Class descriptions - retail for real success reinforce expert status
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class descriptions retail for real success new retail classes to boost your business reinforce expert status aspire to excellence with the education pathway re-think your reach-out strategy why your business needs Facebook
education pathway
your
dermalogica
education
pathway
Welcome to Dermalogica! The purpose of the Education Pathway is to
put you on the track to excellence and to help you succeed in skin care
and beyond.
Whether you’re a skin therapist, business owner, front desk, or retail staff
team member, it’s easier than ever to progress through our award-winning
curriculum.
Take the guesswork out of which class to take and when, and advance
towards completing your education more efficiently than ever before.
education pathway
start-up classes skin therapist retailer owner/manager
Dermalogica Live! – Retail
Great Skin with Face Mapping® Skin Analysis
Dermalogica Live! – Professional
The Dermalogica Skin Treatment
Dermalogica Kick-Off!
advanced classes: part 1
Skin Exfoliation and Resurfacing Techniques
MicroZone® Treatments
Thermal Body Therapies
advanced classes: part 2
AGE Smart™ – Investing in Your Future Skin
Product Knowledge
AGE Smart™ – Investing in Your Future Skin
Treatment Techniques
MediBac Clearing® – Acne Treatment and Prevention
Product Knowledge
MediBac Clearing® – Acne Treatment and Prevention
Treatment Techniques
ChromaWhite TRx® – A New Era in Skin Brightening
Product Knowledge
ChromaWhite TRx® – A New Era in Skin Brightening
Treatment Techniques
UltraCalming - Confidently Treating Sensitised Skin
Product Knowledge
UltraCalming - Confidently Treating Sensitised Skin
Treatment Techniques
Daylight Defense - Sun, Skin and Smart Defense
Shave – Solutions for the Man
Targeted Treatments with Technology
FormulaWorks - Understanding
® Ingredients
Touch Therapies
Clean Start
retailing and business classes
Social Media
Successful Eventing: Boosting Your Client Base
Maximising your Business Potential
Retailing Made Easy 
dermalogica news
social the benefits of
social media
bytes
Spending 9-plus hours in a treatment room all day can leave you feeling socially neglected! Enter
the power of online networking in the form of LinkedIn, Facebook, Twitter, and the like. Face-to-
face contact has been one-upped by tweeting and writing on each other’s walls. If all this keeps us
connected in an instant, why not market ourselves just as fast?
Faster than a postcard, more customisable than e-mail, Internet social networking sites are the
superman of marketing. It’s all about tweeting on Twitter and poking on Facebook – and if your
business isn’t on-board, you’re missing around-the-clock client communication opportunities.
Fact: Social networks and blogs are the 4th most popular online activities, higher than
personal email.
Fact: 67% of global users visit member communities and 10% of all time spent on the
internet is on social media sites.
Fact: On average each adult with a social networking page or profile has profiles on 1.6 sites,
and 39% of adults have profiles on two or more sites.
Fact: Half of all current adult (age 16+) social networkers say that they access their profiles at
least every other day.
why your business needs Facebook
Follow our checklist for broadcasting your business online. This example works specifically with
Facebook – explore sites like Twitter and LinkedIn to really maximise your presence!
If you’re already connected: Create a fan page under your name or the name of your business. If you’re
new to Facebook, go to facebook.com and create an account – it’s free!
Brand your page with photos of your space, event photos as well as a treatment menu.
Offer a saving on a treatment or special travel-sized product pack to those who become a fan of
your page.
Offer client incentives to those who invite their friends to be your fan!
Keep postings focused on your most popular treatments and most common client questions.
Keep in touch once a week by writing a professional tip on your wall, advertising special product
promotions with a photo, or promoting events.
Did your 3pm cancel? Broadcast openings to fans and fill that spot fast.
start-up classes
descriptions
class
start-up classes
star t-upclasses
If you’ve just started working with Dermalogica, we know that you just want to
get stuck straight in and get hands-on with the products! Dive right in with our
Start-Up Classes and learn the essential skills you need get you on the fast-
track to success.
Dermalogica Live! Retail Dermalogica Live! Professional
Where product meets skin! Learn everything Get ready to get educated on the core
you need to know about Dermalogica Dermalogica professional range! In this
retail products in this highly interactive, class we will show you how to create fully
entertaining class. It’s all about touching, customisable, prescriptive treatments. We’ll
smelling and using the product, and lead you through the whole Dermalogica
experiencing Dermalogica tribal bonding the treatment experience – from consultation
way it’s supposed to be. A fun and casual and Face Mapping® Skin Analysis, to a
atmosphere will keep you motivated all day! demonstration of our Skin Treatment and
homecare advice. An in depth class for
duration: 1 day outstanding professional product knowledge.
interactive workshop
duration: 1 day
interactive workshop
®
Great Skin with Face Mapping
Skin Analysis
The Dermalogica Skin Treatment
You want great skin; your clients want great
Help your skin treatment centre stand
skin…Dermalogica has the tools to ensure
out from the crowd with the trademark
you get it! Face Mapping® Skin Analysis is the Dermalogica Skin Treatment! Hands-on
best way to prescribe Dermalogica product to practical with step-by-step guidance from
achieve the results both you and your client are one of our highly experienced Instructors,
looking for. In this unique class, you will learn: will ensure you are confident in creating
• How to map the skin and identify customised treatments for every client.
client concerns In this class you will learn:
• Communicate findings confidently • How to put Face Mapping® Skin Analysis
• Recommend correct products for techniques to work and design the most
skin results effective treatments
• How Face Mapping® Skin Analysis will help • How to perform our exclusive
retain clients and increase purchases Dermalogica pressure point massage
duration: 1 day and extraction techniques
interactive workshop duration: 1 day
hands-on treatment
skin centre owner/manager
bite-size
business solutions
workshops
Eventing Planning A-Z:
Boosting Your Client Base Tools for Sucess in a Tough Economy
See how successful events can be by The four most critical aspects of running a
experiencing one in action for yourself! successful skin treatment business are:
You’ll be able to experience each step as if • Gaining clients
you were a guest, from the invitation to the • Retaining clients
presentation itself. You’ll also learn how to • Increasing retail
create a programme for marketing success • Increasing services
through Face Mapping® Skin Analysis, Skin It sounds simple, but these four initiatives are
BarSM and Educational Customer Events. relevant to every business, regardless of how
From a planner to invites, set up, scripts big or small your operation! This important half
and PowerPoint examples, we have the full day class will help you recognise which one or
package to ensure continued growth. more of The Core 4 is relevant to your location,
This inspiring workshop will include: and give you tried and tested techniques to use
• Step-by-step successful events; from in your own business to take you to the next
in-house education evenings for teens level of success.
to Face Mapping® Skin Analysis at
duration: 2 hours
charity functions
theory
• Templates; a checklist for preparation,
invites, letters and a PowerPoint
presentation example
• All important follow-up strategies to
maximise new client leads
duration: 2 hours
theory
skin centre owner/manager
Social Media Maximising Your Business Potential
Have your computer ready, and learn how to Have you really reached the level of success
increase your online marketing presense with you dreamed of when you first opened your
minimal time investment - and no overhead! own business? Are you aware of how much
duration: 2 hours you could be earning with your business?
theory Get ready for a no-nonsense approach to
revitalising your business and re-igniting your
passion to reach your maximum potential! By
Retailing Made Easy setting goals and properly managing the four
Be a master retailer - It is another skill you key elements of business - planning, staff,
can and must learn! Knowing the buying money and time – you can breathe new life into
signals and retail buzz words will make your business and elevate it to the next level.
retailing fun and exciting while boosting • Interactive group workshop to determine
profits and results. your profit potential
• How to set targets and goals for your staff
owner / manager
duration: ½ day to reach this maximum
theory
duration: ½ day
theoryretailer
retailer
for the
retailer
Is retailing generating at least 50% of your profits? If not, make sure you
and everyone in your team are confident in selling skills with these retail-
focused classes.
Get to Know Dermalogica Front
New! Desk Excelence
This interactive class is the perfect introduction The front desk has evolved in the "Command Centre"
to the Dermalogica retail line for front desk and so therefore has the role of the Front Desk
and other staff who are not trained therapists. Coordinator. Management strategies at the front desk
Attendees get to try the products on their are critical for the productivity and profitability of the
own skin, ensuring they have the essential business. This class takes an insightful look into the
knowledge to confidently work alongside the procedures and duties that need to be employed to
skin therapist and begin retailing successfully. ensure quantum leaps in your business growth.
All students will also learn our unique Face duration: ½ day
Mapping® skin analysis technique – a simple theory
tool to help them recommend products in
the retail area and increase profits all round.
duration: 2 hours SpeedMapping
interactive workshop
Its retailing made easy for a non-licensed front
desk and retail staff - and that means increased
profits all around. Simplify the process between
5 Star Customer Service
customer and sale, proper use of SpeedMapping
Help your business achieve the kind of supreme skin analysis materials, and how it all leads to
customer service that serves as the foundation sales and bookings.
for the most sucessful companies in the world. duration: 1 hour
Properly train your staff to deliver the best interactive workshop
customer service through clear examples of how
to, and how not to, gain and retain clients while
increasing your service bookings and retail sales!
duration: 2 hours
interactive workshop Skin Bar-Tending
Turn your centre into a whole new whole hub for
skin care, retail purchases and treatment
bookings. Learn how to tend your own
retailer
Skin Bar station in our awesome class.
duration: 1 hour
interactive workshopskin therapist
for the
skin
therapist
Once you have completed your Start-Up Classes, attend these advanced
workshops to increase your skin knowledge and be confident in treating more
challenging skin conditions.
microZone® Treatments FormulaWorks
Consumers have less free time, and yet are Understanding Dermalogica Ingredients
more skin savvy. To fill this need Dermalogica
Whats inside a bottle of Dermalogica?
has designed MicroZone Treatments;
Knowing the answers helps clients see past
20-minute, high impact treatments for
overhyped, hot-button ingredients. Get the
targeted results in minimum time. In this
answers and guide your clients to keep your
exciting class learn exactly how MicroZone
expert status and your sales!
Treatments attract both treatment virgins
and skin savvy clients and get to practice duration: ½ day
the techniques in a hands-on environment. theory
duration: ½ day
interactive workshop
Navigation Know how:
® Are yougetting confused with the Dermalogica's
Clean Start
newest product innovation? Need direction as to
Simple put, Clean Start by Dermalogica cuts what to prescribe to clients with multiple concerns?
through the hype that most skin care lines Then this is a must! We will guide you through a
funnel towards teens with amazing products brief overview of the products along with plenty
that deliver results! of interactive case studies to ensure you have the
• Get hands-on with the products necessary tools to prescribe a sucessful regimen.
• Learn about the typical teen skin problems
duration: ½ day
• Receive tips and tricks on how to market
theory
teens, host teen events and how to provide a
Clean Start
®
teen lesson.
duration: 2 hours
interactive workshopskin therapist
Touch Therapies NEW! UltraCalming - Treating Sensitised Skin
Learn these 15 minutes add-on techniques in a UltraCalming - Product Knowledge
hands on scenario and add to your menu! Our Product Knowledge class will build
Choose from: your confidence and knowledge on treating
sensitised skin and recommending a
• Stress Relief - Back
homecare regime that soothes. Learn the
• Energizing Massage differences in sensitive, sensitised and
allergy prone skins, the triggers for reaction,
• Reflex Point - Feet
and how to recognise SOS signs.
• Stress Relief - Hand and Arm duration: ½ day
theory
• Deep Cleansing Techniques.
duration: ½ day
UltraCalming - Treatment Techniques
hands on technique
In the afternoon Treatment Techniques
hands-on workshop, therapists learn a
massage for allergies, sinus sensitivity and
Skin Exfoliation and eye irritation, and become confident with
Resurfacing Techniques product prescription for sensitised clients.
Prerequisite for MicroZone® Treatments duration: ½ day
Demystify the minefield that is professional hands-on treatment
skin exfoliation. In this hands-on freestyle
workshop you will pick and choose your
own exfoliation treatment to practise, with
an expert Dermalogica Instructor to guide
you through step-by-step. You will also fully
skin therapist
understand Dermalogica’s revolutionary
Exfoliation Level System and BioActivity
Scores and how to dramatically enhance
your treatment results with Exfoliant
Accelerator 35. All your exfoliation questions
will be answered in this incredible class!
duration: ½ day
interactive workshopskin therapist
Targeted Treatments
with Technology
Are you looking for something to take your
Dermalogica treatments to the next level?
With time and money driving consumer
demand, ensure that you are giving the ultimate
in immediate and powerful results utilising
technology. From electric brushes to high
frequency this class will show you through
hands-on practical how to supercharge
a skin treatment and take it from good to
great! Perfect for MicroZone® application
to increase results within minimum time.
duration: ½ day
hands-on treatment AGE smart™ –
Investing in Your Future Skin
Thermal Body Therapies AGE Smart - Product Knowledge
Discover how Dermalogica AGE Smart
Learn our unique, fully customisable Thermal products will treat the underlying factors that
Body Therapy treatments that offer relief, lead to signs of premature ageing including
regeneration and skin benefits your clients wrinkles, uneven pigmentation, dehydration
crave! Get in-depth Thermal Body Therapy and loss of elasticity. This Product Knowledge
product knowledge, and understand how class will provide you with extensive
key ingredients enhance treatments. Then knowledge to provide your age concerned
get hands-on and try for yourself: client with answers and skin results.
• The exclusive Body MappingSM
Skin Analysis technique duration: ½ day
theory
• A unique thermal body treatment
for every client, including three
massage manipulations AGE Smart - Treatment Techniques
• Massage movements using This fantastic hands-on class will give you
Thermal Stamp for deep, the opportunity to use this revolutionary
detoxifying body treatments line-up of products for our most powerful
duration: 2 days treatment yet: the Dermalogica AGE Smart
hands-on treatment treatment. This must-do class also includes
a unique Energising Massage technique
with asian influence and application of the
dramatic Dermalogica Contour Masque.
duration: ½ day
hands-on treatment
www.dermal-distributions.comskin therapist
mediBac clearing® – Shave –
Acne Treatment and Prevention Solutions for the Man
MediBac - Product Knowledge This dynamic three hour class will give you
Adult acne is on the rise: are you ready to take confidence in dealing with men’s skin concerns
on this epidemic? Learn about Dermalogica’s through Shave MappingSM Skin Analysis, shaving
incredible MediBac Clearing retail and do’s and don’ts, the truth on how men’s skin
professional system in this highly informative differs from women’s and how to talk a man’s
and interactive Product Knowledge class. language. This fun and fascinating class
also features demonstrations of MicroZone®
duration: ½ day
theory Treatments for men, and great ideas for
introducing product play at Skin BarSM.
duration: ½ day
MediBac - Treatment Techniques
theory and demonstration
In the afternoon Treatment Techniques hands-
on workshop, therapists get to grips with this
highly active system, through real experience
Daylight Defense - Sun, Skin and Smart Defense
under the expert guidance of our Educators,
and gain the confidence and knowledge to Want UV protection in formulas for specific
provide a variety of treatment options. skin conditions? Want all year round
daylight defense? Learn how Dermalogica
duration: ½ day
hands-on treatment is changing the face of sun protection with
our Daylight Defense System using smart
booster technology! This informative half-day
ChromaWhite TRx® – class will update your knowledge on skin
A New Era in Skin Brightening histology and how it is affected by daylight,
giving you the latest statistics and equipping you
ChromaWhite TRx - Product Knowledge
to fully understand and comminicate with your
Reduce pigmentation caused by UV, hormones,
clients the benefits of year round solar defense.
stress and trauma with the incredible
ChromaWhite TRx system of products. Play, duration: ½ day
theory and demonstration
interact and have fun while trying products at
Skin BarSM. Learn the causes of pigmentation,
how and what ingredients really work, and the
treatment solutions your client is searching for.
duration: ½ day
theory
ChromaWhite TRx - Treatment Techniques
You’ve learnt about the fabulous ChromaWhite
skin therapist
TRx products in the morning, now it’s time
to step into the treatment room and get up
close and personal with professional treatment
products! Use Face Mapping® skin analysis
to assess skin colour differences and create
a bespoke treatment that delivers results.
duration: ½ day
hands-on treatmentdermal
education
schedule your training:
• Watch IDI and Dermalogica DVDs and listen to Audio Training Discs provided with opening order.
• Send photographs of your Dermalogica retail area and treatment room(s).
• Read the Book. Take the Test. Pass the Test. Receive the Certificate.
• Place three (3) Dermalogica restocking orders over a 6 month period (meeting the minimum order
requirements).
• Contact Dermal Distributions to schedule training at your Dermalogica skin care centre or spa
Certificates are awarded to therapists after sucessful completion of Dermalogica Classes
Certificates are awarded to therapists after sucessful completion of Dermalogica Classes
Certificates are awarded to therapists after sucessful completion of Dermalogica ClassesDermal Distributions Ltd.
15a Olde Towne Sandyport
PO Box N-9401
Nassau, Bahamas
T: 242.327.6786 F: 242.327.6789
www.dermal-distributions.com
info@dermal-distributions.com
new!
test the team workbooks
Set your staff a challenge with our new Test the Team
workbooks! These in-depth guides include product
® knowledge quizzes, ingredients tests and practical
assessments ready to print off and hand out to your
test team to complete.
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