Conference Guide - Dmexco
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Conference Guide
Studio
Wednesday, September 23, 2020 (Day 1)
10:00-10:06 EN Studio 1 11:10-11:34 EN Studio 2
DMEXCO @home Opening E-commerce in times of Corona
Dominik Matyka (Chief Advisor at DMEXCO), Gerald Böse (President and Chief Executive Jenny Gruner (Director Digital Marketing at Hapag-Lloyd AG), Ines Imdahl (CEO at
Officer at Koelnmesse GmbH), Matthias Wahl (Präsident at Bundesverband Digitale Lönneker & Imdahl rheingold salon GmbH & Co KG), Bożena Nawara-Borek (eCommerce
Wirtschaft (BVDW) e.V.) Manager Europe/CEEMEA at SWAROVSKI), Eva Reitenbach (Managing Director at oddity
jungle GmbH), Jeannette Rohwer-Kahlmann (Head of E-Commerce & Customer Care at
Philip Morris GmbH), Monika Schulze (Head of Direct and Partnerships at Zurich Insurance
Company Ltd)
10:07-10:31 EN Studio 1
Protecting Access to Opportunity
11:14-11:32 EN Studio 3
David Fischer (CRO at Facebook Inc.)
PAYBACK Programmatic – Offline
10:13-10:31 EN Studio 2 transactions and online advertising join
The 5 Cluster Influencer Framework. From 1 forces with 1st party data
to 5 dimensions. Benedikt Schmitt-Homann (Director Programmatic at Payback), Alexander Weißenfels
(Country Manager Germany at Adform)
Jan Homann (CEO & Founder at eqolot )
11:16-11:28 EN Studio 1
10:30-10:54 EN Studio 3
Why attitude matters
Corona…What’s Next?! 3 Perspectives on Alexander Birken (Chairman of the Executive Board and Chief Executive Officer at Otto
the New Normal Group)
Florian Haller (CEO Serviceplan Group at Serviceplan Group SE & Co. KG), Doris Rosenauer
(Senior Consultant Business Development at GfK SE), Erik Friemuth (TUI AG)
11:29-11:42 EN Studio 1
It pays to be positive - How brands can help
10:32-10:50 EN Studio 2
build an optimistic future
Future of fashion e-commerce - what are Louise Richardson (Director of Marketing at Pinterest )
the major trends for the next years to come?
Tarek Müller (Co-Founder & Managing Director at ABOUT YOU GmbH), Doro Gelmar
11:33-11:51 EN Studio 3
Innovation is dead.
10:32-10:50 EN Studio 1
Debbie Vavangas (IBM Garage Global Lead, VP - Global Business Services, IBM at IBM iX)
Digital Transformation - the new Normal
Nikolaus Röttger, Thomas Jarzombek (Federal Government Coordinator of German
11:35-11:53 EN Studio 2
Aerospace Policy at Ministry for Economic Affairs and Energy)
How Can a Better User Experience Support
10:51-11:15 EN Studio 1 an Ambition to Lead the Way in Food E-
Leading Attitude to Action Commerce
Alicia Tillman (Chief Marketing Officer at SAP ) Christophe Gregoire (Head of IT Digital at Carrefour Belgium)
10:51-11:09 EN Studio 2 11:43-12:00 EN Studio 1
Livestream Shopping DNI 2.0: Diversity & Innovation
Maryam Ghahremani (CEO at Bambuser AB) Chris Denson, Jennifer Sarah Boone (Moderator, Presenter at Jennifer Sarah Boone)
10:55-11:13 EN Studio 3 11:52-12:10 EN Studio 3
Outcomes vs. Monitoring: How to cultivate Times of change - The role of innovation and
trust for the next phase of remote work digital leadership
Andrew Filev (Founder & CEO at Wrike) Tino Krause (Country Director DACH at Facebook Inc.)
11:54-12:12 EN Studio 2
The Douglas Journey: From an omnichannel
retailer to a one-stop-shopping platform in
beauty
Vanessa Stützle (Chief Digital Officer at Parfümerie Douglas GmbH)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com12:00-12:24 EN Studio 1 13:00-13:24 EN Studio 2
The All-Digital Customer Mastering Customer Signals in the
Adam Blitzer (EVP Digital at Salesforce), Zach Kramer (Vice President & General Manager
at Sonos)
Experience Economy
Nate Skinner (Global Marketing Leader at Oracle Cloud CX )
12:11-12:29 EN Studio 3
13:08-13:20 Studio 3
The Power of Listening Differently
Jessica Nordlander (COO at Thoughtexchange), Paula Tripp (Director, Foundational
Do Your Experiences Delight?
Consumer Insights at McDonald's) Lindsay McEwan (Vice President and Managing Director EMEA at Tealium)
12:12-12:30 EN Studio 2 13:10-13:28 EN Studio 1
Facebook on the age of ‘Discovery Why now is the time to accelerate your
Commerce’ digital marketing
Kai Herzberger (Group Director DACH & EMEA - Commerce, VC & Disruptors at Facebook Jason Spero (Vice President, Global Business at Google)
Inc.)
13:21-13:39 EN Studio 3
12:30-12:48 EN Studio 3
Purpose. Launch. Connect. Leading the way
Video advertising effectiveness: Why
to your community.
advertising on TV, YT, Fb or Insta has such a Jolanta Baboulidis (Country Director at Twitter Germany)
different impact
Karen Nelson-Field (Founder & CEO at Amplified Intelligence)
13:25-13:43 EN Studio 2
Leading teams & supporting customers:
12:30-12:42 EN Studio 2
marketing in a pandemic
Misinformation online: why brands need to Tifenn Dano Kwan (CMO at Dropbox), Andy Wilson (Director, Media at Dropbox)
deliver official answers in search
Howard Lerman (CEO & Co-Founder at Yext)
13:29-13:41 Studio 1
The Evolution of Touchpoints: How WSJ | BG
12:32-12:50 EN Studio 1
is Creating Digital Momentum
10 REASONS WHY OOH IN 2020 Nikolaus Röttger, Josh Stinchcomb (Global Chief Revenue Officer Media and Marketing at
François-Xavier Pierrel (Group Chief Data Officer at JCDecaux) Dow Jones)
12:42-13:00 EN Studio 2 13:40-13:58 EN Studio 3
How Customer Data Platforms (CDPs) help TBA
companies drive results in challenging times Eugene Kaspersky (Chief Executive Officer at Kaspersky), Nikolaus Röttger
Tom Treanor (Global Head of Marketing at Treasure Data)
13:42-14:00 EN Studio 1
12:49-13:07 EN Studio 3 State of Digital: Insights from 7,000 Digital
Why a flexible workplace will benefit Leaders and their Customers to Help You
employees, companies and cities Lead Through Change
Nikolay Kolev (Managing Director Northern & Central Europe at WeWork) Martin Kihn (SVP, Product Strategy, Marketing Cloud at Salesforce)
12:51-13:09 EN Studio 1 13:45-14:45 Studio 2
A New Approach to Digital: Presenting the BVDW Challenge Award
First Holistic Data Landscape of the Digital Timucin Guezey (Managing Director at Mindshare), Aljoscha Höhn, Marcus Veigel
(Geschäftsführer at cynapsis interactive GmbH), Julia Exner (Director Digital Marketing &
Universe. Field, EMEA at Otis), Team 1.1, Team 1.2, Team 2.1, Team 2.2
Martin Andree (CEO & Founder at AMP), Timo Thomsen (VP Product & Innovation at GfK
SE)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com14:01-14:25 EN Studio 1 15:10-15:28 EN Studio 1
How our expectations of digital experiences It starts with TikTok
have been accelerated Stuart Flint (Head of Global Business Solutions, Europe at TikTok)
Iván Markman (Chief Business Officer at Verizon Media)
15:22-15:40 EN Studio 3
14:12-14:30 EN Studio 3 Changing patterns, changing future: News,
TBA Trust and Advertising
Erka Koivunen (Chief Information Security Officer at F-Secure Corporation) Maximilian Weigel (Managing Director Germany at Verizon Media)
14:31-14:49 EN Studio 3 15:29-15:47 EN Studio 1
Unleashing the $70 Billion Opportunity: Traveling Salesman instead of Customer
Shifting Linear TV Buyers to CTV Journey - Why e-commerce must come to
Mark Zagorski (CEO at DoubleVerify)
the customer - and not vice versa
Christian M. Sailer (CEO at Weltbild GmbH & Co. KG), Tobias Buxhoidt (Founder & CEO at
parcelLab GmbH)
14:37-14:50 EN Studio 1
Microsoft’s culture transformation
15:29-15:47 EN Studio 2
Steve Clayton (Chief Storyteller at Microsoft Corporation)
Media Communication in the New Reality
Tina Beuchler (Global Head of Media & Agency Operations at Nestlé), Nikolaus Röttger
14:45-15:03 EN Studio 2
The End of Winning: Why We Must Learn to
15:41-15:53 EN Studio 3
Lose (Without Becoming a Loser)
Tim Leberecht (CEO at House of Beautiful Business)
WHAT’S PREVENTING YOU FROM
DELIVERING GREAT CUSTOMER
14:50-15:02 EN Studio 3 EXPERIENCE
Resolving data complexity: How to treat Sophie Crosby (SVP, Product Management at Salesforce)
customers as individuals
15:48-16:06 EN Studio 2
Neill Brookman (Director of Solutions Engineering, EMEA at Treasure Data)
Red Tsunami - How China Tech changes the
14:51-15:09 EN Studio 1 way we learn, work and lead
Evolving Diversity and Inclusion in Mark Wächter (Mobile Strategy Consultant at MWC.mobi), Shiwei Li (President at Tencent
Cloud Europe)
unprecedented times
Maxine Williams (Chief Diversity Officer at Facebook Inc.), Nina Strassner (Head of
15:48-16:00 EN Studio 1
Diversity & Inclusion at SAP Germany)
Equality, Now
Shelley Zallis
15:03-15:21 EN Studio 3
Private Parts: The Surprising Role of AdTech
15:54-16:12 EN Studio 3
in the Rise of Memetic Warfare
Maggie Louie (CEO at DEVCON | JavaScript Security)
The CMO’s Digital Dilemma
Douglas Bell (Global Chief Marketing Officer (CMO) at Searchmetrics GmbH)
15:04-15:28 EN Studio 2
16:00-16:24 EN Studio 1
Transformation, New Work & Leadership
Oliver Kaltner (CEO at ROOM Europe), Sabine Eckhardt (Chief Executive Officer, Central
Privacy and security in our new normal
Europe at Jones Lang LaSalle SE), Petra von Strombeck (CEO at NEW WORK SE ) Nikolaus Röttger, Garry Kasparov (Avast Security Ambassador at Avast), Ondrej Vlcek
(CEO at Avast)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com16:07-16:25 EN Studio 2 17:03-17:21 EN Studio 1
Harness the power of change: What comes Podcasts: This is just the beginning…
after the COVID-19 pivot Tobias Bauckhage (Managing Director & Co-Founder at Studio Bummens GmbH), Nick
Quah (Founder at Hot Pod Media)
Jeff Titterton (CMO at Zendesk, Inc.)
17:04-17:22 EN Studio 2
16:13-16:25 EN Studio 3
The future of work and collaboration based
New Work. New Rules.
Marc T. Nicolaisen (Director Customer Experience at Steelcase)
on cloud computing
Aaron Levie (CEO at Box), Nikolaus Röttger
16:25-16:43 EN Studio 1
17:18-17:42 EN Studio 3
Resilience through Creativity on Instagram
Grace Kao (Head of Global Business Marketing for Instagram at Facebook Inc.)
Leaving 2020 behind – Future perspectives
of the European start-up ecosystem
Rouven Dresselhaus (Founder & Managing Partner at Cavalry Ventures Management
16:26-16:44 EN Studio 2
GmbH), Dan Ram (Moderator at IAmDanRam), Edward Roussel (Chief Innovation Officer at
Reimagine what’s possible with DJI Dow Jones/ Wall Street Journal ), Oscar Escalante (Startup Unit at KölnBusiness
Wirtschaftsförderungs-GmbH )
Ferdinand Wolf (Creative Director and Head of DJI Studio Europe at SZ DJI Technology Co.,
Ltd.)
17:22-17:33 EN Studio 1
16:26-16:38 EN Studio 3 Video Content: There is Always Time for
TBA Good Storytelling
Vivian Opsteegh (General Manager Films & Content at MediaMonks)
16:39-16:51 EN Studio 3
Risky Business: The Real Cost of Ignoring 17:23-17:41 EN Studio 2
Marketing Fraud How to build a $1 billion content strategy
Bethann Noble (Head of Product Marketing at White Ops) Jeremy Connell-Waite (Sustainability & Climate Leader at IBM iX)
16:44-17:02 DE Studio 1 17:34-17:58 EN Studio 1
Linda Zervakis über Podcasts: Gefühl statt Now is the Time to Get CTV Advertising Right
Definition Emma Newman (CRO EMEA at PubMatic), Jeff Quandt (Head of Programmatic
Partnerships at Pluto.tv), Mike Fisher (VP Advanced TV at Essence), Eric John (Deputy
Linda Zervakis, Saruul Krause-Jentsch (Head of Studios DACH at Spotify), Sven Bieber Director, Video Center of Excellence at IAB)
(Head of Ad Sales Deutschland at Spotify)
17:42-18:00 EN Studio 2
16:45-17:03 EN Studio 2
Trustworthy Payments: how to keep your How to expand your customer
customers and bottom-line secure demographics during COVID-19 and how the
Roelant Prins (Chief Commerce Officer at Adyen), Martin Meyer-Gossner (Moderator at pandemic has shifted consumer behaviour
The Strategy Web GmbH) Deena Bahri (Chief Marketing Officer at StockX)
16:52-17:16 EN Studio 3 17:44-17:56 Studio 3
Marketplaces 2020: Insights into a global European start-up ecosystem - A View from
(r)evolution London
Oliver Lucas (Founder & Managing Director at ecom consulting GmbH), Oliver Prothmann Louise Conolly-Smith (Head of Creative at London & Partners)
(President at Bundesverband Onlinehandel e.V.), Christian Driehaus (Co-founder at
gominga eServices GmbH), Carine Moitier (Founder & Managing Director at Cross-Border
Commerce Europe)
17:58-18:08 EN Studio 3
User-driven product development, powered
by text analytics
Maurice Gonzenbach (Co-Founder at Caplena), Kilian Hughes (Director Research &
Insights at Joyn GmbH)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com17:59-18:12 EN Studio 1 18:44-18:56 EN Studio 1
How the Corona Update with Prof. Drosten is Fan Engagement Before, During, and After a
Shaping the Future of Podcasting Live Stream
Norbert Grundei (Head of programming N-JOY / Head of Audiolab THINKRADIO at Ty Roberts (Co-founder at FanTracks)
Norddeutscher Rundfunk, N-JOY)
18:57-19:15 EN Studio 1
18:00-18:18 EN Studio 2
The Future of Media: A Conversation
No Wrong Answers: Make or Break a
between Alexandra Bruell and Christian Juhl
Customer’s Trust in a Brand Christian Juhl (Global CEO at GroupM)
Wendi Sturgis (CEO Europe at Yext)
18:57-19:05 EN Studio 3
18:10-18:20 EN Studio 3
Creating Compelling Branded Content
How to succeed in China with a platform and
During COVID
big data- driven approach Michael Toedman (Principal Consultant & Advisor at Spark Creative), Jeff Harbach
Fabian von Heimburg (Co founder/ Managing Director at Hotnest Technology) (President & CEO at Kauffman Fellows), Albert Samuels (CEO & Founder at Spark Creative)
18:13-18:31 EN Studio 1 18:57-19:15 EN Studio 2
Going virtual. Reimagining business as usual Biking to Success: Creating a seamless
Anita Caras (Research Director at Verizon Media), Mark Melling (Head of RYOT Studio
EMEA // 5G Lead EMEA at Verizon Media)
Omnichannel Customer Experience
Thomas Spengler (Chief Customer Officer at Internetstores Group), Daniel Renggli
(Director CX Marketing Northern Europe at Oracle)
18:19-18:37 EN Studio 2
Trust is the new marketing currency 19:07-19:17 EN Studio 3
Manuel Tönz (Customer Experience Advisor SAS at SAS Institute GmbH)
Predictive Supply Side Analytics for Aviation
Aftermarket B2B Companies
18:22-18:32 DE Studio 3
Jens Peder Pedersen (CEO at Beep Analytics ApS)
Gewinnbringende Touchpoints schaffen mit
Programmatic Printing 19:16-19:40 EN Studio 1
Johannes van de Loo (General Manager at SmartCom GmbH)
Worlds In Upheaval
Thomas Koch (Founder at The DOOH Consultancy), Ralf Heuel (Owner & Creative Director
at Grabartz & Partner), Christof Baron (Media For Excellence: Media Consultancy for
18:32-18:44 EN Studio 1
Strategy and Activation) , Isabelle Schnellbügel (Chief Strategy Officer at Ogilvy)
Postproduction Advertising: The Future Is
Now 19:19-19:29 EN Studio 3
Stephan Beringer (CEO at Mirriad Advertising plc)
Navato-Die Evolution in der Nanotechnologie
18:34-18:44 DE Studio 3 19:31-19:41 EN Studio 3
PIM als Basis für B2B und B2C Commerce – How to make "Sustainability = Everybody's
wir zeigen Lösungen für hochgradig Everyday Business", for Branding Pro's &
komplexe Anforderungen Investors
David Kimont (Senior Consultant at PRISCA GmbH), Markus Rohmeyer (CPO – Product Frederik Rubens Mortensen (CEO at 'hoodHeroes)
Management at novomind AG)
19:35-19:59 EN Studio 2
18:38-18:56 EN Studio 2
Media safety and the progress and
There is No New Normal - what’s the future implementation of GARM
hold for modern marketing?
Chris Babayode (Managing Director at MMA EMEA)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com19:41-19:59 DE Studio 1 20:38-21:02 EN Studio 2
Klimawandel und Journalismus: Wie Future Urbanization and How OOH
spannend ist die Katastrophe? Advertising will Have a Critical Role
Leonie Bremer (Fridays for Future) , Felix Dachsel (Editor-in-Chief VICE at Vice) Anna Bager (President, Chief Executive Officer (CEO) at Out of Home Advertising
Association if America), William Eccleshare (Chairman and Worldwide CEO of Clear
Channel Outdoor Holdings, CEO of Clear Channel International at Clear Channel Outdoor ),
Jeremy Male (Chairman, Chief Executive Officer (CEO) at OUTFRONT Media), Jean-François
19:43-19:53 EN Studio 3
Decaux (Co-Chief Executive at JCDecaux SA)
Better and easier PICTHTRANING with the
Pitcherific pitch tool 20:43-20:53 DE Studio 3
Lauge Rasmussen (CEO at Pitcherific.com)
Digitalisierung von kleinen lokalen
Unternehmen
19:55-20:07 EN Studio 3
How to outperform competition with a 20:57-21:15 EN Studio 1
“performance first, brand second” attitude What’s Coming Next
Dr. Dennis Schmoltzi (Founder & CEO at Emma – The Sleep Company) Ralph Simon (Chairman & Chief Executive Officer at Mobilium Global Limited)
20:00-20:18 EN Studio 2 21:03-21:21 EN Studio 2
From text links to Native Social - The The Marketing Accountability Void
Evolution of Native Advertising Chad Engelgau (CEO at Acxiom), Arun Kumar (Chief Data and Marketing Technology
Officer at Interpublic Group of Companies)
Klaus Ludemann (VP, Native at Outbrain)
21:05-21:15 EN Studio 3
20:00-20:18 DE Studio 1
Recover - a secure & convenient solution for
Alliances for a greater balance
Julia Jäkel (CEO at Gruner + Jahr GmbH), Nikolaus Röttger
events during Covid-19. GDPR compliant and
transparent
Jan Kus (CEO at Recover), Tim Schneider (CEO at Recover)
20:19-20:37 EN Studio 1
What's next? Brand communication and e-
21:16-21:34 EN Studio 1
commerce in times of crisis
Chris Schneider (Director Strategy at pilot Agenturgruppe)
International comparison of Video
advertising: USA, UK, Australia, Germany,
20:21-20:31 DE Studio 3 Austria, Switzerland
Chameleon - Die intelligente Karen Nelson-Field (Founder & CEO at Amplified Intelligence)
Digitalisierungslösung des betrieblichen
21:22-21:40 EN Studio 2
Gesundheitsmanagements
Niklas Hoffmann (Head of Business Development at Chameleon)
Fighting Adtech Gravity: How Publishers Can
Generate Yield and Combat Complexity
Mark Bausinger (Director, Publisher Business Development at DoubleVerify)
20:32-20:42 DE Studio 3
KI-gestützte Dokumentenverarbeitung und
21:35-22:00 DE Studio 1
Prozessautomatisierung
Miriam Winkler (Marketing & Sales Managerin at Evy Solutions GmbH)
Game Changer – über Haltung auf und
abseits des Platzes
Hans-Joachim Watzke (Geschäftsführer at Borussia Dortmund GmbH & Co. KGaA),
20:38-20:56 EN Studio 1
Michael Lohscheller (CEO at Opel Automobile GmbH ), Nikolaus Röttger
The future is in dialogue
Peter Kabel (Founding Partner at Asian E-Commerce Alliance), Harald Behnke (Director CX
21:38-21:48 EN Studio 3
Strategy EMEA at ORACLE)
How to lead a leisure start-up through the
Corona crisis
Pétur Müller (Co-Founder at dynAmaze)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com21:49-21:59 EN Studio 3
Making your startup investable - Build your
business with focus and become investor
ready
Michail Kosak (Co-Founder & Head of Global Community at DueDash)
Koelnmesse GmbH
Page 8 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.comStudio
Thursday, September 24, 2020 (Day 2)
10:00-10:18 EN Studio 3 10:57-11:15 EN Studio 3
How Zoom Became an Internet Phenomenon Shifting gears at E.ON: Leading a customer-
Janine Pelosi (Chief Marketing Officer at Zoom Video Communications), Nikolaus Röttger
driven business transformation for
sustainable growth
10:00-10:18 EN Studio 2
Volker Mayr (Senior Vice President Digital Sales & Partnerships at E.ON Energie
Red Tsunami - How China's Mobile First Deutschland GmbH)
Society challenges marketing
10:58-11:10 EN Studio 1
Mark Wächter (Mobile Strategy Consultant at MWC.mobi), Ashley Galina Dudarenok (China
marketing expert, Founder at ChoZan & Alarice )
Bringing Light to the Blackbox – The Idea
Behind AlgorithmWatch
10:00-10:13 EN Studio 1
Nikolaus Röttger, Matthias Spielkamp (Executive Director at AlgorithmWatch)
Responsible AI
Sophia Velastegui (Chief Technology Officer, Artificial Intelligence at Microsoft
11:03-11:15 Studio 2
Corporation)
Time for change: Challenges for the agency
10:14-10:38 EN Studio 1 market
ARTIFICIAL INTELLIGENCE: THE BEAUTY OF Martin Meyer-Gossner (Moderator at The Strategy Web GmbH), Kristian Meinken
(Managing Director at pilot Agenturgruppe)
DATA
Michael Scharff (CEO & Co-founder at Evolv Technology Solutions, Inc. ), Anastasia Leng
11:11-11:23 EN Studio 1
(CEO at CreativeX), Philipp Karmires (Vice President & Chief Digital Officer at Linde)
Searchmetrics drops SEO
Matthew Colebourne (Chief Executive Officer (CEO) at Searchmetrics GmbH)
10:19-10:37 EN Studio 2
Jägermeister - Marketing First Mover aus
11:15-11:33 EN Studio 2
Tradition!
Johannes Diebig (Marketing Cloud AVP at Salesforce), Felix Jahnen (Digital Transformation
TikTok, Influencer Marketing, Content
Meister at MAST-JÄGERMEISTER SE) Commerce: How we keep reinventing Digital
Publishing.
10:19-10:37 EN Studio 3 Tatjana Biallas (Managing Director International at gofeminin.de GmbH), Nikolaus Röttger
Taking Fashion from Physical to Digital.
Shivang Desai (CEO | CTO at Bigthinx) 11:16-11:34 EN Studio 3
E-Commerce First: How Brands Need to
10:38-10:56 EN Studio 3
Approach Advertising Online
Evolve Customer Journeys to Customer Link Walls (Vice President, Digital Marketing Strategy at ChannelAdvisor)
Freedom and Better Serve Your Customers
Gert Leemann (Chief Operating Officer at SAP Customer Experience) 11:24-11:36 EN Studio 1
Next level of impact research: Using AI to
10:38-11:02 EN Studio 2
increase the potential impact of TV
Beyond Advertising: broadening the commercials
business of the Internet Karin Immenroth (Chief Data & Analytics Officer, Data & Audience Intelligence at
Claire Hughes Johnson (Chief Operating Officer at Stripe, Inc.) Mediengruppe RTL Deutschland), Marc Egger (Mediengruppe RTL Deutschland )
10:39-10:57 EN Studio 1 11:34-11:52 Studio 2
Meet the Moment with Product-Led Growth YouTube. Video for Everyone.
Suyog Deshpande (Head of Product Marketing at Amplitude, Inc.) Andreas Briese (Managing Director YouTube Germany & Central Europe at Google)
11:35-11:47 EN Studio 3
Matching the Pace of Customer Change with
Real-Time Experiences
Des Cahill (Group Vice President, Product Management at Oracle)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.com11:37-11:55 EN Studio 1 12:45-13:03 EN Studio 3
TBA The evolution of media: How engineers &
Tim Alexander (Chief Marketing Officer & Chief Experience Officer at Deutsche Bank AG)
technologists are shaping the future
Robyn Peterson (CTO at CNN), Doro Gelmar
11:48-12:06 EN Studio 3
The Empathy Unlock 12:47-12:59 EN Studio 1
Mark Murray Jones (Chief Strategy Officer EMEA at OMD), Gina Ramson-Williams (Chief
People Officer EMEA at OMD)
The future of mobile entertainment
Rami Saad (Head of International Content Partnerships at Snap Inc.)
11:56-12:08 EN Studio 1
13:00-13:18 EN Studio 1
Don’t Make Ads. Make TikToks.
Thomas Wlazik (Managing Director, Global Business Solutions DE at TikTok)
KLM's Social Advertising journey in an
evolving landscape.
Metten de Vries (Team Lead Social Commerce at KLM Royal Dutch Airlines), Kristo Ovaska
12:00-12:24 EN Studio 2
(Co-Founder and CEO at Smartly.io)
Collective Protection: 10 Trillion ways to
protect the advertising ecosystem from 13:03-13:21 EN Studio 2
fraud Facebook’s commitment to safety – a look
Michael Tiffany (President & Co-Founder at White Ops)
behind the scenes
Angelika Gifford (VP Central Europe at Facebook Inc.)
12:10-12:28 EN Studio 1
Social Media at ALDI Nord: From Instagram 13:04-13:22 EN Studio 3
to Tik Tok Dataset/Toolset/Skillset/Mindset - The key
Sabine Zantis (Managing Director Marketing & Communications at ALDI Einkauf GmbH &
Co. OHG)
ingredients to building a successful data
driven business.
David Keens (Principle Marketing Technologist at Acxiom UK), Tracy YoungLincoln (EVP of
12:25-12:43 Studio 2
Global Client Solutions & Success at Kinesso)
5 Key Principles to Being a TUNED in
Marketer 13:19-13:37 EN Studio 1
Laura McHenry (Senior Director of Marketing EMEA at Tealium)
Digital Control for Europe - Redirecting the
flow of advertising spending
12:26-12:44 EN Studio 3
Jan Oetjen (CEO at 1&1 Mail & Media Applications SE)
How NLP and AI Have Changed Search —
and Your Website — Forever 13:22-13:34 EN Studio 2
Marc Ferrentino (Chief Strategy Officer at Yext)
Making Privacy Work For You: Taking
Advantage of the post-3rd party cookie/
12:29-12:47 EN Studio 1
MAID-GDPR-CCPA-era
Tik Tok: When The Hype Becomes Normality Sachiko Scheuing (European Privacy Officer Acxiom, Co-Chairwoman FEDMA at Acxiom
Samantha Bergmann (CEO at Sesamy Agency), Fabian Ouwehand (Founder at UPLAB), Deutschland GmbH)
Martin Meyer-Gossner (Moderator at The Strategy Web GmbH)
13:23-13:41 EN Studio 3
12:44-13:02 EN Studio 2
Why publisher revenue diversification is
Data For Good: How to drive positive impact
critical in a pandemic and post-cookie era
for consumers and society through data Sergii Denysenko (Chief Executive Officer at MGID)
(and the unintended consequences of
wrong regulations) 13:35-13:59 EN Studio 2
Luiz Barros (Global Marketing Vice President for Data, Media & Digital Products at
Anheuser-Busch InBev), Rodrigo Cunha (Global Director, Digital Ethics at Anheuser-Busch
Sustainable Advertising in a Privacy-Centric
InBev) World
Townsend Feehan (CEO at IAB Europe), Aruna Sharma (Group VP, Lead Counsel Global
Privacy & Tech, Data Protection Officer at Xandr), Stephanie Hanson (Offering Manager at
OneTrust ), Achim Schlosser (CTO at European netID)
Koelnmesse GmbH
Page 10 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com13:38-13:56 EN Studio 1 14:38-14:56 EN Studio 2
How Eintracht Frankfurt became the most Attitude matters - as individuals, as a society
successful Bundesliga team on Social Media and as a brand
Nikolaus Röttger, Jan Martin Strasheim Bettina Fetzer (Vice President Marketing Mercedes-Benz Passenger Car at Daimler AG)
13:46-13:58 EN Studio 3 14:41-14:59 EN Studio 1
Redefining Search Marketing TBA
Mateusz Drela (Managing Director at Zeropark) Dennis Crowley (Co-founder & Executive Chairman at Foursquare Labs, Inc.), Nikolaus
Röttger
13:57-14:21 EN Studio 1
14:56-15:08 EN Studio 3
The Trailblazer’s Guide to Get More From
How to take your brand viral on TikTok
Digital Philipp Wolff (CEO at Truemates GmbH)
Shannon Duffy (EVP Cloud Marketing at Salesforce), Ken Dayley (VP, Global Direct to
Consumer at Popsockets)
14:57-15:09 EN Studio 2
13:59-14:17 EN Studio 3 Supply Path Optimization - improving your
Future forecast: What readership trends tell supply efficiency and transparency
us about the future of advertising, globally, in Ramona Reuters (Senior Sales Manager Supply at Verizon Media)
a post-COVID world?
15:00-15:24 EN Studio 1
Adam Singolda (CEO at Taboola), David A Steinberg (CEO at Zeta Global)
Spreading positivism in the creative industry
Mark Read (CEO at WPP), Martin Meyer-Gossner (Moderator at The Strategy Web GmbH)
14:00-14:18 EN Studio 2
Future readiness of brands
15:09-15:21 EN Studio 3
Nikolaus Röttger, Goetz Trillhaas (Managing Director DACH at Snap Inc.)
Attitude matters
Maria Ferraro (Chief Financial Officer at Siemens Energy)
14:18-14:36 EN Studio 3
Customer interaction as a trump card in
15:10-15:28 EN Studio 2
marketing - 5 Big Bets on the future of CRM
The Community Playbook for Brands &
& Service
Andreas Mahl (Director, Central EMEA Marketing at Zendesk)
Businesses
Tina Sharkey
14:19-14:37 EN Studio 2
15:22-15:34 EN Studio 3
Build Brilliant Brands - Marketing in an ever-
IBM Garage: How digital innovation can be
changing world
Nicola Mendelsohn ( Vice President for Europe, Middle East, and Africa at Facebook Inc.),
achieved virtually
Dean Aragon (CEO at Shell Brands International AG), Sylvia Mulinge (Chief Customer Holger Horn (IBM iX Leader DACH at IBM iX)
Officer at Safaricom PLC)
15:25-15:43 EN Studio 1
14:22-14:40 EN Studio 1
Building and Leading with an Empathy
TBA
Nikolaus Röttger, Jochen Sengpiehl (Chief Marketing Officer at Volkswagen Passenger
Imperative
Cars ) Jacob Andreou ( VP of Product, Snap Inc. at Snap Inc.)
14:37-14:55 EN Studio 3
Move at the Speed of Technology: The 3
Pillars to Succeed in a Fast-Changing
Market
Saranya Babu (SVP of Marketing at Wrike)
Koelnmesse GmbH
Page 11 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com15:29-15:47 EN Studio 2 16:20-16:44 EN Studio 2
Walker Jacobs Twitch The 5-Star Effect: How the Age of Social
Gilbert Heise (Global Head of Brand Strategy at Volkswagen AG)
Validation Has Forever Changed the
Customer - Business Relationship
15:35-15:47 EN Studio 3
Kuider Akani (Global Chief Digital Officer at Yves Rocher), Glenn Manoff (Chief Brand and
Listen-Learn-Love: Customer Centric Digital Communications Officer at Trustpilot A/S), Florian Huebner (CEO and Co-Founder at
uberall GmbH)
Transformation
Grad Conn (CXO at Sprinklr)
16:21-16:33 EN Studio 3
Yet another cookieless targeting solution.
15:44-15:59 EN Studio 1
This time: for real
Attitude & Digitization as relevant impacts Kay Schneider (Senior Vice President at ShowHeroes ), Patrick Jähnichen (Director
for press freedom Product and Data Science at ShowHeroes)
Maria Ressa (CEO & Executive Editor at Rappler.com), Nikolaus Röttger
16:34-16:52 EN Studio 3
15:48-16:07 EN Studio 3 TBA
The Evolving Ads Ecosystem: Building for Julia Beizer (Chief Product Officer and Global Head of Digital at Bloomberg Media)
Personalization and Privacy
16:42-16:52 EN Studio 1
Iva R. Zaharieva (Business Product Marketing, Signals & Delivery EMEA at Facebook Inc.)
How PURELEI made it to a popular love
15:48-16:06 EN Studio 2 brand
Modern Marketing in a Connected World Alisa Maria Jahnke (Co-Founder at PURELEI GmbH)
Greg Stuart (CEO at Mobile Marketing Association ), Deborah Wahl (CMO at General
Motors)
16:45-16:57 EN Studio 2
Consumer mindsets shifting and what this
16:00-16:18 EN Studio 1
means for advertisers and marketers
TikTok Superstars! Sibel Boner (Head of Commercial Partnerships CEE, Germany, Austria at BBC Worldwide)
Philip Papendieck (CEO at Intermate Media GmbH), Dalia Mya Schmidt-Foß
16:53-17:05 EN Studio 3
16:07-16:19 EN Studio 2
Privacy and Performance Don’t Have to be
Customer Centricity as a Problem Solver?
At Odds - New Frontiers of Performance
Insights from the Fashion Industry
Gonçalo Cruz (CEO at PlatformE)
Measurement
Dan Slivjanovski (CMO at DoubleVerify)
16:08-16:20 EN Studio 3
16:58-17:16 EN Studio 2
The voices of the market: Why TV and BVOD
FC Bayern Munich: How to improve the Fan
are more effective than social media
Experience with Digital Solutions
platforms Stefan Mennerich (FC Bayern München AG: Direktor und Prokurist Medien, Digital und
Kirsten Latour (OWM board member and Head of Media & Brand Communication MCM Kommunikation FC Bayern Digital & Media Lab GmbH: Vorsitzender der Geschäftsführung
Klosterfrau at MCM Klosterfrau), Manfred Kluge (Chairman DACH Omnicom Media Group at FC Bayern München AG)
at Omnicom Media Group ), Klaus-Peter Schulz (Chairman and Managing Director OMG
Organisaton of Media Agencies Germany at OMG e.V. (Organisation der Mediaagenturen))
17:06-17:24 EN Studio 3
16:19-16:31 EN Studio 1 Your Friendly Neighbors: Why Advertisers
Influencer Marketing: Implications for a Need Hackers
Post-Covid Business Russell Handorf (Principal Threat Intelligence Hacker at White Ops)
Maddie Raedts (Founder & CCO at IMAgency B.V.)
17:12-17:22 EN Studio 1
Learn of attainable innovations to deliver
Customer Reach
Liz Heller (Managing Partner at Membrain), Brendan Dorrian (Custodian at Rarely Heard
Voices)
Koelnmesse GmbH
Page 12 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com17:17-17:35 EN Studio 2 18:32-18:44 EN Studio 1
Democratizing Data: How IT and Marketing Evolution of a super hero
Work Together to Support Digital Sharad Devarajan (Co-Founder at Graphic India / Liquid Comics)
Transformation at Scale
18:39-18:51 EN Studio 2
Tyler Pietz (Senior Vice President, Global Data at MightyHive), Thomas Beetschen (Global
Tech Director Media, Digital, Consumer Experiences at Mondelēz International)
Urban Mobility: The Future of Mobility on Two
Wheels - Is Biking the Future?
17:23-17:41 EN Studio 1
Leonhard von Harrach (CEO at nextbike GmbH)
Sweet Streams Are Made Of These
Adam Harris (Global Head, Brand Partnership Studio at Twitch Interactive )
18:45-18:57 EN Studio 1
Opportunities in gaming for advertisers
17:31-17:49 EN Studio 3
Candice Mudrick (Head of Market Analysis at Newzoo)
Driving Outcomes via Next-Gen
Measurement 18:52-19:16 EN Studio 2
Elliot Roston (Head of Account Management, Publishers & Platforms, EMEA at Oracle Data
Cloud)
Battling Your Inner Imposter
Cathy O'Dowd, Kerrie Finch (Founding Partner at futurefactor), Laura Seraydarian
(Executive Director at Boulder Center for Resilience), Bernice Feller-Thijm (Inclusion
Strategist, Team Performance Coach & Founder at JustB)
17:36-17:54 EN Studio 2
Conversational Marketing at Beiersdorf:
18:58-19:10 EN Studio 1
Global rollout in 8 months with LoyJoy
Martin Böhm (Chief Digital Officer at Beiersdorf AG)
eFootball at DFB
Leonie Zeyen (Product Manager eFootball at Deutscher Fußball-Bund GmbH)
17:42-18:00 DE Studio 1
19:10-19:28 EN Studio 1
Hat TikTok Potenzial für soziale Debatten?
Reduction To Complexity
Wir sagen ja am Beispiel von Martin Meyer-Gossner (Moderator at The Strategy Web GmbH), Christian Hindennach
#BlackLivesMatters (Chief Commercial Officer at Sky Deutschland GmbH)
Adil Sbai (CEO & Co-Founder at weCreate GmbH), Onkel Banjou
19:20-19:38 EN Studio 2
17:55-18:13 EN Studio 2 Driving innovation for the greater good - how
Enterprise Experiences as the North Star to Delivery Hero andShareTheMeal are using
guide business transformation technology to help donate meals across the
Matt Candy
globe.
Sigrid Dalberg-Krajewski (Director, Global Corporate Communications at Delivery Hero
18:00-18:18 EN Studio 1 SE), Mufadal Jiwaji (Head of Marketing at ShareTheMeal at the UN World Food Programme)
Long Live the Big Screen!
Won-Jin Lee (Executive Vice President and Global Head of Smart TV Business in Visual 19:29-19:47 EN Studio 1
Display Division at Samsung Electronics), Dan Ram (Moderator at IAmDanRam)
The Current State of eSports
Jennifer Sarah Boone (Moderator, Presenter at Jennifer Sarah Boone), Milan Cerny
18:14-18:38 EN Studio 2 (Director of Strategic Partnerships at SAP), Stephan Schröder (SVP Global Brand
Partnerships EMEA at ESL Gaming GmbH)
Car Manufacturing 2.0 – The Revolution of an
Industry 19:39-19:57 EN Studio 2
Thomas Ingenlath (CEO at Polestar AB)
The New Normal - Climate Neutral
Companies Become the Norm
18:19-18:31 DE Studio 1
Anna Alex (Co-Founder & CCO at Planetly), Dan Ram (Moderator at IAmDanRam)
The State of German Gaming Industry
Jens Kosche (game – Verband der deutschen Games-Branche e.V.)
Koelnmesse GmbH
Page 13 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com19:47-20:04 EN Studio 1 20:23-20:41 EN Studio 2
Marketing and Advertising Adaptation: How startups & VCs redefine business
Lessons from the COVID-19 Consumer success while contributing value to society
Gaming Report Thy-Diep Ta, Sohaila Ouffata (Director of Platform BMW i Ventures at BMW i Ventures)
Agatha Hood (Head of Global Advertising Sales at Unity Technologies)
20:42-20:54 EN Studio 2
19:58-20:22 EN Studio 2 Hey (German) Food Industry Show Us Your
Tech for Good - Meet the Makers Numbers
Max Gimpel-Henning (Head of Sales & Marketing at Green City Solutions GmbH), Jakob Abigail Damberg (Sustainability Specialist at Oatly)
Berndt (Co-Founder at Tomorrow GmbH), Clemens Feigl (Head of Marketing at Pacific
Garbage Screening), Susanne Scheerer (Learning & Tech Expert at Grace Accelerate
Female Entrepreneurship) 21:00-21:10 Studio 2
Dominik Matyka talks to Mousse T.
20:05-20:29 EN Studio 1 Dominik Matyka (Chief Advisor at DMEXCO), Mousse T
Brand Suitability: The new Brand Safety?
Liesbeth Mack-de Boer (Managing Director Central Europe at Outbrain), Philipp von 21:10-22:00 Studio 2
Hilgers (CEO at meetrics)
MAD/Fest & DMEXCO present: MOUSSE T.
live
Mousse T
Koelnmesse GmbH
Page 14 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.comWorkshops
Wednesday, September 23, 2020 (Day 1)
10:00-10:30 EN Workshop 2 10:35-11:05 EN Workshop 4
Meet the Snapchat Generation Efficiency with Big Data - the benefits of
Denise Mancinone (Brand Marketing Manager at Snap Inc)
Marketing Automation with Adobe.
Natascia Pasero (Head of Business Consulting, Digital Marketing at IBM iX)
10:00-10:30 DE Workshop 5
DRYKORN goes Shopware 6 – B2B- 10:35-11:05 EN Workshop 5
Commerce mit Zukunft How retailers & brands can unlock the full
Niklaas Leniger (Key Account Manager at shopware AG), Korbinian Scherer (Head of E-
Commerce at DRYKORN)
potential of their ecommerce platform
Shimona Mehta (Head of EMEA at Shopify Plus)
10:00-10:30 DE Workshop 3
10:50-11:35 EN Workshop 6
Twitch 101
Burkhard Leimbrock (Commercial Director Europe at Twitch Interactive )
Beyond Cookies
Oliver von Wersch (Founder and CEO at vonwerschpartner Digital Strategies ), Arne
Kirchem (Media Director D A CH & NORDICS at Unilever ), Timucin Guezey (Managing
Director at Mindshare)
10:00-10:30 EN Workshop 1
Level up your partnerships with TikTok
11:10-11:40 EN Workshop 5
Creators
Julien Wettstein (Head of Creator Solutions, EU at TikTok), Thao Le Minh (Creator &
Time to cut the crap: Why your media
Content Strategist at TikTok)
measurement is leading you astray!
Claudia Gelbe (Kantar Domain Expert at KANTAR), Maren Seitz (Senior Director, Head of
Media at KANTAR), Markus Eberl (Senior Director, Kantar Analytics Practice at KANTAR)
10:00-10:45 DE Workshop 6
Bring your own Data: Erfolgreich eigene
11:10-11:40 EN Workshop 1
Daten mit Machine Learning aktivieren und
4 Reasons Search is the Most Critical Issue
den ROI verbessern
Reemda Tieben (Head of Data Activation at Google), Frederic Pfister-Burgbacher (Data
for your Brand in 2020
Activation Specialist at Google), Alexander Frank (Technical Specialist at Google), Jörg John Watton (VP EMEA Marketing at Yext)
Hösel (Customer Solutions Engineer at Google)
11:10-11:40 DE Workshop 4
10:00-10:30 DE Workshop 4
Using NPS to Exceed Customer
Erfolg ohne Cookies? So steigern Sie mit
Expectations in Re-Commerce
People-based Marketing die Effizienz Felix Schlenther (Head of Sales at zenloop GmbH), Heiner Kroke (CEO at Momox GmbH)
digitaler Aktivitäten
Marco Hassler (Senior Principal Consultant at Namics – A Merkle Company )
11:10-11:40 DE Workshop 3
Attitude matters: Wie Unternehmen digital
10:35-11:05 EN Workshop 2
Haltung zeigen
Keeping consumers and businesses safe on Markus Kempf (Director Corporate Marketing & Communications at pilot Agenturgruppe)
Facebook
Nadine Neubauer (Product Marketing Manager, Facebook, DACH at Facebook), Johannes
11:10-11:40 DE Workshop 2
Baldauf (Public Policy Manager DACH at Facebook)
Expert Talk: Die Zukunft von B2B
10:35-11:05 DE Workshop 3 Serviceportalen
TikTok Masterminds Markus Haydl (Senior Manager Business Development at hmmh), Sascha Meißner (Leiter
Digitale Kundenservices at ALBA Management GmbH), Sven Olev Müller (Global Head of
Jörn Mecher (CCO at Intermate Media GmbH), Charles Bahr (Brand Partnerships Manager Schaeffler REPXPERT Garage Services at Schaeffler), Peter Niemeyer (Partner Field
at TikTok) Engagement Director SAP Customer Experience at SAP)
10:35-11:05 EN Workshop 1 11:40-12:25 DE Workshop 6
Audio Hype - How brands make themselves Digitalisierung von Messen und Events - Ein
heard Erfahrungsaustausch für B2B Marketer
Ric Scheuss (Managing Director at TRO Music, Sound and Voice for Brands), Yamina Julia Oppelt (Head of marconomy at Vogel Communications Group), Dominik Heigemeir
Grossmann (Frankfurter Allgemeine Zeitung) (Head of Market Communication at Festo Vertrieb GmbH & Co. KG), Doris Beckmann
(Geschäftsführerin at ngn - new generation network GmbH), Christopher Boss (Executive
Director Exhibitions at NürnbergMesse GmbH)
Koelnmesse GmbH
Page 15 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com11:45-12:15 DE Workshop 4 12:20-12:50 DE Workshop 1
State of the Art Search: SEO, SEA & Content Der Online-Werbemarkt in Deutschland
Marketing - Strategie, Technik und (OVK Marktzahlen)
Umsetzung Kathrin Theurig (Referentin Online-Vermarkterkreis (OVK) at Bundesverband Digitale
Wirtschaft (BVDW) e.V.), Thomas Duhr (Vizepräsident Bundesverband Digitale Wirtschaft
Lara Marie Massmann (Senior Manager Digital Marketing at Claneo GmbH), Matthäus (BVDW) e.V. at Executive Vice-President Interactive | IP Deutschland GmbH), Abdelkader
Michalik (Managing Director at Claneo GmbH) Barjiji (Senior Vice President Product Management Digital & Data at Ströer Digital Media)
11:45-12:15 EN Workshop 3 12:30-13:15 DE Workshop 6
The Future of MarTech: closing the gap #WeilWirDichLieben - Wie die Berliner
between Insights and Action Verkehrsbetriebe mit Social Listening
Rusty Warner (VP, Principal Analyst at Forrester), Ricardas Montvila (Snr. Director, Global
Strategy at Mapp Digital)
Marken-Attribute messen
Michael Beer (Head of Strategic Marketing, Sales and Research at Berliner
Verkehrsbetriebe (BVG)), Katrin Löwendorf (Senior Manager Strategic Marketing and
Communications at Berliner Verkehrsbetriebe (BVG)), Tania Stach (Senior Solutions
11:45-12:15 DE Workshop 1
Consultant at Talkwalker)
So funktioniert datenbasiertes Werben mit
netID Login 12:55-13:25 DE Workshop 3
Alwin Viereck (Head of Programmatic, Ad Technology & Product at United Internet Media),
Sven Bornemann (Vorstandsvorsitzender at European netID Foundation), Daniel Dagehus
Neue Wege beim Mediaeinkauf - Wie Sie
(Vorstand at ADITION technologies), Tobias Wegmann (Chief Technical Officer at PREX
Programmatic Exchange), Roland Oberländer (Senior Solutions Consultant at Index
eine datenbasierte Marketing-Strategie mit
Exchange)
Native-Advertising umsetzen
Daniel Holm (Head of Sales, D/A/CH at Outbrain)
11:45-12:15 DE Workshop 2
Customer Centricity im E-Mail-Marketing 12:55-13:25 EN Workshop 4
made by myToys und Episerver Unwrap Social Advertising: How to Prepare
Marius Kahlert (Business Consultant at Episerver GmbH)
for the Holiday Season
Markus Bayer (Senior Customer Success Manager at Smartly.io)
11:45-12:15 EN Workshop 5
Super easy localization of webshops 12:55-13:25 EN Workshop 2
Christine Wetzl (Head of Marketing and Sales at Across Systems GmbH)
How BSH Home Appliances implemented
unified global campaign reporting to drive
12:20-12:50 DE Workshop 2
marketing ROI and efficiency - from
Targeting und Personalisierung über digitale
anywhere
Kanäle: Actionable Insights mit interaktiven Jonathan Beeston (Product Marketing Director, UKI & EMEA, Salesforce Datorama at
Dashboards Salesforce Datorama), Roman Rubinski (Media Analyst, BSH Home Appliances at BSH-
Group)
Martin Clark (Geschäftsführer at Apteco GmbH)
12:55-13:25 DE Workshop 1
12:20-12:50 DE Workshop 3
Digital Trust – neue Ansätze für mehr
Willkommen zurück! Strategische Kunden-
Transparenz im Digital Advertising?
Reaktivierung der Witt-Gruppe Pierre Gauthier (Executive Committee Member at IAB France at Board Member at IAB
Anja Ehbauer (E-Mail Marketing Managerin at Witt-Gruppe), Dominik Ruppert (Campaign Europe), Claudia Gröner (Bereichsleiterin Produkte & Planungsdaten, International Affairs
Assistant E-Mail Marketing at Witt-Gruppe) at AGOF), Björn Kaspring (Vice President Product Management at Ströer Digital Media
GmbH), Sabrina Sallach (Referentin Digital Advertising at Bundesverband Digitale
Wirtschaft (BVDW) e.V.)
12:20-12:50 DE Workshop 4
Warum Growth ohne Personalisierung nicht 12:55-13:25 DE Workshop 5
möglich ist: CRO Experten im DMEXCO- Reinvent your tools - Unkonventionelle
Verhör Einsätze in Ihrer digitalen Strategie
Michael Witzenleiter (Managing Director DACH at Kameleoon GmbH) David Ondracek (Senior Software Architect at BAYOONET AG / BAYOOTEC)
12:20-12:50 DE Workshop 5 13:20-14:05 DE Workshop 6
Kontext und Content - die Zukunft des Beyond Commerce - Wo Commerce,
Targeting Marketing & Service nahtlos
Bastian Döring (VP Global Sales at ShowHeroes)
ineinandergreifen
Christian Blattgerste (Sales Manager SAP Customer Experience at SAP), Kai-Tat Man
(Presales Expert for SAP Customer Experience at SAP)
13:30-14:00 EN Workshop 5
The New Frontiers of Fraud
Dimitris Theodorakis (Head of Detection at White Ops)
Koelnmesse GmbH
Page 16 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com13:30-14:00 DE Workshop 1 14:10-14:55 EN Workshop 6
Marke vs. Performance: Erfolgsfaktor Full- Should we still be talking Mobile-First? Let’s
Funnel-Marketing discuss best practices for Mobile-Centric
Caroline Schmitt (Director Marketing & E-Commerce Deutschland at Douglas), Matthias
Maurer (CEO at la red), Kathleen Schied (Head of Marketing at Mast-Jägermeister), Stefan
Marketing
Mohr (COO at Argonauten) Niko Thielsch (RVP DACH & NORDICS at Adjust), Chris Babayode (Managing Director at
MMA EMEA), Arne Kirchem (Media Director D A CH & NORDICS at Unilever ), Aneta
Nowobilska (Chief Product Officer at upday for Samsung), Jan Heumüller (Managing
Director DACH at Ogury), Sebastian Grebasch (Web Specialist, Lead Gen at Google)
13:30-14:00 EN Workshop 3
Born to be Digital: Marketing to Gen Z
14:40-15:10 EN Workshop 4
Wiebke Leffers (Customer Strategist at Falcon.io), Patrick Weinhold (Leitung Social Media
at ARD-aktuell | Tagesschau )
Customer Journey Optimization - Leverage
AI beyond Chatbots
13:30-14:00 DE Workshop 2
Manuel Tönz (Customer Experience Advisor SAS at SAS Institute GmbH)
Voice enabled Sampling:
Produktprobenversand erfolgreich durch 14:40-15:10 DE Workshop 5
Sprache aktivieren und umsetzen SAP Commerce for B2B: Fakten Check -
Frank Bachér (Geschäftsleiter Digitale Medien at RMS Radio Marketing Service GmbH &
Co. KG), Elmar Stein (Leiter Digital Sales at RMS Radio Marketing Service GmbH & Co. KG),
Wahr oder Falsch? Wir decken es auf!
Julika Podracki (Campaign Manager D-A-CH at Bahlsen GmbH & Co.KG ), Andreas Fuhlisch Martin Schröder (Division Manager of Sales, Marketing & Consulting at POET GmbH),
(Managing Partner at Mediaplus Hamburg GmbH & Co. KG) Christopher Knörr (Senior Vice President Sales, SAP Customer Experience at SAP), Dino
Karl (Head of Presales, SAP Customer Experience at SAP)
13:30-14:00 DE Workshop 4
14:40-15:10 EN Workshop 3
Kunden bei Kauflaune halten im E-
‘Near Me’ 360: A Game Changing New
Commerce? Mit Print-Mailings ganz einfach.
Dirk Görtz (Vice President Dialogmarketing at Deutsche Post)
Benchmark Score to Help You Convert & Win
New Customers
Paul O'Donoghue (Vice President, Solution Engineering at Uberall ), Victor Landau (Senior
14:05-14:35 DE Workshop 3
Vice President Product Management at uberall GmbH)
Antworten statt blauer Links: User Intent
erkennen und Conversion Rate durch KI 14:40-15:10 DE Workshop 2
erhöhen. Ein Use Case aus der Goodbye Schweinebauch - Eine Guideline zu
Evangelischen Kirche im Rheinland digitalen Händler und Hersteller
Tobias Dahm (Senior Vice President, Central Europe at Yext), Ralf Peter Reimann
(Internetbeauftragter at Evangelischen Kirche im Rheinland)
Kooperationen
Geesche Halper (Shopping Ads Specialist DACH at Google), Hanna Nikuradse (Shopping
Ads Specialist DACH at Google), Ingrid Hochwind (Co-op Lead Retail & Brands at Google)
14:05-14:35 EN Workshop 5
How-to Go Beyond Marketing to Deliver 14:40-15:10 DE Workshop 1
Engagement Across Every Touchpoint TCF 2.0 - Ein Monat danach
Chris O'Hara (VP, Product Marketing at Salesforce) Thomas Peruzzi (CTO at Virtual Minds AG), Jana Krahforst (Head of Legal at Usercentrics),
Achim Schlosser (CTO at European netID), Mario Gebers (Director Business Development
DACH at OpenX)
14:05-14:35 DE Workshop 2
So geht's: YouTube 15:00-15:45 EN Workshop 6
Anna Lorenz (Video Sales Lead at Google), Henning Schulte (Video Lead at Google), Imke
Michaelis (Industry Manager, Consumer Brands at Google), Steffen Hutmacher (Video
Context & the ID-Constrained Future of
Sales Lead at Google)
Digital Advertising
Derek Wise (Chief Product Officer at Oracle Data Cloud), Markus Kerken (Addressable
Director at Matterkind), Nina Haller (Managing Director of Programmatic at Accenture),
14:05-14:35 EN Workshop 4
Andreas Neu (Senior Client Partner at Oracle Data Cloud), Jessyka Polensky (Lead,
Programmatic Beyond Identity Activation Account Management - DACH, EE, Nordics at Oracle Data Cloud)
Paulina Koroschetz (Senior Account Manager, Marketplace at Xandr), Mia Sari (Manager,
Solutions Consulting at Xandr)
15:15-15:45 EN Workshop 3
How to Deliver Brilliant, Personalised
14:05-14:35 DE Workshop 1
Experiences Across Every Channel
Digitale B2B-Marktplätze heute: Schaffen Magith Noohukhan (Evangelist at Braze), Chandra Mostov (COO Center of Excellence for
wir mit Plattformen „Made in Europe“ (noch) Personalisation and Marketing Automation / COO Wunderman Nordic at Wunderman
Thompson)
die Aufholjagd?
Martina Bergmann (Vice President Digital Products and Web Solutions at Messe Frankfurt
15:15-15:45 DE Workshop 1
Exhibition GmbH), Oliver Bohl (Direktor Digitale Kanäle at KfW Bankengruppe), Ellen Kuder
(Vice President DACH at AfterPay, Arvato Financial Solutions), Alexander Knorn (Global
Head of Digital at ZF Group)
Restart Germany – Digitaler Neustart für die
deutsche Wirtschaft
Reinhard Houben (Mitglied des Bundestages / Wirtschaftspolitischer Sprecher der FDP-
Bundestagsfraktion / Beiratsmitglied der Bundesnetzagentur at FDP), Christian Rothe (Member of
the Executive Board ABUS Group (CMO) at ABUS August Bremicker Söhne KG), Irene Oksinoglu
(Head of Future Work at Otto (GmbH & Co KG)), Alexander Kiock (Vizepräsident Bundesverband
Digitale Wirtschaft (BVDW) e.V. at Gründer & Geschäftsführer | diffferent GmbH)
Koelnmesse GmbH
Page 17 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com15:15-15:45 EN Workshop 5 16:25-16:55 DE Workshop 1
Next Level B2B Commerce: Create a Transformation durch Grassroots-
Comprehensive Platform. Shift the Business Digitalisierung: Best Practices und Learnings
into the Digital World aus der Krise
Markus Linder (Vice President Sales at NETCONOMY), Anja Hiebler (Customer Director at Kai Ebert (General Manager at Fork Unstable Media), Arne Kittler (VP Product Management
NETCONOMY) at XING)
15:15-15:45 DE Workshop 4 16:25-16:55 DE Workshop 4
PR-Strategien: So schafft es Ihre Marke in Datengetriebene Optimierung von Video
die Medien Werbung für alle Screens – Basierend auf
Holger Schellkopf (Editor-in-Chief, Member of the Board at W&V), Verena Gründel (Deputy
Editor-in-Chief at W&V), Rolf Schröter (Deputy Editor-in-Chief at W&V)
emotionaler Intelligenz
Sebastian Buss (Insight & Solutions Director, DE at Unruly Media GmbH), Jens Oberbeck
(VP Commercial, DACH at Unruly Media GmbH)
15:15-15:48 DE Workshop 2
Datenstrategien und Webanalytics in der 16:25-16:55 EN Workshop 3
Privacy-First World Christmas like you’ve never seen it before!
Johannes Nolting (Google Marketing Platform Partner Manager at Google), Katharina Mick Loizou (Senior Director Intl. Product Marketing at Verizon Media), Lucy Marriott (Head
Arntzen (Data Privacy Lead, Central Europe, EMEA Go-To-Market at Google), Ilona van de of Mid Market Sales at Verizon Media)
Bildt (Solutions Lead GMP Measurement, DACH at Google)
16:25-16:55 EN Workshop 5
15:50-16:20 EN Workshop 5
Experiential Privacy: How to Embrace User
Why OOH should be part of your
Experience in Cookie Banners & CMPs
programmatic strategy Blake Brannon (Chief Technology Officer at OneTrust), Alisa Bergman (Chief Privacy
Gavin Wilson (Chief Revenue Officer at VIOOH) Officer at Adobe)
15:50-16:20 DE Workshop 1 16:25-16:55 DE Workshop 2
Female Takeover - warum die Marketing-Erfolg messen mit
Digitalwirtschaft mehr Frauen braucht Attributionsmodellen, Inkrementalitätstests
Anke Herbener (Vizepräsidentin Bundesverband Digitale Wirtschaft (BVDW) e.V. at Chief
Executive Officer | MRM//McCann), Felicitas Birkner (Head of Fujitsu Academy, Central
und Marketing Mix Modellen
Europe at Fujitsu), Robert Franken (Digital & Diversity Consultant at Robert Franken Elena Ritchie (Head of Ad Measurement, Central Europe at Google), Christina Strobel
Consulting) (Measurement & Attribution Specialist at Google), Ludwig Bruetting (Ad Effectiveness
Specialist, Central Europe at Google)
15:50-16:20 EN Workshop 4
16:40-17:25 DE Workshop 6
Bringing Online Events into the Virtual World
Google My Business ist die digitale
with ZREALITY and Top Ideas Digital
Nescho Topalov (CEO at Top Ideas Digital), Michael Neidhoefer (CEO and Co-Founder at
Eingangstür Ihres Geschäfts - und wichtiger
ZREALITY GmbH) als die physische
Sven Knierim (Country Manager DACH at Reputation.com)
15:50-16:20 DE Workshop 3
Silos aufbrechen und Synergien schaffen - 17:00-17:30 DE Workshop 5
Integrierte Kampagnen über PR, Social Die Rolle von Agenturen im Paid-Bereich in
Media & Influencer Zeiten von Smart Bidding und
Lea Manthey (Head of Marketing DACH, Benelux & CEE at Meltwater ) Bidmanagement-Tools
Marek Szabelski (Senior Online Performance Manager at HypoVereinsbank), Alexander
Ficker (Head of SEA/PPC at xpose360 GmbH), Franziska Herbert (Paid Advertising Senior
15:50-16:35 EN Workshop 6
Consultant at eology GmbH), Daniel Kral (Senior Director Global Accounts at Kenshoo)
5½ myths busted: A behind-the-scenes look
at idealo’s private affiliate network 17:00-17:30 EN Workshop 1
Andrea Springer-Ferazin (Teamlead Affiliate & Kooperationen at idealo Internet GmbH),
Siamak Haschemi (CEO at Ingenious Technologies AG)
Ringier Axel Springer: Seizing new
opportunities thanks to an advanced data-
15:50-16:20 DE Workshop 2 driven strategy
Unskippable Advertising - YouTube Spots, Jürgen Galler (CEO & Co-Founder at 1plusX), Ioana Blaut (Business Development and Sales
Director at Ring Publishing)
die Nutzer sehen wollen
Alexa Rose (Marketing Lead Creative Impact Team at Google), Julika Gohla (Video Sales
17:00-17:10 DE Workshop 3
Lead at Google), Michalina Seekamp (Unskippable Labs Lead DE at Google)
Voulez-vous verkaufen? Darum lohnt sich
Multichannel-Commerce auf französischen
Online-Marktplätzen
Marco Rieder (CEO at EXCONCEPT GmbH), Laura Kremer (Senior Account Manager at
EXCONCEPT GmbH)
Koelnmesse GmbH
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Messeplatz 1 | 50679 Köln | www.dmexco.comKoelnmesse GmbH
Page 19 / 26
Messeplatz 1 | 50679 Köln | www.dmexco.com17:00-17:30 EN Workshop 4 17:35-18:05 EN Workshop 2
Cutting through the noise: How the right How to better understand changing market
data and a clever loyalty program can help conditions in light of the new reality
you stand out Katharina Steinberg (International Growth Consultant at Google), Freddy Piard (Senior
International Growth Consultant at Google), Stefano Pigliafreddo (International Growth
Philip Nowak (Regional General Manager at Emarsys), Sascha Dexler (Co-Founder and Consultant at Google)
Managing Director at Hashtag You)
17:40-17:50 DE Workshop 3
17:00-17:30 EN Workshop 2
Consent + Coverage + Enhancements =
How to get started with Google Trends
Björn Müller (Analytical Consultant at Google)
agof
Björn Kaspring (Vorstandsvorsitzender agof e.V. at agof - Arbeitsgemeinschaft Online
Forschung e.V.)
17:10-17:20 EN Workshop 3
Digitales Brand Management 17:50-18:00 EN Workshop 3
Ilana Rolef-Heberling (Lead Strategic Marketing & Communications at PwC GmbH WPG)
Deine Mitarbeiter haben keine Definition von
Umsatz. Die Wahrheit ist, sie haben fünf (vier
17:20-17:30 DE Workshop 3
zu viel)
Bülent erklärt den digitalen Wandel Lennard Stoever (CEO at minubo GmbH)
Florian Brümmer (Head of Business Development at suchdialog AG)
18:00-18:10 EN Workshop 3
17:30-18:15 EN Workshop 6
predictive & fully automised platform play -
To Act or Not To Act: Turning Purpose Into
how to manage every online-marketplace
Action Through Brand Activism
Dino Kuckovic (Director of Community at Falcon.io ), Nils Knoop (Head of Digital at Ben &
autonomously
Jerry’s ), Logan Woods (Creative Director at Scholz & Friends ), Kaitlyn WonJung Chang Sebastian Rieder (CEO at BETAFASHION GmbH)
(Brand Innovation Lead at Accenture Interactive)
18:10-18:40 EN Workshop 4
17:30-17:40 DE Workshop 3
Why performance-based marketing is key
Suche wird zum K.I. Shopping-Assistant -
for brands in the ‘new normal’
der disruptive Wandel im Zeitalter von Ivan Doruda (VP of Sales at MGID)
Mobile und Voice.
Matthias Heimbeck (CEO at FINDOLOGIC)
18:10-18:40 EN Workshop 1
Customer Data Platforms are all around me –
17:35-18:05 DE Workshop 1
Help!
Vertrauen ist der Kompass! Der "Online- Jason Skelton (Head of Platform Alliances, EU at Acxiom UK), David Keens (Principle
Vertrauens-Kompass" weist den Weg zu Marketing Technologist at Acxiom UK), Nikul Amin (Head of Strategy and Consulting, EMEA
at Acxiom EMEA)
sicheren Umfeldern
Andrea Eckes (Geschäftsführerin at DCORE GmbH), Timo Lütten (Advertising Research
18:10-18:20 EN Workshop 3
Expert at Data & Audience Intelligence (G+J)), Kathrin Theurig (Referentin Online-
Vermarkterkreis (OVK) at Bundesverband Digitale Wirtschaft (BVDW) e.V.)
How AI is transforming access to studio
quality video
17:35-18:05 EN Workshop 5
Natalie Monbiot (Head of Business Strategy at HourOne)
How to create a consistent and efficient
content strategy worldwide while saving 18:10-18:40 EN Workshop 2
costs Grow with Microsoft: Intelligent retail
Paul Herman (Vice President Product Marketing at Sprinklr)
solutions.
Sean O'Connor (Marketing Director at Microsoft Advertising)
17:35-18:05 EN Workshop 4
Successfully integrating WhatsApp in your 18:10-18:40 EN Workshop 5
customer service tech stack Standing out against the rest: Compete
Johannes Schneider (Product Manager at Facelift)
Digitally with Episerver
Julian Dawkins (Head of Product Marketing, Europe at Episerver GmbH)
Koelnmesse GmbH
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