Martin & Associates                           National Products Fulfilment
Direct Cellars                              PM-International                                  Click Energy                                        Northern Territory Convention Bureau
Dominant Homecare Products Pty Ltd          Postie Fashions Pty Ltd                           Club Med                                            Oscar Winning Productions
Enagic Australia Pty Ltd                    Pro-Ma Systems (Aust) Pty Ltd                     ConferenceNational                                  PayRight
Enjo Pty Ltd                                Rodan and Fields Australia Pty Ltd                Corporate Theatre Pty Ltd                           RFA Regulatory Affairs
Envy Jewellery Pty Ltd                      Saladmaster, Inc.                                 C T Freight                                         Russell Kennedy
Fifth Avenue Collection Pty Ltd             Scentsy, Inc.                                     Direct Selling Support                              Selmasu Pty Ltd
Flaschengeist                               Seacret Direct Australia Pty Ltd                  Event Travel Management                             Shangri-La Hotels and Resorts
Galibelle Australia                         SeneGence International, Inc.                     Expense Reduction Analysts                          Song Division
Herbalife Australasia Pty Ltd               Silk International Pty Ltd                        Fastrack Fulfilment Pty Ltd                         Simpson Grierson
Intimo Lingerie                             Stampin’ Up! Australia Pty Ltd                    Fenton Green & Co                                   Speakers Institute Pty Ltd
Isagenix (Asia/Pacific) Australia Pty Ltd   Sunrider International Australia                  Finsbury Green                                      Swarovski Australia Pty Ltd
Jamberry Nails Australia Pty Ltd            Swipe (Australia) Pty Ltd                         Freedom Road Travel                                 The Events Authority
Jeunesse Global Australia Pty Ltd           The Body Shop At Home                             Freight & Distribution Management Systems Pty Ltd   Tourism New Zealand - Business Events
Kaszazz Pty Ltd                             The Commonwealth Key & Property Register          GMM Consulting                                      Tourism Portfolio
Kyäni Australia Pty Ltd                     The Juice Plus Company (Australia) Pty Ltd        Gold Coast Business Events                          Village Roadshow Theme Parks Pty Ltd
Le Rêve Pty Ltd                             Thermomix in Australia Pty Ltd                    Hall Chadwick NSW Pty Ltd                           VisionScope Coaching Pty Ltd
Life Force Australasia Pty Ltd              Tiens Bio Tech Australia Pty Ltd                  Hyperwallet Systems Australia Pty Ltd               Voyages Indigenous Tourism Pty Ltd
LifeVantage Australia Pty Ltd               USANA Australia Pty Ltd                           Orange Canvas                                       Wallara Logistics
Lily Anne Jewellery                         World Organics Ltd                                idstc
Lorraine Lea                                YJ International Pty Ltd                          IntegraPay Pty Ltd
Mannatech Australia Pty Ltd                 YOR Health                                        Intuit Australia
Mary Kay Cosmetics Pty Ltd                  Young Living Essential Oils (Australasia) P/L     Jenkon
Modere Australia Pty Ltd                    Younique LLC                                      Jenny Messenger
Morinda (Australia) Pty Ltd

12                                                                                                                                                                                        13
AGM - Direct Selling Australia
LBW & Partners
Chatered Accountants & Business Advisors
PO Box 276 Chatswood 2057
Telephone (02) 9411 4866 Fax (02) 9412 1143
Email mail@lbw.com.au

CONTENTS
AGM - Direct Selling Australia
AGM - Direct Selling Australia
In the Directors’ opinion:
•	the association is not a reporting entity because there are no users dependent on general purpose financial
   statements. Accordingly, as described in note 2 to the financial statements, the attached special purpose
   financial statements have been prepared for the purposes of complying with the New South Wales legislation
   the Associations Incorporation Act 2009 and associated regulations;
•	the attached financial statements and notes comply with the Australian Accounting Standards as described
   in note 2 to the financial statements;
•	the attached financial statements and notes give a true and fair view of the association’s financial position as
   at 31 March 2019 and of its performance for the financial year ended on that date; and
•	there are reasonable grounds to believe that the association will be able to pay its debts as and when they
   become due and payable.
On behalf of the Directors
Notes                                                                        Notes
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30                                                                                                                                                   31
Direct Selling Association
of Australia Inc.
ABN 68 413 038 101

Registered Office
Suite 207, 13A Montgomery Street
Kogarah NSW 2217
02 8567 6200
askus@directselling.org.au

                                   Auditor                        Soli c itor
                                   LBW & Partners                 Russell Kennedy
                                   Charted Accountants            Level 12, 469
                                   Level 3, 845 Pacific Highway   La Trobe Street
                                   Chatswood NSW 2067             Melbourne VIC 3000
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