DIGITAL ERA Sarawak into a - Happenings in Sarawak

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DIGITAL ERA Sarawak into a - Happenings in Sarawak
PPK 389/10/2012(031826)   Volume 29 | Jan - June 2018   Free Community Magazine

Supported by:

                                                          Sarawak into a
                                                   DIGITAL ERA
DIGITAL ERA Sarawak into a - Happenings in Sarawak
DIGITAL ERA Sarawak into a - Happenings in Sarawak
Editor’s Note
        All one needs is a computer, a network connection and a spark of creativity
            and a bright spark of initiative and creativity to join the economy
                - Don Tapscott (Professor & author of Wikinomics & Digital Economy)

    As the world is experiencing what they call the 4.0 Industrial Revolution,
    Sarawak has taken upon itself to transform the State’s economy into a Digital
    Economy. 2017 has been an exciting year for Sarawak with the State’s initiatives
    and implementation of digital technology in various sectors & industries.

    The Internet of Things (IoT) will soon become an essential part and norm in our
    lives and we believe we can capitalize on it as Sarawak develops its digital
    infrastructure not just physically, but also in terms of skills, technology, education
    and leadership. From having our own cashless payment gateway (Sarawak Pay)                        Dato Patrick CJ. Liew
    to our own multimedia governance (Sarawak Multimedia Authority) we can                                  Editor-in-Chief
    stand confident that we will be ready.

    We realize the significance of this shift and support the endeavours as it concerns not only our economy and
    various industries but also the development of young adults who will ultimately be the future leaders to contribute
    to the continual growth of Sarawak. With the growing entrepreneurial culture in this time and age, it is critical to
    equip upcoming entrepreneurs and existing businesses with the world’s trends, up-to-date systems and practices
    that integrate technology in order to advance not only on a regional level but at a global scale.

    We look towards an abundant new year and we are excited to witness more moments in our history as we progress
    and innovate into 2018. Last but not least, we would like to give our utmost thanks and appreciation to everyone
    who have supported Happenings in Sarawak and we wish everyone Happy New Year and Gong Xi Fa Cai!
    Here’s a quote from Professor Klaus Schwab, the Founder and Executive Chairman of the World Economic Forum
    as a wrap-up for Issue 29!

    We must develop a comprehensive and globally shared view of how technology is affecting our lives and
    reshaping our economic, social, cultural, and human environments. There has never been a time of greater
    promise, or greater peril. - Professor Klaus Schwab

    Editorials
    Managing Editor & Content Director         Finance Manager         Contributors (In the order of article appearance)
    CLARA LIEW                                 LIEW KAY WEE            YEOH SIEW HOON (Founder & Managing Director of Web in Travel)
    Creative Director                          Feature Writers
                                                                       EDGARAS KATINAS for iPay88
                                                                       ICUBE INNOVATION
    IGAT JEREMY                                CLARA LIEW
                                                                       ZEFFRI YUSOF for Google Malaysia
    Marketing                                  RICK NIZAM
                                                                       CURRY KHOO (Founder of Second Startup in Penang)
    RICK NIZAM                                 Feature Assistant       YEAP MEI YI (Asia for Peatix General Manager)
    MALCOLM WU, MELVIN LIEW                    LUM KAH LING            AIESEC in KUCHING

                Publisher
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Jalan Pending 93450 Kuching, Sarawak.
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DIGITAL ERA Sarawak into a - Happenings in Sarawak
DIGITAL ERA Sarawak into a - Happenings in Sarawak
Sarawak into a Digital Era VOL:29 CONTENT

      36                                             37                                                  41

        6   HAPPENINGS Let’s Talk About
            Letter from Kuching: Lessons for Small Earthlings
                                                                                40      EDITOR’S PICK
                                                                                        Telling the Sarawak Story in a Digital Age
            in Second Cities
                                                                                NEW!
     10     HAPPENINGS Focus
            Sarawak Digital Economy Strategy                                     23     HAPPENINGS Into the
            According to the official release of: An Overview Booklet                   World of Entrepreneurship COWORKING
            of “Sarawak Digital Economy Strategy 2018 – 2022” by the
            State Service Modernisation Unit of Sarawak.                         28     HAPPENINGS Digital Literacy
                                                                                        Top Tips to Stay Safe when Shopping Online
     17     HAPPENINGS Business Talk
            E-Commerce: Opportunities of the Digital Age                         37     HAPPENINGS The World at Large
                                                                                        Being Your own Story
     30     HAPPENINGS Tech Internet of Things (IoT)
                                                                                 44     HAPPENINGS Top 5:

     33     HAPPENINGS Interview Highlight
            A Journey of Uncovering the Art and Culture of
                                                                                        Digital Marketing Trends to Watch Out in 2018

            Borneo with Borneo Art Collective (BAC)                             47      HAPPENINGS DIY

     43     HAPPENINGS CLASSIFIED                                               48      HAPPENINGS App Review

                                   On the Cover
                                      We must be brave and leap-frog into the future.
                                   - YAB Datuk Patinggi (Dr) Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg
                                   (Chief Minister of Sarawak)
                                   Inspired by The Right Honourable’s famous line in his opening address for International ICT Infrastructure
                                   and Digital Economy Conference Sarawak (IDECS 2017), we present to you the selected theme of
                                   Happenings in Sarawak Vol.29: Sarawak into a Digital Era! To extend the celebration of Sarawak’s State
                                   Legislative Assembly’s (DUN) 150th Anniversary (as of 8th Sept 2017) and the recent opening of Kuching’s
                                   latest icon – Darul Hana Bridge or better known as the ‘Golden S Bridge’, the cover is complemented with a
                                   digital visual of DUN complex standing tall and proud, speaking volumes of an optimistic promising future.

Editorial Enquiries                               Disclaimer                                                                In collaboration with:
For advertising, subsricptions, letters to the    Happenings makes every effort to ensure that the information given
editor, media coverage, news releasesor           is accurate at the time of publication. The publisher shall not be held
reproduction permission, please contact the       liable for any omission or errors and does not warrant the content’s
publisher. Contributors in the form of articles   applicability over time. Views expressed in this magazine are not         Printer:
and photographs are welcomed.                     necessarily those of the publisher’s.                                     Bahagia Press Sdn Bhd
EMAIL: conquerorsb@gmail.com
                                                  All rights reserve                                                        Happenings in Sarawak is
                                                  The editorial team reserves all rights to edit or rewrite all materials   a free community magazine
For Event Listings                                according to the needs of the publication. Once published,                since 2006 with more than 300
Event listing must include the name of the        the publisher retains total ownership of readers contributions.           drop-off points across Sarawak
event, venue, website, short description,         No parts of this magazine may be reproduced or copied in any              for each published issue.
contact details, date, time and photographs.      forms without written permission from the publisher.                      PPK 389/10/2012(031826)
DIGITAL ERA Sarawak into a - Happenings in Sarawak
HAPPENINGS Let’s Talk About

LETTER
                              Returning from the 2017 “Digital Marketing”
                              Sarawak Tourism Forum by the Sarawak Tourism
                              Federation which I helped to facilitate in Kuching;

FROM
                              and on the AirAsia flight to Singapore, I was reflecting
                              on how the combination of low cost airlines and
                              the web, specifically social media, has changed the

KUCHING
                              fortunes and aspirations of folks living in second
                              cities in Asia.

                              I hail from a secondary city myself, Penang, and

LESSONS
                              I have seen my hometown transform, with good,
                              clean governance, to a destination travellers want to
                              visit and to a place where young people, either educated

FOR SMALL
                              overseas or locally, feel there’s now a future for
                              them.

EARTHLINGS
                              At the forum, I heard a young man, Raven Kwok, who
                              runs the Earthlings Coffee Workshop in Kuching
                              talks about how “I didn’t discover social media,

IN SECOND                     social media found me”.

CITIES
                              He doesn’t have a website or an app, only a Facebook
                              page, and he relies on social media channels like
                              TripAdvisor and Foursquare for people to find
                              him. Asked why he chose to open his café outside
                              the tourist zone, he said that people were looking
By Yeoh Siew Hoon             for local experiences and “coffee snobs” were
                              prepared to go to “outer zones”.

6
DIGITAL ERA Sarawak into a - Happenings in Sarawak
He started with “latte art” content on his social media
and then realised everyone was doing it. The
lesson he learnt - “less is more, become an expert”.
                                                                How can likes
So Earthlings became an expert in coffee with
workshops run by famous international baristas. “We
                                                             be turned into
can’t be for the masses, not the whole of Kuching. My
customers take pictures of latte art and post them.”
                                                             business ?
I also heard an anecdote told by the proprietor of
another social media-famous café in town, Black Bean
Café, where tourists would come to the shop, take
pictures and then leave without ordering any coffee.

“How can “likes” be turned into business?” It is
clear that “likes” may not translate into instant business
but they definitely have an influence on decisions
later down the line, and social media can turn the
humble, hipster (okay, not so humble if it’s hipster)
into tourist attractions.

So while the tourism authorities grapple with how to
market their destination on these new channels,
entrepreneurs are finding their own way as well as
customers.

Kuching aspires to become a startup city and in the
discussion around “Startups in Second Cities”, it
is clear it still has some distance to go before being
noticed by major funds, but it was wonderful to feel
the energy and passion of the youths who want to
make it happen and the belief that sometimes all
you need is a spark.

                                                                           Volume 29   7
DIGITAL ERA Sarawak into a - Happenings in Sarawak
The first co-working space opened in 2015, iCube
Innovation promotes startup thinking and builds
entrepreneurial culture in Sarawak.

Kuching probably doesn’t score high marks yet in
any of the five critical factors needed for a startup
ecosystem - talent, density, culture, capital and regulatory
environment - but when it comes to talent, the panellists
on the “Startups in Second Cities” panel said that
talent in Malaysia in general was underestimated.

Yeap Mei Yi, general manager Asia for Peatix, said             At the forum, we heard from probably the first
having had exposure to markets like Hong Kong and              travel startup in Sarawak - Billy Yue, born in Mauritius,
Singapore, “the talent in Malaysia is comparable”.             educated in Australia, married to a Sarawakian, built
                                                               a software solution, X3NIA, to help hoteliers deal with
Besides local talent, there’s another breed of workers
                                                               guests’ complaints.
that’s emerged in the digital economy - call them
digital nomads or laptop tourists - they are the modern-       He found no takers among the hotels in Kuching -
day hippies in search of free WIFI, rather than love. James    none of the hoteliers attending the forum had heard of
Hunt, who found himself in Kuching and staying because         him either - and so he took his solution to Singapore
he loves it, says laptop tourists were currently favouring,    where it was certified a productivity tool by the
in Asia namely Chiang Mai, Bangkok, Koh Phangan, Bali,         Singapore Tourism Board, a major milestone for the
Saigon, Siem Reap, Penang and Koh Lanta.                       company founded in 2015.

 8
DIGITAL ERA Sarawak into a - Happenings in Sarawak
Yue said if he had known how hard it would be, he would         The fact that he was mobbed after the forum showed
not have started the business. “I had no knowledge of           his words resonated with the audience and that all it
the hotel business. I am a software engineer and thought        took was exposure on the right platform.
this solution would help hoteliers but there was no
                                                                And this is what Curry Khoo, founder at Second Startup
interest - they seemed happy to do everything manually.”
                                                                in Penang, says is needed for second cities - platforms
Yue made an impassioned plea to the audience that               that build content and community around startups.
talent exists in Kuching. “There are those who have             “Once we have those, the rest will follow. We need
returned, those who have moved here, look into your             people to want to be startups and people to support
own community and you will realise the talent is here.”         them in any which way.”

                                                                When I asked the panellists to complete the sentence,
                                                                “If you can’t compete in size, you …”, their answers
                                                                were: “Who cares about being small - it’s not a
                                                                disadvantage! Focus on your strength and localisation”,
                                                                know your value, find your niche and tap into passion
                                                                of local communities”.

                                                                Hark, the battle cry for small earthlings.

                                           ABOUT THE WRITER

                                           Yeoh Siew Hoon has been a leading media voice for well over 25 years.
                                           She is known as the travel industry trailblazer. Starting out in the travel
                                           industry, she built a reputation as one of the leading journalists working for
                                           Travel Trade Gazette before starting her own trade publication, Travel News
                                           Asia. Transitioning from print to digital media, in 2005, she launched WIT
                                           (Web in Travel) an offshoot of which is the AIT annual conference that is
                                           fast becoming a must-attend for the latest in digital tech and news. She is
                                           also a much sought-after facilitator and speaker at conferences all around
                                           the world. In 2014, she was awarded “Tourism Entrepreneur of the Year”
                                           by the Singapore Tourism Board. Always able to bring out the best in people,
              Siew Hoon speaking at the    she has a heart for young entrepreneurs especially in the digital industry.
             Expedia Partner Conference
                      2016 in Las Vegas

                     Acknowledgement: www.webintravel.com | sarawaktourism.com/event/sarawaktourismforum

                                                                                                             Volume 29   9
DIGITAL ERA Sarawak into a - Happenings in Sarawak
HAPPENINGS Focus

                                     FROM THE STATE SERVICE MODERNISATION UNIT
                                           (CHIEF MINISTER’S DEPARTMENT)

                                      THE JOURNEY TOWARDS THE
                                   DIGITAL ECONOMY STRATEGY (2017)
                                                          16th January

                                                       Dawn of the New Era
                                                     State Digital Economy

                             Chief Minister assigned the State Secretary to organize the 1st International
                            ICT, Infrastructure and Digital Economy Conference Sarawak (IDECS) 2017 &
                                         spearhead the State Digital Economy Transformation.

      14 March                 3 - 4 April                 18 - 23 April                    7- 8 May               25 - 26 May

     Launching of          The 1st International         Feasibility & Study                 Lab 1 -                 Lab 2 -
  ‘Sarawak Gov’ app       ICT, Infrastructure and          Visit to China               Sharing on Digital    Sectors Identification
during Chief Minister’s      Digital Economy                                               Economy
    Mandate 2017           Conference Sarawak
                               (IDECS) 2017

      20 - 21 June              17 July                     23 - 31 July                 5 - 12 August            21- 22 August

        Lab 3 -           Engagement session              Official visit to              Official Visit to         International
 First Draft of Digital    with Chief Minister          Melbourne & Hobart,           Shanghai & Shenzhen,        Conference on
 Economy Strategy                                            Australia                        China                Agriculture &
                                                                                                                Agro-based Industry
                                                                                                               Sarawak (ICAAS) 2017

       28 August            14 September                    17th August                   19th August           23rd September

       Launching of           Launching of                Launching of Sarikei           Dialogue between           Launching of
       TEGAS Digital        Digital Kenyalang           Innovation Centre (SIC)           Chief Minister &          TEGAS Digital
      Innovation Hub                                                                     Industry Leaders          Innovation Hub
          (TDIH)                                                                                                       (TDIH)

     23 September -           7 November                   15 November                 21 - 23 November           13 December
       1 October
      Official Visit to   Sarawak e-Commerce                 Launching of               13th World Islamic      Launch of the Sarawak
     Finland & Estonia          Forum                       ‘Sarawak Pay’                Economic Forum      Multimedia Authority (SMA) &
                                                                                           (WIEF) 2017       the 1st versionof the Sarawak
                                                                                                               Digital Economy Strategy
                                                                                                                    Book 2018-2022

10
SARAWAK MULTIMEDIA                                      The roles of SMA are:

AUTHORITY                                               To advise the Sarawak Government on matters relating
                                                        to the State policy objectives for communications and
Institutional Structure                                 multimedia activities;

                                                        To implement and enforce the provisions of State laws
Sarawak Multimedia Authority is headed by The Right
                                                        relating to communications and multimedia; and
Honourable Chief Minister of Sarawak to govern and
to provide a solid foundation to the development of     To consider and recommend reforms to State laws
Sarawak Digital Economy.                                relating to communications and multimedia.

                                                        SMA shall incorporate the Sarawak Digital Economy
                                                        Corporation (SDEC) as a Sarawak government-owned
                                                        agency whose role is to implement the development
                                                        of the communications and multimedia activities in
                                                        Sarawak. The SDEC shall be managed by local talents
                                                        of whom are experts in the digital technology, digital
                                                        economy and its administration.

                                                        SMA will be the one stop agency that governs and
                                                        facilitates the Digital Economy programmes and
                                                        projects while SDEC shall be the implementer.

    SARAWAK DIGITAL ECONOMY GOVERNANCE STRUCTURE ANCHOR SECTORS:

    AGRICULTURE               MANUFACTURING                   TOURISM                   SMART CITY
                               - INDUSTRY 4.0

                                                                            DIGITAL
                  DIGITAL HEALTH                E-COMMERCE
                                                                          GOVERNMENT

                                            SUPPORTED BY:
                                             DIGITAL SKILLS              RESEARCH &
                   INFRASTRUCTURE               & TALENT                DEVELOPMENT
                                             DEVELOPMENT                    (R&D)

                 DIGITAL INNOVATION &
           ENTREPRENEURSHIP: TECHNOLOGY               DIGITAL & DATA            CYBER-SECURITY
            TRANSFER & COMMERCIALISATION

                                                                                               Volume 29   11
Strategic Actions                                         SMART CITY
          of Sarawak
29        Digital Economy
                                                                    i) Physical Infrastructure & Utilities

          Transformation
                                                                  Provide clean, reliable and cost effective energy
                                                             10   using smart technologies.

                                                                  Provide efficient water supply services leveraging
                                                             11   on smart technologies.
In Economic Sectors
                                                             12   Develop smart solid waste management system.

                                                                  Enhance     the efficiency of   wastewater
       AGRICULTURE                                           13   management to prevent pollution and water-
                                                                  borne diseases.
     Adopt ICT and digital technologies in transforming
 1                                                           14   Develop flood management and response system.
     the agricultural sector and driving innovation.

     Establish efficient    distribution   systems     for        SMART CITY
 2   agriculture inputs.                                          ii) Housing & Urban Development
     Develop new markets and expand existing                      Ensure efficient development of sustainable
 3   ones for agriculture produce and products.              15   housing and enhance convenience, safety and
                                                                  comfort for city dwellers.

                                                                  Implement Green Building Index (GBI) in new
       MANUFACTURING                                         16   government and private non-residential buildings
       INDUSTRY 4.0                                               in major cities and towns.

     Adopt Industry 4.0 to fuel the digital transformation        SMART CITY
 4   of the manufacturing sector.                                 iii) Transport, Logistics & Supply Chain
     Explore various opportunities for alternative                Establish comfortable and safe mobility for
 5   energy.
                                                             17   commuters using smart technologies.
     Provide incentives to grow local SMEs and to                 Develop integrated logistics solutions to support
 6   provide opportunities for globalisation.                18   e-commerce.

       TOURISM                                                       DIGITAL HEALTH

                                                                  Increase accessibility and improve level of
 7   Promote Sarawak through Digital Media.                  19   medical and health services.

     Provide digital platform for tourism products and            Safeguard the health of people who are living,
 8   service providers to enhance their business.            20   staying and working in Sarawak.

 9   Personalisation of tourist experience online.
                                                             21
                                                                  Provide world-class specialist healthcare services
                                                                  and grow health tourism in Sarawak.

12
Strategic Actions
                                                                       in the Enablers
                                                             18
        E-COMMERCE

                                                                       for Sarawak
22
     Improve Sarawak e-Commerce and services
     ecosystem.                                                        Digital Economy
     Increase awareness of Sarawak products and
23   services through digital platform.
                                                                     DIGITAL INFRASTRUCTURE
24   Increase e-Commerce adoption.

     Create    FinTech   platform  that   provides                Develop the infrastructure in cost-effective ways
     technological and business tools to secure a            30   using Hub and Spoke development concept in
25   competitive advantage in current and future                  all towns in Sarawak by end of 2020.
     markets.
                                                                  Develop an international internet gateway in
                                                             31   Sarawak and a new submarine cable system to
                                                                  connect directly to international internet gateways.
        DIGITAL GOVERNMENT
                                                                  Liberalise the infrastructure sector to attract
                                                             32   foreign digital businesses to set-up their
                                                                  operations in Sarawak.
26   Initiate Digital Government based on five principals:

     • Open Government                                            Provide affordable and high-speed internet
                                                                  access for the masses through carrier-independent
     • Data-Centric Government                               33   backhaul and backbone data transmission
     • Innovative Government                                      services.
     • Excellent Service Delivery
     • Excellent Digital Governance
                                                                     DIGITAL SKILLS &
                                                                     TALENT DEVELOPMENT
        SOCIAL
                                                                  Build, develop and headhunt a workforce that is
                                                             34   agile, digital savvy and industry ready.
     Sports: Rollout smart digital technology in
                                                                  Strengthen current STEM and ICT education in
     sports and enhance spectator experience and             35   primary, secondary and tertiary institutions.
27   attendance at the stadium. To foster games
     development, eSports, marketing and sport
     science.
                                                                     DIGITAL ECONOMY RESEARCH
     Arts & Culture: Preserve the value of our                       & DEVELOPMENT
28   heritage and culture physically and digitally to
     enhance tourism in Sarawak.                                  Establish a Centre of Excellence (CoE) to engage
     Social: Accelerate the social development                    in fundamental and translational research in core
29   support to disadvantaged communities through            36   areas of digital economy and other economic
     the use of digital and data technologies.                    sectors in partnership with universities, industry,
                                                                  governments and community.

                                                                                                    Volume 29    13
DIGITAL INNOVATION                                            DIGITAL INCLUSIVITY
       & ENTREPRENEURSHIP

     To establish one innovation centre in every                  Establish a digital-ready community through
37   division and facilitate others (private sectors,     47      developing digital skills and competencies, and
     universities, and communities).                              promoting inclusive digital participation.

     Establish Digital Village to facilitate technology
     transfer and commercialisation, and accelerate       SARAWAK DIGITAL ECONOMY OPPORTUNITIES
38   the maturity of the start-ups through global         AND IMPACTS
     accelerator partnership.                             ICT Development in New Sectors
                                                          (Data, infrastructure, softwares, designs, gaming)
     Establish “Launch Sarawak” Programme at
                                                          • Data transmission infrastructure
     Digital Village to provide a transformative            (cables, international & local);
39   pathway to support innovation, intellectual
                                                          • Data storage centres, server farms
     property creation and spin-offs.
                                                            (Cloud computing);
     Setup “Digital Launching Pads” overseas to           • Data generating centres
     promote Sarawak as a destination for high tech         (websites, mobile apps, sensor feedbacks);
40   innovation and entrepreneurship like Silicon         • Data analytics centres
     Valley or Shanghai, etc. and to encourage both         (product R&D);
     domestic and foreign investment.                     • Technology R&D
                                                            (design, coding, illustration, animation, gaming).

                                                          Global Marketing and Sales
       DIGITAL & DATA                                     (Traditional Sectors: Mainly Tourism, e-Commerce, others)
                                                          • Marketing, attracting customers
                                                            (websites, social networking);
     Collect data from current and future digital
41   services to support data-driven decision-making.
                                                          • Selling, transaction, delivery

                                                          Spinoffs
42   Monetise Big Data.                                   (Food & Beverage, Housing, Transportation, others)
                                                          • Expansion in the growth of basic needs by ordinary
                                                            people in everyday life provider by local provider and
43   Develop an Open Data Ecosystem.
                                                            entrepreneurs

                                                          Raising Productivity Growth
                                                          (Traditional Sectors: Mainly Agriculture, Manufacturing,
                                                          Service, Government, others)
       CYBERSECURITY
                                                          • Production management and automation;
                                                          • Cost saving in storage and delivery;
     Develop a cyber-security code of practice to
44   improve awareness about cyber-security.
                                                          • Digital Government;
                                                          • Saving time for the population;
     Create an effective legal framework to tackle
45   cyber risks in Sarawak.
                                                          • Transparency of policies;
                                                          • Open competition
     Protect the State’s        Critical   Information
46   Infrastructure (CII).
                                                             Acknowledgement: www.jkm.sarawak.gov.my

14
HAPPENINGS Business Talk

E-COMMERCE Opportunities of the Digital Age
Malaysia’s e-commerce is still at an infancy stage; however, it is expected to boom in the upcoming years. The
government has set very clear goals to digitalise businesses and has been implementing various means to achieve
those goals. Realising the importance of keeping pace with today’s digital age, the Malaysian government aims to
bring roughly 80% of small and medium size enterprises (SMEs) into e-commerce with the necessary capabilities
to be competitive in the online market. According to ASEAN’s leading online payment gateway company iPay88,
the number of online shopping transactions rose by 162% in 2016 as compared to year 2015. It is also notable that
                   more and more Malaysians choose to shop online as it is simple, fast and safe.

                     BUY

    GIVE FREEDOM TO YOUR CUSTOMERS                                 BUILD UP AN INTERNATIONAL BRAND

Life in a fast-paced society has led to demands for            Another advantage of the digital age that any
time effective alternatives that can accommodate               businesses can make use of is exploring cross-
man’s ever-growing needs; and technology with its              border expansion. The Internet has given us the
endless possibilities has made it all possible. Today,         option to live in one place whilst running our business
no matter your age or affiliation to financial institutions,   in another part of the world as almost everything can
everyone can conveniently shop virtually simply with           be done within a click nowadays. Doing business
Internet connectivity using online banking service.            nationally is good, but transnational growth opens
Aside from convenient cash or bank card payments,              a whole new chapter. Having a strong international
there are various online payment methods including             brand is now more realistic than it has ever been
both credit and debit terms; cash on delivery, and one         before. The barrier to international trade has been
can even pay through their mobile service provider!            lifted and the Internet has brought new opportunities
                                                               for businesses to compete on the global stage.
The advancement and development of IT demands
a need for modern retail transformation with digital           Today’s technological advancement gives options
presence for businesses from all around. Connecting            to businesses to use multi-currency payment collection
a physical retail outlet to the Internet via digital and       facilitating cross-border transactions. For example,
mobile integrations is a great way to drive sales. In this     as a seller, your business can be registered in Malaysia
mobile era, even children or individuals who have no           and you can charge your customers in their local
affiliation to any financial institution can shop online.      currency, while receiving payment settlements
For example, a child wants to purchase some toys               in Ringgit Malaysia.
online, however, does not have any affiliation to a
                                                               No doubt that the digital age has opened many doors
bank. Upon check-out, this child can opt for Pay4Me
                                                               of opportunities for e-commerce to flourish and
option, which would require them to provide contact
                                                               succeed. The competition within e-commerce is fierce,
details of a third party (in this case, one of the parents)
                                                               however, the reach out to potential customers is much
who will make a payment. After submitting such order,
                                                               wider and brand awareness can advance globally.
the third party will be notified by email on the request;
                                                               With that, businesses nowadays have the capacity to
and upon agreement to pay, he or she then proceeds
                                                               grow exponentially. Be it payment methods, delivery
with the payment.
                                                               options or product catalogue; keeping up with current
The freedom of various payment methods to choose               trends and understanding your customers’ needs is
from offers convenience to shoppers and brings many            vital for the sustainability and growth of your business.
benefits to e-commerce businesses. Ultimately, with
                                                                                              Written by Edgaras Katinas
more payment options, a business reaches out to                                 iPay88 – ASEAN’s leading payment company
more customers with different needs and preferences.                                                      www.ipay88.com

                                                                                                         Volume 29   17
Mapping The Blueprint For A
DIGITAL SARAWAK
                  Prepared by Abdul Qaiyum Alidin | Co-authored by Mohammed Syafiq Aizad bin Sapri

Sarawak since the formation of the Federation of
Malaysia, the State has a very special status compared           strategies and collaborated with many public and
to other States in the country. The State has developed          private organizations, see Figure 1. RESONICS is
rapidly and today Sarawak is one of the main economic            known as the leading engineering, technology and
contributor to the country especially when it is                 project management company focusing on cross-
involved Oil and Gas resources. The State Government             discipline engineering business in Sarawak. One of
(Sarawak) announced the Digital Economy initiative               the most ambitious development program is the
at IDECS 2017 in which the initiative was very                   Sarawak Aerospace Industries (SAI) project in which
ambitious and it is established in order to create               it is a conceptualization and development framework
avenue of opportunities especially for Sarawakians               of a hub for aviation and aerospace related activities
to prepare and participate in the future global                  in the State. Other than that, RESONICS is also now
economic transformation such as the Industry 4.0                 developing the blueprint for Smart City and Industry
revolution and Smart Cities.                                     4.0 integration in partnership with a local education
                                                                 and research institution in order to complement the
RESONICS Consultancy (RC) or RESONICS have                       State’s development in Digital Economy.
initiated few development initiatives, mapping out

    Figure 1: (Left) RESONICS Consultancy engagement activities with MATRADE, an agency under Ministry of International
      Trade and Industry, Malaysia in Korea. (Centre) Weststar Aviation Services Sdn Bhd or WASSB for rotary-wing services
                        development in Sarawak. (Right) Korean UAV design and manufacturing company.

  RESONICS is capable of designing and developing a broad range                     “A strategic direction will have
  of projects or products especially for Unmanned Aerial Vehicles                   to be established through
  (UAVs) related, see Figure 2 and Figure 3. The company was                        empowering public-private
  established in 2014 and now with access to booming                                partnerships especially in
  manufacturing businesses in Malaysia, RESONICS also ensure that                   industrial research and market
  customers received cutting-edge expertise. The company have                       development for the State. The
  inked partnering deals with engineering and aerospace majors                      future for Sarawak especially
  such as Unmanned Integrated Systems (Singapore), Vibratec                         in Digital Economy will be
  (France), Powernode Solution Sdn Bhd (Malaysia), and soon with                    very much depending on the
  Universiti Malaysia Sarawak or UNIMAS (Malaysia), Sara Media                      people. Sarawak has huge
  Global Sdn Bhd (Sarawak) and MARA Aerospace and
                                                                                    potential for development.”
  Technologies Sdn Bhd (Malaysia), to name a few.
                                                                                               - En.Abdul Qaiyum Alidin
Soon a strategic direction will have to be established through
                                                            empowering public-private partnerships especially in industrial
                                                          research and market development for the State. The future for
                                                        Sarawak especially in Digital Economy will be very much depending
                                                      on the people. Sarawak has huge potential for development and this
                                                    advantage must be complemented with well defined success strategy,
                                                  long-term infrastructure development and continuous capability building
                                                in which all these are the vital elements for Sarawak in order to “catch-up”
            Figure 2:
Sarawak Aerospace Industries or SAI           and further strengthen its economy. In the future the State can capitalized its
    Master Plan developed by               human capital at the same time benefited from one of the most well integrated
     RESONICS Consultancy                infrastructure and technology ecosystem in the region.

     “RESONICS Consultancy, a young and dynamic local experts on design solution.”
                              - Mr. Awangku Merali, TEGAS/Workforce Development Unit

                              Figure 3: RESONICS Consultancy engagement activities and courtesy call to
                                      YAB Chief Minister Datuk Patinggi Abang Johari Tun Openg

  RESONICS is now eyeing on prospect partnership and potential collaboration in
  order to extend its capability. RESONICS have started actively exploring future
  opportunity with Lebuhraya Borneo Utara Sdn Bhd (LBU), Petroleum Sarawak
                                                                                                            “SAI, a big step
  Berhad (PETROS), Hornbill Skyways Sdn Bhd (HSSB), Composites Technology                                  forward for a new
  Research Malaysia (CTRM), Malaysia Airport Holdings Berhad (MAHB), Leonardo                            and impactful project
  Helicopter (formerly AgustaWestland) and Synechron Inc (United States).                                     in Sarawak.”
  In conclusion, RESONICS aims to embark on the most ambitious Digital                                        - Mr. Md Silmi Abd
  Economy development initiative in the State, open up many new opportunities                                Rahman, MATRADE’s
  and turning Sarawak into an integrated Smart Cities with well-connected                                       Senior Director
  industries or cyber-physical systems.

  ABOUT RESONICS CONSULTANCY
  RESONICS was registered and established in 2014 as an engineering consultancy and project management
  organization with its main operational based in Kuching, Sarawak. It is been wholly-owned by passionate, dynamic
  and genuine young Bumiputera entrepreneurs.

                                                                En. Abdul Qaiyum Alidin
                                          Head of Engineering and Project Management (RESONICS Consultancy)

                                                   +6017 694 9806                abdul.qaiyum.alidi04@gmail.com

     resonicsconsultancy.weebly.com                          @ConsultResonics                       resonicsconsultancy@gmail.com
  1st Floor, Parcel 1.1 E, Lot 3338, Block A, The Laksamana Commercial Suites, Jalan Laksamana Cheng Ho, 93350, Kuching, Sarawak, Malaysia.
Fintech4Good, Umadx
signs MoU with RESONICS Consultancy
         as project partners in future projects in East Malaysia

                                Local Sarawakian consultancy firm RESONICS Consultancy signs 2
                                Memorandums of Understanding (MoU) during the 13th World Islamic
                                Economic Forum.

                                The MoU signings by RESONIC Consultancy were between Fintech4Good,
                                a global fintech and blockchain acceleration network, and Umadx, an Asian-
                                based crowdfunding platform, respectively.

                                FinTech4Good created tech startup history by partnering with RESONICS
                                Consultancy on blockchain and fintech initiatives in the East Malaysia region.
                                The partnerships look to assist Sarawak on introducing fintech and
                                blockchain as an alternative for traditional financial solutions, and to
                                accelerate entrepreneurship and community development in East Malaysia.
                                FinTech4Good will utilize the spaces in Sarawak especially Kuching as a hub
 FinTech4Good’s President       for scaling up blockchain and distributed ledger technologies at the same
      Xiaochen Zhang            time to tap into East Malaysias pool of talent and start-ups.

           The MoU between USA’s FinTech4Good LLC and Malaysia’s RESONICS Consultancy at the
                    13th WIEF 2017 held at Borneo Convention Centre Kuching(BCCK)
The partnership between Umadx and RESONICS Consultancy looks to assist the state government of
Sarawak on introducing and promote rewards-based crowdfunding as an alternative fundraising method.
This first-of-its-kind partnership for a tech platform will utilize the spaces in Sarawak especially Kuching
as a hub for entrepreneurship and to tap into East Malaysias pool of project creators and start-ups.

                                                  Umadx aims to grow the number of projects from East Malaysia
                                                  in 2017 and 2018 for various categories, namely - Fashion, Arts,
                                                  Film & Performing Arts, Food, Games, Health & Medical, Music,
                                                  Not-for-profit, Publishing, Social Enterprise, Sports, Technology,
                                                  and Product Design. To compliment this landmark collaboration,
                                                  Umadx is currently waiving its usual service fee for all new
                                                  Malaysian projects until early 2018 (1 month after CNY).

                                                  The two Memorandums of Understanding (MoU) were signed at
                                                  13th WIEF 2017 conference in the Borneo Convention Centre
                                                  Kuching (BCCK) between representatives of FinTech4Good LLC
                                                  and RESONICS Consultancy, Xiaochen Zhang and Abdul Qaiyum
                                                  Alidin, and Umadx (Online) Malaysia and RESONICS Consultancy,
                                                  Fadzli Rahim and Abdul Qaiyum Alidin, respectively. The MoU
                                                  signings were witnessed by the Prime Minister of Malaysia,
                                                  Dato Sri Haji Mohammad Najib bin Tun Haji Abdul Razak,
The MoU exchange between RESONICS
                                                  the Deputy Chief Minister of Sarawak, Datuk Amar Awang
Consultancy and Umadx (Online) Malaysia
witnessed by the Prime Minister, Dato’ Sri Haji   Tengah Ali Hasan and the Chairman of WIEF Foundation,
Mohammad Najib bin Tun Haji Abdul Razak,          Tun Musa Hitam.
the Deputy Chief Minister of Sarawak,
                                                  The aim for RESONICS Consultancy is to position Sarawak
Datuk Amar Awang Tengah Ali Hasan and the
Chairman of WIFE Foundation, Tun Musa Hitam.      especially Kuching as a hub for technology development and
                                                  entrepreneurship in the country.

About

                                        Incubation | Acceleration | Investment

FinTech4Good is a global network which connects start-ups, technologists, industry leaders and public
organizations, whose mission is to start, identify, nurture and scale sustainable fintech and blockchain technology
solutions. They aim to bring FinTech and blockchain technology applications to frontier markets and customers
by identifying new use cases, accelerating solutions that address real world challenges, and providing capital to
nurture solutions, to sustainable scale.

An acronym for “You Make a Dream Extraordinary”, Umadx is positioned as the launch pad for people to make
their extraordinary dreams come true. A rewards-based crowdfunding platform established in Hong Kong in 2015,
and have established presence in other Asian countries, such as Taiwan, Singapore and Malaysia. To date, Umadx
has successfully launched up to 150 projects across Asia, with a total of up to RM5 million in total backing.
With project backers coming in across Asia particularly in Hong Kong, Umadx aims to tap these diverse Asian
cultures to stimulate cross-border crowdfunding.
HAPPENINGS Into the World of Entrepreneurship

  COWORKING:
  INTO THE AGE OF ENTREPRENEURSHIP                            By iCube Innovation

                                                                                                     1

                                                                                     2

COWORKING: MORE THAN A SPACE
Coworking is a rather new concept here in Sarawak but across the world, it has
seen explosive growth. In the past 6 years, coworking spaces around the world
have quintupled, with the number of members seeing similar exponential growth.

The reason for this growth is that coworking is increasingly seen not just as a
modern day working style but an innovative work culture where communities
are formed, and collaborations are encouraged.
                                                                                     3
It is a growing movement worldwide where entrepreneurs, freelancers,
innovators, business owners and creatives can come together in this
participatory culture that connects businesses and individuals.
Coworking, as a working culture, is challenging the conventional style of work.
While the usual office settings embrace privacy, coworking spaces promote
openness. Desks and amenities such as printers, reception and pantry are all
shared between the coworkers - individuals of separate entities. There will still
be a separate zone in the coworking space for meetings and discussion to take        4
place so as not to disturb other coworkers: this gives a good balance for those
who need both collaboration and deep focus to be successful at what they do.
The space itself promotes an openness that is in line with the culture of trust
within the team, be it with time management or with productivity. Coworkers of
various backgrounds in different industries have the freedom to work at their pace
and interact among one another as they like. Need a break from staring at the
screen? Met a new coworker who shares the same passion? Go ahead and spend
hours chatting away in the pantry without being judged by anyone!

Coworking spaces are perfect for budding entrepreneurs and startups with             5
minimal capital as the rental is much more affordable than renting the whole
office space. All they need to work are their computers as the space will provide
a desk, a comfortable environment and most importantly - good internet
connectivity. They will not need to spend on renovation to set up basic amenities
as coworking spaces are already equipped with air-condition, office furniture and
equipment, washrooms, pantry and reception.

                                                                                         Volume 29   23
1, 2 Workcentral (Mongolia)                                        8
     3 Iskandar Space (Johor)
     4, 12 The Wave (Hong Kong)                                         9                             10
     5 Paper + Toast (Kuala Lumpur)
     6 Scoopoint (Penang)
     7 @CAT (Penang)
     8 Impact Hub (Jakarta) @ Coworking        6
     9 iCube Innovation (Kuching)
     10 Link (Bangkok)                         7
     11 Hubud (Bali)
     13 Google Business Group Kuching
         @ iCube Innovation
     14 Startup Weekend Miri 2017
     15 CubeTalk Specials @ iCube Innovation

                                                               11
Ultimately, no matter how well
designed, the office layout is never
the main ingredient of a coworking
space. Rather, it is the groups of
individuals who occupy the spaces that
make coworking space truly distinctive.
                                                               12
Spend a day visiting a coworking space and speak to
the people there: you will find a pool of talent all in one
location, using their skillsets to enrich the community
they are in. These experts of various industries are
basically your access to numerous business resources.
That said, you have to network to tap into this community
advantages.

COWORKING AND STARTUP:                                        Today, we are seeing large corporations exploring to
                                                              move their teams into coworking spaces, thereby
THE PERFECT MATCH                                             making it easier for them to stay on top of technological
The coworking community helps and supports its                innovations and tap into top talents. They want to
own: “We’ve got your back and we want to see your             keep an ear to the ground when it comes to potential
business flourish, so we guide you where possible.”           disruptions in their industry, and they need to closely
                                                              monitor potential acquisition targets. Renting space in
It is a culture that is on the rise across the globe;         coworking spaces can help them check all the boxes
so much so that coworking space has become an                 - attract top talent, monitor competition, and find
industry on its own! One of the biggest industry              acquisition targets.
player – “WeWork” (coworking space originating in
New York, USA) has an estimated market valuation of
as much as USD20 billion, as of writing.                       13

A key trend that has emerged out of coworking
spaces such as Galvanize, The Alley, and Rise NYC
is the integration of incubators into their business
development strategies. By offering a space and an
environment with resources, they can cater and
retain members who are launching startups.

24
A good example: in 2016, Barclays (multinational                       guidance from mentors, investors, cofounders and
banking institution) launched a fintech-focused                        sponsors. Several Startup Weekends have already been
accelerator space in Flatiron NYC called “Rise”.                       organized by iCube Innovation in Kuching, Miri and
Partnering with Techstars, Rise offers three floors of                 Sibu; discovering talents and witnessing the growth of
membership coworking space, a 100-seats auditorium,                    aspiring entrepreneurs.
meeting rooms, as well as video and podcast recording
                                                                       To put things into perspective on coworking, it is more
facilities to help innovative startups to collaborate,
                                                                       than just a physical space. It is a community and a
experiment and grow.
                                                                       culture enabling individuals to come together to
With the growing global trend of coworking spaces,                     share, collaborate, engage and network amongst one
we see a rise of entrepreneurs and startups as the                     another. The diverse environment and talents give
economy crosses into a digital economy. Governments                    way to the onset of new creative and innovative ideas.
in South East Asian countries have discerned coworking                 It differs from the conventional office space as we
as an invaluable way to increase entrepreneurship                      know with its touch of freedom and objectivity. Just
as well.                                                               like the nature of a startup, the concept of coworking
                                                                       aims to create constructive disruption. We see
Coworking spaces serve as a touchpoint for startups
                                                                       corporations gradually stepping away from the
and investors who are looking to connect with each
                                                                       monotonous workplace and begin to adopt the
other. The collaborative nature fosters a support
                                                                       coworking culture, as there is always someone new
system for budding startups to grow. On top of the
                                                                       to network with and new innovations to explore.
creative space, it is the development programs and
                                                                       At the end of the day, the coworking lifestyle
networking events that are often organized in a
                                                                       seeks to create synergy amongst people who work
coworking spaces as well.
                                                                       independently but share a working space.
                                                                       Furthermore, coworking communities also bring
                                                                  14
                                                                       about an import of expertise from digital nomads
                                                                       and allows the retention of expertise.

                                                                       As Sarawak is heading towards a digital economy,
                                                                       coworking would be ideal in developing startups and
                                                                       companies as the use of digital technology is one of
                                                                       the defining factors in its transformation. There are
                                                                       over 70 coworking spaces in Malaysia and 3 of them
                                                                       are located here in Kuching, Sarawak. Slowly but surely,
                                                                       the concept will continue to grow.

Techstars (founded in Boulder Colorado in 2006)
is a worldwide network helping entrepreneurs to
succeed through accelerator programs, funding and
mentorship. One of Techstars’s most renown event
- Startup Weekend is held in over 700 cities and 150
countries worldwide. They are run by local organizers
to provide mentorships and support for those who
wants to start a startup. Through this weekend event,
                                                                        15
entrepreneurs go through 54 intensive hours of

References:                                                            • www.cnbc.com/2017/09/01/coworking-spaces-arent-just-for-
• socialworkplaces.com/wp-content/uploads/2016/12/                       entrepreneurs-anymore.html
  Coworking-Europe-2016-GCS-2017.pdf                                   • www.coworker.com/lab/the-corporate-coworking-trend/
• acatpenang.com/top-5-benefits-of-coworking-by-coworkers              • thenextweb.com/contributors/2017/12/28/big-
• www.forbes.com/sites/vinnielauria/2017/08/22/southeast-asias-          companies-increasingly-obsessed-co-working-spaces-2017/
  unique-attraction-to-the-rise-of-coworking-spaces/2/#
  5d8e59705017                                                                                                         Volume 29    25
Redefining currency exchange
  This Is MoneyMatch
                               Currency Exchange Rates USD to MYR
                4.1                                                                                 Rates Given

                                                                                       • XE.COM RM3.95
   USD to MYR

                4.0                                                                    • MoneyMatch RM3.98
                                                                                       • Bank A RM4.022
                                                                                       • Bank B RM4.062
                3.9                                                                    *Forex Rates as of 15 Jan 2018
                      XE.COM     MoneyMatch         Bank A          Bank B

                 Stretch your Malaysian Ringgit further with MoneyMatch!
MoneyMatch gives you better value and savings IN INTERNATIONAL MONEY TRANSFERS!
Anyone familiar with doing international transfers understand that getting the best rates equates to savings. When
an international transfer or exchange is done through banks or financial institutions, the rates can be significantly
higher especially on a sizable amount.

The co-founders of MoneyMatch saw a gap of potential that can help users save more money when it comes to
currency exchange and remittance/transfers. With their expertise and experience in the financial and tech sector,
they created a digital online transaction platform that saves up to 90% for users, therefore beating the conventional
bank rates.

“The average remittance cost is anywhere from 3% to 5% (including the fees and spread), we charge 0.5%.
    What we’re very confident about is that we will be able to provide cost savings to the consumer.”
                                    – Naysan Munusamy, Co-founder of MoneyMatch

Not just for concerned parents but also for concerned business owners and entrepreneurs!
Aside from helping parents to send money to their children who are studying or living abroad, MoneyMatch has also helped over
150 businesses & SMEs to save hundreds and even thousands of ringgit in a month with the reduction of banking fees and margin
of forex rates greatly lowered. ARBA Travel & Tours, an award winning Halal travel agency, has saved over RM2,000 per month on
bank fees and currency exchange rates with MoneyMatch.

It’s fast, transparent, convenient, offers the best value with NO HIDDEN CHARGES.
MoneyMatch is highly secure and scalable with its use of technology and having a stamp of approval from the Central Bank of
Malaysia (Bank Negara Malaysia) means MoneyMatch is subject to the strict regulations from the government regulatory body;
therefore users can conduct their cross-border money transfers with a peace of mind. MoneyMatch is a fully digital platform so
the need to physically be at the bank or money exchanges for identity verification is no longer required. With MoneyMatch,
your identity can be verified online using the electronic Know Your Customer (e-KYC), a one-time verification video call on
the MoneyMatch app, as approved by Bank Negara. Conduct money transfers overseas, anywhere, anytime on the desktop
(www.transfer.moneymatch.co). It’s all at your fingertips!

   ACCREDITATION

                          MONEYMATCH:                                             Download our app or visit
                          A BANK NEGARA MALAYSIA
                          APPROVED FINTECH PLATFORM                          www.moneymatch.co
HAPPENINGS Digital Literacy

 By Zeffri Yusof, Google Malaysia

These days shopping online is super easy.       Take a second look: A site that offers heavily-
There are so many sites and apps available      discounted products, has bad grammar and
to Malaysians that lets anyone browse and       misspellings and uses low quality images of the
pick items, go tappity-tap to conclude the      brand owner’s official site may be selling counterfeit
                                                products. Some sites selling counterfeit products
transaction and wait for it to be delivered -
                                                also mimic the brand owner’s site by imitating the
sometimes the very next day.                    layout or using a domain name incorporating the
                                                brand.
Most online shoppers go through the entire
process painlessly. Some, however, do hit       Choose buyer protection: Credit card providers
                                                usually limit your liability for online purchases in
bumps along the way. To avoid becoming          cases of fraud. For instance, some payment
the “some” statistic, here are a few tips and   systems do not share your full credit card number
tricks for you to shop online with added        with sellers to give you extra protection.
assurance.

28
Read the fine print: Ensure you’re familiar with the seller’s
                                             shipping, warranty and return policy before committing to any
                                             purchase.

                                             Recordkeeping helps: Keep a digital or paper copy of your
                                             transactions if you need to make a return or contest unauthorised
                                             charges made to your account in case those appear at a later date.

                                             Check the browser’s address bar: If you click on a link and get
                                             instantly redirected, that site may have been hacked and contain
                                             malware. Some hacked sites won’t automatically redirect you to a
                                             different page, but may contain irrelevant and spammy content.

                                             Type, don’t link or paste: Type out web addresses manually
                                             instead of clicking a link or copying and pasting the address.

    Avoid entering personal information on suspicious sites: If a site
    asks for personal information such as passwords or bank account
    information beyond what is necessary to complete your transaction, this may
    indicate a phishing attempt. Fraudsters may also set up a carbon copy of
    the official site to obtain information.

    Strong passwords are key: Don’t reuse passwords across multiple
    accounts and change them periodically, especially if you suspect your account
    may be compromised. Have a unique password for each shopping site or
    app account or mix letters with numbers and symbols. Also, avoid using
    personal information or common words and always update your backup pass.

                                        Share information over secure connections: Look for the
                                        connection in the address bar (and the padlock icon if you’re using
                                        Google Chrome or Internet Explorer) when transmitting secure information.
                                        When accessing financial accounts, ensure the website has an Extended
                                        Validation Certificate - the URL or website name should show up as green
Need additional help?                   in the URL bar of your browser. This means the organisation operating
Contact these organisations to
                                        the website has been validated.
report and resolve complaints:

National Consumer
                                        Avoid transactions on public computers: Avoid logging into
Complaints Centre                       accounts that contain sensitive financial information on public or shared
www.nccc.org.my                         computers. If you do so, sign out completely and close your browser
                                        window once you’re done.
Consumer Protection &
Complaints Bureau                       Get what you paid for: Once you’ve received your item, give it a quick
(part of the Malaysian Communications   once-over to make sure you have what you paid for, and not a different
& Multimedia Commission)                product or a replica.
aduan.skmm.gov.my

                                                                                                   by

                                                                                                        Volume 29   29
HAPPENINGS Tech

           INTERNET OF THINGS                                                            by Curry Khoo

What is the Internet of Things (IoT)?
The Internet of Things refers to physical electronics        It is ‘smart’ in the way that it collects data and
(hardware) that are connectable with other electronics       connects it to your personalized accounts. To put it
via the internet; it is a network in which physical          simply, once your mobile phone is connected to your
objects can exchange data internally or to other             smart watch, it would then provide you with feedback
connected machines or devices.                               in the form of vibrations or beeps to your smart
                                                             watch. Without having to pick up your phone, the
A prime example would be our smartphones. It is
                                                             notifications of incoming calls and messages are
connected to the Internet and would usually be
                                                             displayed on the smart watch and you can respond
personalized according to every individuals’ needs,
                                                             directly from it.
preferences and via accounts such as Apple ID or
Google. Every app you install would usually require          As for ‘wearables’ such as Fitbit and Xiaomi Band,
you to be logged in to your personal accounts. Your          they collect your personal health data and provides
smartphones would then connect to other devices              you with information such as heart-rate, daily steps,
such as your smart watches (e.g. Apple Watch or              keeping you on track with your personal fitness
Android Wear).                                               goals.

                   WHAT IS THE FUSS AND HYPE ABOUT IOT?
Despite the advancement of technology, we still live in a physical world and not in the virtual
world (computer-based online community environment such as Facebook, Twitter and
Instagram). In our daily lives, we are still surrounded by physical objects. To have these ‘smart’
devices connected and integrated has changed and improve lives greatly in various aspects.
Whether it be health, security or logistics management, the applications of IoT are vast and
endless across worldwide industries. Here are more examples of how IoT can make the
impossible, now possible.

     The Internet of Things in Transportation
     We have probably read or heard about autonomous           grocery shop.” or “Hey Google, drive me home now”.
     or driver-less cars; they are cars that drive             With GPS, locations are easily tracked and navigated.
     themselves with no human intervention. This
     integration of hardware and software automation           Moreover, studies have shown that more than 80%
     is not merely an improved driving experience,             of road accidents are caused by human errors; with
     it has significantly changed the life for people with     the computed brake assist or radar sensors, the
     disabilities. Imagine senior citizens, an amputee or      innovation of driverless cars also aims to reduce
     even the blind can now enjoy the convenience of           road deaths and injuries. With IoT, drivers and car
     a car and drive simply through voice recognition          manufacturers also get to know the car’s real-time
     commands such as “Hey, Siri drive me to the nearest       performance for maintenance purposes.

30
The Internet of Things in Healthcare
     IoT have also facilitated the needs in health industries. The invention
     of wearables to monitor a patient’s condition makes it possible to
     track one’s real-time movement and health vitals. In the event where
     the patient’s health vitals fall below a safe threshold, the hospitals or
     family members will be alerted immediately, and the helpless patient’s
     location can be tracked for prompt medical attention to take place.

Challenges and Future of IoT
The sky is the limit with IoT; however, something             discourage or hinder us from embracing IoT especially
as powerful as it is, is a double edge sword as well.         when the benefits outweigh the risks. What is important
The challenge posed in IoT solutions is chiefly a matter      is to be open and mindful to its opportunities and
of security and privacy as it relies heavily on the relay     potentials.
and processing of a person’s data or information.
                                                              Our generation is experiencing the increase of
To embrace IoT would mean devices are connected
                                                              ‘smart’ solutions in both our homes and cities with
to the Internet or cloud services with the risk of data
                                                              the evolution of IoT. Penang has been one of the
breach by hackers.
                                                              best place for IoT startups due to the electronic
The creation of cyber world has brought both cyber            manufacturing industries that have been around for
criminals and cyber security into existence. It is dictated   over 20 years.
by the Malaysian Government as well as governments
                                                              With Sarawak’s current direction towards the digital
all over the globe against third parties obtaining
                                                              economy, availability of these technologies and a
information without one’s consent. While there are
                                                              supportive digital ecosystem, more start-ups can
risks with innovations, countermeasures to safeguard
                                                              certainly be developed. The applications of IoT
and protect its end users are continually improved
                                                              are simply extensive. Aside from healthcare and
with the advancement of technology as well.
                                                              transportation, it is also applied in online shopping
As the nature of things go, it does require letting go        systems, infrastructure management, agriculture and
of some personal information in order to receive              more; all to increase efficiency to our daily living.
assistance from another person to cater to our needs.         As an ideal tourists’ destination, IoT can be explored
Similarly, with IoT, it relies on individual’s data for       to be applied in tourism, embrace what we have and
tailored computed services to take place. There are           capitalize on innovations for technology in tourism.
still much to learn and explore about IoT. It should not

                              I believe each city has its own strengths and the local start-ups should
                              take advantage on that. Sarawak is easily one of the best destination
                               for tourists, so I believe travel tech can be the strength for Sarawak.

                              About Curry Khoo
                              Known for his passion for Internet of Things (IoT), Curry Khoo is a Penangite
                              who started a programme called “Second Startup” in 2016. His programme
                              “Second Startup” is an incubation programme for early stage startups in IoT.
                              To date, 7 start-ups have been selected into this 3 months programme which
                              is free with no equity share taken. The programme is supported by Khazanah
                              together with other partners ranging from local to regional corporations.

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