Bett 2019 Speaker Guide - "The learning space has to be somewhere where we can practice, where we can try things out'" - Bett Show
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www.bettshow.com/speakatbett “The learning space has to be somewhere where we can practice, where we can try things out’” Bill Rankin, Director, Unfold Learning at Bett Bett 2019 Speaker Guide 23-26 January 2019, ExCeL, London
www.bettshow.com/speakatbett
For 35 years Bett has been at the forefront,
driving the transformation of education
through the adoption of technology.
Our mission is to bring together people,
ideas, practices and technologies so that
educators and learners can fulfil their
potential.
2019 CONTENT PROGRAMME
The Bett content programme is where the world’s education
community come together to drive progress within the sector.
This is your opportunity to reflect, to share stories and to
inspire. If you think you have an idea that everyone in education
needs to hear, your pitch needs to be creative (in every way).
This creativity must flow throughout; from idea to execution…
remember the best learning comes through inspiration.
Here’s 4 handy steps on how to prepare your submission:
Step 1 - Brainstorming your content proposal - Page 3
Step 2 - Where does your idea fit? - Page 8
Step 3 - Write & submit your proposal - Page 13
Step 4 - Prepare for your moment in the spotlight - Page 15
02
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STEP 1
BRAINSTORMING YOUR
CONTENT PROPOSAL
03
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Consider your audience
JOB FUNCTIONS
30% Teacher
30% Leader
22% Techie
6% Reseller
13% Other
■ There are over 34,700 attendees (131 countries represented) from the global
education community
■ 68% of visitors attend seminar content across the Bett stages
■ Each visitor at Bett attends an average of 4 content sessions
■ 90% of visitors agree that Bett is the place for ed tech
81%
authorise or influence
“Bett offers a unique opportunity for speakers to decisions
purchasing reach their
targeted
audience and the prestige of speaking the world’s top Ed Tech event. I
would recommend it to anyone looking to make an impact as it offers
speakers an amazing opportunity, the support staff are always there to
help and the experience of speaking will not only promote your “story”
but it will also give you a great sense of achievement.”
Nathan John, Founder/Managing Director, Rewise Learning Ltd
Hosted by The Prince’s Trust
04
www.bettshow.com/speakatbett
WHAT is your story?
Take a moment to think about the story you want to tell at Bett. The best talks tend to focus
on a single clear message or idea. This is your opportunity to speak to a room full of leading
educators and those passionate about the universe of education from around the world.
What do you want to be How should you tell
known for? your story?
An inspirational piece or a Something that moves the
transformative idea audience emotionally
A big announcement or A story that changes the landscape
game-changing development of education
Burning industry issue A story that explores current affairs, and
their impact on the future of the sector
Insights for the world of education White-hot trends and insights that will
and technology change how people approach their work
Call to action Inspire and challenge the audience
Beautiful education story Inspire the audience with compelling stories
of education journeys
Fresh ways of thinking Inspire the audience to think differently
and challenge their beliefs
Reviews of good work These go down particularly well with our
audience, especially when they include
examples of collaboration
Deep-dive case study Detailed analysis and deconstruction
of transformative projects that have
worldwide implications
How-to guide on an educational issue Stories that impart knowledge, new skills
or techniques
05
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WHO should tell your story?
Your chosen speaker plays a huge part in the success of a proposal. There are unlimited types
of speakers you could bring to the stage, but relevancy is key – not just to the idea,
but also the Bett audience.
Our visitors look to hear from:
Educationalists
Senior educational figures, education industry C-Suite figures with inspiring ideas and stories,
rising stars, high-achievers, mavericks and legends are always popular with our audience
Inspirational young people
Pupils and exceptional young people can help to communicate your story in a stand-out
way. Everyone at Bett is passionate about unlocking the potential in the next generation and
sometimes the best message comes from them
Celebrities who are passionate, or on an education mission
They have featured prominently at Bett in recent years but they are absolutely not a
requirement for securing a slot and most importantly they must be highly relevant
Thinkers & doers
This category includes minds from outside the industry, including philosophers and theorists,
but also creators, scientists, engineers, makers and creatives
Moderators
These are as important as speakers so we advise that all moderators/interviewers have
professional interview experience, preferably in a broadcast medium. They must also have
some relevance to the topic or interviewees
How many speakers on stage?
We recommend you have no more
than four people on stage at one
time (including the moderator
or interviewer).
06
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HOW do you want to tell your story?
The Bett audience wants to be inspired, sometimes challenged, and certainly entertained. This
is a global platform to share world class ideas and best practice.
We can’t stress enough how important it is to get the format and delivery of your session
exactly right. Different formats and delivery styles work better depending on the space.
We ask you to give this element great consideration and encourage you to be as creative and
innovative as you can, with how you wish to convey your idea.
Keynote-style presentation Performance piece
One or two people deliver a talk, with optional This could include musical, theatrical, poetry
presentation materials performances or real-time artistic projects
Structured debates & discussions Interactive/practical element
A structured panel session, with a professional Includes solo and team challenges,
moderator and no more than four people competitive elements, collaborative projects
Incisive interviews Live Q&A
Picking the brains of great leaders and icons Question and answer formats, with audience
with an education focus participation. Could include debate or
voting elements
Practical demonstration
These could be show-and-tell, or even involve
the audience
07www.bettshow.com/speakatbett
STEP 2
WHERE DOES
YOUR IDEA FIT?
08www.bettshow.com/speakatbett
the bett arena
BETT ARENA 15 MINS, OR 30 AUDIENCE CAPACITY THERE IS NO
MINS, OR 45 MINS UP TO 1,000, PLUS CHARGE FOR A
OVERFLOW IN THE TALK ON THIS
STREAMING STAGE
ZONE
The Arena should kindle the spark of passion in education
so great ideas can catch fire and travel the world.
This stage is for the superstars and we’re looking for around 50 pieces of content in total
from practitioners and organisations.
We choose keynote-style solo presentations, professionally conducted interviews with
high-profile guests, live performances and complex demonstrations, so we recommend
confident and experienced speakers. We have a skilled technical and stage crew to assist
with onsite delivery – so we’re open to all ideas.
Bett arena content guidelines:
■ All content must be original and fresh and created specifically for the Arena.
■ You, the session holder, are responsible for conception, creation and execution of
your session. However, all speaker confirmation/ changes must come through the
Bett Content Team.
■ If your idea is successful, you as the session host will be responsible for all logistical costs
(travel, accommodation, speaker fees).
■ All speakers need to attend a technical rehearsal the day before they are due to speak.
Note: Once all submissions are received, the Bett Content Team enter into a review process.
Due to a limited number of sessions, unfortunately we can only select those ideas we feel are
the most innovative and most relevant to our core audience.
09www.bettshow.com/speakatbett
Our sponsored stages at Bett 2019
SOLUTIONS 30 MINS, AUDIENCE PRICES VARY
DEN, SCHOOLS OR 20 MINS CAPACITY 50-200, BASED ON
THEATRE OR POST PLUS OVERFLOW SPONSORED
16 THEATRE AUDIENCE IN THE STAGE
STREAMING ZONE
SOLUTIONS DEN
This is a more informal space where educators and leaders can access solutions to specific
problems or challenges they face in their institutions today. The audience split is approximately
25% leaders, 40% teachers and 35% support services. £2,750 for an individual session.
SCHOOLS THEATRE
The stage for those who want to reach audiences working in Primary or Secondary education
(K-12). It attracts around 33% leaders, 60% educators and 7% support services – IT, Business
Management etc. £10,000 for an individual session.
POST 16 THEATRE
This is the stage for those who want to reach audiences working in Tertiary education.
We explore the topics and challenges relating to the handoff between Secondary education
and Further and Higher education. It attracts around 33% leaders, 60% educators and 7%
support services - IT, Business Management etc. £10,000 for an individual session.
“I am trying to forge a collaborative link between Ed tech companies-and_
schools - we need to work together to do a better job. This was my first time_
speaking at Bett, and it was a privilege and an honour, and I was flattered to be_
asked by Intel to tell an EdTech story from our- schools’ perspective”_
Ian Phillips, Assistant Head and Director of ICT, Haberdashers’ Aske’s Boys’ School
Session in 2018 - Sponsored by Intel Corporation.
10www.bettshow.com/speakatbett
Why be part of the sponsored stages?
Our vision for sponsored content opportunities in 2019 is to
provide the very best sessions that break down the ‘how to’ for
the audience and demonstrate the ROI of technology.
Visitors to our sponsored stages:
■ Visit nearly double the number of stands
■ Stay for longer, with nearly half visiting for two days, giving more opportunityfor in-depth
and meaningful conversations
■ Attend high quality sponsored content as much as ‘pure’ editorial content, it’s relevance to
them is the deciding factor
Sponsored stages content guidelines:
■ All content must be original and fresh, and delivered by a practitioner.
■ You, the session holder, are responsible for conception, creation and execution of
your session. However, all speaker confirmation/changes must come through the
Bett Content Team.
■ If your idea is successful, you as the session host will be responsible for all logistical costs
(travel, accommodation, speaker fees).
■ All speakers need to attend a technical rehearsal the day before they are due to speak.
Submit your idea through our online content portal content.bettshow.com and we’ll
come back to you with more information.
11www.bettshow.com/speakatbett
The Benefits of Sponsored Content in our Schools and Post 16 Theatres:
■ Each year the Bett Content Team conduct over 500 hours of industry research and we
actively share insights to brands and sponsors submitting proposals which can help to
improve their ROI
■ Gain insights on interactions from our award-winning event technology, these are coupled
with our data scans to give strong metrics that you can act upon in post event campaigns
■ Higher quality production including 1-2-1 guidance from the Bett Content Team and
enhanced A/V with technical rehearsal time and post event video content to ensure the best
possible session
The best content is delivered in the right environment. When
submitting your content idea feel free to propose where you think it
best fits but please be open to guidance from the Bett Content Team.
12www.bettshow.com/speakatbett
STEP 3
WRITE &
SUBMIT YOUR
PROPOSAL
13www.bettshow.com/speakatbett
This timeline illustrates the different deadlines and milestones
in the content selection and development process. If you
are unable to meet any of these deadlines, please contact a
member of the Bett Content Team to discuss your application.
PROPOSAL
DEADLINE
31
JULY
SUBMIT A PROPOSAL
All proposals must be submitted via content.bettshow.com.
Proposals submitted directly to the team will not be considered.
2018
EVALUATION
JULY All proposals are evaluated by the Bett Content Team. Each submission
is considered on the merit of its content or speaker. You may be
2018 contacted for more information and guided to the appropriate stage.
Commercial proposals may be discussed for the sponsored stages.
OFFERS
FROM A member of the Bett Content Team will contact you with an initial
JULY offer of a slot, subject to speakers being confirmed and session content
2018 agreed. Please be aware that the editorial Arena sessions are limited and
in high demand so some proposals may be offered a paid for slot on a
different stage if an Arena slot isn’t offered.
CONFIRMATION & ANNOUNCEMENT
Once offers are accepted, session content and speakers have been
FROM confirmed, and relevant visual assets have been received, we will
AUGUST
announce speakers on the relevant pages of bettshow.com and in
2018 marketing communications. We sometimes announce speakers while
session content is still in development.
Correct at time of print. Subject to change. 14www.bettshow.com/speakatbett
STEP 4
PREPARE FOR YOUR MOMENT IN
THE SPOTLIGHT
15www.bettshow.com/speakatbett
GET ADVICE AND SUPPORT
As sessions and speakers are announced, the Bett Content Team
AUGUST can help speakers in the development of their sessions. We can offer
2018
ONWARDS
guidance on presentation styles and techniques appropriate for each
space. The Speaker Logistics Team will work with each session holder
to assist with any technical requirements, and offer guidance on session
promotion before, and during the show.
PRESENTATION TIME
SHOW It’s show time! This is the moment where your months of hard work
pay off. On-site, the Bett Content Team are there all the way, right to
TIME the moment you step out on that stage, secure in the knowledge that
you’re about to deliver the best presentation possible. Enjoy it!
16www.bettshow.com/speakatbett
Ready to submit your content idea
for Bett 2019?
Simply complete the online content form:
content.bettshow.com.
The deadline for submissions is 31 July 2018.
For enquiries please contact:
content@bettshow.comwww.bettshow.com/speakatbett
bett summits
Each of the international events in our Bett Global Series are made up of two
component parts – a leadership summit and an exhibition.
The leadership summit is for regional education ministers and influencers,
complete with inspirational talks celebrating best practice and success stories. This
is accompanied by an expo floor of leading companies showcasing their inventive
edtech products and services. On the expo floor there are two small stages for
sponsored sessions, exploring some of the major challenges and innovations
coming to the forefront in the regions they are based in.
The same standards apply to these events as per London and we are keen to hear
as many ideas as possible and where relevant to connect practitioners and brands
to ensure the best overall experience for our visitors.
A limited number of sponsorship opportunities exist within the events and more
information on these can be shared by emailing content@bettshow.com.
For further information about our Bett Global Series visit bettglobalseries.com.
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