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BROADCASTER
Asia-Pacific Institute Quarterly 4, 2020
for Broadcasting
Development Kuala Volume 19 No. 3
Lumpur, Malaysia ISSN: 1675-4751
Women leaders talk about leadership roles and
responsibilities in the new future.
@myaibd @myaibd @myaibd www.aibd.org.my admin@aibd.org.my +603-2282 7192
contents
3 From the Director’s Desk
4 First ever virtual COVID sharing session - 9th April
6 Role of Public Service Broadcasters during pandemic
6 ‘Infodemic’ amidst Pandemic
7 AIBD COVID sharing session 2 :
Heads of Oraganisations & Representatives - 23rd April, 2020
10 Content Sharing among broadcasters during pandemic - 30th April. 2020
11 Content Sharing Outcome
12 Managing Cybersecurity during COVID-19 - 5th May, 2020
13 Crisis Communications - What You Should Know - 14th May, 2020
15 Safety for Journalist
17 ITU-WHO-UNICEF Initiative delivers vital information on COVID-19
18 Protecing Kids Online
20 A Critical Role on a Bigger Stage
22 Round the Clock Watch of the Covid-19 Outbreak
22 Reliable Information through Community Radio
24 The latest techonological trends in broadcast and media industries during the
crisis of COVID-19
26 From Wuhan to the world - Phoenix Satellite TV’s Coverage
28 Health and Broadcasting in the Asia-Pacific
29 First Woman to head Fiji TV
30 DRM- An Introduction to Efficient Broadcasting - 6th May
31 SPT Experts’ Group Meeting
33 Reporting on Health Issues: Training for Emergencies and Outbreaks
35 Seminars on Combating Disinformation
36 Fiji preparation for Broadcast seamlessly integrated to broadband delivery
2
Broadcaster
FROM THE DIRECTOR’S DESK
Warmest greetings from the Asia-
Pacific Institute for Broadcasting
Development.
This is the last edition of our quarterly
Broadcaster magazine for 2020. When
I wrote the message in the January
edition, I remember penning down the BROADCASTER
plans for the year. There was so much VOL. 19 No. 3 - Quaterly 4 2020
optimism, hope and plans for 2020.
But, much to the dismay of every one Published 4 times a year by the Asia-Pacific
Institute for Broadcasting Development
this global pandemic has jeopardized
everything. We don’t really know for
how long this pandemic is going to
constrict us. PUBLISHER
AIBD
Both our Asia Media Summit and the
General Conference had to be cancelled. EDITOR
And many of our regional events Jigme Thinley
were also either cancelled or put on hold. However, despite all the
CONTRIBUTORS
challenges the Secretariat organised some relevant and interesting
Philomena Gnanapragasam
activities, albeit virtual, for the benefit for our members. We had to
Lee Lai Mee
quickly adjust to the new reality and get it going.
Jigme Thinley
So far we have conducted about 20 online workshops and webinars, Monica Phang
from April till end September. From COVID management to journalism; Fathimath Leeza
from cyber security to digital archives and TV audience measurement Syed Nabeel Hassan Tirmazi
we have covered almost all the key aspects of broadcasting industry
and their needs, both current and the future. OFFICE
Asia-Pacific Institute for
We have also organised some interesting and high-profile webinars, Broadcasting Development (AIBD)
relevant to the changing times and needs. ‘Children Living in the
PO Box 12066
Pandemic’ and ‘Women Leading the Future’ were two of the webinars
50766 Kuala Lumpur
joined by prominent speakers, including diplomats and ministers,
Malaysia
from various countries. The outcomes have been good- we have been
able to make some new partners and renew old ones, notably with Tel : (60-3) 2282-4618
UN-ESCAP, UNICEF and ITU. Fax : (60-3) 2282-2761
Email : training@aibd.org.my
The Secretariat is planning a virtual extraordinary Executive Board Website : www.aibd.org.my
(EXBO) meeting soon. Discussion is ongoing with regards to the
meeting with the EXBO officials and the President and Vice-President DESIGN, LAYOUT AND
of the General Conference. We will share the outcome, including the
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The views and opinions expressed or
If you have any feedback or suggestions on anything related to the implied herein are those of the authors and
Secretariat and its services, please do not hesitate to write or call us. contributors and do not necessarily reflect
Until we meet again take care and stay safe. the views of the AIBD
Philomena Gnanapragasam
Director
3
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
Empowered Women– Empowering Women
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
the opportunities and strategies
to manage the evolving roles
and responsibilities.
The purpose of the webinar was
to further highlight the women in
leadership roles that inspire other
women and provide platform to
spotlight their journey and how
they adapted to the fresh new
challenges brought about by the
COVID-19 pandemic.
More than 100 participants from
over 20 countries participated in
the webinar.
The Asia-Pacific Institute for opening remarks were given by The webinar was moderated by
Broadcasting Development the President of AIBD, Mr Rajeev Ms Philomena Gnanapragasam,
(AIBD) organised a global Singh, Chief Finance Officer, Director, Asia-Pacific Institute
webinar on women leaders- Prasar Bharati, India. for Broadcasting Development
‘Women Leading the New Feature’ (AIBD) and Mr Rizal Giovanni P.
on 10th September, 2020. The Eight distinguished women Aportadera Jr., Director General
webinar brought together top- leaders shared their personal of Philippine Broadcasting
notch women leaders in various experiences and stories of success Service (PBS).
fields to talk about the leadership as leaders in spearheading their
in the new future. respective expertise in diverse AIBD conducted a small online
fields. survey as part of this webinar.
Among the prominent speakers There were 262 respondents,
are women leaders holding From women at the frontline of of which 83% were women and
political portfolios, diplomats COVID management to economic 13.7% men. When asked about
and bureaucrats freedom; and from women at the number of women in their
The keynote address of the the forefront of Science and ICT respective organisations, over
event was delivered by H.E. to socio-economic wellbeing, the 70% answered that there were
Dr. Armida Salsiah Alisjahbana, Webinar witnessed the women more women or equal number
Under-Secretary-General of leaders spoke on various issues, of men and women and of these
United Nations and Executive challenges and way forward only 13% were at CEO level,
Secretary of Economic and to lead the ‘new future’. The 42% were at Director level
Social Commission Asia and Webinar also provided a platform and the rest were at middle
the Pacific (ESCAP), while the for the women leaders to discuss management.
4
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
KEYNOTE ADDRESS the Supreme Court. She holds Ms. Okuda served the United
H.E. Dr. Armida Salsiah the rank of Colonel in the Army Nations Economic and Social
Alisjahbana- is Under-Secretary- Reserve Force and is a graduate Commission for Western Asia
General of United Nations and of the Command and General (ESCWA) in Beirut as the Chief
Executive Secretary of Economic Staff Course of the Armed Forces of the Governance and State-
and Social Commission Asia of the Philippines. Building Section and as the Team
and the Pacific (ESCAP). Prior Leader responsible for ESCWA
to this she was the Minister of Dr Sarah Alade Knowledge Management
National Development Planning - is the Special Advisor to the
and the Head of the National Nigerian President on Finance Dr. Anne Felicia Ambrose
Development Planning Agency, & Economy. Responsible for - is the recipient of 2020 American
Indonesia and served as co- Monetary Policy Committee Medical Association’s Inspiration
chair of the Global Partnership Meetings and is the Chair of Award. She is Associate Professor
for Effective Development Monetary Policy Implementation and Research Director in the
Cooperation. Committee. She also served as Department of Rehabilitation
Chairman Board of Directors for Medicine at Montefiore Hospital,
THE PANEL Nigeria Interbank Settlement Bronx. She is training women
H.E. Smt. Smriti Zubin Irani System, Chairman Payments physicians nationally, and has
- is India’s youngest minister System Strategy Committee. written a manual on managing
in the government and the first COVID-19 recovery at home
woman to hold office as Union YBhg. Dato’ Suriani binti which has been extensively
Minister for Human Resource Dato’ Ahmad distributed in many countries.
Development (from May 2014 to - is the current Secretary-
July 2016) and as Union Minister General of the Communications H.E Dr. Kiran Bedi
of Textiles. Prior to this she was and Multimedia Ministry. She has - is the Lt. Governor of
the Minister for Information & served as Director of the National Puducherry, India. She is the
Broadcasting from July 2017 to Institute of Public Administration first woman in India to have
May 2018. She was elected to and as Secretary-General of the joined the officer ranks of Indian
the Upper House of the Indian Ministry of Women, Family and Police Service as well as the
Parliament representing the Community Development. She first woman to be appointed
State of Gujarat. has also served in the Ministry as Police Advisor to Secretary
of International Trade and General in United Nations, in the
H.E Sara Duterte Industry as well as the Ministry Department of Peace Keeping
- is currently on her third term of Defence. Operations in New York. The
as the Mayor of Davao City in the Ramon Magsaysay Award winner
Philippines. She is the youngest Ms Atsuko Okuda has authored several books and
and the first elected woman -is the Regional has a biopic on her life called,
mayor of Davao, a city with a 1.5 Director of International “Yes Madam Sir”.
million people. Before running Telecommunications Union
for public office, she worked for (ITU), for Asia Pacific Region.
5
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
Women’s contribution significant:
USG of UN-ESCAP
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
a gender-responsive regional
programmes to ‘leave no
one behind’. Ms Alisjahbana
highlighted 3 polices that are the
most pertinent to the discussion
as:
- Improve social protection
systems and widen safety nets.
Governments need to advocate
for the allocation of sufficient
fiscal space, especially targeting
women and girls, along with an
improved regulatory and policy
framework.
- Emphasize women’s
entrepreneurship as a catalyst
The Asia-Pacific region has Development Goals (SDGs), for promoting women’s economic
seen a significant progress focusing on gender equality and empowerment. Increasing
in the past few decades, and empowerment of women and women entrepreneurs’ access to
women’s contribution has been girls. finance and digital technologies
significant according to the through partnerships with
Under-Secretary-General of governments, financial
United Nations and Executive “The COVID-19 pandemic has institutions and the private
Secretary of Economic and Social complicated the measures in sector are essential elements in
Commission Asia & the Pacific achieving the SDGs,” she said. this process.
(UN-ESCAP), Ms Armida Salsiah “Disproportionate burden placed
Alisjahbana. on women health care workers; - Work together in
the heavier economic impact improving gender data and
“As a result, it has promoted on informal sector workers and statistics along with development
an increasingly inclusive and small to medium-size women led partners. Collecting and
sustainable economic growth,” enterprises; and the increase of analyzing high-quality, timely,
she said. physical and/or sexual violence and sex-disaggregated data can
towards women and girls.” measure progress on gender
She also highlighted the key The United Nations, including equality and the empowerment
challenges of the Sustainable the ESCAP, has come up with of women and girls.
Women will lead from the frontiers
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
Women will lead from the and contribution of women brought and how her government
frontiers, says the Indian Union and we have now made sure was circumventing them, ‘from
Minister for Child and Women that ‘women-led development’ delivery of supplementary
Development, and Textiles, Smriti becomes the mantra for the nutrient to pregnant and
Zubin Irani. She quoted her Prime Indian Government.” lactating women and children,
Minister, Mr Narendra Modi; to supplying of rations to 800
“Now is the time for the nation She underscored spectrum of million citizens’.
to benefit from the leadership challenges that the pandemic
6
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
From transferring cash to over
220 million women hailing
from economically challenged
background to empowering
women with their health and
medical needs, Minister Irani
highlighted some of key areas
that her government is working
on with regards to women and
girls.
She said that a dedicated fund is
‘Beti Bachao, Beti Padhao’ (Save many others.
set up for establishing fast track
the girl child, educate the girl
courts dedicated to providing
child) and Sukanya Samriddhi She also said that a first ever
judicial remedies to women,
Account (Girl Child Prosperity stringent law to protect women
especially in cases with regards
Account) were some of the and children from trafficking will
to harassment or violence
initiatives she underlined, among be presented in the Parliament.
against women.
Collaborate with the local government
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
Sharing her experiences on
COVID management in her city
of Davao, the Philippines, its
Mayor, Ms Sara Z. Duterte, said
that collaboration with the local
government is key to handling
any crises. The importance of
reaching out to experts to guide
and set the policies and protocols
is key, she added.
Mayor Sara said she personally
campaigned and encouraged
the use of face masks, largely
intended to protect the people mitigating activities such as food for decisions, measures, and
against the spread of infection. distribution as well as farmers policies that were implemented.
“Never was I seen out in public to partner with government in
without a mask on — simply addressing pressing needs and Mayor Sara called upon fellow
because I believe that the at the same time providing them women leaders to be relentless,
best way to influence others, with economic empowerment. despite the challenges,
especially those who look up to adversities, pressure, fear and
me, is by showing example.” As a way to engage the public uncertainty, by pausing and
and open the line of direct examining oneself, and looking
Another strategy she used was communication with the public, for the values collected along the
‘people helping people’. She she launched a daily programme way.
said that she quickly rewarded aired over the Davao City
communities for registering the Disaster Radio. This platform, The city of Davao has a population
lowest number of cases, and she said, helped to answer of 1.6 million.
including minority groups for queries and provide explanations
7
Broadcaster
WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
Behind every successful woman is she herself
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
The nine leadership beliefs Dr
Bedi highlighted:
1. Stay focused on your
higher purpose – do your best!
2. Constantly self-evaluate -
give time for personal reflection
and audit of your mind;
3. Never let monotony set
in- Look out new ventures &
opportunity, be willing to learn;
4. Gratitude - Remain
grateful for whatever anyone
does to you;
The real change will come she advised them to ‘become
when powerful women are and remain exceptional’ and to 5. Remain Authentic - Live
less of an exception. Behind ‘practice excellence, not as a up to the trust you are creating.
every successful woman is she skill but as an attitude’. Your Audio and Video must
‘herself’. Those were some of the match. You can’t be saying
key messages as Dr. Kiren Bedi, Dr. Bedi also remarked on the something and doing something
Lt Governor of Puducherry in importance of male support else.
India enthralled the participants. for women empowerment and
the vital necessity of teaching 6. Crucibles for women are
Dr. Bedi is India’s first woman to men how to work and live with your real tests - For example
join officer ranks of the Indian empowered women. finding your own ways to manage
Police Service in 1972. She COVID;
shared her lifelong experiences She reflected on the lessons
and lessons. taught by her parents that 7. Draw line between
women are the real architects, personal and professional
“I am 71 years old, I have done leaders of development along
it, and will strive to do it as long with men. “Remember that in 8. Valuing your health
as there is enough energy in me the society, women who break
to do it,” she said. down barriers will be those who 9. Stop fearing fear - and
will ignore limits.” you will have a sense of freedom
For aspiring women leaders, in all that you do.
More women are coming out of their “shells”
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
The Secretary-General of the a “New Normal Leader”, means who speak the language of
Ministry of Communication and keeping up with the fast-paced technology,” she stressed.
Multimedia Malaysia (MCMM), world.
Dato’ Suriani binti Dato’ Ahmad She added that living in this
says that the future news has to “Media play an even profound new normal, technology and
be designed on how we live our role in perpetuating how media are becoming the agent
lives. Sharing her views on the societies are organised as well as for social change. This facilitates
topic “Leading Media in the New looking at how our surroundings many creative people to shine
Future”, Dato’ Suriani said being are flooded with digital natives their creativity especially more
8
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
women, young and old coming
out of their “shells” including the
transformative role of media in
combating gender disparity and
women empowerment.
By 2022, 60% of global Gross
Domestic Products (GDP) will be
digitized with growth in every
industry driven by digitally-
enhanced offerings, operations,
and relationships, based on
International Data Corporation
Scientific and Cultural potential to influence the policy-
(IDC)’s predictions.
Organization (UNESCO), is to making process, especially in
prepare and execute activities times of crisis and emergency.
Therefore, she said, an urgent
that will enhance the skills
action is required to ensure the
and awareness to use ICTs for She concluded by saying that
benefits of these transformations
educational or career purposes. media can be the driving force
are distributed equitably.
to shape the worldview of
In addition to educating the consumers.
Her Ministry and the National
public about policy changes,
Commission of Malaysia for
media are set to help create
United Nations Educational,
public opinion with a significant
A ‘seat at the table’
Contributed by Monica Phang & Fathimath Leeza
Programme Managers, AIBD
There should be policies will take 99.5 years to close the
formulated so that women global gender gap.
have a ‘seat at the table’ and
be co-creators of any strategic In Nigeria, lack of critical
interventions. This process education, skills and training
need to include dialogue and opportunities, particularly in
partnership with women-focused traditionally male-dominated
groups, both in the private sector fields, is one of the factors
and in civil society organizations. inhibiting gender equality among
many others.
These were the words from the
Special Advisor to the President Dr Alade also said there and other support to MSMEs,
of Nigeria on Finance and are inadequate policies and many of which are owned by
Economy, Dr Sarah Alade. She regulatory frameworks aimed women.
said economic empowerment at identifying and protecting the
of women is a key driver of rights of women, and ensuring She further stated that Nigeria is
economic growth and improved equal representation and access accelerating the implementation
development outcomes, across various sectors. of previously planned projects,
ultimately leading to improved including the recently approved
economic resilience. In response to the COVID-19 World Bank supported Adolescent
pandemic and protection of Girls Initiative for Learning and
Citing The World Economic most vulnerable, Dr Alade, Empowerment (AGILE) Project
Forum’s 2020 Global Gender said the President of Nigeria, aimed at improving access to
Gap report published in 2019, Muhammadu Buhari and his secondary school opportunities
she said, at this current rate, it government, provided tax relief in targeted areas.
9
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WOMEN LEADING THE NEW FUTURE- 10th SEPTEMBER
Technology and Women 10 countries. The events,
launched Thailand on 17 August
2020, were attended by inspiring
Contributed by Monica Phang & Fathimath Leeza
high-level speakers and female
Programme Managers, AIBD
leverage the power of digital leaders from the government,
platforms and infrastructures academia and industry.
in building resilience needed
to protect against global Ms Okuda also highlighted the
emergencies. ‘Equals in Tech Awards 2020’,
Founded by ITU, UN Women, which recognises outstanding
the International Trade Centre, individuals, organisations, and
GSMA, and the United Nations projects that have made a
University in 2016, the ‘EQUALS significant impact and promoted
Global Partnership’ programme, gender equality in digital access,
brings together women-led skills, leadership, and research.
SMEs in tech sector from Africa,
Asia, the Middle East, and South In 2019, ITU with UNICEF and
America. Ms. Okuda added other partners launched an
that the programme is not just initiative called ‘Giga’ which
about providing women’s and connect schools to internet.
girls’ ability to connect, use and “This is to ensure that every
benefit from the internet but also child is equipped with digital
Globally, 52% of the female connectivity and e-learning,
about using ICTs more broadly in
population do not use internet, which have become essential
a meaningful way and contribute
as compared to 52% of all men. prerequisites for the digital
towards society and economy
There is an under-representation economy and society, especially
through access, skills, research
of women and girls in cyberspace due to COVID-19 pandemic.”
and leadership.
and in STEM education, ICT
sectors and leadership roles. She said the initiatives
Celebrating ‘Girls in ICT Day’
is also another programme- a undertaken by ITU is to narrow
Presenting on gender digital the digital divide and “hope that
global campaign of ITU and
divide, the Regional Director of all girls and women have equal
partners to highlight the use of
International Telecommunication access to the internet, digital
ICT among girls. According to
Union (ITU) based in Bangkok, services, applications, skills
her, due to COVID-19 pandemic,
Thailand, Ms Atsuko Okuda, said development and leadership
this year’s events were held
women must quickly adapt to positions in this digital era.”
virtually with more than 45000
use emerging technology and
attendees participating across
Woman in the eye of the storm is published in the Journal of
International Rehab Society
Contributed by Monica Phang & Fathimath Leeza and is translated into several
languages and distributed freely
Programme Managers, AIBD
Ambrose, said although only to any non-profit organisation.
35% are women physicians,
60% of the people in the frontline Speaking on her personal journey,
were women doctors and nurses. she said, she experienced
conscious and unconscious bias
Dr. Ambrose was sharing her as a woman physician, person of
personal experience as a leader colour and due to her nationality
in the medical field, working in and ethnicity.
one of the worst hit areas by
the pandemic. It was the Bronx Dr Ambrose underlined the lack of
in New York. With 70% of the support she had felt, particularly
population minorities, according mentors or sponsors to give
to her, most of them can’t even advice and guidance during her
speak English. initial journey. Therefore, Dr
Ambrose has started her own
Most of the healthcare frontline
Her organisation also had to mentorship programmes, which
caregivers are women during
create the protocol for treatment, has been running for the past 5
the COVID-19 pandemic. The
run the trials, monitor results and years.
Director of Research, Department
of Rehabilitation Medicine of then write a playbook. To assist
the very weak and ill patients Dr. Ambrose received the 2020
Montefiore Health System in
who were being sent home, Dr American Medical Association’s
United States, Dr Anne Felicia
Amrose wrote a manual, which Inspiration Award recently.
10Broadcaster
CHILDREN LIVING IN THE PANDEMIC- 30th July
325 million children in Asia-Pacific
affected due to school closures: UNICEF
Contributed by Monica Phang
Programme Managers, AIBD
The COVID-19 pandemic has
directly or indirectly impacted
on the socio-economic wellbeing
of the people in this region,
especially the school-going
children who were affected due
to lockdown. Some 325 million
children in the Asia and Pacific
were affected because of school
closures.
According to the Regional
Emergency Advisor, UNICEF
in Bangkok, Marc Rubin, the
pandemic has compounded the
existing fragile, already weak Thailand and Jessica Sercombe, Fund, three programmes
and risky situation in the East Communication Officer for were launched- ‘Child
Asia and Pacific region. Development, UNICEF Malaysia. Protection, Education, and Risk
Communication and Community
He was delivering his keynote “In this region, there are Engagement’.
address at the first-ever media 9.3 million displaced people
dialogue on ‘Children Living in including more than 3.5 million He said special assistance was
Pandemic’, jointly organised by children and their parents under rendered to help young children
AIBD and UNICEF Malaysia on the status of refugees and who were temporarily separated
30th July 2020. migrants of stateless who are from their parents due to a
highly vulnerable to COVID-19 number of reasons including
The two-hour long virtual event, disease,” he said. illness while seeking for remote
first of its kind, was moderated As part of UNICEF’s Supported protection.
jointly by Aditya Sharma, a youth Response to COVID-19 under
representative from Bangkok, the United Nation Children’s On the online learning, he
highlighted that digital divide
was the main concerns. Social
engagement among the
community, especially young
children, on how to protect
themselves were some of the
responses initiated under the
programmes.
Mr Rubin said that the voice of
children is essential in order for
UNICEF to take the appropriate
actions needed to make a
positive impact for them, their
family, their friends and their
community.
11Broadcaster
CHILDREN LIVING IN THE PANDEMIC- 30th July
Learning during the lockdown
Contributed by Monica Phang the lockdown. stress during lockdown by
Programme Managers, AIBD spending times positively with
Maya Sharma from United her friends via social media’.
States said she spent more time
on her computer screen doing But, all was not well for some.
her school homework, sitting for Hyunseo Kim from Korea said
test and chatting with friends on the lockdown was very stressful
social media, besides viewing for her. “I did not get much free
YouTube and Netflix. time. I was most of the time in
front of the screen as I had to do
For Lamar Abounassf of Saudi so much homework,” she said.
Arabia she said she got more It was a similar situation for
Besides doing assignments and time to focus on her school Karen Goh of Malaysia as well.
homework online, the children lessons, while Anushka Gan of “Our homework online double
who participated in the AIBD and Malaysia managed to find very as compared to before, while
UNICEF Malaysia ‘Media Dialogue good and genuine friend online attending our normal physical
on Children Living in Pandemic’ with common interests. classes,” she added.
said they also learnt how to
cook, sing, made new friends Emaan Amir from Pakistan felt For Samuel Ray Naden fom
online and spent meaningful that ‘she knew how to handle Malaysia, as being an outdoor
time with their parents during boy, he said it was hard for him as
he had to re-adjust his schedule.
“But eventually I managed to
overcome the stressful situation
and took up new hobby like
cooking and learn to play guitar”.
Most of these children said during
the lockdown, they are spending
more time with their parents
and family members which had
enhanced better family bonding.
The event was aimed at giving
voice to Children living in the
pandemic and to analyze the role
of media in addressing the need
of the children during distressing
times.
KitaConnect- reaching out to youth
Contributed by Monica Phang The shared information on go back to normal’, 52% were
Programme Managers, AIBD COVID-19 are translated into struggling with feeling tired,
UNICEF Malaysia established four main languages – English, bored, agitated, 49% were really
an online engagement Bahasa Malaysia, Mandarin and finding it hard to find something
platform known as KitaConnect Tamil. Insert slide Channel for fun to do, and 77% wanted to
during Malaysia’s Movement Youth receive tips on wellbeing during
Control Order (MCO). The this time, to keep themselves
Communication Officer, Ms Jessica said before establishing motivated and positive,” she
Jessica Sercombe, explained @KitaConnect, UNICEF Malaysia added. Insert slide How are
that the online platform is for released a youth survey to find out youth feeling?
youth to stay connected, receive their concerns and challenges. @KitaConnect also link content
support and inspire action among “700 youth responded. About partners directly to develop
other youth across Malaysia. 65% were worried about ‘not content, not only inspire and
knowing when things would motivate, but also develop on
12Broadcaster
CHILDREN LIVING IN THE PANDEMIC- 30th July
mental health and well-being conduct weekly sessions online before and are from diverse
among the youth. This also on topics or issues which interest backgrounds, including youth
include engaging mental health them. Most importantly, @ with disabilities. The involvement
experts and celebrities while KitaConnect prioritises its way of youth, according to the
sharing their own skills. to engage youth members for Communication Officer, is to
feedback specifically. get their opinion and inputs on
Now @KitaConnect has developed the messaging, designs, and
into a user-initiatedrive UNICEF Malaysia is also working engagement ideas to ensure
engagement platform, where with a group of youth who have their needs and interests were
youth and content partners been engaged in its programmes provided.
Content for children during pandemic
Contributed by Monica Phang
Programme Managers, AIBD
Four content creators from He explained that his station did Broadcasting System (EBS)
Argentina, Italy, Mexico and not produce its own content. of Korea, Dr Hyunsook Chung
South Korea also joined in the “Instead, children were asked noted that the current situation
media dialogue to share their to create their own content has made it very difficult to
views and experiences during by sharing their video for travel around to produce content
the global pandemic. competition to portray their daily for children. However, she
lives during confinement.” said, use of technology must
Emmanuel Caballero, Production be encouraged to share content
Director at Canal 22 of Television His Channel also expanded the online which is the way forward.
American Latin (TAL) in Mexico airtime for children programming Sharing from the Argentina’s
said the Federal Government of from 3 hours to 5 hours daily to perspective, Ms Cielo Salviolo
Mexico through the Ministry of keep the children entertained said it was a real challenge to
Health immediate took charge during confinement. produce content this year. She
to create information content for cited that content creators need
both children and adults since Children’s documentary to produce content by focusing
the beginning of the pandemic. filmmaker from Educational in helping children to deal with
13Broadcaster
CHILDREN LIVING IN THE PANDEMIC- 30th July
and for distant education
to cover the entire country,
including the families who did
not have access to internet
facilities. “RAI launched a 3-hour
daily educational programme
for primary and middle grade
school while another channel is
catering for high school students
to prepare them for their final
COVID’S prevention issues and since the lockdown. Therefore, examination,” he added.
provide open spaces for them media content creators need to
to share their feelings and their think about how to re-build the Among many other programmes,
thoughts. sense of community. RAI also produced a five-episode
fictional drama series called
Ms Cielo is a researcher, media In Italy, one of the first countries JAMS, a thirty-minute each by
consultant and currently the to go into lockdown, Mr Luca adolescent actors. “It tells the
Director at Pakapaka Channel Millano said the National Public story of their experiences about
in Argentina, the first public TV Broadcasting of Italy, RAI has the situation of COVID-19, life in
channel for children in Argentina. taken the necessary steps to lockdown and quarantine besides
broadcast content aimed at distant schooling from home.
He Channel is producing content helping the community and It took 10 days to compete the
for children from 3 to 9 years old instrumental to solve public shooting with 7 different sets
in different formats and also for health crisis. from remote locations.”
radio in areas which do not have
internet and TV connectivity. Mr Luca Millano is that Director of In her closing remarks,
Rai Ragazi (Children’s Content) AIBD Director, Ms Philomena
“We have to be there for these Italy & Chair of the European Gnanapragasam, said more and
children especially young kids Broadcasting Union (EBU) Kids better content must be produced
who have different kind of fears Community. for children, as they are the
and thoughts by comfortably future of every nation.
expressing to them, it is “Ok” for During the lockdown the RAI,
“not to be Ok”, said Ms Cielo. he said, produced educational
She added that people have been contents to supplement school
living in isolation for many months lessons which are done online
14Broadcaster
CHILDREN LIVING IN THE PANDEMIC- 30th July
Sharing and Learning
By Aditya Sharma
Student, Bangkok, Thailand
The Asia-Pacific Institute for media over the course of the Aditya Sharma is a student
Broadcasting Development pandemic. studying in grade 10 at
collaborated (AIBD) in International School of
collaboration with the UNICEF Listening to them, it was clear Bangkok (ISB). He has been
Malaysia, hosted a webinar on that they were, in deed, facing a part of multiple projects
the COVID-19 pandemic. It was an ‘infodemic’- excessive on Child Online Protection
30th July, 2020. The webinar information on the pandemic. (COP) in 2020. In April
wasn’t just any other webinar Therefore, this webinar was a 2020, he contributed to a
about the pandemic. It was good platform for children and consultation commissioned
about a group of people, possibly content creators to share ideas, by International
the worst impacted and also the and learn from each other. It Telecommunication Union
most ignored groups, by the is important to have effective (ITU), United Nations lead
pandemic. Yes, the group that I communication and dialogue of agency on ICT by its COP team
also belong to- the Children. all involved parties to have same to discuss the new Guidelines.
end goal of societal betterment. Aditya has co-moderated
I was honoured and happy to be the Online Dialogue on
the co-moderator of the webinar, I would like to thank the the Launch of the 2020
alongside Jessica Sercombe who organizers, AIBD and UNICEF, Guidelines with the Director
is the Communication Officer at who made it possible for of the ITU’s Development
UNICEF, Malaysia. everyone to come together. The Bureau, where he spoke
AIBD Director, Mrs. Philomena along with Her Majesty Queen
Fifteen students from all over Gnanapragasam, ensured that Silvia of Sweden as well as
the world sat down (online, so many different parties, from Ministers and CEOs of private
of course!) with various all over the world could come sector on the importance of
representatives from major together and talk about a much having strong guidelines for
media houses from Italy, South side-lined topic. It was an protecting children on the
Korea, Mexico, and Argentina to incredible learning experience internet.
discuss how children consumed for me.
15Broadcaster
PROTECTING KIDS ONLINE- 13th AUGUST
Protecting the generation born in the cyber world
By Fathimath Leeza dialogue on protecting children and national legislation of the
Programme Manager, AIBD online. It explored how media can country, as well as available data
be used to create the awareness of the internet usage.
on this issue, while guidelines
and policy-level changes are “Advocacy cannot go alone, you
being formulated. must be prepared to partner
with state agencies and relevant
The Webinar had a panel of stakeholders to ensure that
International and Local speaker reform is coming through,”
representing the most relevant said Mr. Muruthala Moosa,
areas of the issue. Executive Committee Member of
Advocating the Rights of Children
The Managing Director of (ARC).
Welchman Keen, Mr Philip Victor,
stressed on the importance of “Broadcast media is lagging
“We have been working on and learning the rapidly changing behind, while the digital media
developing a plan to address cyber behavior, newer terms and are doing a bit more substantive
the online exploitation of concerns, which inadvertently writing,” said Mr Ismail Azim,
children more effectively, the invite further threats. He Assistant Journalist, PSM, while
plan is to establish a reporting underlined the importance presenting his experience. He
system and work on developing of establishing a Computer further lamented the lack of
programs for parents, teachers Emergency Response Teams research and data available from
and children,” said the Minister (CERT), and the need for mobile the state agencies that prevent
of State for Gender, Family and operators and Internet Service better reporting.
Social Services, in Maldives, Ms. Providers’ to play a greater role.
Zifleena Hassan. During the question and
Mr. Musthafa Farooq, answer session all the panelists
She was making her keynote Psychotherapist & Co-founder reiterated the need for parents
address during the In-Country of THIBAA Psychology said to adapt and navigate the threat
Webinar on ‘Cyber Security– families must be connected and landscape as the children,
Protecting Kids Online’ held be familiar with the gadgets kids although tech-savvy, is without
on 13th August 2020. It was are using. world experiences and vulnerable
organised by Asia-Pacific to a wide range of dangers.
Institute for Broadcasting From the legal perspective,
Development (AIBD) and Public taking Maldives as a case study, The session saw 208 registrants
Service Media (PSM), Maldives. Ms Agita Pasaribu, Founder & from Fiji, Malaysia, Maldives and
CEO of Bullyid App Chair of Myanmar attending/ viewing the
The event created a space for Bullyid (Indonesia) looked at the webinar on multiple platforms.
International legal commitment
16Broadcaster
HEALTH JOURNALISM MANUAL
Role of PSBs in economic development
By KP Madhu the pandemic. But we have
Health Journalism Consultant, India not given adequate service
COVID-19 epidemic has had to the primary producers for
severe economic impact on the society- the farmers, the
most countries. Public Service fishers, animal herders and
Broadcasters (PSBs) will forest dwellers that feed our
also therefore, face financial cities. Even in countries that are
constraints in the coming primarily agrarian, there are no
months. Most publicly funded specific time slots or interesting
broadcasters will also, in and useful programmes targeting
the meantime, be put under these sections of the public.
pressure to counter the
disenchantment of the public Manufacturing and service
at large, a natural response to industries too, have faced
economic downturn. Broadcast setback due to COVID-19. These
organisations that aspire to be secondary and tertiary producers
Public Service Broadcasters will also need special attention from It is with this background that
need to develop clear strategies PSBs in these times. These AIBD first initiated the creation
for facilitating economic growth, sections of the society can of a manual for training in health
to align their contributions to make a healthy, well-nourished communication and reporting. A
national development and public population prosperous in a short task force to lead the strategic
service, to ward off or at least time- faster than a government action in the Asia-Pacific region
reduce the demands on use of can, even with the right political is also being constituted. AIBD is
airtime by political, religious, will. However, many in these actively analysing the situation
commercial and other vested categories of public were forced in the other areas also, that
interests. to innovate, just to survive the need capacity building and
pandemic– especially those seeks inputs from broadcasters
The first is to make sure that that were not involved with on the ground realities in their
no health issue in the future will healthcare systems. respective countries.
ever catch us again unprepared.
We need to strengthen health The most important service that COVID-19 pandemic has
communication and reporting, we can provide to these sections posed a setback to our task of
to reduce expensive morbidities of the society is to constantly sensitising, orienting and training
and mortalities caused by not and consistently inform them broadcasters on issues that need
only corona virus, but also by about new technologies and attention. But we responded by
other diseases and conditions. new innovations. We need to resorting to online technologies
COVID-19 came upon us strengthen ourselves to energise for meetings and seminars.
unexpectedly and took a toll the media consumers, to ensure The experiences with these
in a short time, but there are that our respective countries do experiments at online capacity
illnesses that take their toll, not need to depend on costly building have provided us
slowly, steadily, killing millions. imported technologies, imitating lessons that we will use to adapt
The economic impacts of such innovations, but can develop our capacity building activities to
illnesses also nibble away from economically on the basis of the post-COVID world.
economic progress. Broadcasters problem solving skills of their
can do what WHO and the Ministry own. We would like to know how to
of Health cannot– provide the serve our members and affiliates
public adequate understanding Developing clear cut action plans and seek inputs to make sure
to make informed choices about based on these three strategies that the path we are charting
their health. can help broadcasters regain for the future is aligned to your
their viewership and listenership, needs and requirements. The
Besides this PSBs can contribute necessary for survival. So, even COVID-19 conundrum may force
in improving national productivity those broadcasters who are not us to keep physical distance.
and prosperity. Many countries in the game for public service But we must now act together
in the Asia-Pacific region have can benefit from adopting these to find ways to put the world on
progressed from dire poverty strategies, to help hold up their the speedy path to development
and were moving towards self- sagging financial bottom-line, as and cooperate to communicate
sufficiency in food and some the coming months unfold. issues that are relevant to the
were developing rapidly before media consumers and citizens.
17Broadcaster
BROADCAST MANAGEMENT- 24th SEPTEMBER
Digital disruption leads to changing business models
By Dr Mike McCluskey • Setting vision, goals and
International Media & Broadcast Consultant, Australia direction of their teams;
• Building vision and
goals on sound principles of
understanding audiences and
community interests;
• Undertaking research
and seeking information;
• Collaboration and
interactions with stakeholders;
• to support, encourage
and empower their staff and
teams to do their best;
• offering and receiving
constructive feedback from staff,
Broadcast media around the of five people, each sharing a
superiors and audiences;
globe is changing rapidly as laptop or desktop computer.
• encouraging innovation,
digital disruption leads to This allowed RTB team members
experimentation and strive for
changing business models, to participate in group work and
excellence; and
new patterns of audience with individual spokesperson
• demonstrating fairness
media consumption, mobile designated for plenary session
and integrity at all times.
consumption and production, feedback.
and easy access to on demand
Management systems were
content anywhere at any time. The participants ranged in
covered in detail with discussion
Consequently, broadcasting their levels of leadership and
about the need for good
organisations around the world management experience,
leaders to utilise and design
need an approach to leadership including radio producers and
management systems that
that encompasses the capacity station managers, team leaders
facilitate and enhance the ability
to lead teams to effectively adapt in broadcast engineering and
of teams to undertake their work
and evolve within the rapidly training coordinators. Despite
as seamlessly and as effectively
changing media landscape. some difficulties with broadband
as possible.
network connections, the
With this in mind and with a workshop ran smoothly with
The concept of the leader’s
focus on the essential attributes lively interaction.
toolkit was used to demonstrate
of modern broadcast industry
how good leaders utilise a
leadership, 25 participants from Differences between the
range of systems and attributes
Ratio Television Brunei (RTB) processes of management and
to enhance their leadership
were involved in a full-day the attributes of leadership
capabilities. The participants
digital in-country workshop on were discussed. Team members
agreed that a leader who needs
Modern Broadcast Management. were given opportunity to build
to guide their teams through
Organised and coordinated on their understanding of how
the constantly evolving and
by AIBD, the workshop was leadership and management are
rapidly changing broadcast
conducted by Broadcast Media interdependent and focussed on
media environment will need
Consultant, Dr Mike McCluskey, some of the common attributes
to constantly utilise all these
who ran the online interactive that all leaders need to practice.
attributes and avail themselves
one-day workshop from Some of the key leadership
of all leadership tools and
Australia. attributes discussed included:
management systems to ensure
• Embodying cultural and
they and their teams remain
The participants were asked to organisational values at all
nimble, effective and relevant to
form themselves into 5 groups times;
their audiences.
18Broadcaster
COMMUNITY RADIO- 17th SEPTEMBER
Community Radio:
Empowering Societies During Disasters
By Nabeel Tirmazi
Programme Manager, AIBD
Community radio has always
proved to be an effective
medium for the development of
the unprivileged communities.
In recent times, Community
Radio (CR) has proved to be a
great bridge for information and
communication to the remote,
marginalized, and the most
vulnerable communities. Being
an economical medium, its
portability adds value not only in
reaching but giving voice to the
unheard.
Renowned humanitarian writer connectivity during vulnerable
Over 75 media practitioners
and photographer Dr Shahidul times.
from 18 countries joined the
Alam from Bangladesh moderated
AIBD’s webinar on Community
the event. He also said that in Mr Suman Basnet, regional
radio on 17th September 2020.
an image-saturated world, radio Director, AMARC from Nepal,
AIBD engaged speakers from
still proves to be an important said that while the pandemic is
Australia, Bangladesh, India,
medium to disseminate content far from over, its consequence
Nepal and Nigeria to share their
to the masses. on community radio is visible
knowledge and case studies
Mr AHM Bazlur Rahman, CEO, and severe. “Community
with the attendees. The three-
BNNRC, talked about how radio journalists worked as
hour event focused on the role
Bangladesh mobilised all the the frontliners during these
of community radio in various
community radio stations to unprecedented times, but they
countries during disasters and
develop awareness-building suffered enormous setbacks
how this institution dealt with
programmes on COVID-19. in terms of income, logistics,
the recent global pandemic
He also mentioned about the and human resources,” he
lockdown.
Government’s initiatives to said, adding that governments
mobilise community radio to should have formal policies on
During the opening remarks,
collaborate with government emergency broadcasting as well
Ms Philomena Gnanapragasam,
departments, CSOs, and as for social inclusion. “Wearing
Director, AIBD, said that, Radio is
communities. a mask is important, but let it not
the theatre of the mind, though
block our voice!”, he emphasized.
being a traditional medium it still
Dr Sreedhar Ramamurthy from
withstood time and it has become
India delivered said community A media consultant from
stronger with the evolution of
media has always been proactive Australia, Mr Martin Corbin,
technology. Though globally,
during disasters like cyclones, shared a case study of Australia’s
community radio stations are low
tsunami, floods, and even recent tragedies of bushfires and
on resources but they have deep
during the current pandemic. He how community radio reacted
roots and have more penetration
highlighted various strategies to it. He mentioned that during
in their communities, which
that Indian community media that period, over 80 stations
make them a significant media.
adopted to ensure their were at any one time under
Continued on next page
19Broadcaster
COMMUNITY RADIO- 17th SEPTEMBER
threat or undertaking some form in India, Ms Archana Kapoor, Director of Institute for Media
of emergency broadcasting. presented her case study on and Society, Nigeria highlighted
He also highlighted that during a small city ‘Mewat’ and how various strategies about how
that period, the listenership community radio was able to raise community radio stations can
of community radio increased the awareness among masses to minimise the impact of disasters
significantly, as listeners wanted combat COVID19. Apart from by acting proactively. He also
to know more about localised broadcasting awareness-based mentioned that sometimes
news and local voices. programmes, Radio Mewat also the localised disasters are not
ran a campaign on digital media highlighted in the mainstream
Mr Balakrishana Pokhrel, literacy, she said. media, thus the role of
Executive Director of ACORAB community radio becomes more
Nepal, shared the experiences Professor Ralph Akinfeleye, evident to safeguard its audience
of community radio broadcasters Chairman of the mass by disseminating relevant
during the disasters in Nepal in communication department of precautions.
recent years. He showcased his the University of Lagos from
case study on how CRs played Nigeria, also known as the During the Q&A session some
a bridge role between victims father of community radio in of the participants said it was
and authorities during the Nigeria, spoke about the history a timely effort by AIBD and
earthquake in 2015 and then in of community radio in Nigeria. traditional broadcasters should
floods. He mentioned the role He also mentioned that during also learn from the engagement
of ACORAB during COVID19, COVID19, local community techniques used by community
where the association constantly radio stations translated the media. AIBD will organise more
conducted policy advocacy and information about the pandemic in-depth workshops on this
capacity development for its to avoid any severity of subject for members in near
member broadcasters. disinformation. future.
The founder of Mewat radio Dr Akin Akingbulu, Executive
20Broadcaster
TV AUDIENCE MEASUREMENT- 3rd SEPTEMBER
Cutting the feet to fit the shoes
By Raviratan Arora
CEO, DecisionCraft Inc.
TV audience measurement is a In my experience, most of the
typical case of the tail wagging problems with a ratings service
the dog, where an investment arise from the fetish with a single
of a few million dollars ends up currency. Or the least one can
deciding the fate of billions of say is that most of the problems
advertising dollars. can be solved if we give up this
fetish.
Over the years it has come to
believe that there should be There are different types of
a single measurement service peoplemeters and they differ 5. Insist on transparency.
(single currency), presumably from each other on the following Some of the possible initiatives
since multiple audience two aspects: Definition of with watermarking are described
measurement numbers make viewership data and mode of in the following paragraphs.
it harder to price, buy, and data transmission. 6. Work towards a regulator/
sell advertising time. But in oversight mechanism.
the endeavor to obtain the Given the high stakes (advertising
convenience of a single currency, dollars) in the game, where a Full version of the article can
the industry has cut its feet to small error can lead to grossly be accessed from our website
fit the shoes. disproportionate consequences via link: https://bit.ly/3cw2oJX
for the broadcasters, it’s the
Almost everywhere, TV channels demerits rather than merits About the author:
that are not happy with the of the technology that should
numbers that their ratings decide the choice of technology. Raviratan Arora, an alumnus of
company produces, have one or Indian Institute of Management,
more of the following complaints: It has been my experience that Ahmedabad, is the CEO of
Inadequate panel size; skewed most of the media professionals DecisionCraft Inc. in New York,
panel distribution; biasedness are inadequately trained on USA. DecisionCraft runs a TV
and; unethical practices including how to interpret the ratings advertisement monitoring service
corruption. data, and on how to ask hard in NY under the commercial
questions. Most of them work as name, cTrack. The author had set
But what is seldom questioned is automatons. Their knowledge is up and run a 7,000-household
what type of hardware technology limited to the ratings jargon. TV audience measurement panel
is used for measurement, in India. With that experience,
demerits of monopolised ratings What should the broadcasters DecisionCraft developed an end-
service, and issues related to do and ask? to-end audience measurement
moral hazards. Most users of 1. Build expertise. system (peoplemeters,
audience measurement data Understand strengths and software, and hosting) based
know very little about what lies weaknesses of measurement on image-matching technology.
under the hood of a ratings technologies. This system was deployed in
system. 2. As a group, broadcasters Mexico, Malaysia, and Bulgaria.
should insist on active A brief view of this system can
For example, I haven’t met a participation. Take nothing on be had at https://www.ctrack.
media professional who knew reputation (All that glitters is tv/?page=AudienceMeasuement
how to calculate the margins of not gold). Test each component
error for the ratings data. It’s of the supply chain. Insist on a
a different matter that I also number of checks and balances. NOTE: More than 30 participants,
haven’t met a ratings agency that 3. Resist/fight monopolistic mostly researchers and decision
would give them the required forces including monopolistic makers, from 17 countries
data. More often than not, it is technologies. participated in the workshop on
a case of the blind leading the 4. Ensure no media agency 3rd September, 2020. The author
blind. or broadcaster has co-ownership of this article was the consultant
of the ratings company. of the workshop.
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