Business Plan for Design Shanghai 2019 - Promoting Norwegian Design Products in China - Norsk Industri
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Business Plan for Design
Shanghai 2019
Promoting Norwegian Design
Products in China
www.innovationnorway.no
Bioeconomy
Clean energy and
Smart Society green industry
Ocean-based Industries Health
In China Innovation Norway works with all 6 key areas where Norway has competitive
advantages.
The creative industries is identified as one of the six areas of opportunity for the Norwegian
economy, and is among the new areas of development that encourage innovation and sustainable
growth and development in today's society. The creative industries have received a lot of
recognition both in the EU and internationally for being industries with significant economic
growth and for having a growth in employment that is higher than other industries.
In addition to the fact that the industries are important in themselves, they are also of importance
to other industries. The creative industries also possesses a number of skills and methods that can
be used successfully in other industries. With their expertise and mindset, the creative industries
can contribute to greater diversity in other industries, which is essential for the innovation and
transformation of tomorrow's Norway.
www.innovationnorway.no
Design Shanghai 2019
Norwegian design and innovation is a very important part of Nordic design. However, it has not
been very well known in China where there are increasing demand for high quality products with
design elements.
In order to promote Norwegian Design and increase the brand awareness in China, Innovation
Norway identifies Design Shanghai 2019, one of Asia’s Top Design Fair, as the event for Norwegian
design companies to participate. A local Chinese company, WoW Design, will co-organize the
Norwegian companies exhibition booth. WoW Design has worked with many Nordic design brands
for sales and distribution of Nordic design products in China and has previously collaborated with
Danish, Finnish and Swedish Cousulates General in Shanghai to organize pavillions at Design
Shanghai fairs. WoW Design has expressed interests in meeting and introducing more Norwegian
brands into the Chinese market.
It is our wish to organize a Norwegian Pavilion at Design Shanghai 2019 in collaboration with
WoW Design.
www.innovationnorway.no
The participation in Design Shanghai event includes a series of business activities and the visit is
suggested to be carried out during 3-10 March, 2019, including:
• To organize Norwegian Pavilion to exhibit Norwegian furniture and home decor products at Design
Shanghai 2019 by in collaboration with local partner, WoW Design
• To organize “The Nordic Home－Norwegian Design Company Presentation” Opening Event at Design
Shanghai Fair with media exposure possibilities
• To arrange business seminar to promote Norwegian design towards Chinese stakeholders, such as
designers, architects, developers, design products distributors, medias and etc.
• To carry out business meetings and visits to
• Nordic design companies established in China for knowledge and experience sharing on business
operation in the Chinese market, the sales and distribution channels for retail business.
• interior design companies, showrooms, furniture and home deco malls, distributors of Nordic
design products for a better understanding of the market for design products and possible future
collaboration possibilities.
www.innovationnorway.no
• About Design Shanghai • DESIGN SHANGHAI THE 4TH BEST ATTENDED DESIGN EVENT IN THE WORLD • Design Shanghai is Asia’s leading international design event which is held annually in Shanghai since 2014. • Design Shanghai provides the platform to network, exchange and establish long- term business relations with Asia’s top architects, interior designers, property developers, retailers, collectors and private buyers. • Design Shanghai aims to explore how eastern and western design philosophies can work together synergistically across the five halls: Contemporary Design, Classic & Luxury Design, Collectible Design, Kitchen & Bathroom Design and Workplace Design. • Design Shanghai 2019 will be held on 6-9 March at Shanghai Exhibition Centre
• About Design Shanghai – Numbers in 2018
• 400 PARTICIPATING BRANDS AND GALLERIES FROM 31 COUNTRIES, WITH 14.2%
INCREASE from 2017
• 68,492 HIGH PROFILE VISITORS FROM 70 COUNTRIES, A 34.35% INCREASE YEAR-ON-YEAR
Participants include:
• Architects from across China and the West
• Interior designers from around the world
• Property developers from Shanghai and nearby cities
• China’s buyers and retailers
• Key decision makers from the private and public sectors
• Public audience
Why China • The design industry in Shanghai contributed 12% of the GDP in 2017 • The design revenue has been increased annually of 12.9% to £482.06 billion in 2017. • There are estimated 200,000 companies studios working in architecture, interior design, property development and other related areas in mainland China, with the total number of practitioners is over 10 million. • Active international leading hotel brands have a combined pipeline of about 400 new hotels in China and are still building. • The property market increased by 17.83% in 2017 in China. • By 2020, the newly built commercial properties will be 1.54 billion square metres. • In the next 5 years, 71% of the world's new skyscrapers will be completed in China. • China’s GDP total led more than $11 trillion and the economy grew by around 6.7% in 2017. • China is the world’s biggest consumer of luxury goods. • China is the world’s largest exporter and second largest importer.
Shanghai is the most exciting city, changing
every day. The design culture is following the
local happening. It is quite obvious that Design
Shanghai happens here.
NAOTO FUKASAWA
JAPANESE PRODUCT DESIGNER Allyson Rees Marcel Wanders
N a o t o Fukasaw a G e o r g e Yabu & Glenn Pushelberg
Japanese product designer Senior Retail Lifestyles Editor at W GSN Life- Dutch Product and Interior Designer, Co founder of Yabu Pushelberg
style & Interiors Cofounder and Artistic Director of Moooi
A tremendous platform to connect
China with the global world of design
and creativity.
ANDRE FU
FOUNDER OF AFSO
D.B. Kim Humberto Campana Kelly Hoppen Jan Plechac & H e n r y W ielgus
Design Director, Gensler Shanghai Brazilian designer Interior Designer, Product Designer, Author, Founder of Jan Plechac & Henry Wielgus
TV & Film Personality
I think Design Shanghai providing the platform
for companies to expand their martkes overseas.
That is the ultimate drive.
MICHAEL YOUNG
BRITISH PRODUCT DESIGNER
Jaime Ha yo n Michael Young Karim Rashid Patricia Urquiola
Spanish artist-designer, British product designer American Industrial Designer Spanish architect and designer,
founder of Hayon Studio Art Director of Cassina
The Design Shanghai Forum by Kohler is at the
forefront of the industry. A platform for everyone
not only to be inspired, but also a place where
ideas and experiences start a westward design
journey: the silkroad voyage of creativity begins
from Design Shanghai every year.
D.B. KIM
DESIGN DIRECTOR, GENSLER
SHANGHAI Andre Fu Rabih H a g e Paolo Pininfarina Tord Boontje
Location
SHANGHAI EXHIBITION CENTER
6-9th March 2019
Address：NO.1000 YANAN ROAD JINGAN DISTRICT SHANGHAI
About W O W D S G N
W O W D S G N – Nordic Home Furnishing Collection Brand
As an original Nordic design collection brand for home furnishing established by a group of renowned Chinese
designers, WOWDSGN aims at presenting extraodinary everyday designs all around the world to the users,
and providing personalized home life for those pursuing quality life.
Focusing on every user’s home life,WOWDSGN brings users affordable exquisite design and immerses life-
lovers with infinite artistic inspirations and excellent use experience.
The vision is to build the most stylish original Nordic home furnishing collection brand with best quality, let
exceptional design works blend in with people’s daily life, integrate the Nordic lifestyle of simplicity and
being close to nature into daily life, and to lead new trends in home aesthetics to fuel the elevation of life
quality in China in the future.
WOW DSGN
• Has 500 + domestic and overseas original design
brands.
• Connects users with 200+ outstanding original
designers
• Presents 10,000+ excellent global original design
works
• Serves 2,000,000 + high quality users
• Participates in 300+ business design projectsBudget overview – direct exhibition cost and travel cost
Items Estimated Cost RMB Estimated Cost NOK Comments
Exhibition space -- public rate 4,150/m² 5,035/m² Public rate
Exhibition space discounted 3,000/m² 3,640/m² The discounted price for selected
rate exhibitors. IN and WoW Design
will apply for the discounted rate
for Norwegian pavilion.
Utilities (electricity, and other 17,000 20,400 Utilities cost are to be shared by
misc.,) participating companies.
Construction fee 1,000/m² 1,200/m² Subject to change based on the
design of the joint booth.
Transportation Cost -- -- Depending on the products and
means of transportation.
Accommodation
Hotel 1,000 – 1,500/person/night 1,200 – 1,800/person/night The participating companies are
free to choose hotels to stay.
Local bus transportation 2,000/bus/day 2,400/bus/day (25 pax) Local bus transportation cost is to
be shared by participating
companies.
Flight tickets 6,500 – 12,000/person 7,800 – 15,000/person depending on the time of booking
and airlines rateFor participation and further information, please contact: Jessie Ji Senior Market Adviser Innovation Norway Shanghai Office Commercial Section, Royal Norwegian Consulate General, Shanghai E-mail: liyun.jessie.ji@innovationnorway.no Direct: +86 21 6032 0804 Mobile: +86 139 1661 6765 www.innovationnorway.no
You can also read
