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MCI (P) 047/06/2017   PPS 1812/01/2013 (025534)   ISSN 0219-6166

www.onscreenasia.com                                               Vol. 26 | Issue 06 | November-December 2019

                                       Asia is Now
        CATCHPLAY Rebrands
        Netflix Intergrated STB
        NAGRA - Android TV
        streaming
Asia is Now CATCHPLAY Rebrands Netflix Intergrated STB NAGRA - Android TV streaming - TVSquared
Asia is Now CATCHPLAY Rebrands Netflix Intergrated STB NAGRA - Android TV streaming - TVSquared
editor’snote

                                                                                                                                                                               PUBLISHING
                                                                                                                                                                                      K.DASS

Get ready for direct-to-                                                                                                                     EDITORIAL-IN-CHIEF/PUBLISHER

consumer revolution
                                                                                                                                                           editorial@harvest-info.com
                                                                                                                                                                          (65) 6828 9333

Dear media professional, the Asian Television Forum (ATF)
                                                                                                                                                                                 EDITORIAL
may be the last market on this side of the region but the
                                                                                                                                                                                 YI AN ANG
industry is evolving everyday with new directions to deliver,
produce and entertain global audience. If you have been in                                                                                                    EDITORIAL ASSISTANT
the streaming business long enough you will agree with me                                                                                                    angyian1998@gmail.com
that the industry is entering a pivotal moment in the history                                                                                                             (65) 6828 9333
with the imminent arrival of major new direct-to-consumer
(D2C) services including Apple TV+ and Disney+, the co-                                                                                                                       ALISON YEO
founder of a major media and technology research and                                                                                                          EDITORIAL ASSISTANT
analytics firm has said.                                                                                                                                     design@harvest-info.com
                                                                                                                                                                          (65) 6828 9333
Disney’s bid to own the customer experience through its own
channels shows the power of direct-to-consumer distribution.
                                                                          K. Dass, Editor-In-Chief                                                            DESIGN/PRODUCTION
Disney CEO Bob Igor recently announced the company will
                                                                                                                                                                   SAMANTHA THAM
be launching two streaming services: ESPN for sports and
                                                                                                                                                                  GRAPHIC DESIGNER
Disney for movies. Igor’s reasoning: rather than depend on Netflix for distribution, the
                                                                                                                                                             samanthatkq@gmail.com
entertainment giant wants to control the customer experience for viewers streaming its
content. Starting with the slate of new movies for 2019, Disney will end its distribution                                                                                 (65) 6828 9333
agreement with Netflix. That means if you want to stream movies like Toy Story 4 or the
sequel to Frozen, you’ll have to do it through Disney’s branded channel.

Tim Mulligan, research director and head of video analysis at MIDiA Research, said that
the D2C explosion is set to transform the way consumers’ access content in an era where
content providers and platforms will compete for niche pockets of fragmented fandom.
With a number of D2C services entering the market over the next six months or more and
consumer trends reaching a new post-peak attention epoch, the battle for screen time will
increasingly revolve around serving “increasingly” selective consumers with niche interests
                                                                                                       Harvest Information
and tastes.                                                                                            has officially acquired
Fandom is now the difference between the failure and success to cut through in the D2C                 Television Asia Plus. All
landscape. According to research, it will come down to market positioning. You have got
to have a laser-focused ability to touch the core audience.
                                                                                                       correspondence should
                                                                                                       be made to K.dass at
The D2C market is set for the potentially dramatic arrival of some new consumer
services, notably Apple TV+ and Disney+, both of which launch this year, and
                                                                                                       editorial@harvest-info.
NBCUniversal’s Peacock and Warner Media’s HBO Max, which are set to go live in the                     com. You may also reach
first half of 2020. But despite the tremendous amount of progress already made, and
with such significant new entrances on the way, research has indicated that there are still            us at +65 6828 9333.
issues in the financial dynamics of the D2C model which need resolving.

NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan
their direct-to-consumer (DTC) streaming services. Its service will provide ad-supported
content to pay-TV subscribers, including 90 million Comcast-connected homes in the
United States and 52 million from Comcast Cable and Sky internationally. NBCU said it
will offer original content and more from selected partners, but did not elaborate on who
those partners might be.

Streaming is here to stay. It is now mainstream in the developed world. But there’s still a
lag in monetisation compared to actual engagement. And now we have organic areas of
growth. Netflix is competing against limitations of growth as well as non-core competitors
like Fortnite. TVAplus                                                                                                                             Pte Ltd
                                                                                                     120 Lower Delta Road

Here’s wishing all our readers a Merry                                                               #09-07, Cendex Center,
                                                                                                     Singapore 169208

Christmas & a blessed 2020!                                                                          Tel: +65 6828 9333

                                                                                                     Printed in Singapore

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                                                                                                     editorial@harvest-info.com. Television Asia Plus Volume (

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contents

       5   Review                                    5          Winsing
                                                                build
                                                                             to
                                                                            on               7   Talpa commissions
      10   People
                                                                                                 hit formats
      12   Cover Story: Asia Is Now                             internat ional
      16   C-Suite                                              interest in its
      22   Features
                                                                properties at
      23   Analysis
                                                                ATF 2019
      24   Focus
      25   Technology
      26
      27
           Digital Content
           Asia Video Summit
                                                                                                  A+E      Networks   11
      28   Review
                                                                                                  appoints new SVP
                                                                        12            20
                                                                                                  and Head of Sales
           Asia is Now
                                                                                        Regional TV                   21
For years, Western observers and
media have been talking about the                                                       advertising is      New Astro
rise of Asia in terms of its massive
                                                                                                            Experience
future potential. But the time has come
for the rest of the world to update its                                                 a smart APAC
thinking—because the future arrived
even faster than expected. One of
the most dramatic developments of
                                                                                                        GMA dramas
the past 30 years has been emerging
Asia’s soaring consumption and its                                                                   22 draw strong
integration into global content space,
co-production, talent and innovation.
                                                                                                        viewership for
                                                                                                        Kenya’s KTN TV
                                                                                    24                                23
26                                                                    25                    EY survey reveals video
CATCHPLAY       On                    NAGRA and KAON                          Irdeto and    gaming industry at tipping
Demand Rebrands                       introduce Android                       Amlogic       point as new competitive
to “CATCHPLAY+”                       TV      streaming                       l a u n c h   pressures intensify battle
Promising Boosted                     solution for pay-                       Net flix-     for market share
Content        and                    TV operators                            integrated
Enhanced      User                                                            Hailstorm
Experience for its                                                            Hybrid Set-
4.2 Million Users                                                             top    Box
                                                                              Platform
35
ZTE and China Unicorn                                 37
win     Best  Network                                    HOOQ boosts content offerings           40 D    o c u B a y
Intelligence Award at                                    with Asian eSports, Tech
Broadband Awards 2019                                                                                 signs multiple
                                                         Innovations      and    Inspiring
                                                                                                      acquisition
                                                         Startup Stories from TechStorm
                                                                                                      deals at MIPCOM
                                                         in its First-in-Asia Partnership

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review

Cottonwood Media                                                             Winsing to build on
appoints licensing agent                                                     international interest in
for Find Me In Paris                                                         its properties at ATF 2019
PARIS, FRANCE — Premium                                                                                              New shows include MIPJunior
                                                                                                                     Project Pitch finalist GOGO BUS &
European Kids content producer                                                                                       TEAM STEAM
Cottonwood Media, (a Federation
Kids & Family company),                                                                                              Winsing, a Top Three Chinese
                                                                                                                     animation company for over 15
announced a new partnership
                                                                                                                     years, will be promoting a wide
with L.A. based Beacon Rock                                                                                          range of properties to potential
Growth for the hit tween drama                                                                                       broadcast partners across Asia
series Find Me In Paris.                                                                                             during this year’s Asia TV Forum
                                                                                                                     & Market (ATF) in Singapore at
                                                                                                                     Booth No. C10– in particular, its
In coordination with Cottonwood                                                                                      established hit GG Bond, as well
Media, Beacon Rock Growth                                                                                            as two exciting new properties
                                                                                                                     now under development: GOGO
will serve as licensing agent                                                                                        BUS & TEAM STEAM and Crazy
responsible for the development                                                                                      Candies Season 6.
of Find Me In Paris branded
                                                                                                                     ATF, the leading entertainment
licensed products and
                                                                           content event in Asia for professionals to converge, connect, and
merchandise throughout the U.S. and Canada, effective immediately.         collaborate, takes place at the Marina Bay Sands, Singapore from 4-6
                                                                           December.
The deal was brokered by Ana Micoud, who leads Cottonwood’s
                                                                           Recent deals in India and Malaysia have underlined the overseas potential
licensing business through her company The Wizards.                        of GG Bond, which is also available in English-speaking markets under
                                                                           the name Kung Fu Pork Choppers. Winsing will be bringing two series to
Currently airing on Hulu (US) and CBC (Canada), Find Me In Paris has       ATF: GG Bond: Dinosaur Diary and GG Bond: Racing, as well as the hit
                                                                           film GG Bond: Loli Pop in Fantasy.
already sold into a staggering 130 countries and currently broadcasts
in over 80 territories worldwide!                                          GG Bond is a thrilling and funny show for 4-to-8-year-olds in which the
                                                                           hero, a superpowered piglet, fights numerous threats to his world with
                                                                           the help of his friends, not to mention courage, enthusiasm, humour,
The roll-out of licensing activities in the U.S. and Canada will be
                                                                           hope, and a strong sense of justice. GG Bond has already inspired 14 hit
managed by Johanna Mooney, Founder of Beacon Rock Growth. A                series viewed by millions of children, as well as five feature films, not to
thought leader with an impressive track record that spans 20 years,        mention an enormously popular and award-winning live show, dedicated
Johanna previously held leadership positions at The Walt Disney            theme park areas, and a massive licensing campaign. A 15th series
                                                                           launched in late October and a 16th series is on the way.
Company forging multiple global partnerships for various high-profile
properties.                                                                Crazy Candies season 6 tells the story of Marshyo, a wannabe top chef,
With Season 3 already well underway, FIND ME IN PARIS (78 x 26’) is        and his assistant, Jackey. They run a food cart, but Marshyo dreams of
                                                                           one day running a five-star restaurant. In the meantime, he can at least
a premium hit tween series that combines world-class ballet, modern        show he’s got what it takes by meeting every order in Dream Garden’s
dance, drama and comedy. It follows the story of Lena Grisky, a            Food Square. But sometimes the customers don’t make it easy and Mr.
time-travelling ballet dancer from 1905 Russia trapped in modern day       Seed loves to give Marshyo and Jackey a hard time. But Marshyo and
                                                                           Jackey always find a way to fulfill Mr. Seed’s picky orders and he even
Paris, and the many dilemmas she faces finding her place between two
                                                                           offers the occasional compliment. Co-produced with cooperation from
worlds.                                                                    companies in both Malaysia and Brunei, Crazy Candies season 6 will
                                                                           arrive soon.
Find Me In Paris is produced by David Michel, Zoé Carrera Allaix, and
                                                                           A new approach to edutainment, combining social and emotional learning
Cecile Lauritano (Cottonwood Media) and co-produced with ZDF, ZDF          (SEL) and a lovable supporting cast with an exciting central character,
Enterprises, Be-Films and the Opera National de Paris. Written, and        GOGO BUS has already been a big hit in its domestic market, and
co-executive produced by Jill Girling and Lori Mather-Welch (creators of   enjoyed a strong performance at retail. GOGO BUS will be represented at
                                                                           ATF by two series: the SEL Series of GOGO BUS and GOGO BUS & TEAM
Nickelodeon’s hit series Ride), with Leila Smith as Executive Producer,    STEAM.
Find Me In Paris is directed by Matt Bloom (Emmy Award-Winning Hank
Zipzer, and Disney’s The Lodge), along with heavyweight Irish directing    GOGO BUS & TEAM STEAM (104 x 15’) continues the story of Gordon,
                                                                           the world’s first artificial intelligence school bus who can transform
team Ronan and Robert Burke (TV3’s hit show Ed Rock, Netflix’s Free
                                                                           into different vehicles, and introduces the daring rescues and exciting
Rein, animated series Roy and Damo & Ivor: The Movie).                     adventures of Team Steam. GOGO BUS & TEAM STEAM was part
                                                                           of a final shortlist of five selected to appear at the MIPJunior Project
Find Me In Paris is distributed worldwide by Federation Kids &             Pitch. GOGO BUS & TEAM STEAM’s appearance on the platform,
                                                                           which highlights new kids’ TV projects with the greatest potential for
Family (excluding Germany, GST and Scandinavia which is handled            commissioning and multiplatform extension, was a major boost for this
by ZDF Enterprises). Various seasons of the 12-million-euro time-          exciting new series.
traveling ballet series have already been snapped up by a plethora
                                                                           Winsing has specialized in 3D animation production and distribution
of international broadcasters such as France Télévisions and Disney        for 15 years and is firmly established as a major animation player in
(France and Italy), NBC Universal and Hulu (USA), ABC (Australia),         China. The company has now set its sights on boosting its ongoing
VRT (Belgium), RAI (Italy), Quebecor (French speaking Canada) , HBO        expansion into international markets. After a strong response to its
                                                                           properties at MIPCOM, Winsing is looking to build on this interest at ATF,
(Portugal), Hot TV (Israel), and SVOD service Showmax (South Africa), to
                                                                           an unmissable content event that last year attracted more than 5,600
name a few. TVAplus                                                        delegates from 58 countries and regions across the globe. TVAplus

                                                                                                    november-december 2019 television asia plus | 5
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review

Synamedia launches new                                                                Danish podcast
video network solutions                                                               Equinox 1985 becomes
LONDON — Synamedia, the world’s largest independent video software
provider, will unveil a torrent of new additions to its video network (formerly       Netflix original series
video processing) portfolio designed to ratchet up the quality and cost
                                                                                  AMSTERDAM — Netflix announces
effectiveness of live streaming. New solutions will also help customers make
                                                                                  the new Danish Netflix Original
more intelligent use of virtualization and cloud, as well as smooth service
                                                                                  series, Equinox – based on the well-
providers’ infrastructure transformation journey to IP.
                                                                                  known podcast, Equinox 1985. The
                                                                                  six part series will be created by Tea
As the industry moves closer to achieving synchonized latency between live
                                                                                  Lindeburg and executive produced
broadcast and OTT streams at scale, Synamedia will show a real-world use
                                                                                  by Piv Bernth (The Killing, The Bridge
case with a latency from content ingest to display on the OTT device of just 6
                                                                                  and Follow The Money ) and her
seconds, which is equivalent to broadcast latency. This is made possible by
                                                                                  company Apple Tree Productions,
incorporating Common Media Application Format (CMAF) to reduce workflow
                                                                                  which is backed by ITV Studios.
complexity and enable bandwidth-efficient, highly scalable delivery across
                                                                                  Production is expected to start later
the whole technology infrastructure to ABR-aware client devices including a
                                                                                  this year.
low-latency DASH device. Synamedia will also unveil plans to support Apple’s
Low Latency HLS protocol.
                                                                                  Equinox is a character-driven
                                                                                  supernatural thriller about a young
Also on display will be a demo of Synamedia’s virtualized Digital Content
                                                                                  woman named Anna, who is affected
Manager (DCM) with Smart Rate Control showing how automation using
                                                                                  by the unexplainable disappearance
machine learning can optimize quality levels across the entire footprint to
                                                                                  of a school class in 1999. The series
deliver a premium live OTT viewing experience cost effectively.                                                                           Piv-Bernth
                                                                                  is set in Denmark and swipes back
                                                                                  and forth between 1999, where it all started, and the present time.
Flexing its R&D credentials, Synamedia will use IBC to preview content-aware
encoding, fuelled by AI and machine learning techniques. The demo will show       Anna is only 10 years old in the year 1999 when a class of graduating
a new content-aware encoding algorithm that incorporates information such         students inexplicably disappears without a trace. Anna, who was close to one
as program recurrence, program similarity and genre taken from sources            of the missing students becomes traumatized and plagued by horrific visions
such as program guides and the IMDb database. Using pattern matching              after the disappearance. In 2020 Anna is peacefully living with her family
techniques, operators will be able to predict the required quality/bitrate        when all of a sudden the nightmares come back and start haunting her. When
per program (or event) to optimize the encoding. Applying machine learning        the one survivor from 1999 mysteriously dies, Anna is determined to find out
techniques will hone the encoding algorithms to further minimize the number       what happened to the class, only to discover a dark and unsettling truth that
of bits used, while maintaining premium video quality.                            involves her in ways she never imagined.

Operational workflow efficiencies will also be in the spotlight at IBC, with      The series originates from the acclaimed podcast Equinox 1985, that locally
the launch of the PowerVu Insights module for video operations teams in           topped the iTunes podcast chart with its modern take on audio and will be
the distribution segment. It incorporates a set of monitoring, analytics and      produced by Apple Tree Productions for Netflix by executive producer and
remote troubleshooting tools for IP-connected receivers to help customers         CEO Piv Bernth. TVAplus
monitor the video distribution chain and drive greater efficiencies. TVAplus

 Brassic sold to five new                                                               Sony expands its
 territories                                                                            IP-based remote
                                   Sky’s biggest original comedy
                                   launch in seven years,
                                                                                        integration solutions
                                   Brassic, has been sold to five
                                   new territories in the lead                    LONDON — Sony has unveiled its latest line-up of IP Live production
                                   up to MIPCOM2019 by ITV                        solutions, including two new IP extension adapters - one for cameras and
                                   Studios Global Entertainment.                  another for camera control units (CCU). Sony has also introduced two new
                                   Created by Joe Gilgun (Misfits,                remote-control panels for Live Element Orchestra, as well as a SMPTE ST
Preacher) and BAFTA and International Emmy-winning writer Danny                   2110 interface board for its PWS-5400 4K/HD live production server.
Brocklehurst (Shameless, Safe), and produced by Calamity Films
(Judy, Pride),
                                                                                  In June 2019, Sony entered into a strategic partnership with Nevion AS,
Brassic has been the subject of critical acclaim (see notes to                    a leading provider of virtualised media production solutions and the two
editors) and universal adoration in the UK, having received its                   companies will be on hand to showcase the next level of IP-based production
second season commission before the first had even premiered.                     environments.
The first episode of series one launched with a 7-day cumulative
audience of 1.65 million, making it Sky’s biggest original comedy                 This new partnership and line-up allow Sony to continue to help customers
series launch since 2012.                                                         realise the unique benefits of IP for remote production and effective resource
                                                                                  sharing. Working with broadcasters from across the world Sony has created
Brassic will air on CBC in Canada, ABC in Australia, Rialto in New
                                                                                  advanced IP Live Production solutions and delivered more than 60 IP live
Zealand, Canal+ in France and Comunidad Film in Spain, with several
more major territories sales likely to close in the coming months.                studios and OB trucks to date. These include Euro Media Group, NEP
TVAplus                                                                           Australia and SIC Portugal. TVAplus

           6 | television asia plus november-december 2019
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review

Banijay Rights signs deal Talpa commissions
with Proper Content       hit formats
Banijay Rights, the leading distribution arm of Banijay Group, has signed
a multi-year, first look development deal with UK factual specialist Proper
Content to develop and produce series for the UK and international
markets.

The first three titles to spring from this brand new agreement are Suicidal:
In Our Own Words (1 x 90’) and How You Can Help Stop Suicide (1 x 30’)
both for Channel 5 and airing on 10th September; with new series The
School That Tried To End Racism [WT] (2 x 60’) for Channel 4. Proper
Content also has a number of other exciting new projects in the pipeline
                                                                               Talpa announced two new commissions for its hit formats, Divided and
with the BBC.
                                                                               The Story of My Life to Alpha TV in Greece. With the addition of these two
                                                                               blockbusters, Talpa is looking forward to being able to contribute to Alpha
Led by Creative Director, David DeHaney, Proper Content is a UK                TV’s ongoing success. Both titles have already traveled widely across
independent production company launched in 2016 specialising in                the globe, with Greece being the 22nd country to acquire the fast-paced
distinctive and talked-about factual entertainment and documentary             game show Divided. The Story of My Life is currently commissioned by 11
programming.                                                                   countries. This heartwarming talk show with a twist shows celebrity couples
                                                                               a sneak preview of how they’ll look at two different stages of their future.
David launched Proper Content in October 2016, before that he held
senior positions in some of the UK’s leading production companies              Divided is the general knowledge game show with a tantalizing twist. Three
including Love Productions, BBC, Nutopia, RDF, Darlow Smithson, Victory        total strangers must work together to build up a collective amount of cash.
Television, Granada Television and Maverick. He has been an integral           At the end of the game, the money is split into three unequal shares. Are
                                                                               the contestants able to reach agreement as to who gets what, before all the
part of numerous domestic and international hits including Tough Young
                                                                               money disappears? Find out on this fast-paced game show.
Teachers (BBC), The Woman Who Woke Up Chinese (BBC), Britain’s Gay
Footballers (BBC), The Baby Borrowers (BBC) and Young, Autistic and
                                                                               In The Story of My Life celebrity couples get a sneak preview of how they’ll
Stagestruck (Channel 4) to name a few.                                         look in 25 years... in 50 years... and maybe even older than that! How will
                                                                               they react to seeing their loved one age? And what do they think when they
The deal was brokered off the back of both parties meeting during the          see the ‘old’ version of themselves in the mirror? Paired with some risky,
Indielab Accelerator earlier this year. IndieLab is the leading growth         deep, and emotional questions, the transformation of a lifetime is sure to
programme in the UK TV sector, helping independent production                  touch hearts like never before. TVAplus
companies to scale-up and super-charge their growth. Banijay Rights is a
major sponsor of the programme.
                                                                                     Globecast announces
Suicidal: In Our Own Words (1 x 90’ for C5)
This feature-length documentary explores the crisis in male mental health            GlobecastMCN
through the eyes, emotions and experiences of six suicidal men. For
the first time, a programme follows men during a suicidal episode; the
men’s journeys begin at the moment they want to try and die, and the film
documents the complex, and challenging road to recovery as they are
supported by a remarkable NHS team.

How You Can Help Stop Suicide? (1 x 30’)
This one-off film offers support and advice to anyone struggling with their
mental health or concerned about a loved one’s state of mind. The film
features expert voices from the charity sector as well as the NHS, each
of them with extensive experience in the area of suicide. The film provides
practical and accessible advice to anyone struggling, suggesting coping
strategies as well as signposting individuals to relevant organisations. The   Paris — Globecast, the global solutions provider for media, announced the
                                                                               launch of Globecast Managed Cloud Network (GlobecastMCN), responding to
film also hears briefly from men that have come out the other side of a
                                                                               pressures across the sports broadcasting market for more content more of
suicidal crisis, as well as a young woman who faced the loss of her father.
                                                                               the time, to affiliates and viewers.

The School That Tried To End Racism (W/T) (2 x 60’ for C4)                     Taking a tennis tournament as the example, Globecast MCN allows multiple
This bold and engaging new series will explore a ground-breaking school’s      additional feeds to be fed into the cloud at the nearest POP, transported
programme that tests for unconscious racial bias in an ordinary class          across the world in the cloud and then received at an affiliate’s nearest POP.
of 11 to 12-year-old pupils. The School That Tried To End Racism (w/t)         This allows the affiliate to air the content – following matches they choose
(2x60’) is based on a pioneering American scheme and will be led by            - without the additional cost of more fibre-delivered feeds and the risk of
leading Multicultural Education academics and scientists where pupils          purely public internet. As competitions move from location to location, this
will take part in games, exercises and activities, both in and out of the      also provides a very simple way to deliver content without the need for onsite
classroom, that will challenge everything they thought they knew about         installation, with the processing and management complexity handled in the
race. TVAplus                                                                  cloud. We can also take care of last-mile connectivity too. TVAplus

                                                                                                         november-december 2019 television asia plus | 7
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First two    LLNW named a leader in                                                                                             BBC Studios
teams        IDC Marketscape report                                                                                             renews
invited to                                     SINGAPORE — Limelight Networks, Inc. (LLNW) has been named
                                               a leader in the IDC MarketScape: Worldwide Commercial CDN                        distribution
ONE Dota 2                                                                                                                      deal with
                                               2019 Vendor Assessment (#US44842119). The report provides
                                               a comprehensive view of top global commercial content delivery
                                               network (CDN) providers comparing their capabilities to offer CDN
Singapore                                      services, innovate and strategies for growth.
                                                                                                                                MEASAT in
World Pro                                      In the MarketScape analysis, IDC cited Limelight’s high-quality/
                                               price ratio as a key strength, and the continuous capacity expansion             partnership
                                               of Limelight’s dense and private network for content delivery and
Invitational                                   edge services. Limelight was recognized for its investment in low
                                               latency video streaming delivery formats including WebRTC, HLS
                                                                                                                                with
announced                                      and CMAF, integrated DRM packaging and integrated video platform.
                                               The report also highlighted Limelight’s exclusive partnership with               Globecast
                                                                                                                                Netherlands
SINGAPORE — A subsidiary of                    Ericsson’s Edge Gravity and extensive access to more than 1,000+
the largest global sports media                ISP networks. TVAplus
property in Asian history, ONE
                                                                                                                                KUALA LUMPUR — MEASAT
Championship(ONE), ONE Esports’ is
delighted to announce that Chinese             Qligent CTO to Explore                                                           Satellite Systems Sdn. Bhd.,
                                                                                                                                (MEASAT), in partnership with
powerhouse PSG.LGD and Major
winners Team Secret will be the first
two invited teams at the ONE Dota 2
                                               Cloud-based Data                                                                 Globecast, has announced that
                                                                                                                                BBC Studios, the commercial
Singapore World Pro Invitational.
                                               Analytics as IBC2019                                                             arm of the BBC, has renewed
                                                                                                                                its agreement to distribute its

                                               Content Everywhere
Captained by veteran player Clement                                                                                             BBC channels across Asia via
“Puppey” Ivanov, Team Secret has                                                                                                the MEASAT-3 satellite.
been a dominant squad since its
inception in 2014. They finished first
place at the last 2018-19 Dota Pro
                                               Panelist                                                                         The channels include BBC Earth
                                                                                                                                HD, which inspires audiences
Circuit season, scoring two Major              MELBOURNE, FLORIDA —
                                                                                                                                by sharing the incredible
wins. This strong performance saw              Qilgent, a specialist in cloud-based,
                                               enterprise-level content monitoring                                              wonders of the universe;
them through to the Main Event at The
International 2019, where they placed          and analysis, announces that its                                                 CBeebies HD, which provides
fourth.                                        Chief Technology Officer, Ted Korte,                                             preschool age programming
                                               will be a featured IBC2019 Content                                               to encourage learning through
Veteran Chinese team PSG.LGD is                Everywhere panelist. Korte will                                                  play; and BBC Lifestyle Asia,
one of the strongest Dota 2 teams in           contribute his expertise to Running                                              which provides a wealth of
China, having placed sixth in the last         Content Everywhere Businesses from                                               inspiration for home, family and
DPC season. With TI9 hosted in their           the Cloud on Saturday, September                                                 life.
home country, PSG.LGD showed up                14, 2019 from 3:30-4:15pm (15:30-
big time by topping the Group Stage            16:15). The session is scheduled at
                                                                                                                                Globecast provides MEASAT
as well as delivering a strong Upper           the Content Everywhere Hub Theater                     Ted Korte
                                                                                                                                satellite capacity, ground and
Bracket run, before ending their               in Hall 14 of the RAI Amsterdam Exhibition and ConferenceCenter.
                                                                                                                                uplink services to BBC Studios,
campaign in third place.
                                                                                                                                carrying these channels to
                                               Korte will speak alongside other panelists, including Laszlo Zoltan, VP of
Both squads will join 10 yet-to-be-                                                                                             viewers across the Asian
                                               DVEO and Andreas Jacobi, CEO and Co-Founder of Make.TV, with IABM CTO
revealed teams at the Singapore                Stan Moote serving as the panel’s moderator. The synopsis shared on the IBC      market.
Indoor Stadium from 20-22 December             website teases that the “three experts will share their practical experiences”
to compete for a share of the                  of using the cloud across the entire broadcast and production ecosystem, and     MEASAT-3 is collocated with
US$500,000 prize pool.                         how big data can both streamline media operations and open up new business       the MEASAT-3a and MEASAT-
                                               models.                                                                          3b satellites at Asia’s prime
Organized together with PGL, the ONE                                                                                            video hot slot of 91.5°E.
Dota 2 Singapore World Pro Invitational        Korte has become an in-demand speaker on the topic of analytics, having          The three satellites form
is the first event in ONE Esports Dota         presented at the 2017, 2018 and 2019 NAB Shows, the 2018 IEEE Broadcast          the region’s strongest video
2 World Pro Invitational series, with the      Symposium, and the TecnoTelevisión México Conference last month. Korte           neighbourhood, providing
second ONE Dota 2 Jakarta World Pro            brings further validity as a speaker through his development work with
                                                                                                                                UHD, HD and SD channels
Invitational taking place on 17-19 April       Qligent’s Vision Analytics platform. On demonstration at Qligent’s Hall 14
                                                                                                                                across Asia, Australia, East
next year at the Indonesia Convention          Stand (14.C19), Vision Analytics harnesses advanced technologies (AI, machine
Exhibition (ICE BSD).                                                                                                           Africa and Eastern Europe. The
                                               learning, virtual IoT-based probes, data mining) to analyze massive datasets
                                               that detail the quality of service and experience, as well as measure, manage    MEASAT fleet will be further
Tournament information and ticketing           and monetize viewer engagement. This helps users prevent viewer churn by         strengthened with the addition
details will be unveiled at a later date.      predicting and detecting problems out to the last mile, including penetration    of MEASAT-3d in 2021. TVAplus
TVAplus                                        into end user devices. TVAplus

             8 | television asia plus november-december 2019
KIDS 3-5
                                                                     52 x 11’

KIDS 2-5
 78 X 11’

                                                                      KIDS 2-5
                                                                      50 x 22’

                             Visit us at ATF - Booth J13
                                        Contact distribution@9story.com
            Artwork © 2019 9 Story Media Group. Owned or licensed by 9 Story Media Group.
                                                  All rights reserved by respective owners.
people

 Irdeto appoints                                                          BBC Studios appoints
 new Head of Sales,                                                       Executive Vice
 North & South East                                                       President, APAC
 Asia                                                                     BBC Studios has brought
                                                                          its Asia and Australia & New
AMSTERDAM – Irdeto                                                        Zealand regions together
                                                                          to create a newly formed                  John Penn
announced that Dario Choi
has been appointed to                                                     Asia-Pacific (APAC) regional    sales, branded services
the role of Head of Sales,                                                business comprising its         and     ancillaries,  came
North & South East Asia.                                                  international   sales    and    together as a single global
Mr. Choi joins Irdeto from                                                distribution business, under    distribution   group   from
Huawei, where he was                                                      the leadership of Jon Penn,     1 September under Paul
                                                           Dario Choi     formerly Managing Director,     Dempsey. In his expanded
Vice President of Digital
Services, Cloud & Data                    he held senior management       Australia & New Zealand,        role, Penn will continue to
Center and responsible                    positions      at    Asianet,   BBC Studios.                    report to Dempsey.
for assisting its global                  Harmonic,      Avid,   Harris
customer base with their                  Broadcast and Ericsson.         The move follows the            Prior to his successful
digital      transformation               With extensive experience       departure     of    Myleeta     tenure      as      Managing
strategies. In his new role,              in the technology and media     Aga, Acting EVP, Asia,          Director, Australia and New
he will be responsible for                and entertainment sectors,      and comes after all BBC         Zealand, Jon was, for four
driving sales growth in the               Mr. Choi will strengthen and    Studios’ international sales    years, CEO Asia-Pacific for
region.                                   expand Irdeto’s substantial     and distribution business,      Fremantle’s      International
                                          customer base across this       encompassing        content     distribution division. TVAplus
Prior to his role at Huawei,              market. TVAplus
                                                                            New Network Head appointed for Cartoon
   Cohesity appoints Sheena Chin as                                         Network and POGO in South Asia
   Managing Director of Sales, ASEAN                                      MUMBAI,       INDIA     –
                                                                          Abhishek Dutta has been
 Former Veritas and Symantec Executive Brings Deep                        named    Senior  Director
 Experience in Data Management and Data Protection to                     and   Network   Head    –
 ASEAN Market.                                                            Kids, overseeing Cartoon
                                                                          Network and POGO in South
                                          SINGAPORE               –
                                                                          Asia.
                                          Cohesity announced the
                                          appointment of Sheena           Based in Mumbai, his
                                          Chin as the managing            responsibilities     include
                                          director of sales for the       programming,        channel
                                          Association of Southeast        operations,      acquisitions
                                          Asian Nations (ASEAN) to        and promotions, as well as
                                          continue the company’s          the content direction for
         Sheena Chin
                                                                          the two brands.
rapid growth in the region. Chin will be responsible for
driving go-to-market strategy and execution for the                       Abhishek    will  also    be
ASEAN region, working with channel partners, systems                                                               Abhishek Dutta
                                                                          working closely with and
engineering, operations, and marketing teams.                             under the direction of Leslie   recently, was Senior Kids
                                                                          Lee, VP of Kids Content,        Programming        Director
Chin brings years of data management expertise to                         WarnerMedia Entertainment       at Viacom18, a company
Cohesity. She joins Cohesity from Veritas, where she                      Networks APAC.                  he joined in 2016. His
served as the Singapore country director, building a                                                      various      roles     have
strong presence in the region and significantly impacting                 Abhishek has more than          included      programming,
                                                                          two decades of experience       channel operations and
revenues during her tenure with consistent year on
                                                                          and expertise in the media      management,         content
year growth. Previously, Chin worked as an enterprise
                                                                          and entertainment industry.     development             and
sales director for Symantec, growing the company’s                                                        acquisitions, and animation
                                                                          He has been a part of four
cybersecurity and information management software                                                         development.
                                                                          successful    TV     channel
business in Southeast Asia.                                               launches as well as a digital
                                                                          platform focusing on kids in    Abhishek     is  a   sports
With more than 20 years in enterprise technology sales,                   India. Besides his creative     enthusiast and has won
Chin has extensive experience in developing deep                          and programming skills,         multiple     honours     for
customer engagements with large global customers and                      his technical skills include    volleyball and handball. He
securing strategic wins in hyper-competitive markets.                     sound recording, voicing,       has also been involved in
Throughout her career, she has helped organizations                       music mixing and editing.       the National Cadets Corps
address the challenges of exponential data growth by                                                      and has represented his
                                                                          His career includes stints      platoon as the commander
leveraging cloud scalability, achieving infrastructure and
                                                                          at ALT Balaji, Discovery        in India’s Republic Day
application resiliency, and adapting to the latest data
                                                                          Networks India and, most        parade. TVAplus
protection and compliance requirements.TVAplus

        10 | television asia plus november-december 2019
people

  Cobalt Digital promotes Ciro Noronha to                                         GatesAir appoints new Regional
  Executive Vice President of Engineering                                         Sales Manager
                                    CHAMPAIGN,         Ill.  –
                                    Cobalt Digital announced             SINGAPORE – GatesAir,
                                    the    appointment      of           a global leader in wireless,
                                    Ciro Noronha, Ph.D., as              over-the-air content delivery
                                    executive vice president             solutions for TV and radio,
                                    of engineering. Noronha              continues to strengthen its
                                    joined the Cobalt team               global presence with the
                                    in 2016 when iMediaTV                appointment of Graham
                                    was acquired. He will                Lay as Regional Sales
                                    work closely with Ryan               Manager,       MEA    (Middle
                                    Wallenberg, vice president           East and Africa), effective
                                    of engineering, and Kyle             immediately.      Based    in
                                    Wilken, vice president of            Dubai, Lay reports to Andy
          Ciro Noronha                                                   McClelland,         Managing
                                    firmware, managing the
                                                                         Director, EMEA, with a                                Graham Lay
engineering team and providing valuable resources for
                                                                         focus on building GatesAir’s           integrators       throughout
Cobalt Digital as the company continues to offer the
                                                                         market share and brand                 the    region,    possessing
highest quality, latest technological solutions to meet
                                                                         visibility in the Middle East          a customer-friendly mix
the needs of the broadcast industry.
                                                                         and eastern Africa.                    of relationship skills and
Noronha was responsible for the development of ARQ                                                              technical         knowledge.
                                                                         Lay comes to GatesAir with             Lay is already building
technology, which was instrumental in enabling a cost-
                                                                         more than a decade of sales            a    foundation     for   new
effective means of live, low latency contribution and
                                                                         and account management                 business, and is especially
distribution of broadcast content over the internet. As
                                                                         experience in the broadcast            bullish on digital transition
a result, Cobalt was one of the companies selected
                                                                         and        communications              opportunities. He notes that
to receive the Emmy® Award for “Pioneering Reliable
                                                                         industry. He spent most                GatesAir is an established
Transmission Method for Live Contribution and TV
                                                                         of this time with electrical           brand      in   his    region,
Links.”
                                                                         cable           distribution           with     a    ripe-for-growth
                                                                         company IEWC, where he                 transmission presence in
“Dr. Noronha has extensive engineering knowledge
                                                                         consistently took on roles             most countries.
and management experience that will assist in guiding
                                                                         of increasing responsibility.
Cobalt to an increased successful future,” added Gene
                                                                         Lay was instrumental in                Lay expects to fortify
Zimmerman, president and CEO of Cobalt Digital. “We
                                                                         the launch and growth                  GatesAir’s regional service
are pleased to have him on board to strengthen our
                                                                         of IEWC’s broadcast and                and     support    presence
engineering management team.” TVAplus
                                                                         communications business                through expansion of its
                                                                         in Europe. He relocated to             channel partner network,
    A+E Networks appoints new SVP and                                    Dubai in 2015, taking on               in addition to working
    Head of Sales                                                        the role of Business Unit              directly with customers
LONDON – A+E Networks International Division has promoted Glen           Leader, MEA for Argosy                 to solve problems, reduce
Hansen to Senior Vice President of Content Sales in the Asia-Pacific     Cable, part of the IEWC                operational     costs,    and
region, and Ellen Lovejoy to Senior Vice President and Head of Sales     group of companies.                    create new opportunities.
in the Americas and Formats. Both report to Managing Director,                                                  This     includes     helping
Content Sales & Co-productions Richard Tulk-Hart.                        Lay’s years of in-region               broadcasters       transition
                                                                         experience with IEWC and               from legacy TDM networks
Hansen’s new role will expand upon his duties as Vice President of       Argosy well-positions him              to intelligent IP transport
Content Sales in the Asia-Pacific markets to include Territory Manager   for success with GatesAir.             architectures,    leveraging
across Australia & New Zealand. Since joining A+E Networks in 2014,      He has established strong              GatesAir’s quickly-growing
Hansen has overseen international content sales across Asia-Pacific,     business contacts with                 Intraplex     product    line.
developing and implementing sales strategies for A+E’s programming       broadcasters and systems               TVAplus
catalogue in the developing region.
                                                                         when she was brought on as Senior Director, International Content
Hansen came to A+E Networks International from Zodiak Rights,            Sales overseeing sales into Australia, NZ and Canada. She was
where he was Senior VP of Sales and Acquisitions for the North           promoted to Vice President in 2013 expanding her remit to launch a
American market. Prior to Zodiak Hansen worked as Head of Sales          global format sales business, and again to Vice President, Head of
for Finished Programming and Formats at Fox Look, and Senior             Sales, Americas and Formats, in 2017 taking responsibility for the
VP of Sales and Acquisitions at Target Entertainment and Granada         Americas region and expansion of A+E’s off-net US strategy.
International (now ITV).
                                                                         Originally based in London as Head of Sales for Beyond Distribution,
In her new role, Lovejoy will expand her leadership responsibilities     Lovejoy moved to New York to set up their U.S. sales office in 2002.
in the region as well as continue to grow A+E Networks’ format           She then moved to Target Entertainment Ltd, where she served as SVP
business around the world. Lovejoy joined A+E Networks in 2011           Sales & Programming in 2003, overseeing the Americas. TVAplus

                                                                                              november-december 2019 television asia plus | 11
cover story

                                                 Asia Is Now
  For years, Western observers and media have been talking about
  the rise of Asia in terms of its massive future potential. But the time
  has come for the rest of the world to update its thinking—because
  the future arrived even faster than expected. One of the most
  dramatic developments of the past 30 years has been emerging
  Asia’s soaring consumption and its integration into global content
  space, co-production, talent and innovation.

  In the decades ahead, Asia’s media industry will go from participating
  in these flows to determining their shape. Indeed, in many areas—
  from conceptualisation, direction, scripting to completed shows—
  they already are. The question is no longer how quickly Asia will
  rise; it is how Asia will lead. K. Dass reports.

     12 | television asia plus november-december 2019
cover story

                                                                                                            the period 2018 to 2023) and
                                                                                                            China adding S$115bn (7.7%
                                                                                                            CAGR).

                                                                                                            In Singapore, the growth
                                                                                                            forecast for the E&M industry
                                                                                                            will remain at a healthy 3.7%,
                                                                                                            in line with other mature
                                                                                                            markets such as Hong Kong
                                                                                                            (2.3%), New Zealand (3.3%)
                                                                                                            and Japan (2.1%). Regional
                                                                                                            neighbours such as Indonesia,
                                                                                                            Vietnam and the Philippines
                                                                                                            are also growing in line with
                                                                                                            more developed consumer
                                                                                                            markets, at 9.4%, 7.1%, and
                                                                                                            6.1% respectively.

A      s media gets
increasingly digital, it’s also
                                  interests. We’re also seeing
                                  more active individualised
                                  consumption through the rise
                                                                    growth in spending on mobile
                                                                    Internet. It will hasten the
                                                                    trend towards personalisation
                                                                                                            According to Oliver Wilkinson,
                                                                                                            “It’s become cliché to speak
                                                                                                            of how heterogeneous are
getting more personal.            of technologies such as the       – making it easier, more                the countries of Asia. There
We’re moving towards a new        smart home – China, for one,      convenient and cheaper                  are indeed stark differences
type of space – one in which      will overtake the US to be        to access E&M on phones                 in the E&M industry across
we are curating our own           the largest market for smart      and other mobile devices,”              our region, with rapid-growth
universe of media choices and     speakers in 2021, and is          said Mark Jansen Partner                in Indonesia and mature
experiences, across different     projected to house 156 million    and Technology, Media and               Singapore. The common
platforms and various devices.    devices by 2023.                  Telecommunications Leader,              denominator across all
We’re seeing consumers                                              PwC Singapore.                          these markets, however, is
create and select what they       “The central theme in this                                                the onward march of digital
want to watch or listen to via    growing world of media            The Asia-Pacific region will be         revenue, which is increasingly
OTT services – bringing more      is that it’s personal and         seeing growth – both digitally,         becoming more important.”
tailored content in their lives   increasingly digital. It’s one    and for the E&M industry as
with the use of technology.       that is constructed by the        a whole – over the next five            As a case in point, Singapore
                                  individual for his or her own     years. Within that period,              consumers are forecast to
In Singapore, this trend          enjoyment and gratification,      China’s absolute growth will            spend twice as much on
holds true. As a case in          delivered through personal        exceed that of the US for the           digital E&M by the year 2023
point, over-the-top (OTT)         devices. Companies are, in        first time, with the US adding          (up from S$1.05bn in 2018
video is expected to exceed       turn, tailoring their offerings   S$97bn (a 2.5% CAGR over                to reach S$1.9bn five years
spend in cinema by 2020,          to reach not at audiences
and traditional home TV and       of billions, but at billions
home video by 2021. While         of individuals,” said Oliver
getting personal, consumers       Wilkinson Partner and
also expects OTT video to         Entertainment and Media
be almost 50% greater than        Leader, PwC Singapore.
traditional TV and home video
by 2023. We’re seeing people      The way we consume media
move from more passive to         will be fuelled by the rise of
active, on-demand media           5G, which will establish new
consumption.                      means in which media and
                                  content are streamed and
What are the reasons for          flowed through to individual
these changes?                    users – all leading to a more
For one, consumers prefer         active, personalised way of
to construct their own            media consumption.
ad hoc bundles, buying
complementary streaming           “5G’s impact will be felt along
offerings to cover the full       the entire TMT value chain
                                                                    Mark Jansen, Partner and Technology, Media and
gamut of their tastes and         over the next decade, fuelling    Telecommunications Leader, PwC Singapore

                                                                                         november-december 2019 television asia plus | 13
cover story

                                                                           so by managing their media       Acclaimed director David
                                                                           consumption via smartphones      Michod’s epic The King was
                                                                           and an expanding range of        one of four major Netflix
                                                                           devices, by curating their       productions screened at Asia’s
                                                                           personal selection of channels   largest film festival this week,
                                                                           via OTT services, and by         underlining how streaming
                                                                           bringing more digital content    services are increasingly
                                                                           into their lives with the use    challenging Hollywood and
                                                                           of technology such as smart      traditional media for the
                                                                           cars and connected cars.         attention of artists -- and
                                                                                                            viewers.
                                                                           As users are looking for
                                                                           a more personalised              Asia is seen as an important
                                                                           experience, we’ve seen           part of the global streaming
                                                                           OTT video on the rise in         industry’s growth plan. In
                                                                           Singapore, with revenue          conjunction with the main
later). Digital consumer and               complex individuals who want    expected to grow at a rate       event, Busan International
advertising revenue is also                to consume media on their       of 17.6% (from S$272mn in        Film Festival also hosted its
expected to grow at a rate of              own terms.                      2018 to S$611mn in 2023)         first Asia Contents Awards
11.7% over the next five years                                             at the expense of traditional    reflecting how the market is
reaching S$2.9bn, whereas                  Consumers today not only        TV and home video which is       rapidly changing.
non-digital is set to decline at           have their own personal         declining at a rate of 4.9%      “They gave us the resources
a rate of 1.8%.                            E&M media consumption           (from S$513mn in 2018 to         and the freedom to make
                                           profile that is tailored to
On local shores, traditional               their own individual needs
E&M players including                      – they’re also discerning
publishers, broadcasters and               and powerful, meaning that
telcos have been moving                    more organisations need to
towards providing more                     invest further in customer
digital services to engage the             experience. Measuring return
consumers where they are at.               on experience (ROX) will help
The ease of engaging online                companies understand the
is also boosting the presence              earnings on investments that
of native online platforms with            are directly related to how
more and more publishers                   people interact with their
going on social media to                   brand.                          S$399mn in 2023).                this properly,” Michod said of
capture audiences.                                                                                          working with Netflix. “I like that
                                           Media gets personal             Not only will OTT consumer       I don’t feel I am sacrificing
What this means for E&M                    We’re in a world where we’re    spending surpass traditional     myself at the altar of the box
players?                                   seeing the convergence of the   TV and home video in             office,” he added.
Knowing your customer                      consumer and the individual     Singapore for the first time
and their preferences is as                experience. Consumers are       in 2021, it is expected to       The over-the-top (OTT)
important as offering the                  increasingly mobile, and are    be over 50% greater than         platforms or video-on-demand
right content. Companies that              empowered to decide how         traditional TV and home video    (VOD) -- online services that
succeed are the ones that                  they want to control and        by 2023.                         viewers can access directly
understand consumers as                    experience media. They do                                        such as Amazon Prime,
                                                                           In this personalised world,      YouTube, Hulu and Apple TV
                                                                           companies need to be able        -- are booming.
                                                                           to reach individuals at the
                                                                           point of consumption, while      Hollywood stars including
                                                                           being able to anticipate         Julia Roberts, Rooney Mara,
                                                                           their customers’ needs           Brad Pitt and Will Smith,
                                                                           with the help of AI-enabled,     have embraced streaming as
                                                                           algorithm-driven playlists and   audiences grow. “If people
                                                                           recommendations.                 want to can go see (films) on
                                                                                                            the big screen they can, but
                                                                           Online streaming battle for      my TV at home is amazing,”
                                                                           audiences                        Michod explained.

         14 | television asia plus november-december 2019
cover story

                                                                      Sylvia Chang -- but global in           the company’s chief content
                                                                      ambition.                               officer.

                                                                      “VOD platforms widen the                Singapore-based documentary
                                                                      distribution and amplify the            streaming service iwonder
                                                                      presence of these Asian films           recently expanded into eight
                                                                      to global audiences,” the film’s        new Southeast Asian markets.
                                                                      producers said in a statement           “As we expand our offerings,
                                                                      to AFP.                                 a key focus will be finding
                                                                                                              documentaries from within
                                                                      Netflix is rolling out 17               those markets, accessing
                                                                      Asian productions, with the             local voices who shine their
                                                                      platform’s first series from            own unique light on their
                                                                      Thailand expected to debut by           world,” said the platform’s co-
                                                                      the end of the year.                    founder James Bridges.
                                    platform Hotstar have all
Disney and Apple are set to         experienced significant growth    Know your audience                      Adapting content to audiences
launch their platforms across       in the past few years.
the Asia Pacific this year,
capitalising on growing mobile      “Local content has historically
usage and rapidly improving         been the preserve of large
access to faster speed              incumbent TV networks in
internet.                           markets such as India, Japan
                                    and Korea but as content and
Vivek Couto, executive              consumption moves online
director at research group          the availability and creation
Media Partners Asia, believes       of premium local content
the region is “crucial” to the      becomes important,” said
plans of global streaming           Couto.
platforms as there are
                                                                      Despite the arrival of global           need will be vital to success.
“massive prospects to go            He added this would drive
                                                                      giants, local platforms believe         Around 250 million people
after”.                             up demand, and create
                                                                      they can hold their own.                regularly watch films on their
                                    opportunities for subscription
                                                                                                              mobile devices in India.
Content boom                        streaming and for advertisers.
                                                                      The Southeast Asian HOOQ
Online video revenue --
                                                                      platform this week announced            In response, Netflix introduced
predominantly from film and         HBO Asia had the world
                                                                      19 productions were in                  a mobile-only version of its
TV subscriptions as well as         premiere of its star-studded
                                                                      the works all made by film-             streaming, but Asian firms
advertising -- in the region will   Malaysian co-production The
                                                                      makers from the region. “As             may have the edge on
increase by 24 % in 2019,           Garden of Evening Mists
                                                                      a company that is built-in Asia         understanding what local
making it worth US$27               at BIFF. The film is Pan-
                                                                      for Asians, we believe that             audiences want.
billion (S$37 billion) annually,    Asian by design -- starring
                                                                      local stories are best told by
according to a report by            Malaysian Lee Sinjee, Japan’s
                                                                      locals,” argued Jennifer Batty,         “Where I think companies like
Couto’s firm. That figure is        Hiroshi Abe, and Taiwan’s
                                                                                                              ours in Asia have the edge is
predicted to hit US$50 billion
                                                                                                              that we are up with the trends
by 2024.
                                                                                                              out here instantly. We are
                                                                                                              addressing the way people
China accounts for around 59
                                                                                                              watch content in Asia,” said
% of revenue for the region in
                                                                                                              Indian producer Ekta Kapoor,
2019, according to the report
                                                                                                              managing director of the VoD
-- but its strict regulations
                                                                                                              service ALT Balaji.
make access difficult for
outside players with local
                                                                                                              She added: “We are making
platforms iQIYI, Tencent Video
                                                                                                              shows designed to be
and Youku dominating.
                                                                                                              watched on mobile devices,
                                                                                                              not adapted for them. Shorter-
Google-owned YouTube earns
                                                                                                              form, about local characters
the largest share of revenues
                                                                                                              and issues. That puts us
in Asia, but Netflix, Amazon
                                                                                                              ahead.” TVAplus
Prime and Disney’s Indian

                                                                                           november-december 2019 television asia plus | 15
C-suite

 Inter Medya, Turkish
 distribution giant
 Inter Medya has expanded its catalog of strong dramas -like
 Bitter Lands or Broken Wings- with new genres, including
 animations, formats, mini-series and films. They also
 have 10-episode series, which have been filmed for digital
 platforms in Turkey including It’s Innocent and Bozkir. In
 addition, Inter Medya has delved into original production
 in Turkey this year with Behzat Ç, a short premium series
 developed for a Turkish OTT platform. They believe these
 are all powerful dramas expected to move the audiences’
 emotion and appreciate them. Turkish giant distributor,
 Ahmet Ziyalar, President / COO of Inter Medya speaks to
 K. Dass.                                                                                      Ahmet Ziyalar,   President/COO, Inter Medya

Globally      renowned       for            extremely strong. Exathlon         all over the world. We still     Where do you foresee
providing Turkish delight -                 competitors are selected           consider Asia as a new           your     biggest       success
films, dramas and formats,                  from     Olympic      athletes,    region for us but continue       in the content space?
Inter Medya is an aggressive                football players or celebrities    to    develop     successful     Series, formats, movies
distributor in the international            with strong sports skills.         client relationships in the      etc?
market place, constantly                    The Box Challenge – thirty         continent. ATF Singapore is      Ahmet : Distribution of
increasing      its   presence              randomly located boxes and         a great opportunity for us to    TV     series   and      feature
with an extended portfolio.                 three contestants begin the        meet old and new clients and     films represents the core
Apart from premium series,                  show with USD 200,000 and          see an increasing demand         of our business and we
it provides entertainment                   they choose the amount they        for Turkish content in Asia,     have managed to establish
                                                                                                                ourselves as one of the
formats and actively involved               wish to allocate to the boxes.     especially in South East Asia
                                                                                                                biggest Turkish series and
in production ventures.                                                        region. On the other hand,
                                                                                                                films distributors. At the same
                                            Where       do    you    see       there are many remakes of
                                                                                                                time, we invest a lot of time
At MipCancun, it announced                  potential for growth in            Asian dramas in Turkey as
                                                                                                                and effort in development,
two deals for the series Mrs.               the next 12 months?                well.
                                                                                                                production and distribution
Fazilet and Her Daughters.                  Ahmet : We will continue
                                                                                                                of entertainment, reality TV
The       successful      Turkish           our distribution focus in the      You have significantly
                                                                                                                and game show formats.
drama has been licensed to                  next 12 months. We see that        expanded your original
Panama and Honduras. With                   both South East Asia and           slate. What have you             What works best for the
a captivating and intriguing                India have great potential         learned from this all?           Asian     market?     Period
plot, Mrs. Fazilet and Her                  when it comes to Turkish           Ahmet : In over 27 years, we     dramas        or     modern
Daughters tell the story of                 content acquisition. We have       have accumulated significant     programming? What is
a mother with a life-long                   also started to gear our           experience in the industry       the reason?
dream of become wealthy.                    catalogue to include more          and spread our titles in many    Ahmet : In Asia, strong
After her husband’s death,                  titles that appeal to digital      countries across the globe.      dramas,     dramedies     and
she lives in a small house                  platforms, which have seen         We have taken important          softer dramas are in high
with her two daughters and                  a tremendous growth in the         steps to become a significant    demand.      For    instance,
her failed dream. But a new                 past year. The presence of         content distributor in the       we licensed HAYAT, our
life will start for Mrs. Fazilet            strong digital platforms in        international   marketplace.     first dramedy series, to
and her daughters when they                 the region gives us hope           We follow global trends and      Sri Lanka and it had great
find themselves absorbed in                 to extend our reach to new         provide our clients with an      ratings from day 1. We
the life of a rich in Istanbul.             territories. We believe that       up-to-date library. In today’s   licensed the International
                                            we can spread our titles to        world, trends in content         Emmy       Award      winning
At the same time, Inter                     free-to-air TV broadcasters        consumption change every         Turkish drama ENDLESS
Medya is showcasing two                     through digital platforms.         day and we always push           LOVE to an OTT platform in
reality formats – Exathlon is                                                  ourselves to continuously        India, which is very exciting
a competition format for the                Is Asia ready for Turkish          improve and learn. Our           as it was our first digital
                                                                                                                agreement in Asia. Asia is
sports and reality challenge                content?                           primary goal is to extend our
                                                                                                                a huge and varied continent
of two teams of athletes                    Ahmet : Turkish content is         slate to new territories that
                                                                                                                and different regions have
whose physical strength is                  still at the center of attention   we have not penetrated.
                                                                                                                different preferences. TVAplus

          16 | television asia plus november-december 2019
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