The efficient & user-friendly golf afterwork - Pep'ss Golf Cup

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The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
The efficient & user-friendly golf afterwork
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
“PLAYING 18 HOLES IN
MORE THAN 5 HOURS IS
OVER AND IS BEING
REPLACED BY FASTER AND
M O R E U S E R - F R I E N D LY
FORMULAS…”

                                   5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
INTRODUCTION
Which concept offers a series of friendly meetings after working hours ?
Launched in 2016, "Pep'ss Golf Cup" is the only "Golf-afterwork"
concept that has seduced the minds of Brussels' young dynamic
executives!

"Most young players play in their own clubs and never have the
opportunity to meet other guys of the same age. Through Pep'ss, these
meetings are now possible and make them happy" explains the
organisator.

Like the "Apéros leagues" in hockey, the organizers want to position
themselves as a "Golf-Afterwork" event. Animations, sports, festivity,
dynamism, networking and conviviality are the driving forces of this
young and ambitious concept.

                                                       5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
COMPANY OVERVIEW
FOUNDED IN 2018

Kick Up is a specialist sports marketing & events agency
delivering integrated services and solutions to sport businesses,
brands & clubs.

Kick Up is a professional organisation led by experienced people
with a deep understanding of the world of sport.
Our services cover all aspects of sports marketing,
communications & events.

We are specifically designed to deliver effective, targeted
exposure for our clients, whatever their objectives.
Kick Up stands out by creating his own projects where companies
can associate theIr images

        5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
Respect All, Fear None.

          5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
FORMAT

24 teams /190 players                           1 hosting club                                     7 rounds
    24 teams of 8 players                       1 hosting club in Brussels                     5 qualifying rounds
                                                                                                 & finals rounds

                      Match play / 9 holes                               Live scoring
                            4 players rounds                          Team Manager manages their
                            & 2 finals Rounds                                Team online

                                                         5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
OUR GOALS

CONVIVIALITY                   NETWORKING                                      FUN                 FLEXIBILITY
Time to switch off & enjoy !   A perfect combination between           A great mix between sport     No wasted time !
                                       work & leisure                         & afterwork           Join, play & enjoy !

                                                               5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
SCHEDULE

ROUND 1   ROUND 2   ROUND 3   ROUND 4      ROUND 5   1/2 FINALS   FINALS

WED       WED       WED       WED          WED        WED         WED
 06       13         20        27           03         10         17
MAY       MAY       MAY       MAY          June       June        June

          7 ROUNDS IN 1 HOSTING
                 CLUB
                              5TH EDITION 2020
The efficient & user-friendly golf afterwork - Pep'ss Golf Cup
TYPICAL PEP’SS
                             JOURNEY

     5.30            SHOTGUN START !             9.00               AFTERWORK          11.00
                    Be focus on your game !                        & NETWORKING
      pm                                          pm                                    pm

    HELLO !                                   END OF GAME                           GOODNIGHT !
                          7.00 pm                                    9.00 pm
Time to warm up !                                                                 See you next week !

                                                5TH EDITION 2020
OUR VENUE
                         SURROUNDING BRUSSELS

                    Pep'ss Golf Cup is born in 2016 at Golf Club
                                   7 Fontaines.

                   This club offers the best facilities and perfectly
                              situated around Brussels.

                           His is officially the Headquarter
                                 of Pep'ss Golf Cup !

5TH EDITION 2020
DIGITAL IMPACT
DIGITALIZATION IS THE FUTURE !

Our players are connected people. Digitalization is part of
our event. Our target is looking for something modern & fast.

Since 2018, Team Managers can update and manage their
teams through a specific Management area.

Players can consult directly the scores and ranking on
www.pepssgolf.be.

                                                         5TH EDITION 2020
DIGITAL IMPACT
WAMP - No more scorecards and wasted time !

WAMP - We Are Match Play is the new generation app
launched by Thomas Pieters in 2018 and official partner of
the BKO.

Download WAMP and invite your friends to be part of a
great match play experience ! Trough WAMP, players can
check their stats and manage their following clashes !

                                                             5TH EDITION 2020
CHARITY

                            THE OCEAN CLEANUP

                   Pep’ss supports the largest cleanup in history !

5TH EDITION 2020
MEDIA
                                             OUR RETURN IN THE MEDIA
                            Pep’ss has several media partners that offers a significant visibility.

MEMBERS ONLY - March 2018      TRENDS TENDANCES - May 2018             MEMBERS ONLY - JULY 2019       7F MAGAZINE - JULY 2019

                                                             5TH EDITION 2020
MEDIA
                        OUR RETURN IN THE SOCIAL MEDIA
Pep’ss operates principally on Facebook & Instagram. A corporate identity and a strategic
                    media planning is scheduled for each publication

                                         5TH EDITION 2020
OUR PACKAGES
   MORE THAN SPONSORING

          5TH EDITION 2020
TITLE PARTNER                                      A «Main Partner» will benefit from impressive national coverage from may
                                                   to june, numerous promotional opportunities in addition to a large
MASSIVE EXPOSURE !                                 selection of advantages throughout the tournament.

    TITLE                                                    RIGHTS
    Association between the company and                      The right to use the Tournament name in any
    “Pep’ss Golf Cup presented by …”                         marketing campaign.

    DIGITAL BRANDING                                         ON COURSE BRANDING
    In APP logo placement                                    Logo on tee-box of Hole 1.
    Logo on all forms of digital communication.              Logo on putting green in front of the Club House.           WEBSITE & SOCIAL MEDIA
    Advertising on screens of Club House.                    Logo on 3 mobile displays.                                  Logo on the website: www.pepssgolf.be
                                                                                                                         Link to Partner’s website.
                                                                                                                         Logo in the «Partners» row.
    OFF COURSE BRANDING                                      MARKETING & PRESS                                           Publications on the official Facebook Page & Instagram.
    Background Logo for Prize Giving Ceremony &              Marketing campaign about one of your product.
    Welcome.                                                 Visibility on all mediums : online, external and printed.
    Possibility to add your own communication mediums.       The Partner will be included in the strategic global        HOSPITALITY
                                                             marketing of the Tournament.                                8 invitations for the closing “Walking Dinner”.
                                                             Press book and clippings with our media partners.

                                                                                                                         PLAYERS
    PRINT
                                                                                                                         A team of 8 players.
    Logo on official Tournament layout.
    Logo on all forms of printed communication.

                                                                                                                                                          5TH EDITION 2020
IN APP LOGO PLACEMENT

Have your brand logo placed on the
competition card, reach all players who
compete in the Belgian Golf League,
Pep’ss, but also all 5000 users in the App
who navigate to the competition page and
will be able to see the Competition.

           Celebration screen add

1 Season              incl
OFFICIAL PARTNER                                   An «Official Partner» will benefit from a great coverage from may to june,
                                                   numerous promotional opportunities in addition to a large selection of
GREAT ACTIVATION OPPORTUNITIES                     advantages throughout the tournament.

     DIGITAL BRANDING                                      ON COURSE BRANDING
     Logo on all forms of digital communication.           Logo on tee-box of Hole 1.
     Advertising on screens of Club House.                 Logo on putting green in front of the Club House.
                                                           Logo on 3 mobile displays.

     OFF COURSE BRANDING                                   MARKETING & PRESS                                          HOSPITALITY
                                                                                                                      2 invitations for the closing “Walking Dinner”.
     Background Logo for Prize Giving Ceremony &           Visibility on all mediums : online, external and printed
     Welcome.                                              The Partner will be included in the strategic global
                                                           marketing of the Tournament.                               PEP’SS ACADEMY
                                                           Press book and clippings with our media partners.          Access to the « Pep’ss Academy ».
     PRINT
     Logo on official Tournament layout.
     Logo on all forms of printed communication.            WEBSITE & SOCIAL MEDIA
                                                           Logo on the website: www.pepssgolf.be
                                                           Link to Partner’s website.
     RIGHTS                                                Logo in the «Partners» row.
     The right to use the Tournament name in any           Publications on the official Facebook Page & Instagram.
     marketing campaign.

                                                                                                                                                       5TH EDITION 2020
PARTNER                                           A «Main Partner» will benefit from impressive coverage
                                                  from may to june.
PRODUCT ACTIVATION OPPORTUNITIES

     DIGITAL BRANDING                                  ON COURSE BRANDING
    Logo on all forms of digital communication.       Logo on tee-box of Hole 1.
    Advertising on screens of Club House.             Logo on putting green in front of the Club House.
                                                      Logo on 3 mobile displays.

     OFF COURSE BRANDING
    Background Logo for Prize Giving Ceremony &        MARKETING & PRESS                                         PEP’SS ACADEMY
    Welcome.                                          Visibility on all mediums : online, external and printed   Access to the « Pep’ss Academy ».
                                                      The Partner will be included in the strategic global
                                                      marketing of the Tournament.
     PRINT                                            Press book and clippings with our media partners.
    Logo on official Tournament layout.
    Logo on all forms of printed communication.
                                                       WEBSITE & SOCIAL MEDIA
                                                      Logo on the website: www.pepssgolf.be
     RIGHTS                                           Link to Partner’s website.
    The right to use the Tournament name in any       Logo in the «Partners» row.
    marketing campaign.                               Publications on the official Facebook Page & Instagram.

                                                                                                                                              5TH EDITION 2020
PEP’SS PACK                                        The « Business Pack» will benefit from impressive
                                                   coverage from may to june.
A GREAT OPPORTUNITY TO INVITE
YOUR NETWORk

    PLAYERS                                          WEBSITE & SOCIAL MEDIA
                                                     Logo on the website: www.pepssgolf.be.
    A team of 8 players.

     DIGITAL BRANDING                                PEP’SS ACADEMY
    Logo of your team on the “live leaderboard”.     Access to the « Pep’ss Academy ».

    RIGHTS
    The right to use the Tournament name in any
    marketing campaign.

                                                                                                       5TH EDITION 2020
MORE DIGITAL
OPPORTUNITIES…

      5TH EDITION 2020
1. CELEBRATION SCREEN VIDEO
 Have your brand video played together
 with a text message on the App’s
 celebration screen.

 Every time someone posts a winning
 match, you can treat the winner of that
 match to your brand video/image.

 People get rewarded for their win and
 brands get the exposure they need at the
 best time possible - when the player is still
 high on endorphins.

 A win/win/win for, WAMP, your brand and
 the user.

 Be aware: your brand message needs to
 give extra value to the winner.

             Celebration screen add

  1 Season                            2 500 €    Example: Duvel buys every
                                                 winner a Duvel for 2 months.
Beglian Golf league       Inbox

2. ADVERTISE IN THE                                      Compose

AUTOMATED EMAILS                                  Inbox (1)                                                       Mar 03 (3 days a

                                                  Starred

                                                  Sent Mail

All players will be getting automated emails      Drafts (1)
before, after and in anticipation of their next   More
Belgian Golf League and Pep’ss match.
Wamp gives you direct access to these                    Chandler

golfers by advertising in these emails.
                                                         Monica Geller
                                                         I know

                                                         Joey Tribbiani
                                                         How you doing

           Celebration screen add

1 Season                              2 500 €

                                                                                                Mail visibility
PRICING
                             OUR DIFFERENT OFFERS | HTVA

 TITLE            OFFICIAL                          PARTNER                   Pack

                  2.850,00 €
                  Based on a one-year
    -€                 contract                             -€          1.250,00 €

To be discussed   5.000,00 €                         Product exchange

                  Based on a two-years
                        contract

                                         5TH EDITION 2020
BEHIND THE SCENE

       FRANCOIS VERHEYEN
       Founder & Organisator
       francois@kick-up.be

       CREATIVE ?                90%

OUR    FAIRWAYS HITS IN 2018 ?   6%
G.O.
       GOLF EXPERIENCE ?         95 %

       LOVE PIZZA :-)            60 %

                                        5TH EDITION 2020
OUR TEAM
              MEET OUR GREAT TEAM

FRANCOIS VERHEYEN            THIBAULT DE SAEDELEER
     Partner                         Partner

                     5TH EDITION 2020
THANKS !

   5TH EDITION 2020
www.pepssgolf.be
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