ANNUAL REVIEW 2019 - First Tee

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ANNUAL REVIEW 2019 - First Tee
ANNUAL
REVIEW 2019
ANNUAL REVIEW 2019 - First Tee
ANNUAL REVIEW 2019 - First Tee
REFLECTING
ON 2019
IT    is an honor to serve as chairman of the First
      Tee Board as I remain deeply committed to
the long-term success of this organization and
                                                       IN      2019 we focused our efforts on several
                                                               key initiatives, including an independent
                                                       evaluation of our curriculum that leveraged
the young people we serve. I am proud of the           stakeholder research and feedback, with a goal
accomplishments in 2019 to strengthen, evolve and      to ensure we remain relevant and maximize
position First Tee for a bright future.                our impact on young people. We also rolled out
   While COVID-19 has brought unforeseen               First Tee’s Safe Sport Policy, which has elevated
circumstances thus far in 2020, we are dedicated       prevention, training and reporting of child safety to
to ensuring the organization manages through           the highest priority across the organization.
the current conditions and emerges ready to               We welcomed two new domestic chapters to
continue its transformational impact on young          the network, West Texas and North Coast (CA),
people. The values that are so core to First Tee are   as well as two international chapters, Morocco
more important than ever, and we want to ensure        (Africa) and Australia, which were announced
young people are supported not only through            in conjunction with the 2019 Presidents Cup.
this challenge, but those that are sure to come        Throughout the year we also made significant
throughout their lifetime.                             progress on the evolution of the 22-year-old First
   As we look to the future, there are several         Tee brand with the goal to carry forward the core
important initiatives underway, including an           foundational equity as we begin to roll it out over
investment in technology to better reach and           the coming year.
connect with First Tee’s audiences and an exciting        While 2020 will prove to be an historic year
refresh of First Tee’s brand and curriculum after 22   due to the COVID-19 pandemic, I am proud of the
years. I am pleased First Tee is better positioned     innovation, agility and creativity of our team and the
to lean on PGA TOUR’s global influence and reach       network. We continue to put kids and their families
with our new 501(c)3 structure, PGA TOUR First         first, building confidence despite new challenges,
Tee Foundation, which will help to build First Tee     and helping young people build the inner strength
awareness around the world.                            to persevere through whatever comes their way.
   Thank you for all you do to lift up, cheer on          My goal is to ensure we emerge from this crisis
and support this important organization. First Tee     better positioned than ever to empower today’s
wouldn’t be where it is today without the passion      young people for the future.
of thousands of caring adults just like you.              Thank you for your continued support of
   You are making a difference.                        our mission.

Jay Monahan                                            Gregory T. McLaughlin
Chairman, Board of Governors                           Chief Executive Officer
Commissioner, PGA TOUR                                 First Tee
ANNUAL REVIEW 2019 - First Tee
Our Network’s Impact In 2019
OUR REACH                                                            LIFE SKILLS EXPERIENCE

   156,772    Youth through chapters

   382,329    Youth through clinics/events

  3,131,901   Youth through schools/after school programs

  3,671,002   Total youth impacted

                                       Caucasian                           48%
                                       Latino/Hispanic                     21%
                                       African-American                    14%
                                       Asian                                 8%
                                       Multi-Racial                          7%
                                       Native American                     >1%
                                       Pacific Islander                    >1%

                                     62 38 25
                                       Male
                                               %
                                                      Female
                                                                   %
                                                                              Teens
                                                                                         %

                                                   Gender and Ethnicity of Chapter Participants
ANNUAL REVIEW 2019 - First Tee
OUR PARTNERSHIPS

        150                       1,607                   10,160

      Chapters              First Tee DRIVE,        National School Program,
                         After School Locations       Number of Schools

                                              College Scholarships

 1,650            Coaches Trained

 2,090            Teachers and
                  Youth Leaders
                  Trained

 $96M
 (9% Over 2018)
                  Chapter Network
                  Revenue
                                             $12,235,950
                                             HQ + Chapters Since Inception
ANNUAL REVIEW 2019 - First Tee
STRENGTHENING
COMMUNITIES
More than 20,000 adults come together to support          training and deploying the curriculum, to the experts
kids and teens each year. Our chapters – and              who help shape it, First Tee is a true family and safe
especially coaches – are the heart of the organization    harbor for the next generation.
and the stewards of our experience. We work to
ensure they feel supported, connected to the greater
mission and inspired to bring it to life in new ways in
their communities each day.

First Tee experiences are fun, caring, safe, accepting
and growth-oriented. Many chapters are working to
expand their footprint and ways to connect with kids
and teens through learning centers, including Austin,
Pittsburgh, Raleigh-Durham (First Tee of the Triangle),
Seattle and Toledo (First Tee of Lake Erie).

We cheer ALL of our chapters on, and are proud
of their commitment to First Tee’s impact each
year. From the dedication and passion the coaches,
volunteers and chapter staff bring, to the rigor in
ANNUAL REVIEW 2019 - First Tee
DRIVING
FORWARD
Each year brings new opportunities to support the            PUTTING SAFETY FIRST: We increased resources
network and evolve what we do to ensure we are               and investment to advance our culture of safety,
maximizing our mission. Here are some highlights             including prevention measures of centralized
from 2019:                                                   background checks and mandatory online training
                                                             developed by the U.S. Center for SafeSport.
CHAPTERS: We provided support through quarterly
briefings, in-person visits, five regional staff and board   FIRST TEE COLLEGE SCHOLARSHIP PROGRAM:
training conferences; national promotion supported           We kicked off a robust national program that will
by year-round localized templates and toolkits; and          provide alumni with financial assistance, professional
added two domestic chapters (West Texas and North            development workshops and substantial mentoring
Coast, CA) and two international (Morocco, Africa            throughout their college experience. The first class
and Australia) to the network.                               will be named in 2020.

CURRICULUM ENHANCEMENTS: The Bridgespan                      BRAND EVOLUTION: Significant progress was made
Group, a leading social impact advisor to nonprofits,        on an evolution of our 22-year-old First Tee brand
completed a six-month review of our longstanding             with the goal of ensuring connection with today’s
programs and with stakeholder input, plotted a               kids and families, while carrying forward the core
detailed path for future growth and continued impact.        foundational equity that has been built over time. The
                                                             rollout will begin in 2020.
ANNUAL REVIEW 2019 - First Tee
YOUTH LEADERSHIP
EVENTS
Joe Louis Barrow, Jr. Life Skills      a volunteer opportunity at
& Leadership Academy                   the Pomeroy Recreation &
96 teens engaged in valuable           Rehabilitation Center and a
leadership discussions exploring       female executive panel discussion
diversity and leveraging platforms     at Facebook headquarters.
to drive change in their local         The academy brought the girls
communities. Participants              together to learn what ‘drives’
also experienced Boise State           them to becoming impactful
University’s outdoor team building     leaders in their communities.
program which is committed to
                                       Coca-Cola America’s Future
enhancing leadership development
                                       First Tee rising seniors networked
and cohesiveness among the teens
                                       with executives during a career
through adventure-based learning.
                                       exploration experience at Coca-
John Deere Drive Your Future           Cola headquarters. A young
Academy                                professionals panel discussion
First Tee’s all-girls national event   provided insight into their college
provided 24 talented teens             experience, the importance of
the opportunity to experience          internships, and how their journey
activity-based workshops,              led them to Coca-Cola. The
roundtable discussions and             teens also received VIP access to
play golf at the iconic TPC            the TOUR Championship and a
Harding Park. The week included        campus visit to Georgia Tech.

                                   Life Skills & Leadership Academy
ANNUAL REVIEW 2019 - First Tee
John Deere Drive Your Future Academy

2019 Participant Events

Wells Fargo Succeeding    John Deere Power for         PURE Insurance
Together Contest          Good Scholarship Contest     Championship
April 29-May 5            July 7-11                    September 24-30
Charlotte, NC             Silvis, IL                   Pebble Beach, CA
Perfect Sense Unified     Joe Louis Barrow, Jr.
Challenge                 Life Skills & Leadership
June 23-27                Academy
Washington, D.C.          July 24-30
                          Boise, ID
John Deere Drive Your
Future Academy            Coca-Cola America’s Future
June 24-28                August 21-24
San Francisco, CA         Atlanta, GA
ANNUAL REVIEW 2019 - First Tee
MEGHNA
Mazumdar
First Tee of Connecticut
‘‘“I saw the creation of
   the [varsity girls golf]
team as a great way to
advocate for equality in
                    ‘‘
   the world of sports.”
                              MAKING
                              HER MARK
                              When Meghna Mazumdar was                 play on the varsity golf team but
                 – Meghna     named First Tee’s Outstanding            her school only offered a team for
                              Participant of the Year in 2017,         boys. So Meghna set out to start a
                              we knew she was well on her              girls’ team where those interested
                              way to making her mark in the            in golf, like herself, could learn,
                              world. The eight young people            grow and compete within the
                              selected as finalists for the national   sport. Channeling her goal-setting
                              award come from across our               skills honed through First Tee,
                              150 chapters, and all exemplify          Meghna successfully raised $30,000
                              the strength of character that           to support three years of initial
                              First Tee seeks to build through         funding. Since then the school
                              its programs. Now a high school          district officially added varsity girls
                              junior who has been involved in          golf to their lineup.
                              First Tee of Connecticut since she
                                                                       Next up, Meghna is considering
                              was seven, Meghna has amassed
                                                                       ways she can help bring First Tee’s
                              an impressive resume, including
                                                                       National School Program to her
                              winning a First Tee essay contest
                                                                       town’s four elementary schools as
                              that resulted in her playing with
                                                                       her senior capstone project.
                              Rory McIlroy in the 2016 Wells
                              Fargo Championship Pro-Am, and           Thank you, Meghna, for being such
                              becoming personal pen pals with          a strong advocate of First Tee and
                              Warren Buffet.                           for making such a lasting impact on
                                                                       your community! You go, girl!
                              In her freshman year at South
                              Windsor High, Meghna wanted to
EVAN
Koutsopetras
First Tee of Metropolitan
New York
‘‘ Through the years his
    focus and enthusiasm
        gained a significant
   amount of steam with
      the assistance of his
                                       GRIT FOR THE
                                       GREATER GOOD
 go-to-team and this has               Evan Koutsopetras, has                   Evan is now an honor roll student,
been essential in building             been involved at First Tee of            the number one player on his high
 relationships with fellow             Metropolitan New York since he           school golf team, took a trip to
participants, coaches and              was seven. Like most teens, he’s         Pebble Beach to play alongside
       community leaders.
        – Anthony Rodriguez
                           ‘‘
        Senior Program Director, PGA
 First Tee of Metropolitian New York
                                       grown significantly over the last
                                       eight years. Unlike most teens, he
                                       has had to overcome being told by
                                       many he’d never get where he is
                                       today. If you ask Evan, he’ll tell you
                                                                                legends in the 2019 PURE
                                                                                Insurance Championship Impacting
                                                                                the First Tee and volunteers
                                                                                regularly. He credits First Tee for
                                                                                helping him relate to others and
                                       his story is one of perseverance         being able to truly connect with
                                       – a deep-rooted characteristic           his peers. He’s found a mentor
                                       strengthened in him through his          in coach Anthony Rodriguez and
                                       First Tee experience.                    has big plans for his future, where
                                                                                he will continue to meet each
                                       Diagnosed with Autism at three,
                                                                                challenge head on.
                                       rejected by several private schools
                                       and told flat out he would not earn       “I firmly believe that the life
                                       a high school diploma based on his       lessons I’ve learned in the First Tee
                                       diagnosis, Evan set out to prove he      have directly prepared me for the
                                       could perform both academically          obstacles I’ve had to overcome as
                                       and athletically in a typical, public    well as the challenges I expect to
                                       high school.                             face in the future.”
KRISTIN
Nwadike
First Tee of Metro Atlanta
Alumna
‘‘
 Kristin has always been
    really mature for her
age, but to see her grow
  into the confident and
   compassionate leader
                                     FINDING PASSION
                                     & PURPOSE
    that she is becoming             Introduced to First Tee of           mentors a local high school
                is exciting.         Metro Atlanta by her mom in          student and is double majoring
                         ‘‘
             – Jenae Jenkins
            Program Director and
                Recognized Coach
        First Tee of Metro Atlanta
                                     2011, Kristin was shy, easily
                                     intimidated and reluctant to step
                                     outside of her comfort zone.
                                     First Tee became instrumental
                                                                          in Biology and Accounting.

                                                                          Leveraging what she learned
                                                                          through First Tee and inspired by
                                                                          health challenges faced by her
                                     in helping her find her voice,
                                                                          family, including her mother’s
                                     appreciate the different
                                                                          breast cancer, father’s diabetes
                                     perspectives of those around
                                                                          and brother’s autism, Kristin
                                     her and ultimately, develop the
                                                                          wants to use her knowledge and
                                     leadership skills that continue to
                                                                          voice to help others by finding
                                     serve her well today.
                                                                          cures to complex diagnoses.
                                     Longtime coach and mentor
                                                                          The First Tee experience is a
                                     from her chapter Timothy
                                                                          powerful tool – the curriculum
                                     Moone, encouraged Kristin to
                                                                          and our trained coaches – to
                                     find what she loved to do and
                                                                          encourage, inspire and empower
                                     pursue it. She graduated high
                                                                          young people each day. We are
                                     school with honors, and is now
                                                                          proud of alumni, like Kristin,
                                     actively-involved at University
                                                                          who are well on their way to
                                     of Georgia. She is a member of
                                                                          making the world a better place.
                                     several volunteer organizations,
OWAIS
Durrani
First Tee of Greater Houston
Alumnus
‘‘ I will always remember
 that shy kid who learned
                    ‘‘
about life and confidence
      because of First Tee.
                   – Owais
                              A FOUNDATION
                              OF VALUES
                              When Owais Durrani slips on           developed an interest in social
                              his white doctor’s coat, he stands    issues and says First Tee gave
                              ready to help treat whatever          him the confidence to pursue
                              illness or injury walks through the   opportunities that he once didn’t
                              emergency room doors at UT            see possible for himself as a first-
                              Health in San Antonio. Currently      generation American.
                              finishing up his residency, Owais
                                                                    Owais received his dual-Bachelor’s
                              has quickly learned his profession
                                                                    degree in Biology and Political
                              is one that demands a lot – self-
                                                                    Science from the University of
                              confidence, determination and
                                                                    Texas. He took his passion up a
                              resilience – characteristics he’s
                                                                    notch by attending medical school.
                              been building on since his time at
                                                                    In his gap year, Owais interned
                              First Tee of Greater Houston.
                                                                    at the White House under
                              “Life gets difficult and complex      the Obama administration. He
                              at times, but even the most           remained dedicated to learning
                              challenging of circumstances boils    about how to address health
                              down to a few basic principles –      disparities, one of his life’s greatest
                              many of them included in First        passions.
                              Tee’s values.”
                                                                    Confident in his foundation, Owais
                              During his time at First Tee          is excited about his future giving
                              of Greater Houston, Owais             back to underserved communities.
‘‘
This community has been
  wounded; this program
      will help rebuild the
  community by reaching
   these kids. It goes way
  beyond kids learning to
                                       EMPOWERING SCHOOLS
                                       & COMMUNITIES
                                       Over the last 20 years the         is through fun, engaging and
    play golf, it’s making a
                                       community of San Bernardino,       positive golf lessons in PE, the
                          ‘‘
             better citizen.
                    – Pam Tyler
                  Executive Director
     First Tee of the Inland Empire
                                       California has seen it all: from
                                       wildfires to a terrorist attack
                                       and a school shooting. The
                                       reality is more than 30% of
                                       the community is still living
                                                                          next generation is cheering each
                                                                          other on, respecting classmates
                                                                          and, well, having fun, right in the
                                                                          middle of their school day. While
                                                                          there are many complex aspects
                                       below the poverty line.Yet         to strengthening a community,
                                       this community is showing the      we believe building character
                                       definition of resilience.          and providing empowering
                                                                          experiences within the schools
                                       Thanks to amazing partners         is part of the answer.
                                       like Southern Company, the
                                       entire San Bernardino City         “Most of my students have
                                       Unified School District – in       never seen or used a golf
                                       partnership with the First Tee     club before,” said Mr. Landers,
                                       of the Inland Empire – has been    Belvedere Elementary School PE
                                       training PE teachers to bring      teacher. “The skills we learn and
                                       the First Tee National School      practice can help us achieve and
                                       Program to every school in         succeed in everyday life.”
                                       the district. What this means

                                                                             National School Program
FURTHERING OUR MISSION
                  FOUNDING PARTNERS                                   Education Patron             Proud Media Partner

 Trustees of First Tee include individuals, corporations and foundations that pledge $1M or more to our mission.
    By applying their resources to First Tee’s work, Trustees are furthering our efforts to provide strategic direction,
   curriculum enhancements, ongoing research, continuing education and training for chapter leaders, and certification
           and training for coaches across the country. We are grateful to the more than 130 First Tee Trustees.

Corporate Support
TRUSTEES                       The Coca-Cola Company             Budget Golf                      Logicalgolf
AT&T                           The Golf Digest Companies         Callaway Golf Company &          Paradies Lagardère
Chevron                        The Hertz Corporation             Callaway Golf Foundation         Prize Possessions
Deere & Company                The Kohler Company                Cause Inspired Media             Pukka
Dick’s Sporting Goods          The Toro Company                  Century Bancshares               SCL Consulting
Exelon Corporation             Valero Energy Corporation         Century Golf                     SCNS Sports Foods
First Data                     Wells Fargo & Co.                 CharityMania                     ShortGolf
Humana Foundation              Wyndham Worldwide                 ClubCorp                         St. Andrews Products, Co.
Mastercard International       Corporation                       ClubUp                           The Coaching Educator
Morell Studios                                                   DreamJobbing                     Tempercraft
NBC Sports Group               PARTNERS                          ExpandaBrand, Inc.               Xact Xpressions
Pebble Beach Company           2ndSwing                          FedEx
PricewaterhouseCoopers LLP     Air Force One Golf                GreenLinks
TaylorMade Golf Company        American Golf                     Kinona

Tournament Contributions
PGA TOUR                       FedEx Cup St. Jude Invitational   KORN FERRY TOUR                  Pinnacle Bank Championship
THE PLAYERS Championship       World Golf Championships-         Albertson’s Boise Open           Rex Hospital Open
THE TOUR Championship          HSBC Championship                 BMW Charity Pro-Am               TPC Colorado Championship
World Golf Championships-      The Memorial Tournament           Tournament                       Utah Championship
Dell Technolgies Match Play    CJ Cup Tournament                 Chitimacha Louisiana Open        Tournament
Championship                                                     Greater Wichita Open             WinCo Foods Portland Open
World Golf Championships-      PGA TOUR CHAMPIONS                Lecom Health Tournament
Mexico Champ Charity           PURE Insurance Championship       Nationwide Children’s Hospital
World Golf Championships-      at Pebble Beach                   Championship Tournament

Grants
PGA TOUR SUPERSTORE            Greater Dallas                    North Florida                    Three Rivers Park Disctrict
Chapter Recipients             Greater Houston                   Phoenix                          Tucson
Central Florida                Green Valley Ranch                San Francisco                    Utah
                               Indiana                           Sarasota/Manatee
Coastal Carolinas
                               Massachusetts                     Silicon Valley                   USGA PLAYERS FOR LIFE
Denver                                                                                            Grant Recipients
                               Metro Atlanta                     The Coachella Valley
Fort Worth
                               Metropolitan New York             The Lowcountry                   Aiken
Greater Austin
                               Naples/Collier                    The Palm Beaches                 Central Coast
Greater Chicago
                                                                 The Twin Cities                  Central Valley
Coastal Carolinas                San Joaquin                   Greater Miami Valley          The Sandhills
Connecticut                      Silicon Valley                Greater Pasadena              The Triad
Contra Costa                     South Dakota                  Greater Portland              The Triangle
Fresno                           Sandhills
                                                               Green Valley Ranch            The Twin Cities
Greater Charleston               The Triangle
                                                               Lake Erie                     The Upstate
Greater Cincinnati &             The Tri-Valley
Northern Kentucky                                              New Hampshire                 The Virginia Peninsula
Greater Philadelphia             TORO GROW THE GAME            North Florida                 Three Rivers Park District
Greater Portland                 Chapter Recipients
                                                               Omaha                         Western New York
Greater Richmond                 Aiken
                                                               Phoenix
Greater Sacramento               Central Mississippi                                         TORO EQUIPMENT
                                                               Roanoke Valley
Greater Washington, DC           Coastal Carolinas                                           DONATION
Green Valley Ranch                                             San Juan County, NM           Chapter Recipients
                                 Eastern Michigan
Lake Erie                                                      South Central Wisconsin       Greater Tyler
                                 Fort Worth
Metropolitan New York                                          South Dakota                  St. Petersburg
Monterey County                  Greater Charleston
                                                               South Puget Sound             Troup County
San Francisco                    Greater Cincinnati &
                                                               The Coachella Valley
                                 Northern Kentucky

                 Legacy Society is First Tee’s planned giving fund that ensures we can continue to empower
                       kids and teens through our mission. Thank you to our Legacy Society supporters.

Board of Governors
Jay Monahan,                     Dan Fireman                   Jon Nudi                      Heidi Ueberroth
Chairman                         Peter Foss                    Jon Orszag                    Rick Waddell
Timothy Finchem,                 John Harris                   Ron Price                     Ken Whitney
Vice Chairman                    Rick R. Holley                Jin Roy Ryu                   Chris Womack
Arthur Blank                     Allison Keller                Ben C. Sutton, Jr.
Ross Buchmueller                 Robert E. Long, Jr.           Ray Taccolini
Marty Evans                      John McCoy                    Fred T. Tattersall

First Tee Staff
Greg McLaughlin,                 Christian Brogdon             Julie Jansa                    Pepper Peete
Chief Executive Officer          Michael Chavez                Blanton Jones                  Tony Powell
Jennifer Weiler,                 Jasmin Cunningham             Kim Kruger                     Luke Previte
SVP, Network Relations
                                 Dianne Dixon                  Andrea Lamach                  Janet Swaim
Guy Garbarino,
Chief Advancement Officer        Susan Donohoe                 Tom Lawrence                   Savannah Tomlinson
Jane Fader,                      Marian Eichholz               Sandy Loberstein               Stacie Wagner
VP, Comm. and Marketing          Juan Escobar                  Brandon Luna                   Cathy Wagner
Christine Adda                   Emily Furderer                Matt Magnani                   Austin Williams
Tony Arias                       Tasha Griffis                 Rachel Maruno                  Ryan Wilson
Shauna Bezilla                   Sara Henika                   Andrew Masterson               Brittany Wynne
Michael Blackwell                Cheree Hicks                  Lexie Milford                  Andrew Yeast
Dan Brady                        Angela Ivey                   Rob Neal                       Amanda Zedrick
Mission
To impact the lives of
young people by providing
educational programs that
build character and instill
life-enhancing values through
the game of golf.
FIRST TEE
 425 South Legacy Trail
St. Augustine, FL 32092
            firsttee.org
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