ARTIST BRIEF - Guildhouse

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ARTIST BRIEF - Guildhouse
FALLS CREEK RESORT MANAGEMENT

        Major Public Art Commission: Gateway to Falls Creek

                 ARTIST BRIEF

Opens: Friday 16 March 2018
Closes: 2pm Friday 11 May 2018
Falls Creek Resort Management
1 Slalom St, Falls Creek VIC 3699

Further information
If you would like to discuss any aspect of this program please contact:
Falls Creek Resort Management
Phone: 03 5758 1200
Email arts@fallscreek.com.au
ARTIST BRIEF - Guildhouse
Falls Creek Resort Management
Call for Expressions of Interest: Major Public Art Commission
27 February 2018

CONTENTS

 1.        Background
 1.1       The Commissioner                                P3
 1.2       The Commission                                  P3
 1.3       Falls Creek Community Profile                   P4
 1.4       Curatorial Panel                                P4
 1.5       Applicant Eligibility                           P4

 2.        Site for the Commission
 2.1       Location                                        P4

 3.        Concept Development
 3.1       Concept                                         P8
 3.2       Target Audience                                 P9
 3.3       Artistic Merit                                  P9
 3.4       Materials                                       P9
 3.5       Practical Considerations and Maintenance        P9
 3.6       Warranty                                        P10

 4.        COMMISSIONING PROCESS & TIMELINE
 4.1       Process Overview                                P10
 4.2       Expressions of Interest                         P12
 4.3       Expressions of Interest – Assessment Criteria   P13
 4.4       Stage Two Proposal                              P13

 5.        BUDGET                                          P13

 6.        CONTACT                                         P14

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ARTIST BRIEF - Guildhouse
1.     BACKGROUND

1.1    The Commissioner

Falls Creek is one of Australia’s leading alpine resorts, with snow-related activities
during winter and a number of outdoor activities during summer. Falls Creek Resort
has a strong history of engagement with the arts and has previously supported many
cultural events including artist camps, art exhibitions, the Melbourne International
Comedy Festival, film festivals and Falls Creek Museum.

The Board of Falls Creek Resort Management (FCRM) adopted an Arts and Culture
Strategy in 2016 and soon after, established an Arts and Culture Development
Committee chaired by FCRM board member and former CEO of Regional Arts
Victoria, Lindy Allen. The committee has a five year plan to reinvigorate year-round
cultural activity on the mountain. In order to increase creative spaces, public art
and cultural opportunities within the Falls Creek, the committee introduced an
annual Artist-In-Residence (A-I-R) Program in the summer of 2016-2017 which has
brought many new artists to the village. Priority themes for the program include
raising broad awareness and appreciation for our alpine environment, creative
development around alpine-specific concepts and a response to the impacts of
climate change in alpine areas. By supporting the emergence of a cohort of artists
who understand this environment and are immersed in ongoing discussions about
creative exploration of these themes, FCRM hopes to position Falls Creek as
Australia’s arts mountain.

Based on the early success of the A-I-R program, FCRM is now keen to commence
work on the next major initiative within the Arts and Culture Strategy, a new public
art commission to be located along the entrance to Falls Creek village.

1.2    The Commission

FCRM wishes to commission a new major public artwork by an established artist. The
process will be by an initial expression of interest, detailing the concept proposed in
response to the brief, followed by an offer to a limited number of artists to further
develop the concept. The value of the commission will be negotiated with the
successful artist but as an indication of the scale of the work, proposals with a
commissioning budget in the realm of $150,000 - $300,000 are encouraged.

The artwork will be located along Bogong High Plains Road. Due to the
commanding presence of the alpine peaks visible in this area, the successful work is
likely to be a work of considerable impact. Artists should be familiar with the location
and are free to propose a preferred site in the expressions of interest process, but the
actual site will be determined by negotiation with the successful artist and FCRM
with consideration of site suitability and installation logistics. A site map indicating
potential areas where the proposed commission could be located is included.

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ARTIST BRIEF - Guildhouse
1.3    Falls Creek Community Profile

Falls Creek’s community includes approximately 250 permanent year-round
residents, seasonal community members, business owners, stakeholders,
organisational staff and people from the broader region who call Falls Creek ‘their
mountain’. All of these permanent and seasonal community members possess a
sense of ownership and loyalty which goes beyond the geographic area. A further
500,000 people pass through the resort over the course of the four seasons.

1.4    Curatorial Panel

A Curatorial Panel will be convened to assess the initial submissions, create a short-list
of preferred artists, and oversee and assess the second round of submissions.
Members of this panel will be drawn from Australia’s leading art institutions. Further
details on the membership of this panel will be advised. The final decision in relation
to the commissioned artist will reside with the Falls Creek Resort Management Board.

1.4    Applicant Eligibility

As this project will be seeking funds from a range of federal, state and private
sources, applicants will need to meet a range of criteria in order to be eligible to
express an interest in this commission. The commission is for new work and therefore
designs based on existing artworks will not be accepted. It is anticipated the artwork
will be completed and installed during 2019 at the end of the winter snow season
and artists must be available to complete the commission in this time frame.
Aboriginal and Torres Strait Islander artists are actively encouraged to apply.

Applicants must be:
 Able to demonstrate their ability to produce new, significant work for presentation
  in a high-profile location.

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ARTIST BRIEF - Guildhouse
2.     SITES FOR THE COMMISSION

2.1    Location

On Bogong High Plans Road at or near the entrances to the village of Falls Creek.

Overview of Falls Creek village (below) both a summer and winter destination. Red line
indicates the Bogong High Plains Road, where a number of commission sites could be
considered:

Rocky Valley summer arrival experience (below):

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ARTIST BRIEF - Guildhouse
Overview of Falls Creek village (below) in winter. Red line indicates BHP Road:

Gateway all season arrival experience (below):

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ARTIST BRIEF - Guildhouse
Bogong High Plans Road, Falls Creek, carries in excess of 50,000 vehicles during
summer. During the snow season (mid-June to late September), 80,000 vehicles pass
along this stretch, terminating in Falls Creek as the road onward to Omeo is closed in
winter.

The exact location of the artwork will be decided in consultation with the selected
artist/artist team, FCRM’s CEO and Executive Leadership Team and FCRM’s Board.
The location is prominent and will present a strong visual impact. The artwork must
have regard to the tree-lined journey into the village and the surrounding Alpine
National Park.

Applicants are advised to request copies of building and planning design and
development overlays as this may assist in developing concepts and considering
materials used. The artwork should be designed and located to ensure that it does
not adversely affect the safety of pedestrians, motorists or cyclists. It should not pose
a physical obstruction to traffic or the sightlines of road users. The location of any
underground services (ie power and/or irrigation) will be available to the selected
artist/s. In determining the exact location of the artwork and prior to installation of
footings, it will be the artist’s responsibility to ensure they liaise with FCRM’s CEO to
ensure that there are no underground cables, wires, pipes or drains that the
installation of the artwork may interfere with.

3.     CONCEPT DEVELOPMENT

3.1    Concept

FCRM intends to create an iconic public artwork which engages, challenges and
stimulates its audience. The artwork will enhance the Resort’s reputation as a place
with a deep connection to its heritage and a forward thinking approach to its future.
The inspiration for the design concept should reference and take into account the
uses and heritage of Falls Creek Resort as a ski resort, a summer activities destination
and an Australian national alpine park area with significant indigenous and
ecological heritage.

OBJECTIVES:
To create a high quality contemporary artwork that will:
• be a contemporary expression of the Falls Creek community’s affection for this
   unique alpine village and their aspirations for its sustainable future
• have enduring conceptual relevance
• be sympathetic to the distinct form and streetscape of Falls Creek Village
• celebrate the ancient, recent and contemporary stories of human occupation
   and endeavour
• enhance the experience of arrival to Falls Creek for both summer and winter
   visitors
• assist in positioning Falls Creek as Australia’s arts mountain
• reflect FCRM’s commitment to valuing and promoting creative expression
• provide an opportunity for an established artist to produce a signature public
   artwork

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3.2    Target Audience

This will include:
• residents of and visitors to Falls Creek Resort including locals, workers, winter sports
   visitors and summer visitors including mountain bike riders, bush walkers and those
   undertaking altitude training
• alpine road users including holiday makers passing through the village from east
   to west or vice versa
• national and international visitors exploring the high country

3.3    Artistic Merit

The design and production of the artwork will be innovative and display
considerable artistic and design merit.

3.4    Materials

The successful applicant will be expected to fully consider the materials they would
use with reference to strength and durability in an external location with weather
extremes.

The work will:
• be fabricated using durable, robust, high-quality, low-maintenance materials
• reflect the purpose and intent of the artist’s concept
• be able to withstand exposure to intense sun, gale force wind, torrential rain and
  snow
• be easily cleaned
• meet all relevant safety standards, not pose a hazard to drivers or cyclists and
  avoid dangerous protrusions and sharp edges
• require minimal ongoing maintenance
• complement the character of surrounding built and natural environment
• have a minimum lifespan of 20 years

FCRM is committed to protecting the natural, cultural and social identity of the area.
It continues to develop policies and practices that support a sustainable natural
environment, respect and preserve biodiversity and provide opportunities for people
from all walks of life to discover, enjoy and seek to further understand these values.
The artist may choose to reflect these values in their design and chosen materials.

3.5    Practical Considerations and Maintenance

The selected artist/s will provide an extensive Maintenance Manual at handover of
the work and a Schedule of Maintenance for the life of the artwork. FCRM will care
for and maintain the artwork once it is installed. All Permits and Liabilities will be
issued by FCRM and it is the responsibility of the selected artist/s to supply all required
information and documentation to successfully complete this stage.

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The work is required to:
• comply with all relevant Australian standards, building codes and codes of
  practice
• be treated with anti-graffiti coating, depending on the nature of the material
  used
• have minimal long-term maintenance requirements and costs
• Copyright and Intellectual Property will remain with the artist, yet FCRM retains the
  right to use the imagery of the work in promotional material.
• Artists need to hold their own insurances.

3.6       Warranty

The artist will provide a 12-month warranty period for materials and construction from
the day of handover.

4.        COMMISSIONING PROCESS & TIMELINE

4.1       Process Overview

Overall, the Commissioning process will be a three stage process.
This document outlining the EOI process will incorporate stage one and two, with
execution of the commission being stage three.

             STAGE 1                     STAGE 2                        STAGE 3
          EOI is released           EOI’s are                     Final Commission
          Artists submit             considered by                  is executed
           proposals                  curatorial panel
                                     Selected artists
                                      are invited to
                                      refine proposals
                                     Curatorial panel
                                      and Board will
                                      decide on final
                                      commission.            N.B. Stage 3 is funding
                                                             dependent

The first stage closes on Fri 11 May 2018 at 2pm. Artists not familiar with Falls Creek
who are interested in putting in an EOI are strongly encouraged to visit the village
prior to lodging their submission. Late applications will not be considered. At the
conclusion of the public call for EOIs, a curatorial panel will convene and shortlist
finalists. Finalists will be advised on Mon 28 May 2018.

All those submitting an EOI must be available, if short-listed, to attend an on-site
meeting at Falls Creek on Fri 1 Jun 2018. Attendance at this briefing is compulsory.
Do NOT submit an EOI unless you are able to attend this meeting. At this meeting,
finalists will be briefed on-site and will be contracted to undertake stage 2 of
proposal development including creation of a maquette, site drawings,
confirmation of materials to be used, engineering specifications, timeline and

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budget for delivery. All finalists will have their travel and accommodation needs
covered to attend this briefing. All finalists will receive a fee of $1,500 to undertake
this further stage of concept development.

The second round of submissions from finalists closes on Fri 13 Jul 18 at 2pm and the
successful artist will be announced on Tue 31 July 2018.

FCRM will work with the successful artist to create opportunities, such as exhibitions
and artist’s talks, to profile the artist’s work both at Falls Creek and in other locations
as part of its overall media strategy.

 Fri 16 Mar 18    Expressions of Interest (EOI) for the Falls Creek Gateway Commission open.
 Fri 11 May 18    Gateway Commission EOI closes at 2pm. Late submissions will not be considered.
 Fri 18 May 18    Curatorial panel meets to view first round.
                  Short-listed finalists chosen to go to second stage.
 Mon 28 May 18    Finalists advised.
 Fri 1 Jun 2018   Finalists On-Site Briefing. Shortlisted artists/s will be briefed on-site at 2pm and a
                  Contract of Engagement will be issued to develop concept design proposals for
                  the public artwork. Attendance at this briefing is compulsory. Finalists will receive
                  a payment of $1,500 to undertake further concept design during this stage.
 Fri 13 Jul 18    Finalists submissions close at 2pm. Late submissions will not be considered.
 Thu 19 Jul 18    Curatorial panel meets. Successful artist/s chosen.
 Mon 30 Jul 18    FCRM Board Meeting: endorses selection of winner
 Tue 31 Jul 18    Media announcing winner
                  Fundraising campaign commences
                  DESIGN DEVELOPMENT STAGE
                  Payment 1 to artist/s for further design development preparation & presentation.
                  Relevant approvals will be sought and secured, artist/s will develop their design
                  and ensure their proposal meets all safety, engineering and other FCRM
                  requirements.
 Mon 10 Dec 18    Artist presents final detailed plans to FCRM Board.
                  INDICATIVE COMPLETION TIMEFRAME
 Feb 19           DESIGN APPROVAL
                  Following the Board’s endorsement, the work will receive final sign-off by FCRM’s
                  CEO and Executive Leadership Team. Final stage contract negotiation with
                  successful artist will commence.
 Mar 19           COMMISSION AGREEMENT
                  Fundraising campaign concludes
                  Contractual arrangements between FCRM and artist finalised.
                  Payment 2 to artist/s.
 Apr 19           APPROVAL OF IMPLEMENTATION PLAN
                  FCRM signs off on implementation plan including specifications for fabrication.
                  Payment 3.
                  Following sign-off by FCRM, the artist/s will undertake final preparation for
                  fabrication and installation of works. A pre-installation meeting with FCRM staff
                  will be required two months ahead of planned installation date in order to
                  confirm the exact location and discuss any engineering requirements. The artist
                  will be required to notify FCRM as least 28 days prior to the planned installation of
                  the artwork.
 Sep – Nov 19     COMPLETION OF WORK
                  Payment 4 - Final Payment upon finalisation of installation, sign off and handover
                  to FCRM
                  The artwork must be installed by Fri 13 December 2019.
 TBA              Artwork launched.

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4.2    Expressions of Interest

You MUST fill in the Falls Creek Major Public Art Commission Cover Sheet at the end
of this document and include this with your submission.

Expressions of Interest should be presented on a USB drive and posted to FCRM to
arrive by the due date. Address for posting is:

Attention: Elise Armitage
Falls Creek Major Public Art Commission
Falls Creek Resort Management
1 Slalom Plaza
Falls Creek 3699
Victoria

Expressions of Interest sent by Australia Post must be posted in a time frame which
will allow them to be received within the time stated to be considered. EOIs
delivered by post must be addressed as noted above and must be clearly
postmarked as posted at a date and time that Australia Post advises for it to be
received on time.

If you have access to Dropbox you may also upload your files to a folder on your
Dropbox account and send an invitation to:
arts@fallscreek.com.au

We strongly recommend that you follow up your submission, whether submitted by
post via Dropbox, by phoning Elise Armitage on 03 5758 1200 to confirm that it has
been received.

LATE SUBMISSIONS WILL NOT BE ACCEPTED.

Your EOI should include:
• A written response outlining your concept for the proposed public art outcome
  (no more than two A4 pages).
• Drawings or other illustrations of the proposed work.
• Artist’s Curriculum Vitae (CV)
• Maximum of 10 images of relevant work supplied as a Powerpoint presentation.
  This presentation should include details of the work such as materials, dimension,
  location, commissioner and collaborative partners as relevant
• Any other information which addresses the assessment criteria in 4.3.

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4.3    Expressions of Interest – Assessment Criteria

Assessment of Expressions of Interest shall include consideration against the following
criteria:

Strength of the concept
• Aesthetic and conceptual response to the site and the brief: the way in which the
   project meets the various requirements of the briefing paper, including its
   appropriateness in terms of scale and material, its capacity to reflect the social
   and cultural history of the location and to engage visitors (of all ages) to the area
• Artistic merit as evidenced in the visual material provided

Artist’s capability
• Demonstrated ability to work on a project of this nature within the timelines and
   budget
• Significant relevant experience in the public realm
• Demonstrated ability to develop concepts and communicate ideas
• Demonstrated ability to create work that engages with a broad public
• Availability to work within the project timeline
• Demonstrated ability to work on permanent and durable work
• Experience with materials of relevance to the required project outcome

4.4    Stage Two Proposal

Finalists from the first stage of the EOI process will receive a detailed briefing on how
to proceed during the second stage. This briefing will be held at Falls Creek on Mon
Fri 1 Jun 2018. Attendance at this briefing is compulsory. Finalists will receive a
payment of $1,500 to undertake further concept design during this stage.

The Commissioner recognises that the first round of EOI’s may not elicit a proposal
that meets the key criteria sufficiently to take it to the second stage and therefore
reserves the right not to select a proposal from this first stage.

5.     BUDGET

As the work will be a major public art commission, FCRM estimates the completed
work will have a budget in the realm of $150,000 - $300,000 (including fee to artist/s).
FCRM will provide practical assistance regarding site preparation and installation.

Your Expression of Interest should include a Project Budget with preliminary estimates
of all costs associated with the concept design, such as:
• Artist’s fees for development, design and delivery
• Fabrication and installation of the work including materials, engineering,
  transport, installation, lighting, a plaque, interpretive signage (if required)

NOTE: The total agreed budget will be the only allocation available towards the
fabrication and realisation of the artwork. The commission fee to the artist will be an
agreed percentage of the overall commission cost taking into account such
practicalities as the work’s scale, fabrication requirements and the time involved.

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FCRM will negotiate in good faith in line with industry best practice and relevant
government procurement guidelines.

Indicative Commission Payment Schedule:
 Payment 1 DESIGN DEVELOPMENT STAGE                 $5,000 (this payment is not included
                                                    in the overall commission fee).
 Payment 2    COMMISSION AGREEMENT                  Equal to one-third of the commission
                                                    fee
 Payment 3    APPROVAL OF IMPLEMENTATION            Equal to one-third of the commission
              PLAN                                  fee
 Payment 4    COMPLETION OF WORK                    Equal to one-third of the commission
                                                    fee

6.     CONTACT

For further information, or if any aspect of the process is not clear, please contact:
Elise Armitage
Phone: 03 5758 1200
Email: arts@fallscreek.com.au

The cover sheet is on the next page.

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Falls Creek Major Public Art Commission
Expressions of Interest Cover Sheet

 Artist’s Name
 Address

 Mobile
 Day time phone
 Email
 Website
 Instagram
 Other Social
 Media

Concept Proposal Name

……………………………………………………………….

Concept Proposal Summary (100 – 300 words)

Availability to attend finalists’ on-site briefing and meet project deadlines

□ I confirm that I am available to attend the on-site finalists’ briefing at Falls Creek
    on Fri 1 Jun 18.

□ I confirm I am able to meet the project deadlines detailed in this document and
    that, if my submission is successful, the artwork can be fully installed on or after Fri
    13 December 2019.

□ I confirm that I consent to my 100 proposal summary, and any other material
    provided by me in this context, being used by FCRM in any project marketing
    undertaken as part of this commissioning process.

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