BartonBold 2016-2021 IMPACT REPORT - Barton College
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BartonBold 2016-2021 IMPACT REPORT
Dear Barton Community, Through the implementation of the BartonBold Strategic Plan, Barton College experienced exponential growth and vibrancy during the past five years. Now, it’s important to recognize these accomplishments and celebrate the milestones achieved thus far. These achievements exemplify the dedication of our students, faculty, staff, alumni, trustees, and stakeholders who contributed to making 2016-21 our most prolific years to date.Your steadfast commitment has ignited the “light of life” that we celebrate in our college motto Habebunt Lumen Vitae. The College focused its efforts on areas of most significant impact to uniquely reposition Barton and trailblaze a new path to the higher education landscape. By staying true to our mission, vision, and core values, by further developing our distinctive identity, by embracing radical innovation, and by inspiring our stakeholders through purposeful partnerships, we will continue the journey. We will be BartonBold and Connected. Thank you for your hard work and support. Dr. Douglas N. Searcy President Barton College
BartonBold 2016-2021 IMPACT REPORT REPORT The BartonBold Impact Report summarizes outcomes, accomplishments, and milestones from the 2016-2021 BartonBold Strategic Plan. Barton’s core values are at the heart of our mission: providing programs and opportunities to encourage the intellectual, spiritual, social, and cultural development of its students and challenge them for future leadership and service to their local and global communities. This mission provides a sense of purpose and boldness for our students to succeed. Bold Thinkers – Bold Leaders.
BUILT A STRONG
BRAND
Storytelling and critical messaging were essential
components of a campaign to increase its visibility
and enhance the image of Barton. The College
implemented a targeted marketing effort and
launched the Where Bold Thinkers Form
Bold Leaders campaign on a variety of platforms,
including print, broadcast, outdoor, web, and
social media.
10 4
BEST
# BEST
REGIONAL # INNOVATIVE
REGIONAL
COLLEGES COLLEGES
(SOUTH) (SOUTH)
U.S. News & World Report U.S. News & World Report
#
9
#
19 $
BEST
Undergraduate
Teaching Regional
Colleges (South) Social Mobility Regional
U.S. News & World Report
Colleges (South)
U.S. News & World Report
126.7%
HIGHEST
970,000
RANKED IN NC
ON BEST VALUE
REGIONAL
%
COLLEGES
Annual Web Traffic/
(SOUTH)
increase in news releases written Pageviews on the College’s
to tell the Barton story Barton.edu website U.S. News & World Report
26,000 Online viewers nationwide and 18,000 listeners
through Big Dawg 98.5 during the first airing
and streaming of Barton Football
4
77% INCREASE IN
WEB ENGAGEMENT
25%
INCREASE IN
SOCIAL MEDIA
ENGAGEMENT
BartonBold 2016-2021 Impact Report 1
FORMED A ENHANCED THE
BARTON EXPERIENCE STUDENT-ATHLETE
THAT IS POSITIVE EXPERIENCE
AND IMPACTFUL
70 %
Retention Rate
from Freshman to
52 % of Barton
undergraduates
are student-
35
Sophomore year athletes
% The new football, lacrosse, and swimming
Increase in programs positively impacted enrollment
On-Campus and opened new pathways for academic
Occupancy and personal success for all athletes.
New facilities heightened our ability
Residency requirement changed to to grow.
3 years and will begin in Fall 2022.
BartonBold 2016-2021 Impact Report 2
Expanded the
depth and scope of
academic programs
3 81 %
NEW UNDERGRADUATE
PROGRAMS
in Healthcare
Administration,
Photojournalism,
and Interdisciplinary
Arts and
4
Media. of Barton College
seniors participated
NEW in hands-on
GRADUATE activities such
PROGRAMS
in Education, as internships,
Criminology, undergraduate
Criminal Justice
Sciences, and research, or
Kinesiology. field experiences.
3
ONLINE UNDERGRADUATE PROGRAMS
AND AN ONLINE GRADUATE PROGRAM
Expanded summer course offerings and created
a web-based portal to increase certifications
and other non-degree academic training.
• Created the Georgia Brewer Campion Center
for Academic Success through significant
renovation to the former Sam and Marjorie
Ragan Writing Center.
• Renovated the Sara Lynn Riley Kennedy
Recording Studio and enhanced its equipment
and technology.
• Invested in classroom furniture, equipment, and
technology for J.W. Hines Hall, Moye Science Hall,
and Case Art Building.
BartonBold 2016-2021 Impact Report 3
Defined strategies
to advance technology
Installed a fiber optic ring around campus to power
state-of-the-art learning spaces.
Partnered with Greenlight and the City of Wilson to establish
a Multi-Gig Campus, leveraging the InnovateNC economic
development initiative.
Established the Greenlight Esports Arena.
BartonBold 2016-2021 Impact Report 4
LEVERAGED INVESTMENTS
FOR TECHNOLOGY AND
CAMPUS IMPROVEMENTS
Developed physical and technological infrastructure that
fully supports all facets of college operations, responds to
changing conditions, and meets anticipated needs.
Wenger Residence Hall Networks/
$3.3 million Information Technology
Extensive renovation of the largest $859,000
residence hall on campus included Network infrastructure was significantly
comprehensive interior renovations upgraded on campus to include new
throughout facility, and replacement emergency call boxes and a new
of the HVAC system with individual camera security system.
room controls.
Sports Performance
Truist Stadium Center
and Electric Supply $804,000
Company Field
Renovation of this existing building
$3.2 million
created a center for athletic strength
A new multi-sport synthetic turf field and conditioning to support up to
and stadium constructed on campus 74 student-athletes at a time.
has supported men’s and women’s
lacrosse and soccer, and football. Moye Science Hall
Anatomy Lab
David S. Hicks Family $210,000
Sports Operations Center
Complete renovation of the classroom
$2.2 million
and the purchase of audio visual and
The David S. Hicks Family Sports technology equipment has enhanced the
Operations Center added football academic experience.
and lacrosse coaching offices, a
conference room, football and men’s Georgia Brewer Campion
and women’s lacrosse locker rooms, Center for Academic Success
an additional athletic training room, an $225,000
indoor turf facility, and two outdoor
practice fields adjacent to the building. A major renovation of the Sam and
Marjorie Ragan Writing Center created
Wilson Gymnasium the Georgia Brewer Campion Center
$2.8 million for Academic Success, supporting
writing, oral communication, and
Extensive renovation of Wilson quantitative literacy.
Gymnasium, which supports men’s
and women’s basketball, men’s and Nursing Simulation Lab
women’s volleyball, and athletic
administration and classrooms, $268,000
included a new roof, a new HVAC Expanded clinical laboratory space and
system, a new floor and new seating. the addition of simulation equipment
With a potential for more than 1,000 created an advanced hands-on learning
occupants, the gymnasium is one of experience.
the largest event spaces in the City.
One-Card System
Culinary Services $260,000
$1.2 million
Upgraded ID systems, utilizing one-card
The new Culinary Center has improved technology, has better served students
BartonBold 2016-2021 Impact Report the
cacampus dining experience.
and campus employees.
5
$2.5M $ 5.5M + EXPANDED
Truist Bank
raised through PHILANTHROPIC
Gift for estate commitments SUPPORT THROUGH
Truist
Stadium
to support
the endowment
STRATEGIC
and Workforce and unrestricted CONSTITUENT
Development operations
ENGAGEMENT
NEWLY CREATED
Center for Vocation & Rural Ministry
supported by $1 Million Grant Targeted engagement of key donors resulted
4
from Lilly Endowment, Inc.
in funding for high-impact projects and the
second highest fundraising year in
College history.
10
FACILITIES
New or
Newly
Renovated
SIGNIFICANT
NAMING RIGHT
LEVEL COMMITMENTS
OF $ 1,000,000+ TOTAL FUNDRAISING
$10.25M
• Georgia Brewer
Campion Center for
Academic Success
18% increase in
gifts to the
Fund for Barton $5.9M
• Howard Chapel -
Aileen and Bill Parish $2.8M
Plaza and the Center
for Religious Studies
• Wenger Hall FY 17 /18 FY 18 /19 FY 19 / 20
981
• Moye Science Hall
(New Cash Gifts and Commitments)
Anatomy Lab
• Wilson Gymnasium REPEAT DONORS
FY 2020
“ Our alumni and friends who
• Truist Stadium
and Electric Supply
Company Field
give have a direct impact on
• Davis S. Hicks Family
Sports Operations enhancing learning opportunities
Center
for Barton students. We wouldn’t
$ 550,000
”
• Barton Esports Arena
• Sports Performance #Still Barton
be here without them!
Center Fundraising Drive
for Resilience during Archer Bane IV
• Hamlin Culinary Center Global Pandemic Executive Director of Development
BartonBold 2016-2021 Impact Report 6
Prepared Students in
Leadership Roles to be Bold
Thinkers and Bold Leaders
Integrating emotional intelligence skills
development into the First-Year Experience
program garnered attention from employers
who recognize the importance of relational
skills to employment success.
The BB&T (now Truist) Leadership
Development Program was established
for graduate and undergraduate students.
The Barton Experience and the Barton
Blueprint, as a part of the First-Year
Seminar, were adopted to create a distinctive
educational experience for entering students.
Increased Enrollment
Growth and Expanded
Diversity
12% Headcount Enrollment
growth since 2016
38% Increase in freshman
applications over the last
four years
895/140 Undergraduate and graduate
degrees conferred since 2016
16/5 In 2020, entering freshmen
representing 16 states,
the District of Columbia,
Puerto Rico, and five countries
319 Incoming freshmen enrolled
in 2019, largest class
since 1981
BartonBold 2016-2021 Impact Report 7What’s next ?
2016-2021 IMPACT REPORT
Barton College • PO Box 5000 • Wilson, NC 27893
www.bartonimpact.com
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