THE UK'S BIGGEST CYCLING SHOWCASE NEC BIRMINGHAM - 12-15 September 2019 - The Cycle Show
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THE UK’S BIGGEST CYCLING SHOWCASE NEC BIRMINGHAM 12-15 September 2019
CYCLE SHOW 2019
KEY FACTS
THE LARGEST AND LONGEST RUNNING
CYCLING EXHIBITION IN THE UK
• LAUNCHED IN 2002 RECENT FEATURE SPONSORS VISITOR NUMBERS
• RIBBLE • 26,434 VISITORS
• BIGGEST LINE UP • TANNUS TYRES
OF BIKE BRANDS, • WD40 IN 2018
• BOSCH
ACCESSORIES AND • BAFANG • OVER 250,000
CLOTHING IN THE • ACT
• V12
OVER THE LAST
UK • FREE2CYCLE TEN YEARS
GENERATES £14M+ CYCLING CELEBS
• Lord Alan Sugar
IN BIKE SALES EACH • Lord Seb Coe
• Jez Cox
YEAR • Rebecca Carlton
• Ned Boulting
• Anna Glowinski
• Phil Jones MBE
STAR RIDER APPEARANCES
• Mark Cavendish • Sam Pilgrim
• Marcel Kittel • Danny Hart
• Alex Dowsett • Team Canyon Eisberg
• Kirstin Wild • Lee Musselwhite
CYCLE SHOW 2019 KEY FACTS WE CAN’T DO IT ALL ALONE, WE RELY ON SPONSORS AND PARTNERS TO MAKE THE SHOW THE EVENT IT IS. THE FOLLOWING EVENT SPONSORS SUPPORTED THE SHOW IN 2018:
CYCLE SHOW 2019
KEY FACTS
OVER 500 BRANDS REPRESENTED
AT THE SHOW OVER 270 STANDS BIGGEST EBIKE VILLAGE IN UK.
1,950 TEST RIDES ON BAFANG
IN 2018 EBIKE TEST TRACK IN 2018
MTB BRANDS INCLUDE:
CANYON ORANGE MONDRAKER ROCKY
CUBE STANTON CALIBRE MOUNTAIN
KONA WHYTE GT TRANSITION
MARIN YETI PIVOT
STRONG PRESENCE IN THE HIGH-END SECTOR OF ROAD MARKET SUPPORTED BY MAJOR BRANDS SUCH AS:
CONDOR BIANCHI LOOK DOLAN
RIBBLE COLNAGO CINELLI SWIFT CARBON
CANNONDALE SRAM ROSE 14 CARBON
PINARELLO CAMPAGNOLO CANYON PARLEE
LEADING COMMUTER AND EBIKE BRANDS INCLUDING:
CORRATEC BATRIBIKE LIESGER NEOMOUV
CYTRONEX RIESE & MULLER POWABIKE JUICY BIKES
ORBEA AMPLER GTECH
CYCLE SHOW 2019
MARKETING PLAN
Don’t miss it
REGISTER
THE UK’S BIGG FOR YOUR
CYCLING SHO EST FREE TRADE
WCASE
NEC BIRMINGH
AM
PASS TODAY*
28-30 September
2018 Cycleshow.co.u
Trade & Press k/trade
Day
27 September
SIX MONTH
ONLINE CAMPAIGN THREE MONTH “THE CYCLE
WD40
SHOW
IS WITHOUT
DOUBT THE
PREMIER SHOW
OF THE YEAR.”
Martin Hawyes
,
STAY AHEAD
of the latest
innovations
free semina
at our
rs
*FREE in advance
SEE
the 2019 launch
bikes from all
leading brands
cycleshow.co.u
of midnight
the
k/trade
MEET
new distribu
and catch-
tors
up with
existing supplie
rs
“THE UK’S MOST
PREMIUM SHOW
IN THE MOST
ACCESSIBLE
LOCATION”
James Smith,
Primal Europe
ADVERTISING
26 Sept 2018.
£15 on-the-
door.
on all major cycling websites
BOOK S
T
TICKE* AND
T AYE £’s!
O D
V
SA show.co.uk
CAMPAIGN
Cycle t code
discoun
Quote MBR
EST
’S BIGG ASE
THE UKNG SHOWC
CYCLI AM
B IR MING18H
NEC ptember 20
Se
28-30
DIRECT MAIL ACROSS ALL UK CYCLING
TO 65K
PREVIOUS TRADE AND
MAGAZINE TITLES
NEC BIRMIN
27-30 Septem
27 Trade &
ber 2018
Press only
GHAM
Don’t miss it
REGISTER
FOR YOUR
FREE TRADE
PASS TODAY*
Cycle
show.co.uk/biz
THE FIR
place
new 20
ST
to see
19 MTB
the
and
COMP
hundred
bikes
leadin
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on our
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save £5
exc
BUY
the ho
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on-the-
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accesso offers
ive
door!
s with
Inc. FRE
£18 mid
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ENJOY
pro ath
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night 27th
lete
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Sept.
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BE PART OF code MB
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mode count
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INDUSTRY’STHE UK
eMTB the-doo
CONSUMER VISITORS
ote dis to on-
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reverts
. Price
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Cyclesh
lt tick
IMPORTANT MOST
to adu
applies
HALLS *Offer
0
18 10:2
OF THE YEARDAY
12/07/20
EXHIBITORS
ed by:
Support
TOP
BRANDS
*Your trade UNMISSABLE
pass is valid
Registration for all
is FREE in advance 4 days of the show.
DAY-OUT 1
Entry on the of 27th Sept ust.indd
door is charged online. s_ad_aug
mbr_pres
at £15 per person.
Supported by:
600K
CYCLE SHOW INCLUSION IN bike-biz_insert_v2.ind
d 1
13/07/2018
11:21
ITV COMPETITION DURING
3,000,000+ THE TOUR
THIRD PARTY EMAILS SENT DIRECTLY TO CYCLING DE FRANCE
EMAILS ENTHUSIASTS FROM CYCLE SHOW
WE ARE NOW PART OF THE IMMEDIATE MEDIA GROUP WHICH GIVES US DIRECT ACCESS TO 8.5M CYCLISTS EACH
MONTH, WITH AN ACTIVE SOCIAL MEDIA AUDIENCE OF 2.4M
CYCLE SHOW 2019
EXPOSURE
DRIVING BRAND EXPOSURE AND AWARENESS
TOTAL MARKETING REACH: TOTAL PR REACH:
6.2M 17.5M
• Print advertising and direct
main circulation 1M
• Online display advertising
12 MONTH DIALOGUE
3.2 impressions • Over 239k unique visitors
• Social 2M to website
• Email newsletters sent
monthly to 65k
OVER 11.9K TWITTER CONSUMER
Statistics show that
32%
OF CONSUMERS WHO
FOLLOWERS
and 28k facebook likes
DATABASE
Of active cycling fans is
currently 65,000+
ATTENDED IN 2018 WILL REGISTRATION AND
COME BACK IN 2019. TICKETING IS FULLY
AND A FURTHER 35% CUSTOMISABLE
70%
WILL HAVE ATTENDED OF TRADE VISITORS
IN 2016 OR 2017
with options to include branding
and messages on trade badges
and consumer tickets
RETURN EACH YEAR
CYCLE SHOW 2019
VISITOR ANALYSIS
BUILD AWARENESS WITH A LOYAL COMMUNITY
OF PASSIONATE CYCLING FANS
DEMOGRAPHIC
National Reach
33%
More than 2 hours
from the NEC
40%
Live in the Midlands
20% FEMALE
80% MALE
67%
are aged
35-54
74.2%
are ABC1
DWELL TIME SALES SATISFACTION LEVELS
AT THE SHOW • 42% of consumer visitors will
buy a bike they saw at the show
within 12 months with an average
• 89.3% are likely to recommend to
a friend
• Repeat visitors
• 4 hours and 51 minutes average
predicted spend of over £1.8k • 32% attended the previous year
• 56% of visitors spend between
• Equates to a total spend of 46m • 35% attended in 2016 and 2017
5-8 hours at the show
• 40% made a new buying decision
from visiting the show
• Another 35% were more likely to
buy a product they’d seen
CYCLE SHOW 2019
WHY YOU SHOULD PARTICIPATE
ASSOCIATION WITH THE CYCLE SHOW OFFERS UNIQUE BRAND BENEFITS
SPONSORSHIP THERE IS NOTHING BETTER THAN DEMO RIDES TO GET VISITORS TO
ENGAGE WITH YOUR BRAND
In 2018 we hosted over 7,000 rides on 6 test tracks including Road,
ALIGNING YOUR eBike, MTB, eMTB and Kids tracks.
BRAND WITH THE "THE 2018 CYCLE SHOW WAS A FANTASTIC
UK’S PREMIER SUCCESS FOR BOTH OUR GT AND
CYCLING EVENT CANNONDALE BRANDS, THE NEW BIKES
WERE INCREDIBLY WELL RECEIVED BY
DEALERS ON THE TRADE DAY AND THE
HORDES OF CYCLING FANS ON THE PUBLIC
DAYS. WE’RE ALREADY PLANNING FOR
ENGAGE WITH OUR 2019 TO BUILD ON THE SUCCESS OF THIS
HIGH VALUE VIP YEAR’S SHOW, IT’S THE MOST IMPORTANT
TICKET HOLDERS SHOW ON OUR CALENDAR."
THOUGH A BESPOKE Clive Gosling, Director Of Marketing, Cycling Sports Group
SPONSORSHIP ELITE ATHLETE FAN INTERACTION
PACKAGE. • MAIN STAGE FEATURING
PRO RIDERS, CELEBS
AND EXPERTS
• PRO-RIDER MEET AND
GREET OPPORTUNITIES
CYCLE SHOW 2019
OPPORTUNITIES
KEY SPONSORSHIP OPPORTUNITIES INCLUDE:
LEAD SPONSORSHIP: FEATURE PARTNER: ALL SPONSORS /
• Logo in Cycle Show masthead
• Logo on press /
photobooth backdrops
• Branding rights of the
feature area
• Logo on all marketing collateral
PARTNERS:
• Website banner and dedicated
• Air time on show jumbo • Exhibition stand space adjacent
page on cycleshow.co.uk (239k
screens (x2) to feature area
unique views)
• Branding on all show signage
IT FELT LIKE THE BIGGEST AND BEST ONE YET, NOT LEAST THANKS TO HSBC UK
BRANDING RIGHTS BREEZE’S INVOLVEMENT THIS YEAR, OUR GLITTERING ARRAY OF GREAT SPEAKERS,
AND A REALLY STRONG TEAM TO WELCOME PEOPLE ALONG. FOR THE FIRST TIME
OF FEATURE AREA THERE WERE FULL HOUSES FOR MOST OF THE SESSIONS.
IT’S BEEN BRILLIANT TO HAVE SUCH A CLOSE BOND WITH THE GOOD FOLK OF THE
CYCLE SHOW THEMSELVES. THE FACT THAT SO MANY WOMEN TOLD US THEY’D
COME TO THE SHOW EXPRESSLY FOR THE HUB SHOWS WHAT A FIXTURE IT’S NOW
BECOME. HAVE WE CREATED A MONSTER?!
Phil @ VeloVixen
LOGO ON ALL MARKETING COLLATERAL
EDITORIAL IN
SHOW GUIDE
20K DISTRIBUTED FREE AT THE
SHOW AND EMAILED TO 250K
CYCLISTS
CYCLE SHOW 2019
BUSINESS NETWORKING
IN 2018 THE CYCLE SHOW ATTRACTED OVER 3,000 TRADE VISITORS
24%
Are senior
decision
58%
makers
Are IBDs, online or
multiple retailers
37.8%
Have an annual
turnover
of 1M+
CYCLE SHOW IS PROUD TO ANNOUNCE THAT WE WILL BE
HOSTING THE BIKEBIZ AWARDS ON OUR TRADE DAY, 12
SEPTEMBER 2019 GIVING YOU FURTHER EXPOSURE TO THE
CYCLING TRADE.CYCLE SHOW 2019
EXHIBIT WITH IS US & ELEVATE YOUR BRAND
28M² 75%
AVERAGE SIZE STAND AT THE SHOW OF STANDS ARE CUSTOM BUILT
SPACE ONLY SHELL SCHEME
£182 PER M² £220 PER M²
All stands are charged with a £70 registration / administration fee
WHAT YOU GET WE SOFT LAUNCHED OUR PRODUCT, THE BIKESTOW, AT
WHEN YOU WORK THE CYCLE SHOW 2018. IT AFFORDED US A HUGE AMOUNT
WITH THE UK’S NO.1 OF INTERACTION WITH THE PUBLIC, ACCELERATING OUR
CYCLING EXHIBITION: SOCIALISING OF THE PRODUCT AND GIVING US INVALUABLE
• 2 FOC parking spaces for the
FEEDBACK. THE SUPPORT FROM THE PUBLIC WAS
duration of the show#
• 15 complimentary tickets for
AMAZING. THROUGHOUT THE BUILD-UP AND THE EVENT,
your contacts or to use as
competition prizes THE SHOW ORGANISERS WERE VERY HELPFUL, WANTING
• Exhibitor profile on the Cycle
Show website (239k unique TO DO THE BEST FOR THEIR CORPORATE CUSTOMERS. THEY
users)
• Company info in the Show HOOKED US UP WITH A COMPLEMENTARY EXHIBITOR,
Guide given to all visitors
• Support, advice and help WHICH HAS LED TO AN ONGOING BUSINESS RELATIONSHIP.
from a dedicated operations,
marketing and PR team A GREAT EXPERIENCE ALL ROUND.
Julie Laight, BikeStowTO WORK WITH THE CYCLE SHOW CONTACT CYCLE TEAM Phone: +44 (0) 207 288 6440 Email: cycleteam@upperstreetevents.co.uk “FOR A DIRECT-TO-CONSUMER BRAND LIKE CANYON, THE CYCLE SHOW OFFERS US THE VALUABLE OPPORTUNITY TO MEET AND SPEAK TO CUSTOMERS AND ALLOW THEM TO TEST OUR BIKES. WE’VE ATTENDED THE SHOW MANY TIMES AND HAVE ALWAYS FOUND IT TO BE WELL ORGANISED AND WELL ATTENDED WITH PLENTY OF OPPORTUNITIES FOR ADDITIONAL ACTIVATION FROM COMPETITIONS TO SIGNING SESSIONS AND MORE.” Nick Allen, Uk Market Manager, Canyon Bikes
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