Cake Design & Creative Baking - February 1 & 2, 2020 INTERNATIONAL SHOW FOR - my cake Friedrichshafen
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INTERNATIONAL SHOW FOR
Cake Design &
Creative Baking
February 1 & 2, 2020
MESSE FRIEDRICHSHAFEN
E X H IBI T O R IN F O R M AT I O N
www.mycake-messe.de
THE EVENT
For cake artists and cake dreamer
A life without cake is possible, but meaningless. That also Make money out of sugar and be
thought 10,500 visitors this year which came to shop, feast and part of the biggest cake exhibition
marvel at the my cake at Friedrichshafen. Around 60 exhibitors next year of southern Germany!
presented here wickedly sweet accessory for cake design and The affluent public from the four-
creative baking. In over 40 workshops and live demonstrations county region sweetens you the
the cake designers and professionals showed what you can start of the new season 2020 on
do magic of flour, eggs and a lot of sugar. In hall A2 lured over the first weekend of February.
100 exhibits of the IGT cake competition with sugar floristry, Let the impressions of this year
sweet tables and multilevel motif and wedding cakes. speak for themselves!
www.mycake-messe.de E X H I BI T O R- I N F O R M AT I O N | 2
GOOD REASONS
To become an exhibitor
Very high exhibitor satis- Strong public perception EXHIBITOR STATEMENTS
faction. Almost all exhibitors through broad advertising “The My Cake 2019 went great – still better than last year.
intend to come again campaigns It exceeded our expectations. There were many interested
visitors at the stand. In sum, we are very satisfied.”
Arno Ziems, Dekofee
Well-to-do audience from Optimal network platform
the four-county region with the my cake friends “The My Cake was awesome. I am totally overwhelmed
and happy. Not least due I felt very comfortable with the
Lake of Constance and night inside the scene good organization.“
far beyond (400 km) Nadine Globig, Twinkling Bakery
Familiy, solution and The fact that the My Cake takes place in the middle of
High-quality supporting service-oriented team e tri-border region, it catches a wide-ranging audience
and has therefore a coresponding importance for us -
program in appealing we have sold well here.“
ambience Jörg Meesters, Exhibition Manager cake company
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THE OFFER
Diverse and inspiring
Bakeware and accessories Kitchen appliances and utensils
Baking ideas & recipes Hands-on offers
Bakery products Chocolate, confectionary & patisserie
Baking ingredients and decor Pies, cakes and coffee
Bread and savory biscuits Packaging and gift items
Journals and books Tools and aids
Dishes, aprons and accessories Workshop and course offers
www.mycake-messe.de
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SWEET HIGHLIGHTS
CAKE COMPETITION LIVE STAGE COLLABORATION WORKSHOPS & DEMOS
JOIN-STATIONS SALE NATIONAL AND INTERNATIONAL CAKE DESIGNER
Around your sales area we offer a comprehensive supporting program, that leaves no visitor wishes open!
CHARITY-EVENT WELCOME TO JOIN PAY OFF! PASSION THAT
This year at the my cake raffle we SHOPPING PARADISE! Demos, live-events and work- CONNECTS!
could collect 4.865 € for the Radio 7 Nice and useful! Bid your products to shops around your products and Whether exhibitor or visitor –
Drachenkinder. a well-funded audience and expand services. Come in action with the my cake is the perfect
your customer base. the visitors. We will market your platform for networking.
CREATE AND TRY! activities centrally.
In workshops and demonstrations TEND AND ENJOY! CAKE ARTISTS
professionals share their knowledge Can cake be sin? The sale of deli- MEN-CORNER SEARCHED!
with the visitors. In the Kids’ Area cious pies, cakes, cake pops, choc- When men get tired, they can One of the show highlights
the little ones start their first adven- olate and confectionery are convinc- wait for her women relaxing is the big IGT cake compe-
tures or can learn their craft directly ing from the opposite. True to style with cold beer, table football tition, where ambitious
from the bakers. there’s prosecco and coffee in the and TV in the men-corner. cake designer show
my cake café. their skills.
Partner of my cake
www.mycake-messe.de
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OUR RECIPE FOR SUCCESS A LARGE FEEDING AREA
OF THE MY CAKE
A catchment area with high purchasing power Visitors in shopping mood
In the region of the Lake of Constance,
people can still afford something. The
purchasing power in the catchment
area per inhabitant is above the average.
Messe Friedrichshafen operates comprehensive marketing activities And from this fact you will benefit.
throughout the year in the four-county region of the Lake of Constance.
So you can be sure that you meet your target group on the my cake
and expand your circle of customers. Wiesbaden
Mainz
Nürnberg
Stuttgart
SOUTH GERMANY
To the catchment area with over 2 million people belongs southern Munich
AUSTRIA
Salzburg
Germany, Austria, Switzerland and Liechtenstein. The four countries FRIEDRICHSHAFEN
form a common economic area with high purchasing power. With Zurich Innsbruck
Vorarlberg
a low unemployment rate of currently 2.5 %, the consumption orien- Bern
SWITZERLAND
tation of trade fair visitors is extremely strong. LIECHTENSTEIN
www.mycake-messe.de
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IF YOU HAVE ANY QUESTIONS?
We´ll be pleased to help!
Messe Friedrichshafen is a longtime professional for leisure fairs in Germany.
We organize international trade fairs and exhibitions for trade visitors and
consumers, using our innovative concepts and effective marketing and media
channels.
www.messe-friedrichshafen.de
The architecture and infrastructure of Messe Friedrichshafen offers you the
ideal exhibition conditions. Focused marketing and personal service ensure
smooth operations and the interest of buyers. Project Project
Management Coordinator
Here you can register directly:
www.mycake-messe.de | katja.bock@messe-fn.de Rolf Hofer Katja Bock
Tel.: +49 7541 708-407 Tel.: +49 7541 708-448
www.mycake-messe.de
www.mycake-messe.de E X H I BI T O R- I N F O R M AT I O N | 7
ACCOMODATION SERVICE
Start the new day well-rested
Here you can book your accomodation online
TOURIST INFORMATION
FRIEDRICHSHAFEN
P.O. Box 2460
88014 Friedrichshafen
Germany
Tel.: +49 7541 3001-0
Fax: +49 7541 72588
E-Mail: messe.ti@friedrichshafen.de
www.friedrichshafen.info
www.mycake-messe.de
www.mycake-messe.de E X H I BI T O R- I N F O R M AT I O N | 8
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