BESPOKE CYCLING EXPERIENCES - ENGAGE CLIENTS LIKE NEVER BEFORE - Mummu Cycling
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BESPOKE
CYCLING
EXPERIENCES
ENGAGE CLIENTS
LIKE NEVER BEFORE
COMPANY MUMMU CYCLING MUMMU Cycling’s reputation for
consistently delivering outstanding
The MUMMU team is second to
none. Under the watchful eye of
OVERVIEW BESPOKE
tour experiences to the world’s international cycling legend, Stuart
biggest and best cycling events, O’Grady, every bespoke tour is
has led to the establishment of an designed and planned by a pro
— — exclusive new opportunity.
MUMMU Cycling Bespoke offers
team. And every tour is led by one
of MUMMU’s Pro-Hosts who share
MUMMU Cycling is the MUMMU Cycling’s Official Tour Official partnerships with peak MUMMU Cycling Bespoke caters to a dynamic, corporate hosts the opportunity to
their insights into team tactics and
Operator status has ensured cycling bodies, our global strategies, and who know every road,
premier operation of the global business community of executives work with MUMMU’s international
climb, bend, cobbled street and pit
the consistent delivery of networks, and deep expertise
Mummu Group, a global exclusive travel services to in cycling, travel, hospitality through a shared passion for cycling. pro-team to tailor an experience that
stop of a particular riding tour.
is perfectly matched to the needs and
organisation, based in professional riders and cycling and logistics deliver unrivalled
expectations of the host company and All operations and logistics are
Melbourne Australia, enthusiasts since 2010. cycling experiences for every
its VIP guests. managed seamlessly by MUMMU,
with operations in the guest.
Our knowledge and from pre-tour fitness training to
Are you ready to create an experience
US, Europe and Asia relationships within the cycling MUMMU Cycling provides “I kept expecting someone to pinch me and say, your prospects, clients and partners
ground travel, accommodation and
industry sets us apart from our unique access and fan world-class bikes, VIP functions and
competitors. experiences to over 600 global
“wake up” and find out it was all a dream. Massive will remember? Have a private
privileged access to otherwise off
conversation over lunch with Eddy
guests each year, on a range of thanks to everyone involved in the organisation Merckx, ride the Arenberg Forrest
limit areas and events, interpreters,
tours across four continents. and on-ground support services.
and execution of such a brilliant event and to all with Stuart O’Grady or learn how
Our sole purpose is to to climb the Tourmalet with Frank No executive entertainment
for such good fun and incredible memories.”
deliver exceptional cycling Schleck. At MUMMU Cycling compares to the comradery of a
experiences. We take pride in Director Advocacy Relations, Amgen (Europe) GmBH we understand how to deliver bespoke cycling tour designed
delivering on our promise to breathtaking experiences and we to challenge, inspire and connect
experience cycling like never empathise with your need to create an business leaders from around the
before. environment where deep relationships globe, while riding the legendary
and memories can be formed. cycling routes of France, Belgium,
Italy, Spain, Australia, North America
and more.
MUMMU Cycling Bespoke, guarantees
Marcel Berger to deliver that once-in-a-lifetime
experience hosted by your organisation.
Managing Director
EVENT MUMMU
CALENDAR DIFFERENCES
— —
MUMMU Bespoke can design
Who We Know
exclusive experiences for your group
at these key events or any other
global cycling destination year round.
1 Our network is unmatched in cycling
travel, guaranteeing access to the
best riders, races and experiences.
Exclusive Privileges
2 Access to unique VIP race
experiences including hospitality,
village access and riding!
Expert Team
Our team consists of experts of
3 cycling, logistics, hospitality, travel
and service, combining to give you
an exceptional experience.
Global Associates
January March March April May July September September November 4 MUMMU Cycling is the only tour
operator boasting a global support
network created for you.
Santos Tour Strade Milan – Spring Giro Tour de La Vuelta UCI Road Rouleur Customized for You
Down Under Bianche San Reno Classics d’Italia France Worlds Classic 5 Our team will work with you to create
a bespoke experience customized
for your needs.
MUMMU
PRO HOSTS
— Ivan Basso Tom Boonen
2 x Giro d’Italia Tour de France Green
Pink Jersey, Jersey, 3 x Tour of
Each tour is matched to one of Stuart O’Grady Tour de France Flanders Champion,
Olympic Gold Medalsist, Paris-Roubaix White Jersey 4 x Paris-Roubaix
MUMMU’s 12 Pro Hosts who leads the
Champion, 17 x Tour de France rider, Champion, Road
ride. Each Pro Host is a successful
Track World Champion World Champion
professional rider with years of
international competition experience.
Riding alongside any one of MUMMU’s
Giada Borgato Emily Collins Baden Cooke
Pro Hosts is a unique privilege.
Italian National New Zealand Tour de France
Their knowledge, experience, Road Champion National Criterium Green Jersey |
insights and uncanny ability to Champion Olympian
secure spontaneous encounters
with professional teams and
officials ensures that every day is an
unchartered adventure.
Nick Gates Matt Goss Johan-Museeuw
Australian National Milan San Remo Road World
Champion, Champion, Olympian Champion,
“With hosts including Stuart 11-year Pro, 3 x Paris-Roubaix
Director Sportif Champion, 3 x
O’Grady, Frӓnk Schleck, Baden Tour of Flanders
Cooke, Matt Goss, Nick Gates Champion
and Scott Sunderland, Mummu
Cycling has been refining its
Andy Schleck Frank Schleck Sir Bradley
special cycling experiences in Tour de France 5 x National Road Wiggins
Yellow Jersey, Champion, Amstel Tour de France
time for the 2019 season”. Liege-Bastogne- Gold Champion Yellow Jersey, 5 x
Ride Media Liege Champion Olympic Champion,
TT World Champion
CASE OFFICIAL
STUDIES PARTNERS
— AND CLIENTS
Piper Alderman, National Mid-Tier Law Firm
(70 Partners)
Vodafone Business UK —
Brief:
Brief: Build in an experience to engage 15 key clients
Create a unique single-day experience hosting and prospects at Paris-Roubaix.
40 key national clients and partners at the 2019
Deliverable:
Santos Tour Down Under.
Created an exclusive 3-day experience at
Deliverable: Paris-Roubaix hosted by former pro and sports
Starting with an exclusive briefing by Adelaide’s director, Nick Gates.
cycling hero, Stuart O’Grady, guests enjoyed a
Key Highlights:
fully supported 74km ride around on the Stage
3 circuit led by Australian sprint star, Matt • Reconnaissance ride over Carrefour de l’Arbe
Goss (Previous sprint jersey winner at the TDU • Exclusive private access to famous
and Milan-San Remo champion. Following the Roubaix Showers.
ride, guests enjoyed prime viewing over a fully
• Meet 4 time winner Tom Boonen
catered grazing lunch with wines meters from
the finish line. • Private drinks with 3 time winner
Johan Museeuw
• Fully supported ride over
Paris-Roubaix course
• Private luxury coach transfer across
multiple cobbled sectors of the race
• VIP Hospitality at the finish line
“On behalf of Piper Alderman I wanted to
• Met 2019 winner Phillippe Gilbert
thank you and the team for making our event a
successful. We received such glowing reviews
from our clients (well perhaps not about those “A big thank you to our partners at Mummu
last 10kms!) but overall a wonderful day was Cycling for bringing the iconic Paris-Roubaix
had by all.” experience to life in such a unique way.”
Business Development Manager, Regional Director, Northern Europe
Piper Alderman at Vodafone Global Enterprise
EVENT LUXURY
OUR KEY STAFF
HOSPITALITY ACCOMMODATIONS
— —
SERVICES Access to exclusive
hospitality areas at
MUMMU’s global
network and local —
—
major cycling events knowledge deliver
around the globe. unique luxury
accommodation
options for your
guests .
Jean Sebastien Liam Kelly
Abbal Atchison Cooke
— — —
Senior Tour Logistics Marketing
RIDE VIP ACCESS
EXPERIENCES — Leader Manager Manager
—
Combine Pro Hosts
Fully supported with exclusive
group rides with a access to teams and
MUMMU pro Host behind the scenes Marcel Berger
combined with opportunities. Paul Michael Emily
Managing Director,
engaging hospitality.
mberger@mummucycling.com Dirienzo Oakes Collins
+61 421 506 125 — — —
Marcel is the founder and Managing
Director of Mummu Cycling. Over the
Financial and Sales Content
past decade, Marcel has designed Administration Manager Producer
and led groups to some of the largest Controller
cycling events in the world. Marcel’s
BESPOKE TOURS expertise in cycling event management
—
has led him to senior operational roles at
Let MUMMU the UCI, A.S.O. and other major cycling
Guillaume Cedric Stuart
design a multi- organisation. Marcel’s expertise centre
day experience to around operations and logistics, and his Souris Stempel O’Grady
meet your unique skills have propelled Mummu Cycling — — —
requirements. into one of the leading tour operators
around the globe. Mechanic and Logistics Partner & Tour
Tour Guide Coordinator Director
Corporate Head Office
AUSTRALIA
Melbourne
Level 1, 171-173 Moray Street,
South Melbourne, VIC 3205
PH: +61 3 9020 8664
mummucycling.com
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Mummu was listed in the BRW Fast Starters and the Smart50 Awards in 2015, awarding Australia’s fastest growing private companies. without the express written permission of Mummu Sport.
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