Brands update: Recent coverage of the fast food, pharma, tech & auto industries - Sept 2020 - NewsWhip

Brands update:
Recent coverage of the
fast food, pharma, tech
& auto industries

 1

Sept 2020

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Table of contents

 INTRODUCTION TECHNOLOGY BRANDS
1. Brands update 11. Most engaged brands
 Exploring brand industries (p. 3) Top technology brands measured by total
 engagements with all web articles (p. 17)
 FAST FOOD BRANDS
 12. Top articles
2. Most engaged brands The most engaged individual articles referencing
 Top fast food brands measured by total technology brands (p. 18)
 engagements with all web articles (p. 5)
 13. Top Facebook posts
3. Top articles The most engaged individual Facebook posts
 The most engaged individual articles referencing referencing technology brands (p. 19)
 fast food brands (p. 6)
 14. Key takeaways
4. Top Facebook posts A summary of the report and of our key findings on
 The most engaged individual Facebook posts the topic (p. 21)
 referencing fast food brands (p. 7)

PHARMACEUTICAL BRANDS

5. Most engaged brands
 Top pharmaceutical brands measured by total
 engagements with all web articles (p. 9)

6. Top articles
 The most engaged individual articles referencing
 i
 pharmaceutical brands (p. 10)

7. Top Facebook posts WHAT YOU WILL LEARN IN
 The most engaged individual Facebook posts
 referencing pharmaceutical brands (p. 11) THIS REPORT

 • The brands most cited across fast
AUTOMOBILE BRANDS
 food, pharmaceutical, technology,
8. Most engaged brands and automobile verticals
 Top automobile brands measured by total
 engagements with all web articles (p. 13) • The top web articles about brands
 across industries
9. Top articles
 The most engaged individual articles referencing • The top Facebook posts about brands
 automobile brands (p. 14) across industries

10. Top Facebook posts
 The most engaged individual Facebook posts
 referencing automobile brands (p. 15)

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 2

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Brands update

More attention has shifted to Brands across all industries have been impacted, but some
brands as the world looks forward are repositioning themselves to best meet their customers’
to recovering from the many new needs, such as Chipotle expanding drive-thrus
complications of the coronavirus (“Chipotlanes”) or Yum! Brands reporting that its Taco Bell,
pandemic, and contends with an Pizza Hut and KFC restaurants earned $3.5 billion solely from
environment of racial inequity.
 digital orders from April through June.
The actions of industry-leading
brands are magnified, and
 The opposite is true with some brands, especially
potentially vulnerable to scrutiny,
 automakers, who see significant challenges ahead. The
as customers digitally seek
 hesitancy toward public transportation that normally would
information and connection.
 have bolstered new car sales is moot as auto plants resume
 production after extended periods of quarantines,
 lockdowns, and high national unemployment.

 This report will analyze how some of the top brands in fast
 food, pharmaceutical, tech, and automobile industries have
 fared more recently in the press between the beginning of
 June and the end of August.

 3

Brands update:
Fast food brands

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BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Fast food:
Most engaged brands

Starbucks was the fast food brand that While the top ten brands each generated well
generated the most reactions among major over 1 million engagements from articles dis-
fast food brands, with stories about the cussing them, not all of the context surrounding
brand exceeding 19 million engagements the mentions are considered positive.
between June and August.
 This was especially the case for Starbucks, even
The gap was sizable between the brand though its economic performance positioned
generating the most reactions and the rest on the brand at no. 2 in QSR Magazine’s top 50
the top ten list below. Wendy’s and Chick-fil-A
 rankings for 2020 before the pandemic began.
followed with 11.8 million and 7.4 million Much of the engagement related to Starbucks,
engagements respectively. for example, had to do with articles that stated
 the brand temporarily barred staff from wearing
 Black Lives Matter attire.

 Fast food brands by engagement with articles (Facebook, Twitter, Pinterest)

 Starbucks 19,133,026

 Wendy's 11,786,349

 Chick-fil-A 7,370,363

 Taco Bell 5,901,775

 McDonald's 5,315,681

 Dunkin' 4,440,105

 Pizza Hut 4,372,541

 Chipotle 3,633,883

 Burger King 1,903,512

 KFC 1,332,604

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 5

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Fast food brands:
Most engaging articles

As mentioned, although articles referencing Other articles cited fast food restaurants in
Starbucks drove the most engagement for a connection to crime scenes. For Wendy’s in
fast food brand, the top articles were critical. particular this was the case after Rayshard
 Brooks was killed by police in a parking lot and
The top article, from The Hill, which had 2.9 there were subsequent riots at the location.
million engagements focused on Starbucks’ ban Chipotle too had a high-profile article, from
of Black Lives Matter apparel. One article from NBC News, about an incident that occurred
CNN covered the brand reversing its decision but outside the restaurant.
it generated only a fraction of the engagement.
 Chick-fil-A was the only restaurant during this
For brands such as Taco Bell, Pizza Hut, and time period to have articles discuss statements
Wendy’s, there were some unexpected made by its CEO Dan Cathy. An article from
mentions. News about the political donations Babylon Bee, a satirical site, that had 1.5 million
made by a franchisee, who owns multiple engagements imagined a satirized version of the
restaurants, was the dominant narrative CEO’s statements against racism.
associated with the brands.

 Most engaged articles mentioning fast food brands

 Website Headline Engagement

 thehill.com Starbucks bans employees from wearing anything in support of 2,862,459
 Black Lives Matter

 foxbusiness.com Taco Bell, Pizza Hut, Wendy's franchisee gives $200K more to Trump 2,069,694
 reelection campaign

 msn.com Starbucks bans employees from wearing anything in support of 1,496,480
 Black Lives Matter

 babylonbee.com Chick-Fil-A Now Open On Sunday But Only For Black People 1,485,654

 msn.com Taco Bell, Pizza Hut, Wendy's franchisee gives $200K more to Trump 1,384,612
 reelection campaign

 dailywire.com Rioters Torch Justice Center In Seattle, Attack Stores At Apartment 997,939
 Complex, Hit Store Owners

 forbes.com Starbucks Flips: Employees Can Now Wear Black Lives Matter Attire 974,784

 nbcnews.com Couple who pulled guns on Black mother and daughters charged 764,515
 with felony assault

 theblaze.com Chick-fil-A CEO suggests white people shine the shoes of black 749,208
 people to express 'shame' over racism

 cnn.com Starbucks reverses its stance and will now let baristas wear 'Black 593,763
 Lives Matter' apparel

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 6

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Fast food brands:
Most engaging Facebook posts

While a few of these themes carried over Black Lives Matter and police posts came to a
to Facebook, the top posts about fast food bit of a clash. There were several posts focused
brands tended to carry a very different tone. on Chick-fil-A CEO Dan Cathy’s statements in
 response to racial injustice. On the other end,
The top post from Tasty dished on how to order there were also posts about a cop sharing a
from the secret Starbucks menu and The Dodo’s Chick-fil-A meal with a homeless person. Then
video featured, possibly, the smallest Chick-fil-A there was Peggy Hubbard’s post about the death
fan. Each of the videos generated more than of Rayshard Brooks, which occurred in a Wendy’s
200k engagements. There were also a few
 parking lot.
nostalgic posts about a McDonald’s commercial
from the past and Miranda Lambert reminiscing
about childhood Dairy Queen blizzard drinks.

 Most engaged Facebook posts mentioning fast food brands

 Facebook Page Post Type Summary Of Post Engagement
 Tasty Native Here's how to order your next Starbucks specialty. Thanks to: 317,612
 Video instagram.com/samthebarista_

 The Dodo Native This woman takes her rescue squirrel to Chick-fil-A every 248,916
 Video morning 

 Breitbart Photo After calling for whites to repent for racism, Chick-fil-a’s CEO 160,153
 Dan Cathy got down and shined rapper Lecrae’s shoes on
 stage in front of the video broadcast.

 Peggy Hubbard Photo He was out on COV19 release. he was passed out drunk in a 127,694
 Wendy's restaurant drive thru. He resisted arrest. He some
 how got a hold of a police officer's tazer […]

 FOX 13 News - Link A bystander watched the deputy get out of his patrol car and 109,873
 Tampa Bay pull up a chair next to a homeless man. He then handed him
 some Chick-fil-A and the two enjoyed a meal together […]

 The Daily Show Native From Starbucks to the golf course to dollar stores, White 97,367
 Video people are unnecessarily calling the cops on Black people. […]

 The Young Turks Native Taco Bell Worker Says He Was Fired For Wearing Black Lives 88,137
 Video Matter Mask #TacoBell #BLM #BlackLivesMatter

 Open Court Native Larry Bird Vs Michael Jordan - McDonald's Commercial Still the 88,057
 Video greatest commercial EVER!

 Miranda Photo […] Sometimes after school we got a Dairy Queen blizzard. 86,130
 Lambert (Can I get an amen on the Oreo blizzard anyone?) […]

 Fox News Link A photo of a Florida sheriff’s deputy and homeless man eating 78,087
 Chick-fil-A for lunch together has gone viral on social media
 with thousands of shares.

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 7

Brands update:
Pharmaceutical brands

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BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Pharmaceuticals:
Most engaged brands

Most of the most mentioned pharmaceutical The only other brand to generate more than a
brands are involved in treating COVID-19 or million engagements was Gilead, known for its
working to develop a vaccine. antiviral medication Remdesivir that is being
 used to treat COVID-19 patients.
While the clinical trial portion of vaccine
development in the U.S. consists of three Pfizer, who has already secured contracts to
phases, it typically takes several years to become supply doses to several countries once it is
a licensed vaccine. Moderna, whose vaccine is proven safe, just missed the 1 million mark,
currently in a phase 3 trial, generated more than by earning 980,000 engagements, related to
1.7 million reactions from articles it was its work to develop a vaccine in partnership
mentioned in between June and August. with BioNTech.

 Pharma brands by engagement with articles (Facebook, Twitter, Pinterest)

 Moderna 1,721,451

 Gilead 1,535,374

 Pfizer 980,205

 AstraZeneca 774,015

 BioNTech 354,041

 Novavax 339,924
 Johnson &
 235,220
 Johnson
 Bayer 160,545

 GSK 151,770

 Merck 103,080

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 9

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Pharmaceutical brands:
Most engaging articles

Drug pricing was the most popular topic Bill Gates was the only individual to appear
across pharmaceutical companies, which among brand headlines. The philanthropist
was mentioned in six of the top ten articles. discussed drug funding and lauded AstraZeneca
 and Novavax for developing more affordable
Gilead had some of the most high-profile vaccines. Engagement with this Gates article
mentions, all of which referred to the high could have deeper implications as the billionaire
price point of Remdesivir, including the no. has been the subject of several conspiracy
1 article from NBC News which had 494,000 theories this year.
engagements. The levels of engagement with
articles about pharmaceuticals greatly varied,
with the tenth ranked article from the New York
Times coming in at 56,000 reactions.

 Most engaged articles mentioning pharma brands

 Website Headline Engagement

 nbcnews.com Drug company to charge thousands for coronavirus treatment 494,110

 cnbc.com Gilead's coronavirus treatment remdesivir to cost $3,120 per U.S. 155,605
 patient with private insurance

 vox.com Bill Gates is spending $150 million to try to make a coronavirus 94,208
 vaccine as cheap as $3

 cnn.com Oxford's Covid-19 vaccine appears safe and induces immune 92,317
 response, early results suggest

 abcnews.go.com Moderna says everyone in coronavirus vaccine trial developed 89,017
 antibodies

 theweek.com Gilead's coronavirus drug remdesivir will cost over $3,000 80,642

 billmoyers.com Gilead Is Profiteering Off A COVID Drug We Already Paid For – 64,680
 BillMoyers.com

 reuters.com AstraZeneca agrees to supply Europe with 400 million doses of 58,768
 COVID-19 vaccine

 statnews.com A powerful law gives HHS the right to take control of remdesivir - 58,128
 STAT
 nytimes.com Some Vaccine Makers Say They Plan to Profit From Coronavirus 56,420
 Vaccine

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 10

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Pharmaceutical brands:
Most engaging Facebook posts

Engagement was significantly lower with It was also immediately apparent that posts
Facebook posts about pharmaceutical about drug pricing most often came from
companies, the top post receiving fewer Pages associated with democrats.
than 68,000 reactions.
 Six of the top ten posts came from the U.S.
The posts did have a tendency to refer to Senator Bernie Sanders or Bernie Sanders
multiple brands, with an emphasis on profit. Pages. An additional two top posts came from
 Occupy Democrats and Robert Reich.

 Most engaged Facebook posts mentioning pharma brands

 Facebook Page Post Type Summary Of Post Engagement

 U.S. Senator Link Gilead's coronavirus treatment remdesivir to cost $3,120 per 67,585
 Bernie Sanders U.S. patient with private insurance

 Occupy Link Drug company to charge thousands for coronavirus 52,586
 Democrats treatment

 U.S. Senator Link A powerful law gives HHS the right to take control of 52,551
 Bernie Sanders remdesivir - STAT

 Hashem Al- Photo This Week in Science (27 July – 2 August, 2020) 51,967
 Ghaili - Moderna’s Vaccine: https://bit.ly/30nt3Ei
 - BioNTech’s Vaccine: https://bit.ly/30mwFGg […]

 Bernie Sanders Link Pharmaceutical giants have added $51 billion to their market 50,774
 value in 2020 as they scramble to develop a coronavirus
 vaccine

 Bernie Sanders Link Pfizer CEO Says Companies Should Make Profit On Covid-19 40,769
 Vaccines

 Hashem Al- Native Moderna’s COVID-19 vaccine enters Phase 3, the final testing 37,448
 Ghaili Video stage.

 Bernie Sanders Status […] 91 corporations paid nothing in federal incomes taxes 33,641
 after making billions in profits, including: Amazon, Netflix,
 General Motors, Chevron, FedEx, Eli Lilly […]

 Bernie Sanders Status […] the CEO of Moderna became a billionaire overnight after 33,239
 his company received $483 million from the Trump
 Administration […] Gilead is charging over $3,000 for a
 COVID-19 drug that costs $10 to manufacture […]

 Robert Reich Link Trump has no problem letting billionaires profit off the 31,784
 pandemic | Robert Reich

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 11

Brands update:
Automobile brands

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BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Automobiles:
Most engaged brands

Ford and Tesla generated the most interest, The context, however, surrounding Ford
each of which had more than 4.3 million mentions between June and August centered
engagements, from articles mentioning on employee attitudes toward law enforcement
the top auto industry brands. rather than anything to do with the coronavirus.

Back in March, General Motors, Ford and Fiat General Motors ranked third among the brands,
Chrysler shut down U.S. factories to mitigate the with 1.6 million engagements. After this,
spread of the coronavirus. Most of the plants engagement significantly dropped off. Each of
remained closed for about two months, the other top brands tallied between 200,000
gradually reopening again in May. and 850,000 engagements.

 Automobile brands by engagement with articles (Facebook, Twitter, Pinterest)

 Ford 4,433,157

 Tesla 4,315,833

 General Motors 1,628,618

 Toyota 836,781

 Hyundai 723,385

 BMW 529,514

 Honda 511,822

 Chrysler 429,340
Nissan / Mitsubishi /
 402,037
 Renault
 Volkswagen 217,988

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 13

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Automobile brands:
Most engaging articles

Similar to fast food, much of the engagement Two of the top article mentions for Tesla focused
around articles about auto brands stemmed on subsidies as aid amid the pandemic. While
from articles focusing on racial tension. Tesla founder Elon Musk decried the funding an
 article from Forbes found the automaker
The top article about Ford, from Law benefited from the aid.
Enforcement Today, had more than 700,000
engagements. It pointed out that the Ford In other news, an article about Hyundai
Foundation donated to Black Lives Matter while performed rather well highlighting a well-loved
Ford still creates vehicles for police officers. albeit non-human patron. A dog that kept
Another article from Law Officer focused on visiting a Hyundai dealership became an
this aspect, but three other articles highlighted honorary member of staff, generating close
employees asking Ford to stop making cop cars. to 300,000 engagements.

 Most engaged articles mentioning automobile brands

 Website Headline Engagement

 lawenforcementtoday.co Ford Foundation donates millions to 'Defund the Police' while 711,361
 majority of police vehicles are made by Ford
 m
 boredpanda.com Stray Dog Keeps Visiting A Hyundai Dealership, They Give Him A 291,448
 Job And His Own Badge

 observer.com Elon Musk, Who Made $2 Billion This Week, Opposes More 203,973
 Stimulus For the Unemployed

 cnn.com The Dodge Durango Hellcat is a family SUV that can go 180 mph 203,478

 lawofficer.com Ford Employees Demand They Stop Making Police Cars 178,669

 theverge.com Ford employees ask the company to stop making police cars 161,969

 cnn.com Tesla is now worth more than Toyota, Disney and Coke 132,693

 forbes.com Elon Musk Is Government Subsidy Critic But Tesla’s Q2 Results 131,602
 Were Helped By Covid-19 Aid

 bluelivesmatter.blue Woke Ford Employees Demand Company Stop Selling Police 111,381
 Vehicles - The Police Tribune

 lawofficer.com Ford Foundation Is Donating Millions To ‘Defund The Police’ While 104,702
 Ford Motor Company Is Making Millions From The Police

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 14

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Automobile brands:
Most engaging Facebook posts

Facebook posts about auto brands generated The aforementioned story about the stray dog
fewer reactions than sharing web articles. visiting a Hyundai dealership also did well on
 Facebook with 38 percent of the total engage-
Among the top posts, however, Tesla received ments coming from Bored Panda’s own
attention for announcing its Cybertruck factory Facebook post.
would plant roots in Texas. Both President
Donald Trump and state governor Greg Abbott Additional topics covered in posts included
issued supportive statements. snapshots of classic cars and brand sponsor-
 ships, especially with the seventh through tenth
 ranked posts.

 Most engaged Facebook posts mentioning automobile brands

 Facebook Page Post Type Summary Of Post Engagement

 Donald J. Trump Status Great job by Elon Musk in agreeing to build, in TEXAS, what is 480,424
 expected to be the largest auto plant anywhere in the world.
 He kept his word to me. Texas & Tesla are big winners […]

 Bored Panda Link Stray dog keeps visiting a Hyundai dealership, they give him a 109,928
 job and his own badge:

 Greg Abbott Photo Tesla picks Texas for its Cybertruck factory. Thanks to Elon 99,875
 Musk and Tesla for embracing our great state. The Gigafactory
 will employee thousands of Texans and be a cornerstone for
 next generation innovation […]

 duPont Photo 2020 Ford Mustang Shelby GT500 69,777
 REGISTRY Now available on #dupontregistry
 : https://bit.ly/3g8RYQq

 Robert Reich Link Elon Musk Is A Government Subsidy Critic, But Tesla’s Q2 69,010
 Results Were Helped By Covid-19 Aid

 Bernie Sanders Embedded Sanders calls Elon Musk a 'hypocrite' for opposing new 68,100
 Video stimulus package

 Heacock Classic Photo So classy ( : @classicsociety247 and @marcopiper) […] 64,517
 #carsofinsta #carstagram #epiccars #carvintage #racecar
 #chevy #chevrolet #chevelle

 Fox News Link Corey LaJoie's Go Fas Racing Ford Mustang to run Trump 2020 63,962
 sponsorship in 9 races

 PGA TOUR Native Jon Rahm makes 66 foot putt to win the BMW Championship 58,277
 Video

 Brad Paisley Live Video Live From The Drive In at Nissan Stadium in Nashville, TN! 46,584

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 15

Brands update:
Technology brands

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16 www.newswhip.com
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BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Technology:
Most engaged brands

Social media platforms were the types of It is worth noting here that analysis of the top
technology brands to generate the strongest performing tech brands articles from social
reactions with web articles. media platforms will only include articles
 discussing algorithm or policy changes.
Facebook swept the top spot with 141 million
engagements. Twitter was not far behind with Among the other four tech brands on the list, e-
129 million. TikTok, Google, Reddit, and Snapchat commerce site and streaming service provider
were also among the six social platforms to Amazon was the next most engaged followed
make the top ten tech brands list. by Zoom. Apple and Microsoft were the only
 hardware companies to make the list.

 Tech brands by engagement with articles (Facebook, Twitter, Pinterest)

 Facebook 141,143,813

 Twitter 129,384,698

 TikTok 29,973,606

 Google 28,872,720

 Amazon 17,591,893

 Zoom 10,458,527

 Apple 6,190,675

 Microsoft 5,469,749

 Reddit 3,991,197

 Snapchat 2,634,757

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 17

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Technology brands:
Most engaging articles

The top tech brand articles largely focused Several other top articles came from NBC News,
on social media policy violations. with most focusing on the removal of content
 from Facebook, Snapchat, and Twitter.
The top NBC News article, which had more
than 2.5 million engagements, covered Facebook One type of content that was frequently
removing Trump ads from the platform for removed was disinformation, which ranged
content deemed to violate its “organized hate” from reporting on protests to controversial
policy. medical statements. Content from a group
 called America’s Frontline Doctors was removed
 from Facebook, YouTube, and Twitter.

 Most engaged articles mentioning tech brands

 Website Headline Engagement

 nbcnews.com Facebook removes Trump ads for violating 'organized hate' policy 2,534,296

 nytimes.com TikTok Teens and K-Pop Stans Say They Sunk Trump Rally 2,113,844

 nbcnews.com Twitter takes down Washington protest disinformation for bot- 1,736,365
 like behavior

 cnbc.com Trump says he will ban TikTok through an executive action 1,566,219

 nbcnews.com Snapchat to stop promoting Trump's content 1,244,262

 nydailynews.com Viral sensation Dr. Stella Immanuel says Jesus will destroy 1,066,032
 Facebook if her COVID video doesn’t go back up

 nbcnews.com Facebook removes hundreds of QAnon groups, thousands of ads 1,045,548

 huffpost.com How Quack Doctors And Powerful GOP Operatives Spread 953,080
 Misinformation To Millions

 publishedreporter.com Group of “America’s Frontline Doctors,” Hold Press Conference at 920,952
 Capitol Hill About COVID-19 Calling Out “Massive Disinformation
 Campaign”

 breitbart.com Facebook, Google/YouTube, Twitter Censor Viral Video of Doctors' 711,253
 Capitol Hill Coronavirus Press Conference

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 18

BRANDS UPDATE: FAST FOOD, PHARMA, AUTO, & TECH

Technology brands:
Most engaging Facebook posts

The top Facebook posts followed many of Twitter trends were also a topic that was
the themes observed in top articles around discussed, including a criticism from President
removal of content. Trump and Ben Shapiro.

The key difference was that many of the top Aside from questions about what content is
posts framed the issue as censorship. The appropriate to promote, there was one post
majority of the posts received more than from AARP advising seniors to use Zoom to
200,000 reactions and came from conservative stay connected with grandchildren while social
Facebook Pages including the Hodgetwins, distancing, which had about 150,000 reactions.
Candace Owens, and Dan Bongino.

 Most engaged Facebook posts mentioning tech brands

 Facebook Page Post Type Summary Of Post Engagement

 Donald J. Trump Status So disgusting to watch Twitter’s so-called “Trending”, where 367,740
 sooo many trends are about me, and never a good one. They
 look for anything they can find, make it as bad as possible […]

 The Hodgetwins Native FB HAS TAKEN THIS DOWN TWICE!!!! WE NEED AN 365,038
 Video EXPLANATION NOW!!! EVERY AMERICAN NEEDS TO SEE THIS!!!

 Candace Owens Photo Facebook is ONCE AGAIN trying to interfere with US elections 278,278
 by censoring TRUE information about Democratic candidates
 […] censoring it from their platform. They have also
 demonetized this page. […]

 Dan Bongino Native Jim Jordan EXPOSES Big Tech's Censorship of Conservatives to 216,781
 Video Executive's Faces

 Dan Bongino Link Kamala Has Called for Twitter to Ban Trump – And Their Top 166,701
 Censor Used to Work for Her

 Ben Shapiro Native "Trump is a Fascist" trends on twitter as federal police forces 161,200
 Video arrive in unmarked vehicles to arrest rioters, looters, and
 other criminals […]

 Fox News Link JUST IN: Facebook removes President Donald J. Trump's post 153,248
 for first time, citing coronavirus misinformation rules.

 AARP Link […] From using Zoom to mailing gifts, here are ways you can 151,396
 help new parents from afar.

 Dan Bongino Link YouTube Now Censoring Videos Discussing 146,992
 Hydroxychloroquine

 CNN Replay Native The fathers of the two toddlers who were shown in a 142,360
 Video manipulated video tweeted by President Trump speak out
 about the crude and misleading edit that has since been
 removed from Twitter and Facebook. https://cnn.it/2V1lQq8

*Source NewsWhip Analytics from June 1st - August 31st 2020 only. 19

Key Takeaways
Fast food, pharmaceuticals,
automobiles, & technology

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BRANDS UPDATE: FAST FOOD , PHARMA, AUTO, TECH

Key takeaways

Technology brands, and more specifically
social media platforms, drove the most
engagement between June and August.

• It was Facebook that swept the top spot
 with 141 million engagements, but Twitter
 was runner-up with 129 million. Most of
 the articles focused on content that was
 removed due to social media policy
 violations.

• Fast food was another category that
 generated plenty of engagement. The top
 ten brands each generated well over a
 million engagements from articles discussing
 them, however, not all of the mentions were
 positive. The top article, from The Hill, which
 had 2.9 million engagements focused on
 Starbucks’ ban of BLM paraphernalia.

• Articles about auto brands had much less
 engagement but there was also a lot of focus
 on racial tension. Ford had 4.4 million
 engagements from articles it was mentioned
 in, however, they centered on some
 employees requesting the company stop
 making vehicles for law enforcement.

• Last but not least Moderna, whose vaccine
 is currently in a phase 3 clinical trial,
 generated more than 1.7 million reactions
 from articles it was mentioned in between
 June and August. Most of the top mentioned
 pharmaceutical brands are all involved in
 treating COVID-19 or working to develop
 a vaccine.

*Source NewsWhip Analytics from January 1st - March 11th 2020 only. 21

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