Costa Rica - OECD iLibrary

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Costa Rica - OECD iLibrary
II. PARTNER COUNTRY PROFILES – COSTA RICA

                                            Costa Rica

Tourism in the economy
            Tourism makes a significant contribution to the Costa Rican economy. In 2016, there
        were 3.1 million inbound arrivals, of which 2.9 million were overnight visitors. Foreign
        exchange due to tourism as a proportion of the country’s GDP, stood at 6.4%, while tourism
        accounted for 46% of the services exports and around 37% of total exports.
            The tourism sector is expected to grow at an average of 6% over the period 2017-2021.
        Over the same period, the International Monetary Fund estimates that the Costa Rican
        economy as a whole will grow at an average of 3.9% per year.
             By far the largest source market for overnight visitors in 2016 was the United States
        (42.2%), followed by central America (24.8%), Europe (14.9%), and Canada (6.4%). The wide
        range of activities available has had a positive impact on the average length of stay, which
        is expected to remain between 11 and 13 nights. In 2016 there were 35.4 million nights
        spent in all means of accommodation, a rise of nearly 60% since 2010.
            In 2016, the tourism sector generated 149 000 direct jobs, representing 7.2% of total
        employment. When considering direct and indirect jobs, this figure is estimated to reach
        450 000, or 28% of total employment.

Tourism governance and funding
             The Costa Rican Tourism Board (Instituto Costarricense de Turismo – ICT) is responsible
        for tourism policy in Costa Rica and is mandated by law to promote Costa Rica as a tourism
        destination, to foster the construction of tourist infrastructure and to monitor the quality
        of the visitor experience.
             A coordination body for the tourism sector, chaired by the Minister of Tourism, brings
        together a wide range of institutions. These include the Costa Rican Tourism Board; the
        Ministry of Economy, Industry and Commerce; the Ministry of Health, the Ministry of
        Transport; Ministry of Environment and Energy; Ministry of Culture, Interior Ministry;
        Costa Rican Institute of Ports of the Pacific; Board of the Atlantic Port Administration;
        National Institute of Learning; National Institute of Housing and Urbanism, National
        Institute of Aqueducts and Sewers; National Institute of Electricity; National Geographic
        Institute; and the National Institute of Rural Development.
            There are no institutions at the regional or local level with direct responsibilities for
        tourism. However, ICT maintains close co-operation with local government, notably
        through a specific mandate regarding management of the cantons.
            The ICT budget for 2016 was approximately USD 69 million, including the cost of
        construction of a new Convention Centre. Tax revenues provide 97.6% of the funding, while

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II.   PARTNER COUNTRY PROFILES – COSTA RICA

          the remaining 2.4% comes from interest on investments, concessions and property rentals,
          and other minor non-tax income. Tax revenues come from two sources:
          ●   A flat rate entry tax of USD 15, which must be paid by any person who enters the country
              with a ticket purchased abroad. This contributes 55.5% of the total budget (Law No. 8694),
          ●   A 5% tax on tickets sold in Costa Rica for any kind of international travel (Law No. 1917)
              and a 5% tax on tickets where the route originates in Costa Rica (Law No. 8694),
              contributing 25% and 17.1% to the total budget respectively.

                                     Costa Rica: Organisational chart of tourism bodies

                                                               Costa Rican Tourism Board
                                                                  (Board of Directors)
      Touristic Pole Papagayo Gulf

 Interagency Commission of Marinas and                            Executive President
             Touristic Docks                                     (Ministry of Tourism)

    Regulatory Tourism Commission                                  General Manager

                                                          Marketing and                                       Tourism
                                         Administrative     Promotion           Tourism Planning           Management
                                                                                                                             Regional Offices
                                           Finance        (Research and         and Development            (Certification,
                                                            Evaluation)                                  Tourism Services)

Source: OECD, adapted from the Ministry of Tourism, 2018.

Tourism policies and programmes
               A number of issues and challenges are shaping tourism priorities in Costa Rica,
          including the need to:
          ●   Strengthen and develop new programs to promote differentiation, required to secure
              competitive advantage,
          ●   Foster participation of more companies and services with the aim of enhancing the
              authenticity of the tourist experience,
          ●   Innovate and add new products targeting high demand market segments,
          ●   Improve the overall safety of tourists,
          ●   Prevent tourist saturation,
          ●   Improve the quality of services offered,
          ●   Invest in infrastructure and equipment,
          ●   Increase investment in marketing,
          ●   Develop a regulatory policy framework for the sector,
          ●   Help small-business owners to develop more efficient commercial management strategies.
               Tourism policy, in line with the overall development path of Costa Rica and the
          Sustainable Development Goals, is built around three axes: sustainability, innovation and
          inclusion. These axes underpin the Tourism Development Plan prepared by ICT in 2017,
          Plan de Desarrollo turístico de Costa Rica 2017-2021.

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II. PARTNER COUNTRY PROFILES – COSTA RICA

              In pursuit of sustainability, the Plan seeks to:
        ●   Guarantee efficient use of environmental resources,
        ●   Preserve the socio-cultural authenticity of host communities, cultural heritage and
            traditional values and promote a fair co-existence between tourism companies and host
            communities,
        ●   Guarantee a high level of satisfaction among tourists based on authentic experiences,
            while raising awareness on the issue of sustainability.
              In pursuit of innovation, the Plan seeks to:
        ●   Guarantee long-term viable economic operations, with a fair distribution of benefits
            among the stakeholders,
        ●   Support and strengthen SMEs,
        ●   Promote establishment of companies throughout the national territory.
              In pursuit of inclusion, the Plan seeks to:
        ●   Ensure that communities benefit from the positive social and environmental benefits
            arising from the tourist industry,
        ●   Invest in human capital development and the professionalization of the sector,
        ●   Foster inclusion, equal opportunities, partnerships and entrepreneurships at the local level.
             The primary objective is that the tourism sector in Costa Rica continues to be the main
        driver of the economy, promoting a model that is sustainable, innovative and inclusive. To
        achieve this objective, the Tourism Development Plan 2017-2021 aims to:
        ●   Promote even distribution of demand throughout the territory, maintaining an average
            length of stay between 11 and 13 nights,
        ●   Achieve 6% growth in international arrivals, which translates into 3.9 million arrivals by
            2021,
        ●   Position Costa Rica as a differentiated sustainable tourist destination, in segments of
            high perceived value and niches with high potential,
        ●   Improve the competitiveness and organizational capacity of SMEs.
            Launched in 2016, a new Social Progress Index (SPI) is being used as a tool to monitor
        tourism’s contribution to sustainable development. The SPI allows Costa Rica to measure
        the well-being of people in tourist destinations, serving as an indicator to better promote
        and establish public-private partnerships, and to foster social progress and inclusive and
        sustainable economic growth (Box 1.22).

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Statistical profile

                         Table 1. Costa Rica: Domestic, inbound and outbound tourism
                                                         2012       2013                2014          2015          2016
 TOURISM FLOWS, THOUSAND
   Domestic tourism
      Total domestic trips                                   ..         ..                 ..             ..            ..
        Overnight visitors (tourists)                        ..         ..                 ..             ..            ..
        Same-day visitors (excursionists)                    ..         ..                 ..             ..            ..
      Nights in all types of accommodation                   ..         ..                 ..             ..            ..
        Hotels and similar establishments                    ..         ..                 ..             ..            ..
        Specialised establishments                           ..         ..                 ..             ..            ..
        Other collective establishments                      ..         ..                 ..             ..            ..
        Private accommodation                                ..         ..                 ..             ..            ..
   Inbound tourism
      Total international arrivals                       2 542      2 641               2 760         2 660         3 118
        Overnight visitors (tourists)                    2 343      2 428               2 527         2 660         2 925
        Same-day visitors (excursionists)                  199        213                 233             ..          193
      Top markets
            United States                                  921        929              997            1 077         1 233
            Central America                                721        736              717              709           725
            Europe                                         285        301              370              393           435
            Canada                                         152        160              173              176           188
            South America                                  136        164              138              156           181
      Nights in all types of accommodation              27 181 e   28 164 e         31 333 e         30 061 e      35 394 e
        Hotels and similar establishments                    ..         ..               ..               ..            ..
        Specialised establishments                           ..         ..               ..               ..            ..
        Other collective establishments                      ..         ..               ..               ..            ..
        Private accommodation                                ..         ..               ..               ..            ..
   Outbound tourism
      Total international departures                        ..         ..                  ..             ..            ..
        Overnight visitors (tourists)                     773        790                 798            919         1 036
        Same-day visitors (excursionists)                   ..         ..                  ..             ..            ..
      Top destinations
            ..                                               ..         ..                 ..             ..            ..
            ..                                               ..         ..                 ..             ..            ..
            ..                                               ..         ..                 ..             ..            ..
            ..                                               ..         ..                 ..             ..            ..
            ..                                               ..         ..                 ..             ..            ..
 TOURISM RECEIPTS AND EXPENDITURE, MILLION USD
   Inbound tourism
      Total international receipts                       2 773      3 171               3 137         3 388         3 879
        International travel receipts                    2 529      2 928               2 996         3 267         3 879
        International passenger transport receipts         244        243                 141           122             ..
   Outbound tourism
      Total international expenditure                     647        649                 657           903            809
        International travel expenditure                  422        425                 450           690            809
        International passenger transport expenditure     225        224                 207           213              ..
.. Not available; e Estimated value
Source: OECD Tourism Statistics (Database).

                                                                              1 2 http://dx.doi.org/10.1787/888933641754

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II. PARTNER COUNTRY PROFILES – COSTA RICA

                              Table 2. Costa Rica: Enterprises and employment in tourism
                                                          Number of
                                                                                               Number of persons employed
                                                        establishments
                                                             2015          2012       2013               2014           2015          2016
 Total                                                           ..      130 438    150 552            147 925        153 168       149 301
   Tourism industries                                       3 402 e      106 747    124 794            121 528        125 835       122 658
       Accommodation services for visitors                       ..            ..         ..                 ..             ..            ..
          Hotels and similar establishments                 2 516 e       79 774     89 339             87 420         90 518        87 810
       Food and beverage serving industry                      418 e           ..         ..                 ..             ..            ..
       Passenger transport                                        ..      11 492     10 499             12 141         12 571        10 319
          Air passenger transport                                ..            ..         ..                 ..             ..            ..
          Railways passenger transport                           ..            ..         ..                 ..             ..            ..
          Road passenger transport                               ..            ..         ..                 ..             ..            ..
          Water passenger transport                             28 e           ..         ..                 ..             ..            ..
       Passenger transport supporting services                  26 e           ..         ..                 ..             ..            ..
       Transport equipment rental                               27 e           ..         ..                 ..             ..            ..
       Travel agencies and other reservation services
                                                             365 e             ..         ..                 ..              ..           ..
       industry
       Cultural industry                                        ..        15 481     24 956             21 967          22 746       24 529
       Sports and recreation industry                          22 e            ..         ..                 ..              ..           ..
       Retail trade of country-specific tourism
                                                                ..             ..         ..                 ..              ..           ..
       characteristic goods
       Other country-specific tourism industries               ..              ..         ..                 ..              ..           ..
   Other industries                                            ..         23 691     25 758             26 397          27 333       26 643
.. Not available; e Estimated value
Source: OECD Tourism Statistics (Database).

                                                                                     1 2 http://dx.doi.org/10.1787/888933641773

324                                                                                            OECD TOURISM TRENDS AND POLICIES 2018 © OECD 2018
From:
                              OECD Tourism Trends and Policies 2018

                              Access the complete publication at:
                              https://doi.org/10.1787/tour-2018-en

   Please cite this chapter as:

   OECD (2018), “Costa Rica”, in OECD Tourism Trends and Policies 2018, OECD Publishing, Paris.

   DOI: https://doi.org/10.1787/tour-2018-46-en

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