Carrefour in Argentina: Local Profile - Company Profile
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Company Profile
Carrefour in Argentina: Local Profile
Reference code: RT0208LP Published: September 2012 www.canadean-retail.com
John Carpenter House, 7 Carmelite Street, London, EC4Y 0BS, United Kingdom, Tel: +44 (0) 20 7936 6400, Fax: +44 (0) 20 7366 6813
www.canadean-winesandspirits.comContents
Table of Contents
1. Introduction .................................................................................................6
1.1 What is this Report About? .................................................................................. 6
1.2 Scope .................................................................................................................. 6
1.3 Methodology........................................................................................................ 6
1.3.1 Ratio Definitions .................................................................................................................. 7
2. Carrefour Argentina – Company Profile ....................................................8
2.1 Company Overview ............................................................................................. 8
2.2 Business Description ........................................................................................... 8
2.2.1 Store banners ...................................................................................................................... 9
Carrefour in Argentina: Local Profile
2.2.2 Products ............................................................................................................................ 10
2.2.3 Private labels ..................................................................................................................... 10
2.2.4 Services ............................................................................................................................. 11
2.3 Events and History ............................................................................................ 12
3. Carrefour Argentina – Key Information ...................................................13
3.1 Financial Performance ...................................................................................... 13
3.2 Operational Performance .................................................................................. 14
3.2.1 Store count ........................................................................................................................ 14
3.2.2 Sales per store .................................................................................................................. 15
3.2.3 Sales per square meter ..................................................................................................... 16
3.2.4 Revenue per employee ..................................................................................................... 17
3.2.5 Employees per thousand square meters .......................................................................... 18
3.3 Key Employees ................................................................................................. 19
4. Carrefour Argentina – Corporate Strategy ..............................................20
4.1 Focus on Strengthening Presence and Sustainability Initiatives ........................ 20
5. Carrefour Argentina – News .....................................................................21
6. Competitive Environment .........................................................................22
6.1 Main Food Retailers in Argentina ...................................................................... 22
6.2 Market Share of Main Food Retailers in Argentina ............................................ 23
7. Investment and Expansion Plans of Competitors ..................................25
7.1 Walmart............................................................................................................. 25
7.2 Cencosud .......................................................................................................... 25
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7.3 Coto .................................................................................................................. 25
8. Appendix ....................................................................................................26
8.1 About Canadean ............................................................................................... 26
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.Contents
8.2 Disclaimer ......................................................................................................... 26
Carrefour in Argentina: Local Profile
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.Contents
List of Figures
Figure 1: Carrefour Argentina – Revenues (US$ Million), 2007–2011 ........................................................................... 13
Figure 2: Carrefour Argentina – Store Count, 2007–2011 ............................................................................................. 14
Figure 3: Carrefour Argentina – Sales per Store (US$ Million), 2007–2011 ................................................................... 15
Figure 4: Carrefour Argentina – Sales per Square Meter (US$), 2007–2011 ................................................................. 16
Figure 5: Carrefour Argentina – Revenue per Employee (‘000 US$), 2007–2011 .......................................................... 17
Figure 6: Carrefour Argentina – Employees per Thousand Square Meters, 2007–2011 ................................................ 18
Figure 7: Market Share of Main Food Retailers in Argentina (%), 2011 ......................................................................... 24
Carrefour in Argentina: Local Profile
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.Contents
List of Tables
Table 1: Ratio Definitions ................................................................................................................................................. 7
Table 2: Carrefour Argentina, Key Facts .......................................................................................................................... 8
Table 3: Carrefour Argentina, Private Labels.................................................................................................................. 10
Table 4: Carrefour Argentina, Key Employees ............................................................................................................... 19
Table 5: Carrefour Argentina, Key Employee Biographies .............................................................................................. 19
Table 6: Main Food Retailers in Argentina ..................................................................................................................... 22
Table 7: Market Share of Main Food Retailers in Argentina (%), 2011 ........................................................................... 23
Carrefour in Argentina: Local Profile
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.Introduction
1. Introduction
1.1 What is this Report About?
‘Carrefour in Argentina: Local Profile’ is a comprehensive report covering the company’s local
operations. It has an insightful strategic analysis of the company and details of its history, news,
and events.
The report is an essential tool to gain a detailed understanding of the company and obtain analysis
of the market and competitors, as well as internal and external factors which could impact the
industry.
1.2 Scope
Carrefour in Argentina: Local Profile
The report identifies and presents key information about Carrefour in Argentina. In addition, it
describes its local operations and features company news and events.
Key points covered in the reports are:
• Store formats
• Products and services
• Financial performance
• Key employee biographies
• The market share of key competitors
• Investment plan of key competitors
Note: In this report ‘review period’ indicates 2007–2011.
1.3 Methodology
Canadean local profiles are based on a core set of desk research techniques which ensure the best
possible level of quality and accuracy of data, specific to a particular country. This involves
extensive research of international, local, and specialist trade sources and databases. Analysts
review all the inputs and where required triangulate inputs in order to produce final numbers. The
key sources used include:
Country Specific Company Websites
Company Annual Reports
SEC Filings
Press Releases and Company Presentations
Regional Trade/Industry Associations, Trade Journals, Government Statistical Websites,
and Stock Exchanges.
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.Introduction
Notes
Financial and operational information of the company is taken from the published annual
reports, press releases, and company presentations.
Local Revenue is converted to US$ at the average annual conversion rate as of calendar
year end.
1.3.1 Ratio Definitions
Table 1: Ratio Definitions
Ratios Definition
Carrefour in Argentina: Local Profile
Sales per Store Sales per Store measures the total sales generatedfrom
each store of the company. It is obtained by dividing the
total revenues earned from store sales by the total stores in
operation during the review period.
Formula: Revenue / No. of Stores
Sales per Square Meter Sales per Square Meter measures the total sales
generated-per-square meter of retail space. It is obtained
by dividing the total revenues earned from store sales by
the total area of retail space (in square meters) during the
review period.
Formula: Revenue / Retail Store Area ( Sq.m)
Revenue per Employee Revenue per Employee measures the average revenue
generated per employee of a company during the review
period.
Formula: Revenue / No. of Employees
Employee per Thousand Square Meter This ratio measures the total number of employees
employed per 1,000 square meters of retail store space
during the review period.
Formula: No. of Employees / Retail Floor Space ('000
Sq.m)
Source: Canadean © Canadean www.canadean-retail.com
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.2. Company Profile
2.1 Company Overview
Carrefour is a French multinational retailer that commenced its operations in Argentina in xxxx by
opening its first hypermarket in Buenos Aires (San Isidro). Over the years, the company expanded
its presence in the country through its diversified retail portfolio, which includes hypermarkets,
supermarkets, hard-discount stores, and convenience store formats. The company’s stores offer a
wide range of food and non-food products, which include groceries, fresh produce, beverages,
electronic goods, office supplies, and health and personal care products. As of December xx, xxxx
(FY2011), the retailer operated a total of xxx stores and employed xxxx people. Carrefour has its
headquarters in Buenos Aires, Argentina.
Carrefour in Argentina: Local Profile
2.2 Business Description
2.2.1 Store banners
The company operates Carrefour, Carrefour Market, Carrefour Express, and Carrefour Maxi stores
in the country.
2.2.2 Private labels
In addition to manufacturer brands, the company also offers private label products. The company’s
private labels include over xxxx products in different categories (beverages, perfumery and hygiene,
breakfast, chilled and frozen), xxx fresh products, and more than xxx general merchandise
products. Some of the widely known private labels of the company include:
Table 3: Carrefour Argentina, Private Labels
Private Labels Products
Black Label
Muebles de Interior
Muebles de Jardin
Tex
Bluesky
Baby World
Les Cosmetiques
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Source: Annual report, company website, secondary research © Canadean
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.3. Carrefour Argentina – Key Information
3.1 Financial Performance
In FY2011, the company recorded revenues of US$xx billion, compared to US$xx billion in the
previous year, and registered a CAGR of xx% during the review period.
Figure 1: Carrefour Argentina – Revenues (US$ Million), 2007–2011
Carrefour in Argentina: Local Profile
Source: Annual reports, company website and Canadean © Canadean
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.3.2 Key Employees
Table 4: Carrefour Argentina, Key Employees
Name Job Title Board Level
Eduardo Devesa
Marcelo Rodriguez
Caceres
Jose Sejas
Source: Annual report, company website, secondary research © Canadean
Carrefour in Argentina: Local Profile
Table 5: Carrefour Argentina, Key Employee Biographies
Employee Name Biography
Name: Eduardo Devesa
Designation:
Name: Marcelo Rodriguez Caceres
Designation:
Source: Annual report, company website, secondary research © Canadean
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.4. Competitive Environment
The retail industry in Argentina remained stable during xxxx, as consumption in the economy
remained strong due to a low unemployment rate and other government initiatives. However, the
prevailing inflation in the country, which pushed consumer prices by about xx%, negatively affected
the retail industry in the country, as consumers preferred to restrict their spending.
4.1 Main Food Retailers in the Country
Table 6: Main Food Retailers in the Country
First Store
Opened/Acquired in
Carrefour in Argentina: Local Profile
Store Chain Store Banners Country of Origin 2011 Store Count Argentina
Cencosud
Carrefour
Coto CICSA
Walmart
Groupe Casino
Source: Annual report, company website, secondary research © Canadean
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©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.5. Appendix
5.1 About Canadean
Canadean is a full-service business information provider with in-house market research capabilities.
We specialize in analysis across the Consumer Markets Value Chain, covering suppliers,
producers, distribution, and consumers.
Canadean’s dedicated research and analysis teams consist of experienced professionals with an
industry background in marketing, market research, consulting, and advanced statistical expertise.
We offer value-added market research, insight and strategic analysis and our products help
companies to make better, more informed, strategic and tactical sales and marketing decisions.
Carrefour in Argentina: Local Profile
Canadean’s areas of expertise include online research, qualitative and quantitative research,
industry analysis, custom approaches, and actionable insights. In addition Canadean has built a
network of consultants and specialist researchers across more than 60 countries, each with in-
depth industry experience and expertise enabling us to conduct unique and insightful research via
our trusted business communities.
5.2 Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any
form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior
permission of the publisher, Canadean.
The facts of this report are believed to be correct at the time of publication but cannot be
guaranteed. Please note that the findings, conclusions, and recommendations that Canadean
delivers will be based on information gathered in good faith from both primary and secondary
sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can
accept no liability whatsoever for actions taken based on any information that may subsequently
prove to be incorrect.
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