Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.

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Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
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Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
Apple & the University of Illinois -
iTunes U: Tips for Getting Started

Bill Duff     Rich Wolf           Ed Glaser           Munindra Khaund
Apple, Inc.   U. of Illinois at   U. of Illinois at   U. of Illinois at
              Chicago             Urbana/Champaign    Springfield
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
What is Podcasting?
•   A combination of the words iPod
    and broadcasting
•   A way for people to be able to
    selectively subscribe to audio or
    video content over the internet
•   This content is then automatically
    delivered via the internet and
    captured by a “podcatcher” or a
    “content aggregator” such as
    iTunes
•   Optionally, sync this content to a
    mobile device, like an iPod, for use
    on the go
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
Apple Provides the Complete Content Solution

 Simplified Creation   Broad Distribution   Mobile Access
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
Planning for capturing classroom content
-!What type(s) of content do you want to capture from the
classroom?!

- What level of post production work do you anticipate with
the content prior to publishing?

-!How much will faculty be asked to do to facilitate capture
and what, if any, in class assistance will be provided?!

-! What is the scale planned for capturing classroom content
and the timeframe for implementation?
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
Podcast Producer
Automated podcast capture, encoding, and delivery
Audio/Video recording

                                 Podcast Producer

                        Upload                      Delivery
     FPO. Need
     real client
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
iTunes U
Click. Sync. Learn.

        iTunesStore
      iTunes   U      iTunes   iPod
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
iTunes U
A free service providing easy access to university content
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
iTunes U in the iTunes Store - now 41 institutions
Copyright Bill Duff, Rich Wolf, Ed Glaser & Munindra Khaund 2008.
iTunes U Support
•   iTunes U Support Site
    – Documentation, sample
      code
    – Discussion Forums
    – Marketing kit
•   iTunes U Community
    – Woolamaloo from UIC
    – Blackboard building blocks
•   30 day site activation
    process
•   Apple Professional Services
    options
Technical Set-up -
Rich Wolf, U. of Illinois at Chicago
Our experience
…in the days when the Admin Guide had only three
chapters…
•   We went through the iTunes U application process just like everyone
    else…
•   Apple sends us our iTunes U strings—we’re in!
•   The question…now what?
•   Okay, we figure out how to get into iTunes U by running the Perl
    sample script…but this is going to be trickier than we thought
https://deimos.apple.com/WebObjects/Core.woa/Browse/uic.edu
SECRETSTRINGWITH32CHARACTERSINIT
Administrator@urn:mace:itunesu.com:sites:uic.edu
abc123

https://deimos.apple.com/WebObjects/Core.woa/Browse/
uic.edu/?credentials=Administrator%40urn%3Amace
%3Aitunesu.com%3Asites%3Amyuniversity.edu&identity=
%22Richard+Wolf%22+%3Crichwolf%40uic.edu%3E+%28richwolf%29+
%5B42641%5D&time=1182202341&signature=5e747ea6bc24ba2433fe7
e8910fef2cfc66d74bfa7b80d3b6aff98f24f1f26ee
Don’t panic!
It’s not hard once you get the basics down
•   The Admin Guide gives generalized advice—it probably won’t apply
    exactly to you
•   Start simple—iTunes U gives you lots of ways to grow—iterate the
    details
•   Think “roles” and “credentials”, not “users”
•   Add an “Instructor” and “Student” role and you’ve got a great start
•   iTunes U can work with any scripting language, web server—pick what
    works best in your infrastructure
How UIC works…
We’re all about the simplicity
•   OS X Server is the portal web server. Leopard, Apache 2.0
•   Active Directory is used to authenticate (OS X Server is bound to AD)
•   OS X dscl queries AD, gets us a yes/no answer on users/passwords
•   Assign credentials by doing a local database lookup—someday we can
    go more elaborate, but for now we use a basic set of credentials,
    “Student”, “Instructor”, “TA”, etc.
•   Pass credentials to Apple
Beyond the basics…
Stuff the manual assumes you know…
•   Java, C, or a scripting language
•   URI, URL, and URN composition
    – URI escapes
    – What a MACE URN is
•   How an HTTP POST works
•   XPath and XQuery
•   XMLSchema
Whom to hire?
Okay, you’re hiring the person who’s going to do this, who
will that be?
•   Someone who can be a web server admin—who feels comfortable
    doing web admin work
•   Specifically, someone who can handle CGI scripting on your web server.
•   Someone who understands your authentication mechanism
•   It may be you need someone with course management system coding
    skills (someone who feels comfortable configuring and installing
    Blackboard building blocks, say)
Site Organization -
Ed Glaser, U. of Illinois at Urbana/Champaign
Illinois on iTunes U
iTunes U at Illinois started very small.
•   Run by one department in LAS
•   Just one class

The decision was made to implement iTunes U across
campus
•   CITES Educational Technologies took over the service

We’re currently in our pilot phase, gearing up for production
Organizing Your Site
•   Decide early!
•   Organization consists of welcome pages, tables, courses, and tabs
•   You have two levels of welcome pages
Organizing Your Site continued...
•   Once you start creating courses, you have limited ability to reorganize.
•   How are you organizing?
    – By class? Department? Semester?
    – Most importantly, how will your users be looking for content?
•   Keep it simple.
Gathering Existing Content
•   Contact departments who may already have audio/video content or
    podcasts on…
    – Your university website (Public Affairs, Individual Colleges)
    – iTunes, but not iTunes U
    – Learning management systems (Blackboard, Moodle, etc.)

•   Should content be public or private?
    – Public content is ready to go immediately without the need for
      rosters.
    – Public content can be used to generate more interest.
Rollout Strategy
•   Build Momentum!
    – Use your pre-existing public content.
•   Create an iTunes U Working Group.
    – Committee of stakeholders throughout campus
    – Faculty, staff, public affairs, even students
    – Broader perspective
    – Can start creating content immediately
•   Consider a community-based approach.
    – Support and documentation created via a community of users (i.e.
      working group)
    – Wikis, Drupal
Marketing to Users On and Off Campus
•   Use the content you’ve built as a showcase
•   Get the word out via:
    – Campus newspaper
    – Faculty newsletters – print & email
    – Alumni newsletters – print & email
•   Organize faculty demos
•   Register to be listed on the iTunes U portal
•   Get students interested!
    – If they want it, instructors will use it.
•   Never underestimate the power of knickknacks.
    – Items like pens can keep the URL in constant view & get passed around
Content Production & Workflow -
Munindra Khaund, U. of Illinois at Springfield
iTunes U at UIS: Timeline
•   June 2005: Apple releases iTunes 4.9

•   August 2005:
    UIS releases three podcasts

•   June 2006:
    iTunes U approval

•   January 2007:
    UIS on iTunes U launch
iTunes U at UIS: Workflow

            Faculty
                           Faculty and ITS     Faculty
          develops an
                           discuss process   refines idea
             idea

                            ITS Process

                               Upload         Students
         Faculty reviews
                               podcast         access
            podcast
                                              podcast
iTunes U at UIS: Production & Support
PRODUCTION
•   Software - GarageBand and Audacity
•   Recording - Recording studio
•   Intellectual Property - Guidelines and Policies

SUPPORT
•   ITS - Comprehensive production support
•   Department Staff - First-level support
•   Peer-to-peer - Faculty and staff
iTunes U at UIS: Dissemination
•   Teaching and Learning - faculty and students
      –   Courses, Instructional Support and Training
•   Marketing - enrollment and recruiting
      –   Student’s Speak, UIS Faculty Spotlight, Sports Update
•   Fund Raising - development and alumni
      –   What’s New on the UIS Website
•   Disseminating - to staff and community
      –   Chancellor’s Chat, ITS Workshops, WUIS, What’s OnStage

    [Faculty showcase, Technology Day, Press, Blogs and RSS, WWW]
Summary
iTunes U for your institution is only 4 steps away

1. Appoint a person or team to manage the project.

2. Create and implement a user authentication script.

3. Design and build your iTunes U site.

4. Encourage faculty and staff to gather or create content, then
post it to the site.
Q&A
For More Information
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