CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019

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CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019
CHINA MENGNIU DAIRY
    COMPANY LIMITED
           (2319.HK)
   Mengniu to acquire Lion Dairy & Drinks
                    business in Australia

                         November 2019
CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019
Legal disclaimer

The presentation is prepared by China Mengniu Dairy Company Limited (the “Company”) and is solely for the purpose of
corporate communication and general reference only. The presentation is not intended as an offer to sell, or to solicit an
offer to buy or to for many basis of investment decision for any class of securities of the Company in any jurisdiction. All
such information should not be used or relied on without professional advice. The presentation is a brief summary in nature
and does not purport to be a complete description of the Company, its business, its current or historical operating results or
its future business prospects. This presentation contains projections and forward looking statements that may reflect the
Company’s current views with respect to future events and financial performance.

This presentation is provided without any warranty or representation of any kind, either expressed or implied. The Company
specifically disclaims all responsibilities in respect of any use or reliance of any information, whether financial or otherwise,
contained in this presentation. The Company undertakes no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or otherwise.

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CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019
Proposed acquisition of Lion Dairy & Drinks

                                          100% of the shares in Lion Dairy & Drinks Pty Limited (“Dairy & Drinks” or “D&D”)1, a leading
          Target
                                                             Australia-based branded dairy and beverage company

                                       Share sale and purchase agreement with Kirin Foods Australia Holdings Pty Ltd, a wholly-owned
Acquisition Method
                                                               subsidiary of Japan-based Kirin Holdings Co.

                                       Cash consideration of A$600 million (equivalent to approximately RMB 2,868 million or HKD 3,187
    Consideration
                                                                million2), subject to completion adjustments

                                          Subject to Australian regulatory approvals (Foreign Investment Review Board and Australian
      Conditions
                                                                    Competition and Consumer Commission)

                                                   Execution of share sale and purchase agreement: 24 November 2019
       Timetable
                                      Completion expected in 1H CY2020, subject to timing of receipt of Australian regulatory approvals

Note: 1. Excluding the Specialty Cheese business which was recently sold to Saputo Dairy Australia, a subsidiary of Saputo Inc. (a Canada-based manufacturer
of dairy products) (completed October 2019). 2. Based on AUD/RMB exchange rate of 4.78 and AUD/HKD exchange rate of 5.31 (as at 22 November 2019).
                                                                                                                                                               3
CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019
A highly attractive acquisition for Mengniu

                   Quality
                    assets      Iconic household brands, access to highly regarded Australian milk pool and
                 support Asia   extensive manufacturing and cold chain networks provide a strong foundation
                    Pacific     for Mengniu to unlock tremendous potential in the Asia Pacific markets
                   strategy

                                 An important milestone, post-Bellamy’s, in formulating an integrated regional
                  Regional
                                 player with a multi-category / multi-brand portfolio to serve consumers in
                 integration
                                 Australia, China and South East Asia (“SEA”)
Dairy & Drinks

                 Considerable   Anticipated realisation of meaningful synergy benefits as Mengniu builds and
                   synergy      consolidates regional supply chain networks and direct sourcing from
                   potential    Australia

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CHINA MENGNIU DAIRY COMPANY LIMITED (2319.HK) - Mengniu to acquire Lion Dairy & Drinks business in Australia November 2019
Iconic household brand portfolio

 ♦ D&D’s range of iconic Australian household dairy brands have a strong Australian heritage, history and reputation for quality.
   Together with the Bellamy’s brand, Mengniu will have an impressive suite of Australian brands with strong market recognition.
 ♦ Mengniu plans to continue building D&D’s brands to unlock their full potential in Australia, China and SEA through:
     ̶       Continued investment to strengthen heritage brands and develop emerging brands in Australia, through capacity and capability
             enhancements as well as a continued focus on product innovation
         ̶   Assisting D&D to access international markets via Mengniu’s extensive platform

                                                           Selection of D&D’s brands, by category1
                    Milk Beverages                 Yoghurt                    White Milk                Juice & Drinks                 Water Ice    Plant-based   3

                      10+ years                   35+ years                   115+ years                   10+ years                   45+ years

                       40 years                   120 years                     4 years                      1 year

                        2 years                     2 years                                                ~30 years

 Market
 position2                #1                          #1                          #2                          #1                          #1            #1

Source: D&D information. Note: 1. Years denote number of years brand has been in existence. 2. Market share for Juice & Drinks represents Chilled
Juice only. 3. A joint venture between D&D and Vitasoy International Holding Limited.
                                                                                                                                                        5
Availability of high quality milk supply, competitive pricing
  and geographic proximity make Australia an ideal dairy
  region for China and SEA
  Australia is a source of high quality milk supply
  ♦ Strong reputation for high quality milk supply and dairy products, particularly
    amongst consumers in China and SEA
  ♦ ~34% of Australia’s domestic dairy production is exported
  Cost competitive nature of raw milk in Australia
  ♦ Raw milk in Australia is cost competitive relative to raw milk sourced in China
  ♦ Access to the Australian milk pool provides Mengniu with a sustainable long-term
    path to alleviating cost pressures from domestic supply
  Geographical and trade advantage in supplying China and SEA
  ♦ Australia is the closest scale raw milk production base to China and SEA

  ♦ Dairy export tariffs between Australia and China expected to gradually decrease to zero,
    according to free trade agreements
  Opportunities provided by dairy sector consolidation
  ♦ Whilst fragmented, the Australian dairy sector continues to consolidate, presenting opportunities for Mengniu

  Australian and New Zealand farmgate milk price (cents / litre, in respective local currencies, and RMB / litre)1

                                                             2.64                                  2.91
                                                                                            2.40                                                                          2.44 2.45
                                                                                                          2.30                                    2.20 2.32   2.32 2.20
RMB per litre             2.03
                                        1.77
                                               2.12   2.05          1.99 2.11   1.89 2.03
                                                                                                                        2.11          1.96 2.12
                                 1.65                                                                            1.53          1.35                                                       Australia

Australian / New                                                                                                                                                                          New Zealand
Zealand cents per litre   42.5 36.5     37.1 46.9     42.8 58.5     41.6 46.8   39.5 44.9   50.2 64.6     48.2 33.8     44.2 30.0     41.0 47.1   46.0 51.5   48.5 48.8   51.0 54.2

                            08/09         09/10         10/11         11/12       12/13       13/14         14/15         15/16         16/17       17/18       18/19      19/20F

      Source: Australian Bureau of Agricultural and Resource Economics and Sciences. Note: 1. Conversion to RMB based on AUD/RMB exchange rate of
      4.78 and NZD/RMB exchange rate of 4.51 (as at 22 November 2019). 2. New Zealand farmgate milk price should be considered illustrative only as it is                             6
      based on Fonterra’s farmgate milk price and has been converted from kg/MS to cents per litre by dividing by 13.
Extensive supply chain networks provide strong foundation

Access to high quality Australian                        Large scale, well-invested, national               Largest national cold chain
milk supply                                              manufacturing capability                           distribution network

♦ D&D has a proven track record of                       ♦ Significant manufacturing capability in          ♦ Significant scale and reach across
  long-term and stable milk supply, even                   Australia, supported by material                   Australia which provides unrivalled
  during Australian drought conditions                     investment in recent years                         advantages in bringing new products
                                                                                                              to market
♦ Will help Mengniu to alleviate                           ̶   Best-in-class Milk Beverages
  increasing milk supply costs in China                        facility                                     ♦ Hard-to-replicate cold chain network
  and unlock sustainable future growth
                                                           ̶   One of the largest fruit procurement
♦ Mengniu will support D&D in                                  operations in Australia
  accessing the Chinese market via in-
  market expertise and investment in                     ♦ Future international growth aspirations
                                                           to be supported through utilisation of
                                                                                                                          ~150
                                                                                                                    depots / distribution centres
  manufacturing capability and capacity                                                                                     (~50 owned)
                                                           significant available capacity and
                                                           additional investment by Mengniu

                                                       13 manufacturing facilities across Australia          >35,000                  customers across
                                                                                                                                      multiple channels

Loyal supplier base

~280              dairy
                  farmers    ~85             fruit
                                             growers
                                                                                        2 facilities
                                                                                                                Major
                                                                                                               grocery
                                                                                                                            Independent
                                                                                                                               retail
                                                                                                                                                Impulse

Long term and stable milk supply (p.a.)                        1facility    1facility
                                                                                          5 facilities
~825              million
                  (milk equivalent litres)
                                                                                        3facilities

                                                                                                1facility

  Source: D&D information.
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Consistent with Mengniu’s growth strategy

                                                                     Roll out new                        Expand
        Healthy growth                      Turn around Ice
                                                                    businesses in                 into overseas markets
      maintained for Room                   Cream and IMF
                                                                 fresh milk, cheese                with near-term focus
       Temperature and                         business
                                                                          etc.                         on SEA and
       Chilled Business
                                                                                                         Australia

   ♦ Recent and pending investments to secure milk supply     ♦ Entry into Australian market through indirect investment in
     (e.g. China Modern Dairy Holdings in 2017 and China        Burra Foods in 2016
     Shengmu Organic Milk Limited in 20181)
                                                              ♦ Indonesia Yoyi C factory commenced operation in 2018
   ♦ Continued investment in both existing and new sites to
     increase capacity to meet demand growth                  ♦ Expansion in sales network in SEA

   ♦ Enhancing route-to-market efficiency through channel     ♦ Enhanced Australian presence through proposed
     empowerment projects                                       acquisition of Bellamy’s Organic in 2019

    D&D acquisition provides a pathway for sustainable growth in both Room Temperature and Chilled Business
                                    as well as Asia Pacific market expansion

Note: 1. Represents year of announcement.
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Fully integrated player to serve SEA and China markets

                                           D&D has integrated capability from procurement to distribution

          Procurement                                        Processing                                Sales and marketing                            Cold chain distribution

                               Diverse product portfolio via combination of D&D1, Bellamy’s and Burra Foods

                                                                                                                                                                           Functional
                                                                                                                                                                          ingredients

                                                                                                                                                                          Milk powder

                                            2
                                                                                                                                                                        Nutritional milk
                                                                                                                                                                           powders

   Milk Beverages &                 Yoghurt                  White Milk                Chilled Juice                Formula                        Food                   Bulk liquid
      Alternatives

Note: 1. D&D portfolio also includes Ambient Juice and Water Ice. 2. D&D has the exclusive right to sell and distribute Yoplait branded products within defined territories,
in accordance with a master franchise agreement with Sodima. Defined territories include Australia, Singapore, Malaysia, the Philippines, Indonesia, Thailand, Vietnam,
                                                                                                                                                                               9
Hong Kong, Taiwan, Brunei and the Maldives. Specifically excluded territories include Mainland China, Japan, South Korea, New Zealand, PNG, New Caledonia and Fiji.
Platform to drive growth in “One Belt, One Road” regions

 ♦ D&D’s market leading positions in Australia provide Mengniu
                                                                                                       D&D’s yoghurt market position in SEA and China
   with an immediate presence and established platform in the
   Australian market

 ♦ D&D currently also distributes products internationally, into
   SEA and China, with a core focus on yoghurt

         ̶   Number of market leading yoghurt positions in SEA, most                                                                   Mainland China
             notably in Singapore where D&D has a ~35% total market                                                                    ~60% share of the imported
             share and ~55% premium market share                                                                                       Australian yoghurt segment
                                                                                                                    Thailand
         ̶   Opportunity for Mengniu to continue to drive growth in                                                 #1 in imported yoghurt
             D&D’s yoghurt positions in SEA
                                                                                                                                   Vietnam                             Philippines
 ♦ Significant potential for launching other product categories                                                                    #13 in yoghurt
                                                                                                        Malaysia                                                       Top 5 in yoghurt
   (such as milk based beverages) into the SEA markets
                                                                                                        #1 in imported yoghurt

 ♦ Consistent with (and complementary to) Mengniu’s strategy
   to grow in SEA and Australia                                                                                                Singapore                         Indonesia
                                                                                                                               #1 in yoghurt                      #5 in yoghurt
     ̶       Through disciplined investment in manufacturing capacity /
             capability and new product development, Mengniu expects
             to drive further growth in Australia as well as exports into
             SEA and China                                                                               D&D’s yoghurt brands in international markets

                                                                                                                           1

Source: D&D information. Note: 1. D&D has the exclusive right to sell and distribute Yoplait branded products within defined territories, in accordance with a
master franchise agreement with Sodima. Defined territories include Australia, Singapore, Malaysia, the Philippines, Indonesia, Thailand, Vietnam, Hong Kong,
                                                                                                                                                                         10
Taiwan, Brunei and the Maldives. Specifically excluded territories include Mainland China, Japan, South Korea, New Zealand, PNG, New Caledonia and Fiji.
Considerable synergy potential as Mengniu builds
and consolidates the supply chain

   Ultra-high temperature (UHT)
                                                Procurement efficiencies                     Other potential synergies
            production

♦ Mengniu currently outsources the       ♦ Supply chain efficiencies in the            ♦ Potential benefits from complementary
  production of some of its UHT milk       sourcing of raw milk given increased          base of operations in Australia across
                                           operational scale and flexibility across      D&D, Burra Foods and Bellamy’s to
♦ Preliminary analysis indicates that      Mengniu’s Australian platform                 be explored
  some D&D facilities may be potential
  candidates for in-house UHT            ♦ Procurement cost saving opportunities         ̶   Shared distribution network /
  processing                               for non-milk inputs                               increased product throughput
♦ In-house UHT processing has the        ♦ Implementation of production                  ̶   Potential sharing of infrastructure
  potential to realise material cost       capabilities / technologies to facilitate         and back office systems (e.g. IT
  savings                                  export of milk to Mengniu’s existing              platforms, office occupancy)
                                           markets overseas
                                                                                       ♦ R&D efficiencies
                                            ̶   Ability to realise material cost
                                                savings through in-sourcing (given     ♦ Sales and marketing collaboration
                                                some production is currently           ♦ Cross-selling across brands and
                                                outsourced)                              products, both in Australia and
                                                                                         internationally

              Mengniu expects the impact of identified synergy opportunities to be meaningful over time

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Key financials and pro-forma analysis

         D&D profit before tax (AUD m)1                                        D&D profit after tax (AUD m)1                                   D&D net assets (AUD m)2
                 69.0
                                                 65.5
                                                                                                                                                                 596
                                                                                     48.3                            45.8

                FY17                             FY18                               FY17                            FY18                                       Aug-19
                                                                           Recent profitability (in particular, year-to-date FY19)               Net asset value broadly equal to
                                                                           impacted by ongoing drought conditions in Australia                       purchase consideration
                                                                              which have resulted in higher milk input costs

                                                             Pro-forma combined analysis (FY18A)1,3

                          Revenue                                                       EBITDA                                             EBITDA margin
                                   10%                                                           8%
                                                                                                                                                    7.8%                7.7%
                                                                                                                                 6.6%
                                                            D&D

                                                            Mengniu
              90%
                                                                                                         92%
                                                                                                                                  D&D             Mengniu             Combined

                 Upon realisation of identified synergies, Mengniu expects a material positive financial impact

Note: 1. Unaudited pro forma adjusted figures for the financial year ended 31 December. 2. Unaudited pro forma book value of net assets. As part of post-
acquisition purchase price accounting (as required by accounting standards), an independent valuer will assess the fair value of assets which may result in a step-
                                                                                                                                                                         12
up or step-down to book value. 3. Combination based on AUD/RMB exchange rate of 4.78 (as at 22 November 2019).
Q&A

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