Thedoglovershow.co.uk - th th September 20 SEC, Glasgow
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th th September 20 SEC, Glasgow thedoglovershow.co.uk
Your Invitation
Make your mark at Scotland’s favourite Dog Show.
The Dog Lover Show 201 and attracted over dog lovers
each wee end from all over Scotland. fter the overwhelming
success of the first two years we have established he og over
Show in lasgow. An event that offers exhibitors and sponsors the
chance to promote, sell and introduce their brands to thousands of
dog owners fro across Scotland.
We boast to be Scotland's biggest '' og Show'' not due to the
nu ber of dogs but due to the volu e of visitors With visitors
daily we can assure you no other og Show in Scotland has this
guaranteed footfall. We invite you to visit Scotland's favourite dog
show to share in our success.
We look forward to working with you and your
company at our third show.
thedoglovershow.co.uk
Vistor Profile
Over the weekend of the 5th and 6th September expect up to
15,000 passionate, high-spending, dog lovers to visit The
Dog Lover Show 2020 at the Scottish Event Campus.
However wide the demographic of
visitors, they all have one thing in Important Facts
common, they all love dogs. The Dog Lover Show 2020 is largest dog
show in Scotland. It is the largest show
These A, B, C1, C2, D and E customers based on the numbers of visitors not
come from all over Scotland, with the dogs. .
largest proportion from the central belt.
5000+ visited daily in years one and two
The vast majority of the visitors are dog and we expect conitued growth in our
owners, however, there will be a select visitor numbers for 2020.
number looking to own their first dog.
Visitor research found that 86% of visitors
Visitors travelled for more than 2.5hrs to who attended loved the show, stating they
visit the show with some visitors staying would return next year!
overnight in the city. The majority of
visitors came from a 90 min catchment of Our venue, the award-winning Scottish
the SEC Glasgow. Event Campus, is the preferred venue for
The Dog Lover Show 2020.
thedoglovershow.co.uk
Marketing Campaign
The aim of The Dog Lover Show 2020 marketing campaign is
to attract thousands visitors and increase visitor numbers from previous
years. The advertising will be aimed at dog owners, dog lovers and
potential owners.
The Dog Lover Show 2020 is proud to announce The Herald and Times
are secured as Media Partners with more partnerships to be confirmed.
These valuable partnerships help maximise the shows' exposure across
Scotland through newspapers and various online platforms.
The overall campaign will use a mix of innovative and engaging forms of
media.
Newspapers & Mobile Media
Magazines Mobile Billboard Advans concentrating in Glasgow,
Edinburgh, Stirling and Central Scotland, as well as Perth,
Advertising in newspapers and Dundee and Aberdeen. Main concentration in Glasgow
their social media platforms across and the central belt for 12 weeks promotional activity.
central Scotland. The Herald and
Times are confirmed Media Partner
for 2020. More media partnerships
will be announced.
Online Advertising
The main events directory sites , The Whats On Network
Billboards and Scottish events sites. Facebook Ads and PPC ads.
Sponsored content and instagram promotions.
48 sheet roadside billboards in
Glasgow, Edinburgh, Aberdeen
and Stirling plus city centre 4 and
6 sheet sites. Plus digital billboard Ambient Media
sites across central Scotland and
the north. Glasgow Stirling and Edinburgh city centre promotions
with Adbikes and Live Billboards and leafleting in city
centre locations in the central belt.
thedoglovershow.co.uk
Marketing Campaign
Scottish Event Campus
Concourse Media Screens
Promotion of the Dog Lover Show 2020 on the
concourse screens which are live from 10am till 12pm
seven days a week, listing events at the SEC for 2020. The Show Advert
will receive thousands of impressions in the 8 months prior to show start
date.
Social Media Posters Outdoors
Ongoing social media from launch, before and 100 x 4 Sheet Posters across
during the show. Facebook Twitter and Instagram Glasgow and central belt.
campaigns. Non stop promotions on social media Roadside billboards in Glasgow
and various competitions will be running constantly Edinburgh Dundee Aberdeen.
through the various marketing mediums used.
Magazines
Email Marketing Advertisements, editorials and
features in magazines. Media
The Scottish Event Campus has over 500,000 Partner 2020 confirmed as
registered users who will be emailed The Dog Lover Edition Dog Magazine.
Show event details when the campaign is launched.
The Dog Lover Show event information will be sent
out again on various emails sent to subscribers, up
to 4 times before the show start date.
Brochures & Posters
Promotional brochures and posters will be provided
free of charge to distribute by email and for
promotional use A3, A2, A1, A0 sizes plus 4 and 6
sheet posters.
thedoglovershow.co.uk
Why Exhibit or Sponsor
Cost Effective Space
Reach a valuable Scottish marketplace at an affordable cost. All-inclusive pricing
for exhibition space with full shell scheme stand build available at £95 per metre
square. We have shell scheme stands available from as little as £285 and £380!
The all-inclusive price includes shell build scheme, carpet, lighting and one power
socket*. (NB: All prices are plus vat at 20%,) *Power is only included with stand
spaces of 6m or larger on shell scheme only. Space only stands also available for
£65 per metre square..
In 2019 we introduced smaller arcade spaces for entry at £190 plus vat . We have
created 20 arcade spaces for 2020 available for £190. Limited spaces so reserve
your space early.
Generate new business
Gain new customers on the day through exposure to thousands of dog owners and
dog lovers from your own stand.
Reach as many as 15,000 dog loving visitors from all over Scotland in one weekend.
The Dog Lover Show 2020 will increase your retail and online sales, plus grow your
customer database and increase your brand awareness through online activity.
Our show provides the perfect opportunity for your business to connect with Our visitor and exhibitor feedback from 2019.
potential customers and promote your products directly to them.
In 2018 we hosted the first consumer dog show to be held in Scotland in 10+
Earn new business from The Dog Lover Show 2020 marketing exposure through
years. Over 10,000 visted the first show and 90%+ confirmed they had a
multiple channels, such as social media, email campaigns, ambient media,
great day out and would return in 2019. In 2019 we had simialr feedback
poster sites and newspaper media.
with 86% of the dog loving visitors keen to retrun in 2020.
Geographic target specific marketing Over 65% of exhibitors from 2019 requested to rebook for 2020!
We target Scotland’s dog owners and dog lovers. throughout the nationwide Dont miss your chance to be part of the next Dog LOver Show 2020.
advertising campaign. Our extensive detailed marketing campaign ensures
excellent opportunities for sponsors and exhibitors to reach this specific
demographic in Scotland.
thedoglovershow.co.uk
Sponsor & Partner Packages
There are a variety of Sponsorship Packages available for The Dog
Lover Show 2020 starting from £1500 for partner associations.
Sponsorship and partner options, offer extensive marketing
exposure from the nationwide media campaign.
The huge success from our launch in 2018 and 2019’s show proves the value of
The Dog Lover Show to potential partners and sponsors.
2020 is set to be our biggest and best yet. will be even bigger and better than
2020!
The Dog Lover Show marketing campaign will ensure Top Level sponsors with
logos on all adverts receive maximum publicity in Scotland. 5 lucky brands will
benefit from our extensive marketing campaign.
Our reach is expected to be in excess of 6 million impressions/views/likes/
shares from the marketing mediums combined, maximising media partner
value.
We have limited partner and sponsor opportunities, please contact us for more
information.
Reach several million Scots with The Dog Lover
Show nationwide media campaign as a Top Level Sponsor
Please contact us for sponsor opportunities, availability and pricing.
For more information contact Vic Shields for Sponsorship availability.
thedoglovershow.co.uk
Leading the Way
Behind Dog Days Events are a few very talented people bound
by one common interest, our love of dogs.
Our small team comprises of a diverse team of experts, offering
different skills and expertise within their field. We have
experience of delivering inspiring, award-winning events. Our
team is a mix of experts in marketing, operations, sales,
creativity, customer service and dog lovers!
The First Scottish Dog Lover Show in 2018 was a huge success
from both exhibitor and visitor point of view. 2019’s Dog Lover
Show as e e etter a d e are s re ill e etter agai .
We el e re e hi it rs ld a d e a t the show a d
ret r partners and sponsors.
Dog Days Events are responsible for running Scotland’s
largest and most successful consumer dogs shows si e .
The success of The Dog Lover Show i 2018 gave us a huge
platform for t re sh s a d to hel s reach more dog lovers The Dog Lover Show Switchboard
across Scotland. The addition of ari s media partners i 03333 700 121
a d 2019 will hel li ise the e e t a d i reases a are ess Exhibition Sales:
i terest a d sup ort for r e e ts Vic Shields & Robin Chalmers
Sponsor or Partner Enquiries:
he erald a d i es are alread a ed as e s Vic Shields
edia art ers a d e e e t re t ll res lti g i re
li it a d re isit rs
thedoglovershow.co.uk
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