Credentials - 15 years on the pharma market - HealthWay
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Credentials – 15 years on the pharma market
Mission
Experience and Innovation
We are a multichannel healthcare We strive for excellence and feel obliged
communications company based in Warsaw, to maintain the highest standards within
Poland. Our mission: The Way for Growth healthcare communication. Based on
is to find the way for growth of our clients’ scientific research, evidence-based
products and businesses while respecting the marketing approach and proprietary
patients’ and healthcare professionals’ right methodologies our R&D team creates
to reliable information. innovative products and tools, which
enhance message perception and recall.
For the last 15 years we have executed more
than 1000 projects supporting more than
200 brands from more than 50 pharmaceutical We are part of - the world
companies, representing almost all therapeutic leading health wellness communication
areas. Our successful multichannel campaigns network.
in Poland and CEE region allowed our clients
to engage patients and HCP’s, create strong
brands and achieve their financial goals.
Full range of HealthWay services
• Analysis and consulting (strategic, marketing, medical and crisis management).
• Selection and verification of the substantive message (search and analysis examined the selection of
messages and their medical and legal verification, comprehensive materials for visits, editors of medical
journals).
• Communication strategies and action concepts (and also comprehensive project support and outsourcing
of marketing activities).
• Multichannel campaigns (including social media and WOMM activities, and content management of
websites).
• Interactive marketing solutions (interactive presentations on PC and iPad, e-detailing, e-compliance,
websites, Closed Loop Marketing, multimedia kiosks, registers).
• Creative concepts and their adaptations (advertising campaigns: television, radio, Internet, outdoor, visual
identification, POS, gadgets, non-standard forms of promotion).
• Training (doctors, pharmacists, nurses in the form of traditional and e-learning).
• Events service (exhibition and conference stands, supervision and coordination).
Core Competiences MULTICHANNEL CAMPAIGNS STRATEGY AND ANALYTICS DIGITAL SOLUTIONS > launching/relaunching campaigns > medical and marketing analyses > apps > switching to OTC campaigns > marketing research > CLM presentations > educational campaigns > market segmentations > video mailings, videocasts, webcasts > POS campaigns > positioning strategies > web development > DTC and social campaigns > multichannel strategic workshops > communities building CREATIVE CONCEPTS CME/ECME EVENTS > branding > medical content > stage design > creative concepts and adaptations > e-learning > boots > advertisements > webinars > kiosks and quizzes > medical copywriting > workshops and trainings > games > detailing ideas > periodicals > engaging activities
HealthWay - member of The Bloc Partners The Bloc Partners is the largest global network of independent health wellness communication companies, providing multichannel, multi-stakeholder services to global and local clients worldwide. HealthWay is a member of The Bloc Partners. They policy is to accept exclusively those companies which are recognized as leaders of the local market thanks to their experience, position and standards. As a part of The Bloc Partners, Healthway will be able to provide it’s clients with expertise on various markets and ensure the best service on a global scale. The Mission of The Bloc Partners is HELPING CLIENTS GET UNSTUCK. With The Bloc Partners as your global network, nothing is an obstacle. Everything is an opportunity. We are movers, not spectators, dedicated to helping our clients get unstuck. Locally and globally, The Bloc Partners builds brands and relationships that move the business needle and move customers to action.
Who is our team
STRATEGISTS MEDICAL ADVISORS
CONTENT CONSULTANTS CREATIVE TEAM
(with medical background)
SPECIALISTS
SOFTWARE
TRAINERS
DEVELOPERS
How we work on the projects - our differentiators
Analitical phase Control phase
Strategic Medical analysis Strategy Conception testing Strategic, Implementation
Brief among the target medical and legal and evaluation
analysis and selection and creation
of channels conception groups verification
We support leading companies…
…and leading brands
How to find yourself in the changing world?
MOB-detailing A simple solution in difficult times
Help the Representatives
keep in touch with the target
MOB-detailing is a platform
for presenting content on-line
in place of traditional visit
It will allow you to maintain contact with doctors,
despite the lack of possibility of personal meetings
Ready to use
– you can have it today!MOB-detailing – why it’s worth
Fast
Easy "ready to use" solution, short
there’s no need to time of reformatting materials
install any or developing new ones;
application on the Materials organized according
Representative's side Client’s needs
or the doctor's side;
web-based solution
Cheap
low implementation costs,
attractive user fee
Simply&Secure
just 3 steps to send
an information from
a phone, tablet or
computer; Efficiently
access protected by monitoring the activity of the
personal login and Representative and the
password doctorPersonalization of the message - selection of
information individually for each doctor
Logged: John Smith
from: Lorem ipsum dolor
For the all
doctors,
thank you!
Detailing Product XXX and
possible
interactions with
recording antimalarials
Interactions
Informations
important for doctorsMOB-detailing – details We don’t use a database owned by the client. The contacts remain in the Representatives' phones and computers. The key advantage of MOB-detailing is simplicity. Instead of training, you need just a one-page tutorial. You can attach any materials, but now it's worth to prepare those that meet the need of time: thanks / key data from the doctor's point of view. When the situation stabilizes, it will be possible to return to the promotion.
Welcome to cooperate HealthWay Sp. z o.o. ul. Kasprowicza 47 01-836 Warszawa +48 22 468 03 87 www.healthway.pl
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