COVID-19 Vaccination Program: Business and Organisation Stakeholder Kit - Australian ...
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COVID-19 Vaccination
Program: Business and
Organisation Stakeholder Kit
Vaccines save lives. We know that vaccination is the most effective way to protect against
infectious diseases. COVID-19 has changed our lives and changed the world. The only path
we have out this pandemic – and the devastation it has caused – is by arming ourselves
against COVID-19.
The Department of Health has developed the Arm Yourself campaign to encourage
Australians to vaccinate to protect themselves, their loved ones, the people they care about,
and the wider community from COVID-19.
You can help
We need your support to help encourage the Australian public to receive their COVID-19
vaccine and booster four months after the second dose, because we’re not safe, until
we’re all safe.
Businesses and organisations will play a vital role in the success of these campaigns as an
influential and trusted voice within your communities.
This kit includes campaign key messages and links to materials including videos, radio files,
posters, social media content and images, sample website and newsletter content. Also
included is information on how businesses may offer rewards to vaccinated staff and
customers.
We encourage you to use the resources provided in this kit to help spread the message of the
importance of vaccination, encourage people to look for accurate information from trusted
sources and lead by example in promoting the vaccination program – for the benefit of
businesses and communities.
How businesses and organisations can help raise awareness
The Therapeutic Goods Administration (TGA) has implemented arrangements to facilitate the
communication of information about approved COVID-19 vaccines. These arrangements
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permit health professionals, businesses, organisations and media outlets to develop their own
materials about TGA approved COVID-19 vaccines.
The arrangements, which will be in place until the end of 2022, have given health
professionals and Australian businesses more flexibility to contribute to the national
conversation about vaccination.
Under these new arrangements, organisations can generate their own informational materials
to support COVID-19 vaccination, provided the content is consistent with Government
messaging and does not contain:
• references to specific brands of vaccines, or compare different COVID-19 vaccines
• statements that COVID-19 vaccines cannot cause harm or have no side effects
• any statement that is false or misleading
• promotion of any vaccine that has not been approved by the TGA.
You can also consider how you can use your communication network to help spread
awareness about the importance of the COVID-19 vaccination. Some examples include:
• Optus undertaking an SMS campaign to promote the vaccine rollout to customers
• Coles using its Flybuys network, covering over 6 million customers, to encourage them
to get vaccinated.
Boosters: help keep your staff and customers protected
A booster dose will make sure the protection from the first dose is even stronger and longer
lasting and should help prevent spread of the virus.
You are eligible for a COVID-19 booster dose if:
• you are 18 years and older, and
• have had your second dose of your primary dose course of COVID-19 vaccination at
least four months ago.
Spikevax (Moderna) and Comirnaty (Pfizer) are the recommended vaccines for booster doses
– regardless of what vaccine a person received for their primary course of vaccination.
Businesses and organisations are strongly encouraged to promote booster vaccinations as
more people become eligible in 2022.
Campaign key messages
• Everyone in Australia aged 5 years and over can book an appointment for a COVID-19
vaccination.
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• Booster doses are available to everyone 18 years and over who have had both doses of
their primary course of a COVID-19 vaccine at least four months ago.
• The best way to protect yourself, your loved ones, the people you care about, and the
wider community is to get vaccinated.
• A booster dose will make sure the protection from the first course is even stronger and
longer lasting, and should help prevent spread of the virus.
• Visit Australia.gov.au or call 1800 020 080 to book your primary vaccination doses or
booster.
Campaign assets
• Videos
• Audio/radio ads
• Posters
• Images
• Fact sheets
If you wish to use our COVID-19 vaccination branding here is a link to the style guide.
Signature blocks
If you wish to add campaign messaging to your business signature blocks here is a selection
of graphics you can download and add to your business or organisation emails.
EFTPOS terminal/pin pad messages
You may be able to add campaign messaging to your EFTPOS terminal/pin pad depending on
the software/hardware. To find out more, contact covidvaccinecomms@health.gov.au
Social media
In addition to the campaign social media assets, here is some sample content you can use
across your social media channels.
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Topic Post Tile
Book now Everyone in Australia aged 5 and over
can book their COVID-19 vaccine.
Find a clinic and book your
appointment by visiting:
https://www.health.gov.au/eligibility-
checker
Vaccinated [name, role] received their
leader first/second/booster vaccine at the
[location] today.
[name] is arming his/herself [personal
motivation for getting vaccinated]. (For
example, this could be for a loved one,
to bring live music back or to keep
small businesses open).
Book your appointment:
www.health.gov.au/vaccine-clinic-
finder
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Topic Post Tile
Show your Have you received your COVID-19
support vaccine? Show your support by adding
a Facebook frame to your profile
picture today.
Simply search ‘Arm Yourself’ by
Australian Government Department of
Health to find the frame.
Boosters Don't forget to get your booster dose.
A booster dose will make sure your
protection from COVID-19 is even
stronger and longer lasting
If it’s been 4 months or more since
your second COVID-19 vaccine, you're
eligible for a booster. It's free and will
continue to protect you, your loved
ones and the community against
COVID-19. Book yours today
health.gov.au/vaccine-clinic-finder
Children The COVID-19 vaccination program
under 12 for 5-11-year olds starts on 10 January
years 2022.
Vaccinating this age group will prevent
illness and help protect the broader
community.
Find a local vaccine provider and book
in for an appointment using the
Vaccine Clinic Finder. * from 15
December 2021
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Rewards programs
Did you know that Australian organisations can offer rewards to partly or fully vaccinated
people? Find out more about what you can do here.
Common questions about vaccines and addressing misinformation
You can help encourage people to rely on reputable sources of information to help make
informed choices and stay up to date on the latest news about COVID-19 vaccines.
With new COVID-19 vaccine developments happening every day, it’s normal to have
questions or concerns, and possibly feel hesitant about getting a vaccine. Our ‘Is it True?’
web page provides accurate, evidence-based answers to questions about COVID-19 vaccines.
Tailored resources
We have a range of tailored resources for you to share within your network, including:
• Information for service providers, workers and people with disability about
COVID-19 vaccines.
• Information for Aboriginal and Torres Strait Islander peoples about COVID-19
vaccines.
• COVID-19 vaccine information in your language.
• People who are pregnant or breastfeeding.
Information to support your internal communication program
Show your customers that you lead by example and encourage your employees to be
vaccinated as soon as they are able. We have a range of sample content to help you
communicate about the program with staff.
Other useful resources
You can also access a range of other useful resources to help promote COVID-19 vaccination,
including:
• Electronic direct mail template and newsletter sample content
• Explainer videos
• The latest ATAGI advice
• Case studies and people sharing reasons for vaccination
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• Information on getting vaccinated for COVID-19.
• Infographics and promotional items.
Proof of COVID-19 vaccinations
Services Australia has resources to help support your employees and customers to get proof
of their COVID-19 vaccinations.
With the easing of restrictions, we know Australians will need to access proof of their COVID-
19 vaccinations.
As a community, we all play an important role in supporting Australians. Services Australia has
online resources you can share in your workplace and with community.
There are resources for community groups, including culturally and linguistically diverse and
Indigenous communities.
Visit the Services Australia website for information and resources.
Vaccination Administration Partners Program
The Vaccine Administration Partners Program (VAPP) Panel is a whole-of-government
COVID-19 immunisation provider (IProvider) panel delivering Australia's COVID-19 vaccination
program including boosters.
Find out how to access a COVID-19 vaccine immunisation provider for your business or
organisation at the VAPP webpage.
COVID-19 information and support for business
As COVID-19 restrictions ease and businesses reopen, it's important for you to know your
rights and obligations regarding vaccinations for your workplace, customers and employees.
Find out more at:
• COVID-19 vaccinations and your business
• Coronavirus information and support for business
7Contact us
Should you need more information on COVID-19 vaccine communications, we would be more
than happy to help. Please get in touch with us at: covidvaccinecomms@health.gov.au
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