Discover Qiddiya July 2019
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Discover Qiddiya July 2019
Qiddiya is a new city, born from Vision 2030,
set to become the Kingdom’s capital of
Entertainment, Sports and the Arts
Qiddiya is for Saudis, and Qiddiya is a central
Qiddiya is an integrated will bring together new component of the economic
destination, built on an opportunities and and social transformation
epic natural landscape on exposure at a scale and of Saudi Arabia and will
the doorstep of Riyadh format never before seen deliver the core tenets of
in the Kingdom Vision 2030
Bird’s-eye view of the Qiddiya City Center overlooking the Resort Core 2
Qiddiya presents a powerful business opportunity arising
from a large market demand being unfulfilled
What is the Why is Qiddiya Why partner with
opportunity? special? Qiddiya?
• Large and growing demand • With the Kingdom’s • By pursuing this business
from Saudis for leisure and sponsorship, Qiddiya can opportunity, Qiddiya’s partners
entertainment overcome barriers to entry will generate high returns
• Low supply and high barriers to and become the premier while Qiddiya can achieve its
entry in the industry resulting entertainment destination for dual economic and social
in a supply and demand imbalance the vast and untapped Saudi objectives
market
3
Marketplace
Qiddiya aims to repatriate the billions of dollars spent outside
the Kingdom on leisure and entertainment
KSA residents spent $10 billion on … with KSA being one of the highest spenders
leisure trips abroad … on outbound tourism
Domestic Tourism Spend as a % of GDP
amount KSA residents spent on domestic
$15 bn tourism over 45 million trips of which ~43% Saudi Arabia 3.7%
for leisure & shopping purposes
High Income Countries 1.9%
Emerging Economies 1.3%
International Tourism
amount KSA residents spent on outbound
$23 bn tourism, of which $10 billion spent on
trips for leisure & shopping purposes
5
In the absence of high quality leisure and
entertainment offerings in KSA, Saudis are
mainly accessing entertainment abroad
Top Visited Countries Outbound Trip Expenditure
(2016, %) (2018, %)
While on leisure trips
abroad, KSA residents
spend >50% of their total
expenditure on
entertainment, sports,
other attractions, shopping
and food & beverage
Bahrain 19% Entertainment, Sports, Other Attractions 23%
UAE 16% Lodging 20%
Egypt 12% Shopping 15%
Kuwait 10% F&B 14%
Jordan 7% Travel in Destination 10%
Other 36% Other 18%
6
Qiddiya has a powerful yet untapped primary
market, the domestic Saudi consumer, which is
~21 million strong and fast growing
Saudi Arabia is the most populous … and is forecasted to grow at a faster rate than
country in the GCC … high-income countries
Total Population (2018, Millions)
Forecasted Growth
(2019-30,YoY,%)
Saudi Arabia 1.5%
Total
33.4 mn EU average 0.1%
USA 0.6%
Citizens 62%
Expats 38%
7
Qiddiya naturally appeals to its primary market with
two-thirds of the Saudi population under the age of 35
Saudi Arabia’s population is … compared to other high-
predominantly young … income regions in the world
% of Total Citizen
Population under 35
Asia Pacific Region 57%
of the Saudi citizen
67% population is under USA 46%
the age of 35 EU 40%
Young population is the largest consumer of entertainment
of amusement “thrill” of US music of F1 spectators
80% park visitors between 46% festival-goers between 75% between the
the ages of 3-34 the ages of 18-34 ages 16-44
8
The population is concentrated in 5 major regions,
and 5 cities within those regions contain ~45%
of Qiddiya’s primary market
4.3 mn
in Riyadh
Saudi Citizen Population by Saudi Citizen Population by Cities
Administrative Area (2017, Millions)
(2017, Millions)
45%
of the Saudi 2 mn
population lives in in Jeddah
the 5 largest cities
1 mn 1 mn
75% in Makkah in Dammam
of the population 0.7 mn
in Madinah
lives in the top
5 regions of KSA
9
Furthermore, the Saudi population boasts
a high purchasing power
KSA has a higher GDP per capita
compared to high-income countries
GDP Per Capita
as per PPP (2017, USD)
SAR15K
Average monthly
Saudi Arabia 53,893
income of Saudi
USA 59,928 households which
has grown by
EU 42,517 ~10% since 2013
High Income Countries 47,893
10Saudis engage in domestic travel mainly for leisure
& shopping, with Riyadh being one of the top
destinations for leisure tourism
Domestic Trips by Purpose Domestic Trips by Destination
90%
of the domestic trips to
19.1mn 10% Riyadh are for Leisure or
VFR purposes, and among
Leisure & Shopping Riyadh business trips, Riyadh is
the most visited city
11.8 mn
Visit Friends & Relatives (VFR)
11Beyond our primary market, Qiddiya’s secondary market is
the GCC, due to proximity and cultural familiarity
4.8 mn
Qiddiya’s secondary Most visitors to KSA
market, the GCC, is • Kuwait 50%
~25% of the size of • UAE 20%
its primary market
GCC visitors to KSA
Kuwait and the UAE
5.6 mn 1.2 mn are more affluent
than, and as young as
GCC citizens visited Riyadh the Saudi population
View from Royal Overlook into Qiddiya’s Speed Park 12Qiddiya’s tertiary market will be international visitors from
outside the region, a significant portion of which visit Riyadh
13.3 mn 10 nights SAR 5,000
international visitors to KSA average stay in KSA average spend per
visitor per trip
2.2 mn 5 nights
visited Riyadh average stay in Riyadh
90% of the international visitors to International visitors expected to be a fast growing segment as the
Riyadh arrived for Business purposes establishment of a dedicated tourism visa and large-scale tourism projects
in Riyadh and rest of KSA, will attract additional new visitors to Riyadh
13Qiddiya’s customer strategy is underpinned by
three distinct customer behaviors
Residents in
KSA & Beyond
Casual Customer
Riyadh
Customers living within a one-hour drive of Qiddiya
Residents represent by far the biggest single source market
Qiddiya
Residents
Destination Customer
Stems from outside the immediate regional boundary
of Qiddiya and is characterized by visits that are less
frequent, but longer in duration
Resident Customer
Lives full time within the Qiddiya boundaries and
might also be professionally linked to the project
as an employee of a business
14Our offering
Qiddiya will offer a broad portfolio of
experiences expressed in five cornerstones,
in direct response to identified customers
The overall portfolio of Qiddiya is organized by ideas expressed as our cornerstones,
which guide the design of products and services targeted to Qiddiya’s customers and
development of experiences we believe to be most attractive to them
Parks & Sports & Motion & Art & Nature &
Attractions Wellness Mobility Culture Environment
Real Estate & Community Services
16Parks & Attractions
Parks and Attractions are the “tentpoles” dedicated to
Entertainment as its central purpose. These components
most visibly create market perception for Qiddiya and
satisfy the desire to capture indelible lifelong memories
and build emotional connections with loved ones
Why Who What
Parks and Attractions are • Families with children Key Facilities: • The “Edge of the World” (cultural
the “tentpoles” dedicated to • The world’s largest Six Flags and educational content)
Entertainment as its central • Males and females
thematically geared around thrills
purpose. These components most aged 16 – 30 • The Atrium – A unique collection
and excitement
visibly create market perception for of gravity-defying experiences
Qiddiya and satisfy the desire to • The world’s best Waterpark
featuring culturally tuned • A Retail, Dining and Entertainment
capture indelible lifelong memories district serving as the hub of
and build emotional connections programs and components in an
immersive environment the resort, offering specialty
with loved ones experiences not readily found
• A “speed-park” which establishes in the market
Qiddiya as the motorsports capital
of the world
17Sports & Wellness
The gateway to accessing health and
character-building attributes through
participation in sports
Why Who What
With a portfolio of best-in-class • Children aged 6 - 12 World-class Venues and • Racket Center
venues, Qiddiya will present Specialized Facilities: • Sports Park (Outdoor Pitches)
sports as entertainment, promote
• Teenagers
• Stadium (20,000 Seats)
the education, training and • Males and females • Kids Sports Center
advancement of athletes, host • Arena (18,000 Seats)
aged 18 - 35 • Sports Academy
competitions and events, and • Multi-sports Hall (5,000 Seats)
establish the infrastructure to allow • Golf
sports activities to become a key • Sports Hub (Velodrome) (5,000
Seats) Programs that inspire:
ingredient in an active lifestyle
Programs aimed at developing
• Aquatic Center (3,000 Seats)
professional athletes, educating
• Ice Rink (3,000 Seats) future sports industry professionals,
• Female Sports Center providing youth sports training,
encouraging women in sports, etc.
18Motion & Mobility
The gateway to the science & technology associated
with people in motion expressed through
unparalleled collection of facilities that position
Qiddiya as the motorsports capital of the world
Why Who What
Present adrenaline-fueled • Males aged 22 – 35 World-class Facilities: Programs that inspire:
experiences in areas that are • Multi-use track for racing, Programs that provide unique and
highly appealing to the Saudi • Corporate customers
training and driving experiences exciting driving and passenger
population and induce a range of experiences, calendar filling
small and medium enterprises • Off-road Facilities motorsports events such as
necessary to support and professional racing championships,
• Spectator Facilities
contribute to a system that relies car shows, etc. and practical and
on innovation and experimentation • Karting Facilities performance driver education
to continually advance the
achievement of peak performance • Light Industrial Real Estate
• Brand Centers
• Technology Incubator
19Arts & Culture
Provide access to facilities and audiences in order to catalyze
the development of artists and art in its many forms. Provide
programmatic offerings that will ultimately activate the City
Center and contribute to the personality of the City
Why Who What
Provide access to facilities and • Males and females aged 30+ World-class Facilities: Programs that inspire:
audiences in order to catalyze • Indoor venues: • Programs that provide world- class
the development of artists and trainings and career-support for
– The Arts Complex
art in its many forms. Provide young artists, develop arts
programmatic offerings that – The Performing Arts Center education for creative industry
will ultimately activate the City professionals, encourage
Center and contribute to the • Outdoor venues: entrepreneurship in the fields of
personality of the City fashion and product design and
– The Festival Grounds
develop arts festivals to enrich the
– Other smaller scale or more national arts scene
ad-hoc venues such as
courtyards and plazas
20Nature & Environment
Create captivating natural encounters within our unique
desert environment and highlight and enhance the
appreciation of these natural assets and strengthen our
commitment to the stewardship and sustainability of this
ecosystem
Why Who What
Through experiential encounters • Families with children Key Facilities: • Facilities designed for more
with nature, Qiddiya will enhance • Ultra-luxury safari lodge adventurous sports such as
the recognition of our connection • Males and females
ziplining, mountaineering,
to the natural systems we depend aged 16 – 35 • Amenitized camping resort abseiling and rock climbing
on, and amplify our responsibility • Animal/ nature encounters facility that take advantage of unique
to protect and preserve what has characteristics of the site
always been integral to Saudis • Open spaces to encourage active
engagement like hiking and biking
21Real Estate
The gateway to creating a 24/7 fully
integrated entertainment destination
for the enjoyment of all
Hospitality Retail Residential Commercial/
Portfolio Portfolio Portfolio Industrial
Key products: Key products: Key Products: Key Products:
• Speed Park Hotel • Specialty retail as core to the • “For-sale” residential such as • The “Creative Village”
(250 keys, 5-star) resort Villas, Multi-family apartments (work and office environment
and Istirahas in a campus-like format meant
• Golf Resort & Spa • Outlet/ value retail as an outdoor to respond to the desires of
(225 keys, 5-star) destination that is unique to the • “For-rent” residential such people who work in the creative
• Water Park Resort local market as Mixed-use multi-family
industries that are aligned with
residential, Multi-family complex
(400 keys, 4-star) • Service and convenience retail the central purpose of Qiddiya)
and Istirahas
• Resort Core Hotel (mainly catered to Qiddiya • Industrial real-estate
(300 keys, 4-star) residents) (warehousing and logistics)
• City Center Hotel
(250 keys, 4-star)
22Qiddiya’s epic site sits on
the doorstep of Riyadh
Riyadh
30 mins
from the heart of
Riyadh (45 kms)
45 mins
from the airport
Metro extension
from Riyadh
23Qiddiya’s Master Plan is carefully crafted to respect and
enhance the site’s natural patterns
334 km2 103 km2 1
2
Eco Zone
Motion Zone
total area planned developed area
3 City Centre
4 Resort Core
5 Golf and Residential Communities
Highlights of Qiddiya’s Master Plan: 5 6 Aerodrome and Airfield
• Built on an open space network 7 Future Development
that is informed by the natural flow 1
8 Green Buffer
of the water in order to create an unique
environment unlike the surrounding areas 4 3
6
• Dispersed into several “development 5
nodes” that are attached to the open 7
2
space network, within which exist Qiddiya’s
Primary access
facilities that offer unique experiences to Qiddiya from
7 8
• Supported by transportation and a utility Makkah Highway
network which activates these major nodes
Arrival Point
24Resort Core
The Resort Core is the home of key entertainment offerings which are part of Qiddiya’s Parks and Attractions
Cornerstone that mainly targets families and friends. These breathtaking experiences will capture lifelong
memories with loved ones.
D.4
C
A A Six Flags Thrill Park
B
B Festival Grounds & Skate Park
E C Fountain Lake
D Hotels
o Speed Park Hotel (250 keys, 5-star)
D.1
D.2 I D.3
H o Water Park Hotel (400 keys, 4-star)
D.2
o Resort Hotel (300 keys, 4-star)
D.3
o Resort Hotel Phase 2
D.4
F D.1 E Water Park
G
F Theme Park (future development)
G Speed Park (Formula 1 Track)
H Guest Parking Structures
I Retail, Dining & Entertainment (RD&E)
25Resort
View of FestivalCore amenities
Grounds and Resort Core from the Atrium 26City Centre K
A vibrant mixed-use village dedicated to Sports,
Entertainment and the Arts
H
A Sports Precinct F
o Stadium (20,000 Seats)
A.1 G
I
o Arena (18,000 Seats)
A.2 J
o Multi-sports Hall (5,000 Seats)
A.3
E
F
o Sports Hub (Velodrome) (5,000 Seats)
A.4
o Aquatic Center (3,000 Seats)
A.5 C
A.7 D
o Female Sports Center
A.6
A.6
A.1
o Kids Sports Center
A.7
A.3
B Green Spine
B
C Sports and Schools A.4
D Transport Hub
E High Street A.2 A.5
F Mixed-use
G Performing Art Centre
H Atrium
I Creative Village Workplace
J Outlet Mall
K Grand Mosque
27Aerial view of the Performing Arts Center and the cliff side plaza
Resort
Cliff side Core
stadium amenities
overlooking Resort Core 29Motion Core
The Motion Core contains a wide range of adrenaline-fueled experiences that are highly
appealing to the Saudi population. It will be the ultimate playground for high-performance
driving
Key facts
• Situated to the south of the Resort Core
• Located within the view shed of the City
Centre’s southern cliff side villas
• Includes a private club with exclusive track
access, a club house and luxury villas
• Connected by a tunnel through the mountain
to the Resort Core’s Speed Park Motion Zone
Attractions
• Motorsports Experiences
• Motorsport Business Park
• Private Race Resort
30Resort
Dramatic CoreRoyal
view from amenities
Overlook into Speed Park 31Eco Zone
This area of the site focuses on active and passive encounters with the natural environment.
The Eco Zone provides recreational and educational activities, fostering a greater appreciation
and stewardship of Qiddiya’s unique desert ecosystem
Key facts
• Situated immediately to the northwest
of the Resort Core
• Located within the view shed of the
City Centre’s northern cliff side villas
• Extends eastward all the way towards Eco Zone
the iconic Dhurma Peak
Attractions
• Mountain biking • Ziplining
• Hiking • Abseiling
• Animal Encounters • Camping
• Climbing • Luxury Tent Safari
• Golf • Eco Lodge Resort
32Eco Zone amenities 33
Qiddiya will also include critical and
value-adding infrastructure elements
which will enhance connectivity
Land Infrastructure Social Infrastructure
• Innovative and sophisticated • Community mosques across the
infrastructure network including: city including a Grand Mosque
– transportation network in the city center
– utility network • 40-bed general hospital
– walkways and bikeways
• Schools for Qiddiya residents
– public realm
• Civil defense and safety facilities
34Doing business with Qiddiya
Qiddiya is built with two primary entities, to distinguish
and align the motivations of “for-profit” and “social benefit”
components of the project
For-profit Entity Not-for-profit Entity
Board of Directors Board of Trustees
Qiddiya Investment
Company (QIC)
Qiddiya Development Qiddiya Operating
Qiddiya Foundation (QF)
Company (QDC) Company (QOC)
QIC is a JSC that contains all the “for-profit” investments and QF is an independent entity, established by Royal Order, to be formed as
is independent from any “not-for-profit” activities. Presently, “not-for-profit”, whose purpose is to develop, secure funding for, and
PIF is the 100% shareholder of the company. provide executive management of, the social programs in Qiddiya
QDC is an LLC that manages the design, development, documentation, construction and delivery of physical assets
QOC is an LLC that provides operating, asset management or other property management services for the owners of various businesses or not-for-profit programs
36Financial participation with Qiddiya, a powerful and
strategic sponsor, will be possible in three ways
1 Entity Level Ownership 3 Joint Venture 3 Direct Ownership
Investor Investor Investor QIC Investor QIC Investor
Asset sale/ lease
QIC SPV SPV
SPV SPV SPV
Multiple external investors can External investors can participate at the SPV External investors can acquire ownership
participate alongside PIF in ownership of level through a joint venture with QIC by of an asset/SPV, in adherence to ongoing
the consolidated holding company that purchasing between 1% and 99% equity in obligations linked the Master Community
owns a portfolio of SPVs the specific asset/SPV Charter, through sale or lease from QIC
37Qiddiya’s first phase of development is
advancing towards a late 2022 Grand Opening
2017 - 2022 Build distinct anchor attractions and offerings
Plan, design and construct infrastructure and anchor
Phase 1 attractions while creating project identity and awareness. Phase 2 Phase 3
2017 2018 2019 2020 2021 2022 2023 – 2025 2026 – 2030
Qiddiya
Announced
Expanding Offerings &
Design & Growing Capacity
Planning
Construction &
Strategic Partnerships
Testing &
Grand Opening
38Recap
A unique set of Today, Saudis spend Born from Vision 2030, Backed by a strategic Given its dual
circumstances has given several billions of with strong sponsor, PIF, Qiddiya is economic and
rise to a powerful dollars on sponsorship from the a one-of-its-kind social objectives,
business opportunity entertainment Kingdom’s leadership, integrated city in a Qiddiya has built an
to cater to the demand abroad given the Qiddiya is a premier location that is ideal, appropriate
for leisure and lack of high product response to accessible and unique, delivery
entertainment within quality offerings tap a fast growing and that will develop and mechanism to
the Kingdom and enable locally motivated customer offer a broad portfolio capture this
its economic and base of ~21 million of innovative and opportunity
social advancement Saudis inspiring facilities
Qiddiya requires
and programs across
partners and
Entertainment, Sports
collaborators
and the Arts
39Onward
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