BUSINESS PLAN 2019 2022 - Project Numbat
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© Tamara Wilkes-Jones BUSINESS PLAN 2019 - 2022
TABLE OF CONTENTS
1. MISSION AND OBJECTIVES 1
2. STAKEHOLDERS 1
3. COMMITTEE STRUCTURE 1
4. SWOT ANALYSIS 2
OBJECTIVE 1. To enhance efforts to conserve the Numbat and its natural habitat 2
Strengths 2
Weaknesses 3
Opportunities 3
Threats 4
OBJECTIVE 2. To promote and assist community awareness of the Numbat 4
Strengths 4
Weaknesses 5
Opportunities 5
Threats 6
OBJECTIVE 3. To undertake activities to raise monies to support Numbat conservation 6
Strengths 6
Weaknesses 7
Opportunities 7
Threats 8
5. COMMITTEE FOCUS 8
6. PROJECT NUMBAT FOCUS AREAS 2019 -2022 9
Endorsed 21st May, 2019.
Project Numbat Incorporated / Business Plan 2019 - 2022 ii.1. MISSION AND OBJECTIVES
Project Numbat’s mission is: Community awareness and involvement in the conservation
of our unique mammal emblem.
This is achieved through three objectives:
o To enhance efforts to conserve the Numbat and its natural habitat
o To promote and assist community awareness of the Numbat
o To undertake activities to raise monies to support Numbat conservation
2. STAKEHOLDERS
Current Stakeholders Potential Stakeholders
• Perth Zoo (PZ) • Natural Resource Management Agencies: Perth, Wheatbelt,
South Coast (Oyster Harbour Catchment Council)
• Department of Biodiversity, Conservation & Attractions
(DBCA): Perth Hills, Kensington, Manjimup, Collie & Narrogin. • Traditional Owners: Indigenous Ranger Programs,
Kurongkurl Katitjun Edith Cowan University, South West
• Australian Wildlife Conservancy (AWC) Aboriginal Land & Sea Council (SWALSC)
• Numbat Task Force (NTF) • Local Governments; Pingelly, Beverly, Brookton, Narrogin,
Cuballing, Manjimup, Bridgetown
• Project Numbat members
• Other not for profit organisations; Friends of the Western
• Schools – primary and secondary Ground Parrot, Gilbert’s Potaroo Action Group, Nest Egg
Foundation, Friends of the Western Swamp Tortoise, Maroo
• World Wildlife Fund for Nature – Aust (WWF) Wildlife Rescue, Woodland Reserve Whiteman Park, Kaarakin
Black Cockatoo Conservation Centre, Conservation Council
• Williams: Shire, Rustik Rainbow Cafe of Western Australia, and the Western Australian Forest
Alliance.
• Peel Harvey Catchment Council (PHCC)
• Corporate Volunteers and Conservation Volunteers Australia
• South Central Naturalists Club - Narrogin
• Institutes & Perth Universities: Western Australian
• Millennium Kids Inc. Biodiversity Science Institute (WABSI), University of Western
Australia, Curtin University, Murdoch University
• Murdoch University
• Corporate Organisations: Rio Tinto, Newmont Gold
• Threatened Species Commissioner Boddington, Toyota & Mining agencies
• Wendy Binks - artist • Greening Australia
• Bush Heritage
• Gondwana Link
• Australian Citizen Science Association
• Green Heroes
• Foundation of Australia’s Most Endangered (FAME)
• Western Australian Museum
3. COMMITTEE STRUCTURE
The Project Numbat (PN) committee comprises of a maximum of nine members and four
executive team positions (as per the Constitution) and has a range of committed members
with varying expertise that contribute to the function and progression towards our three
objectives. The following diagram depicts the main functions. Some of the “remaining
functions” are managed by individuals and others are shared by the committee as events
and projects arise.
1. Project Numbat Incorporated / Business Plan 2019 - 2022Committee Structure & Function
13 positions available
Executive Committee Remaining Functions:
Positions:
• Projects & Grants
• President • Memberships
• Merchandise &
• Vice President Fundraising
• Communications;
• Secretary Newsletter, Media,
Social Media,
• Treasurer Website
• Events
• Education
Diagram 1. Summary of Committee Structure and Function.
4. SWOT ANALYSIS
In 2015 and 2019 the Project Numbat committee held a SWOT (Strengths, Weakness,
Opportunities and Threats) analysis workshop to better understand its current operations
and future aspirations. This analogy was applied to each strategic objective.
Objective 1. To enhance efforts to conserve the Numbat and its natural habitat
1.1 Strengths
• Support and collaboration with DBCA, Perth Zoo, the Recovery Team, PHD projects
and Peel Harvey Catchment Council
• Radio collar program coordination and funds
• Funds to support Aerial numbat tracking surveys
• Numbat dig identification survey teams
• Collaboration with Peel Harvey Catchment Council
Project Numbat Incorporated / Business Plan 2019 - 2022 2.1.2 Weaknesses
• Relationship with AWC is not strong
• Numbats’ limited distribution in the wild and presence in isolated reserves
• Multiple threats to Numbats
• Inadequate predator control (cats and foxes)
• Dependency on experts – PZ and DBCA
• How do property owners know Numbats are there? How do we educate?
• Irresponsible cat ownership
• Government funds always transferred elsewhere
• Numbat presence limited to Western Australia which confines where PN can target
1.3 Opportunities
• Conduct termite surveys
• Responsible cat ownership, projects and collaboration:
o Australian Veterinary Association
o Cat Sterilisation Society
o DBCA to track and remove cats
o Any agency for a Mobile Cat (Vet) Sterilisation in rural areas near numbat
reserves
• Habitat regeneration project including weed control
• Work with other stakeholders – see stakeholder list
• Collaboration with nurseries for revegetation
• Run survey teams across multiple reserves and have a schedule for;
o Numbat dig identification surveys
o sand-pad monitoring (footprints)
o sensor-camera monitoring (numbats and predators)
o termites (type and presence)
o drive surveys including reserves not previously targeted i.e. Cocanarup,
Dragon Rocks & Stirling Ranges
o Radio tracking of collared numbats
• “Living with Numbats” brochure – to be placed in all reserves
• Signage and / or information regarding “No firewood collection” at reserves
• Interactive website –including footage
• Fund a documentary
• Active volunteer program
• Work with farmers living near or adjacent reserves
• Work with AWC sanctuaries: Mt Gibson, Newhaven, Mallee Cliffs and Yookamurra
• Allocate funding to support research projects such as: single or multiple paternity,
species and predator interactions, foraging and habitat preference / energy use, radio
tracking, population genetics, parasites, Gastrolobium distribution and relationship
with Numbats, vegetation / habitat characterisation and mapping.
3. Project Numbat Incorporated / Business Plan 2019 - 2022• University PHD projects
1.4 Threats
• Time: long term population and survival
• Environmental factors effecting its survival:
o Predators
o Habitat quality and fragmentation
o Fire
o Climate change
o Human impact – including adjacent to reserves
• Extinction in the wild
• Committee member commitment
• Losing our affiliation with partners
• Funding for collars solely reliant on Project Numbat
• DBCA Native Species Breeding Program changes, lack of funding and aging
infrastructure
• Dr Tony Friend (DBCA Numbat specialist) retiring and succession planning
Objective 2. To promote and assist community awareness of the Numbat
2.1 Strengths
• Primary School and Senior School Education Package
• Numbat sculpture in Williams
• Website and social media presence
• Film clip – introduction to PN
• Relationships with local media i.e. the West Australian, Fremantle community
newspaper, Great Southern Radio and Starfish online media
• Nurla (mascot) and Turner (taxidermy Numbat)
• Consistent funds available from regular donations
• Good arrangement of gear now; table cloth, banner, donation tins, marquee, varied
and quality merchandise
• Uniforms
• Calendar of events for attendance
• World Numbat Day – first Sat of November
• Regular social media posts
• Quarterly Newsletter
• Attend regional areas; events and presentations
Project Numbat Incorporated / Business Plan 2019 - 2022 4.2.2 Weakness
• Primary School package and Senior School Education Package - are these used
enough?
• Lack of visibility for the Numbat and PN
• Newsletter – timing and content
• Quantity of Members and most are based in Western Australia
• Attend and manning stalls
• Wendy Binks and Numbat book – author has not completed their part
• Work with Scouts – no longer do
• Time pressures to attend and run events
2.3 Opportunities
Media
• More media - Liaise with international media, promote PN in other states newspaper
and attend events
• Newsletter content; Numbat stories and observations, committee members, general
members and Perth Zoo keeper feature.
• Brochures at all numbat reserves
• Keep website updated
• Threatened Species Day event (Sept)
Events
• Attend Wildflower Tours – hold a stall at one of their stop off points
• Youth Arts Festival (local government agencies) – assist and promote
• World Numbat Day celebration and promotion
• Excursions; NTF Dryandra
• Teenage Numbat Day / Survey
• Wine brunch, wine / boat tour
• Amazing Race
Other
• More school talks. Hire someone to do this if we cannot
• Engage with Schools in known Numbat areas - Artist competition
• Visit Scouts and Guides
• Educational Sculpture Trail / Animal Playground
• Short fun video – Numbat dancing or shake which goes viral
• Build broad networks and invest in them for the long term
• Involve members as volunteers to assist, such as at stalls
• More Numbat signage everywhere
• Airport Numbat coin collection – use numbat mould
5. Project Numbat Incorporated / Business Plan 2019 - 2022• Perth Zoo giant numbat – use numbat mould
• Script for talks and presentations
• Sister Animal partnership i.e. Pangolin (eats termites) or Australian animal to
encourage collaboration and local support
• Responsible Cat ownership
• Promote member discount to Barna Mia (Dryandra)
• Work with farmers living near or adjacent reserves
• Committee succession planning
• Survey members – what do they want from PN?
• University research opportunities; PHD students
• Build relationship with other agencies that have numbats - Australian Reptile Park
• Fluro vests for events/surveys, car magnets – to identify who we are
• Provide / assist with Nearer to Nature delivery at Dryandra
• See stakeholder list
2.4 Threats
• Loss of committee expertise
• Memorandum of Understanding with Perth Zoo – restrictions
• Availability of the committee
• Limited trust and expertise within the committee may prevent opportunities and
innovation
• Conflict of priorities for expenditure
• Lack of opportunity to ask questions about funds spent funds by external parties
• Committee getting bogged down in minor decision making rather spending time
developing and running projects and attending events
• DBCA Native Species Breeding Program changes, lack of funding, ageing
infrastructure
Objective 3. To undertake activities to raise monies to support Numbat
conservation
3.1 Strengths
• Past successful events: Art Exhibition, Quiz Nights
• Events calendar
• Merchandise - good quality, online purchasing, T-shirt design, calendar, new items on
offer
• Member Package: Newsletter, member card, family and corporate membership and
10% of Barna Mia entry
• Huge support basis
• Donations - regular
Project Numbat Incorporated / Business Plan 2019 - 2022 6.• Purchase of collars: specific goal and donor receives a certificate
• PAYWay system for credit card and EFTPOS purchases
• Event set up: marquee, tables, banners / flags
3.2 Weaknesses
• False impression of funding – people think Project Numbat is associated with the
Perth Zoo and / or are the Numbat Task Force
• Tin collection (donations) is not coordinated
• We don’t spend money in an “attractive way” (always the same i.e. collars)
• Some projects can be time consuming and overwhelming
• Members may not feel they get much out of membership
• Members gathering: no activities held to engage or socialise with members and their
families
3.3 Opportunities
Merchandise
• Calendar
• Chocolates! (different flavours for the stripes) – use numbat mould
• Limited edition merchandise
• Experiment with merchandise
• Gift vouchers - for membership and/or merchandise
Memberships
• Invite members for wine brunch to enhance engagement and tangible outcomes
• Corporate memberships (outdoor shops: a clothing line, Westfarmers) Logo on their
website
• Membership kid’s badge
Events
• ‘Fundraising Month’ ‘Call for collars’
• i.e. give up chocolate, hold a high tea, Fun Run, Honey Money Day
• Dryandra Numbat Bike ride Day / Weekend
• Ball / Dance
• Quiz Night
• Auction
• Wine and cheese event
Other
• Fundraising package for schools and kid’s birthday parties (stickers, bandana, t-shirt,
poster, badge, certificate etc.)
• Numbat wine labels and other beverages
7. Project Numbat Incorporated / Business Plan 2019 - 2022• Artwork: approach artists 2 times per year to donate artwork for sale / fundraiser
• More bequests on website i.e. Birdlife do this
• Pay committee members mileage or choose to buy them a meal, pay basic
accommodation for distant sites.
• Adopt or Name a numbat
• More giant numbats – use the current mould for the Perth Zoo
• Grilld fundraising
• Facebook – raffle, auction, bequest
• Develop calendar of grant opportunities
• Develop projects so that we are ready for potential grant proposals
• GiveNow
• Promote monthly giving
• Membership Drive – via newsletter – get a friend to join as a member; via Facebook –
don’t just like us join us.
• Lotterywest grant – assist Perth Zoo to apply for infrastructure upgrade
• Provide updates to members on external funding expenditure i.e. collars, PHD
research projects
3.4 Threats
Loss of donations
Limited renewal of memberships
Merchandise: some items do not sell well
Financial investment by committee members; mileage, accommodation, parking fees and
meals
No regular income
Lack of recognition for committee member efforts
5. COMMITTEE FOCUS
The items identified through the SWOT process led to the committee choosing their
preferred items of interest whereby a number ranking system (3 highest, 2 medium and
1 low) was applied to each objective to identify the committees key actions of focus.
The final results are represented below. A score of 20-15 resulted in High Priority, 14-10
Medium Priority and less than 9 points resulted in a lower priority. All the results are listed
in ascending order. Those without a ranking at the time of the selection were not identified
as priorities.
The items ranked will determine what priorities may become a focus the committee, the
committee also recognises that the commencement or completion of each is dependent
on its complexity, available resources such as volunteer time (individual and collaborative),
Project Numbat Incorporated / Business Plan 2019 - 2022 8.expertise (internal and external), funds, timing and committee member turn over.
The committee uses a project plan template to investigate and understand aspects of the
project and uses a calendar of events to organise its possible attendance at a range of
events.
6. PROJECT NUMBAT FOCUS AREAS 2019 -2022
Table 1. Committee ranking of priority actions; High, Medium and Low (April 2019)
No. Action Priority
1 Responsible cat ownership, projects and collaboration: High
o Australian Veterinary Association
o Cat Sterilisation Society
o DBCA to track and remove cats
o Any agency for a Mobile Cat (Vet) Sterilisation in rural areas near numbat reserves
2 Try various fundraising and platforms: GiveNow, Grilld, Facebook raffle, monthly giving Medium
3 Chocolates! (different flavours for the stripes) – use numbat mould Medium
4 Active volunteer program Medium
5 Habitat regeneration project including weed control Medium
6 Keep website updated and social media Low
7 Run survey teams across multiple reserves and have a schedule for; Low
o Numbat dig identification surveys
o sand-pad monitoring (footprints)
o sensor-camera monitoring (numbats and predators)
o termites (type and presence)
o drive surveys including reserves not previously targeted i.e. Cocanarup, Dragon Rocks &
Stirling Ranges
o Radio tracking of collared numbats
8 Numbat wine labels and other beverages Low
9 World Numbat Day celebration and promotion i.e. Wine brunch, wine / boat tour, Amazing Race Low
10 Newsletter content; Numbat stories and observations, committee members, general members and Perth Zoo Low
keeper feature
11 More school talks (guides & scouts also) and presentations and assist with Nearer to Nature delivery at Low
Dryandra. Hire someone to do this if we cannot
12 Adopt or Name a numbat Low
13 Brochures at all numbat reserves Low
14 Membership Drive – via newsletter – get a friend to join as a member; via Facebook – don’t just like us join us. Low
15 Allocate funding to support research projects such as: single or multiple paternity, species and predator Low
interactions, foraging and habitat preference / energy use, radio tracking, population genetics, parasites,
Gastrolobium distribution and relationship with Numbats, vegetation / habitat characterisation and mapping
/ University PHD projects
16 Work with farmers living near or adjacent reserves Low
17 Provide updates to members on external funding expenditure i.e. collars, PHD research projects via social Low
media
18 Fundraising package for schools and kid’s birthday parties (stickers, bandana, t-shirt, poster, badge, certificate Low
etc.)
19 Short fun video – Numbat dancing or shake which goes viral Low
20 More bequests on website i.e. Birdlife do this Low
21 More giant numbats – use the current mould for the Perth Zoo Low
22 Educational Sculpture Trail / Animal Playground Low
9. Project Numbat Incorporated / Business Plan 2019 - 2022No. Action Priority
23 Lotterywest grant – assist Perth Zoo to apply for infrastructure upgrade Low
24 Survey members – what do they want from PN? Low
25 Fund a documentary
26 Living with numbats brochure to be placed in all reserves
27 Work with other stakeholders – see stakeholder list
Work with AWC sanctuaries: Mt Gibson, Newhaven, Mallee Cliffs and Yookamurra
Build relationship with other agencies that have numbats - Australian Reptile Park
28 Interactive website –including footage
29 Signage and / or information regarding “No firewood collection” at reserves
30 More media - Liaise with international media, promote PN in other states newspaper and attend events
31 Threatened Species Day event (Sept)
32 Teenage Numbat Day / Survey
33 Engage with Schools in known Numbat areas - Artist competition
34 More Numbat signage everywhere
35 Fluro vests for events/surveys, car magnets – to identify who we are
36 Artwork: approach artists 2 times per year to donate artwork for sale / fundraiser
37 Calendar
38 Develop calendar of grant opportunities
Project Numbat Incorporated / Business Plan 2019 - 2022 10.Project Numbat Incorporated
PO Box 684
South Perth
Western Australia
6951
info@numbat.org.au
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