BRISBANE TIGERS STRATEGIC PLAN 2020 2022 - Easts Tigers
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OUR MISSION
To engage, promote, develop, innovate
and provide opportunities within our
game.
OUR VISION
To be the club of choice in our
chosen competition.
2 Strategic Plan July 2020EXECUTIVE SUMMARY
1 November 2019
This strategic plan was adopted by the Management Committee of the
Eastern Suburbs DRLFC (the Club) in July 2019 and applies to the 2020 to 2022 seasons.
The Plan has been presented to all team members.
The Plan communicates our Club’s Vision, Mission and Key Performance Areas (KPA’s) and is reviewed annually.
The Plans KPA are linked to the Club’s annual budget and business plan.
Actual results against annually adopted Key Performance Indicators (KPI’s) are reported to the management committee on a
monthly basis.
Team members individual target KPI’s are included in their annual performance worksheets. These KPI’s are used by as a tool to
determine team members annual performance .
This Plan is used by management to assist in the delivery of deliver clearly identified outcomes for the club.
KEITH PHILLIPS BRIAN TORPY
President Executive Officer
Strategic Plan July 2020 3THE NEW ‘TIGERS HQ’ 1 3D View 1 5 3D View 5
Our vision is to deliver the Intrust Super Cup’s leading Centre of Excellence
CLUD E:
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I L L I N
F LO OR W
F I R ST XES
O A C H ES’ BO
1 C
ROOM
2 B OA R D XES
R P O R ATE BO
7 9 10 3 CO
BOXES
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4 MEDIA N OFFICE
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AT I O 00
I ST R ITY: 40
5 ADMIN C A PAC
EATING
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U N D S
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L INC LUDE:
DF LO OR WIL
GROUN
Revisions 1 3D View 1 Project Drawing Drawn 5 MB3D View 5
Scale 1 : 100 at A1
P1 2020-06-25 PRELIMINARY PROPOSED GRANDSTAND 3D VIEWS
4
SIUM
P2 2020-07-03 D.A4ISSUE 3D View 4
GYMNA
AND TRAINING
3 FACILITY
2 TIES
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T I O N FACILI
DUCA A10.01
For Project No. Drawing No. Revision
9 EASTS LEAGUES CLUB
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B2000063 P2
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3D VIEW DISCLAIMER
CHANG LET
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A N D I SE OUT
MERCH
1 IMAGES REPRESENTED ARE INDICATIVE ONLY AND ARE INCLUDED ONLY
TO SUPPLEMENT THE DRAWINGS.
ILITIES
2 DRAWINGS AND SPECIFICATIONS TAKE PRECENDENCE OVER 3D VIEWS.
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3 DEPICTIONS OF THE FOLLOWING, INCLUDING BUT NOT LIMITED TO:
F A C
BUILDING ELEMENTS, COLOURS, EQUIPMENT, FINISHES, FIXTURES,
IN G
MATERIALS AND LIGHT FITTINGS ARE NOT NECESSARILY A TRUE
CATER
REPRESENTATION OF THE FINAL PRODUCT. SCHEDULES AND OTHER
DOCUMENTS SHOULD BE SOUGHT TO VERIFY THE FINAL SELECTIONS.
10
8 BRISBANE Revisions Project
116 Brookes Street | PO Box 480 | Fortitude Valley QLD 4006 THIS IS A CAD DRAWING. UNDER NO CIRCUMSTANCES
07 3851 9100 ARE MANUAL ALTERATIONS BE MADE. FIGURED
DIMENSIONS TAKE PREFERENCE TO SCALE. VERIFY AND
P1 2020-06-25 PRELIMINARY PROPOSED GRANDSTAND
P2 2020-07-03 D.A ISSUE
AND TRAINING FACILITY
CHECK ALL DIMENSIONS ON SITE.
3 3D View 3 MELBOURNE
488 Victoria Street, Richmond | PO Box 3306, Burnley North | VIC 3121 COPYRIGHT IS RESERVED. REPRODUCTION OF THIS
03 8412 3400 DRAWING OR ELECTRONIC DATA WITHOUT THE WRITTEN
PERMISSION OF BSPN ARCHITECTURE IS NOT PERMITTED.
4 Strategic Plan July 2020 ARCHITECTURE bim@bspn.com.au bspn.com.au 2 3D View 2 For
EASTS LEAGUES CLUBUR VALUES
HOneSty & reSilience
reSPect
integrity
teaMWOrK aSPiratiOnal accOuntaBility
Strategic Plan July 2020 5KEY PERFO RMAN CE AREA S
2. BUSINESS
OPERATIONS
6. CLUB 3. PEOPLE &
FACILITIES CULTURE
1. FOOTBALL
OPERATIONS
5. COMMUNITY 4. FINANCE &
ENGAGEMENT GOVERNANCE
6 Strategic Plan July 20201
KEY PERFO RMAN CE AREA S
FOOTBALL OPERATIONS
SENIORS
1. Finish in the Top 3 on the Intrust Super Cup ladder annually
JUNIOR AFFILIATES & WOMEN’S GAME
1. Junior Affiliations – develop a target approach as to clubs
and win at least one premiership within the next 3 years. and schools to support and to what extent.
a. Drive facility development objectives a. Maintain junior affiliate relationships as per MOUs
b. Secure the right people – coaches, support staff and 2. Foster and grow the Women’s’ game.
players
a. Support Affiliate clubs to foster and develop programs
c. Incentivise Players
b. Maintain Affiliate School Program
d. Achieve annual satisfaction ratings.
2. Cement a NRL Licence bid
a. Complete Business Plan, including financial model
b. Develop social medial platforms
c. Develop brand, kit and merchandise
3. Maintain NRL Affiliation model with the Melbourne Storm.
a. Ongoing communication
b. Biannual Review
c. Review of Agreement
Strategic Plan July 2020 72
KEY PERFO RMAN CE AREA S
1.
BUSINESS OPERATIONS
Increase Media Exposure:
a. Approach and build relationship with media outlets
3
1.
PEOPLE & CULTURE
Develop a Volunteer/Employee Recruitment & Retention
Strategy:
including preparation of media releases/articles. a. Development Plan;
b. Increase production of social media releases and b. Raise profile of activities within the community;
articles.
c. Build networks;
2. Develop new Marketing Plan, with consideration of
branding, motto, e-news, database, neighbour relations, d. Targeted skills set approach where appropriate;
Tiger TV, and community groups.
e. Consider a rewards program.
3. Improved Revenue Diversification:
a. Determine options to diversify revenue and trial
agreed activities.
b. Consider commercial opportunities for the
redeveloped Langlands Park including – gymnasium,
allied health, and education.
8 Strategic Plan July 2020KEY PERFO RMAN CE AREA S
4
FINANCE & GOVERNANCE
1. Governance Model Review:
a. Conduct evaluation;
5
COMMUNITY ENGAGEMENT
1. Develop a community engagement plan, including the:
a. Increased utilisation of players and coaching staff;
b. Constitution review; b. Increase utilisation of social media to engage with
fans and the greater community;
c. Management Committee decision – Committee v
Board Structure; 2. Develop a social responsibility program including:
d. Implement to Board Structure if approved by the a. Establishment of charity partners who have a
Committee and members at AGM. nexus with the Club;
2. Develop and Implement a coordinated Grant Strategy: b. Identification and implementation of a social
program which will provide benefits to the local
a. Develop a long-term financial plan; community and the Club.
b. Identify operational and capital grants;
c. Implement strategy in conjunction with the Junior
Division.
Strategic Plan July 2020 96
KEY PERFO RMAN CE AREA S
1.
CLUB FACILITIES
Security of Tenure – Langlands Park:
a. Finalisation of Head Lease;
b. Finalisation of Sub-Lease to Eastern Suburbs
Leagues Club;
c. Application for freehold title or 30-year lease.
2. Identify and secure 2nd training venue.
3. Complete the Langlands park redevelopment project
within 3 years.
10 Strategic Plan July 2020ESDRLFC Inc. ESDRLFC Inc.
Board Board
AFFILIATE AFFILIATE BRISBANE FLAGSTONE YARRABILBA
EASTS TIGERS
CLUBS SCHOOLS TIGERS TIGERS TIGERS
INTRUST U6 – OPEN
SUPER CUP GRADES
HASTINGS
DEERING COLTS
MAL MENINGA
TIGERS
CUP
BHP WOMEN’S
CLUB STRUCTURE
Strategic Plan July 2020 11ESDRLFC Inc.
Board
CEO
ADMIN.& ISC HEAD HEAD OF SPONSOR. MARKETING &
FACILITIES DOCTOR
FINANCE COACH FOOTBALL MANAGER PROM.
ISC ASSIST.
PATHWAYS
COACH
COLTS HEAD
COACH
ATHLETIC
PERFORM. WELLBEING
MANAGER
COLTS S&C
COACH
TEAM
TIGERS
ISC S&C COACH MANAGERS
CLUB PHYSIO
SPORTS
TRAINERS
ORGANISATIONAL STRUCTURE
12 Strategic Plan July 2020THE CLUB OF CHOICE
THETIGERS.COM.AU
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