BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
BUSINESS STRATEGY
2016 - 2018
BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
TABLE OF CONTENTS

Vision and Mission .................................................................................................................................................................................................................................................... 2

Objectives ................................................................................................................................................................................................................................................................. 3

Projected Activity 2016-2018…...............……………………………………………………………………………………………….………………………………………………………………………………………………………….5

Events Calendar………………………………………………………………………………………………………………………………………………………………………………………………………………………..………………………7

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
VISION

Our vision at Ronald McDonald House Monash is to enhance the quality of life for seriously ill children and their families by providing a home-away-from-
home which is welcoming, caring and supportive.

MISSION

Ronald McDonald House Monash aims to provide outstanding facilities, services and programs for families with sick children during a difficult time in their
lives. Our mission is to assist as many families as possible who are caring for a sick child within the Monash Health Network. We do this by providing secure,
quality accommodation for families for as long as they need at Ronald McDonald House Monash. In addition, we enable families within the hospital to have
some respite and time to themselves in our Ronald McDonald Family Room.

OBJECTIVES

During 2016-2018, RMH Monash will provide an ever-increasing number of families caring for children within the Monash Health Network, funding and
developing new and expanded facilities in order to cater for greater occupancy at RMH Monash and increasing visitation at the Ronald McDonald Family
Room within the new Monash Children’s Hospital. PMH Monash will:

    •      Complete Phase One of Capital Campaign to fund a brand new Family Room in Monash Children’s Hospital (Q4, 2016)
    •      Retain annual operational funding, ensuring a continued service of the highest quality to families with sick children (Q4 2016, Q4 2017 and Q4 2018)
    •      Complete fit out of an outstanding new Ronald McDonald Family Room (Q2, 2017)
    •      Reconfigure the existing Ronald McDonald Family Room into alternative, valuable functions, such as overflow accommodation (Q4, 2017)
    •      Complete Phase Two of Capital Campaign for an expansion of RMH Monash (Q2, 2018)
    •      Commence construction of the RMH Monash House extension (Q3, 2018)
    •      Recruit and retain an increased, enthused and skilled volunteer team by 10% per annum (Q4, 2016; Q4, 2017; Q4, 2018)
    •      Support the maximum possible number of families with sick children, maximising RMH Monash house occupancy and minimising family waiting lists
           (ongoing)

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
PROJECTED ACTIVITY: 2016-2018
To achieve the over-arching three-year objectives, RMH Monash will need to effectively grow and develop each operational stream:

CHAPTER EXPANSION

Conduct an expansion program for the Monash Chapter during the planning period:

•   Fit out the new Family Room by Q2, 2017
•   Reconfigure the existing Family Room into accommodation (subject to funding) by Q4, 2017
•   Commence construction of the House extensions by Q3, 2018 (aiming for completion and opening in early 2019)

CAPITAL CAMPAIGN

Fund all planned expansions of the Chapter through a two phased Capital Campaign:

•   Appoint Campaign Committee and launch Phase 1 of the campaign in March 2016
•   Launch Phase 2 of the campaign in Q2, 2017, coinciding with the opening of the new Family Room
•   Complete the Capital Campaign prior to construction of the extensions to RMH Monash in late 2018

TEAM

Over a three year period, undertake a graduated revision of team structure to accommodate:

•   Increased demands on guest services including weekend and overnight trained staff and housekeeping
•   Increased administration requirements associated with recruiting and retaining a larger volunteer work-force
•   Refined office and reception areas to ensure enhanced work-flow, quality accommodation for staff, volunteers and House guests and an enhanced front-
    of-house experience for visitors
•   Implement professional development opportunities for staff and volunteers, ensuring that our team is highly qualified and capable of caring for families
    with sick children during times of stress

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
HOUSE MAINTENANCE AND IMPROVEMENT

On an ongoing basis, improve the efficiency and amenity of Ronald McDonald House Monash:

•   Introduce an energy saving plan (Q1, 2016)
•   Install televisions in all rooms (subject to sponsorship)
•   Introduce a keyless entry system (subject to sponsorship)
•   Beautify the House gardens and upgrade all children’s playground equipment and toys (on-going)

GUEST SERVICES

Revise structure and working hours for all Guest Services staff and volunteers to cater for:

•   A strong focus on increased House occupancy and capacity to assist greater numbers of families with sick children (on-going)
•   More families staying in the House/more rooms requiring servicing (on-going)
•   Families staying in separate facility in reconfigured existing Family Room (Q3, 2017)

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
VOLUNTEER WORK FORCE

Develop and implement an enhanced volunteer recruitment and retention program, ensuring a sufficient work-force to cater for:

•   The new Family Room (potentially requiring two volunteers minimum at all times - Q2, 2017))
•   Prospective reconfigured existing Family Room (requiring servicing of three bedrooms and common areas - Q4, 2017)
•   Increased demands on housekeeping and guest services (as a result of increased occupancy rates – on-going)
•   Celebrate the wonderful contribution of out volunteer team and actively enable volunteers to engage in the development of our programs and services,
    improving the lives of families with sick children

KEY MILESTONES

The following milestones will be celebrated with an event and media activity:

•   Quarter 2 2017: Planned opening of the new Monash Family Room
•   April 2018: The House will celebrate its 25th anniversary

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
EVENTS CALENDAR

           JANUARY

           1st           New Year’s Day Public Holiday
           26th          Australia Day Public Holiday

           FEBRUARY

           9th           RMH Monash Board Meeting
           13th - 14th   Ride for Sick Kids pre-ride (Lorne)

           March

           5th           Orbost Poker Run (Bairnsdale to Orbost)
           5th-9th       Ride for Sick Kids (Regional Victoria)
           14th          Labour Day Public Holiday
           22nd          RMH Monash Board Meeting
           15th          Ride for Sick Kids Party (Encore St Kilda)
           25th          Good Friday Public Holiday
           28th          Easter Saturday Public Holiday

           APRIL

           11th – 14th   McDonald’s World Operator Conference
           24th          RMH Monash 23rd anniversary
           25th          Anzac Day Public Holiday

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
MAY

           1st         Mid-Year Appeal
           3rd         Board Meeting incorporating AGM
           6th         Ultimate Footy Friday

           JUNE

           13th        Queen’s Birthday Public Holiday
           14th        RMH Monash Board Meeting

           JULY

           15th        RMHC Gala Ball
           24th        Community Fundraising: Run Melbourne
           26th        Board Meeting
           TBC         Friends of RMH Monash Trivia Night

           AUGUST

           SEPTEMBER

           6th         Board Meeting
           30th        Charlie Bell Scholarship
           TBC         Annual cake stall at Monash Hospital

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BUSINESS STRATEGY 2016 2018 - RONALD MCDONALD HOUSE
OCTOBER

           TBC          RMHC Regional Conference, New Zealand
           11th         RMHC Victoria Golf Day
           15th         McHappy Day
           18th         Board Meeting
           TBC          Possible Grand Final Eve Public Holiday

           NOVEMBER

           TBC          Community Fundraiser: Stockman’s Rally
           TBC          Community Fundraiser: City2Sea
           1st          Cup Day Breakfast at RMH Monash
           1st          Melbourne Cup Public Holiday
           29th         Board Meeting
           TBC          Volunteers Christmas Party

           DECEMBER

           1st          Annual Christmas Appeal
           TBC          Friends of RMH Christmas Party
           1st – 24th   12 Days of Christmas Campaign
           25th         Christmas Day (Saturday)
           26th         Boxing Day Public Holiday
           27th         Christmas Day Public Holiday

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