Charting the course for unity, growth, and prosperity - 1004 Duke Street, Alexandria, VA 22314 (703) 684-3450 . ...
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Preliminary Program
O n w a r Charting the course for
unity, growth, and prosperity
1004 Duke Street, Alexandria, VA 22314
(703) 684-3450 . meetings@asa-hq.com . www.asaonline.com
Not so long ago we were in Las Vegas, the coronavirus barely
mentioned, if at all. Now here we are battle-weary—but safer, cleaner,
and smarter. SUBExcel 2021 will offer the first time for our entire
industry to regroup, gather, discuss, and share our personal stories.
From February 24 – 27, 2021, at the beautiful Sandestin Resort in
Florida, we’ll have the opportunity to move ONWARD, and discuss the
future of our companies and our industry. Come and take part in:
5 speakers that invigorate and educate, including our keynote
speaker from Afterburner;
5 workshops to help plan your next moves;
5 networking opportunities, including the President’s Reception,
The Beach Bash, lunch cruise, networking breaks, and the Final
Awards Banquet; and
5 luxury accommodations on the beautiful Sandestin beach,
with plenty of family-friendly activities right outside your door.
SUBExcel 2021 will deliver the energy boost you need to move on,
move forward, and move purposefully toward your goals. Make sure
you get there in time for the President’s Reception on Wednesday
night, to get the full benefit of this conference. Catch up with
old friends and acquaintances; start to form new alliances. The
convention kicks off the next morning and continues through the
Final Awards Banquet on Friday evening. The conference wraps up on
Saturday, February 27, but there’s still plenty to do in Destin and the
surrounding area. Enjoy the warm Florida weather a few days longer.
Don’t miss it! Online registration is now available at subexel.com.
See you in Destin!
Brian Cooper
2020-2021 ASA President
2
Come to the
Emerald Coast.
Located on the sugary shores and emerald reach. Home of the only marina in the area
waters of northwest Florida, the resort and the vibrant Village of Baytowne Wharf,
community of Sandestin offers 1,300 Sandestin plays host to numerous festivals
charming accommodations, all surrounded and events. For those seeking great food and
by some of the finest beaches in the world. retail therapy in Sandestin, Grand Boulevard
With golf courses, world-class tennis features both in a lively town center. And the
facilities, pools, marinas, shopping and recently opened Northwest Florida Regional
dining, Sandestin offers luxury, adventure, Airport makes it easy to reach this Florida
relaxation and plenty of fun, all within easy Panhandle vacation destination.
table of contents
Hotel Information.................................... 4
Conference Schedule.............................. 5
Speakers & Presentations...................... 6
Special Events........................................10
Registration Fees...................................11
external links
• Sandestin Golf and Beach Resort
• Baytowne Wharf
3
Hotel
Nestledand Room
among Information
the meandering streets, mature landscape and
Hotel Effiecoastal
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horizons, Hotel Effie Sandestin brings a new
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20,000
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Hotel Effie 1 Grand Sandestin Boulevard info@hoteleffie.com 844 267 3737
Sandestin Miramar Beach FL 32550 hoteleffie.com
Preliminary Schedule
Tuesday February 23, 2021
2:00 pm – 5:00 pm ��������������������������Executive Committee Meeting
Wednesday February 24, 2021
9:00 am – 1:00 pm ��������������������������Finance Committee Meeting
12:00 pm – 6:00 pm ������������������������Registration Open
2:00 pm – 5:00 pm ��������������������������Board Meeting
3:00 pm – 6:00 pm ��������������������������Exhibitor Setup
6:00 pm – 7:00 pm ��������������������������Welcome Reception with Exhibitors
Thursday February 25, 2021
7:30 am – 1:00 pm ��������������������������Registration Open
7:30 am – 8:00 am ��������������������������Breakfast
8:00 am – 9:15 am ��������������������������Opening Session and Keynote: Charles (Chaz) Campbell, The Afterburners, "Flawless Execution"
9:30 am – 10:30 am ������������������������Spouse/Guest Meet and Greet
9:30 am – 11:00 am ������������������������ED Council
9:30 am – 11:00 am ������������������������Education Session: Charles "Chaz" Campbell, Afterburners Breakout, "Rapid Planning Workshop"
11:15 am – 12:15 pm ���������������������Education Session: Luke Matelan, "Leading Operational Excellence Within Your Organization"
1:00 pm – 3:30 pm ��������������������������The Beach Bash
Friday February 26, 2021
7:30 am – 5:00 pm ��������������������������Registration Open
7:30 am – 8:30 am �������������������������Breakfast with Exhibitors
8:30 am ����������������������������������������������Exhibitor Breakdown
8:45 am – 10:00 am �����������������������Keynote Speaker: Bernard Baumohl, "Economic Outlook in a Post COVID-19 World"
10:15 am – 11:15 am ���������������������Government Relations Committee Meeting: Open to all parties interested in participating in
ASA's Government Relations Activities
10:15 am – 11:15 am ���������������������Education Session: Tom Woodcock, "Beating a Bad Economy"
10:15 am - 11:15 am �����������������������Executive Director Education: Robert Graves and Marcey Walsh, Dale Carnegie, "Public Leadership"
11:30 am – 12:45 pm ���������������������Annual Business Meeting with Lunch
1:00 pm – 5:00 pm ��������������������������Executive Director SHARE!
1:00 pm – 2:00 pm ��������������������������Education Session: TBA
1:00 pm – 2:00 pm ��������������������������Subcontractors Legal Defense Fund Meeting
2:15 pm – 3:15 pm ��������������������������Attorneys' Council Contract Documents
2:15 pm – 3:15 pm ��������������������������Education Session: Robert Graves and Marcey Walsh, Dale Carnegie, "Leading Across Generations"
3:30 pm – 4:30 pm ��������������������������Education Session: Jamie Hasty, "Developing Your Workforce Post Covid-19"
6:00 pm – 7:00 pm ��������������������������Cocktail Reception
7:00 pm – 9:00 pm ��������������������������Final Awards Banquet
7:00 pm – 8:00 pm ��������������������������Attorneys' Council Cocktail Reception
8:00 pm ����������������������������������������������Attorneys' Council Dinner
Saturday February 27, 2021
8:00 am – 11:00 am ������������������������Attorneys' Council Meeting
12:00 pm – 2:00 pm ������������������������Sunquest Lunch Cruise – Tickets available for purchase
All proceeds will benefit the Subcontractors Legal Defense Fund
5
BERNARD BAUMOHL being ahead of the curve in assess- and has been translated into sev- With Afterburner facilitators work-
ing the direction of the U.S. and eral languages, including Chinese, ing side by side with participants,
world economy. The Wall Street Japanese, Russian, and German. each individual will gain valu-
Journal ranked him as the most He is also a recipient of the John able knowledge on how to create
accurate economic forecaster for Hancock Award for Excellence a clear, measurable and achievable
2018. in Financial Journalism, and is a Mission Objective, while identifying
Mr. Baumohl began his career as member of the National Associa- threats and resources, and reduc-
an analyst with the Council on For- tion for Business Economics and ing risk of pop up threats.
eign Relations, a think tank special- the American Economic Associa- Speaker Biography
izing in international affairs and na- tion. Mr. Baumohl has a Master’s Charles “Chaz” Campbell is
tional security. He later served as degree in International Affairs the most senior member of the
an economist at European Ameri- and Economics from Columbia Afterburner Team. He recently
can Bank with responsibilities to University. retired from active service hav-
monitor the global economy and ing achieved the rank of Brigadier
develop forecasts. Mr. Baumohl CHARLES "CHAZ" General and accumulating over 30
Presentation: was also an award-winning eco-
CAMPBELL years of service in the US Air Force
"The Economic Outlook in a nomics reporter with TIME maga- and the Florida Air National Guard.
zine who covered the White House, He now shares his experiences and
Post Covid-19 World" Federal Reserve and Wall Street. leadership lessons as a business
The coronavirus had permanent- A sought-out international motivational speaker with After-
ly changed the economic and busi- speaker, he frequently makes key- burner clients and students in the
ness landscape. New questions note presentations before confer- Afterburner University.
now loom: When will the economy ences, workshops and legisla- During his career, Chaz has com-
finally recover and how strongly will tures on the latest economic and manded at all levels within the Air
it bounce back? Many companies geopolitical outlook. In additional Force, none more demanding than
will have to reinvent themselves if to his current post as chief global his last assignment as the Vice
they are to survive and prosper in economist, Mr. Baumohl is on the Commander of Air Forces North,
this new reality. The outcome of faculty of the New York Institute First Air Force where he lead in
the presidential election will also of Finance, where he conducts the “can’t fail” environment of Air
impact future economic activity, seminars on how forward-looking Defense of the entire United States
especially in terms of international economic indicators can help busi- airspace, helping ensure Septem-
trade and foreign policy. And if ness leaders better foresee turn-
The Afterburners Keynote ber 11th would not ever happen
that’s not enough to ponder, the US ing points in the economy. He has Presentation: "Flawless again.
and other nations are about to face also previously lectured at NYU and Execution" Chaz is a graduate of the US Air
a debt bubble unlike anything seen Florida Gulf Coast University. Flawless Execution enables in- Force Fighter Weapons School,
before. Mr. Baumohl is a member of dividuals to connect strategy to after which he was selected as an
In the middle of all this volatility the monthly Wall Street Journal execution, reduce task saturation instructor for the elite Air Force
is the sobering fact that corporate Economic Forecast Panel and his and stay focused on key strategic fighter school. He led the first
managers, investors and house- projections on the economy and initiatives in order to reach and F-16 team in the William Tell Air-
holds will need to make decisions geopolitical trends are frequently exceed monthly, quarterly and to-Air competition and designed
on a daily basis --- and be able to cited in the New York Times, Wash- yearly goals. Afterburner has part- and commanded the first fighter
justify them! Doing so will require ington Post, Business Week, Finan- nered with 80% of the Fortune 100 Air National Guard Instructor Pilot
tossing out the old rules and fore- cial Times, and on National Public Companies in order to inspire and Associate program for the US Air
cast models to make way for a Radio. He also served as a regular accelerate individual, team and or- Force. He has been combat ready
more agile framework on how to commentator on TV's Nightly Busi- ganizational performance. in the F-4, F-16 and the F-15 with
operate in this highly challenging ness Report. over 3,700 hours.
environment. Simply put, we are at Mr. Baumohl is author of The Afterburners Breakout – In 2007, Chaz was handpicked
a defining moment in world history. Secrets of Economic Indicators: "Rapid Planning Workshop" to lead Afterburner University,
Speaker Biography Hidden Clues to Future Economic Leveraging the six steps to Mis- Afterburner’s intensive accred-
Bernard Baumohl is chief global Trends and Investment Opportuni- sion Planning used by elite fighter ited training course. In that capac-
economist at The Economic Out- ties (Pearson Education). The best- pilots, participants will create a ity, he develops and executes the
look Group. He is well known for selling book is in its 3rd edition 30/60/90-day Mission Objective. rigorous curriculum for clients
6
OPENING SESSION & KEYNOTE ADDRESS PROVIDED BY
Afterburner is a group of former elite military professionals turned business consultants
and speakers that relate their experiences and stories to your business challenges. Their
dynamic, high-energy keynote program will inspire you to immediately apply what you’ve
learned into your daily work lives – to break down silos, drive accountability and accelerate
team performance in the midst of changing environments and task saturation.
Afterburner believes corporate teams can execute with the same precision and accuracy
as elite military aviators and special operations teams. We inspire teams, align them on
their purpose, and help execute their plan to accelerate performance, Our unique approach
generates results across industries from Google to Dollar Tree, from Michelin to Kellogg’s.
Learn more at https://www.afterburner.com.
7
that range from industry-leading oil In addition, Luke helps clients op- Speaker Biography manage marketing initiatives and
and gas producers to Global 50 tel- timize their equipment fleets, result- Author, and critically acclaimed educate his clients on the follow
ecommunications giants. He has led ing in healthier balance sheets and speaker, Tom Woodcock is known through on his effective sales system.
some of the most complicated and higher returns. as one of the most dynamic sales
enduring consultative engagements Luke is a facilitator at FMI’s Pro- trainers and consultants in the sales JAMIE HASTY
on behalf of Afterburner with exten- ject Manager Academy, along with industry. Each year he speaks to
sive experience in the healthcare the FMI CFO Forum. He enjoys thousands of people about how best
and energy industries. speaking to industry associations to use his techniques and skills to
about a host of construction related compete in today’s intensely com-
LUKE MATELAN topics and presenting customized petitive economic climate.
training programs to FMI clients. Tom’s personal sales success
Prior to joining FMI, Luke worked is well documented and highly re-
as a project manager in the rail in- garded. At nineteen, Tom took a
dustry. Luke played Division I foot- $150,000 equipment territory and
ball at Youngstown State University, grew it to $2.5 Million in one year.
where he earned a degree in Civil While at Caterpillar, he grew his ter-
Engineering. He earned his MBA at ritory from $2.5 Million to $10 Mil-
Point Park University, with a concen- lion within 18 months while raising
tration in International Business. He margins by 2%. Working on an even
holds a Project Management Profes- larger scale, Tom trained 325 sales
sional Certification and is an active reps for a $750 Million nationwide
Presentation: "Developing
member of the Project Management equipment firm. Tom knows how to Your Workforce Post Cov-
Institute. get people to buy and manage a ter- id-19"
Luke resides with his wife Mary in ritory to success! In the wake of COVID-19, the cli-
Presentation: "Leading Op-
St. Petersburg, Florida. He is a self- His latest book; “You’re Not Sellin’, mate of our nation’s workforce has
erational Excellence within proclaimed fitness guru that enjoys They’re Buyin’” is a comprehensive potential for dramatic changes.
Your Organization" talking all things related to diet, ex- guide to developing the proper sales While so much remains unclear
A perspective on best-in-class Op- ercise, rest and recovery. techniques, persona and methodol- as businesses move forward post
erational implementation strategies ogy to rise above the competition. pandemic, fundamental basics in or-
that deliver consistent, higher than TOM WOODCOCK His latest DVD series, “Networking, ganizational development and best
expected margins and help foster a Using The Power Of Network Devel- human resource practices should be
winning culture. opment To Generate Sales” can eas- top priority for leaders.
Speaker Biography ily be used as a corporate training This session, presented by SESCO
As a consultant at FMI, Luke is program or by individuals who are Management Consultants, will focus
passionate about helping construc- ready to take their sales skills to a on the core of every organization:
tion owners increase the overall higher level. Nurturing the Culture. Participants
value of their firms and progressing Featured on CNN and in USA To- will learn to practical ways to imple-
their companies to a more salable day, regional and national media ment consistent efforts toward en-
position. spotlights, Tom is quickly becoming suring our valued employees remain
Luke achieves this by working a powerful voice in the sales indus- top priority. This includes areas such
with clients to define both their short try at large. Tom’s energetic, enter- as Employee engagement, transpar-
and long-term business objectives taining and insightful approach is ent and frequent communication
then helps craft and implement a soundly based on the interpersonal and a demonstrated commitment to
strategy that guides them toward dynamic that occurs at first contact, your culture by leadership
these objectives. Luke specializes in Presentation: "Beating a Bad through bidding, quoting and reten- Next, the session will discuss
helping clients beat expected project tion of customers. how leaders can cultivate their busi-
Economy"
margins through implementation In addition to speaking, Tom ness’ HR Policy and Practice: As
Cut through the bad press, de-
and rigorous adherence to best-of- also writes for multiple publica- businesses continue to operate, we
pressed markets and general nega-
class operational processes, which tions through his corporation, Seal must challenge our ongoing human
tivity and not just tread water but
leads to increased profitability. the Deal, and partners with the resource practices in accordance
grow your business.
marketing firm, Seal the Deal Too to with state/federal law, industry
8
safety requirements and CDC guide- eral human resources consulting. MARCEY WALSH & Presentation:
lines. It is vital for owners to remain The variety of client engagements ROBERT GRAVES "Public Leadership"
compliant with best practices and and daily interaction over the course A presentation is one of the most
required guidelines but more impor- of Jamie’s career enables her to (Dale Carnegie Training)
important tools a professional has
tantly, explore innovative ways to provide practical, helpful and legal for getting things done and influ-
attract, retain and support our val- advice and support to clients in all encing others. Whether you are
ued staff members. A few areas we industries throughout the country. persuading members, energizing a
will review include update to federal She regularly conducts manage- team, or recommending an idea to
regulations, Company paid leave ment training programs for clients senior leaders, an effective presen-
policies, flexible work schedules and serves as guest speaker for tation can be the difference between
(including telework), performance state and national associations and your success and failure.
management and general workforce Chambers of Commerce. Jamie is This interactive, one-hour session
development. a certified trainer for Vital Learning will help you focus on the visual, vo-
Speaker Biography Corporation and SESCO Leader- cal and verbal components of pres-
Ms. Jamie M. Hasty is a Vice ship Institute. She is also a John C. entation delivery so that your mes-
President with SESCO Management Maxwell Coach, Trainer, Teacher and sage has the intended impact on
Consultants, Bristol, Tennessee and Speaker. Select topics of presenta- your audience.
Richmond, Virginia. Jamie gradu- tion include:
ated from East Tennessee State • Preventing Sexual Harassment Speaker Biography
University with a B.B.A in Human Re- • Improving Employee Work Habits • Certified Live Online Digital
sources Management. Her profes- and Morale Producer and Trainer
sional affiliations include the Society • Effective Workplace Skills • Certified Dale Carnegie Instructor
for Human Resource Management • Being an Effective Coach for the Dale Carnegie Course,
and various state Chambers of Com- • Supervisory courses Diplomacy and Tact and High
merce. • Providing Superior Customer Presentation: "Leading
Impact Presentations in Tampa,
Jamie is a Generalist consult- Service Across Generations"
Florida
ant in all areas of human resource • Human Resource Management Today’s workforce may be com-
• Neuro-Researcher
management with specialties in Courses prised of as many as four gen-
• Creator of the 2 Minute Mind
affirmative action, policy develop- • Complying with Employment erations working side-by-side. Each
series
ment, wage and hour accounting, Regulations generation has a:
employment regulation compliance, • DiSC Personality Profile • Unique mindset
Speaker Biography
training and development, compen- • Managing Change • Work style
Robert Graves is a Dale Carnegie
sation and performance manage- • The Importance of Customized • And a way of communicating
Certified Trainer. He is certified in
ment systems, client representation Employee Handbooks This being the case, leading and
both Classroom and Live-Online
with state and federal agencies like • Healthcare Reform managing multi-generational teams
coursework. For over a decade with
the Department of Labor, employee • “Line of Sight” in Your has become essential to building a
Dale Carnegie Training Tampa Bay,
satisfaction assessments, executive Organization successful team.
Robert trains clients in the highly
screening and placement, and gen- Leading a team of diverse genera-
effective Dale Carnegie Sales, Sales
tions can be an incredibly rich and
Leaders, Leadership, Presentation,
productive experience when you
and Engagement courses. As a Di-
have the skills in place to capital-
rector of Business Performance Im-
ize on the strengths of each gen-
provement for Dale Carnegie Tampa
eration. This program provides
Bay, Robert Graves is a specialist in
insights and tools to help you turn
helping technical personnel commu-
the attitudes and skills each gen-
nicate with the non-techies.
eration brings to the table into
powerful performance drivers.
9
THURSDAY, FEB 25, 1:00–3:30 PM
The Beach Bash
Time to hit the beach! This fun,
family-friendly event is open to
all registered attendees, and will
include a BBQ lunch, beer, and
wine. Beach games including
sand volleyball, corn holes, and
sandcastle building will make for
a memorable feature to SUBExcel.
All registered guests and children
are welcome to attend, so bring the
family! This is a great opportunity
to network with peers and key
industry suppliers. There will be
transportation from the hotel to the
beach location.
SATURDAY, FEB 27, 12:00–2:00 PM
Sunquest Lunch
Cruise
A perfect way to relax and enjoy
the water, this is a private two-hour
lunch cruise on the 125' Solaris
Yacht. Open to all attendees for a
fee of $150 per person, proceeds
will benefit the Subcontractors
Legal Defense Fund. In addition to
a beautiful, warm, relaxing setting,
enjoy a full lunch, beer and wine.
Come out and support the SLDF!REGISTRATION FEES
Early Registration Regular Registration
(by Jan 19 2021) (after Jan 19 2021)
ASA Member $950 $1,150
Past National ASA President $595 $795
Executive Directors Attending for 1st Time Complimentary Complimentary
All Other EDs $450 $650
ASA Non-Member $1,195 $1,395
Exhibitor (includes Exhibitor booth and ONE Exhibitor Registration) $1,800 $2,000
* All additional attendees will register as ASA members or non-members
Spouse/Guest $610 $810
Child Registration (Age 4+) This registration includes childcare during
Wednesday’s Welcome Reception, breakfast and The Beach Bash on Thursday, $165 $265
Friday’s breakfast, lunch, and childcare during the Final Awards Banquet.
ASA National Platinum, Gold, & Silver Sponsors – 1 Complimentary Registration & 1 Exhibitor Booth
OPTIONAL FEES
ASA Scholarship Program (Voluntary Suggested Contribution) $25
Subcontractors Legal Defense Fund (Voluntary Suggested Contribution) $100
Half Page Ad in the Final Event Program (Included with Exhibitor Registration) $550
Full Page Ad in the Final Event Program $1,000
SINGLE EVENT TICKETS
Welcome Reception $150 per person
Sunquest Lunch Cruise (Saturday, Feb 27) $150 per person
The Beach Bash (Thursday, Feb 25) $150 per person
(INCLUDED with Full Registration, Spouse/Guest Registration, and Child Registration)
Final Awards Banquet (Friday, Feb 26) $200
(INCLUDED with Full and Spouse/Guest Registration. Pricing for Spouse/Guest not registered for full convention)
Attorneys’ Council Pass $225
(INCLUDED with Full Registration; pricing for attorneys not registered for full convention)
Education Day Pass (Thursday, Feb 25) This includes the Networking Lunch. $399
Education Day Pass (Friday, Feb 26) This does not include the Final Awards Banquet. $399
Cancellation & Refund Policy. Full registration fees will be refunded if a written cancellation notice
is received at ASA Headquarters by Jan 19, 2021. A $50 processing fee will be deducted from requests
made after Jan 19, 2021. No refunds will be made after Jan 19, 2021. All cancellation requests must be
made in writing. Send cancellation requests to bhoran@asa-hq.com.
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