Are you Ryder Cup Ready? - INSIDE: The Opportunity to receive Ryder Cup tickets! - SCOTTISH GOLF'S GUIDE FOR CLUBS
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Are you
Ryder Cup
Ready?
SCOTTISH GOLF’S GUIDE FOR CLUBS
INSIDE: The Opportunity to receive Ryder Cup tickets!Are you Ryder Cup Ready? The Ryder Cup is
coming to Scotland!
Introduction 3
For the first time since 1973, and for only the second
time in the event’s history, we will proudly welcome the
An opportunity to receive Ryder Cup tickets 4
world as Scotland plays host to one of the world’s biggest
How to apply for tickets 5
sporting occasions, The Ryder Cup.
The countdown to Gleneagles 2014 And the best part? Every club
A year of Brilliant Moments with VisitScotland 6
gives golf clubs across Scotland a participating in Ryder Cup activity
unique showcase and the opportunity will be guaranteed two tickets for the
Build and inspire your junior membership 8 to inspire. The national junior event on one of the practice days or
programme, ClubGolf, will provide the official matchdays, allowing your
a fantastic long term legacy of more members or customers a chance to
Retaining your members 9 children being introduced to the game. come and watch the world’s best
VisitScotland’s ‘Brilliant Moments’ golfers go head-to-head in golf’s most
campaign will shine the spotlight on dramatic contest. With matchday
Generating more clubhouse revenue 10 the country’s golf courses to help tickets now sold-out, there’s no better
attract more visitors to our fairways. incentive to get involved!
There has never been a better time to
Attracting new golfers to your club 11 get more people into golf and drive We have also teamed up with
more business through your doors. VisitScotland and Sky Sports – official
broadcaster of The 2014 Ryder Cup
Sky Sports subscription offer for clubs 12 In partnership with EventScotland and – to give Scottish clubs the fantastic
Sky Sports, the SGU, the SLGA and opportunity of winning the Sky
ClubGolf are giving clubs the tools to Sports ‘Ultimate Venue’ experience,
The perfect year for more visitors 14 make the most of Scotland’s Ryder Cup showcasing the activity you are doing
opportunity with our Ryder Cup Ready at your club and highlighting your
toolkit, packed with ideas, suggestions clubhouse as one of the best places
Tools to help promote your clubs 15
and resources on how you can put your to watch the event unfold. Read on
club on The Ryder Cup map. to find out more…
Local authorities 16
So what are you waiting for... are you Ryder Cup Ready?
Host a post Ryder Cup camp at your club 17
We’ll help you as Scotland prepares!
Practice Day special offer 18
Sky Sports Ultimate Experience 20
Social Media 21
Contact details 22
Junior Ryder Cup 23
ARE YOU RYDER CUP READY? PAGE 3An opportunity to
receive Ryder Cup tickets How to apply for tickets
Ryder Cup tickets are the hottest tickets in town! Apply between 15 May and 30 June 2014
Following a hugely popular ballot, The following pages highlight some of To apply, each club must register their details as outlined below. Eligible clubs,
tickets for The Ryder Cup matchdays the ways in which Ryder Cup events ClubGolf facilities and Scottish golf volunteers will be allocated tickets based on
were sold out far in advance of the and activities can work hard for your meeting the criteria outlined.
event meaning there are now very club or facility, so we are encouraging
limited opportunities for golf fans to you to utilise the tickets around the five Tickets for Scottish Tickets for ClubGolf
get their hands on them. themes listed below:
golf clubs Additionally, clubs and facilities
Thanks to the fantastic support • Building and inspiring your actively involved in the ClubGolf
Each SGU and SLGA affiliated club in
of The Scottish Government and junior membership programme have the opportunity to
Scotland has the opportunity to apply
EventScotland, the Scottish Golf apply for a further two blocks of four
• Retaining your membership for TWO match day tickets, including
Union, Scottish Ladies’ Golfing
the final practice day and opening
tickets each for the practice day on Tickets for Scottish
Association and ClubGolf Scotland are Wednesday 24 September.
delighted to make a significant number
• Generating more ceremony (Thursday 25 September to Golf Volunteers
clubhouse revenue Sunday 28 September): A ratio of 3:1 children to volunteers
of tickets exclusively available to clubs,
is required to use the tickets, to Volunteers at local, Area/County
volunteers and junior golfers for each • Attracting new golfers to To be eligible, your club must
encourage a good attendance of and national level make a huge
day of The Ryder Cup, to benefit your club meet the following basic criteria to
juniors at The Ryder Cup i.e. if you contribution to Scottish golf across
Scottish Golf at the grass roots level. successfully register their interest:
are successful in applying for two the country and we aim to reward the
• Increasing your visitor numbers
For the Wednesday practice day, a blocks, your club will receive 2 adult dedication of the many grass roots
• Clubs must be “live” on the
total of 2,000 tickets will be on offer To find out how your club, facility tickets and 6 junior tickets. volunteers through the provision
Central Database of Handicaps
to those clubs and facilities delivering or volunteers can apply for tickets, of a further allocation of 80 Ryder
the ClubGolf programme in their turn to the next page or visit • The club must be up-to-date with ClubGolf clubs and facilities must Cup tickets for the practice day on
community, to support The Ryder www.scottishgolf.org/rydercup the latest SGU/SLGA affiliation meet the following basic criteria to Thursday 25 September.
Cup’s junior legancy in Scotland. fees successfully register their interest:
Scottish golf volunteers must meet
A further 250 tickets will be offered • The club must have provided • Clubs/Facilities must be delivering the following basic criteria to
to clubs and volunteers for the final up-to-date membership ClubGolf activity in 2014 successfully register their interest
practice day, with 200 tickets per day information and apply for a pair of tickets:
• Clubs must be “live” on the
for Friday, Saturday and Sunday of The Central Database of Handicaps
• In the event of demand • Volunteer must have been active
Ryder Cup match itself, to be used by (Exception: Non-affiliated
exceeding supply, priority will in their volunteer role for at least
SGU and SLGA affiliated clubs. ClubGolf facilities)
be given to those clubs delivering 12 consecutive months
We want your club or facility to make ClubGolf, Get into Golf and
• The club must be up-to-date • Volunteer must be verified by their
the most of this fantastic opportunity, involved in the Scottish
with the latest SGU/SLGA club, Area/County or SGU/SLGA
so we are inviting you to apply for the Golf Business Planning
affiliation fees (Exception:
tickets and tell us what activity you are programme • Volunteer must be involved at
Non-affiliated ClubGolf facilities)
going to run this summer to make the committee, sub-committee
To register your club and apply
tickets work hard for you. Scotland’s • The club must have provided or event support level
for tickets, please visit:
commitment to The Ryder Cup is up-to-date membership
www.scottishgolf.org/rydercup To register, please visit:
ensuring a lasting legacy is left, so it information (Exception:
would be great to see these tickets Non-affiliated ClubGolf facilities) www.scottishgolf.org/rydercup
being used to benefit your club.
To register, please visit:
www.clubgolfscotland.com/rydercup
ARE YOU RYDER CUP READY? PAGE 4 ARE YOU RYDER CUP READY? PAGE 5A year of
Brilliant Moments
2014 is a big year for Scotland and one that is full of Brilliant Moments. To build on our position as Host Nation of The 2014 Ryder Cup,
Homecoming 2014, The Commonwealth Games and, most importantly for VisitScotland has been running extensive golf marketing programmes
golfers and golf clubs, The 2014 Ryder Cup will all ensure that Scotland is to promote Scotland as The Home of Golf in key markets worldwide.
firmly in the international spotlight during the year-long programme of events.
To find out how your club can get These events, as well as many others,
involved and benefit from this activity, will help keep Scotland, The Home
When the European and US teams Golf tourism in Scotland is not only a
see the visitors section on page 14 of of Golf, in the minds of golfers across
arrive at Gleneagles in September, significant contributor to the economy
this document. There you will find lots the world as well as bringing real and
it will be the first time The Ryder Cup with an annual benefit of £220m, it is
of useful links, tips and information tangible benefits to the golf tourism
will have been played in Scotland, also a key revenue stream for many
about how to market your club to the industry going forward.
The Home of Golf, in more than 40 clubs up and down the country.
army of visitors who come to Scotland
years and the event is a different beast No industry is more synonymous with
With new air routes opening up all the to play golf every year.
entirely to what it was in 1973 Scotland than the golf industry and
at Muirfield. time from Europe, North America and
Of course, the work doesn’t stop after this is Scotland’s chance to shine on
even further afield, it has never been
The 2014 Ryder Cup. VisitScotland the world stage and to create our own
With a television reach of more than easier for visitors to travel to Scotland
and EventScotland has worked hard to brilliant moments in 2014 and beyond.
half a billion homes in 183 countries to play golf.
secure additional events in the coming
worldwide, The Ryder Cup truly is Make sure you are ready for it.
Visiting golfers, particularly those years to maintain Scotland’s position
a global phenomenon. Add to that
from overseas, also play and spend not only as The Home of Golf but the
250,000 spectators over the course of
more both on and off the course when home of great golf events.
the week alongside more than 2,000
accredited media and you get a sense compared with day visitors.
That’s why events such as the
of the exposure that will be generated Aberdeen Asset Management Scottish
That is why the golf tourism industry,
for Scotland with golfers across the Open has been secured through to at
in collaboration with the SGU, Scottish
globe and the reasons why we have least 2017 and why four other Major
Enterprise and VisitScotland, has
worked so hard to bring the event Championships are set to follow in
published Scotland’s new Golf Tourism
back here. the next two years with The Open
Strategy, Driving Forward Together,
which outlines plans to grow the Championship at St Andrews in 2015
The result of this increased exposure
industry and become the world’s and Royal Troon in 2016, the RICOH
will be an increased awareness of
leading golf destination by 2020. Women’s British Open at Turnberry
Scotland as a golfing destination and,
in 2015 and The Senior Open
ultimately, more visitors travelling to
For a copy of the strategy visit Championship at Carnoustie in 2016.
Scotland to play golf. All of this means
www.golftourismscotland.com/
opportunities not just during the
strategy2020
week of The Ryder Cup but long into
the future and it is vital that the golf
tourism industry can build on this.
ARE YOU RYDER CUP READY? PAGE 6 ARE YOU RYDER CUP READY? PAGE 7Build and inspire your
junior membership Retaining your members
Growing the game through the ClubGolf programme... Use The Ryder Cup as a platform to excite your members...
ClubGolf, the national junior golf Sign Up to ClubGolf Reward your volunteers! Retaining members at golf clubs has Ryder Cup Fantasy Team
programme, was launched in 2003 on Around 50% of all new junior Hard working volunteers are a proved challenging in many areas of Golfers love to debate who will
the back of Scotland’s successful bid members came through the ClubGolf key part of a successful ClubGolf the country over the last few years. get picked for the European team,
to host The Ryder Cup. Since then, programme in 2012/13. If your programme and while they are not However, The Ryder Cup in Scotland between those who qualify and the
more than 300,000 primary school club is not already signed up, then doing it to be rewarded, it’s nice to offers your club the opportunity to captain’s wild card picks, so why
children have been introduced to make sure 2014 is the year your club thank them. If your Club is running breathe new life into your members not run a Fantasy Ryder Cup team
the game, with over 300 clubs and gets involved. All you need to do is the ClubGolf programme, you and remind them why golf club challenge for your members? Invite all
facilities benefiting from the increased contact your local Regional Manager, will be eligible to apply for Ryder membership is so important. members to submit their team of 12,
interest among juniors. encourage a few volunteers to get Cup practice day tickets for your asking for an entry fee per selection,
your coaching sessions started and volunteers. You could enter them The spotlight will be on golf, so with the golfer who gets closest to
The Ryder Cup in Scotland has we can get you up and running. into a prize draw, or nominate your use the platform to increase your Paul McGinley’s team winning an
become synonymous with ClubGolf longest serving/hardest working engagement with the members overall prize, such as money on their
and the event has provided clubs, Find out more at: member of the team. throughout the season. There are a bar account or discount on next year’s
volunteers and young players with an www.clubgolfscotland.com/contact-us number of great activities you can run membership fees.
array of opportunities over the last Organise a post-Ryder Cup at your club, built around the theme of
10 years. Now that the main event is Incentivise new junior members October holiday camp The Ryder Cup, which can be built into Race to Gleneagles Order of Merit
here, make sure you seize the chance with our £20 Voucher We are all familiar with the your fixture list and used to generate Encourage your members to play more
to grow your junior membership. Thanks to the support of the Wimbledon effect on tennis helped interest, excitement and ultimately competitions by using a Ryder Cup
Scottish Government, every new by wall-to-wall TV and media revenue. themed Order of Merit throughout
junior member in Scotland has the coverage for a fortnight and the the season through to the Ryder Cup.
opportunity to receive a £20 discount country also saw the surge in interest Inter-Club Ryder Cup Match Points could be awarded for top-10
voucher towards their first ever junior created by the London 2012 Olympic In the build up to the event, you could finishes in your medals or other events,
membership, to make entry into club Games. Make sure your club is ready stage a ‘Grand Match’ by splitting with the leading 12 players winning
more affordable for parents. Once the for a spike in enthusiasm for golf once your club into two teams. This could through to a finals day or being
voucher is redeemed, the club gets The Ryder Cup has taken place. The be Scotland v Rest of the World; Born rewarded with a prize e.g. free meal on
reimbursed. October school holidays, following in the town (locals) v New to the town Ryder Cup weekend.
hot on the heels of Gleneagles, (non-locals); Your Club v Neighbouring
Your club can distribute the web link Club; Captain’s v Vice-Captain’s team
provide the perfect time to take Dedicated week of events
below to ClubGolf parents: match. Find a local sponsor to supply
advantage, so we recommend you You could select a specific week in
www.clubgolfscotland.com/20offer team outfits so your big day could
plan a series of introductory sessions the season to stage your Ryder Cup
or a week-long camp run by your mirror The Ryder Cup itself. themed events, providing events for
Host a Ryder Cup themed
PGA pro and/or ClubGolf volunteers. specific categories each day of the
junior open day McGinley Medal or week e.g. Sunday – Juniors; Monday –
Encourage a whole new band of For guidance, please contact your Tom Watson Texas Scramble Seniors; Wednesday – Mixed; Saturday
budding stars to your club with a ClubGolf Regional Manager. You could theme an existing – Gents and Ladies, culminating in a
junior specific open day, using The competition in your fixture calendar Grand Finals Day or Family Day on
Ryder Cup as the hook. You could around the two Ryder Cup captains, the Sunday.
theme the day around the event and with an Irish theme day for your
encourage your current members and ‘McGinley’ medal and/or an American
junior members to help out. theme day for your Tom Watson
Texas Scramble (perhaps on American
How? Email your current members to
Independence Day – July 4!)
invite their children, extended family
and friends to come along. Speak to
local children’s sports teams to spread
the word. Make sure they have a
brilliant day, and they’ll be eager to
come back!
ARE YOU RYDER CUP READY? PAGE 8 ARE YOU RYDER CUP READY? PAGE 9Generate more Attracting new golfers
clubhouse revenue to your clubs
A perfect opportunity to create revenue generating themed social events... Use The Ryder Cup to inspire new people to take up the game...
Use the spirit of The Ryder Cup to Questions could be... Fundraising night Having The Ryder Cup in Scotland Get into Golf
create a programme of themed social You could use your two Ryder Cup gives golf a fantastic opportunity to 60% of those that took part in Get
events at your club during the season Which Scot holed the winning putt for tickets as a prize for your members market our sport to a new audience. into Golf coaching sessions (during
to encourage your members and their Europe at The Belfry in 1985? with the objective of raising as much There will be huge media attention on the pilot programme) went on to take
guests to frequent the clubhouse money as you can. Invite members The Ryder Cup, attracting the interest up an introductory membership at the
Which Scot beat Jack Nicklaus twice
in 2014. to buy prize draw tickets throughout of people who may not otherwise pay club. Sign up today!
in one day?
the year, then stage a big event on too much attention to golf, but the
Ryder Cup quiz night a selected day in the summer at buzz created may just give them an Find all the information you need to
Who captained the European Ryder
Golf’s biggest event has provided which the draw is made. Incentivise appetite to try it out. get your club up and running, from
Cup team at Medinah in 2012?
fans with a multitude of memories, attendance by stating that only those planning your coaching sessions to
magical moments and drama over Which two Europeans had a hole-in- present can win the prize! The Ryder Cup also attracts high marketing tools and ideas, at:
the years. Why not create a Ryder one in the 1995 event at Oak Hill? profile celebrities to golf, giving the www.scottishgolf.org/go/getintogolf
Cup themed team quiz night around Sky Sports on your screen game great exposure on the front
some of these great moments, with Ryder Cup Partners Ball We have teamed up with Sky pages of national newspapers as well National Golf Month
prizes on offer for the winning team. Recent Ryder Cup matches have Sports to bring affiliated golf clubs as the back. Again, this will catch the The first ever National Golf Month
become synonymous with the a fantastic subscription offer, with attention of a wider audience and takes place in May, giving clubs
glamour of the players’ wives! 6 months for the price of 4 for new might just give them the inspiration to national exposure across a wide variety
Club customers signing up before the give golf a go! of media. Make sure your club gets
Why not recreate the glamour with involved and makes the most of the
end of June.
your very own Ryder Cup Ball, inviting ‘Get into Golf’ is the new initiative from opportunity.
your members and their partners to The quality of golf coverage from Sky the SGU, SLGA and PGA designed to
get dressed up for a showpiece night Sports will add value to your business get more adults playing golf, whether Find out more information at:
at your clubhouse. Make it a special and can help increase footfall through for the very first time or trying it for the www.nationalgolfmonth.com
occasion for those attending, which your clubhouse, with the US Open first time since they were children. We
can be a great fundraiser for good and Aberdeen Asset Management have a fantastic series of tools for clubs Family fun day
causes at your club. Scottish Open to whet the appetite, wishing to run their own Get into Golf Run a family fun day at your club in the
before The Ryder Cup itself. programme, and The Ryder Cup gives build up to The Ryder Cup and invite
Ryder Cup weekend you the perfect excuse to get out and would be ‘Get into Golfers’ to attend.
The weekend of the match itself Give your customers the ultimate live market to new would be golfers! It’s a great way to showcase your club
provides the perfect opportunity to sports experience with SkyHD, the and you could provide the incentive
increase footfall in your clubhouse. superb quality, vibrant colour and of watching The Ryder Cup in the
Get Sky Sports on the big screen and superior sound will really bring your atmosphere of your club if they sign up
ensure your members and visitors HD-Ready TV to life and help make to the programme.
have access to watching the action the most of the fantastic analysis
from the opening Friday foursomes to and technology Sky’s golf coverage Beginners coaching day
the drama of the Sunday singles. boasts. Use the weekend after The Ryder Cup
as a Beginners Coaching Day to attract
You could lay on a special golfers’ See page 20 for further details. people inspired by the event to come
breakfast each day of the event and a and give golf a go. Advertise locally
themed dinner at night e.g. American along the lines of ...
food on the Friday; Scottish food on
the Saturday, European food on the ”Has The Ryder Cup inspired you to
Sunday. take up golf? Come and try it out at
Golf Club! Beginners
Some of your members will obviously coaching on Sunday 5 October.”
want to play golf during the event,
so you could run an event during the
morning each day, such as Shotgun
start Texas Scramble.
ARE YOU RYDER CUP READY? PAGE 10 ARE YOU RYDER CUP READY? PAGE 11The perfect year for Tools to help
more visitors promote your club
The eyes of the golfing world will be on Scotland throughout 2014 With support from VisitScotland, we are giving clubs the opportunity to
with the final countdown to The Ryder Cup and coupled with our take advantage of Ryder Cup marketing templates to promote activities
position as The Home of Golf, visitors from across the globe will be at your club throughout the season.
descending on our courses in the year ahead.
You can create your own stylish Ryder
Golf clubs across the country should Ryder Cup special offers Overseas membership Cup posters and flyers to promote
be opening their doors to the Use Ryder Cup related themes in The appeal of holding membership your club’s activities in the months
vast numbers of visitors coming to your pricing and promotion e.g. at a Scottish golf club rings true ahead to get your clubhouse Ryder
Scotland in this Ryder Cup year, A £20.14 green fee or £20.14 off across the globe, so if your club Cup Ready. The templates have been
in particular the summer months the standard green fee (depending has an international or overseas professionally designed using The
and the weeks counting down to on your pricing), book a 4-ball membership category, 2014 is a great Ryder Cup theme to generate impact
Gleneagles. and 1 golfer goes free if a Scottish time to promote it to visitors. You and standout among your members
golfer makes the team; Grab a free can use the ‘Club Finder’ section of and visitors. They have been created to
Clubs can take advantage of this American burger or hot dog if you the SGU website to feature details make them easy to use – simply log-on
fantastic opportunity and tap into the book a round with us in 2014. and prices and we will be working to our print portal, select the templates
many marketing channels available with our partners at VisitScotland you’d like to use and personalise them
from VisitScotland, from the ‘Brilliant Make your club a during the summer to promote with your own club’s details, dates
Moments’ campaign to the millions Ryder Cup destination joining opportunities to a worldwide and times.
of unique users clicking through the Golfers travelling to Scotland will be audience.
visitscotland.com website to find out Find out how your club can take
looking for ‘stay and play’ packages
information on golf trips to Scotland. Make sure your price is right advantage of these resources at:
during the week of The Ryder Cup.
Resist the temptation to take a www.scottishgolf.org/rydercup
Those golfers without tickets will also
Use your proud position as a ‘Host short-term approach by raising green
be looking for venues to watch the
Club of the Host Nation’ during fee and food and beverage prices
action. There is no better atmosphere
2014. Use the theme of The Ryder in anticipation of increased visitor
to watch the golf than a golf club,
Cup in your visitor marketing numbers. This may put customers off
so make sure your club is ready and
communication. Make use of the free visiting in the first place or returning
welcoming to visitors on Ryder Cup
marketing channels available to you. for future business. It is vital that
weekend. Position your Club as a
Let golfing visitors know that your visitors leave feeling that they have
Ryder Cup hotspot!
club as a great place to play golf, received value for money as well as
for visitors and their families to eat, an excellent experience. This will
relax and watch The Ryder Cup action Team up with local mean they are more likely to return
unfold among new friends from the accommodation providers or to recommend your club to friends
host nation. Most clubs in Scotland have one or and colleagues, ensuring repeat
a group of local accommodation business in the long term.
VisitScotland advice links
providers, from hotels to B&BS. You
Our partners at VisitScotland provide
can team up with your partners to
extensive support to clubs to help
offer visiting golfers a Ryder Cup
them get ready for The Ryder Cup.
special package and VisitScotland can
The VisitScotland Advice Link ‘Teeing
again assist in promoting this on their
Up for Success’ document is available
web pages.
to download and packed with
information, advice and tips on what
you can be doing to attract visitors
in 2014.
Find out more at:
www.visitscotland.org/golf-tourism.aspx
ARE YOU RYDER CUP READY? PAGE 14 ARE YOU RYDER CUP READY? PAGE 15Host a post Ryder Cup
Local authorities camp at your club
Local Authorities across Scotland play a key role in the delivery of Remember the enthusiasm that swept the nation during the London 2012
the ClubGolf programme, as well as those who run golf courses Olympics? And the huge spike in interest for tennis when Andy Murray
and facilities in their region. won Wimbledon? The Ryder Cup can have that effect on golf...
We are delighted to hear that so many Organise an “Inter Local Authority Make sure your club is geared up to TIP: Why not tie in an introductory
Local Authorities are already planning Match Play Challenge” embrace the wave of interest in the winter membership offer and more
Ryder Cup themed golf festivals, to Offer students with an official golf ‘honeymoon period’ after the event. coaching blocks into the deal?
encourage more children than ever handicap the opportunity to compete
before to take up golf! under the badge of their local authority The October holidays which take Promote, promote, promote!
or region. place shortly after the winning putt is Advertise the camps in your local
Here are a few great ideas to get holed at Gleneagles present a fantastic community and spread the word as
pupils, students and teachers engaged How? Create two teams of 16 and play opportunity to harness that interest. wide as you can. Use email, social
with The Ryder Cup: pairs match play. Teams could play You could stage camps at your club media, local shops and newspapers
under their school or local authority for kids and adults, giving those with to help inform audience and get the
Take advantage of The Ryder Cup colours? Could teachers caddy? Host a new enthusiasm for the game the Ryder Cup message noticed!
education resource an opening ceremony on the day, and chance to come and experience it And don’t forget to make all the
A superb new education resource has invite friends and family to attend. for themselves. details very clear – including dates,
been launched by Ryder Cup Europe times and how to book.
in partnership with Education Scotland Run a Ryder Cup festival for Replicate the ClubGolf
to encourage primary and secondary primary school children summer camps TIP: Why not use a sign up tool like
schools to learn through golf. Following the success of the London ClubGolf is once again supporting eventbrite.co.uk, it’s free, easy to use
Olympics in 2012, you can use clubs in staging summer camps and manages the registrations and
The resource provides a wide variety The Ryder Cup coming to Scotland throughout July, with the aim of payments for you.
of teaching aids themed around golf, to get primary school children excited getting more kids introduced to the
broken down into holes 1 – 18, from about golf. game and driving more youngsters Ensure a welcoming environment
history to the environment, tourism into junior membership. It’s time! Make sure your club is ready
and marketing, to golf fashion and Let them know that the world’s biggest to receive a big group of excited new
equipment. golf event will be on their doorstep The camps involve week-long golfers. If your camps are for juniors,
and give them the opportunity to try coaching and fun competitions, with remember that their parents are
To find out more visit: out golf. a great template created that can be potential members too – so make sure
www.rydercupeducation.com replicated in the October holidays. the whole family feels welcome!
How? Chipping and putting
challenges. Theme the day with How do you run the camp? For information and resources
European and American flags. Agree with your volunteer coaches on running a camp, visit:
Encourage students to wear and/or your PGA professional (or www.clubgolfscotland.com/
Ryder Cup colours! assistant pro). We recommend that campresources
your pro or assistant leads, with a ratio
of 1:10, pro to kids.
What should you charge?
Cost is totally down to you. Make sure
you don’t undervalue your camp,
but don’t charge too much and put
off interested golfers in your area.
For a 3 day camp, we recommend,
£60 per child.
ARE YOU RYDER CUP READY? PAGE 16 ARE YOU RYDER CUP READY? PAGE 17Practice Day special offer How to book
Here’s an opportunity for members of your golf club to enjoy a world-class SGU & SLGA Group Discount Exclusive Practice Days Offer:
day out together at a Ryder Cup Practice Day, arriving direct to Gleneagles £30 for adults and £5 for juniors*
in your own minibus or coach.
The Scottish Golf Union and Scottish Here’s what to do next:
Ladies’ Golfing Association have Each golf club party must have a
Practice Days are the best opportunity Richard Hills, Europe’s Ryder Cup
teamed up with Ryder Cup Europe to group leader, authorised by your club
for fans to see the stars of both Director, added: “The Practice Days
create a bespoke ticketing system for manager. To book your tickets, the
Ryder Cup teams up close and in have a unique atmosphere at The
clubs wishing to bring groups of 11 or group leader should:
relaxed mood as they prepare for Ryder Cup. You can watch some of the
more golfers and guests to Practice
the big match. And with so much greatest stars in golf gearing up for this 1 Collate the names and home
Days on Tuesday September 23 and
happening at Gleneagles, including great event. For those that come, we addresses of participating club
Wednesday September 24. (Maximum
live entertainment, fine Scottish food have some excellent experiences and members and their guests – you
group size: 45).
and drink and official merchandise activities to enjoy – it is our intention to will need this list when booking
shopping, it’s a great way for your club leave you feeling that you have been Places for club groups are limited, so your tickets. (Photo registration
to participate in The Ryder Cup and part of the best ever Ryder Cup.” book now to guarantee your day out at is not required for this dedicated
enjoy a day out together. Gleneagles. process.)
Watch a video about Tartan Tuesday
This year, Ryder Cup Practice Days will on www.rydercup.com/europe Ticket prices per person, including a 2 Group leaders, go to rydercup.
tee off with Tartan Tuesday (September £5 SGU discount, are £30 for adults, seetickets.com/content/rc14
23), a fun, charitable event that will £5 for juniors (5-16 years).* group-landing. You will be required
welcome both teams to Scotland. All to (i) input your details (ii) input
spectators coming to Tartan Tuesday Travel costs are in addition. You can the names and home addresses of
are being encouraged to wear a hire your own coach or minibus from a all individuals in the group.
piece of tartan or the one-off tartan local supplier, or via Ryder Cup Travel Complete your purchase of tickets
clothes pin that will also be on sale Services. online. (You will be sent a
at the event, with all proceeds going confirmation e-mail – tickets will
to the Official Charities of The 2014 then be sent via Recorded delivery
Ryder Cup – Friends of St Margaret’s in the UK.)
Auchterarder, Perth & Kinross Disability
Sport, Quarriers and The McGinley 3 You will then be directed to a
Foundation. Ryder Cup Travel Services page
where you must book a slot for
Alan Hansen, Ryder Cup ambassador, your coach or minibus immediately.
said: “While The Ryder Cup pits Please note, failure to confirm your
Europe against the USA, I think it is slot at the Gleneagles bus terminal
a fantastic idea to give the players a may result in your coach or minibus
warm welcome to Scotland with Tartan being turned away on arrival. You
Tuesday. Every Ryder Cup has a unique will be asked if you would like to
atmosphere and the first Practice Day use your own, local transport
will set the tone for the whole week.” provider, or book a coach/minibus
from Ryder Cup Travel Services.
(For more information, call
08707 553004.)**
For more information about Ryder Cup
Practice Days, please visit:
www.rydercup.com/europe
*Excludes cost of travel
**Calls cost 5.1p per minute (plus 15p connection
fee) for BT customers. Calls from other providers
may vary.
ARE YOU RYDER CUP READY? PAGE 18 ARE YOU RYDER CUP READY? PAGE 19Is your club the ultimate
Sky Sports Ryder Cup Venue? Social Media
We’ve teamed up with VisitScotland and Sky Sports to offer your club the Social media is the fastest growing marketing platform in the industry, providing
chance to win The Ryder Cup Trophy for a day and a superb 3D TV... the opportunity for businesses to interact with customers all over the world.
The next best thing to being at The four ‘Ultimate Venue’ clubs will More than half of Scottish golf There are plenty of ways to engage Facebook
Gleneagles for The Ryder Cup will be each win: clubs are now using Twitter, with The Ryder Cup on social media
watching the action unfold and taking Facebook, LinkedIn and YouTube by following or liking some of the To find the organisations above
in the passionate atmosphere in a • The Ryder Cup Trophy at your to communicate with members and pages we recommend: on Facebook, simply visit www.
Scottish golf club. For those golfers club as part of the Trophy Tour visitors alike and the social media facebook.com and type in which
not fortunate enough to get a ticket – in September explosion which will take place Twitter company you are looking for. By
both members and visitors alike – around The Ryder Cup gives you yet clicking ‘Like’ you will start to see
• State-of-the-art 3D TV for @RyderCup their posts on your ‘timeline’.
we want to make sure that the another reason to get involved.
your clubhouse Official page of The Ryder Cup
clubhouse is THE alternative place to
If you’re not yet using social media You can use some of the key
savour Europe’s finest taking on the • Half-page feature on your @RyderCup2014
or don’t know how social media can organisations involved in The Ryder
might of the Americans. club in the Sky Sports Preview Official page of The Ryder Cup
be used effectively, the Scottish Golf Cup by following them on Twitter,
Live magazine host nation inviting them to retweet (RT) your
To reward the FOUR best clubs who Union already provides some useful
go the extra mile in their efforts to advice, with an introductory guide on own tweets, or using some of the
• Promotion of your club on @rydercupEUROPE
become the Ultimate Venue, we our Club Services website, supported more common hashtags below to try
www.rydercup2014.com Official page of the European
are offering the chance for you to by Scottish Enterprise, and an on-line and grow your following.
Ryder Cup team
have The Ryder Cup Trophy in your • The opportunity for your club video via our SGU TV YouTube
#RyderCup2014
clubhouse as part of the Trophy Tour in to be showcased on Sky Sports page highlighting those clubs who @RyderCupUSA
#TeamEurope
September. Your members and visitors News in a Ryder Cup build-up have benefitted from our social Official page of the USA Ryder
#BrilliantMoments
can have their photograph taken with news feature media seminars. Cup team
#HomeOfGolf
the famous trophy and you can use the
• Ryder Cup point-of-sale @SkySportsGolf #Golfie
opportunity to attract more golfers to
marketing materials to help Official page of the Sky Sports Golf
your club for the day. Posting your activities, special offers
dress your bar and clubhouse for team
and Ryder Cup related promotions is
You’ll also be able to enhance your the big occasion
@SGUGolf a quick and easy way of getting your
Your members can get their hands on Sky Sports viewing experience with the
To be in with a chance of winning the Official page of the Scottish Golf messages out to a large audience,
The Ryder Cup trophy at your club! prize of a state-of-the-art 3D TV,
Ultimate Venue prize, all you have to Union as well as starting up conversations
as well as benefiting from marketing
do is complete the SGU/SLGA ticket with your members and visitors.
and promotion via Sky Sports, @ClubGolfScot
application form and let us know You can also encourage feedback by
VisitScotland and the Scottish Golf Official page of ClubGolf Scotland
what your club is doing to maximise asking questions, starting debates or
Union in featuring your club as one of
use of your Ryder Cup tickets and hosting competitions, all of which can
our Ultimate Ryder Cup venues. @VisitScotland
For more information about Sky provide details of the activities you help build your fanbase and lead to
Official page of VisitScotland
Sports subscription packages for have planned for The Ryder Cup more customers.
clubs, and to benefit from a special weekend. There are lots of great ideas @EventScotlandNews
6 months for the price of 4 offer, For advice on using social media visit:
summarised within the previous pages Official page of EventScotland
visit Sky for Business or call 08442 www.scottishgolf.org/club-services/
of the Ryder Cup Ready toolkit, so
414658**. See page 13-14 for terms @slgachamps marketing
make sure your club makes the most
and conditions. of 2014. Official page of the Scottish Ladies’
Golfing Association
See page 5 for Ticket Application
Form details.
Terms & Conditions: Four clubs will be selected as Ultimate Venues from those completing the SGU/SLGA ticket registration
form. An independent judging panel will be used to decide the four winning clubs based on the information submitted.
Applications must be completed by 30 June. Winners will be contacted by telephone. The prize of a 3D TV cannot be
exchanged for cash. Winning clubs must be Sky Sports subsribers. Winning clubs must be willing to take part in PR and
media activity. The judging panel’s decision is final.
ARE YOU RYDER CUP READY? PAGE 20 ARE YOU RYDER CUP READY? PAGE 21IO R
Contacts
Scottish Golf Union
For further information on how the
Scottish Golf Union can support
your club with Ryder Cup activity,
ClubGolf
The team of ClubGolf Regional
Managers are here to help your club
develop your junior programme and
EventScotland
To find out how EventScotland can
help promote your club’s Ryder Cup
activity through VisitScotland’s UK and UN
J DER CUP
RY
please contact your local Club support your club with activity at international marketing platforms,
Development Officer: a local level: please contact:
East: Iain Evans Highland & Islands: Willie MacKay Alan Grant, Golf Marketing Manager
T: 01334 466477 E: wmackay@clubgolfscotland.com The 2014 Ryder Cup
M: 07714 770431 T: 07956 540575 VisitScotland/EventScotland
E: i.evans@scottishgolf.org T: 0131 472 2314
Grampian: Audra Booth M: 07920 546 196
West: Claire Middleton E: abooth@clubgolfscotland.com E: alan.grant@eventscotland.org
M: 07714 770430 T: 07956 540588
E: c.middleton@scottishgolf.org David Connor, Golf PR Manager
Tayside & Fife: Martin Ritchie VisitScotland/EventScotland
North: John Kemp E: martin.ritchie@golf-foundation.org T: 0131 472 2063
M: 07714 770 432 T: 07917 165699 M: 07794 046 295
E: j.kemp@scottishgolf.org E: david.connor@eventscotland.org
Argyll & Dunbartonshire: Sean Laird
E: slaird@clubgolfscotland.com
T: 07885 965581
Sky Sports
e ’re a ll about.
what w activities
To subscribe to Sky Sports fantastic
Central: Mandy Martin
summer of golf tournaments, contact:
lfe rs is
oung go o take part in ub.
E: mmartin@clubgolfscotland.com
T: 07956 540587
ts fo r y
momen ies are invited t olf Cl
Brendan Napier, National Sales
p irin g ow rie G
Manager, Sky Business
ins ilit irg the
Creating lf clubs and fac r Cup at the Bla watch some of !
West: Craig Chalmers
T: 07824 834 833
E: cchalmers@clubgolfscotland.com
ClubGo the Junior Ryde opportunity to ot to be missed
E: Brendan.Napier@bskyb.com
T: 07956 540576
during h e amazing ’s a weekend n ercup
South-West: Ann Lang
r w it h t rs , it i o rry d
E: ann@golf-foundation.org
Toget h e
st y oung pl a ye
nd .c o m /jun
T: 07810 501577
world s
’ b e
olfscotl a
e at clubg
East: Lesley Nicholson
ind out mor
E: lnicholson@clubgolfscotland.com
T: 07956 540595 F
ARE YOU RYDER CUP READY? PAGE 22Get Ryder Cup Ready at www.scottishgolf.org/rydercup
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