Annual Plan Free Press Unlimited 2018

 
CONTINUE READING
Annual Plan Free Press Unlimited 2018
Annual Plan
Free Press Unlimited
2018
Annual Plan Free Press Unlimited 2018
Index
                                                     Management summary                          4
                                                     A. Management                               5
                                                     1.   Vision                                 5

                                                     2.   Mission                                5

                                                     3.   Objective                              5

                                                     4.   Strategy                               5

                                                     5.   Governance                             5

                                                     6.   Internal Organisation                  6

                                                          6.1 Human Resources                    6

                                                          6.2 Quality systems                    6

                                                     		        6.2.1 Audits                      6

                                                     		        6.2.2 Promis                      7

                                                     		        6.2.3 Knowledge and Quality       7

                                                     		        6.2.4 Safety & Security Policy    8

                                                          6.3 Communications                     9

                                                          6.4 Corporate Social Responsibility    9

                                                     7.   The Theory of Change                   9

                                                     B. Projects and Activities                 14
                                                     1.   Gender and Media                      14
Colophon
                                                     2.   Safety and Media                      14
Text
Free Press Unlimited
                                                     C. Budget                                  22
DTP and design
Babette Hilhorst

Photography
Jodi Hilton, Paul Enkelaar, Jeppe Schilder, Polash

Free Press Unlimited
Weesperstraat 3
1018 DN Amsterdam
The Netherlands

                                                                                                 3
Annual Plan Free Press Unlimited 2018
Management summary                                                                                                      A. Management
Freedom of the Press and Freedom of Expression, and         to different variables. The mid-term review will give       1. Vision                                                   for inclusive and sustainable growth and development.
therefore also Free Press Unlimited, are facing even        us many opportunities to learn more, not only from          Free Press Unlimited will remain faithful to her original   Access to information, independent media, and
more challenges in 2018 than before. 2017 saw an even       our partners, but also from the way we look at the          vision that is marked by her slogan: ‘People deserve to     freedom of expression should therefore be an integral
further decline in Freedom of Expression as a global        world and try to influence it. This will help us to see     know.’                                                      part of any development policy that aims to foster
trend. Not only because of outbreaks of conflict, but       whether our Theory of Change makes sense or needs                                                                       the strength of civil society and increase people’s
also because of a new phenomenon: fake news. Fake           adaptation.                                                 2. Mission                                                  participation in achieving poverty reduction and more
news largely dominated the press in 2017 and it is                                                                      Free Press Unlimited strongly believes that all people      equitable societies.
expected that this will continue in 2018. Mainstream        So 2018 will mainly be a year of knowledge and              are entitled to have access to unbiased, reliable and
media and media development organisations do not            learning, marked by methodology, sharing information,       timely information. This enables them to assess their       4. Strategy
have a straight and clear answer to this phenomenon,        a partner meeting and trying to learn from it. It will be   own living conditions, influence these and make the         To reach this long term objective, we have developed
even though media and social media play a vital role        an interesting period, and of course we will share our      right decisions.                                            several intervention strategies (or activities) which
in this. Does it affect their audience and if so, in what   findings with you.                                                                                                      together form our strategy. Which strategy works
way? We clearly need more research on the impact                                                                        Freedom of the Press and Freedom of Information are         best, of course depends on the context in a specific
of fake news and how it destabilises societies. Not         2018 will also be a challenge in terms of acquisition and   vital for gathering and spreading reliable, unbiased        country or area. Free Press Unlimited does not develop
only in the western hemisphere, but also specifically in    fund raising. Our paramount project Radio Dabanga           information. The media play a crucial role in providing     a strategy on its own, but always in close consultation
developing and emerging countries.                          is in dire need of new grants. It is the only reliable      people free and unrestricted access to information          with partners or local actors, because they understand
With these developments, it seems more important            and independent flow of information for all Sudanese        that can help them develop and monitor the                  and know the context better than we do. Subsequently,
than ever to continue our projects on ethical journalism.   people but despite the popularity of the radio station      authorities. Free Press Unlimited wants to make and         we are able to come up with the best strategy based
Ethical or principle journalism should be the standard      (over 2 million listeners per day) the interest of donors   keep objective news and information available to            on our expertise and experience. Examples of our
again, and all journalists and media houses should          is diminishing. Any ideas to overcome that and make         everyone, especially to people in countries without or      activities can be found in part B of this Annual Plan.
apply and commit themselves to this standard. Editors       sure that Radio Dabanga is able to continue its             with limited (press) freedom.
in Chiefs should seek the truth, not sensation and          broadcasting, are welcome.                                  By supporting local media professionals and journalists,    5. Governance
a large audience. Media should go back to their                                                                         Free Press Unlimited wants to help people gain and          The governance structure of Free Press Unlimited
reason for being: bringing independent and reliable         Another challenge we face is how to connect with            keep access to the information they need to survive         has not changed compared to previous years. For a
information.                                                youth all over the world. More research is needed           and develop. Our core values are expressed by the           detailed overlook we refer to our Annual Report 2016.
                                                            on how young people consume news and how they               following keywords: Independent, Inspiring, Inventive,      The governance is structured as follows:
Free Press Unlimited implements over 60 projects,           distinguish false information from the truth. How can       Dedicated and Tailored Approach.
all based on this principle. 2018 will be the year of       we, as Free Press Unlimited, play a role in guiding them
the truth: does it have impact to bring independent         in this and make sure that they grow up to be well-         3. Objective                                                Supervisory         Oversees and is responsible
information or not? We will conduct at least 10             informed citizens.                                          Free Press Unlimited has defined the following common       Board               for the general strategy of
workshops in 10 different countries to introduce the                                                                    objective within her Theory of Change:                                          Free Press Unlimited, decides
method of ‘Outcome Harvesting’. This, together              These challenges are not new, but considering the vast                                                                                      on annual budget and annual
with other methods such as ‘Most Significant Change’        speed of technological progress, they are becoming                                                                                          reporting.
and measuring indexes and rates, will serve as input        more and more important and urgent. A taskforce has              Media and journalists, as
for a mid-term review. This mid-term review will be a       been set up to work on this specific challenge.                                                                         Board of            Responsible for daily
measurement of results after 2,5 years of implementing
                                                                                                                             independent players in civil                           Directors           management including strategy,
                                                                                                                                                                                                        policy, finance and human
our Theory of Change: No News is Bad News. It will          Again, 2018 will not be a quiet year, but it will be an          society, constitute a diverse                                              resources.
give us a good indication whether we are on the right       interesting one. A year of learning, of performing and
track, or if we need to restrategise and rethink some       acting, a year of continuing our important work. Work,           and professional information
                                                                                                                                                                                    Works Council       Representation of all staff.
of our planned activities and assumptions and change        we can not do without the support of our donors and              landscape and function as
our pathway to achieve our long-term objective. We          friends. Both Free Press Unlimited and the worldwide
                                                                                                                                                                                    Confidential        Independent external trust
will discuss these outcomes with our partners during        struggle for press freedom, owe them a lot. We look              catalysts for change                                   Counselor           person for undesirable behavior
our next partner meeting, which will take place at          forward to keep working with them in 2018 to make
                                                                                                                                                                                                        within the organisation.
the end of 2018. It will be interesting to see whether      reliable news available to everyone.
some of the results achieved are similar, even though                                                                   We believe that the existence of an enabling
the circumstances and the environment differs in each       Leon Willems, Director Policy & Programmes                  environment is a precondition for Civil Society
country, or whether there is no singularity at all due      Ruth Kronenburg, Director Operations                        Organisations (CSOs) to perform their role as advocates

4                                                                                                                                                                                                                                           5
Annual Plan Free Press Unlimited 2018
6. Internal organisation                                   In November 2017 a staff satisfactory survey has
Free Press Unlimited does not believe in a very            been sent out to all staff. The survey was set up in
hierarchical structure. We want to facilitate that all     collaboration with the Works Council and an external                                                                    FRAGILE
teams and departments learn from each other and            professional organisation. The results will be presented                                                                 AFRICA
therefore encourage mutual exchange of information,        to all staff in January 2018. Together with an internal
experiences and expertise. To visualize this we have       task force, Human Resources plans to evaluate
chosen a slightly unconventional organizational chart,     the current staff appraisal system in 2018 and look
but it expresses our way of looking at each other,         for alternatives. Related to this, Human Resources
both internally and externally.                            also wants to create guidelines for a Personnel
                                                                                                                                                                                                                       YOUTH &
                                                           Development Plan.                                                                  MENA                                   Donor
                                                                                                                                                                                    Relations
                                                                                                                                                                                                                        MEDIA
6.1 Human Resources
To guarantee good human resource management,                                                                                                                        Office                        Human
                                                                                                                                                                  Management                     Resources
Free Press Unlimited has developed a Human Resource        6.2 Quality systems
Policy. The policy was adapted in 2017 and describes
the three main features of this policy:                    6.2.1 Audits
                                                           Free Press Unlimited strives to have a solid quality
                                                                                                                                                                                    Board of
1. Our employees form the mainstay of our                  system in place to ensure that all projects, as well as                                             Finance
                                                                                                                                                                                    Directors
                                                                                                                                                                                                   Communications
   organisation.                                           the cooperation with our numerous partners, proceed
                                                           according to the Free Press Unlimited and international
2. Free Press Unlimited aims to be an attractive           quality standards (ISO). Within The Netherlands, Free
   employer.                                               Press Unlimited follows the standards prescribed by
                                                                                                                                                                     Policy &
                                                           organisations such as ‘Goede Doelen Nederland’                                                                                         Security
                                                                                                                                                                    Advocacy
3. Our human resources management needs to be              and ‘CBF’. Both supervisory organisations monitor                                                                       Knowledge &
   professionalised further.                               charitable institutions on financial, social and                               SUDAN &                                    Quality                       SYRIA/EURASIA
                                                                                                                                        SOUTH SUDAN
                                                           governance elements. Both institutions conduct a yearly
In close negotiation with the Works Council, the           audit to determine whether a charity organisation is
current ‘Legal Regulations’ will be transformed into a     operating according to their guidelines.
‘Personnel Guide’, which is easier to read and therefore
more accessible. In addition to the Personnel Guide,       The following instruments and/or institutions audit the
there will be a Human Resource Manual made available       quality of Free Press Unlimited:                                                                                   G.S.A. (GENDER,
which contains all official documents, such as job                                                                                                                             SAFETY AND
descriptions, HR policy and the introduction booklet                                                                                                                         ACCOUNTABILITY)
for new colleagues.                                        ISO               instrument/methodology to monitor
We take learning seriously, both on an individual and                        quality system. Audit done by an
an organisational level. We pay attention to learning                        external auditor.
at dedicated FPU days, sharing experience and
knowledge. During the FPU days, which take place           Goede             organisation with specific guidelines
twice a year, we get together with all staff to pay        Doelen            on governance and finance. Audit is
attention to learning. In 2017 we started with on-the-     Nederland         done through the annual report of
job training for all line managers, which will continue                      Free Press Unlimited.
in 2018. Human Resources is also looking for other
                                                           CBF               organisation with specific guidelines
innovative ways to share knowledge and information                                                                    6.2.2 Promis                                                   6.2.3 Knowledge and Quality
                                                                             on governance, finance, donor
within Free Press Unlimited.                                                                                          In November 2016, Free Press Unlimited started a pilot         The Team Knowledge & Quality (established in January
                                                                             relations and communications. Audit
In 2017 the job descriptions of the support staff                                                                     with the project management system ‘Sigmah’ (open              2016) has been of great added value to the whole
                                                                             is carried out through the annual
were updated and benchmarked. These updates                                                                           source based software). However, the pilot showed              organisation. In 2017, the team introduced several
                                                                             report of Free Press Unlimited as well
were included in the salary scheme, which will be                                                                     that our line of work is not easily put into standards and     M&E methods, such as Stakeholder Analysis, Outcome
                                                                             as an annual survey.
implemented as of January 2018. We started to                                                                         a system, and that Sigmah was very user unfriendly.            Harvesting, Most Significant Change, and Gender
register leave in an online registration system and                                                                   Based on an evaluation it was decided not to go ahead          Media Monitoring. In 2018 the aim is to roll out these
                                                           Annual            is audited and approved by an
in 2018 we would like to explore the possibilities                                                                    with this system. As a result, we reviewed all options         methods in many projects and harvest new insights
                                                           Report            external auditor, mainly based on
to also digitize the personnel files. A working                                                                       again and decided to develop a system ourselves. We            from the data generated. The Mid-Term Review of the
                                                                             financial capacity.
conditions (ARBO) policy will be created.                                                                             believe we are able to do so within a due period of time       No News is Bad News programme will be instrumental
                                                                                                                      and budget. We aim to have the system, named Promis,           for this. New areas of work in 2018 will be knowledge
                                                                                                                      operational and running in the beginning of 2018.              management and research. An organisation-wide

6                                                                                                                                                                                                                                         7
knowledge management strategy will be developed            6.2.4 Safety & Security Policy                             the individual or user, rather than to the business or      6.4 Corporate Social Responsibility
and implemented. “FPU Days” will be organised for          The need for an holistic approach to safety and security   provider. Free Press Unlimited will establish a Privacy     The Code of Conduct of Free Press Unlimited describes
all staff members twice a year to stimulate knowledge      was raised mid 2017. Safety for journalists was mainly     Impact Assessment (PIA) and all information will be         the ethical codes that all staff and all partners of Free
sharing, reflection and innovation. The objectives         focused on physical safety and security was mainly         classified according the information and digital security   Press Unlimited should abide by. On top of this ethical
of Free Press Unlimited’s research are to generate         focused on digital security. But both elements showed      procedure. We also believe that information security is     code Free Press Unlimited endorses a paperless office
evidence around our Theory of Change and to inform         overlap and it was inevitable that safety and security     not only related to the GDPR but more as an integrated      as much as possible, promotes the use of public
our advocacy agenda around developments that               should be based on the same principles. As such, Free      security procedure within the organisation.                 transportation, environmental friendly cleaning, use
threaten freedom of the press and quality journalism in    Press Unlimited developed a holistic approach which                                                                    of sustainable energy sources and the use of organic
certain contexts.                                          will result in one Safety & Security Guide, to go into     6.3 Communications                                          products for lunch and events. We book climate-
                                                           effect at the beginning of 2018. Specific focus will       Though the visibility of Free Press Unlimited has grown     neutral flights and offset our emissions via the Climate
Finally, the Team Knowledge & Quality will lead the ISO    be given to integrating Free Press Unlimited’s safety      over the past years, it is still a challenge to engage      Neutral Group.
certification process described under 6.2.1. In summary,   activities with the various country programmes. Needs,     more people with our mission and projects. In terms of
the objectives for 2018 are:                               experiences and best practices will be investigated and    communications, branding and visibility, two issues will    7. The Theory of Change
                                                           connected to the various components of the safety          shape the activities of the Communications department       What is the best way to achieve our goals? And what is
1. Monitoring, evaluation and learning are part of         programme.                                                 for the coming year:                                        the best way to contribute to independent, professional
   every project cycle                                     The Safety and Security Policy for Free Press Unlimited                                                                local media that can help realise positive social change?
                                                           staff will be updated and integrated with a special        • Our name familiarity among donors, partners and           This is described in what we call the Theory of Change,
2. Free Press Unlimited has an evidence base for           focus on information security. As of May 2018 the new        other stakeholders is growing, but we need to             or perhaps it’s better to speak of a pathway to change.
   advocacy and fundraising                                General Data Protection Regulation will be applicable.       present our results, stories and expertise more           In the Theory of Change we have stated that in order
                                                           The General Data Protection Regulation (GDPR) is             clearly in order to engage these audiences.               to help local media to be able to fulfill their vital role
3. Knowledge is managed effectively                        the European Union’s response to the increasing                                                                        in society, three intermediate objectives (or outcomes)
                                                           privacy demands of the European society. The primary       • We have a solid base of individual donors, but            need to be achieved. These are:
4. Quality Management is implemented according             objective of the GDPR is to establish personal data          unfortunately did not yet manage to grow this
   to ISO 9001:2015.                                       as property and to shift control of said property to         database outside of our existing network. In order        1. An enabling environment for the media is
                                                                                                                        to achieve a growing, sustainable donor database,            established, conducive to Freedom of Expression;
                                                                                                                        we will need to work on our name familiarity and
                                                                                                                        engage new supporters.                                    2. Media serve the interests of the public and act as a
                                                                                                                                                                                     watchdog on their behalf;
                                                                                                                      That is why in 2018 we will start a campaign which
                                                                                                                      will engage new supporters in our work, by signing a        3. Journalists and media experts work professionally
                                                                                                                      manifesto calling for the protection of journalists. The       and are effective and sustainable.
                                                                                                                      goal of this campaign is twofold: to increase the name
                                                                                                                      familiarity and visibility of Free Press Unlimited and to   Key actors across civil society, government and
                                                                                                                      engage a new group of (potential) supporters.               the public-sector stakeholders will have to engage
                                                                                                                      It is essential for Free Press Unlimited to show our        strategically to realize these outcomes. Media play
                                                                                                                      impact and expertise in order to make us a more             a crucial role in inclusive and sustainable growth and
                                                                                                                      appealing partner for donors, partners, individual          development, linking grass-roots civil society concerns
                                                                                                                      donors and other stakeholders. Although steps have          to national and global policy levels.
                                                                                                                      been taken over the past year to engage these groups
                                                                                                                      (e.g. update of our website, gathering of stories in
                                                                                                                      the No News is Bad News newspaper), we need to
                                                                                                                      make our results and learnings more visible in all of
                                                                                                                      our communications: presentations, communications
                                                                                                                      materials, the website, on social media.
                                                                                                                      The process of gathering and telling the amazing
                                                                                                                      stories about our work will be better integrated into
                                                                                                                      the existing work flow of project teams. We will
                                                                                                                      look into how we can use our existing methods for
                                                                                                                      measuring impact to gather stories that show the
                                                                                                                      impact of our work.

8                                                                                                                                                                                                                                           9
Theory of Change

                                                                                 LTO: Media and journalists, as independent
                                                                                 players in civil society, constitute a diverse
                                                                                 and professional media landscape and
                                                                                 function as change catalysts

                       Impunity for violence against journalists is              Free, pluralistic and independent media              Capable media and journalists disseminate                                                       Legenda
                       ended and media can operate without                       raise public scrutiny of corruption, foster          relevant information to the public and set                                                           Long Term Outcome
                       interference of governments                               transparency and accountability                      the agenda for dialogue and debate
                                                                                                                                                                                                                                           Intermediate Outcome
                                                                                                                                                                                                                                           Short-term Outcome
                                                       1a                                           2c        2d                                   3e        3d                                                                            Assumption
                                                                                                                                                                                                                                           Strategies
                                                                                                                                                                                                                                           Problem Analysis
                                IO1: An enabling                                         IO2: Media serve the                                  IO3: Journalists and media-
                                environment for the media                                interests of the public and                           actors work professionally
                                is established, conducive                                act as a watchdog on their                            and are effective and
                                to freedom of expression,                                behalf                                                sustainable
                                pluralism and diversity                                                                                                                                                                               Main Intervention Strategies
                                                                                                                                                                                                                                      1a   Joint lobbying and advocacy by Ministry, FPU/EJC and partners
                                                                                                                                                                                                                                      1b   Provision of secure, alternative information channels
                                                              Inclusion                                                    Media will
                                                              of diversity                                         2c      increase the                                                                                               1c   Awareness raising on role of media and press freedom
                                                              of voices                                                    domestic
                                                              counterbalances                                              accountability                                                                                             1d   Monitoring press freedom and violence against journalists
                                                              biased                                                       of governments                                                                                             1e   Capacity building for civil society watchdogs
                                                              information and                                              and private
                                                              hate speech         Media have                               sector                       Knowledge            Ethical                                                  1f   Provide training and tools for security
                                                                                  access to                                                             and access           journalism will
                                                                                  government                                                            to innovative        increase the                                             2a   Implementation of diversity policies for inclusiveness of media
                                     1d                                           data and foster        2b                                             technologies         trustworthiness                                          2b   Strengthening capacity of media to relate to civil society
                                                                                  transparency                                                          enhance              of media for
                                                                                  of decision                                                           sustainability       audiences                                                2c   Training for data and fact-based journalism; investigative
                                                                                  processes                                   3a                        of the media         and attract
                                                                                                                                                                             advertisers                                                   journalism grants program
                                                   A free flow of
                                                   information                                                                                                                                                                        2d   Advocacy for Right to Information, open data and transparency
                                                   contributes              1b
                 Media practitioners               to sustainable                               Representation                                                                                                                        2e   Training and program development for media-literacy
                 can operate in                                                                 and media                                                                                                                             2f   Training media for balanced elections reporting
                 freedom without                                                                literacy foster
                 censorship or fear                                                             participation,                                                                                                                        3a   Connect local media and journalists to innovative tools and platforms
                                                                                                credibility and
                                                                                                trust in media                2a                                                                                                      3b   Assistance to implement ethical codes and self-regulation of the media
                                              1e         1c                                                                                                                                    3c
                                                                                                                                                                                                                                      3c   Develop strategic capacity for media management and audience research
                                                                            2c                                                        Media can              3a                  3b                                                   3d   Connecting media to knowledge platforms and South to South exchange
                                                                                                                                      initiate or
                      1f                                                                                 2e                                                                                          3b
                                Civil society is                                                                   Inclusive          implement                                                                                       3e   Monitoring content of media landscapes
                                capacitated to                                                                     programming        tecnical
                                defend media
                                                                       2f                                          increases          innovation and
                                practitioners                                                                      the public         best practices         1f
                                                                                                                   outreach of        of content
                                                                                                                   media              development

Regulatory framework for                             Decision makers                  Civil Society and marginalized                        Media are networked with Civil                          Media and journalists
media promotes diversity                             and power elites                 communities participate in                            Society and connected to best                           capacity increased
and protects media                                   value the role of                media and have increased                              practices and innovation in the                         in professional and
practitioners                                        media                            Media Literacy                                        media industry                                          organisational aspects

            1a             1e          1f                     1c                                         2a              2e                                  3a                          1e         1b          3b               3c

Absence of regulatory framework, governments and non-                            Media don’t represent all sectors and issues within society
state actors hostile to media, impunity of violence against                      (marginalized groups, women, environment, safety), media don’t
                                                                                 hold governments accountable, media aren’t defending the                         principles of fact-based journalism, lack of media-literacy,
media covering conflicts, clamp down on internet based                           interest of the citizens, media are biased (e.g. state-owned)                    social media networks erode traditional business models
freedom of expression, concentration of media-ownership,
decisionmakers not aware of importance media freedom
Intermediate Outcome 1: An enabling                      Intermediate Outcome 2: Media serve the                       Intermediate Outcome 3: Journalists and
environment for the media is established,                interests of the public and act as a watchdog                 media actors work professionally and are
conducive to Freedom of Expression                       on their behalf                                               effective and sustainable

Free Press Unlimited fosters the independence of         Free Press Unlimited’s strategy to guarantee media            Free Press Unlimited’s strategy to ensure the use
media and journalists by strengthening the legal         practitioners’ role as a watchdog is to ensure that they      of ethical codes and professional standards by the
environment and regulatory framework and by              are well connected with civil society. This requires that     media is to reinforce the principles of independent
supporting the development of highly trained,            the media represent the diversity of society through          journalism. Conflict-ridden societies can prevent
professional and sustainable media advocacy groups.      its institutions and content production, paying special       abuse and hate speech by investing in the quality of
This strategy is based on the idea that these groups     attention to equal representation of women in media           media practitioners. Secure and anonymous access to
are able to monitor press freedom violations, engage     management positions. Improved gender sensitivity             information networks is a fundamental precondition
on specific cases of violations of press freedom and     in the content produced by media will intensify public        for media and journalists to function as change-
raise awareness amongst government, ‘rule of law’        debate. At the audience level, people lack media              catalysts in fragile states. The increased use of mobile
institutions and decisionmakers about the importance     literacy, the capacity to make sense of the vast amount       phones and social media facilitates new connections
of press freedom. The strategy is also based on          of information, as well as trust in the reliability of that   between the media and the public. Technology and
the idea that decisionmakers are not fully aware of      information, needed to make informed decisions.               audience research can help increase revenues for media
international standards and norms for press freedom,     Media can gain public trust by implementing a good            outlets. Free Press Unlimited believes that innovative
and therefore can be persuaded by public pressure        complaint mechanism for the audience.                         technologies will increase the ability of audiences to
through (inter)national lobbying and advocacy. Trained   Independent media contribute to reducing corruption           participate in discussions and help journalists protect
media professionals are able to monitor press freedom    and increasing domestic accountability because they           the free flow of information in a secure environment.
violations and report them. This strategy provides an    investigate malpractices by power elites and place            Independent media contribute to reducing corruption
enabling environment for a free flow of information,     issues relevant to civil society on the public agenda,        and increasing domestic accountability because they
public discourse and a multitude of voices.              raising public scrutiny of national development policies.     investigate any malpractice by power elites and place
                                                                                                                       issues relevant to civil society on the public agenda,
                                                                                                                       raising public scrutiny of national development policies.
                                                                                                                       All our projects are subject to the overall Theory of
                                                                                                                       Change. As such, we have formulated three indicators
                                                                                                                       per intermediate outcome. Based on these indicators
                                                                                                                       we will monitor and evaluate all projects. Of course
                                                                                                                       there can be a difference or nuance per project, and
                                                                                                                       sometimes a project relates to more than one outcome.
                                                                                                                       The to be implemented new project management
                                                                                                                       information system (Promis) is based on these
                                                                                                                       intermediate outcomes and indicators.

12                                                                                                                                                                                 13
B. Projects & Activities                                                                                                     Country /
                                                                                                                             Project name
                                                                                                                                             Donor(s)          IO 1                           IO 2                          IO 3

                                                                                                                             Bangladesh      Dutch Ministry    Lobby and advocacy for         Introducing media and         Empowerment of 50
                                                                                                                                             of Foreign        the adoption of regulation     information literacy          women and marginalized
                                                                                                                                             Affairs           of a government fund           programs at schools           groups to produce gender
                                                                                                                                                               to support the financial       or universities by            sensitive content and work
Gender and Media                                              do their work without risking harm, they will be unable                                          sustainability of community    implementing a pilot          at community radio stations
Despite some progress in worldwide gender equality            to function as watchdogs, expose crimes and injustice,                                           radio.                         project for youth             or other independent
over the past decades, the participation of women             and provide reliable and independent information.                                                                               Men4Women marches             media through fellowships.
in media is still alarmingly lagging behind. Even             Safety therefore plays an important role in all our work                                                                        across the country at
                                                                                                                                                                                              International Women’s Day.
through the number of female media professionals has          and a lot of activities to improve the situation are being
increased, women are largely under-represented at the         implemented in our partner countries. In 2018 Free             Burundi         Dutch Ministry    Re-open the private media      Support various initiatives   Security training for
(higher) management and decision making levels. In            Press Unlimited will further integrate its safety activities                   of Foreign        through lobby & advocacy.      to give young people and      journalists (in exile).
the content that media generate, the lack of women’s          into a more comprehensive Safety Programme. Our                                Affairs                                          women a voice.
voices and perspectives is also rampant. Gender is            activities on safety will be categorised into four main                                                                         Create dialogue between
therefore addressed in all of Free Press Unlimited’s          domains: Emergency Support, Safety Training, Tools                                                                              people in exile and people
                                                                                                                                                                                              in Burundi.
interventions in a variety of ways. Through systematic        & Resources and Lobby & Advocacy. Specific focus
gender media monitoring of content published in the           will be given to mitigating and preventing gender-             CAR             Dutch Ministry    Distribution of Press Cards.                                 Capacity strengthening
countries where we work, linked to engaging editors           based violence in the media sector and an action plan                          of Foreign                                                                     in journalistic, technical,
with the results, gender balanced reporting will be           will be drafted to this end. Research exploring the                            Affairs                                                                        management and
improved. Free Press Unlimited’s partners will also work      development of a global database for joint monitoring                                                                                                         marketing skills of
on producing more stories from and for women, at              of violence against journalists will be conducted. In the                                                                                                     community radio sector.

times focusing on specific issues such as child marriage.     current situation many different organisations monitor
                                                                                                                             DR Congo        Dutch Ministry    Distribution of Press Cards.                                 Capacity strengthening of
To improve the situation of female media professionals,       violence against journalists without a clear methodology
                                                                                                                                             of Foreign        Monitoring the press                                         female journalists in gender
partners are asked to set up gender policies and report       which makes comparison between data sets impossible,                           Affairs           freedom and legal                                            sensitive reporting and
on issues such as hiring practices and a safe working         while it is important to have a complete picture of the                        Belgium           assistance to journalists in                                 upgrade skills in ICT.
environment. In 2018 the focus will be on developing          situation. Free Press Unlimited will also look into the                        Ministry of       danger.                                                      Training journalists in
larger gender programmes based on the successful              possibilities to establish a global emergency fund for                         Foreign Affairs                                                                remote areas in election
                                                                                                                                                                                                                            reporting, voter education
approaches in the different countries and look for            journalists in distress by coordinating efforts of various
                                                                                                                                                                                                                            and citizenship.
possibilities to upscale these to other regions.              actors. Closer to home, Free Press Unlimited intends to
                                                              establish a Journalists-in-Residence House (safe house)        Jeune S3 – DR   Cordaid                                                                        Production of media
Safety and Media                                              for journalists. This will be done in close cooperation        Congo, CAR                                                                                     programme focusing on
Safety of journalists is declining at a fast rate; 2016 was   with the municipality of Hilversum and other relevant                                                                                                         adolescents regarding
the worst year for press freedom in 13 years. A safe          actors in Netherlands. The annual event on 2 November,                                                                                                        issues related to sexual
                                                                                                                                                                                                                            reproductive health in
media environment is of crucial importance to Free            the International Day to End Impunity for Crimes against
                                                                                                                                                                                                                            North and South Kivu, and
Press Unlimited’s work. If media workers are unable to        Journalists will also be organised in 2018.                                                                                                                   Central African Republic.

14                                                                                                                                                                                                                                                        15
Country /      Donor(s)         IO 1                          IO 2                             IO 3                          Country /      Donor(s)         IO 1                            IO 2                           IO 3
 Project name                                                                                                                 Project name

 Central        Dutch Ministry                                 Providing the necessary          Training in physical,         Iraq           Dutch Ministry   Lobby & Advocacy:               Strengthen the voice of        Strengthen independent
 America        of Foreign                                     tools and (digital) platforms    psycho-social and digital                    of Foreign       strengthen the reporting        women in the Iraqi media,      media actors who report
 (Honduras,     Affairs                                        for journalists to investigate   safety and security for                      Affairs          mechanism to UNESCO             by providing gender            on disputed territories of
 El Salvador,                                                  and report in a safe way on      investigative journalists.                                    addressing crimes against       sensitive media content        Iraq and support them to
 Guatamala,                                                    sensitive topics (gender-                                                                      journalists & impunity          and supporting women           become more professional
 Nicaragua)                                                    based violence, corruption,                                                                    Improve the safety and          becoming professional          (new reporting skills
                                                               abuse of power, organised                                                                      advocate for safety of          (photo) journalists.           development, safety
                                                               crime).                                                                                        journalists towards Iraqi       Strengthen Iraqi               & gender training and
                                                                                                                                                              media via international         independent media actors       financial sustainability).
                                                               Stimulating reflection and                                                                     media development               to publicly address socially   Increasing the use of
                                                               critical thinking through                                                                      organisations.                  challenging issues related     photography and images /
                                                               media literacy to create                                                                       Lobby and advocacy              to minorities, water/          storytelling formats (video)
                                                               an environment in which                                                                        efforts related to raising      climate change, peaceful       in the Iraqi media.
                                                               the public demands                                                                             the ethical standards of        co-existence & violence        Connect independent
                                                               balanced reporting about                                                                       journalism; e.g. copy right     against women/girls            media actors to regional
                                                               the real issues in society.                                                                    laws in Kurdistan & the         (via campaigns & photo         media networks & outlets
                                                               A special focus will be on                                                                     spread of biased /              exhibitions).                  via international expert
                                                               youth, as they are prone                                                                       fake news during political      Improve public trust in the    meetings and conferences.
                                                               to be recruited by criminal                                                                    challenging moments             media by creating greater
                                                               gangs.                                                                                         (specifically in the disputed   upwards and downwards
                                                               Creating space for                                                                             territories of Iraq).           accountability and support
                                                               dialogue between different                                                                                                     media to interact with
                                                               actors in society, resulting                                                                                                   their audiences (audience
                                                               in increased and improved                                                                                                      research).
                                                               use of accountability
                                                               mechanism.                                                     Mali           Dutch Ministry   Engage with civil society                                      Improve the production
                                                                                                                                             of Foreign       and public sector to                                           and dissemination of
 Indonesia      Dutch Ministry   Lobby and advocacy to         Establishment of a secure        Capacity strengthening                       Affairs          improve the enabling                                           accurate, timely and
                of Foreign       enforce protection of press   whistle-blowing platform         of media and CSO's to                                         media environment.                                             balanced information.
                Affairs          freedom at local level        for media.                       improve skills in evidence-                                                                                                  Training of young
                                 by including the Press        Production and publication       based reporting, make                                                                                                        journalists in online
                                 Freedom Index in the          of quality investigative         better use of data, and to                                                                                                   media and use of creative
                                 development plans of 5        stories by local media           be more successful in lobby                                                                                                  formats.
                                 provinces.                    and engage with CSO's            and advocacy.
                                                               in follow up actions to                                        Media4­        EIDHR            Tender with Particip/
                                                               pressure authorities to take                                   Democracy                       Article 19 to strengthen EU
                                                               measures.                                                                                      delegations worldwide on
                                                                                                                                                              mainstreaming the issue of
                                                                                                                                                              freedom of expression in
                                                                                                                                                              their programing.

                                                                                                                              Myanmar        Dutch Ministry                                   Pilot project: design an       Training in evidence-based
                                                                                                                                             of Foreign                                       investigative journalism       reporting for investigative
                                                                                                                                             Affairs                                          program and produce,           journalists.
                                                                                                                                                                                              publish and distribute         Training in digital
                                                                                                                                                                                              stories.                       safety and security for
                                                                                                                                                                                                                             investigative journalists.

16                                                                                                                                                                                                                                                       17
Country /       Donor(s)         IO 1                           IO 2                           IO 3                         Country /           Donor(s)           IO 1                           IO 2                          IO 3
 Project name                                                                                                                Project name

 Nepal           Dutch Ministry   Monitoring of freedom          Production of TV content       Development and              Publeaks - the      Contributions                                     Maintain support role of
                 of Foreign       of expression violations,      for and with youth, in         implementation of a          Netherlands         from partipating                                  Publeaks platform, increase
                 Affairs          violence against journalists   particular girls on issues     business plan for Naya                           media                                             membership.
                                  and awareness raising          of gender inquality and        Pusta and NEFEJ to reduce                                                                          Annual members meeting.
                                  among media and local          discrimination.                donor dependency.
                                  authorities of Right to        Men4Women march in             Capacity building for        Reporters           Dutch Ministry     Provide emergency support
                                  Information regulation         Nepal on International         journalists and media to     Respond -           of Foreign         to media practitioners in
                                  Lobby for improvement of       Women's Day: male staff of     better understand Right to   world wide          Affairs            distress.
                                  community radio regulation     local media organisations      Information and Freedom                                             Provide training
                                  / national broadcast law.      show solidarity with women     of Expression regulation.                                           opportunities for media
                                  Bring cases of impunity of     by marching outside.                                                                               professionals in challenging
                                  violence against journalists                                                                                                      environments.
                                  under (inter)national                                                                                                             Maintain a global network
                                  attention.                                                                                                                        of organisations on
                                                                                                                                                                    emergency support to
 NetAidKit       Dutch Ministry   Development of version 2                                                                                                          journalists.
                 of Foreign       of the NetAidKit with more                                                                                                        Monitor safety issues of
                 Affairs and      sustainable hardware and                                                                                                          female media workers
                 others           software.                                                                                                                         based on incoming cases.
                                  Explore public-private
                                  partnership for NetAidKit                                                                  RLNE Russia,        Several funders    IO1                            IO2                           IO3
                                  sales, marketing, managing                                                                 Azerbaijan,
                                  software.                                                                                  Moldova,                               Enabling stronger media        Inclusive cross-border        Collaboration of
                                  Deployment of the                                                                          Ukraine,                               partners with growing          reporting for Russian-        independent media
                                  NetAidKit to Free Press                                                                    Georgia,                               audiences in target            speakers and beyond           outlets facilitated by the
                                  Unlimited partners.                                                                        Baltic's, Central                      countries to increasingly      allows media to reveal to     Central Newsdesk results
                                                                                                                             Asia, Belarus                          contribute to enabling         public essential political    in creation of journalistic
 Nigeria         Dutch Ministry   Lobby and advocacy by a        Produce and publish            Newsroom leadership                                                 media environment              and economic processes in     content in attractive for
                 of Foreign       coalition of media and civil   investigative journalism       training for female                                                 through advocacy,              the region.                   new audiences formats,
                 Affairs          society organisations on       stories.                       journalists.                                                        revealing and investigating                                  this new content as well
                                  press freedom and internet     Maintaining a safe and                                                                             stories of public interest,                                  as modern ways of its
                                  freedom issues.                secure whistle- blowing                                                                            inclusive reporting.                                         distribution make media
                                  Publication of an annual       platform for media and                                                                                                                                          outlets, as well as their
                                  State of Press Freedom in      encourage collaborative                                                                                                                                         cooperative efforts, more
                                  Nigeria report.                reporting of leaks.                                                                                                                                             sustainable and financially
                                                                                                                                                                                                                                 independent.
 Open Media      EC                                                                             Strengthen the capacity
 Hub - Lybia /                                                                                  of media professionals in    Somalia             Dutch Ministry     To enable Somali media         Increased collaboration       Training in basic and
 Syria                                                                                          mobile journalism.                               of Foreign         and civil society to act       between Somali                advanced journalistic skills.
                                                                                                                                                 Affairs            together as watchdog           journalists and CSOs in       Management training for
 Pakistan        Dutch Ministry   Lobby & Advocacy:              Contribute to a culture of     Professionalize (citizen)                        EC                 towards local authorities      holding decision-makers       radio station managers.
                 of Foreign       strengthen the reporting       professionalism through        journalists and their                                               and to foster social           accountable for their         Strengthening capacities in
                 Affairs          mechanism to UNESCO            skills development on          cooperation with civil                                              change by means of fair,       actions or omissions,         audience participation and
                                  addressing crimes against      investigative journalism       society.                                                            free, gender-sensitive         through investigative         marketing strategies.
                                  journalists (& bloggers) &     (training/resource center).    Create more (gender                                                 and ethical reporting,         reporting and storytelling.
                                  impunity.                      Address the issue of online    sensitive) information for                                          embedded in a safe
                                  Improve the safety and         harassment of girls/women      citizens in media-dark                                              climate of mutual respect.
                                  advocate for safety            in the media.                  areas.                                                              Improved awareness
                                  of journalists towards         Provide a national platform    Strenghten local media to                                           among Somali security
                                  Pakistani media via local      for local citizen reporting    become more professional,                                           forces on the rights and
                                  & international media          about social impact stories.   regionally connected and                                            existing laws that protect
                                  development organisations                                     financially sustainable.                                            journalists in Somalia.
                                  Lobby & Advocacy: in
                                  support to greater access
                                  to information, specifically
                                  in the provincial level in
                                  Pakistan.

18                                                                                                                                                                                                                                                             19
Country /         Donor(s)          IO 1                        IO 2                          IO 3                          Country /      Donor(s)         IO 1                            IO 2                           IO 3
 Project name                                                                                                                Project name

 Radio Tamazuj -   Several funders                               Broadcasting radio            Capacity building of          Tunisia        Netherlands                                      Professionalise                To strengthen the
 South Sudan                                                     programmes and news 2         journalists.                                 Embassy Tunis                                    investigative journalism       provincial production
                                                                 hours daily on shortwave,     Capacity building of                                                                          in the provinces by            capacity of investigations.
                                                                 with specific attention for   the team in media                                                                             supporting journalists in
                                                                 women and refugees.           management and media                                                                          their publications.
                                                                                               business development.                                                                         Promote the inclusion of
                                                                 Constant posting of news                                                                                                    youth voices in the Tunisian
                                                                 on the website (English                                                                                                     media.
                                                                 and Arabic) and daily news
                                                                 sharing in a newsletter.                                    UNESCO/                         Increase the visibility
                                                                                                                             IPDC -                          and effectiveness of the
                                                                 Social media outreach and                                   worldwide                       UNESCO/IPDC programme
                                                                 engagement via Facebook,                                                                    towards member states in
                                                                 Twitter, SoundCloud, etc.                                                                   relation to journalist safety
                                                                                                                                                             and foster media pluralism.
 Radio Dabanga     Several funders                               Broadcasting radio            Capacity building of the
 - Sudan                                                         programmes and news           team in professional          Speak up       EU                                               Production of quality          Training of fact-checkers
                                                                 on shortwave 1.5 hrs          journalism, media             Zambia                                                          content by citizens and        Mama Sosa: Production
                                                                 daily, including targeted     management and business                                                                       media that monitor public      of media output that
                                                                 programming for women.        development.                                                                                  resource management.           empowers women and
                                                                                                                                                                                             Production of fact checking    amplifies their voices
                                                                 Broadcasting TV with Slides   Educational programming                                                                       reports.                       in a slum in the capital
                                                                 (24/7) on satellite.          for the audience                                                                                                             through training in mobile
                                                                                               including mobile learning                                                                                                    reporting. Inclusion of 5
                                                                 Constant posting of           programme.                                                                                                                   young men, the Papa Sosa.
                                                                 news and backgrounds
                                                                 on the website (English                                     Zimbabwe       Dutch Ministry                                                                  Production and distribution
                                                                 and Arabic) and in                                                         of Foreign                                                                      (both on- and offline) of
                                                                 regular newsletter,                                                        Affairs                                                                         stories made by citizen
                                                                 including targeted                                                                                                                                         reporters.
                                                                 content development for
                                                                 international and foreign
                                                                 public, private and civil
                                                                 society actors.

                                                                 Social media outreach and
                                                                 engagement via Facebook,
                                                                 Twitter, SoundCloud,
                                                                 YouTube, etc, including
                                                                 special focus on youth.

 Ethical           Sida              To support and contribute                                 To improve the
 Journalism -                        to reliable data on the                                   organisation and
 Syria                               Syrian media environment                                  effectiveness of the Syrian
                                     and audiences.                                            media sector.
                                                                                               To support Syrian media
                                                                                               outlets and media
                                                                                               institutions towards
                                                                                               sustainability and
                                                                                               increased institutional and
                                                                                               professional capacity.

 TOTEM -           Greenhost                                                                   Deliver an online training
 world wide                                                                                    environment aimed at
                                                                                               digital security.

20                                                                                                                                                                                                                                                        21
C. Budget
                                                                                                                     INCOME (in €)
                                                                                                                                                                           2018         2017     difference

                                                                                                                      Min. of Foreign Affairs - No News is Bad News*    6.500.000    6.475.000       25.000

                                                                                                                      Several donors - Russian Language News Ex.*       1.500.000    1.660.000     -160.000

                                                                                                                      Several donors - Syria                            2.500.000    2.095.000      405.000
The budget is drawn up in accordance with the             In general the budget of 2018 shows an increase             Several donors - Radio Tamazuj                      850.000      940.000      -90.000
revised Dutch Accounting Standards for Fundraising        versus 2017. This is mainly caused by the increase of
                                                                                                                      Several donors - Radio Dabanga                    1.140.000      900.000      240.000
Institutions (Richtlijn 650, version 2016-13). The main   the structural income from the Dutch Postcode Lottery
change for Free Press Unlimited, coming from these        from € 500.000 to € 900.000 per year. Furthermore we        Several donors - Somalia                            250.000      388.000     -138.000
guidelines, is that several income categories have        aim to realize more income from other not-for-profit        Several donors - Iran                                    0            0            0
changed. Income from third-party activities and Income    organisations. The fundraising target for 2018 is higher
                                                                                                                      European Union - Zambia                              50.000      207.000     -157.000
from own fundraising activities were removed. Income      than previous years, roughly 10 million of the budgeted
from Lottery organisations and Income from other not-     income of 16 million is secured. This budget was            Other projects                                      150.000      174.000      -24.000
for-profit organisations were added. For comparison       approved by the Supervisory Board on December 8th,          Government grants                                12.940.000   12.839.000     101.000
purposes the budget of 2017 has undergone the same        2017.
reclassifications.                                                                                                    Dutch Postcode Lottery - Structural                 900.000      500.000      400.000

                                                                                                                      Dutch Postcode Lottery - Wadada                          0       330.000     -330.000

                                                                                                                      Dutch Postcode Lottery - Dance4Life Nepal            15.000           0        15.000
Ratios
                                                                                           2018            2017       Dutch Postcode Lottery - Fund for Journalists       170.000      250.000      -80.000

                                                                                                                      Other projects                                      250.000      400.000     -150.000
 Objective expenditure / total income                                                     93,2%            94,4%
                                                                                                                      Income from lottery organisations                 1.335.000    1.480.000     -145.000
 Objective expenditure / total expenses                                                   93,7%            94,4%

 Fundraising costs / fundraising income                                                     3,1%            2,6%      Cordaid - C.A.R. / D.R.C.                           300.000      300.000           0

 Management & administration / total expenses                                               3,2%            3,0%      Humanity United - Radio Dabanga                     125.000      220.000      -95.000

                                                                                                                      Peach Tech Lab / IOM - Zuid Soedan                       0            0            0

                                                                                                                      Other projects                                      900.000       42.000      858.000

                                                                                                                      Income from other not for profit organisations    1.325.000     562.000      763.000

                                                                                                                      Other projects                                      225.000      100.000      125.000

                                                                                                                      Income from companies                              225.000      100.000      125.000

                                                                                                                      Other income                                        50.000       50.000            0

                                                                                                                      TOTAL INCOME                                     15.875.000   15.031.000     844.000

                                                                                                                     EXPENSES
                                                                                                                                                                           2018         2017     difference

                                                                                                                      Programme costs                                  14.794.806   14.183.718      611.088

                                                                                                                      Fundraising                                         494.271      390.653      103.618

                                                                                                                      Management & administratoin                         508.497      450.754       57.743

                                                                                                                      TOTAL EXPENSES                                   15.797.574   15.025.125     772.449

                                                                                                                      Result before financial gains and losses             77.426        5.875       71.551

                                                                                                                      Financial gains and losses                          -25.000      -25.000           0

                                                                                                                      BALANCE INCOME AND EXPENSES                         52.426       -19.125      71.551

22                                                                                                                                                                                                        23
You can also read