PUBLISHER MEDIA KIT - IAB Canada
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PUBLISHER MEDIA KIT
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Publisher Media Kit
The first of its kind Publisher Media Kit is Canada’s Advertising Capabilities
own comprehensive Digital Media Buying Guide, set
to demonstrate the vast scope of Publisher offerings
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available to media buyers and planners - today!
Designed as a helpful resource to enable the
exploration of new partnerships, the digestible
Buying Criteria
Publisher Media Kit combines:
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• Advertising Capabilities: AR/VR, Audio,
DOOH, Live Video, +more
Advertising Verticals
• Buying Criteria: Brand lift surveys, ads.txt
compliant, contextual targeting, +more
• Advertising Verticals: Automotive, Health,
News/Information, +more 6 Contact Us
TABLE OF CONTENTS
Along with glossary and publisher contact list, so as
to continue to inspire you with ‘what is possible’ in
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online advertising.
Glossary
JUN 1 ,2019 |2AR Experiences Digital Out Of Home TV Audience Extension
Audio
Front Page Takeover Video
ADVERTISING CAPABILITIES
Branded Content
Representation of 3rd Party Sites
Live Video
Social
VR Experiences
Custom Content Deals
Sponsorship Opportunities
Display
All logos link to company sites. JUN 1 ,2019 |3Accepts 3rd Party Ad Serving / 3rd Party Brand Survey Capabilities Inventory is available within
Validation Tags Exchange Environment
Contextual Targeting
Accepts 3rd Party Measurement
LEAN Ad Specs
Ad Fraud Compliant TAG
BUYING CAPABILITIES
French Content
Ads.txt
GEO Targeting
Behavioural Targeting
In-House Production Capabilities
All logos link to company sites. JUN 1 ,2019 |4Automotive Finance Lifestyle Retail
Maps Search
Food/Recipes
Business/Finance
Social Networking
Music
Games
ADVERTISING VERTICALS
News & Information
Education Sports
Government
Entertainment Outdoors
Health Technology
Parenting/Family
Employment Hobbies Travel
Political Advertising (Accepting)
*May or may not accept Programmatic*
Fashion/Beauty Home & Garden
Real Estate Weather
All logos link to company sites. JUN 1 ,2019 |5CONTACT US
Crucial Interactive
LinkedIn
Astral https://www.crucialinteractive.com/#contact- Rogers
Jeff Lancaster
https://www.bellmedia.ca/sales/contacts/ us https://www.rogersmedia.com/contact/
jelancaster@linkedin.com
Newad
Sing Tao Daily
Jean-Philippe Leduc
AutoTrader DailyHive Contessa Chan
jleduc@newad.com
contactus@trader.ca http://dailyhive.com/page/contact c.chan@ccue.ca
http://www.newad.com/en/contact
OUTFRONT Spotify
Digital Audio Exchange
Bell Media Abby Worthington Hans Jacob Poulson
Chris Nimigon
https://www.bellmedia.ca/contact/ abby.worthington@outfrontmedia.ca hans@spotify.com
chris.nimigon@global.com
PATTISON
Blue Ant Media Gameloft Advertising Solutions Rick Borthwick
Suite 66
Gregory Trought Matthew Valentine rborthwick@pattisonoutdoor.com
https://www.suite66.com/contact/
gregory.trought@blueantmedia.ca matthew.valentine@gameloft.com Joel Koepfler
jkoepfler@pattisononestop.com
Pelmorex Corp.
Captivate
Tami Coughlan, Teads
Dan Lachapelle The Globe and Mail
tcoughlan@pelmorex.com RJ Pauloski
dlachapelle@captivate.com http://globelink.ca/contact-us/
Jean-Paul Scalpari rj.pauloski@teads.tv
jpsclapari@pelmorex.com
Career Beacon PostMedia Verizon Digital Media Services
GroupeV Media
Charlene Willians http://www.postmediasolutions.com/about- https://www.oath.com/advertising/contact-
http://groupevmedia.ca/en/contact-us/
williams.charlene@careerbeacon.com us/ us/
CBC Canada Quebecor Vertical Scope
ICI Tou.TV
Heather Gordon Julien Lamoureux Kara Dodson
https://solutionsmedia.cbcrc.ca/Contact.aspx
heather.gordon@cbc.ca Julien.Lamoureux@quebecormedia.com kdodson@verticalscope.com
Radio Canada
CORUS Kijiji ZOOM Media
Émilie Filion
Lyna Sapijonis https://kijijiforbusiness.ca/en/solutions/ Chris Corvetti
emilie.filion@radio-canada.ca
lyna.sapijonis@corusnet.com display/#contact CCorvetti@zoommedia.com
https://solutionsmedia.cbcrc.ca/Contact.aspx
A Special note of thanks:
Publisher Council: Brandon Kirk - Rogers Media Agency Council: Derek Bhopalsingh, Wavemaker Laura Ferron, IAB Canada
Jutta Gruenewald - PostMedia Network Inc. Leanne Wong, IAB Canada (Designer)ADVERTISING CAPABILITIES
AR Experiences: Publishers that offer up the ability to Video: Publishers that offer ad space dedicated to video GEO Targeting: Publishers who offer the ability to
execute an Augmented Reality experience across (and creative content (i.e.: Instream or Outstream video ad target specific regions across and within Canada.
within) content. formats).
In-House Production Capabilities: Publishers which
Audio: Ability to buy ad insertions within audio Live Video: Publishers that offer up the ability to have keep production in-house, versus outsource the work.
content, be it: music, sports, news, entertainment, ‘live streaming’ video content.
Inventory is Available within Exchanges
business etc., in different formats (i.e.: PodCasts, Radio
VR Experiences: Publishers that offer up the ability to Environment: Publishers that offer up their ad space
Stream.)
execute a Virtual Reality experience across (and within) units within the programmatic exchange ecosystem.
Branded Content: Creation and/or distribution content.
LEAN Ad Specification: Publishers who have adopted,
of branded content integration within, and across,
and allow for: Lean, Encrypted, AdChoice Supported and
Publisher sites.
BUYING CRITERIA Non-Invasive IAB creative ad unit principles.
Custom Content Deals: White label content prepared
Accepts 3rd Party Ad Serving / 3rd Party Validation TAG: Publishers that are Verified by TAG and / or TAG
for a marketer and/or agency
Tags: Use of independent outsourced companies that Certified.
Digital Out of Home: Content whereby an ad is specialize in managing, maintaining, serving tracking and
included within Out of Home (OOH) locations whereby analyzing the results of online ad campaigns.
the displays themselves are digital in nature.
Accepts 3rd Party Measurement: Publishers which
Display: Publishers that offer up ad space dedicated to allow for a 3rd party measurement company to provide
creative ad formats that are in the form of display. insights into campaign performance.
Front Page Takeover: Ability to ‘take over’ the entire Ad Fraud Compliant: Publishers taking measures to
‘page’ or ‘section’ of a Publisher’s real estate - exclusive protect your ads from ad fruad (could include, but is not
use of publisher’s home page for a specific period of limited to, tools such as: ads.txt, TAG, etc.)
time.
Ads.txt: Publishers that have adopted and identified
Representation of 3rd Party Sites: In addition to ‘Authorized Digital Sellers’ to sell their inventory within
the sale of inventory across a Publishers owned and the programmatic ecosystem on their behalf.
operated sites, Publishers may also represent partner
sites for the sale of the partners inventory in a key Behavioural Targeting: Publishers that allow you to
market. target your audience based on behavioural segments of
interest to said target (i.e.: Gender, Household Income,
Social: Publishers who enable social amplification, Regional, Ethnicity, Habits, etc.)
GLOSSARY
via its media brands to deliver significantly enhanced
reach, drive awareness, conversions, lead generation Brand Survey Capabilities: Publishers that allow for
and optimal target-audience engagement (examples are studies that will show the impact that advertising on
amplification of content on Twitter, FB, LinkedIn, etc.) their site has, based on the lift between a control and
test group across metrics like: Brand Awareness, Affinity,
Sponsorship Opportunities: Ability for a brand Purchase Intent etc.
to sponsor, and own, an event, organization,
specific content category and/or person as part of Contextual Targeting: Publishers that allow you to
a brand integration strategy (i.e.: sports marketing target your audience based on identified content that is
opportunities.) of interest to said target through keywords of an article
and/or page.
TV Audience Extension: Ability to extend to a target
segment on broadcast. French Content: Publishers that have owned and
operated French-specific content.
JUN 1 ,2019 |7You can also read
