Brand Intelligence Software Category - SUMMER 2021 Customer Success Report - FeaturedCustomers
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SUMMER 2021
Customer Success Report
Brand Intelligence
Software Category
Brand Intelligence Software
Category
A business or brand’s customers talk about a brand online, which
makes it important for the company to monitor these conversations
so they can understand what their audience wants. By gathering data
on brand intelligence, you can build a clear picture of how your
consumers talk, think and feel about your brand. Further, you can use
the insights to improve your products, refine your brand message
and get an edge over competitors.
Brand intelligence software helps you to collect and interpret data to
comprehend your audience’s sentiment. It enables you to track online
conversations so you can learn about your customers’ feelings toward
your brand. The platform allows you to collect brand intelligence data
from sources such as blogs, social media, industry forums, third-party
reviews, news outlets, etc.
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 2
Award Levels
Customer Success Report
Ranking Methodology
The FeaturedCustomers Customer Success ranking is based on
data from our customer reference platform, market presence,
MARKET LEADER
web presence, & social presence as well as additional data
Vendor on FeaturedCustomers.com with
aggregated from online sources and media properties. Our
substantial customer base & market
ranking engine applies an algorithm to all data collected to
share. Leaders have the highest ratio of
calculate the final Customer Success Report rankings.
customer success content, content
quality score, and social media presence
The overall Customer Success ranking is a weighted average
relative to company size.
based on 3 parts:
CONTENT SCORE
●
Total # of vendor generated customer references (case studies,
success stories, testimonials, and customer videos)
●
Customer reference rating score
TOP PERFORMER
●
Year-over-year change in amount of customer references on
Vendor on FeaturedCustomers.com with
FeaturedCustomers platform
significant market presence and
●
Total # of profile views on FeaturedCustomers platform resources and enough customer
●
Total # of customer reference views on FeaturedCustomers reference content to validate their vision.
Top Performer's products are highly rated
platform
by its customers but have not achieved
MARKET PRESENCE SCORE the customer base and scale of a Market
●
Leader.
Social media followers including LinkedIn, Twitter, & Facebook
●
Vendor momentum based on web traffic and search trends
●
Organic SEO key term rankings
●
Company presence including # of press mentions
COMPANY SCORE
RISING STAR
●
Total # of employees (based on social media and public
Vendor on FeaturedCustomers.com that
resources)
does not have the market presence of
●
Year-over-year change in # of employees over past 12 months Market Leaders or Top Performers, but
●
Glassdoor ranking understands where the market is going
and has disruptive technology. Rising
●
Venture capital raised
Stars have been around long enough to
establish momentum and a minimum
amount of customer reference content
along with a growing social presence.
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 32021 Customer Success Awards
Check out this list of the highest rated Brand Intelligence Software based on
the FeaturedCustomers Customer Success Report.
* Companies listed in alphabetical order
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 42021
SUMMER 2021
Brand Intelligence
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 5149
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Total Customer References
Featured Testimonials
ABOUT BRANDWATCH
The beauty of Brandwatch is that we feel the love or the hate very quickly –
instantly in fact. This gives a good measure of how our output is received, so
the digital world is fast becoming a proxy for our broadcasts.
FARES GHNEIM
COMMUNICATIONS MANAGER, SKY NEWS ARABIA
Brandwatch is the world’s leading
social intelligence company.
Brandwatch Analytics and Vizia
Brandwatch helps us measure how many people are currently talking about
products fuel smarter decision
an issue. This allows us to gauge how big the impact is. We can then be
making around the world. The
Brandwatch Analytics platform
proactive with our updates and any communications with passengers.
gathers millions of online PRISCILLA CHOK
DIGITAL MARKETING MANAGER, CATHAY PACIFIC
conversations every day and
provides users with the tools to
analyze them, empowering the
world’s most admired brands and Brandwatch Consumer Research has assisted us in our pitches. We are able to pull out all kinds of insights on what people
are saying, if it is positive or negative, if there are any specific mentions of a product or service, and lots more. In the case of
agencies to make insightful, the pandemic, we were able to provide insights used in pitches, showing that consumers are listening to radio from home.
data-driven business decisions. We were able to provide our clients with both insights and proposals that gave them the confidence to advertise with us.
Vizia distributes visually-engaging PUTRA PRIYANDARA
insights to the physical places COMMAND CENTRE LEAD, MAHAKA RADIO INTEGRA
where the action happens.
Brandwatch is whatever you want it to be. If I want to use Brandwatch to inform B2B content,
to look at how people are finding the customer experience or to optimize traditional media, I
can. It’s an analyst’s tool and it’s flexible. If you look at Brandwatch as unstructured social
media data, it opens up the possibilities.
JEFF MELTON
EXECUTIVE MANAGING DIRECTOR, RF|BINDER
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 6158
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Featured Testimonials
ABOUT SOCIALBAKERS Socialbakers is an invaluable asset for competitive reporting. We are able to easily get an
overview of the marketplace and identify best performing content from our immediate
competitors as well as top social media brands within our market so we always know where we
stand.
ROD STROTHER
VP OF DIGITAL EXPERIENCE, STARHUB
Socialbakers is a trusted social
marketing partner to 1000's of
enterprise brands and SMBs. Its AI
Socialbakers has developed a cutting edge platform that does just that. Analytics PRO allows
unified marketing platform helps
brands to compare their social media efforts to other competitors in their industry. This gives
brands ensure their investment in our clients a competitive edge for their business resulting in increased customer acquisition
social delivers measurable rates, augmented customer relationships, and higher levels of brand awareness.
business outcomes. Clients reach TY DOWNING
business targets faster with CHIEF EXECUTIVE OFFICER, SAYITSOCIAL
advanced marketing solutions fed
by the industry's deepest data-set.
Marketers can understand their Socialbakers enables us to understand our social channels’ competitive status in the shortest
audiences, validate influencers, time under one dashboard. We’re able to monitor what’s generating the most interactions
gain market intelligence, create quickly, and can spend more time on creating great content instead of on gathering the data.
and publish content, monitor JEFF LEE
conversations, care for customers, HEAD OF GLOBAL SOCIAL MEDIA AND INFLUENCER MARKETING, ASUS
and measure the business impact -
all in one place.
Socialbakers Analytics equips us with the KPIs and metrics we need to meaningfully evaluate our
performance across social channels and countries, generating valuable feedback and local
intelligence so we can focus on continuous improvement in our markets.
SEBASTIAN BLANCK
DIGITAL MARKETING SPECIALIST, JÄGERMEISTER
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 7232
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Total Customer References
Featured Testimonials
ABOUT SPROUT SOCIAL Sprout's analytics let us see what is working–we can listen better to our customers and react
appropriately. It's an incredible platform to get a macro look at what's happening with your
brand's voice in the social space. It aggregates that information and really creates one solid
picture for us to understand the feedback loop.
NICOLE PORTWOOD
VICE PRESIDENT, BRAND MARKETING, TITO'S HANDMADE VODKA
Sprout Social is a social media
management tool created to help
businesses grow their social media Every day I go in and I scroll through my message inbox, And I can see everything. I can see if a person sent
presence. The web application a private message about something and we still haven’t responded. I’ll then create a task and assign it to the
integrates with multiple social right person. I like the fact that if you’ve taken action on a comment or something, you can check it off to let
someone know it’s taken care of. Everyone knows what’s done and what needs their attention.
networks where consumers are
MARY CROTTY
engaging with businesses and
MARKETING COMMUNICATIONS AND PUBLIC RELATIONS CONSULTANT, STEWARD HEALTH
brands. The application also offers CARE
team or individual engagement
and publishing tools with in-depth
analytics, brand monitoring, Before Sprout, our customer service team would just go into each platform and manually find and respond to as many
customer concerns/issues as they could. It was difficult for us to get to every request. With Sprout and the Smart Inbox, we
competitive insights and social
can see and manage all our messages in one place—rather than having three separate people in three separate platforms,
CRM features. Sprout Social is for different purposes. Now every message gets a response and nothing falls through the cracks.
known for its intuitive, easy-to-use ELISE SABAK
web and mobile platforms. SOCIAL MEDIA COORDINATOR, ADORE ME
We’re finding the Suggested Reply function to be a really valuable addition to the
Sprout platform. It enables us to respond more quickly to more of our fans and
followers, but at the same time, still allows for customization and a personal response.
MATT COURTOY
SOCIAL MEDIA MANAGER, CARVEL
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 845
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Featured Testimonials
ABOUT TALKWALKER The Talkwalker AI Engine is bringing added value in data processing and analysis, confirming Talkwalker's vision to offer a
product with more and better features. Faced with an ever growing volume of data, it's crucial to drive the digital strategy of
our customers with accurate and relevant data. The Talkwalker AI Engine allows us to get qualified data with minimal
effort. Having tested this feature, it would be difficult to live without.
MARTIAL ROUSSET
DIGITAL MANAGER, ENOV
Talkwalker is an easy to use and
incredibly powerful social media
Talkwalker's new machine learning capabilities are great for the media monitoring industry and more important, give
monitoring and analytics tool. It Talkwalker first-mover advantage in artificial intelligence for the media space. The training dataset they're building has a
delivers high value insights in a distinct advantage - motivated, highly-qualified users doing annotation of media and sentiment. This is in contrast to more
general projects where you don't have the core customer providing the training data, leading to less useful results. That
user-friendly dashboard
data is the future of media monitoring.
recommended by agencies and
CHRISTOPHER S. PENN
brands worldwide. With a focus on CO-FOUNDER AND CHIEF INNOVATOR, TRUST INSIGHTS
big data crawling, the Talkwalker
search index is one of the largest,
covering over 150 million sources
What really stands out is how easy it is to use and how quickly we can create top quality
in 187 languages. The dashboard is
monitoring reports that we can present to clients. My team of analytics experts learned how to
extremely user-friendly and use the platform in a matter of days and the easy reporting functions have saved the account
features intuitive filters and teams perhaps even days of time.
reporting functionalities. NICOLE MOREO
DIRECTOR OF RESEARCH AND INSIGHTS, PEPPERCOMM
Fundamentally, good social listening is about having great data coverage and in-depth analytics.
Talkwalker is hands down the best platform I’ve found for both these elements. I’m able to uncover trends,
discussions and insights that remain hidden when I test other providers. It’s an invaluable tool for my
business and I’d recommend it to anyone who wants to get the best possible understanding of what’s being
said online.
MICHAEL BERLAND
CHEIF EXECUTIVE OFFICER, BERLAND STRATEGY & ANALYTICS
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 92021
SUMMER 2021
Brand Intelligence
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1043
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Total Customer References
Featured Testimonials
ABOUT ATTEST As DogBuddy grows at an increasingly fast pace, we need to work quickly and efficiently to spot shifts in our market and
validate business decisions. We don’t have time to waste by waiting around for results. Using Attest to track key metrics
important to our business - across multiple markets each quarter - we’ve been able rely on consistent, quality and timely
data. The results show clear changes in each of our markets; from consumer perception to brand sentiment. We get rich,
insightful data on a regular basis, so we’re free to get on with building the strategies and campaigns we’re confident will
work.
SIMON GOBLE
Attest is a global survey platform CHIEF MARKETING OFFICER, DOGBUDDY
designed for ambitious marketers
that aren’t experts in doing
research, but do need answers - Because of Attest, Little Dish has a much more in-depth understanding of our
fast. their survey platform
campaign effectiveness and can better learn how to best drive brand
connects you to 100 million
awareness and growth easily and with agility.
consumers across 46 countries,
making asking consumers CLEM ELPHINSTONE
MARKETING MANAGER, LITTLE DISH
questions and getting answers fast,
easy, and scalable. Data-driven
marketers use Attest to get under
A business like ours thrives on live, accurate and speedy data but until we discovered Attest we found it really difficult to
the skin of their target audiences,
make decisions about creative work. We either had to divert our development team’s time and resources to set up A/B tests
understand brand health, track the (which rarely delivered the sort of on-the-fly data we required), or we had to spin up expensive and time consuming
competition, test ideas and consumer surveys and focus group activity, or we had to accept our own subjective view. Since we have started working
with Attest we find we can make faster, more accurate decisions and can be more confident that the creative work we have
creative, and ultimately break new produced is well received. I’m really excited to further broaden the use case for the platform around the business.
ground. Attest helps marketers
ANTHONY CLARKE-COWELL
discover something new, as often HEAD OF COMMUNICATIONS, HOLIDAY EXTRAS
as they want.
LIDA has been using Attest for a range of consumer research needs spanning multiple
categories and demographic groups. We have been impressed by both the consistently high
quality of the results as well as the quick turnaround times meaning we can source reliable
consumer insight for our clients faster and with greater power than ever.
OLI KUNZE
HEAD OF COMMERCIAL CONSUMER INSIGHT, LIDA
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1148
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Featured Testimonials
ABOUT LAUNCHMETRICS
We love the new drag and drop content creation feature. It allows us to
include our personal touch and also provides the freedom to apply the
branding of our partners when needed.
Launchmetrics is a Marketing
NATALIA KIRSCH
Platform and Analytics Solution to
COMMUNICATIONS MANAGER, FASHION COUNCIL GERMANY
help Fashion, Luxury and
Cosmetics professionals, discover,
activate and measure the voices
that matter. The company works Incorporating Launchmetrics has been a success. Their platform has allowed
with over 1,000 brands as well as us to automate and digitize all PR tasks, from databases to reports.
partners like IMG, the Council of BEGOÑA BLANCO
Fashion Designers of America, the PR MANAGER SPAIN, ADIDAS
British Fashion Council, Pitti
Immagine, Camera Nazionale della
Moda Italiana and Google, to
Launchmetrics is a 360° solution, complete and efficient, allowing our teams
accelerate their business and build
to respond strategically to all the problems of a PR department; from sample
lasting exposure. The company’s
industry communities GPS Radar &
trafficking to the coordination of physical events and media monitoring too.
Style Coalition bring together over ANTHONY BENAICHE
INTERNATIONAL PUBLIC RELATIONS MANAGER, PACO RABANNE
50,000 influencers, editors, buyers
and more to share content, events,
news, images and more.
As one of the early adopters, we started tracking our earned coverage across multiple platforms
using this product. We were able to increase coverage and drive actionable insights by KOLs
and posts. I also enjoy reading their blogs and whitepapers as they are definitely thought
leaders in the space.
LISA (XIANG) LI
MARKETING & COMMUNICATIONS DIRECTOR, BENEFIT COSMETICS
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 12101
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Featured Testimonials
ABOUT MENTION
We use Mention’s Feed feature every day to ensure we’re checking in on who
and what is being said about our brand. Our aim is to never let a
conversation go unread.
ASHTON EGNER
Mention is the leading tool for
COMMUNICATIONS MANAGER, KIIROO
brand monitoring, social listening
and reputation management for
enterprises and agencies. From
social media to PR mentions, user We currently use Mention to monitor in real-time what others are saying
reviews to blog comments, leading about us and our campuses – good and bad – so we can be more aware,
brands choose Mention to track responsive, and proactive.
the most important conversations
MICHELLE GOODE
about their brand, competitors, DIGITAL AND SOCIAL MEDIA DIRECTOR, MINNESOTA STATE COLLEGES AND UNIVERSITIES
and industry across the web. Over
750,000+ professionals using the
app in 150+ countries, including
Sometimes Mention catches things before any of the social media sites notify
Spotify, Lamborghini, MIT,
Microsoft, and more. Mention me, which is incredible. I can't spend my entire day monitoring social media.
helps the world’s best brands So I really rely on my Mention alerts.
make better business decisions. JACQUELINE HALLOCK
Manage, listen, engage and analyze DIRECTOR OF MARKETING, CHAMPLAIN NATIONAL BANK
real-time alerts from one simple
dashboard.
We compared many different monitoring tools, and Mention has the
best design, UX, support, and it’s by far the easiest to use.
MICHAEL BARÓN
BBDO
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1311
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Featured Testimonials
ABOUT MOAT
Moat Yield Intelligence helps maximize our inventory down to the impression,
while ensuring that we provide a brand-safe experience for our clients.
DAVE GIUMARA
GLOBAL HEAD OF DIGITAL AD TRAFFICKING & TECHNOLOGY, BLOOMBERG MEDIA GROUP
Moat is a global analytics provider
focused on making brands and Moat Yield Intelligence is a tool that allows us to offer deeper intelligence,
publishers more effective. From
performance, and optimization of our inventory, ultimately resulting in
real-time attention metrics and
increased return for our marketing partners.
intelligence to cross-platform
measurement and new currencies, RYAN PAULEY
CHIEF REVENUE OFFICER, VOX MEDIA
Moat offers solutions that make
branding and storytelling work
better. Its products include Moat
Pro, which provides users with Integrating capabilities [with Moat by Oracle Data Cloud] really gives brands
detailed snapshots of ad activity on unprecedented visibility and new-found capabilities that will help make
the web, and Moat Analytics, a smarter decisions.
measurement platform that goes
SEAN MULLER
beyond traditional metrics like CHIEF EXECUTIVE OFFICER, ISPOT.TV
impressions or clicks to focus on
attention. Moat was acquired by
Oracle in 2017 and remains an
We are excited to work with Moat Reach to combine our person-level, second-by-second TV
independent platform within
attention data with their digital attention metrics. Attention is the most valuable resource to
Oracle Data Cloud, which uses data measure campaign engagement, and Moat Reach, with TVision data, allows brands and
and analytics to enhance media for advertisers to drive the most value from their ad budgets.
leading marketers and publishers. YAN LIU
The largest brands and publishers CHIEF EXECUTIVE OFFICER AND CO-FOUNDER, TVISION
in the world rely on Moat as a
trusted partner.
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 142021
SUMMER 2021
Brand Intelligence
Software Category
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1539
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Total Customer References
Featured Testimonials
ABOUT AWARIO At first I was skeptical, but now I have to say that this is incredible. If you know what to search
for, you can easily start conversations with many potential clients. When you use it, make sure
you use Boolean Search or "advanced search". If you don't know programming, ask around, or
play with it, or just ask Awario for help. The real magic is in the advanced search!
MILES SEBESTA
WEB TECHNOLOGY CONSULTANT, GEEKWISE ACADEMY
Awario is a social listening tool that
gives brands access to data that
matters to their business: insights This product is unbelievable. Awario cuts research time by 90% and makes life so much easier to put
on their customers, market, and everything in perspective. This tool shows the BIGGER PICTURE. Competitor research, hashtag research and
competitors. It's developed by a identifying trends are just a part of my initial discovery and mixing and matching data looks like there are
other hidden gems lurking around. I'm just on my 2nd day of discovery. This is industry grade stuff!
bootstrapped company
ANTON SHEKER
headquartered in Belarus with
MANAGING DIRECTOR, SULIT.PH
offices in Cyprus and California.
Awario is a social media
monitoring app that will help any
As Awario is also monitoring websites and news/blogs, we were able to catch sight of the big
business get related updates in no
media telling about GivingTuesday in the Netherlands. This feature helped us to spot the media
time.
that mentioned our movement, and we connected with them quite quickly. These interactions
resulted in several interviews on television & radio.
JORDAN VAN BERGEN
GLOBAL LEADER, #GIVINGTUESDAYNL
Awario is a must-have for SEO and customer service. Why SEO? It shows you the easiest places on the web to get quality
backlinks! Go to the places talking about your business and engage the conversation. For customer service - you have an
opportunity to speak to dissatisfied customers who are voicing their concerns. Awario provides opportunities for crucial
product feedback and encourages people who are speaking positively about your product. This will make them feel
affirmed in their decision to speak in support for what you do, and that they are a customer that is cared for by your team.
KYLE LAWRENCE
CO-OWNER & DEVELOPER, DESIGN & DEVELOP
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1666
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Featured Testimonials
ABOUT BRAND24 The user interface of this tool is brilliant and really intuitive and being able to compare projects
to work out share of voice is extremely useful. The fact that it can also be used as a sentiment
tracker and an influencer sourcing tool makes it extremely good value for [the] money.
ANNA CORBETT
HEAD OF SOCIAL MEDIA, TOGETHER AGENCY
Brand24 is an award-winning app
that helps you track & engage
people talking about your
company. Thousands of brands of Brand24 leads us to people who are on the lookout for team collaboration
all sizes (including Intel, IKEA, H&M, platforms, productivity apps, time trackers, bug tracking tools, etc. If we know
GlaxoSmithKline, Carlsberg) use that our product can solve someone’s problem, we suggest it immediately.
Brand24 to identify and analyze
MAGDA WERMINSKA
online conversations about their HEAD OF MARKETING, FUTURAMO
brands, products and competitors.
Brand24 provides a reliable, easy
to use, and affordable solution that
I have been working with Brand24 since their Beta version and I continue to recommend their
allows you to both track and
platform to clients today without hesitation. Its sophisticated, yet easy-to-use platform allows
engage online conversations you to discover what people are saying about your brand anywhere online, in real time.
relevant to your business.
PATRICIA CUNNINGHAM
ACCOUNT MANAGER, BARKER NYC
I love the Brand24 tool. In addition to being able to see all mentions of my
name and brand online, it also provides me the opportunity to get
notifications on other brands and keywords I want to follow.
MELONIE DODARO
SOCIAL MEDIA EXPERT & CHIEF EXECUTIVE OFFICER, TOP DOG SOCIAL MEDIA
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
Brand Intelligence Software Category 1724
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Featured Testimonials
ABOUT UPWAVE
[Upwave] allowed me to get feedback straight from potential customers
affordably, and informed an important decision for my small business.
RYAN FLEMING
FOUNDER, SLIPSTREAM DC
Upwave sells Brand Intelligence to
the world’s leading brands. Their
technology-driven solutions
include Market Research and Ad [Upwave]'s customer service is far beyond any other market research
Measurement. Brands use option I've used, and it's fast and incredibly simple.
Upwave’s platform to talk to
BEV EMERSON
customers after every touchpoint: PRESIDENT, OLIVE TREE PRODUCT DEVELOPMENT
ad impressions, site visits, online &
offline purchases. They track tens
of billions of consumer
[Upwave] was incredible! Easy to use service, quick turn-around, and
touchpoints per month. They use
that data to hyper-target consumer amazing customer service. Can't ask for more.
interviews across their proprietary IVANA SAVIC
publisher network, which reaches USER RESEARCHER, GILD
hundreds of millions of people
every month. Upwave was
launched in Y Combinator and has
Upwave’s unique solution breaks the mold of standard brand equity
raised Seed & Series A funding
measurement. Their solutions and willingness to innovate provide great value
from SoftTech, Bloomberg Beta,
IDG Ventures, and PivotNorth. The
to my clients.
company is based in San Francisco. MELISSA SCARLINO
DIRECTOR, RESEARCH & ANALYTICS, UNIVERSAL MCCANN
TRUSTED BY
SUMMER 2021 CUSTOMER SUCCESS REPORT
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