BUSINESS IMPROVEMENT DISTRICT - www.collectivelycamberley.co.uk - Surrey Heath

BUSINESS IMPROVEMENT DISTRICT

      A YEAR IN
        REVIEW
     2017 - 2018

             www.collectivelycamberley.co.uk

FOREWORD | CHAIRMAN OF COLLECTIVELY CAMBERLEY - LORNA DANE

             Since the establishment of the BID, we have been able to
deliver a whole range of events, marketing and promotional avenues
        for the area. We have a single and united voice to collectively
  represent all of the business interests in the Town Centre, with the
                  capacity and expertise to promote and champion it."
                 Lorna Dane, The Dane Partnership, Portesbery Road

COLLECTIVELY CAMBERLEY | OUR KEY OBJECTIVES 2016 - 2021
    Marketing
    Events
    Business Opportunity & Support
    Access & Attractiveness
    Town Centre Partnership
 We aim to be objective representatives of the towns private sector business community,
 working in partnership with our key stakeholders to achieve outcomes, in collaboration, that
 refine and improve what cannot be achieved alone.

WHO ARE COLLECTIVELY CAMBERLEY?
Collectively Camberley Team:
Made up of 2 staff members who are responsible for the delivery of all projects, events and
promotions for the BID.

Board of Directors:
Made up of 12 volunteers from the Retail, Business and Service sectors of Camberley.
The key role of the board is to ensure the BID is delivering on the objectives outlined in the
business plan. They are also responsible for the governance of spending for BID income.

ACHIEVEMENTS | WHAT HAS BEEN DELIVERED THIS YEAR?

                MARKETING
                  Love Camberley Social Media
                  Extended and refreshed the Industry Insider Card
                  Independent Business Month - July 2018
                  Small Business Saturday - December 2017
                  Marketing support for BID businesses
                  Monthly Camberley Farmers' & Artisan Market
                  Heroes Welcome Military discount

                EVENTS
                  Christmas Light Switch On - November 2017
                  Camberley Rooftop Film Festival - June 2018
                  Camberley Car Show - August 2018

                BUSINESS OPPORTUNITY & SUPPORT
                  Free promotional stands at BID events
                  Free leaflet handouts at BID events
                  Camberley Town Centre Business Awards - November 2017
                  1-2-1 social media and digital marketing training
                  Local marketing support via Love Camberley social media
                  Camberley Business Forum networking
                  Camberley Networking Breakfasts
                  Sponsorship opportunities for local events
                  Free access to Surrey Chambers events and advice
                  Winter Pimms Networking Event with Projectfive
                ACCESS & ATTRACTIVENESS
                   Camberley Together Against Crime (CTAC) radio scheme
                   Town Centre wide hanging baskets and flower towers
                   Extended floral scheme to BID businesses
                   New & extended Christmas lights scheme

                TOWN CENTRE PARTNERSHIP PROJECTS
                Working with our partners to combine budgets and/or
                resources to achieve a greater outcome for the town.
                   Late Night Shopping
                   Christmas in Camberley Magazine
                   Camberley Town Centre Pubwatch
                   Camberley Dementia Action Alliance
                   High Street consultation survey
                   Poppy Appeal Campaign

ACHIEVEMENTS IN NUMBERS | HOW DO WE COMPARE TO LAST YEAR?

1000
CAR SHOW PROGRAMMES SOLD

                                              35%
                INCREASE IN JOB VACANCY PAGE VIEWS

+£1000
MORE MONEY RAISED AT THE CAMBERLEY CAR SHOW
2018 COMPARED TO LAST YEAR

                                          8200+
                            SOCIAL MEDIA FOLLOWERS
3228
LOCAL EMPLOYEES RECEIVED DISCOUNTS FROM THE
INDUSTRY INSIDER CARD SCHEME

                                      £19,000
                   ANNUAL SAVING FROM CTAC SCHEME

2322
SOCIAL MEDIA POSTS IN THE YEAR (AVERAGE 6 PER DAY)

                                   £104,000
                       ADDITIONAL INCOME GENERATED

375
PROMOTIONAL BUSINESS GOODY BAGS HANDED OUT
AT THE CAMBERLEY CAR SHOW 2018

INCOME VS EXPENDITURE | 19TH OCTOBER 2017 - 18TH OCTOBER 2018

  PROPOSED INCOME VS EXPENDITURE | 19TH OCTOBER 2018 - 18TH OCTOBER 2019

                        CHANGES TO NEXT YEARS BUDGET

*Management costs include NIC and company pension contributions.
**Operating Costs consist of Company Insurance & Legal Fees, BID Levy Recovery Fees,
SHBC Admin Fee (for BID levy collection), Collection Software licence, Annual BID
Licence Fee, Bank Charges, Office Costs and Staff Training.
The BID levy will continue at its current rate of 1.5% of your RV during the next financial
year.
To reduce accountancy fees, at the beginning of the second BID term, our financial year
was changed and brought inline with the BID term dates. Our financial years now run 19th
October - 18th October.

FINANCE | REPORTING AND TRANSPARENCY
Managing the allocation of the BID levy and ensuring it is spent prudently is a key part of the
Board’s role. As part of our second BID term commitment, we have worked hard to increase
the budget through external income sources - such as sponsorship, event ticket sales and
voluntary contributors. We have also generated additional income by combining our budgets
with town partners (Camberley Shopping Centre, Surrey Heath Borough Council and The
Atrium) to deliver larger scale projects and going forward, be able to run more frequent town
events.

In order to ensure we keep operating costs to a minimum, we receive in-kind support such as
free of charge office hire, free Wi-Fi, free use of facilities as well as a number of people
volunteering their time for free to help marshal our larger events. Our business overheads are
therefore considerably lower than the national average and our BID Board is made up of
unpaid volunteers. At the beginning of the new term back in October 2016, we reviewed
various supplier costs and ensured that we are getting the most out of your BID levy, this is an
exercise we carry out regularly.

Like all private limited companies, we are required to annually file the BID statutory
accounts with Companies House. A copy of these are available to view for any BID
business at the Collectively Camberley office.

KEY DATES FOR YOUR DIARY

NOVEMBER 2018
7th - Collectively Camberley Town Centre Business Awards
11th - Christmas Lights installed
17th - Christmas Light Switch On
DECEMBER 2018
1st - Small Business Saturday
4th - Networking Breakfast
All Month - Town Wide Reindeer Hunt
SPRING 2019
Town Centre Flowers installed
Little Book of Offers
SUMMER 2019
Camberley Rooftop Film Festival 2019
Camberley Car Show 2019

                                                                 Dates and events subject to change**

                   We look forward to working with
                    you in the upcoming BID year!

Contacting Collectively Camberley
15b Cambridge Walk, Camberley, GU15 3SW
Website: www.collectivelycamberley.co.uk
Email: Info@collectivelycamberley.co.uk
Tel: 01276 25588

The Collectively Camberley Board Members
Chairman: Lorna Dane. The Dane Partnership
Vice Chairman: Steve Coburn. Projectfive
Vice Chairman: Paul Foley. Westwood Developments
Alan Farmery. Glo Salons
David Harrison. Morrison’s Solicitors LLP
Glen Fulton. The Square
Ian Hamilton. Tru
Lateef Iqbal. Specsavers
Lee Papadopoulos. The Atrium
Cllr Richard Brooks. Surrey Heath Borough Council
Richard Stiles. El Pic
Sarah Mather. The Arena Leisure Centre
Gerard McSharry. Higherground

Interested in joining the Collectively Camberley
Board? Contact the team using the details above.

                           www.collectivelycamberley.co.uk