Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Corporate Plan Refresh 2021/22
Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Front cover image: The regeneration of Station Street, Burton upon Trent.

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Contents
Introduction ............................................................................................................................................................................................................................................................... 4

Our Corporate Priorities ............................................................................................................................................................................................................................................. 5

Highlights from 2020/21 ............................................................................................................................................................................................................................................. 6
    Leader of the Council.......................................................................................................................................................................................................................................................... 6
    Environment & Housing ..................................................................................................................................................................................................................................................... 7
    Leisure, Amenities & Tourism ............................................................................................................................................................................................................................................. 9
    Regeneration & Planning Policy ....................................................................................................................................................................................................................................... 12
    Community & Regulatory Services ................................................................................................................................................................................................................................... 13

Performance & Risk Management ............................................................................................................................................................................................................................ 17

Objectives for 2021/22 ............................................................................................................................................................................................................................................. 19
    Leader of the Council........................................................................................................................................................................................................................................................ 19
    Environment & Housing ................................................................................................................................................................................................................................................... 22
    Leisure, Amenities & Tourism ........................................................................................................................................................................................................................................... 23
    Regeneration & Planning Policy ....................................................................................................................................................................................................................................... 26
    Community & Regulatory Services ................................................................................................................................................................................................................................... 29

Performance Targets for 2021/22 ............................................................................................................................................................................................................................. 32
    Value for Money Council .................................................................................................................................................................................................................................................. 32
    Community Regeneration ................................................................................................................................................................................................................................................ 45
    Environment and Health & Wellbeing .............................................................................................................................................................................................................................. 51

Financial Summary ................................................................................................................................................................................................................................................... 55

Contact Us ................................................................................................................................................................................................................................................................ 57
Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Introduction

Welcome to the 2021/22 edition of East Staffordshire Borough Council’s Corporate Plan.
The Corporate Plan sets out the way in          In the light of responding to the challenge of   working with partner organisations and the
which the Council will deliver, develop and     Covid-19, the Council has once again             local community.
improve its services over the next 12           agreed a budget which continues to build
months and plays an important role in           on the savings made in the past financial        The Corporate Plan for 2021/22 sets the
ensuring that our strategic objectives are      year to help ensure it has a firm and stable     context for the Council’s plans that will
achieved for the people of East                 financial footing for the medium term future.    benefit local people, provide value for
Staffordshire. We hope that this Plan shows                                                      money, and support our communities.
our residents, partners and staff where the     Several exciting schemes are underway
Council is heading during 2021/22 and           which will transform Burton, including the
beyond. The plan forms the foundation for       public realm improvements to Station
operational service planning and staff          Street and the Washlands Enhancement
appraisals.                                     project, and further possibilities are being
                                                agreed with Government and partners as
The Plan reviews the highlights from the        part of the Stronger Towns Fund. A new
past 12 months during a difficult year in the   masterplan for Uttoxeter is underway with
face of the pandemic, and details how the       further consultation brought forward. All of
Council intends to continue to deliver its      these developments deliver public value as
                                                                                                     Cllr Duncan         Andy O’Brien,
corporate priorities over the forthcoming       we move away from the restrictions of
year:                                           Covid-19.                                            Goodfellow,        Chief Executive
                                                                                                    Leader of the
   Value for Money Council                     Mindful of the potential impact of climate
                                                                                                       Council
                                                change, we have introduced an action plan
   Community Regeneration
                                                to ensure ESBC makes positive changes to
   Environment and Health & Wellbeing          help reduce carbon emissions not only
                                                through its own services but also by

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Our Corporate Priorities
    East Staffordshire Borough Council has
    three Corporate Priorities.

    These are underpinned by a number of                       Value for Money
    objectives for 2021/22 that the Council
    aims to deliver in order to achieve them,
                                                                        Council
    which are detailed later in this
    Corporate Plan.

                                                Community
                                                Regeneration

                                                            Environment and
                                                          Health & Wellbeing

.

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Council’s ability to secure Value for Money. We       Improved Resilience Planning
Highlights from 2020/21                            played   a    proactive     role   responding   to    We undertook a review of the available Rest

Leader of the Council                              Government finance consultations and met all          Centre locations for use in the event of a major
                                                   the deadlines regarding expenditure and income        incident and played a key role in the countywide

Continued to Improve our Financial                 analysis required by Government as a result of        Local Resilience Forum, particularly with the

Resilience                                         the pandemic. We also set the MTFS for                impacts from the February 2020 floods, Brexit

We continued to improve financial management       2021/22 in line with new funding arrangements.        implications   and    the   Covid-19   Strategic

activities within the Council, making sure that                                                          Coordinating Group.

proper arrangements are in place to ensure         Remaining a Value for Money Council

continued value for money and financial            through Corporate Projects, initiatives and

resilience and for this year we ensured            Procurement

compliance with the HMRC’s VAT digitalisation      Corporate support was provided to strategic

requirements. We have started to review            projects and initiatives within other areas of the

compliance   against   the    CIPFA    Financial   Council, including the direct management of the

Management Code of Practice. We undertook a        Leisure Operating Contract and significant

comprehensive procurement exercise covering        support to the Town Centre Regeneration

the   Council’s   Insurance   activities   which   Programme. Support was also provided to the           SMARTER, Safer Digitised Services
delivered an annual saving of just under £50K      SMARTER Waste Review, the refuse collection,          The Council has continued to build on its
p.a. Despite the added complexities related to     street cleaning and corporate facilities vehicle      successful ‘Digital’ achievements to date and
the pandemic, we met the ever challenging          procurement and the grounds maintenance               refreshed the Digital Strategy, with the three
deadlines for the preparation and audit of the     contract renewal. The Council’s Procurement           distinct themes of Digital Council, Digital
Council’s Statement of Accounts, and although      Strategy was also transformed into a Corporate        Services   and   Digital    Enablement,   which
55% of councils didn’t, we were still able to      Procurement       Policy,      which     identified   maintains a focus on the delivery of value for
achieve the approval by the revised statutory      responsibilities, preferred approaches and when       money services. We also embedded the new
deadline. We also achieved unqualified opinions    and where to seek professional advice.                Local Land and Property Gazetteer software.
from Grant Thornton on the Statement of
Accounts as well as their assessment on the
Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
The    Council    ensured      that    its    security   Legal and Assets                                           reorganisation within the Waste Management
arrangements       continued     to     meet      the    Work continued to ensure that corporate                    and Street Cleaning area and implementing the
requirements of the Public Services Network              projects receive the appropriate levels of legal           new BARTEC Street Cleaning Module which will
(PSN) and we commenced the roll-out of our               support.      The     Council’s       assets   portfolio   provide a higher level of service management
hardware refresh.                                        continued to be well-managed, by carrying out              information.
                                                         works to industrial units to maintain and improve
The Council also explored opportunities for              conditions.                                                We    concluded    the   strategic   procurement
income     generation    and    shared       services,                                                              exercise for the replacement of our refuse
particularly within ICT, and started providing
                                                         Environment & Housing                                      collection and street cleaning vehicles to take
strategic support to Oadby and Wigston                                                                              effect from when the current contract expires in
Borough Council in order to assist them develop          SMARTER Waste                                              October 2021. It is pleasing to note that were
a new ICT strategy and their operational                                                                            able to acquire some electric vehicles as part of
management approach.                                                                                                this procurement exercise which has enabled
                                                                                                                    the Council to meet some of its Climate Change
Human Resources                                                                                                     Action Plan commitments ahead of schedule.
The Council has continued to monitor staffing                                                                       We also commenced work on the Council’s Dry
availability   through   ongoing      and     detailed                                                              Recycling Service and Garden Waste contracts
analysis of short term sickness absence, to                                                                         which expire in March 2022.
ensure staffing resource is optimised.
                                                                                                                    Delivered Excellent SMARTER Services
Payments Team                                            We continued to work through the SMARTER                   We continued to deliver effective and efficient
The    Council    has    continued      to    support    Waste       and     SMARTER       Street       Cleaning    services across Revenues, Benefits and
businesses and supply chains by continuing to            initiatives, producing update reports to Cabinet           Customer Contacts. We had to quickly respond
promptly pay its Creditors following receipt of an       as well as analysing other service delivery                to the Coronavirus pandemic and had to deal
invoice, providing an element of stability during        options, developing the case for sharing                   with an unprecedented amount of grants and
this time of economic uncertainty.                       services,         conducting      a       management       reliefs that were announced by three different

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
Government departments and then handed                               Paying £273,000 in Test and Trace Support      reviewed our court costs as well as updated our
over to the Council to administer.                                    Payments to 546 successful applicants; 420     Recovery and Write-Off Policies.
                                                                      under the main scheme and 126 under the
This included:                                                        discretionary scheme.                          Tackling Rough Sleeping
   Awarding          £20,527,525.83          worth          of                                                      We have successfully implemented the
    Expanded Retail Discount Relief to 828                                                                           ‘Everyone In’ programme, which involves
    businesses                                                                                                       protecting rough sleepers by ensuring they
   Awarding £255,335.42 worth of Nursery                                                                            have access to the facilities that enable them to
    Discount Relief to 21 Nurseries                                                                                  adhere to public health guidance on hygiene or
   Paying a total of £1,200,000 in Local                                                                            isolation. This programme has been in place in
    Authority     Discretionary      Grants          to    120                                                       one form or another for most of the year, with
    businesses;                                                                                                      the majority of recipients departing into settled
   Issuing 1,981 Small Business and Retail,                                                                         accommodation. This measure, in conjunction
    Hospitality       &    Leisure     grants        totalling                                                       with the existing Housing First Project,
    £23,320,000 to local ratepayers;                                                                                 Navigator service, and the new Home4Me

   Paying      out       £6,093,192.66         in        Local                                                      Project, have enabled us to secure

    Restrictions Support Grant schemes to 667                                                                        resettlement for some of the most entrenched

    applicants.                                                                                                      and marginalised individuals. As a result, rough
                                                                  Of course, this was carried out whilst the teams   sleeping in the borough continues its
   Paying      out       £47,684.00     in     Additional
                                                                  were continuing to carry out the normal range of   impressive decline, with a figure of zero
    Restrictions Grants
                                                                  Council services, such as the billing and          recorded at the annual rough sleeper count in
   Paying out £56,000 in Christmas Support
                                                                  administration of Council Tax and Business         2020.
    Payments to 56 local pubs
                                                                  Rates throughout the Borough as well as the
   Paying a total of £562,813.60 in Council Tax
                                                                  administration of Housing Benefits, and in         For those rough sleepers who reside in shared
    Hardship Fund payments to 3,323 working
                                                                  addition to these we went live with the new        supported accommodation a recently launched
    age Council Tax Reduction claimants;
                                                                  Business Rates Rate Relief Policy and also         project provides a stepping stone towards
                                                                                                                     independent accommodation, offering self-

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
contained ‘Stage 2’ accommodation with low         Partnership decided not to proceed with the        use this year. Consideration will be given as to
level support. The six properties acquired under   promotional activity intended for this year, but   what additional measures may be appropriate
this capital project are to be made available to   this may be revisited in the coming year.          where particular homes remain empty in the
rough sleepers for the next 30 years.                                                                 coming year and progress will be reported
                                                   A revised Housing Strategy                         during the year.
Better Services to Support Homelessness            A new Housing Strategy has been adopted for
We have navigated the changing landscape of        the period of 2021-2025; the strategy promotes
                                                                                                      Leisure, Amenities & Tourism
housing law during the pandemic, and               housing supply, bringing more empty homes
wherever possible made use of the additional       back into use, maximising housing options for      Leisure Services Contract Management
time to resolve housing issues and prevent         people on a low income and securing suitable
homelessness. We have continued to                 housing for people with vulnerabilities. It was
proactively improve our service through a          agreed that this would be subject to an annual
series of initiatives such as maximising the       review.
utilisation of self-contained temporary
accommodation for homeless applicants and          The East Staffordshire Housing Register is now
reducing the void turnaround to an average of      accessed online following a new contract with
six working days. We also ensured that the         our delivery partner, Trent and Dove Housing.
average time from appointment to an initial        Applicants to the Housing Register are now         This year the Council continued to monitor the
decision for homeless applicants was below the     benefiting from the ability to make and update     performance of the Leisure Operator, Everyone
3 day target.                                      their applications from home at a time to suit     Active, and reported on a quarterly basis through
                                                   them, as well as reduced processing times for      the Leisure Services Partnership Board and the
The Burton and East Staffs Homeless                applicants to become active on the Housing         relevant Council committees. The Covid-19
Partnership remains strong, with the               Register.                                          pandemic has had a significant impact on the
collaborative working achieved through the                                                            operation of the leisure facilities during 2020/21,
Partnership arrangements being key to the          The empty homes service commissioned from          with three national ‘lockdowns’ from March 20th
success of the ‘Everyone In’ programme and         Grafton UK has performed well, and achieved        to July 25th, November 4th to December 2nd
the overall reduction in rough sleeping. The       its targets for bringing empty homes back into     and from December 31st 2020 onwards.

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Corporate Plan Refresh 2021/22 - East Staffordshire Borough ...
During the year, the Council undertook a number     promote services and events from within the           Throughout the year the Council has also
of benchmarking exercise activities. These          Leisure, Amenities and Tourism portfolio, in          continued to work in conjunction with a range of
included establishing a forum of Staffordshire      spite of the impact of the Covid-19 pandemic. In      partner organisations and businesses to raise
authorities that have outsourced their leisure      addition, the marketing function has supported a      the profile of local services.
facilities, reviewing LG Futures finance data and   number of other Council departments, including
engaging with the Active Lives survey focussing     Waste       Management       and      Regeneration.   Open Spaces
on sport and leisure services. This work has        Campaigns implemented during 2020/21 have             The impact of Covid-19 has affected a number
been key to understanding how leisure facilities    included:                                             of the targets set for the Open Spaces team
have performed during the Covid-19 pandemic         •       Seasonal Brewhouse programmes                 during 2020/21. Both the ‘In Bloom’ and ‘Park’s
and has been key to supporting the delivery of      •       Be Your Own Boss, Market Hall                 Green Flag Award’ schemes were suspended as
the Leisure Operating Contract.                     •       Litter – Carry it in, Carry it out            a direct result of the pandemic. However,
                                                    •       High Street Re-opening                        following a photographic submission of the work
Works to replace the Artificial Turf Pitch at       •       Stay Local, business support campaign         that the team had continued to deliver in the
Shobnall Leisure Complex were due to take           •       Recycle it Right, Waste Management            midst of this challenging period, the Heart of
place during 2019-20 but were postponed as a                                                              England in Bloom Committee awarded the
consequence     of   the   Covid-19   pandemic.                                                           Council with a “What Have You Done This Year
Consultants have been appointed and tender                                                                To Make You Feel Proud” certificate in
documents have been collated. The work to                                                                 recognition of this work and effort.
complete the project and install the new surface
will take place between April and September                                                               In recognition of the important and prominent
2021.                                                                                                     role our open spaces play across the Borough,
                                                                                                          a 10 year Parks Development Plan has been
Marketing                                                                                                 developed and approved this year. This plan has
Over the past 12 months, the Council has                                                                  a focus on community health, sustainability and
achieved its target of completing over 85% of its                                                         climate change and includes activities such as
marketing objectives, outlined in the annual                                                              tree planting, tree management and volunteer
marketing plans, with officers working hard to                                                            recruitment. A key element of the plan is the

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efficient operational delivery that enables green   ensuring that it is reflective of the organisational   Markets
spaces to be clean, tidy and free of vandalism.     learning garnered over the life of the current         The impact of the Covid-19 pandemic has meant
                                                    contract and is set up to succeed during the           that the Market Hall, as a non-essential trading
                                                    forthcoming decade.                                    environment, has had to close during the periods
                                                                                                           of lockdown throughout the year. Only those
                                                    Facilities and Health & Safety                         traders   providing   takeaway catering     were
                                                    The Council operates a diverse range of                permitted to trade during these periods. When
                                                    buildings of various ages and size that consume        trading was permitted, the Market Hall was set
                                                    gas, electricity and water. A review has been          up to be Covid compliant with appropriate one-
                                                    completed that has examined the usage and              way systems, face mask wearing and limited use
                                                    costs of these types of energy and considers the       of the central floor space. The Market Hall staff
                                                    feasibility of alternative energy sources. The         also played their part in supporting the Council’s
                                                    review recommends that an energy efficiency            effort to provide Covid Marshals in and around
                                                    study is carried out on each building to identify      Burton town centre.
                                                    potential enhancements to reduce costs.

                                                    Cemetery
                                                    During 2020, work to assess the identified
October 2021 will see the Council’s Grounds         allotment land adjacent to the Stapenhill
Maintenance contract expire with the current        cemetery for conversion to burial ground
provider. This contract, one of the largest         commenced. Consultants undertook a number
operated by the Council, defines the standard for   of    exploratory     investigations     (Tier    1
parks and open spaces across the Borough. As        investigations) and these were subsequently
a result, the Open Spaces Team have worked          approved by the Environment Agency. More
throughout the year in collaboration with the       detailed ground work inspections will now
Council’s Procurement Team to prepare the new       progress as we move into the new financial year.
tender   and     specification   documentation,

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The Markets team fulfilled their target to remain   national consultation and also informed Elected        policy, which has not indicated that there is an
an Association of Public Service Excellence         Members of new Planning legislation and local          urgent or essential need to update the policies in
(APSE) member and to use this opportunity to        and national developments through a series of          the immediate short term.
understand how other Market Halls have fared        targeted briefings.
during this unprecedented period.                                                                          Regeneration
                                                    New and Refreshed Planning Policies
Tourism                                             We published the Authority Monitoring Report,
East Staffordshire has a number of advantages       the Brownfield Register and the Infrastructure
and attractions as a tourist destination. In        Funding Statement as legislatively required. We
October 2020, a Tourism Plan was approved by        also revised and republished our Statement of
Cabinet. This plan was developed to highlight       Community Involvement, we finalised and
the strengths of East Staffordshire as an           adopted the Brewery Building Conversion
emerging tourist destination and the plan set out   Design Guidance SPD and we also revised and
the ongoing actions that will be taken to achieve   adopted the Car Parking SPD.                           During 2020/21, the Council continued to
this.                                                                                                      progress its partnership working with the Burton
                                                    Monitoring Local Plan Performance                      upon Trent Town Deal Board, chaired by Ben

Regeneration & Planning                             We carried out an in-depth review of the               Robinson MBE, to create a Town Investment
                                                    Council’s Local Plan to examine how it was
Policy                                                                                                     Plan that was submitted to Government on 11th
                                                    performing. The conclusions were that the              December 2020. The plan is being assessed by
Continued to Work Smarter in Planning               Council has maintained a strong 5 year land            Government during early in 2021.
We maintained top quartile performance and          supply position and performed well at appeal;

continued to improve our overall planning           the policies in the existing Plan are still relevant   Alongside the Towns Fund work, the Council
processes with new procedures and practices.        and robust; housing delivery performance has           has taken forward the first phase of the
We also introduced improvements and new             been effective and there is still a good supply of     Washlands Enhancement Project, laying the
ways of working and evaluated the benefits of an    sites to be delivered. A thorough review of all        foundations for improvements to be delivered
integrated   document    management      system     policies in the plan has been undertaken in            during 2021/22, utilising £1m of external
within the Planning section. We responded to        terms of delivery and compliance with national         funding. Adjacent the Washlands, the Enterprise

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team has worked closely with Jessups to
                                                   Community & Regulatory                               Improvements to the Hackney Carriage and
support them in submitting a new mixed used
                                                   Services                                             Private Hire Service
planning application for Bargates to delivery                                                           The     Council      implemented     a    series      of
uses that includes a full application for          Review of the Council’s CCTV Provision               improvements for the Hackney Carriage and
residential and office units and an outline        During 2021 the contract for the monitoring and      Private Hire Trade during 2020/21. These
application for uses that could include hotel,     maintenance of the Council’s CCTV is due for         included:
apartments,     and     public     houses/drink    renewal. Following a review of the existing
establishments. This application is currently      CCTV arrangements and a report on CCTV               •   A review of the Taxi ranks within in the
being reviewed by the Local Planning Authority.    provision brought forward by the Scrutiny (Audit         Borough was been completed in both Burton
                                                   and   Value   for   Money    Council    Services)        and Uttoxeter. The County Council, as the
In October 2020, the Station Street regeneration   Committee, a revised approach to the delivery of         Highway Authority, has been consulted to
project completed (pictured on the front cover),   CCTV has been developed. This work will come             establish if the suggested proposals were
which completely transformed the look and          forward from April 2021.                                 suitable to be carried forward. This work will
function of the pedestrianised area of Burton                                                               be concluded in 2021/22. A review of the
town centre. From this, work commenced in          In addition to this review, the Enforcement Team         Hackney Carriage Tariff – a proposed new
January 2021 to deliver further public realm       also developed a Code of Practice for the use of         tariff was received from the taxi trade. A
improvements to the adjoining High Street. The     its mobile CCTV cameras. A guidance and                  report     was   subsequently     prepared for
Uttoxeter Masterplan was also approved by          process document has been completed and will             licensing committee to consider and officers
Council in December 2020, which identifies         be used by officers to ensure that correct               liaised with the meter companies to ensure
options for regenerating the town to improve its   procedures are followed when mobile CCTV is              the tariff was suitable. These proposals will
potential for economic growth and prosperity in    in operation. The document includes application          considered by Cabinet.
the future.                                        forms for authorisation to deploy the mobile
                                                   cameras and a site survey form to ensure the         •   A    revised       approach      to       delivering
                                                   location is suitable and appropriate. The team           Safeguarding training for all Private Hire and
                                                   have utilised the cameras in a number of ‘hot            Hackney Carriage Drivers was implemented
                                                   spots’ specifically in relation to fly tipping and       with the appointment of an appropriate
                                                   other forms of anti-social behaviour.                    training    provider.   All    existing     drivers,

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operators and new applicants will be able to          for criminal searches. The Licensing team        Cemetery to support the Council’s Covid related
    access the training in a “virtual classroom.” It      are now able to access some results within       efforts. The team also led the Covid Marshal
    is proposed that all the licence holders will         24 hours, which will help to improve             deployment from early November in support of
    undertake the training by the end of 2021.            processing times.                                general Covid-19 compliance measures, as well
                                                                                                           as supporting the Environmental Health team in
•   A formal Verbal Test for new applicants was        Compliance Inspections in support of                more direct compliance activities. The CCE
    introduced for a Private Hire and Hackney          Public Protection                                   team were able to begin picking up initiatives in
    Carriage Drivers Licence (this also included                                                           the second half of the year, covering a number
                                                       Ongoing partnership work took place throughout
    taxi Operators). This approach has been in                                                             of   wards    including;   Anglesey,    Shobnall,
                                                       the year in partnership with Staffordshire County
    operation since the end of April 2020 and                                                              Horninglow and Eton.
                                                       Council and the Police in relation to Covid-19
    sets a level standard for all applicants to be
                                                       enforcement and compliance in high risk
    appraised.                                                                                             Selective Licensing: Review & Future
                                                       establishments.   Compliance     checking    and
                                                                                                           Designation
                                                       inspection activity has been redirected to
•   New recommendations for Medicals for
                                                                                                           Following the successful introduction of the
                                                       support the Covid-19 pandemic response and
    Private Hire and Hackney Carriage Drivers
                                                                                                           Selective Licensing Scheme pilot in a part of
                                                       covered such activities as; tracing taxi drivers
    were introduced. Officers have identified a
                                                                                                           Anglesey ward, the Council has continued to
                                                       who had tested positive and premises that have
    specific doctors surgery as an alternative
                                                                                                           monitor and evaluate the scheme completing an
                                                       been non-compliant with Covid regulations, for
    means of having a medical undertaken,
                                                                                                           annual review at the end of the first, second and
                                                       example.
    should the applicant or existing licence
                                                                                                           this, the third year of operation. Plans to expand
    holders own surgery be unable to provide a
                                                                                                           the Selective Licensing Scheme to include
                                                       Community & Civil Enforcement Initiatives
    certificate within the appropriate time period.
                                                                                                           Shobnall Street, Waterloo Street, Goodman
                                                       The impact of the Covid-19 pandemic had a
                                                                                                           Street, Branston Road and Uxbridge Street had
•   Use of the Disclosure and Barring Service          significant effect on the Community and Civil
                                                                                                           begun in January 2020 with a consultation
    (DBS) update scheme for Private Hire and           Enforcement (CCE) team during the year.
                                                                                                           exercise. However these were put on hold in
    Hackney Carriage Drivers and Operators             During the first lockdown period, some members
                                                                                                           accordance with guidance issued by the
    has    been     introduced    and     ‘UCheck’     of the team were redeployed to support other
                                                                                                           MHCLG on 28 March 2020.
    confirmed as the Councils on line provider         service areas such as Open Spaces and the

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Partnership working with Trading Standards             continuously     seek     ways     to   improve   the   risk premises such as takeaways, licensed
for Tenant Fees                                        processing times and delivery of this service.          premises and warehouses throughout the
Following the introduction of legislation to                                                                   Borough. The team has had to adapt to provide
prohibit the use of certain fees for tenants,          Climate Change & Air Quality Policy                     a seven day per week response should this be
Environmental Health has worked in partnership         In response to national and international               called upon. The team have also worked closely
with Trading Standards to target resources on a        concerns around Climate Change, the Council             with colleagues in the CCE team in gaining
case that requires further investigation along         declared a ‘Climate Emergency’ in August 2020.          feedback and intelligence on compliance issues
with the development of a draft strategy for           In   support    of    this   ‘Climate    Emergency’     from the Covid Marshal Officers. Issues relating
enforcement. This is currently on hold due to          declaration, the Council developed a wide               to Modern Slavery have been picked up in the
resources      being   focussed     on        Covid    ranging and comprehensive action plan that              course of this compliance work over the period
enforcement, however this work is set to               refocuses attention in order to tackle these wide       of the pandemic.
continue in 2021/22.                                   ranging issues. The Council’s ‘declaration’
                                                                                                               Brewhouse, Arts and Town Hall
                                                       seeks to make the Council’s operations and
Disabled Facilities Grant Review                       activities carbon neutral by 2040 and to aspire to
The Council adopted a new in-house Disabled            reach   carbon       neutrality   for   the   borough
Facilities Grant (DFG) service from 1st April          geography      as    a    whole    by    2040.    The
2018, incorporating more efficient ways of             Environmental Health team will be leading on
working to secure faster and more cost efficient       this approach, but as climate change issues
adaptations,   to   enable   residents   to     live   affect all parts of the Council’s activities, all
independently in their own home. A report on           Deputy Leader portfolios will be affected to a
DFG performance was delivered to Cabinet in            greater or lesser degree.
December 2020. Of note is the reduction in the                                                                 Once again the Covid-19 pandemic has had a
DFG process timescales from 362 days for               Modern Slavery Initiatives                              significant impact on the delivery of the service
cases handled by the previous provider in              The impact of Covid-19 during 2020/21 has               during    2020/21.     Following    government
2017/18 to 291 days for cases handled by the in-       meant the efforts of the Environmental Health           guidelines the service has had to remain closed
house DFG team in 2019/20. The DFG team                team have been focussed on working with                 to members of the public for long periods.
                                                       partners to undertake compliance checks in high         However, the team at the Brewhouse have

                                                                                                                                                          15
adapted to create a new programme online;         service up to March 2021. During closure           Covid-19 testing station and Civic Function staff
including a range of workshops and events. The    periods the Brewhouse staff were able to           have supported the dedicated testing team
Brewhouse and Arts Manager was also able to       support the Council’s Covid-19 effort ranging      ensuring the facility remains fully operational.
secure a £51k grant from the Arts Council         from contacting ‘shielding’ residents through to   This has obviously meant that the remainder of
England’s Covid Recovery Fund to support          Covid Marshal work. In November 2020, the          the Town Hall function area has been closed to
these adaptations and financial support for the   Main Hall at the Town Hall was established as a    the public.

                                                                                                                                                16
Performance & Risk Management
There may be a number of key corporate risks to the Council in delivering its objectives. Corporate risks are selected on the basis that they would
have significant impact on East Staffordshire’s ability to deliver critical services and might obstruct the Council’s agenda of continuous improvement.
The Council manages all risks through the Corporate Risk Management Strategy and the supporting framework of internal control checklists. As
well as an effective risk management framework, the Council also has business continuity and emergency planning arrangements that are regularly
reviewed and developed. Relevant senior officers maintain detailed and robust risk registers to manage the key corporate and strategic risks as
well as other risks identified.

All effective local authorities also monitor their performance in order to know how well they are doing and identify any areas for improvement. The
Corporate Plan contains the Council’s priorities, including targets for the performance indicators that are used to monitor progress towards achieving
the Council’s aims and objectives. The latest estimated Corporate Plan performance figures (at the end of Quarter 3 of the 2020/21 financial year)
are shown in Figure 1.
                                      Figure 1
                                      Quarter 3 Performance
                                                         Amber               Red
                                                          3%                 7%

                                                                                                     Green
                                                                                                      90%

The Quarter 3 forecast outturn indicates an overall budgetary surplus for the financial year of £190,000 or 1.7% against a net revenue budget of
£11,024,000. This includes substantial budgetary pressures arising from Covid-19 that have been offset by additional funding support from Central
Government. The latest available Financial Outturn figures (at the end of Quarter 3 of the 20120/21 financial year) are shown in Figure 2.
Figure 2                                          Forecast      Variation Over
                                       Annual
Quarter 3 Financial Forecast Outturn             Outturn (Q3)     / (Under)
                                       Budget
2020/21                                             £’000            £’000

Arts, Brewhouse and Functions           393          563             170

Community and Open Spaces              1,403        2,092            689

Corporate Management Team               438          444              6

Corporate and Commercial                876          836             (40)

Cultural Services – Marketing            86          68              (18)

Enterprise                              116          122              6

Environment                            3,887        4,151            264

Environmental Health                    470          505             35

Financial Services                      967         1,194            227

Housing                                 311          356             45

Human Resources and Payments           1,913        1,892            (21)

IT & Printing                           425          404             (21)

Legal Services and Assets              (434)        (334)            100

Leisure Services                        664          878             214

Licensing and Enforcement                84          77              (7)

Markets                                  15          150             135

Planning and Land Charges                46          73              27
Revenues, Benefits and Customer
                                        417         1,220            803
Contacts
Corporate Items                        (1,053)     (1,240)          (187)

Covid-19 Support from Government          -        (2,617)         (2,617)

Totals                                 11,024      10,834           (190)
Objectives for 2021/22
Leader of the Council                              the administration and returning of the whole   Review of Council Committees (Target
                                                   County wide election.                           Ref No. L17)
Successful Delivery of Elections and                                                               During 2021/22 the Council will look at
Implementation of Boundary Review                  Taking account of the final Boundary Review     identifying      any       opportunities       for
Outcomes (Target Ref No. VFM01,                    outcomes, this year the Council will also       improvement       across      its       Committee
VFM02, VFM03)                                      prepare its systems and processes for           structure. This could include considering
                                                   amended boundaries and complete the             Committee      sizes   and     functions,      the
This year the Council will continue its            necessary review of its polling places.         effectiveness of the organisation’s scrutiny
successful track record in its delivery of                                                         and overview approach or any further
electoral   services.   In   addition   to   the                                                   relevant digital opportunities.
necessary by-elections in the Borough, this
year the Council will co-ordinate the delivery                                                     Improved Resilience Planning (Target
of the Police, Fire and Crime Commissioner                                                         Ref No. VFM13)
(PFCC) elections (postponed from 2020)                                                             The Council has demonstrated over the past
with the County Council elections for                                                              year that it has in place a robust approach to
Staffordshire, in a Covid-secure manner.                                                           resilience planning and business continuity.
Furthermore, the Council will also be taking                                                       However it will be prudent to reflect on the
on the Police Area Returning Officer (PARO)                                                        challenges of the past year, including its
responsibilities for the PFCC election, which                                                      experience from the Storm Dennis flooding,
means that not only is it responsible for                                                          the   Covid-19    pandemic        and    the   EU
administering and returning our local count,                                                       withdrawal. The Council will complete a
the Council has the added responsibility for                                                       review of its emergency and business
continuity planning approach incorporating       Reference Numbers (UPRNs) which will             LGA Peer Review (Target Ref No. VFM12)
any learning from the recent response and        underpin and provide the structure for any       This year the Council will again look to work
recovery.                                        address based digital services the Council       with the Local Government Association
                                                 develops.                                        (LGA) to deliver a peer review to another
Embracing Digital Opportunities (Target                                                           council to build up to hosting one in East
Ref No. VFM04, VFM05, VFM06, VFM07)              The Council will also complete a feasibility     Staffordshire this coming year.
Following the development of the Council’s       study   investigating   the   possibility   of
new Digital Strategy in 2020, this year will     introducing a mechanism for residents to         Continue to Develop Effective
see the Council implementing a number of         register for an online customer account, in      Communications (Target Ref No. VFM08,
important aspects from the Strategy to take      order for information from different services    VFM09, VFM10, VFM11)
forward a range of digital opportunities. In     and systems to be managed in one place.          The response to the challenges of the past
particular the Council will establish a                                                           12 months has highlighted how effective
process for reviewing digital services. This                                                      good communications can be. This year the
process will begin by identifying an intended                                                     Council    will   review     its        PR      and
outcome, designing an appropriate process                                                         communications     approach        in   order    to
and   considering      the   technology   most                                                    develop a new Communications Strategy
suitable to deliver that outcome.                                                                 building on the successes of the past year.
                                                                                                  In addition to this, in the early part of
The   Council   will    also   maintain   Gold                                                    2021/22, the Council will also look to
Standard in the Geo-Place categorisation                                                          implement a corporate E-newsletter to allow
listing for all Local Land and Property                                                           for even more effective communication with
Gazetteer (LLPG) activities that the Council                                                      its stakeholders which it can use to promote
has control over, and implement the first                                                         Council   services.   This    will      also     be
phase of a project utilising Unique Property                                                      complemented with a regular Leader’s Blog

                                                                                                                                                 20
and a targeted video update from a Cabinet          unqualified auditor’s opinions on this as well   maximise security. We will continue with the
Member to share relevant and important              as for Value for Money.                          Business Development Project, providing
messages.                                                                                            technical strategy and support to OWBC.
                                                    Once again, we will continue to play a
Continue to Improve our Financial                   proactive role responding to Government
Resilience (Target Ref No. VFM18,                   finance consultations, particularly around
VFM19, VFM20, VFM21, VFM22)                         the proposed changes to Business Rates
We will continue to proactively improve             and funding reforms and will brief elected
financial management activities within the          members on the implications for the Council.
Council,    making       sure      that    proper   We will monitor the financial impact of the
arrangements are in place to ensure                 Covid-19 Pandemic and any associated
                                                                                                     Investigate Cloud Services (Target Ref
continued value for money and financial             Government support, ensuring we complete
                                                                                                     No. VFM14)
resilience, and providing sound financial           the necessary Government returns and
                                                                                                     We will carry out a review of Cloud
advice to key corporate projects, initiatives       finally we will set the MTFS for 2022/23 in
                                                                                                     services/applications to see where and if
and decision making. We will update the             line with new funding arrangements.
                                                                                                     cost savings, security improvements or
Council’s Contract Procedure Rules and
                                                                                                     further efficiencies can be gained from
Financial     Regulations          once       the   ICT Business Support and Refresh
                                                                                                     remote hosting.
government’s review of public procurement,          (Target Ref No. VFM15, VFM16)
which is currently underway, has been               We will complete the desktop hardware
                                                                                                     Human     Resources     (Target    Ref   No.
completed. We will continue to ensure that          renewal and carry out a number of server
                                                                                                     VFM23)
the work that we carry out is done in time to       renewals as well as ensuring we keep all
                                                                                                     The Council will continue to monitor staffing
meet the deadlines for the preparation, audit       business systems current. We will also carry
                                                                                                     availability through ongoing and detailed
and approval of the Council’s Statement of          out any cyber essential changes to PSN
Accounts,   we    will    strive    to    achieve   within the required timescales in order to

                                                                                                                                              21
analysis of short term sickness absence, to              the quality and quantity of recyclate we collect   will include a new contract for the treatment of
ensure staffing resource is optimised.                   throughout the borough.                            the garden waste that we collect, a collaborative
                                                                                                            procurement exercise to provide a new contract
                                                                                                            for the processing of the dry recycling material
Payments Team (Target Ref No. VFM24)
                                                                                                            that we collect, and to support the dry recycling
The    Council     will       continue   to   support
                                                                                                            processing we will require a new waste transfer
businesses by promptly paying its Creditors
                                                                                                            station contract. Building on the previous year’s
following receipt of an invoice.
                                                                                                            activities we will go live with the new vehicle
                                                                                                            contracts in order to ensure as smooth a transfer
Environment & Housing                                                                                       as possible, as well as installing the new electric
                                                                                                            charging points for the smaller electric fleet.
SMARTER Waste Management (Target Ref
No. VFM58, VFM59, VFM62, EHB07, EHB08,                                                                      Housing Strategy Initiatives (Target Ref No.
EHB09)                                                                                                      EHB10, EHB11, EHB12)
We will continue to identify the most effective          SMARTER Street Cleaning (Target Ref No.
                                                                                                            We will review our Housing Strategy and refresh
way to deliver services and continue to progress         VFM60, VFM61, EHB06)
                                                                                                            the Housing Allocations Policy to facilitate
the   potential   for     a    shared    service   and   We will start to realise the benefits from the
                                                                                                            improvements in the delivery of the Housing
complement the activity with a revised project           implementation of the Street Cleaning software
                                                                                                            Register Service. The refresh will need to
plan and regular project updates.             We will    and develop a new policy with new procedures
                                                                                                            provide a balanced approach to prioritising
continue     to    respond         to    Government      for how we organise resources around litter
                                                                                                            housing need, taking into account changes that
consultations on the Waste & Resources                   collection, bins and street cleaning.
                                                                                                            have been observed since the current policy was
Strategy and consider impacts of any suggested                                                              adopted in 2018, as well as streamlining the
changes in Government policy. We will build on           Strategic procurement (Target Ref No.
                                                                                                            assessment of applications where possible to
the Scrutiny (CREHWB) Committee review and               VFM55, VFM56, VFM57)
                                                                                                            maximise the benefits of delivering the service
embark on a series of regular communication              This year will be a particularly busy year with
                                                                                                            digitally.
and education campaigns in order to improve              some significant procurement activities. These

                                                                                                                                                         22
We will continue to support enforcement activity        the Rough Sleeper Initiative Year Four to             the   evaluation   of   automation     within   the
where appropriate in respect of targeted Empty          maximise interventions that are available.            Revenues and Benefits IT systems and carry out
Homes. The current escalating approach to                                                                     a review of the operations of our Customer
tackling empty homes may need to go further in          Deliver Excellent SMARTER Services                    Service Centres.
specific cases that are proving intractable; in         (VFM42, VFM43, VFM44, VFM45, VFM46,
each case the evidence will be considered by            VFM47, VFM48, VFM49, VFM50, VFM51,
                                                                                                              Leisure, Amenities & Tourism
Cabinet for a decision on invoking relevant legal       VFM52, VFM53, VFM54)
powers.                                                 We will continue to deliver effective and efficient   Open Spaces (Target Ref No. VFM27, EHB01,
                                                        services   across    Revenues,     Benefits   and     EHB02, EHB03, EHB04)
Continue to Deliver Better Services to                  Customer Contacts, maximising income through          October 2021 will see the Council’s Grounds
Support Homelessness & Tackle Rough                     collection rates, reducing former years’ arrears      Maintenance contract expire with the current
Sleeping (Target Ref No. VFM63, EHB13,                  and continuing to increase the collection of          provider. This contract, one of the largest
EHB14)                                                  overpaid Housing Benefit. We will undertake a         operated by the Council, defines the standard for
We will continue to ensure that the average time        comprehensive review of the Local Council Tax         parks and open spaces across the Borough. The
from an appointment to an initial homelessness          Reduction Scheme to identify any fundamental          Open Spaces Team will continue to work with
decision is a maximum of 3 days. We will initiate       necessary changes which could be made to              the Council’s Procurement Team to prepare the
a project which maximises our use of S106               improve the scheme. We will implement the new         new tender and specification documentation,
commuted sums to improve the pathways out of            Recovery and Write-Off Policy changes. In             ensuring that it is reflective of the organisational
supported accommodation, as well as further             terms of SMARTER Working we will also                 learning garnered over the life of the current
exploring   opportunities     to     secure    Social   support the Corporate Digital Strategy through        contract and is fit for purpose in the forthcoming
Landlord    registration    for    voluntary   sector                                                         decade.
supported accommodation providers. We will
also maintain optimal utilisation of self-contained                                                           Subject to judging taking place this year, the
temporary     accommodation          for   homeless                                                           Council’s Open Spaces team will work towards
applicants, as well as proactively engage with                                                                achieving a minimum of 2 gold awards at ‘In
                                                                                                              Bloom’. Entries will be submitted for Burton,

                                                                                                                                                              23
Winshill and Uttoxeter. In addition, the team will   a Year 1 progress report on the Tourism                   effectively monitoring the intended outcomes for
look to increase the scores for parks entered into   Strategy during the forthcoming year.              This   residents and users of the Council’s sport and
‘It’s Your Neighbourhood Awards’ (again subject      activity will need to take account of the post            leisure services.
to judging taking place). The forthcoming year       Covid-19 environment and will include activities
will also be the time to commence planning in        such as identifying mutual opportunities to
preparation for the Queen’s Jubilee in 2022.         promote and co-promote events that support
                                                     local, as well as creating a marketing plan that
Supporting the work being undertaken on ‘In          will enable targeted communications.
Bloom’ and in our parks, the team will also look
to provide a Year 1 update on the Parks              Leisure Services Contract Management
Development Plan, identifying the activities and     (Target Ref No. VFM25, VFM26, CR06, CR07,
developments that will have taken place to           EHB04, EHB05)
improve our open spaces.                             The past year has been challenging for the
                                                     sports and leisure industry, and the Council will
Cemetery (Target Ref No. CR05)                       continue to work closely with its Leisure
Following up on the successful, initial ground       Operator, Everyone Active, as they work through
work    investigations   on   the   expansion   of   and recover from the impacts of the Covid-19
                                                                                                               The Artificial Turf Pitch at Shobnall Leisure
Stapenhill Cemetery, the Cemetery team will          pandemic.        The   Council    will   monitor    the
                                                                                                               Complex is nearing the end of its life, so in 2021
work with the appointed consultants to carry out     performance of the contract and will again report
                                                                                                               the Council will be working with contractors to
further groundwork investigations (“Tier 2”), with   on this on a quarterly basis, including aspects
                                                                                                               replace this Council asset. This project will be
a view to progressing the development of the         relating to Covid-19 recovery, through the
                                                                                                               undertaken using Section 106 funding secured
site.                                                Leisure Services Partnership Board and the
                                                                                                               for use at Shobnall Leisure Complex, and will
                                                     relevant Council committees. The Council will
                                                                                                               ensure a fit for purpose all-weather playing
Tourism (Target Ref No. VFM28)                       continue    to    develop   its    relationship    with
                                                                                                               surface continues to be available which is used
Following the approval of the Tourism Plan by        Everyone Active, while ensuring compliance
Cabinet in 2020/21, officers will seek to provide    with the Leisure Operating Contract and

                                                                                                                                                           24
primarily for hockey as well as other outdoor           with volunteer support or assisting with local         the Council’s strategic approach to Health and
team sports.                                            events associated with the Games.                      Activity for 2022/23 and beyond.

The Council will this year continue to work with        There is a longstanding aspiration from within         Marketing (Target Ref No. VFM29, VFM30,
its partners and stakeholders in the delivery and       the area to facilitate a Sports Hub at the             VFM31)
development of relevant sports and leisure              Uttoxeter Quarry site. The Council will continue       The marketing function will continue to work on
opportunities in the area. Building on the              to provide support to the key partners in this         improving the marketing and communications of
successes of previous years’ events, the Council        project, the County Council and Staffordshire          key   council   services   through   a   planned
will investigate opportunities to develop the           FA, and seek updates on the progression of this        approach, developing specific marketing plans
‘National Play Day’ experience in partnership           project from these partners. To facilitate the         for each service area. These plans will include a
with Everyone Active. The ‘National Play Day’ is        pass-porting of any forthcoming S106 monies to         range of objectives, of which 85% should be
a campaign that highlights the importance of            the relevant stakeholders, the Council will            completed in 2021/22.
play in children’s lives, and looking to expand         request six-monthly updates from these partners
this event would bring even more opportunities          to encourage progress.                                 In conjunction with other council departments, a
for local children to be active.                                                                               range of awareness campaigns and events will
                                                        This year the Council will undertake a review of       be delivered to engage local residents and
In 2022 the Commonwealth Games is to be held            Health & Activity strategy and delivery in the         businesses and promote East Staffordshire and
within the region, with this international event        Borough. This review will consider a range of          council and partner services. The success of
being hosted in Birmingham. The Council will            elements including the new Sport England               these campaigns and events will be reported to
continue to work with the organisers of the             Strategy, the emerging Together Active Strategy        Members     through     quarterly    performance
Games and local partners to explore any                 and the strategies of our Leisure Operator,            reports.
opportunities that may arise from this event            Everyone Active. This will allow the Council to
being held in the locality, and support the             position itself effectively within the local leisure
delivery    of    identified       activities   where   landscape and to direct strategic health and
appropriate. This could include supporting              activity delivery in the area through its delivery
communications campaigns, looking at assisting          partners. This review will provide the basis for

                                                                                                                                                          25
The Market Hall (Target Ref No. CR01, CR02,         The   Market    Hall   will     remain   an   APSE    Streamlining the Section 106 Process
CR03, CR04)                                         Performance Networks member to continually            (Target Ref No. VFM40, VFM41)
                                                    benchmark and monitor best practice within            We will prepare a guide which will set out the
                                                    Markets, especially in the light of the post Covid-   approach to prioritising S106 contributions
                                                    19 recovery period.                                   where there is limited viability. In addition we will
                                                                                                          also investigate whether a monitoring fee could

                                                    Regeneration & Planning                               be sought for S106. This will help ensure S106

                                                    Policy                                                funds are spent on services and enhancements
                                                                                                          which are most needed first.

                                                    SMARTER Planning improvements (Target
                                                    Ref No. VFM32, VFM33, VFM34, VFM35)                   New and Refreshed Planning Policies &
The Market Hall team will continue to support its
                                                    We will continue to deliver excellent services        Technical Guidance (Target Ref No. CR12,
Market Hall Traders during the post-Covid
                                                    and maintain top quartile performance. We will        CR27, CR28)
recovery period and the outcome of the Stronger
                                                    build on the previous year’s investigation into a     We will develop a Tourism Technical Guide
Towns bid. Targeted events and campaigns that
                                                    document management             system and work       which will provide consistency and guidance for
raise the profile of the Market Hall during the
                                                    towards the migration of the Planning M3              applicants, elected members and Planners.
forthcoming year will be undertaken. We will
                                                    System to the Assure platform. We will also look      Biodiversity loss is a global problem and so we
continue to showcase the Market Hall as a
                                                    into making improvements to online mapping by         will also provide guidance on how we will strive
unique, exciting events space and will seek to
                                                    replacing the current system to meet website          to achieve biodiversity net gains when assessing
hold a number of commercial events in the
                                                    standards, accessibility guidelines and provide       applications. In addition to this, we will also look
forthcoming year. This programme will also
                                                    more reliable data retrieval. We will continue to     to develop a Local Sustainable Development
include an enhanced Christmas offer to increase
                                                    inform Elected Members of new Planning                (Climate Change) SPD which will include
footfall to the town centre and Market Place area
                                                    legislation, our Planning Enforcement activities      guidance on a number of topical areas.
of Burton upon Trent during this annual peak
                                                    and local and national developments through a
period.
                                                    series of targeted briefings.

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