Media & Experiential Brand Solutions - Rouse Hill Town Centre
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Media & Experiential Brand Solutions Rouse Hill Town Centre
Rouse Hill Town Centre opened in 2007 and changed the face of retail and residential living in North Western Sydney. Designed for the community, Rouse Hill Town Centre is located in the Hills District as part of The New Rouse Hill, approximately 35 kilometres north west of the Sydney CBD. Rouse Hill Town Centre combines the traditional values and streetscape of a contemporary market town with the latest fashion, homewares, dining, community services and lifestyle choices. With over 230 specialty stores including Woolworths, Coles, Big W, Target and a Reading Cinema, you’re bound to find what you need in the convenience of the Town Centre.
250+
PREDOMINATED CATEGORIES
Food, Services, Homewares,
Fashion & Accessories
425,449
TRADE AREA POPULATION
MAJOR RETAILERS
Woolworths, Coles, Big W, Target,
JB - HiFi and a Reading Cinema
10.4m
APPROX. ANNUAL TRAFFIC
$436,557,918
MAT Sales
7.56% 6%
POPULATION GROWTH
EXPENDITURE GROWTH
MTA GROWTH
POPULATION
2006 2011 2015 2018 2021 (f) 2026 (f) 2031 (f)
Main Trade Area 135,480 157,366 186,569 211,024 226,908 267,565 311,747
Total Trade Area 353,018 384,896 425,450 456,302 476,111 523,946 573,748
Source: LIQ, 2016
VISITOR INFORMATION VISITS
TTA Syd Metro Avg TTA
Average Household Average spend per visit $88
$109,791 $99,586
Income
Frequency of visits (per year) 14.5
Age Distribution (% of Pop’n) Source: Quantium, Q4 2017
Aged 0-14 22.4% 19.2%
Aged 15-19 7.2% 6.3%
Aged 20-29 12.5% 14.7%
CATCHMENT AREA
BY HELIX COMMUNITIES
Aged 30-39 14.6% 15.3%
Helix Community % Rank
Aged 40-49 15.0% 14.2%
100 Leading Lifestyles 50.2% 1
Aged 50-59 12.5% 12.3%
300 Today’s Families 20.5% 2
Aged 60+ 15.8% 18.0%
500 Getting By 12.5% 3
Average Age 34.4 37.2
400 Aussie Achievers 9.6% 4
Family Type (% of Pop’n)
600 Golden Years 3.2% 5
Family
with 200 Metrotechs 2.4% 6
45.7% 36.5%
dependent
700 Battlers 1.0% 7
children*
Young Families 37.0% 29.4% 800 Other 0.6% 8
Note: The Helix data reflects the majority of the TTA population
Older Families 8.7% 7.1%
Source: Helix Personas, 2017
Family with
To find out more about Helix Personas, visit:
non-dependent 12.8% 11.2% helixpersonas.com.au/browse
children
Other families 0.9% 1.4%
Couple only 24.0% 24.7%
Lone persons 14.3% 22.0%
Group households 2.3% 4.2%
*Families with dependent children can be split into two sub-categories: young families have children aged under 15, and older
families have children who are 15 and over or dependent students aged 15-24 years old.
Source: 2011 ABS Census
MEDIA
Connecting your brand with an engaged audience.
High impact and premium locations providing high reach and big impact.
o Large Format Digital Screen
o Large Format banners
o Entry doors
o Floor decals
o Wifi
o Exit boom gates
o EDM logo placement
o Glass Balustrades – Coles / Woolworths
o Lift wrap – glass panel
o Table top decals
o Food terrace windows
o Escalator Sides (Glass paneling)
BENEFITS TO YOUR BRAND
Captured audience Strong sales potential
Excellent brand reach High traffic and exposure assets
POP UP / EXPERIENTIAL
Our Pop up leasing & experiential activations focus on giving your potential
customers a high impact and engaging experience that lets them interact with your
products and services.
Rouse Hill Town Centre has various pop up & experiential sites providing you the
opportunity to show case your product or service.
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18 22
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13 9
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SPONSORSHIP By partnering with Rouse Hill Town Centre your business can take advantage of the opportunity to further build a profile in our community and establish long lasting rapport with new and existing customers. Sponsorship will allow you to lift brand awareness, reach an engaged audience and position your brand far ahead of your competitors and at the heart of the community. In December 2017, Rouse Hill Town Centre, in partnership with The Hills Shire Council, hosted the first-ever ‘Hills Illuminate’ - providing families and friends with a bright and radiant way to celebrate the festive season. This was an amazing event with a very positive turnout.
CUSTOM If our standard offering doesn’t suit your business’s needs we have the ability to work with brands to create tailored packages that reflect your requirements. Rouse Hill Town Centre’s Business development team specialises in sponsorship activation, innovative kiosk’s, branded event activations and out of the box exhibits and installations. Our team can assist you and your brand throughout the whole process from conceptualisation to delivery to post analysis. Rouse Hill Town Centre is extremely flexible, open to new ideas and are eager to work with you and your brand to deliver cutting edge retail solutions.
Value add marketing channels Let us help you grow your audience and brand with our strategic content marketing & social media marketing platforms. We offer: • EDM (Electronic Direct Mail) • Social Media posts • Website content • Website directory boards
ROUSE HILL TOWN CENTRE
GPT reserves the right to cancel, change or prohibit a
party from engaging in the advertising opportunities
described in this document at any time without notice.
The advertising opportunities are subject to approval,
availability, terms and conditions and the terms of your
lease or licence. In the event of any inconsistency, the
For further information or to make a booking, please terms of your lease/ licence will prevail. GPT does not
represent that any of the advertising opportunities will
contact: increase the profitability, turnover or exposure of your
business. You should make your own inquiries before
making any commitment. To the maximum extent
Isabella Pelosi permitted by law, GPT disclaims any liability and
Business Development Executive responsibility for any loss, damage or claim of whatever
kind (including negligence) suffered, sustained or
Rouse Hill Town Centre incurred by any person or corporation which arises in
connection with engagement in any of the advertising
opportunities described in this document.. GPT means
Isabella.Pelosi@gpt.com.au GPT Property Management Pty Ltd ABN 29 116 099 631,
02 8239 3992 GPT RE Limited ABN 27 107 426 504 and their
subsidiaries, related entities, directors, officers,
employees and agents.
casuarinasquare.com.au charlestownsquare.com.au chirnsidepark.com.au highpoint.com.au melbournecentral.com.au nortonplaza.com.au parkmoreshopping.com.au rhtc.com.au wollongongcentral.com.au
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11 For more information contact Emma Hatcher emma.hatcher@gpt.com.au | 02 8239 3710You can also read
