Communication Management Professional Certification 2016 IABC Leadership Institute
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Communication Management Professional Certification 2016 IABC Leadership Institute
Today's Presenters
Suzanna Cohen
Matt Mason
• Accredited Business • Communication • Communication
Katrina Greco
Communicator Management Professional Management Professional
• Communication • Past President, • Project Management
Management Professional IABC/Jacksonville Professional
• President, IABC/Toronto • Communications • Chapter Member,
• Leads the Compliance, Specialist for a Fortune IABC/Chicago
Legal/Ombudsman, Anti- 500 company • Communication
Money Laundering • More than eight years Management Consultant
Communications Shared experience in Corporate and Freelance Writer;
Services & Compliance Communications with a background in HR/Total
Reporting and Policy background in program Rewards and Internal
Management team for development, internal/HR Communication
TD Bank Group communications, • Member of IABC since
• Member of IABC since executive communications 2005
2003 and video production
• Member of IABC since
2012
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 2Communications Career Road Map and Certification
Why certification?
• A professional global standard
• A scalable solution
• Focus on maintenance and growth
• All levels of career roadmap
• Looked at successful models in other professions such as
project managers, HR professionals etc.
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 4Governance
The Global Communication Certification Council - GCCC
• Represents the communication industry worldwide and serves as an
autonomous governing body for the Global Communication Certification
program.
• Creates and maintains an internationally recognized standard of
communication excellence based on a global understanding of key
principles and job competencies worldwide.
• Aims to serve the communication profession by encouraging and
executing a process of credentialing of communicators who achieve a
global standard at different points of their career path.
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 5IABC Career Road Map and Core Principles
for Communication Professionals
Business Leader
Trail blazers who use
Strategic Advisor their communication-
based strategic
Senior level expertise to lead
Specialist | professionals who are organizations and
Generalist ready to manage clients through
complex, multi- multiple business and
Foundational Mid-level faceted programs and communication
Entry level to the professionals who are relationships and challenges
communication competent in provide counsel and
profession strategic advice to senior
communication executives
management and can Core principles
apply principles and • Ethics
skills across a wide
range of specialty • Strategy
areas • Analysis
• Context
- CMP designation -
• Engagement
• Consistency
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 6The Global Standard • Competency in the core principles – at each of the four levels – is demonstrated by achieving certification from the Global Communication Certification Council. • The Council plans to apply to the International Organization for Standardization (known as ISO) for approval of this certification program so that communicators, their clients, and other stakeholders can be confident the program is reliable. • Currently certification is available at the specialist/generalist level. Certification at the other three levels is planned for the future. Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 7
The Communication Management Professional Certification
Qualifying for the CMP
Option 1 Option 2
Six years of
Eight years of 40 hours experience
+ +
experience of training Two years of
education
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 9Tracking your training
• Date
• Hours of face-time (in person or online)
• Instructor
• Institution/Association
• Either signed document or institution representative contact
information
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 10CMP Exam - Overview
Time Allotted Three hours
How long it took us to complete Suzanna – 1h20
Katrina – 1h30
Matt – 1h20
Number of questions 100
Communication areas covers + • Ethics (6)
number of questions per area • Research & Analysis (24)
• Strategy & Engagement (34)
• Consistency and Strategic
Implementation (17)
• Measurement (19)
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 11CMP Exam - how to prepare Must Do: • Review the CMP candidate handbook • Review the IABC Code of Ethics • Determine areas you need to review e.g. media relations, internal communications, CSR, conducting research, social and digital media etc. Recommended: • Read the IABC Handbook of Organizational Communication • Read IABC Gold Quill Midas Touch Guide • Volunteer to judge international, regional or chapter awards Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 12
CMP Exam – sample question The main foundation for developing a consistent business communication plan are: A. mission, vision and general goal B. key performance indicators C. previous marketing and communications plans D. knowledge of the audiences’ requirements. Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 13
CMP Exam – sample question Two key ethical issues that should be considered in any qualitative research are consent and: A. Confidentiality B. Reward C. Empathy D. Persuasiveness Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 14
CMP Exam – sample question The primary difference between press release and press kit is that the press release includes: A. a single informational product B. management biographies C. historical company news D. fact sheets Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 15
Maintaining your CMP Earn a total of 40 points across a minimum of three of the following categories each calendar year: Category Points Awarded Appropriate professional reading (books or journals) 5 points per article/ 10 points per book Attendance at recognized training or a course of study related 10 points per 8 hours attendance to communication to a limit of 20 points Attendance at organized professional events run by a 5 points for events under 4 hours/ 10 points recognized association thereafter to a limit of 20 points Developing the skills of another communicator through a 10 points formalized teaching, coaching or mentoring program (excluding line management responsibilities) Participation in a leadership role for a professional 10 points per association communication association (e.g. serving as a board or committee member for a member of the Global Alliance) Conduct or publish original research 20 points Contribution to the work of the council, such as through 10 points per year invigilation of exams, undertaking promotional speaking opportunities, or helping draft or grade exams Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 16
Program Costs
Member Status Cost (in USD)
CMP application IABC members $500
CMP application Non-members $800
CMP exam fee
All $100
(due on registration)
Annual certification
All $100
maintenance fee
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 17What to say to ABCs
• The CMP and ABC programs are very different
• CMP is designed for people with 6-8 years of experience. ABC's
generally are more senior (10+ years of experience)
• Some cross-over in knowledge tested but there are differences
• Success in attaining the ABC does not mean you'll attain the CMP
• ABCs may prefer to wait for a future certification geared to people at
the strategic advisor level
• ABCs who still wish to pursue the CMP should speak with GCCC
about discounted pricing
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 18Upcoming Exams April 9, 2016 • Australia: Melbourne • Canada: Calgary, Halifax, Toronto • Europe: London • U.S.: Chicago, Cincinnati June 2016 • New Orleans: 2016 IABC World Conference October, 2016 (dates TBC) • Africa: location TBC • Canada: Regina, Toronto • U.S.: Jacksonville, Dallas Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 19
Hosting CMP exams
Lessons learned
• Hosting the exam is the easy part. All you need is a location
(member's office?) and two people (one male, one female).
• Key to success is how you promote the program.
– Recommend preparing a detailed communications plan well in
advance
– Use all of your chapter's communication vehicles
– Consider working with other chapters in your region – people are
travelling within regions to take the CMP exam
Interested? Contact the GCCC to determine available hosting opportunities in your region
Communication Management Professional Certification presentation at 2016 IABC Leadership Institute 20Questions?
Communication Management Professional Certification 2016 IABC Leadership Institute
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